Tag: #ecommerce

6 Ecommerce Metrics To Measure Your Online Success

To Make Sure That Your Business Is Succeeding, You Will Need To Focus On Analysing The E-commerce Metrics

 

With the ever-growing supply and demand of products and services, it is not a surprise that you will notice an increase in the number of e-commerce businesses. At the same time, with the rise in the number of businesses, there is a rise in the level of competition. Taking into consideration the data you receive is going to play a vital role in ensuring that your business stays on top of its competition. While initially, your main focus will be to build a good website to launch your products, once that is done your next step should be to focus on analyzing e-commerce metrics. 

 

Once you learn how to keep track of these metrics, your business will thrive with time. You can check the performance of your business through these metrics that can help you to make informed decisions in the future. You will know better what are the strong and weak areas of your business. Below are key ecommerce metrics that you should keep in check. 

Sales Conversion Rate

Sales are the final result that every business aims to have. The sales conversion rate is the actual percentage of people who landed on your website and completed the action of actually purchasing something. This is one of the most important Key Performance Indicators for your business. You can use this e-commerce kpi guide to understand the overview of KPIs. As for the sales conversion rate, you can use the insight you get from these metrics to track your key successful areas as well as those that need improvement. You try new things to improve sales like adding quality images or writing a more informative copy. 

CLTV And CAC

The CLTV or customer lifetime value gives you an idea of the total worth of a prospective customer to a business. These metrics can be used to understand which of the customers are most valuable for your business. It will help you to estimate how much money you should spend on a particular customer in order to retain them, and how much revenue can you expect to get from them. CAC or customer acquisition cost determines what your cost will be when you want to acquire new customers for your business. Acquiring new customers is always going to be a more costly affair as compared to retaining old ones. This is because when you want new customers you will have to spend more on different and new marketing channels as well as create advertising campaigns to attract more attention. 

Average Order Value

The average amount of money spent when a customer makes an order on your website is the average order value metric. To get this figure you will need to divide the total revenue by the total number of orders you received. This can help you to determine the marketing efforts you have put in along with the pricing strategy. You can then look for ways to decrease your transaction cost and increase customer spending. 

Cart Abandonment Rate

There will be times when the customer on your website will add many items to their cart but will abandon them at the last minute. This metric is called the cart abandonment rate. If this is happening too often then you need to consider what the reason can be. This could mean that there is friction that takes place during the checkout process. For example, maybe the refund policy is not good or maybe the final charges do not add up properly. By working with the best ecommerce developers you can make sure that your checkout process is on point, hence reducing your cart abandonment rate greatly.

Revenue By Channel

 

This is another important metric that you will want to know as this can help you to check the performance of different marketing channels that you are adapting. When you know how much revenue each channel brings for you, then you can invest your money in the channel that is most beneficial and gives you the highest return on investment. For example, if you notice that the insights for running campaigns on social media are bringing more value then you should focus more on that channel. 

Page Speed And Load Time

How long your page load time is, will determine the user experience people have on your website. If your page takes a lot of time to load and is slow then it can have a very negative impact on your prospective customers as they will leave the page after being frustrated and probably shop with your competition. The bounce rate on your website will increase and this will further have a bad effect on your Google ranking. 

Paying attention to all these e-commerce metrics is going to be helpful to track your profit and revenue as well as focus on key points wherein the improvement is needed.  

What Is Bigcommerce? How It Can Help Your Business?

Choosing an online store platform is always a challenge for most businessmen. The seller can choose between free and paid CMS. Nevertheless, there is a great difference between the two. Free platforms hold an insufficient amount of pages, plugins and do not give FTP access. Of course, the best paid ecommerce platforms provide a lot more features.

Make a request

Have you decided to open an online store, like Depop but don’t know where to start?

First of all, it is necessary to pay special attention to the design of the website of the online store, because this is the face of the company. In addition, responsive design enables shoppers to shop from their mobile devices and tablets thanks to magento development.

