Category: #AI

Snacking with less salt, AI-powered food safety – Young Scientist Exhibition

Kerry is to showcase the latest science underpinning advances in sustainable nutrition at this year’s Stripe Young Scientist & Technology Exhibition.

The company, a global leader in specialist ingredients for the food and beverage sector, is a Silver Sponsor of the event and will present the Kerry Sustainable Nutrition Award, recognising outstanding student projects that demonstrate scientific innovation in sustainable nutrition.

From January 7–10 at the RDS, Kerry experts will be on hand to provide key insights on   pressing global food challenges, from coffee and chocolate supply issues to sodium reduction and AI-driven food safety solutions.

Attendees will have a chance to step into the world of sustainable nutrition at Stand 113, where Kerry brings science to life through five interactive experiences, showing how innovation creates real-world impact for consumers and the planet.

 

  1. Great taste with less salt

With global sodium intake exceeding twice the WHO recommendation, reducing salt without compromising on taste remains a significant industry challenge. Kerry will showcase how its TasteSense™ Salt technology enables up to 60% sodium reduction while maintaining flavour and food safety. Visitors can experience a live tasting demo comparing standard crisps with reduced-salt alternatives – seeing first-hand how healthier snacks can still taste great.

 

  1. Improving Human Healthspan 

Healthspan is about living better, not just longer – at Kerry’s stand attendees will see how science can provide dietary solutions to proactively boast wellness over a lifetime. Kerry experts will highlight science-backed solutions supporting stress reduction, immune health, gut health, and skin wellness, tailored to age and gender needs. The showcase will feature clinically validated ingredients including Sensoril® Ashwagandha, Wellmune®, BC30™, and Plenibiotic™, which support energy, resilience, and long-term wellbeing.

 

  1. AI- Powered Food Safety

Unsafe food remains a global health challenge. Kerry will demonstrate how its AI-driven predictive model analyses thousands of data points to anticipate food safety risk, reduce analysis time by 80%, accelerate development by up to 10 months, and deliver safer food solutions to market, faster.

 

4. Cracking the Cocoa Crisis 

Chocolate is a timeless favourite, but cocoa supply is under threat from crop disease, climate change, and soaring prices. Visitors will discover how Kerry’s Cocoa Boosters enable up to 50% cocoa powder reduction without compromising an indulgent taste. These solutions help manufacturers manage costs and deliver the chocolate experience consumers love, sustainably.

 

  1. (Still) Getting the Caffeine Kick 

Coffee lovers expect rich flavour, but roasting can create acrylamide, a potential carcinogen. Kerry’s Acrylerase® enzyme reduces acrylamide in target applications by up to 90% post-roast, without changing production processes. The result: advanced consumer health, regulatory compliance, and sustainability. Kerry’s interactive experience on this issue – close to any coffee lover’s heart – will highlight how innovation can protect both taste and wellbeing.

Catherine Keogh, Chief Corporate Affairs Officer at Kerry said: “Kerry’s partnership with the Stripe Young Scientist & Technology Exhibition is both an exciting initiative and a natural fit. Science and technology are at the heart of everything we do. From our roots in Irish dairy to leading the way in sustainable taste and nutrition, our 1,200 scientists are creating innovations that make food healthier, tastier, and more sustainable. This sponsorship is about inspiring the next generation of innovators who will tackle some of the world’s biggest food challenges.” 

The Kerry Sustainable Nutrition Award aligns with Kerry’s Beyond the Horizon sustainability strategy and its ambition to deliver sustainable nutrition solutions to more than two billion people by 2030.

Core42 Establishes European Headquarters in Dublin

Core42, a G42 company specializing in sovereign cloud and AI infrastructure, today announced the establishment of its European headquarters in Dublin, Ireland. The news was shared at Investopia, the UAE’s global investment platform, which is hosting its global dialogue series in Dublin this week. The new headquarters strengthens Core42’s ability to serve European enterprises and governments seeking secure, high-performance infrastructure to scale AI adoption.

Core42 was founded in 2023 by G42 to build globally relevant infrastructure for large-scale AI. The company focuses on sovereign cloud, advanced compute platforms, and hyperscale AI environments that support production-grade AI across sectors. Core42 partners with Microsoft, NVIDIA, AMD, Cerebras, and other global ecosystem leaders to ensure customers have access to the latest accelerators, models, and architectures.

