Category: #AI

New Google built AI-powered singing challenge – FreddieMeter – rates how closely fans can mimic Freddie Mercury’s voice #FreddieChallenge

Fancy a challenge to see how good you can sing? Well this is something you can try out yourself or at home with your friends or family over the next few days and all you need is your smartphone or laptop to give it a go.

New Google built AI-powered singing challenge – FreddieMeter – rates how closely fans can mimic Freddie Mercury’s voice

Take on the #FreddieChallenge now in support of the Mercury Phoenix Trust

freddiemeter.withyoutube.com

“Bohemian Rhapsody” is considered one of the greatest rock songs of all time, so it’s no wonder the music video recently hit 1 billion views on YouTube. For decades, fans have belted out the song’s iconic lyrics alongside Freddie Mercury’s one-of-a-kind vocals, but how many can really sing it just like Freddie? YouTube, Google Creative Lab, and Google Research, working in partnership with Queen, Universal Music Group and Hollywood Records, have built a new AI experiment called FreddieMeter to find out!

Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach to raise awareness and funds for the fight against HIV/AIDS, and in honor of the 44th anniversary of the band’s first-ever live performance of “Bohemian Rhapsody,” at the Empire Theater, Liverpool, U.K in November 1975; FreddieMeter was created to let fans around the world determine how closely their singing matches the voice of Queen’s legendary frontman, Freddie Mercury.

 

FreddieMeter shows users how closely their voice matches Freddie Mercury’s legendary range by analyzing the singer’s pitch, timbre, and melody to assign them a score of 0 to 100. Queen fans, killer impressionists, and anyone who enjoys a little karaoke and are ready to step up to the challenge can get started by doing the following:

 

  1. SING: Pick one of four QUEEN songs on the microsite (Bohemian Rhapsody, Don’t Stop Me Now, Somebody to Love or We Are the Champions) and sing your heart out!
  1. SHARE: Get your score and share! Download the custom scorecard asset directly to your device, then share it on YouTube Stories, Instagram, Twitter, and Facebook.
  1. CHALLENGE: Using the hashtag #FreddieChallenge on social channels, challenge three friends to see how they measure up.
  2. DONATE: Encourage a charitable donation to Mercury Phoenix Trust in your post → http://www.mercuryphoenixtrust.com/donate

 

Google Creative Lab and Google Research created FreddieMeter using new on-device machine learning models, and it’s been trained on Freddie’s isolated vocals as well as samples of people trying to sing like Freddie. FreddieMeter is trained on and optimized for individual singers and works on desktop, Android and iPhone devices and the audio doesn’t get uploaded to any servers to be analyzed, so all vocals stay totally private unless shared by the user.

FreddieMeter continues YouTube’s celebration of Queen’s music and “Bohemian Rhapsody’s” 1 billion views milestone, which coincided with the release of a newly remastered HD version of the video. The achievement made history with the anthem being the first pre-1990s video to reach one billion views on the platform.

In partnership with Universal Music Group and Hollywood Records, YouTube also recently launched ‘You Are The Champions,’ a unique campaign that gave fans an exclusive chance to become a part of Queen history with a starring role in brand-new, user-generated videos for three of the band’s most celebrated tracks – “A Kind of Magic,” “Don’t Stop Me Now” and the iconic “Bohemian Rhapsody.” The results were pulled from more than 10,000 submissions from more than 120 countries around the world, showing the depth and love for Queen and Freddie amongst their loyal global fanbase.

To take on the #FreddieChallenge now or find out more about FreddieMeter, visit freddiemeter.withyoutube.com

Five Major Revolutions Will Transform Healthcare Over the Next 20 Years. #AllianzCare #Health #Healthcare

The world of healthcare is changing. By 2040, specialist surgeons will use remote robots to operate on patients in different continents; babies will have their DNA sequenced before they are even born; and patients will be able to generate new blood inside their own bodies without the need for a blood donor. 

These are just some of the findings of a new report commissioned by international healthcare specialists, Allianz Care, to help them prepare for the longer-term needs of their customers. The report looks at how medical science and healthcare delivery will be transformed globally in the next 20 years. Allianz Care is the international health brand of Allianz Partners and a leading provider of international health insurance.