The success of an online store depends on its technical implementation, which includes functionality and settings. Another important point is the usability of the place directory. The functions of computing results to the catalog and managing them should be easy plus convenient.

Free Ecommerce Platform vs Paid Ecommerce Platform

When it appears to building your online shop using a free e-commerce program, you usually require to be in charge of the entire setup process. Many paid e-commerce platforms offer to host and complete greatest of the setup process on your behalf. When comparing available and funded e-commerce platforms.

Among the advantages of paid platforms, we highlight:

  • All paid platforms offer aid and assistance for almost any issue,
  • Easy setup is possible for most managed ecommerce platforms, so you don’t demand to hire a developer to help with ideas that are challenging for you to figure out on your individual.
  • A sufficiently high level of security,

Pick from thousands of free website designs or themes. Keep in mind, however, that if you prefer a template for your property, many other stores may use this theme as well. That may be risky from a branding standpoint.

Cons of paid platforms:

  • You may be bound by a contract with a monthly fee of
  • $ 30 or more per month.
  • When it comes to site design and features, you have less flexibility.

Pros of free platforms:

  • They are free.
  • You don’t possess any obligations, so if the stage isn’t what you awaited, you can simply switch to something else.
  • Full control over your online shop.

Cons of free platforms:

  • You may run into problems when installing up or managing your e-commerce site,
  • Many free platforms require some technical knowledge, so you may want to hire developers to assist with updates or changes.
  • The security level is lower compared to paid solutions.

So, if you want easy and efficient integration, then a paid solution is the best option. Here’s a look at the top 5 paid ecommerce platforms for what they’ll be most suitable for. More info on https://elogic.co/services/bigcommerce-development/.

BigCommerce

BigCommerce was launched in 2009 and currently has over 55,000 online stores. BigCommerce is a major e-commerce software provider. This platform is suitable for both small and huge online shops. With its many plugins, this CMS is a great clarification for those who don’t need to mess with system. BigCommerce includes features like coupons, shipping, newsletters, taxes, analytics, and more. Unlike Shopify, BigCommerce does not charge additional selling prices. Every free also paid theme are mobile responsive. It may be integrated with Google Shopping, eBay and Facebook.

In supplement to the installation wizard, this CMS contains tutorial videos and detailed tutorials with visual presentations. The only drawback is the lack of free themes. While the competition has over 20 free designs, BigCommerce only provides 7. However, this platform has a broad spectrum of paid reports that can be customized to give a unique look and feel. This is perfect for those who need to begin a full-fledged online shop including do not want to integrate plugins and edit HTML / CSS. Aside from several businesses, BigCommerce brings tough competition to Shopify with nearly the equivalent price per month, but no additional cost.

An Post or any couriers Phishing SMS/ email scams and how to check if legit. #SMS #Scam #Anpost

Recently there have been scams involving AnPost and others including DHL where they ask for small fee to get your parcel delivered, As said before this will not happen but the inclusion of what to look out for is lacking detail. Whilst they do have a warning on their site there is no information there as to what exactly to look out for should you end up getting this message.

Above is  what you need to look out for even if you click the link in the text it is again quite similar to the recent DHL scam which gives you a legit looking page to fill but but with the alpha tag on the sms and the URL on the pages linked it is clear this is another phishing attempt from scammers.

 

Below is video how to check if you have a package or not from An Post this also applies to any courier, go to the website copy and paste the tracking number and see if it exists also check 17track to see if the tracking number exists and if it is life just to be sure. With the pandemic people are now shopping online even more and often the case might forget they had a package coming, also a shipment might have been split or you could be getting a package as a gift and this is the basis these work on..

 

How to Easily Work on Boosting Product Awareness

After putting in lots of time planning, researching, designing, developing, and manufacturing a product, it is time to set up shop and start selling. However, sales do not come naturally and gaining traction on a new product takes time, so how can you reach your target audience, get them excited about the product, build trust and grow real sales? Well, the answer is building product awareness. 

