Cpl Adapts Faster to Talent Trends and Unlocks Efficiencies with Salesforce

Talent and recruitment specialist Cpl is using Salesforce technology to unlock efficiencies and fast-track growth.

Why it’s important: Recruitment is a volatile market with global events and economies constantly impacting the demand for talent. It can be very complicated, too, particularly in specialist and regulated sectors such as healthcare.

With more than 20 brands and 40 offices across 18 countries, Dublin-headquartered Cpl every month sources over 35,000 applications locally and internationally.

Combining AI, data and CRM, the group is unlocking ways to reduce the time to hire for their clients, deliver better candidate experiences, and expand into new markets efficiently.

The Salesforce Platform is at the heart of Cpl’s business, Cpl has developed custom workflows that automate repetitive tasks, accelerating recruitment and onboarding timings by 75% by simplifying data capture and candidate evaluation processes.

Integrated with over 90 internal and external sources, including job websites, finance tools, and applicant tracking systems, has created a single source of truth of client and candidate information and delivered business value worth around €1M within 18 months.

Cpl is continually adding new features to personalise the recruitment lifecycle, including creating their own candidate shortlists and sending tailored newsletters to clients to showcase new talent.

The Salesforce solution: 

  • With Experience Cloud, Cpl has created personalised recruitment portals for clients and to provide candidates with more self-service options.
  • With Sales Cloud Cpl can connect new business leads and insights across its global operations, creating a group-wide view of sales pipeline and performance.
  • Customising Salesforce workflows with Trailhead, Cpl can capture and analyse data at every step of the recruitment journey and identify trends shaping the future of work which helps clients compete more effectively for the best talent.
  • Migrating to Hyperforce has enabled the group to scale more easily into new markets whilst strengthening data security and regulatory compliance.

Lorna Conn, CEO at Cpl said: “Today, being able to source the right talent at the right time requires the ability for everyone involved – clients and candidates – to move fast and maximise productivity. With Salesforce, being able to support multiple teams and brands on a single platform has enabled us to simplify our processes and unlock greater efficiency.

“Shifting our recruitment strategy from reactive to proactive and transforming the insights we extract from our data is enabling more informed conversations with our clients and scaling our processes and teams quickly and cost-effectively.”

Carolan Lennon, Country Leader, Salesforce Ireland said: “Today, helping organisations access the talent they need to thrive, tackling the skills gap while strengthening your own processes to work smarter and faster is no easy feat.

“By bringing multiple teams and brands onto a single platform Cpl shows the power that data, AI and CRM can have in helping companies adapt to new business realities and unlock growth opportunities.”

SHURE celebrates 50 years of the SM7 with anniversary signature edition SM7B

What do psych soul outfit Black Pumas and rapper-turned-gamer Logic have in common? They both rely on the Shure SM7B to connect to their fans when it counts most.

First released in 1973, the SM7 was built to be the best professional broadcasting and voiceover microphone possible. Evolving into the SM7B, the dynamic microphone has come to dominate pro podcasting and streaming, while remaining indispensable in the world’s best recording and broadcast studios. The SM7 line has a storied history, trusted by the most innovative entertainers, artists, and creators for five decades.

“In the history of audio, very few microphones have delivered the sound of as many generations of entertainers and creatives as the SM7 family,” said Eduardo Valdes, Associate Vice President of Global Marketing, at Shure. “The fact the SM7B continues to be adopted by new creators, artists, and broadcasters is a testament to the Shure engineers who designed the microphones and all those who have relied on its pioneering audio quality.”

To celebrate 50 years of its iconic mic, Shure is releasing 50 units of a super limited, numbered, Signature Edition SM7B Collector’s box set. The box set will be available only through a giveaway in select regions*.

The Signature Edition SM7B will feature the engraved signature of S.N. Shure, the founder of Shure Incorporated, as well as a set of five custom backplates adorned with vintage Shure logos from 1925 to the 1960’s. The box set will also include custom packaging, a limited-print SM7B poster, heritage booklet, and alternate screw set emblazoned with the classic Shure logo.