 

The Future Health, Care & Wellbeing Report

Authored by internationally renowned futurologist, Ray Hammond, it presents likely future developments and trends in healthcare between now and 2040. Commenting on what healthcare will look like in 2040, Ray Hammond said: 

“Healthcare is one of the few arenas in which every one of us has a stake. The next 20 years will witness profound change in healthcare, all the more notable given that medical science and healthcare delivery tend to be conservative, slow-moving sectors that are highly resistant to change. The annual global market is currently estimated to be worth around $8.1 trillion, with annual global spending on healthcare forecast to rise to $18.28 trillion by 2040. With that in mind, we have a collective responsibility to ourselves and to the next generation to determine what that change will look like and the impact it will have on all of us.”

The report identifies five key trends which, collectively, will revolutionize the healthcare landscape. These include: personalized medicine; stem-cell medicine; nano-scale medicine; gene therapy and editing; and digital health.

 

The key healthcare predictions for 2040 are:

  1. Health information from traditional annual physical check-ups and other tests previously only available in a surgery or lab will be replaced by data from sensors on/around our ‘smart’ bodies (including in our clothing and, eventually, skin and blood). This will be immediately accessible to us, in real time.
  2. A new field of ‘predictive medical data mining’ will provide early warnings of physiological trouble ahead or indications of disease as it develops. Physicians will have 24/7 real-time reports of their patients’ wellbeing and will be alerted to any change in patients’ data that requires urgent attention
  3. Stem-cell medicine will be a powerful tool in mainstream medicine. For example, replacement human organs for transplant will be grown on demand from stem cells in the lab, with minimal risk of rejection
  4. Nano-medicine (in its infancy in 2019) may eventually outperform all other branches of medical science, as scientists create ‘designer drugs’ that are far more powerful than today’s drugs. The use of UV-Vis Spectrophotometers will also play an important role in the manufacturing process of nano-medicine in the upcoming years.”
    Anchor text: UV-Vis Spectrophotometers
  5. Artificial Intelligence (AI) ‘chatbots’ equipped with deep learning algorithms could relieve emergency room personnel of tending to large numbers of walk-in patients with non-emergencies (e.g. sore throats, UTIs)

Ultimately, this report will help insurers anticipate the benefits and potential challenges of the evolving healthcare environment, from a customer perspective. It not only provides insight, but it will also help spark ideas and debate to proactively plan for the future.

 

The future of health insurance

The report makes clear that in the future, insurance business models will need to change. Currently, one of the primary purposes of insurance is that an individual is covered for the unexpected. But in the future, health issues will be identified, and often addressed at birth. Health will no longer be an unknown quantity. Insurance premiums, which used to pay for health events that ‘might happen’, may evolve into a fund which is there to pay for treatment following unexpected accidents, and to access the latest technology to treat conditions which can’t be dealt with at birth. Health plans will most likely be completely tailored to each person. Plus, as the number of deaths due to unexpected or incurable illnesses decreases, populations grow and people live longer, the sheer number of people in the world will bring its own challenges in terms of making sure that everyone can get prompt access to care. This is where digital tools, robotics and artificial intelligence can really help. 

There will also be a significant shift with regards to where health information sits. Currently it’s primarily with doctors and hospitals. In the future, people will have much greater access to their own health data via in-body/device technology. However, future customers will need support interpreting that information and navigating the international healthcare system. They’ll also want data to back up decisions about which consultants they see and where to locate them. The role of the insurer will be to use their expertise and global network to make that process as easy as possible, while giving them access to the right care at the best rates.

For additional information about Allianz Care and how they are shaping the future of international healthcare, read the full ‘Future Health, Care & Wellbeing’ report, which was launched in July as part of ‘The World in 2040‘ futurology series.

Sign PDF and Use AI with the New Able2Extract Professional 14. #PDF #AI #Digital

Some time ago, we showed you how to convert PDF to Word using Able2Extract Professional 12, a PDF solution renowned for its conversion capabilities. And now, the latest iteration of the software, Able2Extract Professional 14, is out. It brings novel and compelling features such as PDF signatures and PDF to Excel conversion templates that utilize Artificial Intelligence.   

Let’s take a closer look and inspect what these new implementations bring to the table.

Electronic and Digital Signatures

To start off, Able2Extract Professional can now sign PDF files with electronic and digital signatures.

An electronic signature is basically an image that you insert into a page. You can add it to a PDF by typing it in, drawing it or by inserting a signature image.

Adding an electronic signature using Able2Extract Professional 14 can be done in a couple of clicks. First, you need to open the signatures panel located just below the annotations. Then click on the Choose signature option. There you can apply existing signatures, if any, or create new ones using the appropriate options. Finally, click on the Sign button and insert your signature to the PDF page.

