Tag: #ecommerce

eBay Celebrates 30 Years of Creating Economic Opportunity

eBay, Inc. a global commerce leader that connects millions of buyers and sellers around the world, today celebrates three decades of ecommerce success. Since its founding in 1995, eBay has shaped the way enthusiasts participate in the circular economy, empowering entrepreneurs and creating economic opportunity for millions.

“eBay’s 30th anniversary is an important milestone we share with our global community of buyers and sellers, who’ve been with us every step of the way,” said Jamie Iannone, Chief Executive Officer at eBay. “Looking ahead, we’ll continue to leverage innovation and AI to make eBay simpler and more trusted, while building a stronger marketplace for the decades to come.”

To mark its 30th anniversary milestone, eBay is hosting a series of special events in New York City to honour the buyers and sellers who have shaped its journey since 1995.

 

  • Celebration at Nasdaq: Today, eBay CEO Jamie Iannone and company executives will ring the opening bell at the Nasdaq MarketSite. The moment reflects eBay’s impact on global commerce and its continued innovation designed to better serve small businesses, entrepreneurs and enthusiasts around the world.
  • Immersive ‘95 Shop: Complementing the ceremony, eBay is launching an immersive retail experience – the ‘95 Shop – a tribute to the iconic trends and items from its founding year. The activation is where 90s nostalgia meets three decades of recommerce innovation. It features a “Greatest Hits” auction across Fashion, Collectibles, and Motors, a series of eBay Lives from leading sellers, and more immersive experiences. Located at 45 Grand St. in New York City, the shop will open on Sept. 4 for one day only.

AI-Powered Innovation At Scale

eBay’s global scale, category expertise, and unparalleled breadth of inventory enable the company to deliver personalized, scalable, and magical experiences for its customers worldwide.

By combining sought-after inventory in focus categories, such as Collectibles, Fashion, and Motors, with innovative tools and strategies, eBay continues to expand its role as a trusted marketplace for sellers and buyers. AI helps in this mission by enhancing discovery, trust, and engagement: to date, eBay has enabled more than 10 million sellers to generate well over 200 million listings with AI tools. Internally, AI-powered services help streamline workflows, unlock deeper insights, and foster creativity, ultimately allowing employees to focus on higher-value activities.

Beyond AI, eBay is reimagining ecommerce through innovations like eBay Live, a dynamic shopping experience that continues to scale with strong seller adoption and growing buyer engagement. Together, these initiatives drive eBay’s ability to build on its category strengths, technological capabilities, and community of sellers to shape the future of ecommerce.

From vintage collectibles and pre-loved fashion to one-of-a-kind treasures, eBay has built one of the most dynamic and trusted marketplaces in the world, enabling customers all over the world to buy and sell with ease. As the company looks to the future, it remains committed to building communities, harnessing new technologies and reinventing the future of ecommerce. For a timeline of eBay’s historical moments, visit Our History.

Magento PWA: The Basics You Need To Know

Magento is a widely popular e-commerce platform known for its flexibility, scalability, and customization options. It allows retailers to create and manage their online stores effectively, offering customizable themes, secure payment gateways, and many useful tools.

Magento PWA (Progressive Web Applications) have recently gained popularity among e-commerce businesses. But what are they? How can you use them to your advantage? Let’s delve into the subject so you will know the basics without reaching out to your Magento support services.

Understanding Progressive Web Apps

To begin, we should understand what Progressive Web Apps are. While the whole concept may seem complex, in simple terms, PWAs are web-based applications that offer a platform-specific user experience. They can run on different devices and platforms from a single codebase without the need for separate native apps.

Delivering a seamless experience to users of all devices, PWAs combine the most useful features of both web and mobile applications. This makes them advantageous for businesses looking to reach a wider audience and offer a consistent user experience across different platforms. Additionally, PWAs can work offline, making them extra convenient for users who may not always have access to a stable internet connection.

Many Magento migration services offer expertise in developing PWAs for the said platform in addition to their usual solutions, making it easier for e-commerce businesses to transition to this innovative technology.

Is PWA Good for E-commerce?

Progressive Web Apps are revolutionizing e-commerce. With the multitude of benefits they offer, they are a great choice for virtually any business, no matter the size or industry.

