Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

5 Undeniable Benefits of High-Quality, Consistent Content Marketing for Your Business

If you were to ask businesses of all shapes and sizes what their number one goal is, it would be to grow their audience. After all, the more customers you have flocking to your company, the more revenue and profits you will enjoy. To develop your brand presence and drive sales, content marketing is an essential method to use.

Content marketing is crucial as it answers your customer’s questions and helps to build trust, relationships, boost conversions, and generate leads. In 2022 and beyond, customers want high-quality, consistent content from their favourite brands. With that in mind, here are some undeniable benefits content marketing will bring to your business.

Boosts Your SEO and Traffic

Those who are aware of what inbound marketing methodology means will understand you cannot win at SEO without a bulletproof content strategy. Effective content creation is at the core of organic search, not to mention the best tactic to drive more website traffic. Once you’ve addressed technical SEO issues on your page, do you sit back and wait? Definitely not! Instead, you generate high-quality content continuously that aligns with your audience’s interests. Once you produce useful content that answers readers’ questions, Google will reward you with higher rankings in search engine result pages. 

For businesses who aren’t SEO savvy, why not check out Repeat Digital’s approach to SEO management? They are an SEO service agency that prides itself on its content marketing services. Once you get to grips with content marketing, you’ll soon be on the journey to boosting your SEO results and traffic.

Establishes Expertise Authority

When it comes to building a relationship with customers, they need to be able to trust what you say and have faith in your brand. Once this happens, you’ll have loyal followers who will stick around and stay part of your brand. One of the best benefits of content marketing is you can establish expertise authority and trust in your field.

Make sure that you create content that is appealing, knowledgeable, and unlike anything else around. Rather than taking notes from competitors, you need to put your own spin on things. That way, readers will instantly trust your judgements and stick with you over rivals. 

Spreads Brand Awareness

There’s no denying that the right content can go a long way in spreading brand awareness. When you pay attention to your content and put your all into it, readers will have a hard time not sharing your words with their loved ones. Understandably, the more people they share your posts with, the better!

You need to ensure your content is digestible, quirky, and niche. Once you start posting and customers begin reading, you’ll quickly build an army of followers. This is unlikely to happen overnight, so make sure to consistently post and stay committed! 

Allows Your Brand Personality to Shine

Customers stay loyal to a particular brand because they make them feel good. You’ll want your audience to feel appreciated and valued. Regarding your content, your words allow your brand’s personality to shine through. Your content needs to feel warm, engaging and directed at the reader. 

Your brand goes well beyond a logo and colour palette. Successful brands reach deep into their values to showcase exactly who they are, what inspires them, their customer promise, and what makes them different from other competitors in the market. The art of persuasion is essential in content marketing. You’ll want to include CTAs to get customers to take the next time toward buying into your brand.

More Ways to Connect with Customers

One of the most fabulous things about content marketing is that it comes in all different forms. While you may be of the impression blog posts are the be-all and end-all, it’s time to change your thinking. This is because content can be in the form of interviews, videos, live Q&As, and podcasts.

The more types of content you deliver, the more ways you can connect with customers. Make sure to set up social media pages for your brand so you can post said content there. What you’ll quickly find is each customer has different wants and needs. While some are more than happy to read a blog post, others prefer visuals to get the message across. With that in mind, being in the know and understanding your target audience inside out will mean you can come up with the right type of content to keep your customers wanting more and more.

It’s pretty simple. Content is king in spreading awareness, generating quality leads, and sustaining healthy sales for any business. If there is one action you can take today, it’s to home in on content marketing and adopt it into your strategy. Once you do, prepare for your audience base and revenue to skyrocket. 

Irish businesses continue to achieve greater gender balance at Board level

The fifth annual report of the Balance for Better Business Review Group, published today, reveals that Irish businesses have made significant progress in achieving gender balance at Board level over the past year.

The report was launched by Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar TD and the Balance for Better Business Co-Chairs Julie Sinnamon and Aongus Hegarty.

Commenting on the findings of the report, Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar TD said: “As we look back over the past year, it’s encouraging to see the progress that continues to be made on gender balance across the Irish business landscape. I’m especially pleased to see that Ireland has now not only caught up with, but exceeded, the EU average for the representation of women on the largest listed companies’ boards. This marks a significant accomplishment, especially given that this has occurred over a relatively short time period.”

