Tag: #socialmedia

66% of people in Ireland find it creepy when their phone delivers ads based on their conversations

Two-thirds (66%) of consumers in Ireland find it creepy when their smartphone delivers ads based on their conversations, according to Deloitte’s 2022 Global Marketing Trends Consumer Survey. The survey also found that 58% are more willing to shop with brands that commit to addressing social inequities.

Deloitte’s 2022 Global Marketing Trends Consumer Survey is a survey of 11,500 consumers globally, seeking to understand emerging trends in purchasing decisions and attitudes towards data usage. 500 consumers in Ireland were surveyed.

Online is the preferred purchasing channel by consumers in Ireland across most categories, including travel (of those who made a travel-related purchase over a six-month period, 81% purchased online versus 10% who purchased in-store or in-person); clothing and footwear (67% online vs. 30% in-person); banking (63% vs. 23%); electronics (57% vs. 39%); furniture (55% vs. 42%); and motor (48% vs. 46%). In-store or in-person remains the preferred channel for purchasing household appliances (66% in-store vs. 31% online) and beauty and personal care products (62% vs. 37%).

Social media platforms are the most popular alternative purchase channel, with almost a quarter (24%) of respondents having made a purchase through a social media channel in the previous month – this rises to 39% among 18-25s and 32% among 26-45s. Social media platforms are followed by streaming services (20% of all respondents made a purchase via a streaming service in the previous month); video games (15%); voice assistants (6%); and virtual reality headsets (4%).

Commenting on the report, David Conway, Partner Lead for Deloitte Digital said: “Following the rapid digitisation that has occurred over the last two years, consumers in Ireland are increasingly using alternative channels to interact with and purchase from brands. Marketing executives should embrace hybrid purchasing solutions, going to where their customers are instead of waiting for customers to come to them.”

Purchase decision & social responsibility

When choosing a brand to shop with, 68% of consumers in Ireland are more willing to shop with brands that take actions to support their communities, followed by brands that strongly align with their personal values (65%); brands that commit to addressing climate change (61%); brands that commit to addressing social inequities (58%); and brands that take a public stance on social issues (53%).

When making a purchase, price and quality are the two most important considerations for consumers across all categories. However, other factors emerge among individual categories:

  • Banking products & services: For a quarter (25%), the most important purchasing consideration in this category is that the brand supports its community, followed by a safe purchase experience (most important consideration for 24%); that the brand commits to addressing social inequities (20%); and that it has high standards for protecting personal data (15%).
  • Motor: A quarter (25%) want to see that the brand commits to addressing social inequities, while a further quarter (25%) believe it is most important that motor brands have high standards for protecting personal data.
  • Travel: A quarter (25%) think it is most important that the brand supports its community.
  • Clothing and footwear: 14% think it is most important that the brand commits to addressing social inequities, while 13% prioritise the use of environmentally-sustainable materials and production methods.
  • Beauty and personal care: The most important consideration for 16% is the use of environmentally-sustainable materials and production methods – this rises to 36% among the 18-25 age group.

When it comes to advertising, younger consumers are more likely to notice diverse or inclusive advertising at time of purchase consideration, with recognition highest among the 18-25 age group in beauty and personal care (28%), travel (27%), furniture (21%), banking products and services (19%) and clothing and footwear (18%). Overall, travel is the category in which all respondents are most aware of diverse advertising (23%) and accessibly-designed products or services (30%).

Conway commented: “Although price and quality are undoubtedly the most important determining factors in purchase decision for consumers, when we look deeper, we see other important factors coming to the forefront that are nuanced to demographics and categories. Investing in understanding what their target demographics want and need – and taking action to respond to those wants and needs – will allow brands to become more competitive.

“Establishing KPIs to support this can help to ensure that brands continuously keep their purpose front and centre, and can also help to prevent brands from leaning into areas for which they are not ready.”