Through its AI Cloud platform, Core42 provides fast, self-service access to high-performance compute for training, inference, and large-scale experimentation. Its services portfolio, managed delivery functions, and AI solutioning capabilities support customers through cloud modernization, data readiness, and the full AI adoption lifecycle.

Since 2024, Core42 has expanded its European presence through a series of large-scale sovereign compute initiatives. In France, Core42 partnered with Data One and Oreus to deliver a national-scale AI infrastructure deployment in Grenoble that supports high-performance enterprise and public sector workloads. In Italy, the company collaborated with Domyn to build Europe’s largest AI compute cluster, creating a strong foundation for an AI-first economy and accelerating the region’s ability to scale advanced AI solutions.

Establishing the European headquarters in Dublin marks the next phase of this expansion. The office will act as the regional hub for customer delivery, engineering leadership, regulatory engagement, and ecosystem partnerships. It positions Core42 to work more closely with European institutions and industry leaders as demand for scalable AI infrastructure accelerates across key sectors.

Commenting on the milestone, Talal M. Al Kaissi, Interim CEO of Core42, said: “Europe is a central part of Core42’s global expansion strategy. Establishing our headquarters in Dublin gives us the operational base to support growing demand for high-performance AI infrastructure and to work more closely with customers and partners as they scale production-grade AI across key sectors.”

Also at Investopia, Core42 together with Emerging Markets Intelligence and Research (EMIR), released a report that explores the infrastructure, policy, and investment conditions required for Europe to accelerate its AI capabilities. The report draws on comparative insights from the rapid AI scale-up in the UAE and provides practical guidance for governments, investors, and enterprises developing sovereign-aligned AI ecosystems. To download the report, click here.

Core42 will begin formal operations in Dublin in early 2026, with plans to expand engineering, customer success, and partner ecosystem teams throughout the year.

Researchers Use AI to Create Optimized Engine Components That Outperform Human Designs

The gerotor tooth profile is crucial for determining hydraulic system performance in automotive engineering. In a new development, researchers from Pusan National University have leveraged conditional generative adversarial networks for machine learning-driven gerotor profile synthesis and optimization. The novel approach has remarkably produced designs that outperform human efforts and lead to 32% more efficient hydraulic pumps, potentially revolutionizing the automotive industry.

Gerotor pumps for oil circulation and lubrication are crucial components in automotive and hydraulic systems. They possess a compact design, excellent flow rate per rotation, and high suction capability. The gerotor tooth profile plays a significant role in determining the overall performance of hydraulic systems for engine lubrication and automatic transmission. Unfortunately, conventional design methods leverage predefined mathematical curves and iterative adjustments, which compromises their optimization flexibility.

In an innovative breakthrough, a team of researchers from the School of Mechanical Engineering at Pusan National University, led by Professor Chul Kim, has proposed a new design methodology. Their findings were made available online on 10 October 2025 and have been published in Volume 162, Part D of the journal Engineering Applications of Artificial Intelligence on 24 December 2025.

The key point of this study is the use of AI, specifically, a conditional generative adversarial network, as a design tool. Instead of relying on the traditional approach of using predefined mathematical curves, the researchers trained an AI to automatically generate new gerotor profiles. The AI learned from a dataset linking specific, high-performance profile geometries to their actual performance data. This innovation allowed it to understand why certain shapes perform better than others, and then generate new, highly-optimized geometries that substantially outperform traditional designs.

The team demonstrated that their novel AI-generated design exhibits substantial performance gains in simulation validation via computational fluid dynamics. Compared to a traditional ovoid profile, the proposed design achieved a 74.7% reduction in flow irregularity. This means the pump’s output is significantly more stable and consistent. It also shows a 32.3% increase in average flow rate, which indicates better volumetric efficiency, as well as a 53.6% reduction in outlet pressure fluctuation, which directly contributes to quieter operation and reduced vibration.

The most direct real-life applications of the present work are in the automotive industry. The reduction in pressure fluctuation and flow irregularity is highly beneficial here. It can lead to transmission systems that operate more quietly and could potentially improve component reliability by reducing vibration and unstable hydraulic stress. Furthermore, the 32.3% increase in average flow rate allows for more efficient oil circulation throughout the engine. This contributes to better lubrication and cooling of engine components, which is critical for engine durability.