Whether it’s big-time broadcasting, professional podcasts, streaming, or critical studio recordings, the legendary SM7B delivers smooth, warm vocals every time, capturing and enhancing the finer details of the human voice and blocking out all distractions. While the SM7 line hasn’t changed much over the years, it continues to be adopted by those shaping culture and has left a legacy all its own.

Click here to sign up for the Signature Edition SM7B sweepstakes. For a first look at the Collector’s box set, stop by the Shure booth at TwitchCon Paris, booth #SW-5.

Learn more about the SM7B’s historic impact on audio in our LOUDER blog post, “50 Years in the Making: The Rise of the Mighty SM7B.”

Interested in joining in the legacy of the world’s most iconic microphone? Order your own SM7B at https://shure.com/sm7b.

See the SM7B box set unveiled here:

Mastering Mobile Marketing: 8 Essential Tools You Need to Know

Mobile marketing is becoming required in modern business strategy. The primary cause of this trend is the rise in daily chores performed on mobile devices. Consumers now depend heavily on mobile devices for everything from shopping to internet surfing. As a result, companies understand how crucial mobile marketing is to successfully reach and interact with their target audience.

Mobile marketing tools offer a range of features and capabilities. They enable businesses to optimize their mobile campaigns, track user behavior, personalize experiences, and drive conversions. Leveraging these tools is crucial for businesses to stay competitive in today’s mobile-centric landscape and successfully reach and engage their mobile audience.

Top 8 Tools to Advance Your Mobile Marketing

Success in the constantly changing world of mobile marketing depends on using the appropriate tools. In order to improve campaigns, analyze user data, and provide individualized experiences, these technologies offer a wide range of features and capabilities. It makes sure that in the crowded digital scene, your mobile marketing plan stands out (for more, you can read the Reteno blog).

Adobe Analytics (Mobile App Analytics)

Adobe Analytics (Mobile App Analytics) is a powerful mobile marketing tool designed to empower marketers in effectively engaging, retaining, and monetizing their mobile app users. This comprehensive solution encompasses personalized messaging, behavioral analytics, A/B testing, and user segmentation, enabling marketers to optimize their mobile app strategies.

The advantages of Adobe Analytics (Mobile App Analytics) are numerous. It offers robust automation capabilities, allowing marketers to streamline their processes and save time. However, its limitations may include a steep learning curve for beginners and limited integration options with specific platforms.

Google AdMob

Google AdMob is a leading mobile advertising platform nowadays. It allows mobile marketers to monetize their apps through in-app advertisements. It offers features such as ad mediation, targeted ad placements, and comprehensive analytics.

The advantages of using Google AdMob include a vast network of advertisers, high fill rates, and seamless integration with other Google products. However, its limitations may include high competition and strict policies that require careful adherence.

Apptentive

Apptentive is a mobile customer feedback and engagement platform that helps mobile marketers gather feedback, engage with users, and enhance customer satisfaction. Its key features include in-app surveys, ratings, reviews management, and targeted messaging. 

The advantages of using Apptentive include improved customer insights, enhanced user experience, and increased customer loyalty. However, its disadvantages are the need for user opt-in and potential challenges in managing large volumes of feedback.

Tapstream

Tapstream is a mobile attribution and analytics platform. It allows mobile marketers to track and analyze the effectiveness of their marketing campaigns. Its key features include attribution tracking, deep linking, and comprehensive analytics.

The advantages of using Tapstream include accurate campaign attribution, data-driven insights, and the ability to optimize marketing efforts. The disadvantages are potential complexity in setting up and configuring the platform for specific use cases.

AppsFlyer

AppsFlyer is a leading mobile attribution and marketing analytics platform. It helps measure and optimize marketing campaigns. Its key features include mobile attribution tracking, in-app event tracking, and advanced analytics capabilities.

The advantages of using AppsFlyer include accurate attribution data, real-time insights, and integration with a wide range of marketing tools. However, its limitations may include a complex setup process and potential cost implications for certain use cases.