In terms of the purchasing experience itself, timely offers are the most highly-cited factor by consumers in Ireland in encouraging purchase decisions, followed by knowledgeable customer service. A no-hassle returns or cancellations policy is also highly cited as an encouraging factor in purchase decisions in the travel, clothing and footwear, household appliances and furniture categories.

“Timely offers are regularly fuelled by artificial intelligence, while knowledgeable customer service is – or should be – a human-centred endeavour supercharged by AI,” said Conway. “Bringing these together can unlock their full potential.”

Data usage

Respondents were presented with a variety of ways in which brands and organisations access and use consumer data and asked to indicate how helpful or creepy they find them. With regard to active listening – when their smartphone targets them with ads for a product or service following a conversation about said product or service – two-thirds (66%) find this creepy, while 16% find it helpful.

44% find it creepy when they are targeted with ads following an internet search, while 29% find it helpful. 13% find it creepy when they receive a notification of items going on sale from a brand that they regularly shop with; 67% find this helpful.

78% of respondents expect a brand to seek their express permission for all uses of their personal data. 68% are alarmed by the extent to which brands are tracking and using their personal data, while 47% say they have accepted that their data is used everywhere in a digital world.

Conway said: “Brands need to build a human-first data experience, prioritising strong customer relationships – you can’t lead with deeper tracking methods before the consumer trusts you. Empowering the consumer with choice, embedding feedback mechanisms along the way and always being transparent about why specific personal information is needed, will go a long way to fostering trust.”

6 Useful Tools That Can Improve Your Lead Generation Business

Generating leads is a major concern for businesses of all sizes. It doesn’t matter whether you’re just starting out or you’ve been in the business for years, the market is constantly changing and evolving. In order to stay ahead of your competition, you need to come up with new ways to attract customers.

For many small businesses, generating leads online has become one of their go-to strategies as it offers them a number of benefits over traditional marketing methods such as advertising or cold calling.

SeedProd for Page Building

SeedProd is a tool that you can use to quickly create an unlimited number of new landing pages, squeeze pages, and sales pages. You can use SeedProd to build your own website or to help you run your lead generation business. It is not the only tool of its kind but it is a very good one and easy to use.

CallScaler for Call Tracking

Call tracking is very important for businesses that want to generate more leads and sales. However, choosing the right call tracking software can be difficult and CallScaler is one of the best call tracking software in the market today. It has a lot of features that other call tracking systems don’t have.

Call tracking is essential for businesses to analyze the performance of their marketing campaigns and improve their results by adjusting the campaign. CallScaler is a powerful call tracking tool used to track, measure, and improve your sales funnels. The tool helps you to analyze the results, have a better conversion rate, increase quality score and reduce cost per acquisition.

 

Sendinblue for EMail and SMS Marketing

 

SendinBlue is the perfect tool for you to use if you want to create an email marketing campaign or an SMS marketing campaign. For example, it is competitively priced, and it provides a lot of useful features:

 

  • Automatic sending when you receive an email: your customers will be able to subscribe to your newsletters by just replying to the message they get. This way, you will be able to build a relationship with them before they sign up for your newsletter.
  • Send team emails, nudge your customers, or remind them of an event: you can send emails to a group of people by just adding their email addresses.
  • SMS marketing: SendinBlue allows you to create and send SMS messages in the same way as emails.
  • Create and send personalized emails: you can add your customers’ names in the subject line of your email.
  • Automate follow-up emails: SendinBlue allows you to create automated follow-up emails. 
  • Export your data: SendinBlue allows you to export your contacts in CSV format.

 

Lead Forensics for Getting Contact Details

Lead Forensics is an online service that allows you to get the contact details of people who have downloaded your lead magnets or visited your website. You can use this information to connect with and engage with those potential customers.

This service is one of the best ways to get leads. It’s free to use, but you can upgrade to a paid plan if you want more features.

There are other lead generation services out there, but Lead Forensics is among the favorites because it’s easy to use and the results are pretty good.