Digital or cryptographic signatures, unlike electronic ones, leave a digital footprint. Essentially, these signatures are coded, and they carry information about the signer that can be inspected by the viewer of the signed PDF document.

For instance, if you receive a PDF contract that was signed with a valid digital signature, you can verify the authenticity of the signature and detect if any changes were made to the document after it was signed.

To add a digital signature with Able2Extract Professional 14, you have to check the Digitally Sign the Document option in the Signature window and specify the digital certificate. From there, click on the Sign button and insert the signature to PDF.

AI-powered PDF to Excel Conversion

As we already explained in our previous article, Able2Extract Professional is the go-to tool for PDF to Excel conversion because it enables users to customize the conversion output to their specific needs.

Now, with the newly added Smart and Master conversion templates it got even better. The latest version is equipped with a Machine Learning engine that can significantly speed up individual and batch PDF to Excel conversion.

These functionalities can prove to be very useful if you work with a lot of PDF documents that don’t have consistent table data. For instance, two monthly reports can have tables with the same structures, but the tables might not be of the same size or even on the same page.

You can input 5-10 samples of the relevant table structures you need and train a Smart template to locate and extract relevant data from PDF tables no matter where the table sits in the document.

The same training process applies to Master (Batch conversion) templates, as well. You can create specific document categories and corresponding conversion templates and let Able2Extract Professional do the rest. It will identify each PDF file in the queue and automatically apply the matching conversion template.

To sum it up, with these new functionalities, Able2Extract Professional 14 looks like a worthy successor to the previous version. If you want to try out the new features, you can download a trial version and test it out for 7 days.

Global analytics and AI leader marks 20th anniversary in Ireland. #SAS #AI #Analytics

SAS, the global leader in analytics, celebrate 20 years of continuous operation in the Republic of Ireland. Of course, Ireland has cemented itself as a capital of analytics and artificial intelligence (AI) innovation which is why in 2016, SAS expanded its operations with a new office at Le Touche House in the heart of Dublin’s International Financial Services Centre. On top of this, SAS is set to complete a three-year, €40 million investment in Ireland which has seen the company’s Irish workforce increase six-fold since 2015.

In recent years, Ireland has cemented itself as a capital of analytics and artificial intelligence (AI) innovation. It has become home to many promising start-ups and houses the European headquarters of some of the world’s largest technology companies. SAS has been applying analytics to the toughest business problems for large and small organisations across Ireland for decades, and has been a prominent thought leader in AI for over 40 years.

SAS boasts a strong and growing presence in the region, with its Irish office network serving as a European hub. SAS Ireland supports sales of data analytics software into markets across Europe, the Middle East and Africa. It also acts as a multi-channel service centre for customer enquiries and support. The company employs multi-lingual business development and sales specialists, customer engagement specialists, data scientists and software engineers, all of whom help customers add value with SAS analytics built on a powerful analytics platform.

Earlier this year, SAS Ireland was voted #19 on the Great Place to Work® Institute’s “Best Workplaces Ireland 2018” list of companies with under 100 employees. This was the fourth year in a row SAS had been ranked as a top workplace. The company scored highly for the quality of relationships between managers and employees, with staff citing high levels of trust, credibility, respect, fairness, pride and camaraderie.

SAS is set to complete a three-year, €40 million investment in Ireland which has seen the company’s Irish workforce increase six-fold since 2015.

“Ireland has a very strong pedigree in analytics and AI” said Charles Senabulya, Vice President & Country Manager, SAS UK & Ireland. “Over the last decade, Dublin has established itself as a major European centre of excellence for technology and data science. SAS has been at the forefront of that innovation, and we’re determined to continue driving change and pushing the frontiers of analytics. Congratulations to everyone who has built up SAS Ireland over the last 20 years, and to those who continue to make it one of the country’s best places to work.”

SOUL Electronics Launches World’s First AI Wireless Earphones with GAIT Analysis. #AI #Earphones

SOUL Electronics, a global leader in consumer audio designed for the active and fitness-orientated lifestyle, today announces its newest earphones powered by BEFLEX BiomechEngine®, the RUN FREE PRO BIO. Designed to serve as your own personal running coach, the RUN FREE PRO BIO are the world’s first AI earphones with Gait Analysis, offering real-time voice coaching to guide the user through their running program. By measuring various GAIT Analysis parameters such as cadence, symmetry, step length and width, balance, and even head tilt angle, the sweat-proof earbuds minimize the risk of injury and improve running efficiency to maximize results.