Salesforce CRM

Salesforce CRM is a robust customer relationship management platform that empowers mobile marketers to effectively manage their customer interactions and drive business growth. Its key features include lead management, contact management, and sales automation tools.

The advantages of using Salesforce CRM for mobile marketing include centralized customer data, streamlined communication, and improved sales productivity. However, its limitations may include a complex implementation process and the need for customization to meet specific business requirements.

Optimizely

Optimizely is a powerful mobile A/B testing and personalization platform that allows mobile marketers to optimize their app experiences. Its key features include A/B testing, multivariate testing, and audience targeting.

The advantages of using Optimizely for mobile A/B testing and personalization include data-driven decision-making, improved user engagement, and enhanced conversion rates. However, its limitations may include the need for technical expertise and potential resource requirements for running extensive experiments.

Amplitude Analytics Platform

The Amplitude Analytics Platform is a comprehensive mobile engagement solution that empowers mobile marketers to deliver tailored, focused experiences to their app users. This platform offers a range of essential features. It includes in-app messaging, push notifications, and automated campaigns.

Utilizing the Amplitude Analytics Platform for mobile engagement and personalization brings numerous benefits. Firstly, it enhances user retention, encouraging users to continue engaging with the app over time. Secondly, it fosters improved user loyalty, leading to a stronger and more committed user base. Lastly, it supports enhanced app monetization, helping marketers generate revenue through targeted campaigns and interactions.

Final Thoughts

In today’s digital environment, mobile marketing has become essential to corporate success. The eight essential tools discussed in this blog offer powerful capabilities to maximize your mobile marketing efforts. Exploring and implementing these tools is crucial based on your unique business needs and goals.

However, remember that mobile marketing is dynamic, with evolving trends and technologies. Stay updated, adapt your strategies, and continue to leverage these tools to stay ahead in the competitive mobile marketing landscape.

 

Why a Business Name Generator is a Great Tool to Optimise Your New Business for SEO

Search engine optimization (SEO) is inarguably one of the most important factors for success online. Businesses cannot overlook its impact on growing an audience, maintaining relevance, and most importantly, getting conversions. Even businesses that primarily work with clients directly or conduct work offline need to have some form of online presence to establish themselves. 

Consider how often people go, “Let me Google that first.” 76% of consumers will look for a company online before visiting in-person. With how competitive SEO has become, it’s key for businesses to use as many effective tools as they can to edge out the competition. 

New businesses, in particular, can benefit greatly from using tools that are already accessible in the market. The likes of Namechk’s business name generator help optimise SEO in quite a few ways. 

1. Hitting Your Keywords

Keywords are the most basic lifeblood of SEO. If you want to capture a specific audience, you need to capture the right keywords to build visibility. The goal is for your business to be the one that pops up on search results whenever a user looks up any word related to what you offer. 

A business name generator is able to take your input and generate results that already incorporate relevant keywords. This is a good way to get your name out there and immediately tie it into any services, products, and industry-specific terms you want to pin down. It also gives you a greater chance of being among the top website suggestions on search engines as long as you have the content to back it up. 

2. Creating Domain Relevance

According to ActionPoint’s annual Digital Transformation Index Report, a startling 85% of organisations are not digitally optimised. If you’re a new business, this is arguably good news as you can get ahead of the curve and make sure you cover all your bases in terms of digital footprint. 

One of the most important things you need to have is a domain. This is the way your website is found and it makes search engines more likely to boost you up. Trying to achieve proper SEO without a good domain is a lost cause so you should prioritise it when launching your business. A good name generator tool will already offer up available domains along with its suggested names, so you can quickly act on results and establish your online presence. 

3. Establishing Uniqueness and Credibility

Ireland saw 21,637 new companies started in 2022 – and that is already considered a six-year low. With so much competition out there equally vying for attention, you need to establish your credibility and uniqueness. This not only keeps you top of mind for new consumers but also improves your SEO. 