Another important feature is that you can create multiple lists of leads so you can target different groups of people. For example, if you have a product for both men and women, you can create a list of leads for each group.

The Importance of Effective Lead-Generation Strategies


Implementing effective lead-generation strategies is paramount in ensuring a stream of potential customers for your business. This is not merely about increasing the number of leads but about improving the quality of these leads to maximize conversion rates. Effective strategies help in crafting targeted marketing efforts, making it easier to reach the right audience at the right time with the right message.

In the digitally connected world, where consumers are bombarded with information, standing out to potential customers by offering value and relevance through your lead generation efforts becomes a critical success factor. Developing a robust B2C or B2B lead generation strategy can be challenging, but working with professional marketers who understand the complexities of lead generation can be incredibly helpful. Utilizing the right tools and technologies can also make a significant impact.

 

Google Ads for Advertising 

Google Ads started out as a pay-per-click service but has since evolved into something much more. Today, it’s an entire advertising platform in which advertisers can create and run ads on both desktop and mobile devices.

Using Google Ads is one of the best ways to generate leads for your business. It has been around since the early 2000s and offers some of the quickest results when it comes to generating traffic and leads.

Zapier for Automating Your Workflow

Zapier app is known as automation software that helps you automate your workflow to improve your lead generation business. It helps you connect hundreds of different web applications and get work done in a single click. It’s very useful for business owners, marketers, and agencies to save time and boost their productivity. For example, you can use Zapier to save all the contacts of your LinkedIn connections in your Gmail account.

If you’re looking to increase your lead generation skills, then you’ll be glad you came across this article. We’ve provided a list of six tools that will help you generate leads for years to come.

 

How to Use TikTok to Reach Your Business Goals

TikTok is a social media or rather video platform which went viral in 2018. As a Millenial or GenZ individual, there is a high chance you heard about TikTok or even posted a video on it. But do you know that TikTok is a great way to expand your business and target more buyers? Especially for such a tech-savvy young entrepreneur you are.

For those who don’t know what TikTok is, find about the platform in the article. Check the best ways you can use it for your business promotion below. 

Step #1: Explore the Market

Yes, there is a high probability the competitors are already using the platform. Once you answer your burning question on ‘Can I get a professional order for an essay from PaperWriter right before the exam,move on. Your essay is ready, so why not spend some time plotting against your competitors? Just kidding. Stay friendly.

 

How to explore TikTok as a marketing strategy? 

  • Create a TikTok account for your business; 
  • Search for your potential competitors and analyze the content they’re posting. You’ll be surprised with the number of videos one can create; 
  • Analyze the content of your competitors. How do they promote their products? How do they interact with the audience? Are they getting personal with the customers?;
  • Check the TikTok music library. You can download songs, remix them, and add them to your videos;
  • After a thorough analysis of the platform, you’ll get an idea of what your videos should look like. 

Step #2: Videos that Sell

Still feel confused about the content your account should focus on? Check the list of ideas for your videos below. But before reading the suggestions, remember the main TikTok rule. The content should be engaging, funny, and creative. No more boring business presentations from your last workplace. 

  • Get personal. TikTok users love personal stories. In turn, a personal story causes a strong emotional response, making the viewer crave for more. Tell things about yourself or create a whole story about how you started your business;
  • Story time. Yes, TikTok users have a zest for well-made stories. The latter may not be even business-related, but if the stories spark with raw emotion – use them. Regardless of your business, everyone would love to see and hear how you saved a stray cat; 
  • Dogs and cats. TikTok is a paradise for pet grooming salons. Everyone loves cute animals. Have an animal? Make a video about it or take it to the office with you; 
  • Creating a product. Show the users how you choose a fabric for that amazing apparel and the way you create the item later; 
  • Show TikTokers how to use your product. Designed a bag? Choose a few matching outfits and show how the bag pockets can be used;
  • Charity. If your business donates money or products to local shelters, film the process. 