PWAs offer a more engaging purchasing experience, boost conversions, and improve user engagement. The quicker loading times work great for SEO, customer retention, and overall user satisfaction. Additionally, the ability to send push notifications can help drive repeat business.

Magento PWA integration aligns well with optimization strategies aimed at boosting online store performance. By leveraging PWA technology with Magento, businesses can create a seamless shopping experience across all devices, leading to higher customer satisfaction and, therefore, increased sales. Innovative solutions are the key to staying ahead in the highly competitive e-commerce market, so why not enhance your online store with Magento PWA development?

Benefits of Magento PWA

By integrating Magento PWA, businesses can leverage all of the advantages of progressive web apps, from faster loading times to improved user engagement and increased conversion rates. Let’s take a closer look at some of the many benefits of Magento PWA.

Improved Loading Speed

Most online store owners know how important it is to have a fast-loading website. Seeing as 53% of visitors will leave the site if it is too slow, the stakes are high. Losing over half of your potential customers can be disastrous, but a responsive and fast website using technologies such as App Shells and Service Workers can significantly improve loading times, keeping visitors engaged and, in turn, increasing the chances of conversion.

Cross-Platform Compatibility

The PWAs can smoothly work on different platforms and devices, ensuring that regardless of what the customer is using, they are getting the best experience. This cross-platform compatibility can help you ensure you reach the widest audience possible and maximize the outcome of your marketing efforts. Besides, it also reduces the need to develop separate apps for different operating systems, saving you time and resources.

Better Search Engine Results Placement

Because PWAs work very much like a webpage, search engines can index them. This, together with the higher loading speed, works wonders for improving search engine results placement, as responsive and fast-loading pages are favored by search engines. This means more visibility for your website and potentially more organic traffic, ultimately leading to increased conversions and therefore, higher revenue.

High Cost-Efficiency

PWAs cost significantly less than separate native apps, which is a huge advantage for smaller businesses and those with limited budgets. Additionally, PWAs do not require separate maintenance expertise for different operating systems, further reducing costs by not requiring you to hire specialists for specific systems or devices.

Easier Marketing

Magento PWA also helps to reduce costs by allowing businesses to use the same marketing strategies for all their platforms. Furthermore, the ability to send notifications and reminders through PWAs can help businesses let customers know of any upcoming sales or promotions, increasing engagement and driving sales. Digital marketing efforts can be streamlined and more effective, ultimately leading to a higher ROI.

No Extra Fees or Rules

Another great advantage of Magento PWAs is that they operate independently from popular app distribution services, like Google Play or Apple App Store. That means you are not bound by any additional fees or regulations imposed by these platforms, giving you more control and allowing you to have a direct relationship with your customers.

Are PWAs the Future of E-Commerce?

Since the world is largely shifting to mobile devices, PWAs seem to be a promising solution for e-commerce businesses looking to reach all their customers seamlessly across different platforms and operating systems. If designed to be accessible (with high-contrast mode, readable fonts, etc.), such apps can also be a great option for users with disabilities, making them more inclusive and user-friendly.

Progressive Web Apps are expected to change the way e-commerce businesses interact with their clients by providing a fast, reliable, and engaging user experience. With the ability to smoothly work offline and send push notifications, PWAs offer a more convenient experience for users, therefore leading to a higher rate of success for businesses that choose to implement them.

Should You Use Magento PWA?

If you are still unsure whether Progressive Web Apps are something that fits your business, you can ask a Magento PWA development specialist for more details. They will be able to tell you specifically how implementing this technology can benefit you and explain how to begin the process of integrating PWAs into your Magento.

By consulting with a specialist, you can gain valuable insights into the advantages and potential challenges of working with Progressive Web Apps. Custom-made solutions are often recommended to ensure that your PWA aligns with your business goals and needs.

Sale shoppers urged to walk, not run, this sale season amidst Black Friday scams

Revolut, the global financial app with over 2.5 million customers in Ireland, warns that euphoria and urgency experienced by shoppers seeking to score a deal may come at a cost.

