For the ladies to take note.. Freda is the first truly organic, 100% cotton, eco-friendly period care range that is using tech and artificial intelligence to reboot femcare for the 21st Century, and is on a mission to de-stigmatise periods and end period poverty which affects over 130m women and girls worldwide.

Using artificial intelligence to predict your start date its online period tracker allows you to sync the delivery of your products to ensure they arrive a few days before your cycle. The tracker combines an advanced algorithm and insight from specialist consultant gynaecologists. As you input your personal data, the algorithm gets to know your period cycles over time which makes even irregular periods more predictable and the Freda delivery timelier.

Named after Freyja who, in Norse mythology, is a goddess associated with love, sex, beauty and fertility, Freda believes that having honest conversations is key to creating a generational change towards bringing periods to the forefront of awareness which will help to bust myths, break taboos and normalise the conversation. A Freda subscription costs around £6.99 a month.

Aimed at modern, health and socially conscious women, its tampons are made of 100% certified organic cotton that are biodegradable, hypoallergenic – and free from chemicals and synthetic fibres commonly found in some big brand tampons – whilst their pads contain 100%eco-friendly, biodegradable materials. Freda is on a mission to break down taboos and stigma by normalising conversation around periods. The company has been created for women by women – and they give back to women as a portion of every Freda purchase is donated to initiatives worldwide tackling period poverty.

“From transparency to responsibility to access, the whole femcare space needs rebooting. And Freda is here to reboot it”, says Freda founder Affi Parvizi-Wayne who started the company after seeing refugees stuck at European border crossings on the news and wondering how they managed their periods. “We want to talk openly about the subject without patronising women or telling them how to live their periods. We want to embrace how we experience periods and start recognising them as a sign of a healthy woman”, Affi adds.

Freda is an online subscription service which understands that every cycle is different, and allows you to select your own combination of products and absorbencies based on your period. Using artificial intelligence to predict your start date its online period tracker allows you to sync the delivery of your products to ensure they arrive a few days before your cycle. The tracker combines an advanced algorithm and insight from specialist consultant gynaecologists. As you input your personal data, the algorithm gets to know your period cycles over time which makes even irregular periods more predictable and the Freda delivery timelier.

A Freda subscription costs around £6.99 a month and can be purchased at www.myfreda.com

Instagram @MyFreda – Facebook @MyFreda – Twitter @fredaspeaks

Written by Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Part time actor and security professional and brutally honest when it comes to opinions.

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