Step #3: Hashtags 

Yes, you’re not old-fashioned if you decide to use hashtags. In fact, proper hashtags sell well on TikTok. All those Millennials and GenZs click on hashtags to reach the content they like and the products they need. 

Use your hashtags smartly.

  • Respect the users. Don’t use hashtags that are popular but have no relation to your business. You don’t want to look like a fraud, right?;
  • Competitors again. Check which hashtags other companies in your niche are using; 
  • Your customers. Ask them to add hashtags leading to your business account each time they post a video about your product. This is especially effective when it comes to fashion items. People love creating outfits and making videos about them.

Step #4: When Ad is Never Old

Like YouTube and any other video platform, TikTok is an open space for business battles. Use ads to be a winner. 

  • Common adds. You can post a business ad that will appear between the user’s videos. However, TikTokers can easily scroll your ad down; 
  • Opening ad. This option is for privileged businesses. Your ad will appear on the main page of the user’s account right when they log in; 
  • Hashtag-challenge ads. Occasionally, TikTok organizes challenges to promote businesses. Make sure you check the Discover page from time to time.

Step #5: Show Your Creative Side

TikTok is not a place for business meetings or high sales. Remember it when creating a video. On the other hand, TikTok inspires your inner child to play, create, and have fun. 

 

  • Add music. You can choose any song from the app’s library and lip-sync it or simply add it to the video for cover; 
  • Participate in TikTok singing challenges. Hit the highest note of Lady Gaga’s ‘Bad Romance’ or sing ‘Into the Thick of It’ acapella. Your subscribers will be happy to learn more about your hidden talents; 
  • Add effects. Filters are a great way to highlight or hide some specific parts of the video;
  • Dance, dance, dance! TikTok is a space to explore your creativity and build authentic relationships with the audience. No need to be a professional dancer in order to participate in dance challenges. Just have fun!

Step #6: What Not to Do on TikTok

Some users may violate TikTok rules and post disrespectful content. You may be the nicest person, but a bad reputation does no good to the business. How to avoid the pitfalls? 

  • Boredom. The last thing TikTokers want to see is a long Google business-like meeting. Wipe that serious face away! And no product presentations with statistics – they will easily put your audience to sleep;
  • Children. TikTok parents are eager to exploit their children to get more views. However, children cannot give their permission because they are under full parental custody. So before you invade into your child’s privacy, ask whether they want to be filmed;
  • Strangers. The same rule of privacy goes about people you meet in the street or a supermarket queue. You don’t want them to sue you, right?

Final Thoughts

TikTok is a rewarding marketing tool if you use it right. Let your inner child out, add some humor, and you’re good to go! Remember that TikTok is not a high-sales platform. It’s rather a way to engage emotionally with your potential audience and let you cool off at the end of a busy week. Do remember to increase your followers to get the desired success. If you find it too stressful to get organic growth then you may find out more to buy real TikTok followers from several sources.

We hope you found the article useful. For more info on TikTok, check their official platform. Good luck!

 

GlobalData reveals list of top 20 fintech influencers in Q2 2021 to follow on Twitter

Fintech adoption was already on the rise prior to the COVID-19 pandemic. However, the uncertainty related to the pandemic accelerated shift towards digital financial life and it became an indispensable part of daily life. Against this backdrop, GlobalData, a leading data and analytics company, has ranked the top fintech influencers during the second quarter (Q2) of 2021, based on their performance and engagement on Twitter.

GlobalData’s Fintech Influencer Platform, which tracks top 500 fintech experts and their discussions pertaining to the emerging trends, topics, innovations and companies etc around fintech, revealed Spiros Margaris, Founder of Margaris Ventures, as the top influencer during Q2 2021. Margaris is also a venture capitalist and advisory board member at GENTWO AG. Margaris largely shares updates on fintech, blockchain and AI on Twitter.