Prof. Kim remarks: “The same principles demonstrated in our study are applicable to various hydraulic pumps used in industrial machinery, where efficiency, low noise, and reliability are important factors, making our technology highly lucrative for real-life adoption.”

In the next 5 to 10 years, methods like this could become a standard tool for engineers. It represents a move toward “inverse design,” where an engineer can specify the desired performance targets, such as “minimize pressure fluctuation,” and the AI assists in generating an optimal geometry to meet those targets. Moreover, this approach can speed up the research and development cycle for complex mechanical components. It allows for the exploration of a much wider design space than is possible through traditional manual iteration.

“Crucially, for the public, the adoption of more optimal components can mean the machines we use daily become quieter and more reliable. In the automotive sector, this translates to vehicles with more efficient and durable hydraulic systems like transmissions and oil pumps,” concludes Prof. Kim.

Reference

Title of original paper: Machine learning-driven gerotor profile synthesis and optimization using Conditional Generative Adversarial Networks

Journal: Engineering Applications of Artificial Intelligence

DOI: 10.1016/j.engappai.2025.112604

Image credit: Chul Kim from Pusan National University

Irish consumers 6x more likely to be scammed by falling for AI fakes

The scale and sophistication of fraudulent advertising and AI-generated scams on social media are growing rapidly, making it harder than ever for people to know what’s real. New research from Visa in Ireland reveals that people who mistake fake AI-generated content for real are six times more likely to be tricked by scammers online than those who don’t (73% vs. 12%). This highlights how digital misinformation directly increases vulnerability and underscores the importance of collective action to protect consumers and restore trust in digital platforms.
In Ireland, Visa found that people who are affected by online scams typically lose €124.50 per incident (median amount), costing the Irish economy an estimated €71.8 million annually. The impact goes beyond financial loss, causing emotional distress, increased anxiety and reduced productivity. On average, victims of online scams spend around 8.9 days resolving the issue – which is 44% of the working month.
The way people engage with content online plays a major role. Those who share a post without checking its accuracy first, are five times more likely to be targeted and impacted by online scams compared to those who tend to take a moment to verify it first (35% vs. 6%). Everyday online habits – such as skimming headlines, resharing without verifying and trusting AI-generated content – are creating new vulnerabilities that scammers are quick to exploit:
  • 59% have believed online content was genuine only to later discover it was an AI-generated fake
  • Over a third (38%) rarely read beyond a headline before forming an opinion
  • Almost a quarter (23%) have reshared a post without checking its accuracy
The ripple effect of online scams
As online scams grow more sophisticated and widespread, this shift in consumer behaviour is having a tangible impact on the wider economy. Almost half (42%) have changed how they shop online after being scammed and one in two people (50%) targeted by online shopping scams say they now avoid shopping with smaller or unfamiliar brands.
This is having a particularly significant impact on small and medium enterprises (SMEs) which account for 99.8% of Ireland’s business population and depend heavily on consumer confidence to survive and grow2.
Stepping up the fight against fraud
Visa is stepping up the fight against social media scams – combining decades of experience with cutting-edge technology and working closely with banks, retailers, and digital platforms to restore trust in online commerce.
AI has been central to Visa’s approach to fraud prevention. For over 30 years, the company has used AI powered tools to help keep payments secure and stay ahead of evolving threats. In the last five years alone, Visa has invested $12 billion in technology, including building smart, AI-powered systems that detect suspicious behaviour in real time and stop scams before they reach people.
Awareness is as critical as technology. With almost two in five (39%) people believing AI will make scams harder to spot on social media, Visa is taking proactive steps to close that gap. Tackling fraud requires a united front, and Visa is committed to collaborating across the ecosystem to set new standards for consumer protection.
By working closely with banks, retailers and platforms to ensure consumers have the right advice at their fingertips, Visa is helping people recognise an AI-generated scam, understand how they work, and stay safe in an increasingly AI-driven digital world. Because the more informed people are, the harder it is for scammers to succeed.
Visa is calling on all stakeholders – platforms, banks, retailers and policymakers – to work together to raise the bar for digital trust and consumer protection.
Conor Langford, Visa Country Manager for Ireland said: “AI is transforming how we live, shop, work and connect, but it’s also reshaping the landscape for fraud. Scammers are using the same technology that brings us innovation to deceive and exploit consumers, blurring the line between real and fake. These scams can hurt real people, costing not just money but peace of mind and trust. At Visa, we’re investing in AI-driven fraud prevention and working hand-in-hand with our partners across the ecosystem to strengthen digital trust. The more informed people are, the safer our digital economy becomes. Together, we can build a more secure digital future for everyone.”
Elaine Burke, Tech journalist & host of the For Tech Sake podcast, warns: “It’s becoming increasingly difficult for people to be certain of what’s real and what’s not online. Social media feeds are flooded with content generated using AI, which is not always disclosed. This same generative AI has made it easier for scammers to create content that looks completely convincing and blends into feeds where AI slop has become the norm. Scammers can even selectively target those who interact with this type of content, knowing they are more likely to engage with it. That’s why education and awareness are so important. The more aware you are of scammers’ methods, the less likely you are to become their next success story.”
Spot the Scam: Five Smart Ways to Stay Safe on Social Media
Question the source
Scammers often mimic legitimacy with fake business pages, slick ads, AI-generated celebrity endorsements, and convincing personal messages. These tactics can look incredibly real. Before you click, pause and ask: Is this trustworthy? A moment of doubt can save you from a costly mistake.
Take a breath
Urgency is a scammer’s best friend. Promises of free gifts, massive discounts, or “limited-time” offers are designed to rush your decision. Instead, slow down. Check if the offer is realistic, research the company, read reviews and visit the official brand website before sharing any personal information.
Verify the sender – not just the profile
A message from a friend, influencer, or organisation asking for money or personal details? Don’t assume it’s legit. Confirm independently: call the person, use a verified website, or contact the business directly. Scammers often hijack real accounts to appear authentic.
Stay secure and report suspicious activity
Protect your accounts by turning on extra security features like two-factor authentication (2FA) or multi-factor authentication (MFA) where possible. Keep your apps and devices updated and regularly review your privacy settings. If you spot a suspicious ad, post or account, report it to the social platform – and to your bank if money is involved.
Pay securely – or not at all
Never share your bank details over social media. If someone asks you to send money via bank transfer, it’s likely a scam. Always use secure payment methods that offer buyer protection. If that’s not an option, walk away.
For more information on how to pay safely, please visit: www.visa.ie/pay-safely-with-visa.html

