Magik Book uses patented tech to bridge physical and digital in a unique type of augmented reality
Magik Book, the first ever physical catalogue book that links to digital devices, has been launched by the Portugal-based startup of the same name. As Magik Book’s pages are turned, the smartphone or tablet responds with synchronized videos, animations, music, images, interactive models and more.
Aiming to replace standard paper catalogues, Magik Book is designed as a marketing tool for luxury products for use in showrooms, stores, at events, or to send to customers. The product is well-suited to car manufacturers, jewelers, hotel chains, and other high-end brands.
Magik Book is bound by a case which folds out into a stand, angling the device in the direction of the user and with the book itself laid flat. A custom-built app shows content tailored to each page of the book, offering an augmented reality experience with the physical object in the hands of the customer.
“Even in the digital age, people have strong relationships with real-life objects – not least books. That was the concept that drove the creation of Magik Book,” said Hugo Ribeiro, CEO and founder of Magik Book.
“Magik Book combines physical and digital, traditional and contemporary, setting itself apart as a marketing solution and offering brands a real opportunity to stand out in a crowded market. Integrating both elements makes for a more personal and memorable customer experience.”
Magik Book uses the company’s patented advanced magnetic field technology, which takes advantage of the compass and other sensors within digital devices. The tech requires no batteries or pairing, and is compatible across iOS and Android devices.
Apps are tailor-made to each client and can include media such as panoramic photos, interactive videos, or digital product modelling but can also facilitate sales, for example through a click-to-buy option or an email update registration.
Magik Book blurs the line between traditional marketing methods and more modern marketing technology, also known as martech. The latter is worth an estimated $34bn.
The company also today announces the launch of an online platform – the Magik Book Creator – on which small to medium-sized businesses can design their own catalogue and upload digital content to synchronize to each page. The tool will enable brands to custom-build their own Magik Book experience and will allow for smaller orders.