Brand awareness is how customers will recognise and recall your product and business. Businesses with better brand awareness will have a range of audiences that are familiar with its logo, messaging, stories, taglines and products. 

E-commerce is continuing to boom so it is no surprise that the Internet is now the main way to build brand awareness; thus, digital marketing is now vital for most businesses. With that in mind, here are some tips and tricks to help you boost your product’s brand awareness online. 

 

Develop and Manage Brand Identity 

The first thing you should do to develop brand awareness is to create brand assets and identity. These are varied and difficult to create, manage and enforce use throughout the company which is why some businesses use apps like BrandHub software to streamline the management and encourage the company-wide deployment of brand assets. The most common brand assets include logos, typography, legal documents, color schemes, graphics, photography and stories. 

 

The advantages of using brand awareness software are that it provides a place to organize your brand assets, present and communicate brand guidelines to a team, and create brand-specific adverts. 

Write and Share Your Brand Story

Telling a compelling story about your brand is a big part of building brand awareness, as consumers want to connect with stories, communities, and experiences rather than just buy a product. The things to include in your brand origin story are why the product was made, why it’s important to you and how it can help people. 

Use Influencers to Reach New Audiences

One way to boost brand awareness is by working with influencers to promote your brand and products. Influencers who are trusted and well-known by their audience can help to grow brand awareness by introducing and discussing your brand or product in their content. In turn, this should lead to more people and even new audiences knowing about your product. 

Focus on Social Media

There are millions of people using social media platforms like Facebook and Instagram so doubling down and focusing on getting your message out on social media is vital to growing brand awareness nowadays. Most social platforms have business versions from which you can message customers and share images and content related to your brand. 

Use Relevant Keywords to Improve SEO

Search engine optimization (SEO) is key to customers finding your business and brand using browser search engines, the most popular being Google. For content to be found and ranked well in Google’s search results, both the website and the written content need to be set up or optimized correctly. One way of doing this is by including keywords in your content that your target audiences are looking for. To find out the most popular keywords that are related to your industry, you must first do some keyword research using keyword research tools, and these keywords must then be written into your content so customers can find you easily. 

Ask Customers to Post Photos and Feedback

When launching a product, one option for building brand awareness quickly is by contacting your first customers to ask them for photos of them using the products and their feedback, ideally posted on social media. The customer-created content provides social proof and real opinions about your product which other people can interact with and use to make decisions about buying your product. 

Advertise Using Google Adsense

If you are looking to quickly reach your target audience, then paid ads online are very effective, although it can be difficult to hone in on your audience and serve an advert that is going to get a response. The good thing about Google Adsense is that its AI technology means your adverts will only be placed on websites that are related to your brand and industry, increasing the chance of someone in your target audience seeing it. 

Give Something For Free

Every customer loves getting freebies, and this can be an effective way to promote your brand. Your brand name and logo can go on several items such as baseball caps, t-shirts, keyrings, koozies, and pens to be given away with purchased products or at events. 

 

Building brand awareness and ultimately driving sales to an online store can be a real challenge, however, if you follow the tips and tricks above, you can save some time and get your product selling faster. 

Google Launches new Google for Small Business Website to help Small Businesses Achieve Success Online #BuyIrish

Google has today launched Google for Small Business; a new website which is specifically dedicated and designed for small Irish businesses to help them take their business online and continue to reach customers in the midst of the COVID-19 pandemic.

Google’s aim is to help Irish businesses leverage current consumer sentiment by using the online tools available to them. With the search term “buy Irish” increasing by 3,500% in 2020, and by nearly 6,400% during peak shopping seasons, being visible online will enable more Irish businesses to reach new and existing customers now while restrictions remain in place and in the future.