AI-Driven Voice Quality Scoring: Measuring More Than MOS

When it comes to voice communication, call quality isn’t just a matter of technical specs—it’s a direct reflection of how teams collaborate, how customers experience service, and how businesses function every day. For years, the industry has relied on the Mean Opinion Score (MOS) to gauge voice quality. While MOS has certainly had its place, the evolution of communications—especially with hybrid work, complex VoIP deployments, and real-time expectations—has exposed its limits.

Enter AI-driven voice quality scoring. This approach doesn’t just refine how quality is measured—it reshapes what “quality” actually means in modern communication ecosystems.

Beyond the Basics: Why MOS Alone Doesn’t Cut It Anymore

MOS was originally developed as a subjective test, where people rated voice samples on a scale from 1 to 5. Over time, it evolved into a standardized, algorithm-based approximation used by many UC platforms today. But as VoIP environments have grown more complex and sensitive to a wider array of performance factors, MOS—on its own—has started to feel like a blunt tool for a nuanced job.

Why? Because MOS tends to flatten the conversation around voice quality. Two calls can have the same MOS but very different user experiences. One might suffer from occasional jitter but otherwise be clear; the other might be plagued by delayed audio, robotic voices, or one-way communication. Both might score a “4,” but would you call them equally good?

The Role of AI in Voice Quality Assessment

AI doesn’t just look at packets—it looks at patterns. By analyzing massive volumes of voice traffic data, AI models can recognize subtle indicators of poor call quality before a user even reports an issue. Think of it as upgrading from a thermometer to a full diagnostic tool that doesn’t just measure temperature but also explains the cause of the fever.