Progress achieved

The report by the Government established initiative shows that in 2022, the percentage of women on the Boards of ISEQ20 companies rose to 36%, far exceeding the 30% target set for the end of 2022 as well as the 33% target set for the end of 2023.

For other listed companies, the percentage of women on Boards is now 26%, exceeding the 22% target set for the end of 2022 and up 16 percentage points since 2018.

Encouragingly, ISEQ20  Boards have also continued to move beyond a “one and done” approach to adding women to their Boards, with almost three quarters of ISEQ20 listed companies now having three or more female Board members.

While the other listed cohort has a lower number of Boards with three or more women, at 28%, this represents a significant increase from 10.7% in 2019. In addition, the overall percentage of companies listed on the ISEQ overall, with more than three women on their Board has exceeded 50% for the first time – at 51%.

This progress over the past year is reflected in the fact that, for the first time, Ireland has exceeded the EU27 average for the proportion of women on leading company Boards by 1.6 percentage points. The gap between Ireland and the rest of the EU has narrowed every year since Balance for Better Business was established in 2018.

Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar TD added: “Despite the progress, it’s clear that more work needs to be done. Women are still underrepresented in senior roles both at Board and senior leadership level, with just one female Chair on the ISEQ20 and only a small number of female CEOs on publicly listed companies. By failing to include women in leadership teams, businesses ignore the talent of half the population. While change takes time, it’s crucial that businesses redouble their efforts in 2023 to create more opportunities for women to succeed to the highest levels of Irish business.”

Challenges to overcome

While there have been significant gains over the past year, the report also reveals slower progress in some areas, particularly when it comes to the number of women in senior leadership roles. Although the ISEQ20 companies exceeded their 2022 target for female representation at senior leadership level, reaching 27% against a target of 26%, other listed companies have missed their 22% target for the year. Meanwhile, the report shows that women hold just four out of 36 CEO positions in publicly listed companies.

Although it has been a stated target of Balance for Better Business that no listed companies should have all-male Boards, there are still three listed companies with all-male Boards, albeit down from five all-male Boards in 2021, with just one female Chair represented on the ISEQ20.

Balance for Better Business co-chair Julie Sinnamon said: “Since its launch in 2018, Balance for Better Business has worked not only to promote gender balance at Board and executive leadership levels, but also to share the experience of organisations on the journey towards achieving gender balance. Those efforts to date are reflected in the progress that has been made across the past year in terms of gender balance at Board level, notwithstanding the fact that work remains to be done to ensure that women are able to progress into the most senior positions on Board and leadership teams.

“At Balance for Better Business, we’ll continue to support businesses as they look to bridge these gaps. By highlighting the ways in which proactive talent management and succession planning provide robust pathways for women to succeed to more senior roles, our aim is to help foster the deeper behavioural and cultural transformation required to drive real change across Irish organisations.”

 Balance for Better Business co-chair Aongus Hegarty added: “While the progress made this year among businesses is to be welcomed, there are still too many companies with all male boards and leadership teams in Ireland. This is despite the compelling business case of having an equal number of men and women in senior leadership positions including greater levels of innovation, enhanced financial returns and stronger Environmental, Social and Government (ESG) performance.

“With the aim of inspiring action at senior leadership level, this year’s report highlights three key recommendations for improving gender balance at board and leadership level. These include setting stretch targets and building an action plan to achieve them, fostering a gender balanced succession plan and pipeline of female talent, and mandating gender balanced candidate lists for open roles. Through these specific actions, we want to empower leaders to build a culture that promotes gender balance while also reaping the many benefits of diverse and inclusive leadership.”

 To download a copy of the fifth report of the Balance for Better Business Review Group go to https://indd.adobe.com/view/a20dd22c-af1b-413a-9763-971a5d534f96.

Over half of Irish adults wish they spent less time on their devices

The smartphone is well and truly ingrained in our daily lives but potentially impacts our social interactions and sleep, a new Deloitte digital trends study has found. Access to smartphones in Ireland remains consistent year on year with 94% of 18–75-year-olds having access to one.