 

Using the SOUL Fit companion app, the RUN FREE PRO BIO earphones will collect GAIT Analysis data, monitoring running form and providing real-time coaching and intensive data for users to review after every run. The RUN FREE PRO BIO earphones boast up to 11 hours of playback with one charge and SOUL’s signature audio with Bluetooth for seamless connectivity in any environment. Available in Power Grey and Passion Red with multiple ear tip sizes, the RUN FREE PRO BIO is suitable for any user in any running environment and features a reflective cable with still and flashing LED lights for added safety during night runs.

  “The RUN FREE PRO BIO not only provides our customers with superior sound quality, but with a myriad of special features that allows them to improve their running performance” says Angus Tsang, Vice President of Engineering, SOUL Electronics.

“We wanted to release the world’s first AI earphones with GAIT Analysis that makes running more effective for any user, taking into consideration the time of day they choose to run, whether it is outdoors or at a gym and providing them with the best technology possible.” 

The RUN FREE PRO BIO will start at the end of September, 2018 at www.soulelectronics.com for 129.90£.

Magik Book startup creates smart paper catalogue that connects to digital devices. #AI #Digital

Magik Book uses patented tech to bridge physical and digital in a unique type of augmented reality

Magik Book, the first ever physical catalogue book that links to digital devices, has been launched by the Portugal-based startup of the same name. As Magik Book’s pages are turned, the smartphone or tablet responds with synchronized videos, animations, music, images, interactive models and more.
Aiming to replace standard paper catalogues, Magik Book is designed as a marketing tool for luxury products for use in showrooms, stores, at events, or to send to customers. The product is well-suited to car manufacturers, jewelers, hotel chains, and other high-end brands.
Magik Book is bound by a case which folds out into a stand, angling the device in the direction of the user and with the book itself laid flat. A custom-built app shows content tailored to each page of the book, offering an augmented reality experience with the physical object in the hands of the customer.

“Even in the digital age, people have strong relationships with real-life objects – not least books. That was the concept that drove the creation of Magik Book,” said Hugo Ribeiro, CEO and founder of Magik Book.
“Magik Book combines physical and digital, traditional and contemporary, setting itself apart as a marketing solution and offering brands a real opportunity to stand out in a crowded market. Integrating both elements makes for a more personal and memorable customer experience.”
Magik Book uses the company’s patented advanced magnetic field technology, which takes advantage of the compass and other sensors within digital devices. The tech requires no batteries or pairing, and is compatible across iOS and Android devices.
Apps are tailor-made to each client and can include media such as panoramic photos, interactive videos, or digital product modelling but can also facilitate sales, for example through a click-to-buy option or an email update registration.
Magik Book blurs the line between traditional marketing methods and more modern marketing technology, also known as martech. The latter is worth an estimated $34bn.
The company also today announces the launch of an online platform – the Magik Book Creator – on which small to medium-sized businesses can design their own catalogue and upload digital content to synchronize to each page. The tool will enable brands to custom-build their own Magik Book experience and will allow for smaller orders.

 

How is AI transforming the Insurance Industry? by @SofieQuidenus #AI #MachineIntelligence

Taking inspiration from groundbreaking technologies like IoT and Big Data, Artificial Intelligence is profoundly shifting the insurance industry, and investments are at a peak for insurtech companies around the globe. In a recent report by Willis Towers Watson, since 2016, 36 percent more investment, or the equivalent of 2.3 Billion Dollars has been invested across 450 start-ups during the course of last year alone.

AI solutions in the insurance sector are becoming increasingly popular – and as a start-up or developer, it’s one of the most dynamic and promising business-areas to be active in right now.Insurers are dealing with snowballing amounts of highly variable documents, including forms, emails and invoices, claims and policy comparisons that are all processed manually.

Sofie Quidenus-Wahlforss, CEO and founder of omni:us

With predictions for 2018 showing that insurance data will grow by 94%, 84% of which will be in unstructured documentation, new technology from insurtech startups is digitally transforming the process of the management and administration of large amounts of documentation. For example, technology brought to market by omni:us allows insurers to extract, review and analyse data from arbitrary documents featuring structured and unstructured data to a much higher and accurate level.