Unique content and keywords allow you to rank higher on search engine results as there is less competition. It also helps with backlinking, which is another factor that improves your credibility. Search engines look for these factors when working their algorithm, so it’s worth leaning on those benefits when you use a business name generator to brainstorm. 

4. Building Visibility Across Platforms

SEO is not just about having a website and leaving it at that. You have a better chance of improving visibility (and being remembered) if you also have a presence on various social networking sites. Having a page on popular sites like Facebook, Twitter, Instagram, and even TikTok can significantly improve your on-page optimisation. 

It also helps that having socials makes your brand feel more approachable and trustworthy to potential consumers. With a business name generator, you will automatically be able to check if there are any available social media handles that match the generated suggestions. This way, you can have a unified name across platforms for better search rankings and brand retention. 

Conclusion

When you use the tool to your advantage, you’ll be able to launch your business with a good foundation for SEO right off the bat. Instead of building from scratch, you’ll essentially be able to give yourself a solid framework that leans into the ideals baked into search engines. 

Version 1 awarded exclusive Global Microsoft Partner of the Year Award for delivery of National Highways app driving safety on England’s roads

IT service provider Version 1 has been awarded a prestigious accolade by Microsoft for its work with the UK’s National Highways to improve safety across the road network across England.

Dublin-founded Version 1 was named the global winner in the Modernising Applications 2023 Microsoft Partner of the Year Awards, beating off stiff competition from an international field.

The Microsoft Partner of the Year Awards recognise Microsoft partners which have developed and delivered outstanding Microsoft-based applications, services, and devices during the past year. Awards were classified in various categories, with those honoured chosen from a set of more than 4,200 submitted nominations across 100 countries worldwide.

Version 1 was recognised for providing outstanding solutions and services in Modernising Applications for its innovative transformation of a critical application for National Highways’ Incident Liaison Officers (NILOs). The NILO team are responsible for coordinating information on major incidents – multi-vehicle collisions, severe weather, and freight spillages – over 4,500 miles of England’s strategic road network and are vital to the 254 billion passenger and freight vehicle miles travelled across England every year.

The solution has meant the NILO team has increased the speed at which major traffic incidents are reported by 150%, incident closure efficiency by 82% and incident creation by 50%. It replaces a legacy system and is a key enabler of National Highways £27.4 billion Digital Roads Strategy aimed at revolutionizing how the strategic road network is designed, built, operated and used.

The app significantly improves user productivity and incident handling through easier, faster logging, reporting, and information sharing. This has facilitated smoother coordination of emergency services, dissemination of media updates for the public, and enhanced incident management and road network operation.

Crucially, for road users, this means a safer, easier journey and improved journey times, bolstering England’s reputation for having the safest roads globally. It also helps National Highways deliver on its commitment to reduce the number of people killed or seriously injured on its roads by 50% by 2025.

The project was delivered using Version 1’s collection of quick-start delivery accelerators, known as Foundations, which uses prebuilt solutions which incorporate industry best practices and utilise best-of-breed open source and cloud-native technologies. Foundations enables a reduced time to market, reduced delivery risk, increased alignment to standards and improved security.

Tom O’Connor, Chief Executive Officer of Version 1, said: “We are delighted to have been named as the global winner in the Modernising Applications 2023 Microsoft Partner of the Year Award. The award cements our reputation as a trusted partner of choice to major organisations in the transformation of critical digital infrastructure and we are pleased to have been recognised by Microsoft.

“The National Highways project is a great example of the transformational projects that Version 1 can deliver which significantly improves efficiency and efficacy for our clients. We are particularly proud to have helped National Highways to make England’s roads safer and thank them for partnering with us.”

Nicole Dezen, Corporate Vice President of Global Partner Solutions at Microsoft, said: “Congratulations to the winners and finalists of the 2023 Microsoft Partner of the Year Awards! The innovative new solutions and services that positively impact customers and enable digital transformation from this year’s winners demonstrate the best of what’s possible with the Microsoft Cloud.”

Microsoft Partner of the Year Awards are announced annually prior to the company’s global partner conference, Microsoft Inspire, which will take place on July 18-19 this year.

