Search engine optimization (SEO) is inarguably one of the most important factors for success online. Businesses cannot overlook its impact on growing an audience, maintaining relevance, and most importantly, getting conversions. Even businesses that primarily work with clients directly or conduct work offline need to have some form of online presence to establish themselves.
Consider how often people go, “Let me Google that first.” 76% of consumers will look for a company online before visiting in-person. With how competitive SEO has become, it’s key for businesses to use as many effective tools as they can to edge out the competition.
New businesses, in particular, can benefit greatly from using tools that are already accessible in the market. The likes of Namechk’s business name generator help optimise SEO in quite a few ways.
1. Hitting Your Keywords
Keywords are the most basic lifeblood of SEO. If you want to capture a specific audience, you need to capture the right keywords to build visibility. The goal is for your business to be the one that pops up on search results whenever a user looks up any word related to what you offer.
A business name generator is able to take your input and generate results that already incorporate relevant keywords. This is a good way to get your name out there and immediately tie it into any services, products, and industry-specific terms you want to pin down. It also gives you a greater chance of being among the top website suggestions on search engines as long as you have the content to back it up.
2. Creating Domain Relevance
According to ActionPoint’s annual Digital Transformation Index Report, a startling 85% of organisations are not digitally optimised. If you’re a new business, this is arguably good news as you can get ahead of the curve and make sure you cover all your bases in terms of digital footprint.
One of the most important things you need to have is a domain. This is the way your website is found and it makes search engines more likely to boost you up. Trying to achieve proper SEO without a good domain is a lost cause so you should prioritise it when launching your business. A good name generator tool will already offer up available domains along with its suggested names, so you can quickly act on results and establish your online presence.
3. Establishing Uniqueness and Credibility
Ireland saw 21,637 new companies started in 2022 – and that is already considered a six-year low. With so much competition out there equally vying for attention, you need to establish your credibility and uniqueness. This not only keeps you top of mind for new consumers but also improves your SEO.
Unique content and keywords allow you to rank higher on search engine results as there is less competition. It also helps with backlinking, which is another factor that improves your credibility. Search engines look for these factors when working their algorithm, so it’s worth leaning on those benefits when you use a business name generator to brainstorm.
4. Building Visibility Across Platforms
SEO is not just about having a website and leaving it at that. You have a better chance of improving visibility (and being remembered) if you also have a presence on various social networking sites. Having a page on popular sites like Facebook, Twitter, Instagram, and even TikTok can significantly improve your on-page optimisation.
It also helps that having socials makes your brand feel more approachable and trustworthy to potential consumers. With a business name generator, you will automatically be able to check if there are any available social media handles that match the generated suggestions. This way, you can have a unified name across platforms for better search rankings and brand retention.
When you use the tool to your advantage, you’ll be able to launch your business with a good foundation for SEO right off the bat. Instead of building from scratch, you’ll essentially be able to give yourself a solid framework that leans into the ideals baked into search engines.