The majority of adults (51%) wish they spent less time on devices, with the 18–34-year-olds being more likely than other age groups to say so (63%). Six in 10 (59%) of us use a smartphone as soon as we wake up, according to the survey. This is highest among 18–34-year-olds (71%) and among women (66% say so compared to 52% of men).

Similarly, half of respondents tend to stay awake later than planned because they are using devices into the night, rising to 62% and 64% of those between 18-24 years old and 25-34 years olds, respectively.  Accessing social media platforms (64%) and instant messaging

(62%) apps remains the top activity for smartphone users – both increasing on 2021 (58% and 61% respectively).

John Kehoe, Audit Partner from Deloitte said: “Over the last two years through the COVID-19 pandemic, technology connected us while we had to stay apart. Technology continues to keep us connected, with smartphone access remaining at 94%, with access to the old reliables such as tablets and laptops, continuing their downward trend – having peaked in 2017.

“36% of respondents check their phone at least 50 times a day, with 16% checking it at least 100 times a day. We can see that the percentage of respondents across all age categories checking their phone at least 50 times a day, increasing since 2021. While, these are great and useful devices, we need to be aware they can have a negative impact on our social interactions and sleep patterns.”

The smart home

The smart home continues to take hold with smart TVs growing to 66%, up from 44% five years ago. Voice assisted speakers have been the largest increase over the same period, up from 3% in 2017 to 32% this year – and 58% of us use them daily. Overall, 88% of respondents now own at least one connected device. Gaming consoles use also continues to grow, up 3% to 41%.

Entertainment

Access to video streaming services subscription is stable at 75%. Netflix is the overwhelming leader in streaming services, used by two in three respondents, followed by Disney+ at 33% and Amazon Prime at 29%. We don’t just use one provider either; in 2019 on average each subscriber had 1.2 subscriptions, this has risen to 2.2 in 2022.

  • The rate at which new subscribers are signing up appears to be falling with only 20% of respondents adding a new subscription in the previous 12 months, down from 25% in 2021.
  • Cancellation rates in the previous 12 months have also increased from 15% to 20%.

“The key driver for cancellation remains the lack of usage, however, as consumers face increasing pressure with the rising cost of living, 2022 seems to indicate a more cost-centric subscriber with cancellation because of the cost of the service, rising from 12% in 2021 to 22% in 2022. Despite the fact cancellation rates are rising, 12% are also resubscribing. This is primarily driven by content with 32% signing up for a new season of their favourite show,”  Kehoe said.

“There has been much coverage around Netflix’s plans to restrict account sharing and looking at their subscription model by introducing ads to lower the monthly fee. Interestingly, 42% of respondents would be interested in ad-based subscriptions, either with advertising covering half or all of the subscription costs. Watch this space as it is one that has real potential for growth,” he added.

Smart devices

Wearable devices continue to rise in popularity with 50% of smartphone owners having access to one. Similar to trends observed in other countries, access to a smart watch has increased (8% growth to 32%), however access to fitness bands has dropped (- 5% to 28%) potentially indicating consumer preferences for more multifunctional wrist devices, such as the smart watch.

  • The age demographics highlights a difference, with smart watches being the clear preference for the 18–34-year-olds and fitness bands being preferred by the 55–75 year olds

  • 55% of those who have a wearable or smart watch monitor their steps, 33% monitor heart rate and 29% monitor their sleeping patterns with women more actively monitoring than men (80% women vs 64% men)

“The smartphone is now the preferred device to browse shopping websites (2021: laptop), making online purchases, for online searches, checking bank balances and gaming (2021: consoles),” Daryl Hanberry, Partner and Head of Technology, Media and Telecommunications at Deloitte said. “For those over 55, the laptop remains the preferred device for most of these activities. The TV remains the preferred device for streaming, watching live TV and using catch up services.“

iMind Reviews in the United Kingdom: Reasons to Start Using iMind.com Today

Team communication is essential to the success of any company. This also applies to relationships within the family and between friends. Previously, the distance was an obstacle to high-quality interaction. Today, video conferencing platforms solve the problem. Users can communicate, learn and work online for example, on the iMind platform. 