 

Andreas Staub, with an influencer score of 68, emerged as the second top influencer in Q2 2021. Staub is the Head of Corporate Development and Digital Transformation at Raiffeisen Group in Switzerland. His areas of interest and posts on Twitter include fintech innovation, behavioral economics, insurtech, bigdata and AI.

Theodora Lau emerged as the next top influencer among the fintech experts with an influencer score of 62. Lau is the Founder of Unconventional Ventures and Book Author at Kogan Page. Her focus is on developing and growing an ecosystem of financial institutions, venture capitalists, startups, corporations, and entrepreneurs.

Smitarani Tripathy, Influencer Analyst at GlobalData, comments: “The newly emerged keywords and hashtags in Q2 2021 included ‘SDGs’, ‘Unicorn’, ‘Serverless’, ‘Govtech’, ‘#Esg”, and ‘#Cbdc’. By following the top fintech influencers, which represent not only fintech experts, but also academia, technologist and economist, one can track the beat of the industry on a regular basis, ultimately leading to a better-informed decision-making in different fields of fintech.”

Carbon Food-Print: The Climate Impact of Trending TikTok Food Revealed

New research has revealed that a cheeseburger produces more grams of carbon dioxide equivalent (gCO2e) than any other trending food, followed by mozzarella sticks and then banana bread.

With My Emissions revealing that 25% of greenhouse gas emissions coming from food, Uswitch has analysed each ingredient of the top trending food and drink to discover which recipes are having the most impact on the planet. The research involved running the ingredients of 72 recipes through My Emissions Food Carbon Footprint Calculator and adding up the grand total emissions number for each one to discover the highest and lowest emitters of the top trending food and drink. 

The results reveal that a cheeseburger (which has over 780 views on TikTok) is the worst emitter amongst top trending foods; comprising of a hamburger, a bun, ketchup and cheddar cheese, the American-favourite meal produces 5,768 gCO2e which is the equivalent of driving your car for over 14 miles! The second-worst offender is mozzarella sticks producing 2,346 gCO2e, and the third on the list goes to the recipe seen on everyone’s social media in lockdown – banana bread. 

Viral TikTok recipes make up 40% of the top 20 highest emitters list; baked feta pasta is fifth producing 1,929 gCO2e, DIY hazelnut spread is seventh with a total of 1,658 gCO2e, whilst the TikTok breakfast sandwich (bread, cheese, eggs, and butter) is in ninth producing 1,506 gCO2e. Outside of the top 10 are the famous tortilla wrap (12th), mini pancake cereal (16th), floral focaccia (17th), pesto eggs (18th), and ice cream bread (20th).

Top 20 Foods With Highest Emissions

  Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Cheeseburger 780.4 million 5,768
2 Mozzarella Sticks 12.6 million 2,346
3 Banana Bread 283.9 million 2,332
4 Mac and Cheese 1.3 billion 2,060
5 Tiktok Feta Pasta 1 billion 1,929
6 Hot Chocolate Bomb 131.2 million 1,858
7 DIY Hazelnut Spread 1.8 million 1,658
8 California Rolls/Sushi 1.4 million 1,573
9 TikTok Breakfast Sandwich 169.1 million 1,506
10 Camembert Fondue 44.3 million 1,241
11 Fettuccine Alfredo 13.9 million 1,209
12 TikTok Tortilla Wrap 44.2 million 1,184
13 Chicken Quesadilla 9.2 million 1,058
14 Breakfast Charcuterie 103,000 1,054
15 Souvlaki 28.1 million 1,031
16 Mini Pancake Cereal 1.6 billion 1,006
17 Floral Focaccia 27.6 million 964
18 TikTok Pesto Eggs 220.4 million 955
19 Poke Bowl 96 million 944
20 Ice Cream Bread 9.4 million 894

Top 20 Foods With Lowest Emissions

The trending food with the least amount of greenhouse gas emissions is spicy pickled garlic, which is yet another TikTok sensation. Simply by adding 16 garlic cloves, hot sauce, thyme and chilli flakes to a mason jar you can jump on the internet craze without worrying about the impact on the planet, as spicy pickled garlic emits just 83 gCO2e. This means you could make this recipe nearly 5 times before it had the same environmental impact as taking your car for a one-mile spin. The second-lowest emitter amongst the trending foods is corn ribs – this simple recipe’s total emissions are 289 gCO2e, whilst third place acai bowl has emissions totalling 354 gCO2e.