AI-powered voice scoring goes far beyond what traditional metrics offer. It can factor in elements like:

  • Real-time jitter trends and burst packet loss
  • Codec behavior in specific call paths
  • Historical baselines for what “normal” quality looks like in a given environment
  • Contextual understanding—like recognizing whether an issue is isolated or part of a larger degradation

This gives IT teams a deeper and more contextual view of voice quality, allowing them to move from reactive troubleshooting to proactive problem-solving.

Why Nuance Matters in Call Quality

Not all voice issues are created equal. A 150ms delay in a conference call might be tolerable, but the same delay on a customer support line could ruin the interaction. AI-driven scoring understands that nuance and can assign different weights to different scenarios. It evaluates more than just whether packets made it to the other side—it looks at how those packets impacted the human experience.

This matters for service assurance too. Let’s say a VIP executive has a choppy Teams call during a quarterly board meeting. Traditional MOS might tell you everything was “fine”—but AI scoring, paired with real-time analytics, can reveal a sharp increase in jitter or a codec mismatch that affected intelligibility. That level of granularity is essential when uptime and clarity are non-negotiable.

Human-Centric Scoring Meets Machine Intelligence

One of the most compelling things about AI-powered scoring is that it allows organizations to blend machine precision with human experience. That’s important because, at the end of the day, what matters isn’t just what the machine hears—it’s what the user experiences.

By correlating network metrics with actual user complaints or call abandonment data, AI models can learn what kinds of issues tend to frustrate users most. Over time, the system adapts, assigning higher importance to those patterns and helping IT teams focus on what really matters to users—not just what shows up on a dashboard.

Real Impact for Operations and Visibility

Modern voip monitoring solutions need more than uptime metrics and average scores. They need to help IT teams get ahead of problems, not just respond to tickets. AI scoring enables that by delivering actionable insights, like identifying that a specific gateway is introducing latency during peak hours or that a certain segment of users consistently sees degraded call quality due to Wi-Fi instability.

And because these tools integrate into broader monitoring environments, they allow teams to connect the dots between voice, video, and network infrastructure. It’s no longer about isolated performance—it’s about full situational awareness.

From Scorecards to Strategy

Voice quality isn’t just a checkbox item anymore—it’s part of how businesses measure productivity, customer satisfaction, and operational health. AI-driven scoring gives teams the intelligence they need to move from generic scorecards to strategic decisions. Want to know which sites are struggling with poor audio? Which devices are driving the most complaints? Or how to plan capacity upgrades based on call load and quality trends? AI has the answers, without the noise.

Looking Ahead: Smarter, Not Just Faster

As unified communication environments continue to evolve—with more cloud deployments, edge computing, and AI-powered interactions—the way we measure success has to evolve too. MOS served its purpose, but it’s time for more intelligent, user-aware metrics that reflect the complexity of today’s voice ecosystems.

AI-driven voice quality scoring offers just that: a more complete, more human, and more actionable way to understand and improve communication. It helps teams hear what matters, before it becomes a problem—and that’s something no static score can deliver.

 

5 Main Reasons Why People Prefer AI Sexting Over Real Partners

Technology has changed how people connect, and intimacy is no exception. More people now turn to AI for private conversations and sexual interactions, often finding comfort in a digital partner that feels easier to manage than a human one. You may wonder why so many choose AI sexting instead of relying on real partners, and the reasons reveal a lot about changing expectations in relationships.

This shift does not mean people no longer value real connection, but it does show how AI fills certain needs that human partners sometimes cannot. From avoiding emotional risks to enjoying constant availability, these digital interactions highlight both convenience and control. As you explore the main reasons behind this trend, you will see how AI reshapes the way intimacy is experienced today.

1.Avoidance of rejection and emotional pain

You may feel safer with sexting AI because it removes the risk of rejection. In real relationships, rejection can cause emotional pain that feels personal and difficult to manage. With an AI partner, you avoid that fear and maintain control over the interaction.

Real partners can sometimes ignore, criticize, or withdraw, which can trigger feelings of exclusion or self-doubt. These responses often hurt more than people expect, and they can affect your mood and confidence. AI chatbots, however, respond consistently and never dismiss you.

Because of this, sexting AI creates a space where you can explore intimacy without the pressure of judgment. The interaction stays private and predictable, which helps you feel more secure. You decide how the conversation unfolds, and the AI adapts to your needs.

For many, this makes sexting AI appealing as a way to enjoy sexual expression while avoiding emotional risks tied to human rejection. It offers comfort, especially if past experiences with rejection still feel painful.