3 Reasons to Choose iMind

iMind is the leader among dozens of other popular video conferencing systems in the United Kingdom. The platform has good reviews from users, professional critics, and competitors. There are several reasons for this:

The Platform is Suitable For Different Types of Clients

iMind.com has features for every user. The service will be equally comfortable for those who want to find foreign investors, plan to hold an online training webinar or just chat with relatives from another city.

User Safety is The Top Priority of The Platform

You don’t have to remember your password to log in: each time you receive a one-time code to your email address. It gives you access to your account. This also makes your account difficult to hack. 

Amazing Sound And Video Quality 

Another reason why you should choose iMind is because it offers quality sound and video output. For every video conferencing tool, sound and visual are two important components. While some tools have good sound but poor audio and vice versa, iMind offers the two qualities simultaneously. 

It is designed to suppress background noise. So if you are having a meeting in an environment with a lot of interference, you don’t have to worry. Also, it offers premium video quality. It transmits from SD to HD. This ensures that video output remains quality. 

How to Choose a Platform for Online Communication?

Before choosing a video conferencing service like iMind, you should pay attention to:

 

  • data privacy – you need to make sure your personal information is protected. This is especially important for large enterprises and businessmen who discuss financial transactions, projects and ideas online;
  • versatility and many tools – it is worth choosing a program that has online chat, screen sharing mode, and individual and group rooms. The more opportunities the platform offers, the more convenient it is to build the communication process;
  • user reviews – the description of the service on the platform should not always be trusted. Each service wants to show its best side to attract more customers. It is worth finding online reviews such as the iMind reviews where users honestly talk about the experience of using the platform. This way you can get an objective assessment of the service done by individuals and entities who have tested the service. 

You would not have a problem if you pay attention to the following considerations.

Final Word 

We have seen all the reasons an individual or business should start using iMind and what to consider. However, these possibilities are only a part of what is inside iMind. Open the service in a browser to explore its tools in more detail.

How to Make Sure Your Test Automation Strategy is Scalable Testing with Automated Testing Services

Test automation is one of the most important aspects of software development. It helps developers to identify and fix bugs in their code before it goes into production. That way, they can make sure that the software is stable and provides a good user experience.

In order to understand how to make sure your test automation strategy is scalable, you need to first understand what scalability means. Scalability is the ability of a system or process to handle an increasing amount of work or activity as more resources are added. In other words, it’s the ability for a company’s testing team to keep up with its growing demand for testing services without hiring more people or spending too much time writing tests.

There are many ways you can ensure that your test automation strategy will be scalable in the future. One way would be by automating regression testing which ensures that features don’t break over time when new updates are released by developers. Another way would be by using automated testing services which allow companies to quickly and efficiently get new tests added to their automated suites.

Why Invest in Test Automation?

Test automation is a way to develop software with the help of computers, without the need for human intervention. Automated testing is a way to find and fix bugs in an application before it is released. It also helps developers improve their code quality and maintainability.

The benefits of test automation are:

  • Reduced costs due to faster release cycles
  • Improved quality by catching bugs early on in the development process
  • Reduced risk of regression bugs that can occur when new features are added

Benefits of Automated Testing

Automated testing is a process that can detect software bugs before they are shipped to customers. It is a way of reducing the cost, time and risk of software development.

Automated testing can:

  1. Identify bugs quickly and reliably
  2. Reduce the number of defects in software
  3. Improve the quality of the code

One of the benefits of automated testing is that it can be used for regression testing, which means it will test for any bugs or errors that might have been introduced during the development. Automated testing services are a great way to ensure your product is up to date with all its bugs fixed and ready for release.

The Value of an Automated Testing Service for Your Organization

An automated testing service https://u-tor.com/services/managed-testing is a great way to save time and money. These services can help you do more with less by covering more test cases with less resources. Automated testing services can be an excellent solution for organizations that are struggling to keep up with the ever-increasing demand for quality assurance and continuous integration in their development process.

Testing is a critical component of any project and it is the responsibility of the team to ensure that quality standards are met. However, it can be difficult to find skilled professionals who have the time and resources to test every aspect of your product. This is where an automated testing service can help you – they will take care of all your testing needs so you don’t have to worry about hiring a team or managing the process yourself.