The free online platform will guide businesses along every step of their journey from setting up their Google Business Profile to creating a website, along with tips and advice on how to reach and grow their customer base. The platform will also allow business owners to tailor their approach, in their own time, to operating online based on their own specific needs.

Commenting on the launch of Google for Small Business, Alice Mansergh, Google’s Director of Small Business, said; “This online platform has been set up at a crucial time for small businesses, many of whom have faced great challenges over the past year due to COVID-19 and need help adapting and growing online.

Over the last year we have seen some great success stories from small businesses that have pivoted to sell and engage with their customers online. Google for Small Business was designed to help more businesses leverage the supports available and start taking the small steps to overcome the impacts of the pandemic and experience similar growth and success.  One of the key insights we have gained from working with small businesses is the need for a practical, step-by-step guide to operating online and that is exactly what Google for Small Business is.”

The website will also specifically allow businesses to discover valuable insights about their customers using market research tools along with advice on how to create a strong customer experience and drive more traffic to their business.

In response to COVID-19, Google has committed to supporting 60,000 Irish SMEs as they embark on recovery from the financial impacts caused by the virus. The launch of the Google for Small Business website is part of this ongoing commitment to support Irish SMEs and help them gain the necessary digital skills to set up and grow their business successfully online.

To discover the Google for Small Business website log on to https://smallbusiness.withgoogle.com

Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI. #Clearbanc #Pencil #AI

Creative AI company Pencil has partnered with the world’s largest e-commerce investor Clearbanc to provide their customers with the latest innovation in online video advertising, Machine Generated Creative (MGC). These ads can be created in minutes and consistently double return on ad spend for brands. It is anticipated that companies using the Pencil platform will be able to unlock new audiences on Facebook and Instagram and grow revenue faster.

MGC online video ads are generated by artificial intelligence (AI), while learning what resonates with audiences, in order to systematically deliver better results for brands. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that could resonate with audiences.

Pencil analysed over 100 campaigns that used MGC video ads and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS.

Will Hanschell, CEO and co-founder of Pencil commented: “This partnership with Clearbanc underlines the success we’ve had with our Machine Generated Creative ads for brands around the world. These ads are helping ecommerce brands and agencies grow, and I am confident we can help them scale further.”

 This partnership announcement comes hot on the heels of Pencil joining as a creative partner in Facebook Marketing Partners, a program that connects businesses to an ecosystem of specialists. More than 200 million businesses worldwide use Facebook’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month.

Pencil customer James Harding, Head of Growth at Lyka Pet Food commented : “Pencil gives us the ability to generate ads quickly and more importantly, come up with ideas we might not have otherwise. It’s been a massive win for us essentially.”

Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics.

Daniel Rodic, Head of Market Development commented: “Clearbanc was created to help Founders grow their businesses by using our non-dilutive capital to invest in predictable and repeatable expenses like marketing spend. Pencil’s technology offers a simple solution for brands in our portfolio to improve their return on ad spend and ultimately maximize the effectiveness of the capital they deploy.”

Clearbanc has deployed over US$1.6b to more than 4,000 ecommerce and SaaS businesses.

Pointy from Google is offering free devices to Irish retailers to build online presence. #Pointy #Google

Pointy from Google is offering free Pointy devices to small and medium retailers in Ireland, enabling them to display their in-store products online. Irish retailers who connect with Pointy in the next six months will also get €100 ad credit to trial Pointy’s Product Ads feature.  

Pointy works by creating a connection between physical stores and Google so that their products can appear in local Google search results, which can help attract shoppers in the surrounding area to the store.

Commenting, Mark Cummins, General Manager, Pointy said, “Being visible online has become critical for brick and mortar retailers throughout the pandemic, but that can be a challenge for smaller retailers who may not have the resources to build and maintain an e-commerce platform. Pointy creates an online presence for these retailers automatically, to help them showcase their product offering.” 