David Eborne, Head of Financial Crime at Revolut shares types of scams shoppers should be weary of:

  • Fake websites: Scammers use the latest and greatest tech to set up fake retailer websites so that they look exactly like genuine online retail stores. Some of the fake stores will send you the product you purchased but their real goal was to obtain your personal and card data.
  • Selling fake goods: Some sites sell luxury items like popular jewellery or clothing brands, or electronics at very low prices. Sometimes shoppers will receive the item they paid for but they will be fake or other times they will receive nothing at all.
  • Temporary fake sites: A newer version of online shopping scams involves the use of social media platforms to set up fake online stores. The stores open for a short time and then disappear after some sales are made.
  • Social media advertising: Scammers use social media to advertise their fake website. Often they use “Swipe up” features and put a time pressure against it to create a sense of urgency.

The Safest Way to Shop Online
For many customers, a fear when shopping online is to have their card details stolen. However, David says this risk can be mitigated by using Revolut’s single-use virtual disposable cards. The cards provide users with a temporary, randomly generated card number, CVV, and expiration date to be used for a single transaction. Once the transaction is completed, the virtual card is automatically deleted, reducing the risk of unauthorised transactions, and safeguarding personal and financial information. David also advises that if a purchase is not received or was misrepresented by the seller, then customers should raise a dispute via the Revolut app.

Last year, over Black Friday and Cyber Monday, Revolut customers in Ireland spent €1.5m on more than 30,000 virtual disposable cards – a year on year increase of 136% as compared to the same timeframe in 2021.

Across the industry, fraudsters stole €84.6m through frauds and scams in 2022, an increase of 8.8% on 2021. The data from BPFI also reported a 19% decrease in authorised push payments (APP fraud) transactions in 2022 compared to 2021*. David encourages even more customers to use virtual disposable cards to help with security when shopping online.

David Eborne, Head of Fraud Operations at Revolut, says: “Black Friday shoppers are regularly left deflated and out of pocket after being duped by online scammers, particularly when under time pressure to buy an item.

“At Revolut, our top priority is to help avoid online fraud to keep you and your money safe. Protected by a 2,500-strong, 24/7 fraud prevention team, in 2022 we prevented our customers from falling victim to more than €220M in potential fraud. Our sophisticated fraud detection systems constantly monitor for high risk transactions to keep you safe while you continue saving, sending and spending with ease.”

5 Things You Should Know About Microsoft’s New Commerce Experience

Microsoft’s New Commerce Experience, or NCE, has been around since 2019. Although it was previously only available for Microsoft Azure, it is now expanding also to include Power Platform, Dynamics 365, M365, and Windows 365.

This new product makes it easier to transact with Microsoft as a multi-phase investment that can improve business growth, make licensing more straightforward, and simplify purchase method preferences for customers. 

The primary benefit of NCE is to empower partners and customers to have more choices while also effectively optimizing costs.

Nevertheless, here’s what you should know about Microsoft’s New Commerce Experience.

How NCE Affects Partners

Microsoft NCE has a few significant benefits to offer partners that will enable them to improve customer service.

You can expect an increase in sales agility and customer loyalty. NCE pricing advantages for annual subscriptions will lock in pricing long-term. In addition to this, another benefit for partners is better operational efficiency and cost savings; NCE makes it a lot easier to manage subscriptions with renewal automation. 

NCE also offers more choices for customers with the introduction of monthly term subscriptions to cancel or reduce subscriptions more efficiently at a better price. At the same time, NCE also makes it easier to adopt new add-ons and products separately. 

The Impacts Of NCE On Customers

There are also a number of ways NCE offers customers more flexibility.

Customers can cancel on a monthly basis and manage subscriptions easier as a result. It’s also possible to combine monthly subscriptions with annual subscriptions to make it easier for customers to balance costs. 

Even so, NCE also offers customers more value for commitment by offering better pricing points for annual subscriptions. 

Canceling And Refunds

There is a cancellation policy for all NCE terms offerings; subscriptions must be canceled or downgraded within 72 hours of the first order or subscription renewal. 

A refund is available for cancellations. The refund amount is calculated daily for the 72-hour restriction. But after the 72-hour frame, the cancellations and refund offerings are no longer available. 

Moreover, suspending the subscription will prevent the user from accessing the account while billing continues. 

Reducing Seats During Subscription

You can reduce the seat number on an existing subscription or contract with the same process for cancellations. You will need to minimize seats within a period of 72 hours from the original order or renewal.

New Features

NCE offers a variety of new features like scheduling changes during subscription renewals, automatic seat assignments, auto-renewal options, and so much more. 