Red Bull Home Ground reveals KRÜ Esports as the latest team to compete in Manchester

Red Bull Home Ground, the one-of-a-kind pro VALORANT tournament, is set to return for its third iteration, bringing together some of the world’s most elite teams to battle it out for victory in a unique ‘Home and Away’ format from December 9th-11th. As an official part of the VCT Off-Season Tournaments, fans & players alike can expect VALORANT action at its highest level.

For the first time, Red Bull Home Ground has opened its doors to teams outside of Europe who are set to make waves going up against the EMEA’s best teams, taking their best shot at the $100,000 prize pool. These invitations promise fierce competition as Red Bull Home Ground will witness rivalries reignite for the first time outside the VALORANT Champions Tournament. Before, we’ve seen EMEA battle it out on the Red Bull Home Ground Stage, but now it’s time for the Americas teams to prove their skills.

 

  • Red Bull Home Ground will see eight of the best VALORANT teams go head to head in December, broadcast from Victoria Warehouse, Manchester.

  • South American team, KRÜ Esports, has been unveiled as the latest VALORANT team to compete in Red Bull Home Ground 2022.

  • The teams announced so far include 100 Thieves, Team Liquid, Team Vitality, FOKUS Clan, the Turkish Qualifier winners, and FUT Esports & EMEA Qualifier winner Team BIG.

  • Founded in 2020 by the world-famous striker and former Man-city player Sergio Agüero, the young team has made waves in the Latin American VALORANT Championship. Simultaneously, becoming the most successful team in the region and two-time semifinalists at the previous 2021 VCT Masters events. Recently, the Argentinian squad signed on xand, Daveeys, Melser and axeddy to bring new talent into its VALORANT roster.

  • Red Bull Home Ground fans will get the chance to witness KRÜ Esports battle it out on their founders’ former home ground for the Red Bull Home Ground Championship title and experience the team’s VALORANT roster ahead of the 2023 VCT for themselves.

  • Yinsu Collins returns to host the third iteration of Red Bull Home Ground alongside Mitch “Mitchman” McBride, Tom “Tombizz” Bissmire, Ryan “RyanCentral” Horton, Beatriz “kaquka” Alonso and Adam “Dinko” Hawthorne.

  • Tickets for Red Bull Home Ground are now sold! Don’t forget to tune in to the action which will be broadcasted live from Victoria Warehouse in Manchester on twitch and YouTube. The event will also be broadcast by various co-streamers in multiple languages, with details to be revealed soon.

  • AGON by AOC is the official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD joins Red Bull Home Ground as Technology Provider, ensuring the high-performance computing that will push the boundaries of the tournament. Supporting Red Bull Home Ground as a peripheral sponsor, HyperX ensures that players can reach their full potential on the stage.

How Tech is Changing The Reality of Gaming

The world of online gaming is still a relatively new one, especially when you compare it to the PC or console gaming sector. Although we take for granted things like cloud gaming making it possible for us to instantly play huge titles, games that allow us to trade NFTs with others all over the world, and being able to connect and play with friends on almost all of the major releases, these technologies are still very much in their infancy. Some of the older technology is equally fascinating though and that all stems from virtual reality. As virtual reality begins to reach the point where it almost can’t be improved upon, we’re going to take a look at the other ‘realities’ that the gaming industry is working on, including some that might surprise you.

Reality Live Streaming

Streaming sites have really come into their own in the last few years, with Twitch being one of the most used. This site offers users the chance to watch live-streamed footage of creators playing their favorite games. It’s possible to live stream this footage to anywhere in the world thanks to Twitch’s strategically placed hubs that they operate worldwide. These hubs send out the livestreamed footage to their closest users, enabling them to watch in real time. All the content creator has to have is a live-stream enabled headset. This is pretty fascinating tech, but a sector that’s taking it even further is the casino sector. Live dealer casinos enable players to see a croupier dealing cards from several different angles all in real time. Then, once the cards are dealt, they can interact with the croupier using the user interface on their screens. This requires much more sophisticated technology to facilitate the interaction, but this style of gaming is proving hugely popular with users of online casinos. So much so that Arabian Betting’s rundown of online casinos in Bahrain features the top three casinos as offering this style of gaming. 