Boosting Sales and Customer Engagement with the Power of 3D Product Configurators

In the competitive landscape of modern business, capturing the attention and interest of customers is crucial for driving sales and fostering brand loyalty. With the rapid advancement of technology, businesses are leveraging innovative solutions to enhance customer engagement and provide unique shopping experiences. One such powerful tool that is transforming the way businesses operate is the 3D product configurator. In this article, we will explore the benefits and applications of 3D product configurators in boosting sales and customer engagement, and how this cutting-edge technology is reshaping the business landscape.

Creating Interactive Product Experiences

Traditional product images and descriptions can only convey so much to potential customers. However, 3D product configurators take product visualization to a whole new level. By allowing customers to interact with virtual representations of products in real-time, configurators provide an immersive and engaging experience. Customers can rotate, zoom in, and explore every aspect of the product, gaining a comprehensive understanding of its design, features, and customization options.

 

The interactive nature of 3D product configurators empowers customers to personalize products according to their preferences, selecting colors, materials, sizes, and additional features. This level of customization creates a sense of ownership and personal connection, ultimately leading to increased customer satisfaction and higher conversion rates.

Streamlining the Customization Process

Customization has become a significant trend in consumer preferences. However, implementing customization options in a streamlined and efficient manner can be challenging for businesses. This is where 3D product configurators shine. By providing a user-friendly interface, configurators enable customers to easily customize products and see the changes reflected in real-time.

The configurator seamlessly generates accurate manufacturing specifications, eliminating the need for manual coordination between customers and manufacturers. This not only reduces the margin for errors but also optimizes the production process, allowing businesses to efficiently handle custom orders. The streamlined customization process not only improves customer satisfaction but also boosts operational efficiency and reduces costs.

Showcasing Product Variations and Upselling Opportunities

Product variations and upselling opportunities play a vital role in driving sales and increasing average order value. 3D product configurators excel in showcasing different product options and upgrades. By presenting customers with a wide range of choices and configurations, businesses can tap into upselling opportunities and encourage customers to explore premium features or accessories.

The configurator serves as a visual sales tool, allowing customers to see the impact of each variation on the final product. This visual representation enhances the perceived value of the product and helps customers make more informed purchasing decisions. By leveraging the power of 3D product configurators, businesses can effectively showcase their product range and maximize sales potential.

Enhancing the Online Retail Experience

One of the challenges in online retail is replicating the tactile experience of in-store shopping. However, 3D product configurators bridge this gap by providing a rich and interactive online shopping experience. Customers can virtually try different combinations, visualize the product from various angles, and see how it fits into their desired context.

Moreover, the configurator allows customers to share their customized designs on social media platforms, generating user-generated content and word-of-mouth marketing. This social aspect adds another layer of customer engagement and expands the reach of the brand.

Data-Driven Insights and Continuous Improvement

The integration of 3D product configurators brings valuable data-driven insights to businesses. By analyzing customer interactions and customization choices, businesses can gain a deeper understanding of customer preferences, market trends, and popular product variations. This data-driven approach empowers businesses to make informed decisions in product development, marketing strategies, and inventory management.

Additionally, the configurator serves as a feedback mechanism, providing businesses with valuable insights into customer preferences and potential areas for improvement. By continuously analyzing customer behavior and feedback, businesses can refine their product offerings, tailor their marketing campaigns, and deliver an exceptional customer experience.

Conclusion

The implementation of 3D product configurators has revolutionized the way businesses engage with customers, boost sales, and enhance the overall shopping experience. Through interactive product experiences, streamlined customization processes, showcasing product variations, enhancing online retail experiences, and leveraging data-driven insights, businesses can gain a competitive edge and meet the evolving demands of modern consumers.

By embracing the power of 3D product configurators, businesses can drive sales, foster customer engagement, and establish themselves as industry leaders. As technology continues to advance, we can expect further innovations and refinements in the realm of product configuration, providing even more exciting opportunities for businesses to thrive.