For insurers, there continues to be a prerequisite for people power for analysis and decision making. A number of insurers are seeing massive benefits from working with AI to reduce the time and cost spent on administrative tasks considerably and diminishing the countable risk of human error. Our solutions can read vast variations in document formats (emails, incident reports, invoices, etc.) even down to low quality scanned documents, faxes, and handwritten forms.

Game-changing AI technology in the market is ‘trained’ using millions of pages and constantly increases its intelligence through an ongoing feedback loop, making it a fully scalable solution. Like the solutions we offer at omni:us, digitizing and automating these tasks frees up resources in the workforce, improving allocation of staff resources through automation, giving companies the chance to create new added value role in areas not previously considered and ultimately save money.

As the competition in AI innovation continues to grow fiercer, it all about boils down to the technology. We’re seeing a steady stream of successful AI companies beginning to make their mark in the European market. For us at omni:us, we’re continuing to have a number of open conversations with insurers about how AI solutions can alter processes, portfolios and workforces. We’ve also closed promising deals with several key players in the insurance and banking sectors over the last year, and finance is another industry that is ripe for change and disruption with this technology.

Consumer needs have also dramatically changed in recent times. To better connect with their customers and discover the products and services that are required, financial services firms are having to design and develop fresh new strategies. In times to come, there’s no doubt that AI will empower more workforces, providing banks with a next-level insight into consumer trends and allow them to react and deliver appropriately with precise intelligence.

So, what should we expect when considering the future of AI? Inherently, there’s a continuing trend of investment in services from a number of global players. Countries like China are investing in a governmental capacity and we’re also seeing overwhelming demand from corporates, like Google and Facebook.

Europe on the whole, including Germany, is financially a little behind the overall global development, however the market is a hot bed of development and it won’t be long before we see European and German initiatives beginning to shift focus more. Looking at the wider picture across Europe, funding, people, infrastructure and ecosystems are key factors that all play a vital role too. The region is a breeding ground for some incredible talent, and it’s vital to highlight these critical resources in numerous leading research and educational institutions for future generations.

We’re entering an age where insurance and innovation go hand in hand, one size certainly will not fit all with AI, and that will be the case for the foreseeable. Although, there is of course a question mark above the thought that jobs and humans could be succeeded by machines, and the digital revolution might not create enough new vacancies to compensate for the diminished ones.

Transformation provides opportunity, including the creation of undiscovered roles in various sectors and redeploying people to higher value work. New innovations also expose the potential to improve people’s quality of work/life balance, reducing the number of hours spent at our desks and making working hours much more flexible. Concepts like working remotely or working on a freelance basis are constantly increasing, and by many of us also preferred. Retail, marketing and education are also sectors that are ripe for change with new AI technology, some of which is being developed faster than it can be implemented.

To explore the potential of this ground-breaking technology, omni:us and some of the most brilliant minds in tech are hosting the annual Machine Intelligence Summit on the 21 June 2018 in Berlin. The agenda includes speakers from companies like Google, Microsoft and Dropbox, as well as leading thinkers and academics.

Secure your spot today and register here

Minister Richard Bruton joins Microsoft to celebrate ‘Lift-Off’ at DreamSpace #AI #VR #AR

Microsoft today hosted 60 students from St. Laurence’s Boys National School, Stillorgan and TY students from Coláiste Bhaile Chláir, Claregalway at its new innovation and education hub, DreamSpace, at its campus in Leopardstown, One Microsoft Place.

These students are the first to have the opportunity to participate in a fully immersive technology experience which has been developed by Microsoft in Ireland to inspire, encourage and challenge students at primary and secondary level to further develop their digital skills.

Microsoft has invested €5m to develop DreamSpace and is committed to bringing 100,000 primary and Transition Year students and their teachers to One Microsoft Place over the next four years to participate in the DreamSpace experience. Students and teachers who visit will leave equipped with critical collaborative, problem-solving and learning skills that will help them to participate fully in today’s and tomorrow’s digital world. By Engaging students in a series of creative and innovative tasks, Microsoft is hoping to shift their perception about the role technology will play in their future.

The experiences undertaken by students visiting DreamSpace will be highly interactive and will evolve as new technology and tools come on stream. Students will undertake experiences in emerging technologies such as AI, AR, VR and demonstrate how through these technologies robotics can be brought to life – encouraging the students to consider how it can be applied to help address real world issues facing society today.