Irish shoppers are actively supporting local retailers, and 66% of people who shop local say they are doing so in a conscious effort to support local businesses. Displaying products on Google will help these retailers leverage current consumer sentiment and encourage more footfall to their stores, as consumers can see that the products they are searching for online can be bought locally.

“Pointy is an essential tool for businesses in Ireland,” said Lorraine Higgins, Secretary General, Digital Business Ireland. “Helping online shoppers find the products they need in their area is a new way for businesses to connect with their customers and boost their visibility in an ever-competitive digital marketplace”.

COVID-19 continues to challenge retailers and the economic impact on small and medium businesses has been severe. Google is committed to helping these businesses recover. With a 100% increase in  searches for “available near me” since last year, these new tools will help Irish retailers reach more customers and ultimately drive sales. 

Setting up and using Pointy is simple and efficient, taking only minutes. Qualifying businesses simply scan their products with a standard barcode scanner to add them to Google, making their inventory visible to local shoppers, along with their store location, opening hours and contact details. 

To sign up retailers should visit: pointy.com/ireland. 

DPD sms scam is doing the rounds here is what it looks like. #DPD #Scams

A new DPD sms scam is doing the rounds which will catch people out and that is what it intends to do and now they are using a new way to try con the consumer. This time around they are using the delivery management option to try get your cash. Most courier companies now offer this service to make life a bit easier for you and of course the drivers who have been working hard during this pandemic..

Many courier companies offer a service which allows you to change your delivery options by changing the date, leave with neighbour or in a safe place for example and this scam will ask you several questions on what your preferences are. If you select to pick it up on this scam you hit a dead end however if you want it delivered is where you will be caught..  At the end of the form you will see your charge. If you are in doubt feel free to contact us as I work in the logistics industry and get hounded with stuff like this and of course see DPD for more..

PayPal study reveals 88% of Irish online shoppers bought from international websites over the last year. #PayPal

New research[1] from PayPal reveals that 88% of Irish consumers who shop online bought something from a website outside of Ireland over the last year.

The study, conducted by Censuswide and involving more than 1,000 consumers in Ireland, found that almost four in five (78%) of those who bought from websites outside of Ireland spent with UK retailers during this time.

Some 43% bought from websites based in Europe, while 38% spent with websites based in China and more than a fifth (21%) purchased goods via websites in the US.

On average, those who shop online spent €385[2] with retailers outside of Ireland in the last year. This amount was higher than the average amount spent by respondents via Irish websites during the same period, which was €357 on average.

The top three reasons as to why people bought from a website outside of Ireland were cited as better pricing (65%), more choice (51%), and greater availability (46%). Meanwhile, the top drivers for online shopping in Ireland were found to be faster delivery (48%) and supporting local businesses (44%).

Moreover, the survey revealed that over half (56%) of Irish consumers expect to buy more products than before from international retailers over the next year.

Joachim Goyvaerts, director of Benelux and Ireland for PayPal, said: “Our research shows that the demand for online shopping has never been greater and that many people are eager to support the local businesses they know and love.

“As a result of the pandemic and recurring lockdowns, it is no longer just important but absolutely necessary that Irish businesses provide a digital offering. Of course, they shouldn’t look at this as a short-term investment because the growing dominance of online shopping won′t ease – even when restrictions do.

“Irish retailers are known for the quality of their products, and currently there’s a huge opportunity to attract more customers and grow sales – especially as consumers, both at home and abroad, seek out more choice and convenience in a post-Brexit world. However, in order to take full advantage, it’s essential that businesses fully embrace the digital commerce revolution.”

[1] Statistics are drawn from a survey of 1,008 members of the general Irish population, conducted by Censuswide on behalf of PayPal in November 2020. All statistics are taken from this source, unless listed otherwise. All statistics refer to respondents from this survey who shop online.

[2] This total and the total relating to the average amount spent by respondents on Irish websites are annual totals – estimated by respondents for a 12-month period.