Interestingly, only two of the meals on the list are meat-based, while the rest are either vegan or meat-free; this compares with a total of nine foods featuring on the top 20 worst emissions list that are meat-based. Chilli and garlic scallops round off the top 10 list with 522 gCO2e total emissions and the only other meat-based meal is the American breakfast choice of bacon and pancakes, emitting 583 gCO2e ranking the 14th lowest emitter of trending foods.

Just like the top 20 highest emissions, there are many recent viral recipes amongst the foods with the lowest emissions; TikTok pasta chips (literally pasta baked into chips) is the sixth lowest emitting just 468 gCO2e, three-ingredient creme brulee is 12th on the list, followed by the colourful sweet treat Cloud Bread which has a total emission of 582 gCO2e.

Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Spicy Pickled Garlic 215.7 million 83
2 Corn Ribs 11.7 million 289
3 Acai Bowl 215. million 354
4 Beetroot Hummus 84.5 thousand 375
5 Smashed Brussels Sprouts 227.6 thousand 428
6 TikTok Pasta Chips 897.4 million 468
7 Grazing Boards 34.6 million 476
8 Homemade Bread 70 million 484
9 Baked Oats 803.3 million 501
10 Chilli Garlic Scallops 85.2 million 522
11 Bruschetta 136.7 million 541
12 3-Ingredient Creme Brulee 95.5 million 564
13 Cloud Bread 3.2 billion 582
14 Bacon and Pancakes 85.5 million 583
15 Vegan Buffalo Wings 50.3 thousand 642
16 Cream Tea 2.4 million 643
17 Potato Galette 182.3 thousand 647
18 Sunday Roast – Nut roast 89.5 thousand 702
19 Chilli Oil Eggs 2.7 million 713
20 Eggs Florentine 62.3 thousand 735

Full research can be found here: https://www.uswitch.com/gas-electricity/food-carbon-footprint/

How To Use Social Media The Right Way To Grow Your Business

In the past years, we all have witnessed the power of social media and its impact on our lives. Social platforms are growing insanely and whether we like it or not, it’s life-controlling. This is because it influences our daily decisions in every aspect. It has become our tool to buy, sell, or even search for the best deals, brands, and offers for every tiny and big detail of our lives. For instance, if you decided to buy a new car, you’d reach out to social media for the latest reviews and other users’ different points of view. The same goes for bigger decisions, as well as the most trivial ones, like buying your one-year-old a toy.

 

Social media has become an essential means of marketing for almost every business around the world. It sets the marketing strategies and goals of this era. There’s no easier way to reach customers of different age groups, nationalities, interests, and views. If social media was able to change nations, raise awareness, and connect people around the globe, it can definitely help you with the expansion and growth of your business. Social media advertising services is now another way many people use today.

Generate Your Leads

To expand your online business through social platforms, you need to identify your audience, whether they’re individuals or companies that might be interested in what you’re providing. Identifying your audience means you should literally know every detail about them; their interests, their income, their location, as well as their referrals. Knowing your targeted audience is one of the most important steps in your marketing plan.

Promotional Methods

Your products or services should be directed to the right audience, which can be best done through promotional methods. You need to pick your promotional methods wisely so it best serves your business purpose and targets. Investing in paid ads is a good idea and if targeted to the right audience, it can take you where you want to be. If your ads appear to the right customer based on interest, needs, and age group, it will easily direct to your website. When you reach the right prospect, they might initiate a conversation about the product or service you’re providing. Make sure your ads are not wasted and have reached your targeted audience.