Nokia announces the G42 5G repairable phone

HMD Global, the home of Nokia phones, today announces a brand-new repairable phone, the Nokia G42 5G in So Purple.

The Nokia G42 5G is built with QuickFix repairability so you can replace cracked screens, bent charging ports and old batteries, all by yourself¹. In collaboration with iFixit, the Nokia G42 5G can be repaired with handy step-by-step repair guides and affordable replacement parts.

Coming hot on the heels of the 2023 Colour of the Year – Digital Lavender, predicted by global trend forecasting experts WSGN, the Nokia G42 5G arrives in So Purple and is our first repairable smartphone with 5G connectivity² so you can snap, share, shop, stream in style, all at your own pace. Plus, it’s made with 65% recycled back cover and boxed in FSC®-certified mixed packaging.

It’s safe to say Purple is having a moment this year. Not only does the Nokia G42 5G look great, it’s also a continuation of our repairability journey which is now a fundamental part of the way we design smartphones.
Lars Silberbauer,  CMO of HMD Global, the home of Nokia phones
I’m thrilled to see how our partnership with HMD Global is turning the tide in favor of self-repairs. This is not just about providing parts; it’s about seeding the DIY ethos among consumers and signaling that the era of self-service repairs is truly upon us. Kyle Wiens, CEO, iFixit
So fast

Get answers. Share photos. Browse, shop, work and play – whatever being online means for you, 5G connectivity powered by the Snapdragon® 480 Plus 5G Mobile Platform, gets you where you want to go, fast. Plus, with plenty of memory, loads of storage space and smart background optimisation, you can jump from one app to the other with no problems.

So clear

The 50MP camera works with some of our smartest imaging AI to capture clear shots, even in tougher conditions. Portrait Mode brings your focus point into the limelight while Night Mode helps with quality shots after dark which can all be viewed on the 6.56” HD+ display. And with OZO 3D audio capture, your videos sound as good as they look.

So much battery

With a whopping 3-day battery life³, your Nokia G42 5G battery will keep 80% of its original capacity after 800 full charging cycles – that’s about four years of charges.

So durable and secure

Like all our Nokia phones, the Nokia G42 5G is built to last and has been rigorously tested for durability against everyday knocks. It also stays up to date, with 3 years of monthly security updates and 2 years of OS upgrades⁵.

With Android™ 13, you have more control over what information apps can and can’t access including specific photos, videos and clipboard history. With up to 3 years of monthly security updates⁵, you won’t be worrying about ‘outdated protection’ any time soon.

Google finds that only 20% of Irish SMEs are aware of the necessary cyber security measures to protect their data and digital assets

Research conducted by iReach Insights on behalf of Google has found that the majority of SMEs (77%) agree that having a secure online presence is a priority for their business, with 42% strongly agreeing that it is a priority. However, only 20% are very aware of the specific measures or tools required to protect their data/ digital assets while 64% know a little but not much.

When it comes to protecting their website and digital assets, the research shows that just over a half of SMEs regularly back-up data (54%), ensure software is updated (53%), and use two step authentication for accessing common owned devices (53%).

Despite the fact that a strong majority of Irish SMEs readily recognise the benefits of having a secure online presence, less than half of SMEs require employees to periodically change passwords (44%) or take regular or annual security awareness training (38%). Even less (28%) have an incident response plan in case of a cyberattack.

When it comes to how cyber security is managed,  38% of SMEs have their cybersecurity managed in-house, 25% have it outsourced, while 37% have a mix of both. Interestingly, the 38% of SMEs that have their cybersecurity managed in-house express the highest levels of satisfaction at 70%. The 37% of SMEs that have a mix of both In-House and Outsourcing, show the lowest satisfaction levels at 53%.

The findings were published as Google added a new module, ‘Improve your online business security’, to the You’re the Business initiative, a digital training scheme to help upskill Irish SMEs. Launched in July 2022 by Google, Enterprise Ireland and the Local Enterprise Offices, You’re the Business aims to accelerate Irish SME growth through digitalisation in the form of tailored, free of charge online training as well as an SME reward programme.