2.Consistent availability without scheduling conflicts

You never have to wait for an AI partner to be free. Unlike real people, there are no work hours, social plans, or time zones to manage. This constant access makes it easy to start a conversation whenever you feel the need.

With an AI, you avoid the stress of matching schedules or negotiating time together. The interaction happens on your terms, which can feel more convenient than coordinating with a partner who has other responsibilities.

This availability also removes the pressure of interrupting someone’s day. You can engage at any moment without worrying about being a burden or a distraction.

As a result, the experience often feels smoother and more predictable. You gain control over the timing of the interaction, which can create a sense of comfort and stability.

3.Safe space for exploring fantasies without judgment

AI sexting gives you a private space where you can express fantasies without fear of embarrassment. You do not have to worry about how another person might react, which can make it easier to share thoughts you might normally keep hidden.

This sense of freedom allows you to explore ideas that may not match what you want in real life. Fantasies often serve as a mental outlet rather than a direct reflection of your actual desires.

Because there is no risk of judgment, you can test boundaries and notice what feels exciting or comfortable. This can help you better understand your preferences in a safe and controlled way.

In addition, AI does not pressure you or dismiss your thoughts. Instead, it provides a consistent response that lets you focus on curiosity rather than fear of rejection. This makes the experience feel more open and less stressful.

4.AI’s ability to remember and reference past interactions

You may notice that AI partners can recall details from earlier chats. This memory allows the system to bring up past conversations, preferences, or topics you mentioned before. As a result, your interactions feel more personal and less repetitive.

Unlike casual exchanges with strangers, the AI can keep track of your likes and dislikes. It can reference things you said in a previous session, which makes the dialogue feel smoother and more connected. This gives you a sense of being understood without needing to repeat yourself.

In addition, memory helps the AI maintain context across multiple conversations. Instead of starting fresh each time, it can build on what you already shared. This continuity makes discussions flow naturally and creates a stronger sense of familiarity.

Because the AI remembers details, you can explore ongoing themes or fantasies without interruption. This consistency creates a space that feels stable and tailored to your interests, which many people find appealing compared to starting over with a new partner.

5.Lack of pressure or expectation for physical intimacy

You may feel that real relationships often carry unspoken expectations about physical closeness. This can create stress if your mood, health, or energy does not match your partner’s needs. AI interaction removes that pressure, which allows you to engage without fear of disappointing anyone.

In many relationships, physical intimacy can decline due to stress, health issues, or emotional distance. These factors sometimes lead to conflict or feelings of guilt. With AI, you avoid those tensions because no one demands physical affection or sexual activity.

This freedom can make the experience feel safer and more comfortable. You control the pace, the tone, and the level of interaction. As a result, you focus on communication and fantasy without the weight of real-world obligations.

For some people, this lack of expectation creates a sense of relief. It allows you to explore desires privately while avoiding the common challenges that often come with physical intimacy in human relationships.

Conclusion

You now understand that people turn to AI sexting for reasons tied to privacy, safety, and convenience. It removes the fear of rejection and gives you a space without judgment.

You also see that it can feel easier than navigating real relationships, which often involve conflict and compromise. At the same time, it may create distance from real human connections.

By weighing these points, you can better decide how this trend fits into your own view of intimacy and relationships.

Cybersecurity Leader Proofpoint Launches AI Innvoation Centre in Cork

Proofpoint, a leading cybersecurity and compliance company, today announced that it is continuing to expand operations out of its international hub in Cork. The ongoing investment will bring new specialist roles to the city centre location, including data scientists and artificial intelligence (AI) and large language model (LLMs) specialists, as the company launches its AI Innovation Centre.  This project is supported by the Irish Government through IDA Ireland.

Today’s cyberthreats are growing in sophistication and attackers are no longer simply targeting infrastructure; they’re targeting people. Proofpoint research shows that in response to this, 87% of global CISOs are looking to deploy AI-powered capabilities to help protect against human error and advanced human-centred cyber threats. Proofpoint continues to innovate on its AI-powered defences for organisations, with its human-centric solutions designed and deployed with data privacy and security at front of mind.

