After putting in lots of time planning, researching, designing, developing, and manufacturing a product, it is time to set up shop and start selling. However, sales do not come naturally and gaining traction on a new product takes time, so how can you reach your target audience, get them excited about the product, build trust and grow real sales? Well, the answer is building product awareness.
Brand awareness is how customers will recognise and recall your product and business. Businesses with better brand awareness will have a range of audiences that are familiar with its logo, messaging, stories, taglines and products.
E-commerce is continuing to boom so it is no surprise that the Internet is now the main way to build brand awareness; thus, digital marketing is now vital for most businesses. With that in mind, here are some tips and tricks to help you boost your product’s brand awareness online.
Develop and Manage Brand Identity
The first thing you should do to develop brand awareness is to create brand assets and identity. These are varied and difficult to create, manage and enforce use throughout the company which is why some businesses use apps like BrandHub software to streamline the management and encourage the company-wide deployment of brand assets. The most common brand assets include logos, typography, legal documents, color schemes, graphics, photography and stories.
The advantages of using brand awareness software are that it provides a place to organize your brand assets, present and communicate brand guidelines to a team, and create brand-specific adverts.
Write and Share Your Brand Story
Telling a compelling story about your brand is a big part of building brand awareness, as consumers want to connect with stories, communities, and experiences rather than just buy a product. The things to include in your brand origin story are why the product was made, why it’s important to you and how it can help people.
Use Influencers to Reach New Audiences
One way to boost brand awareness is by working with influencers to promote your brand and products. Influencers who are trusted and well-known by their audience can help to grow brand awareness by introducing and discussing your brand or product in their content. In turn, this should lead to more people and even new audiences knowing about your product.
Focus on Social Media
There are millions of people using social media platforms like Facebook and Instagram so doubling down and focusing on getting your message out on social media is vital to growing brand awareness nowadays. Most social platforms have business versions from which you can message customers and share images and content related to your brand.
Use Relevant Keywords to Improve SEO
Search engine optimization (SEO) is key to customers finding your business and brand using browser search engines, the most popular being Google. For content to be found and ranked well in Google’s search results, both the website and the written content need to be set up or optimized correctly. One way of doing this is by including keywords in your content that your target audiences are looking for. To find out the most popular keywords that are related to your industry, you must first do some keyword research using keyword research tools, and these keywords must then be written into your content so customers can find you easily.
Ask Customers to Post Photos and Feedback
When launching a product, one option for building brand awareness quickly is by contacting your first customers to ask them for photos of them using the products and their feedback, ideally posted on social media. The customer-created content provides social proof and real opinions about your product which other people can interact with and use to make decisions about buying your product.
Advertise Using Google Adsense
If you are looking to quickly reach your target audience, then paid ads online are very effective, although it can be difficult to hone in on your audience and serve an advert that is going to get a response. The good thing about Google Adsense is that its AI technology means your adverts will only be placed on websites that are related to your brand and industry, increasing the chance of someone in your target audience seeing it.
Give Something For Free
Every customer loves getting freebies, and this can be an effective way to promote your brand. Your brand name and logo can go on several items such as baseball caps, t-shirts, keyrings, koozies, and pens to be given away with purchased products or at events.
Building brand awareness and ultimately driving sales to an online store can be a real challenge, however, if you follow the tips and tricks above, you can save some time and get your product selling faster.