When it comes to most Microsoft products and system upgrades and improvements, users can expect improvements that provide benefits. But even so, it’s essential to know what to expect from new changes, mainly when changes include pricing differences and policy adjustments. While pricing increases aim to reflect more value for users, you’ll want to understand pricing plans, cancellation and refund policies, and all the other essential details to get the most out of Microsoft products and services. 

 

Irish consumer sentiment improves but many still feeling the pinch of rising prices

Irish consumer sentiment is on the up, but inflation remains a key concern, a new Deloitte survey shows. More than three in four respondents are concerned that the prices of everyday purchases will increase – 2% down on last month – but the highest of 24 countries surveyed.

The Deloitte January Global State of the Consumer Tracker benchmarks the sentiment and beliefs driving consumer behaviours in Ireland and 24 other markets throughout the world. The Tracker team engages with 20,000 consumers to understand their perspectives on their financial wellbeing, where they spend their money and how they select and purchase their products.

The Irish survey found that six-in-ten Irish consumers have no extra money left at the end of the month and half of all Irish respondents feel their financial situation has worsened over the past year.  However, a quarter of respondents said they expect their situation to improve in the next 12 months.

Daniel Murray, Partner and Head of Consumer at Deloitte Ireland said today: “The results from the Deloitte Consumer tracker remind us of the importance of ongoing and consistent surveying of consumer attitudes. Once again, this month we see that Irish consumers are the most concerned about inflation, with 76% =concerned about the prices of everyday purchases. While this is the same percentage as Australia, it marks a consistently high level of concern about inflation in the minds of Irish consumers.

“Those countries that were least concerned were China (37%), Saudi Arabia (52%), Brazil and India (53%).  80% of Irish consumers expect prices to rise in restaurants (verses 72% average across the 24 countries) and 78% expect to see further rises in household utilities (verses 70% average across the 24 countries) The number who expect fuel to increase increased 4% to 68%.”

Murray continued: “We are also seeing some interesting demand increases which will require continued and careful contingency planning to avoid potential issues. 40% of Irish respondents said they planned to take an international flight in the next three months. This is an increase of 3% on this time last year. We also expect to see similar level of rail travel to this time last year with 34% of respondents expected to travel by train, rather than by rental car (13%). 51% of respondents expect to stay in a hotel in the next three months, which is the same level of demand to last year. Interestingly, just 25% would choose to book private accommodation, such as Airbnb.”

Murray concluded: “There are some interesting trends in several grocery categories. In the meat category, own brand and low cost have seen a quarter-on-quarter decline of -6% and -3% respectively, while purchasing premium meats has not declined at all. “This may suggest that Irish consumers are once again focusing on the food quality when selecting their meats in particular. Having said that, only 23% have bought several ‘nice to have’ items which shows caution remains when it comes to their purchases.”

Ways to Increase the Visibility of Your Ecommerce Store

With more than 20 million active eCommerce stores across the globe, it can be intimidating to start your own eCommerce business in today’s market. Not only are you competing with grand worldwide Amazon sellers, but you’re also competing with other smaller sellers who are chasing the same category of audience like you. However, most of these stores and sellers in the market are not making the most of the marketing and advertising tools and possibilities available nowadays. This can set you apart from the competition and help you attain your target audience in no time. It’s all about bringing the right marketing strategies into play and putting the needed effort to increase the visibility of your online store. Keep reading to find out how you can make your eCommerce stand out and boost its visibility.

Create Valuable Blog Posts 

People don’t realise how important blog posts are for spreading the news about eCommerce businesses. Engaging blog posts help increase the visibility of your content as well as generate increased revenue. Studies prove that about two-thirds of internet users living in the United States made online purchases as a result of blog posts they read in a single year. This is because blogging is one of the best forms of content marketing and it sure does bring a lot of benefits compared to traditional marketing. You can solve your customer’s problems and provide them with relevant answers to their questions through the content you share in your blogs. When incorporated with topics relating to your products, you can successfully increase the visibility of your store and attract new prospects.

Use Advanced Technology 

Professional 3D product visualization and modeling services can significantly enhance the visibility of your eCommerce store by providing high-quality, photorealistic images that attract and engage customers. Unlike traditional photography, 3D rendering allows for customizable, interactive visuals that showcase products from every angle, improving user experience and boosting conversions. These visually appealing assets also perform well on search engines and social media, increasing organic traffic and brand awareness. By investing in professional 3D visualization, your eCommerce store can stand out in a competitive market, build trust with potential buyers, and drive more sales.