Proofpoint’s new AI Innovation Centre will create a privacy-attested AI environment, ensuring the safety and anonymity of all data used to train Proofpoint’s models. AI and ML require powerful detection models and a high-fidelity data pipeline to yield accurate detection rates, operational efficiencies, and automated protection. The AI Innovation Centre will allow the acquisition of larger data sets, allowing Proofpoint’s LLMs to be used in industry-leading, high-volume, high-velocity cases, improving overall threat detection for organisations.

“The ongoing expansion of Proofpoint in Cork is a clear reflection of Ireland’s continued success in attracting world-class companies to establish their international hubs here,” said Peter Burke, Minister for Enterprise, Tourism and Employment. “The creation of up to 100 new roles in the coming years, including in AI and large language models, further strengthens our position as a global technology and innovation hub.”

To drive this initiative, Proofpoint will be bringing 45 new specialist roles to its Ireland location, with a continued growth trajectory of up to 100 additional roles over the coming years. The roles will include data scientists, and AI and LLM specialists.  Looking ahead, Proofpoint will also bring a security operations team to Cork, and increase roles in other functions such as its data security team. As part of this, Proofpoint is also expanding its office space in Cork.

 

“Our ongoing investment in our Ireland-based business is critical to our international growth, and to strengthening our ability to protect European organisations,” said Remi Thomas, Chief Financial Officer at Proofpoint. “Today’s cyber-attacks are growing in sophistication, and AI plays a critical role in an organisation’s defence against these threats. We are excited to tap into Cork’s technical talent base to further strengthen our industry-leading AI-driven solutions, enabling us to detect and prevent emerging threats at an unprecedented scale, while keeping data secure.”

 

“AI is a defining capability that truly sets Proofpoint apart.  We have some of the most extensive human-centric threat intelligence data, which amplifies the power of our AI solutions, and ensures that our models are continuously improving and adapting to new threats,” said Kevin Leusing, Chief Technologist, EMEA at Proofpoint. “The launch of our AI Centre here in Cork will further enhance these capabilities by integrating the latest AI advancements with our unparalleled dataset, staying ahead of even the most sophisticated attackers.”

 

“Cork continues to cement its position as a leading cybersecurity hub, and today’s announcement from Proofpoint underscores the region’s growing significance in this sector,” said Michael Lohan, CEO, IDA Ireland. “Ireland’s rich talent pool, particularly in emerging technologies like AI and cybersecurity, is a key factor in attracting such high-calibre investments.”

 

To find out more about Proofpoint’s human-centric security solutions, visit: https://www.proofpoint.com/uk

 

To read more on the launch of Proofpoint’s Cork operations, please visit: https://www.proofpoint.com/uk/newsroom/press-releases/cybersecurity-leader-proofpoint-expands-global-presence-international-hub

 

 

Create, Share, and Play in the Meta AI App with Vibes

Meta AI app has launched across Europe, and has now introduced Vibes – a brand-new feed for creating, remixing, and sharing short-form, AI-generated videos.

Vibes puts creative media sharing and AI-powered features at the heart of the Meta AI experience, marking a significant step forward in their mission to empower self-expression and fun for even more people.

Putting media generation at the heart of the experience, you can create your own videos using imaginative prompts, or remix what’s already been shared. There are options to add new visuals, layer in music, or adjust styles to match your individual taste.

This is an inherently social and collaborative creation experience, where you’re encouraged to remix, co-create, and build stories together with friends. Videos and content can be shared and posted directly to the Vibes feed, sent to friends, or cross-posted to Instagram and Facebook Stories and Reels.

Key highlights of today’s launch:

  • Vibes Feed: Create, remix, and share short-form, AI-generated videos. Explore a dedicated feed that becomes more personalized to your interests over time.

  • Collaborative Creation: Remix and co-create with friends, share content directly to the Vibes feed, or cross-post to Instagram and Facebook Stories and Reels.

  • Powerful AI Tools: Building on Meta AI’s availability across the apps you already know and love: Facebook, Instagram, Messenger, and WhatsApp – you can now naturally with your Meta AI assistant to generate and animate images, and edit photos with advanced AI-powered tools – all in one place.

Since launching in the US, Vibes has inspired over 20 billion images made with our AI tools, and media generation in the app has jumped more than tenfold and are now excited to bring this creative energy to Europe.

Please find the full blog post here