Virtual Reality

Now onto the technology that’s been around the longest, virtual reality has been bubbling away in the background for decades. Going to the cinema and wearing the red and blue glasses to watch a film in three dimensions might seem hilarious now, but it was the first taste of what virtual reality could be. The dinosaurs on the screen weren’t actually leaping out at you, but with those glasses on, it did kind of seem like it. Fast forward to this decade and virtual reality has come and leaps and bounds since. Now it’s affordable for many to have a set of virtual reality goggles at home, enabling a totally immersive gaming experience. Prices range from the ridiculously cost effective Google Cardboard, which at around $9 enables you to fold a set of goggles that fits around your smartphone, creating a three dimensional gaming experience that isn’t going to blow minds, but isn’t going to blow budgets either. On the other end of the scale is the HTC Vive Pro Virtual Reality Headset which for the full set up comes in at around $1400. This promises a totally mesmerizing experience, users will be treated to full 360-degree vision with head tracking and feedback too. So each action you take, has a reaction, sometimes physical, sometimes audio, sometimes visual. The technology in this sort of headset can also enable users to experience augmented reality, which we’ll explore next.

Augmented Reality

Augmented reality is where you see the world as it is around you but with some changes. For example you might be walking around your city and an enormous dinosaur appears from around the corner of a building. It could appear to topple a statue over and seem incredibly lifelike, all through your VR goggles. At the other end of the scale, the hit game Pokémon Go is also a great example of augmented reality. In this game you head out on a walk and your phone notifies you if you get close to a Pokémon. Once you do, the Pokémon will appear on your screen with the backdrop of the actual world you’re in behind it. Obviously the Vive Pro gives a far more immersive experience than this, but it goes to show how accessible this technology is now becoming that anybody with even a basic smartphone can access it. The benefits of this sort of technology stretch far beyond the world of gaming. Already it is being used to help blind and partially sighted people learn to navigate the world safely. Environments are being simulated for them to negotiate, helping them to feel more at ease when they step out into the actual world. 

Tech Review – Waatr PureMax 4D self cleaning bottle, The Porsche of water bottles

We all drink water we all carry bottles and water is good for us and this new gadget we have been testing takes it to the next level. I have seen water bottle reviews before with not one ounce of tech in them but it is what it is but this bottle has and it has had people asking me questions and curiosity is a good thing but when I explained what this is all about the people that did see where like sure Jim we believe you but when I gave them a demo and told them what is inside and how it works they changed their mind. Yes it is a regular thing here in my house and WTF is that you have now which is funny and great at the same time been able to test new things and have the opportunity to do so..

Ok so after testing this for a few weeks here at home and out and about people will want to know what is the difference here between this and other bottles out there we all use today, for example I have several branded water bottles here I have used over the years with no tech in them and just a nice logo representing brands I work with, they hold water have a nice build and look to them and that is as far as it goes there is no tech involved at all so your water could be warm or cold and you get what you sip in short and like it or lump it, yes the convenience of a bottle is great but it has its limits and no much more than the bottle you might buy in your local food store.

In our vital need for hydration, water is processed, packaged, and stored, and picking up germs along the way, essentially degrading from its purest state. At WAATR, we aim to bring water back to its most natural state with an innovative line of products.

The build quality is top notch to begin with, our test bottle is on the larger side and might be cumbersome for some to use but there is a nice handle on the top and the container itself is super strong and can see it lasting a long long time. To use the bottle is not difficult at all there is no app yet one switch on the lid to make one of two choices with an LED lamp too that serves as a status light..

You can simply twist the cap off refill the bottle, inside you have a choice of two filters and you can buy these from the company as times goes.. PUREMAX 4D filter cartridge system consists of a proprietary blend of coconut charcoal and ion-exchange resin. Coconut charcoal is a highly porous organic material designed to capture organic molecules and chlorine effectively. Ion-exchange resin is a spherical porous bead resin material designed to exchange ions (inorganics) in the water for other Ions fixed in the resin. This process is very effective in reducing the hardness of the water.