Commenting at the launch of DreamSpace today, Minister Bruton said: “This Government has very ambitious plans in the area of STEM, as part of our overall goal to make Ireland’s education and training service the best in Europe by 2026. 

“In that context, I’m delighted to join Microsoft in officially opening DreamSpace this morning. Having joined primary and TY students in their immersive DreamSpace experience this morning, I am confident that every child who has the opportunity to visit will leave here inspired to embrace STEM subjects and to get the best start in a world where digital skills are key to success.”

“I would like to thank Microsoft for its consistent support and investment in the education space over the years and welcome this further investment in creating a unique space for students across Ireland.”

Speaking at the first session at DreamSpace today, Cathriona Hallahan, Managing Director of Microsoft Ireland said: “At Microsoft, we’re determined to open everyone’s eyes and minds to how technology can help our young people to not only imagine a better future, but to build it. With digital transformation a reality of every aspect of our personal and professional world’s today, it is important that young people understand the power of technology at the earliest opportunity.  We want them to understand that it is not just the power of technology that is important but rather the power of technology together with their own imagination. The combination of the two will help to shape, change, protect and improve our world and our society for generations to come. We want to ensure that all our young talented people in Ireland understand, appreciate and maximise the role that they can play in the development of their own future.”

 

“That’s why we’ve invested €5m in the creation of a dedicated innovation and education hub, DreamSpace at our new campus at One Microsoft Place. As a physical embodiment of our own transformation as a company, our new building is the perfect place to give our children the knowledge to feed their curiosity and push the boundaries of what can be done, both today, and tomorrow.”

The investment in DreamSpace in Ireland is just another example of the company’s commitment to ensuring that young people not only participate in today’s digital age, but also help createtomorrow’s digital world. Over the coming months and years, the Microsoft team will welcome teachers, youth leaders and children to help equip them with the skills and ambition to encourage them to unlock the opportunities that digital transformation offers and strengthen Ireland’s position as a European digital leader.

#Freda – The new organic period care range using #AI to drag #Femcare into the 21st Century @fredaspeaks

For the ladies to take note.. Freda is the first truly organic, 100% cotton, eco-friendly period care range that is using tech and artificial intelligence to reboot femcare for the 21st Century, and is on a mission to de-stigmatise periods and end period poverty which affects over 130m women and girls worldwide.

Using artificial intelligence to predict your start date its online period tracker allows you to sync the delivery of your products to ensure they arrive a few days before your cycle. The tracker combines an advanced algorithm and insight from specialist consultant gynaecologists. As you input your personal data, the algorithm gets to know your period cycles over time which makes even irregular periods more predictable and the Freda delivery timelier.

Named after Freyja who, in Norse mythology, is a goddess associated with love, sex, beauty and fertility, Freda believes that having honest conversations is key to creating a generational change towards bringing periods to the forefront of awareness which will help to bust myths, break taboos and normalise the conversation. A Freda subscription costs around £6.99 a month.

Aimed at modern, health and socially conscious women, its tampons are made of 100% certified organic cotton that are biodegradable, hypoallergenic – and free from chemicals and synthetic fibres commonly found in some big brand tampons – whilst their pads contain 100%eco-friendly, biodegradable materials. Freda is on a mission to break down taboos and stigma by normalising conversation around periods. The company has been created for women by women – and they give back to women as a portion of every Freda purchase is donated to initiatives worldwide tackling period poverty.

“From transparency to responsibility to access, the whole femcare space needs rebooting. And Freda is here to reboot it”, says Freda founder Affi Parvizi-Wayne who started the company after seeing refugees stuck at European border crossings on the news and wondering how they managed their periods. “We want to talk openly about the subject without patronising women or telling them how to live their periods. We want to embrace how we experience periods and start recognising them as a sign of a healthy woman”, Affi adds.

Freda is an online subscription service which understands that every cycle is different, and allows you to select your own combination of products and absorbencies based on your period. Using artificial intelligence to predict your start date its online period tracker allows you to sync the delivery of your products to ensure they arrive a few days before your cycle. The tracker combines an advanced algorithm and insight from specialist consultant gynaecologists. As you input your personal data, the algorithm gets to know your period cycles over time which makes even irregular periods more predictable and the Freda delivery timelier.

A Freda subscription costs around £6.99 a month and can be purchased at www.myfreda.com

Instagram @MyFreda – Facebook @MyFreda – Twitter @fredaspeaks