Offer Value in Your Content 

A successful business always aims to create content that its audience would find helpful. Not every piece of content you post through your online outlets or social media platforms should be a sales pitch. You should focus more on providing your followers with valuable news and content that actually resonates with their needs. Everything relating to sales should follow. For example, if you sell yoga mats and yoga-related equipment, you should focus your content around fitness and health, dieting and nutrition, and other topics relating to the lifestyle of this category’s buyers. Offering valuable content goes a long way in retaining your existing customers and increasing the visibility of your products to prospective buyers.

Use Google Ads

One of the most important things you need to start with to guarantee a good exposure for your eCommerce store is registering your internet domain with the service provided by Google. This is crucial so that you would allow Google to rank your website when it discovers it. As you may already know, Google shopping ads get the premium spot, which means it’s a great opportunity for your store to appear in the search results of your prospective customers. Google uses different algorithms to track relevant demographics that can help you reach your buyers in a more direct way. It’s also free to register and won’t take you more than five minutes. You can then choose from several nifty Google Ads services that are all designed to enhance eCommerce visibility. Another popular alternative is an ecommerce facebook ads strategy.

Identify Your Target Audience 

Knowing who your customers are will provide you with relevant insights into how they think, what their interests are, and how you can satisfy these interests with your products and services. It’s also the first step in starting a profitable eCommerce business and a defining decision for your entire career. After identifying your target audience, you have to tailor your content accordingly to provide your prospective customers with relevant answers to what they may be searching for. Knowing your target customers will also allow you to adjust your product selection so that you can actually offer content that your buyers are looking for. This will unlock unlimited possibilities for your eCommerce business while letting you increase your reach.

Exploit Social Media Platforms  

Social media is one of the most powerful weapons you can use to benefit your business. Almost everyone uses the internet nowadays to look up products and make purchase decisions. You need to find the social media platform that your target audience uses the most to reach them and engage with their interests. This way, you can tailor your content and promote your business through optimized marketing posts. Social media is, hands down, the best marketing strategy you can take advantage of to gain more visibility for your eCommerce store.

Social Media

Starting your own eCommerce businesses or trying to grow your online store is a process that depends on your marketing tactics and level of business exposure. You need to make sure to put your business out there and make it stand out to increase its visibility. These tips will help you gain the most visibility for your eCommerce store as well as increase your revenue

4 Ways to Protect Your eCommerce Store From Cyber Criminals

eCommerce sites have always been hot targets for cyberattacks. These stores are treasure troves of financial and personal data for hackers. For businesses of all sizes, a security breach would mean the loss of sensitive data and trust from customers. This would cause huge financial losses to the business. This post is about the steps you as an eCommerce business owner can take to protect your business from hackers.

The Importance of eCommerce Security

eCommerce website security is crucial, as it protects:

 

  • Sensitive data and the privacy of customers on a website.
  • Safeguards the finances of online businesses.
  • Prevents fraud and financial scams.
  • Defends the reputation of an online store as safe to do transactions. 

 

When security measures are not implemented on an online store, the merchant and customers alike are at high risk for scams, data breaches, payment fraud, and other bigger threats. 

Your customers need to feel that their privacy and data are protected and that none of their information will be used without their knowledge. Below are some ways to protect your online business from cybercriminals. 

Use Data Encryption

All the information that buyers put into the website has to be encrypted. This includes email addresses, credit card information, phone numbers, and other personal details that hackers might use for identity theft. These types of information are used by online criminals for phishing.

Get Secure Server Layer Certificates (SSL)

Among the benefits of using SSL certificates in your website is encrypting data that is shared online. SSL certificates ensure that the information you share reaches the intended person. It is a crucial step as data sent passes through multiple computers before the intended server receives it. 

If SSL certificate encryption is unavailable, electronic devices between the sender and server can be able to access sensitive information. Hackers can read your exposed credit card numbers, usernames, passwords, and other sensitive data. 

Use Hypertext Transfer Protocol Secure (HTTPS)

HTTPS is among the best ways you can secure an eCommerce store from fraud. It is an online protocol for a secure and safe internet connection. Websites that use HTTPS usually have a green lock in the address bar. The green lock means that the site is authentic, secure and that it is what it claims to be. 