Marie Davis, Head of SME Retail, UK and Ireland, Google said: “Google is very proud of the You’re the Business initiative and how it has helped Irish businesses initiate, grow, and expand their digital capabilities over the last twelve months. We are introducing a new cyber security module as our research informs us that while Irish SMEs understand the importance of cyber security, they are not always aware of the measures required to protect their data and digital assets. Designed by Google experts, this online training program will better protect SMEs from the growing threat of cyberattack”.

John Magee, Chair of the network of Local Enterprise Offices, said; “Cybersecurity has been identified as a key area of both threat and growth in the coming years. It is vital that small businesses understand that, particularly those that have a significant online presence. As sustainability has become a pillar for many small businesses, so should cybersecurity and it is fantastic that we can now offer that expertise to every small business across the country through our partnership with Google and the You’re the Business initiative. This is another area where we are expanding our approach to ensure small businesses are getting the support they need from their Local Enterprise Office.

Carol Gibbons, Head of Regions and Local Enterprise, Enterprise Ireland, said; “The You’re the Business Campaign in partnership with Google and the Local Enterprise Offices has helped us to significantly increase our offerings to small business in the areas of digitization.  In recent years trading online has become crucial for many businesses and it has also opened doors to new markets internationally.  This brings opportunity but also significant exposure for businesses to threats such as cyber-crime. This new element of the initiative is the perfect first step for businesses to enhance their cybersecurity protocols.”

With the addition of the ‘Improve your online business security’ module today, SMEs can now access [ four modules that can help SME decision makers understand and grow their digital capabilities. All training is accessed through the You’re The Business website.

All training modules including the cyber training are available on-demand online. For further information please visit: g.co/yourethebusiness

Tech Review – Edifier WH820NB Plus headphones

The Edifier WH820NB plus are an affordable pair of headphones with a bit of punch thrown in when it comes to the audio experience, over the years we have being checking out the tech from the company they have been consistent when it comes to audio at all price points and in short there is no cheap take on it when it comes down to how your music is delivered to you via their products

The headset itself this time around comes in several colours which is a good start and might look and feel a bit cheap but still it is robust and it is a headset that can be worn for hours on end with no clamping effect and sweaty cups, I have tested these on my travels to Milan recently and with the humidity over there they did not cause any issues for me and the fact they are so light makes them super comfortable over hours of listening to music or even gaming if you wish as these have a gaming mode included.

The buttons on the headphones are on the small side but work well and all is kept to one side which makes navigation simple and after a few minutes use you will have no issues using them and they are tactile and work really well dishing out the commands you want with no mistakes so in that department all is good. On the buttons you can control your listening mode volume levels track selection and so on.

With the audio aspect again the company has delivered here with an excellent pair of cans with 40mm drivers and a great audio experince in gaming music and more so for those who want to take a punt you will not be sorry, during my usual test run they surpassed all expectations with nice volume decent ANC was noted, no distortion on maxed out volume and overall the highs lows and mids and no matter what genre was listened to they done a superior job and I would not expect anything less from the company anyway at this stage. Calls also done really well for me on my testing and from the few calls I tool people could here me clearly and same on my end and you have built in DNN which aides the quality.

Battery life is also excellent here on the headphones and at the higher end of the tier for longevity

The app as seen below is again available for the headphones and works really well and is simple to use you can also avail of their widget too if you wish, check out the video review for more where we take a look at the app and discuss the features and more and you get to see what value you get for your money here.

Features of the WH820NB Plus

  • Hi-Res Audio standard for a rich listening experience
  • Active noise cancellation technology isolates unwanted noise
  • Ambient sound mode allows you to hear environmental sounds such as traffic or flight announcements
  • Built-in microphone with DNN (deep neural network) noise cancellation for clear phone calls
  • Large driver with titanium diaphragm delivers crystal-clear sound
  • Low latency for game mode gives players an immersive gaming experience
  • Up to 49 hours continuous playback
  • Lightweight headset assures comfortable fit

BUY 

Video Review