The world is developing at a fast pace. People’s needs are met with technological inventions that ease our lives and help us enjoy them more. There is the idea of busyness. That people, to be successful or happy, have to be busy, running between meetings, and always be in a rush. Technology makes our lives easier by creating and offering the tools we need to support our lifestyles.
And one of the domains that rely heavily on technology and grows with it is e-commerce. Placing an order online for everything is now available. If you are busy and you don’t have time to find a present for your partner, you can order it online.
You can order furniture for your new house, clothes, a new phone, and so on. And because this domain is flourishing, offering customers the best shopping experience is mandatory. The competition is fierce and if you do not align with the e-commerce trends, you will likely experience drawbacks in your business. This is why headless eCommerce should be applied to forward-thinking businesses.
About Headless Ecommerce
Headless eCommerce is a rather new concept that entered this domain and it refers to what happens behind. Customers mainly see just a part of your business: the website they place an order on. But behind this user interface layer is a backend one, where the business logic is. The frontend and backend layers are strongly intertwined in traditional eCommerce. You have a predefined user interface and you rely on only one vendor, which gives you limited flexibility.
On the other hand, headless eCommerce gives you everything you need to improve the user experience of your customers. You can choose and add tools that come from distinct vendors. On top of this, the frontend and backend parts are not coupled which gives you endless possibilities. They communicate through APIs, which are like some bridges through which data is transferred between the two main layers and other apps.
How Is Headless Ecommerce Boosting Forward Thinking Businesses?
As a business owner, you want it to be successful. Maybe you do not dream about becoming a giant in your niche now, but things can change along the journey. Implementing tech-related decisions that improve the user experience of your visitors will make your business successful. And, why not dream big?
Headless eCommerce is boosting forward-thinking businesses and it helps them keep updated with the latest domain trends. There are incredible benefits of using headless eCommerce.
Progressive Web Applications
The concept of progressive web apps is rather new, but it has been applied until now successfully by some of the world’s giants. For example, Twitter launched the Twitter Lite app back in 2017 which was much smaller in size than the native app. Over the years, it has become the only option available. The same goes for Starbucks, which increased the number of online orders by designing a progressive web app (PWA).
A progressive web app is like a mobile app, but the experience is delivered on the web. You can add it to your desktop screen and access it anytime. The experience will be such as the one of a native app. This helps eCommerce businesses increase their revenues and meet the needs of all their customers, both mobile and desktop users. Headless eCommerce offers the possibility of implementing a PWA easily so that you can boost forward-thinking business.
A few years ago, monolithic architecture was the only option. However, technology has developed tremendously and it made the job of administering an eCommerce more facile, but more challenging too. With headless eCommerce, you have unlimited control over what you want to do with the user experience and user interface.
All changes can now be made easily, without working on the backend layer. And it will not take months to implement and test the changes, but only days. Headless eCommerce gives you unlimited control to customize the experience of the visitors and make it as enjoyable as possible.
As the frontend and backend layers communicate through APIs, customizing each layer is easy and facile. You can make the changes anytime, test, and add them after the bugs are solved. As now these layers are decoupled, you can also choose tools or apps to add to your eCommerce website that come from different vendors.
You might want to add a tool that measures your analytics so that you can understand the customers’ behavior better. You might want to create a blog section on your website where you share tips and tricks for using your products. Well, with headless eCommerce you do not have to buy them all from the same vendor. You can now choose distinct ones and integrate the changes quickly. Headless eCommerce gives you unlimited flexibility to customize the layers however you want much faster.
Enjoyable Omnichannel Experience
A monolithic architecture does not help you stay updated with the market and technological trends. On the other hand, a headless eCommerce architecture helps you do this successfully. There are many ways you can stay in touch with your customers and increase your brand awareness. Being present on as many channels as possible helps you get closer to your target audience.
Offering an enjoyable experience to all your customers, no matter where they shop from is essential. Headless eCommerce helps you create and offer your customers an enjoyable omnichannel experience. No matter if they are using your PWA or accessing the mobile app, they all should have seamless contact with your business.
Headless eCommerce is revolutionizing the retail world. It makes administering a business even easier. It comes with a lot of benefits, such as a great degree of flexibility, the option of creating progressive web apps, or the opportunity to offer a seamless omnichannel experience.
The frontend and backend layers are not coupled anymore, which allows you to make changes to either layer easier and faster. To achieve success with your business you have to stay updated with the trends in the domain. And implementing headless eCommerce is what you should do for a forward-thinking business.