Sites that use HTTPS rank higher in Google search ranks. However, before you enable HTTPS in your site, you need to acquire an SSL certificate.  

Use Anti-Malware Software

Your computer systems, web systems, and electronic devices need software or a program capable of detecting and blocking malware. Such kind of protective software is called anti-malware software. Effective anti-malware should scan your website round the clock. It should also let you automate and schedule scans daily, weekly etc. You can also use USB device control software to control USB devices to protect Windows OS.

 

Endnote

Online businesses should employ several security measures and protocols to ensure their stores remain afloat. Apart from the steps above, always ensure that you’ve implemented a proactive eCommerce security solution across your online businesses. 

 

Guidelines For The Perfect eCommerce Hero Image

If you visit a new website today, chances are that among the many metrics that you might use to judge it, visual appeal is one of them. It will not even take you more than 0.05 seconds before you have formed an opinion.

This means that as a website owner or even a web developer, you need to ensure that the hero image of your website – this is the first image people see when they visit your website – is perfectly designed to avoid losing website visitors.

The perfect eCommerce hero image plays a crucial role in creating a good impression on your customers. You should use this image to show your brand identity, the theme of your business, and what your business deals with.

But how do you create the perfect eCommerce hero image? What are some important tips for you to follow?

Be Effective With Image Color

As an eCommerce business, you have selected a color or a number of them in the process of building a brand for your business. This is the color that your eCommerce website visitors will use when judging your brand.

This means that when creating a hero image for the eCommerce site, you need to make sure that the image reflects the colors of your brand. For instance, if your brand color is blue, you do not need to have yellow hero images. You can, however, mix the colors.

However, you can also use color to create an emotional appeal or create a certain character using your hero image. When doing that, consider mixing colors with your brand color. For example, you can use red to create passionate emotions.

Clarity is Very Important

One of the main reasons for including a hero image on your eCommerce website is to ensure that your site visitors will immediately understand what the image stands for. It is also supposed to let them (the site visitors) understand what you do.

This brings us to clarity. You need to ensure that your hero image is clear and easy to understand. A site visitor should not start reading other things to find out more about your site because of a poor hero image.

In addition, if you have more than one image, it is recommended to stick to a single idea for every image. For instance, if your hero image shows one of your products, then the focus should be on that particular image.

Consistency is Key

Imagine visiting an eCommerce website that deals with football merchandise to buy a jersey from your favorite club. However, the first image you see shows a person playing basketball. Chances are that you will think that you are on the wrong site and look for another one.

This means that it is important for you as an eCommerce site owner to ensure that your hero image is related to what your business deals with. It should relate to the site content and the product images on your site.

In addition, ensure that there is consistency between the hero image and the other images on the site. If you deal with football merchandise, then ensure that by looking at the hero image, a site visitor will see that you deal with football merchandise.

Collages Make Great Hero Images

Did you know that you can use image collages as your hero image on your eCommerce website? Well, most eCommerce websites deal with multiple products. For instance, taking the example of football merchandise above, you might be dealing with jerseys, socks, shoes, and balls, among others.

So, what do you do when you want to create a single hero image that shows more than one image of the products that you deal with? One of the best ways is to use a free collage maker to create collages for your product images.

When doing that, it is important to observe all the other tips discussed in this article. For instance, ensure that the image colors reflect the same colors of your brand. In addition, they should be clear and easy on the eyes of your site visitors.

Add Text to Hero Images

If you follow all the tips discussed in this article, you might not need to add text to your hero images. This is because the perfect eCommerce hero image is enough to persuade your site visitors to do business with you.

That notwithstanding, adding text to hero images can also be used to highlight your brand and its message. However, you need to be careful when using text on hero images to ensure that the text serves the purpose it is supposed to serve.

If you follow these tips, you will create a great eCommerce hero image that converts and persuades site visitors to engage with you.

Headless eCommerce for Forward Thinking Businesses

The world is developing at a fast pace. People’s needs are met with technological inventions that ease our lives and help us enjoy them more. There is the idea of busyness. That people, to be successful or happy, have to be busy, running between meetings, and always be in a rush. Technology makes our lives easier by creating and offering the tools we need to support our lifestyles. 