 

 

What is 4D Purification

Powered by cutting-edge 4D Purification technology that first treats your water by destroying bio-contaminants using two powerful UV-C LEDs. These UV-C LEDs are intelligently placed inside the cap to achieve 1000000X purification by minimising the shadow effect caused by microscopic contaminants. Second, a state-of-the-art multistage filter cartridge system further purifies your water by removing various chemical, metal, particulate, and micro-plastic impurities.

So does my water taste better you ask? Dam right it does and it is also cooler than a traditional bottle, in my case it allows me to carry more water too given the container size which suits me, as mentioned this one might be cumbersome but the lid helps and saves you carrying multiple bottles, and for a fresh tasting cooler sup of water each time it is certainly a win for me and anyone who is looking at picking this up.

But there is more than just drinking water here in this bottle, you can cleanse your phone your keys and other items that will fit inside with the UV-C LEDs so this makes it even better than you might think and serving your water up clean and fresh is great but with the ability to keep your goods in top shape it is an added bonus and for me I can see this been more widely used going forward.

See the video below for more and what it is all about.

 

Features

WAATR PureMax 4D

  • 4D Purification® technology: First destroys and then filters water as you sip for maximum purification
  • Pro self-cleaning bottle
  • 2x 20mW UVC LEDs
  • 1,000,000X purification against bio-contaminants
  • Modular filter cartridge system
  • Includes 1x ARTESIAN filter and 1x PURIST filter
  • Reduces a wide range of impurities
  • Triple insulation 25 oz bottle
  • 18/8 stainless steel
  • Smart hydration reminder
  • Spout design
  • Portless magnetic charger
  • TSA-friendly
  • Limited availability – First Edition Bottle

BUY

Video

 

 

 

The Sony Christmas Gift Guide 2022

For tech lovers across the board, Sony has an array of innovative and exciting products to gift family, friends, and loved ones this festive season. Throughout 2022, Sony has delivered a selection of items perfect for Christmas presents, from TVs to cameras and headphones to smartphones, suitable for every budget – and not a partridge in sight! check out what is on offer form Sony this year below..

A world class pair of noise-cancelling headphones…

Tune into music, film and TV on the go, while tuning out from frantic festivities with the gift of the WH-1000XM5 industry-leading noise-cancelling headphones. These headphones are the latest in Sony’s top-of-the-range 1000X headphone range, with a new design and 30 hours’ battery life. Available in black and silver.

 

A stylish pair of wireless headphones on the go…

Ideal for those who are constantly on the move, are the small, light and mighty wireless LinkBuds S headphones. These innovative headphones can be worn comfortably around the clock and their high-quality wireless calling and music capabilities makes them the perfect gift for all ages. Available in white, black and ecru.

A speaker worth a party…

Perfect for those who love a party and to ‘Live Life Loud’, the exciting XG300 speaker has powerful sound and ambient illumination housed with a nifty retractable handle for tunes on the go. Available in black and light grey.

A soundbar for movies…

Give the gift of amazing sound for a full home cinema experience with a brand-new soundbar for Christmas this year. For those who want simple, but rich surround sound, the HT-A3000 is ideal for watching favourite movies and TV series. Available in black.

A gamer’s delight…

For the avid, or newcomer gamer, the latest in Sony technology is wrapped into the comfy and premium INZONE H7 headset, an excellent choice to keep gamers happy. Game all night with long battery life and a high-quality boom microphone, shaped so it can be brought closer to your mouth, ensuring you’ll always be heard clearly.

INZONE H7 also feature 360 Spatial Sound for Gaming and our proven hardware technology, you can detect where your opponents are and how far away. Hear them before they see you – even players hiding in shadow, or behind walls and obstacles, can’t stay hidden for long. Available in white.

 

A camera delight for vloggers…

Budding content creator on your present list? Treat them to the best camera for capturing the perfect shot or long-form video with the ZV-E10: with precise auto focus, a shooting grip and interchangeable lenses, it is designed from the ground up for a super-premium vlogging experience. Available in black.

For the budding professional…

With extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilisation, the α7S III again raises the bar for movie makers.

A blockbuster TV…

The hero BRAVIA A95K Series is the ultimate premium gift to impress, with the best quality picture to watch the best movies this Christmas. Our revolutionary Cognitive Processor XR™ processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.