And one of the domains that rely heavily on technology and grows with it is e-commerce. Placing an order online for everything is now available. If you are busy and you don’t have time to find a present for your partner, you can order it online. 

You can order furniture for your new house, clothes, a new phone, and so on. And because this domain is flourishing, offering customers the best shopping experience is mandatory. The competition is fierce and if you do not align with the e-commerce trends, you will likely experience drawbacks in your business. This is why headless eCommerce should be applied to forward-thinking businesses. 

About Headless Ecommerce 

Headless eCommerce is a rather new concept that entered this domain and it refers to what happens behind. Customers mainly see just a part of your business: the website they place an order on. But behind this user interface layer is a backend one, where the business logic is. The frontend and backend layers are strongly intertwined in traditional eCommerce. You have a predefined user interface and you rely on only one vendor, which gives you limited flexibility. 

On the other hand, headless eCommerce gives you everything you need to improve the user experience of your customers. You can choose and add tools that come from distinct vendors. On top of this, the frontend and backend parts are not coupled which gives you endless possibilities. They communicate through APIs, which are like some bridges through which data is transferred between the two main layers and other apps. 

How Is Headless Ecommerce Boosting Forward Thinking Businesses?

As a business owner, you want it to be successful. Maybe you do not dream about becoming a giant in your niche now, but things can change along the journey. Implementing tech-related decisions that improve the user experience of your visitors will make your business successful. And, why not dream big?

Headless eCommerce is boosting forward-thinking businesses and it helps them keep updated with the latest domain trends. There are incredible benefits of using headless eCommerce. 

Progressive Web Applications 

The concept of progressive web apps is rather new, but it has been applied until now successfully by some of the world’s giants. For example, Twitter launched the Twitter Lite app back in 2017 which was much smaller in size than the native app. Over the years, it has become the only option available. The same goes for Starbucks, which increased the number of online orders by designing a progressive web app (PWA). 

A progressive web app is like a mobile app, but the experience is delivered on the web. You can add it to your desktop screen and access it anytime. The experience will be such as the one of a native app. This helps eCommerce businesses increase their revenues and meet the needs of all their customers, both mobile and desktop users. Headless eCommerce offers the possibility of implementing a PWA easily so that you can boost forward-thinking business. 

Unlimited Control 

A few years ago, monolithic architecture was the only option. However, technology has developed tremendously and it made the job of administering an eCommerce more facile, but more challenging too. With headless eCommerce, you have unlimited control over what you want to do with the user experience and user interface. 

All changes can now be made easily, without working on the backend layer. And it will not take months to implement and test the changes, but only days. Headless eCommerce gives you unlimited control to customize the experience of the visitors and make it as enjoyable as possible. 

Distinct Vendors

As the frontend and backend layers communicate through APIs, customizing each layer is easy and facile. You can make the changes anytime, test, and add them after the bugs are solved. As now these layers are decoupled, you can also choose tools or apps to add to your eCommerce website that come from different vendors. 

You might want to add a tool that measures your analytics so that you can understand the customers’ behavior better. You might want to create a blog section on your website where you share tips and tricks for using your products. Well, with headless eCommerce you do not have to buy them all from the same vendor. You can now choose distinct ones and integrate the changes quickly. Headless eCommerce gives you unlimited flexibility to customize the layers however you want much faster. 

Enjoyable Omnichannel Experience 

A monolithic architecture does not help you stay updated with the market and technological trends. On the other hand, a headless eCommerce architecture helps you do this successfully. There are many ways you can stay in touch with your customers and increase your brand awareness. Being present on as many channels as possible helps you get closer to your target audience. 

Offering an enjoyable experience to all your customers, no matter where they shop from is essential. Headless eCommerce helps you create and offer your customers an enjoyable omnichannel experience. No matter if they are using your PWA or accessing the mobile app, they all should have seamless contact with your business. 

Final Thoughts 

Headless eCommerce is revolutionizing the retail world. It makes administering a business even easier. It comes with a lot of benefits, such as a great degree of flexibility, the option of creating progressive web apps, or the opportunity to offer a seamless omnichannel experience. 

The frontend and backend layers are not coupled anymore, which allows you to make changes to either layer easier and faster. To achieve success with your business you have to stay updated with the trends in the domain. And implementing headless eCommerce is what you should do for a forward-thinking business.