Visual Content Marketing

Creating appealing visual content on social media to tell the audience about your product is a very successful tool to grab the attention of the audience. The visual part in marketing is so powerful, people get engaged with creative graphics, memes, and other storytelling methods that can increase awareness and excitement about what you provide. Now, not everyone is capable of handling visual marketing, so knowing the specific strategies that will work for your business and partnering with a good agency can help you do so to make sure you get the best results possible. It is exactly how you increase your followers, capture fans, and boost traffic to your service or product. Images that you design for your product should represent your business at its best.

Social Media Platforms

Targeting the right audience and making the right plan for your marketing are important factors to expand your online business. Choosing the best social media platforms for your business is a crucial element for its growth and success. While working on your marketing plan, you should be aware of what is called Marketing Segmentation and buy social media accounts to cover all your segments need to know what platforms your audiences and prospects are interested in using. The market segmentation depends on knowing your targeted audience, as well as every single detail about them, even the things that may seem unimportant should be taken into consideration. Another alternative to look at is Signals.

Building Trust

Social media platforms have become much more than a selling and buying tool. Building trust with your customers will keep your business up and running. The trust of your customers is going to increase followers, as well as awareness about your business. Being honest about your products or services is essential, a negative comment or post can take your business down the drain, so keep your authenticity. Being responsive to customers and getting engaged in their conversations builds channels of trust and positive relationships. We’ve seen many times that an impressive comment from a customer may go viral and can reach out more than thousands of ads. You need to work hard on your customers’ satisfaction if you intend to grow a successful business.

 

 

Whether we like it or not, social media plays a vital role in directing your needs and views about almost anything in our life. It is the powerful drive of raising your awareness and directly affecting your decisions. Social media platforms are the best tools to expand your business and make it a success.Reaching out to a targeted audience is a much easier approach nowadays, based on market research and segmentation. Many social media users are so curious to get rapid success, so end up choosing growth tools like path social or other tools. But the real concern is path social legit, can you totally trust these kinds of tools? Well, your creativity and authenticity are the main paths to success in your online business.

How to Easily Work on Boosting Product Awareness

After putting in lots of time planning, researching, designing, developing, and manufacturing a product, it is time to set up shop and start selling. However, sales do not come naturally and gaining traction on a new product takes time, so how can you reach your target audience, get them excited about the product, build trust and grow real sales? Well, the answer is building product awareness. 

Brand awareness is how customers will recognise and recall your product and business. Businesses with better brand awareness will have a range of audiences that are familiar with its logo, messaging, stories, taglines and products. 

E-commerce is continuing to boom so it is no surprise that the Internet is now the main way to build brand awareness; thus, digital marketing is now vital for most businesses. With that in mind, here are some tips and tricks to help you boost your product’s brand awareness online. 

 

Develop and Manage Brand Identity 

The first thing you should do to develop brand awareness is to create brand assets and identity. These are varied and difficult to create, manage and enforce use throughout the company which is why some businesses use apps like BrandHub software to streamline the management and encourage the company-wide deployment of brand assets. The most common brand assets include logos, typography, legal documents, color schemes, graphics, photography and stories. 

 

The advantages of using brand awareness software are that it provides a place to organize your brand assets, present and communicate brand guidelines to a team, and create brand-specific adverts. 

Write and Share Your Brand Story

Telling a compelling story about your brand is a big part of building brand awareness, as consumers want to connect with stories, communities, and experiences rather than just buy a product. The things to include in your brand origin story are why the product was made, why it’s important to you and how it can help people. 

Use Influencers to Reach New Audiences

One way to boost brand awareness is by working with influencers to promote your brand and products. Influencers who are trusted and well-known by their audience can help to grow brand awareness by introducing and discussing your brand or product in their content. In turn, this should lead to more people and even new audiences knowing about your product. 

Focus on Social Media

There are millions of people using social media platforms like Facebook and Instagram so doubling down and focusing on getting your message out on social media is vital to growing brand awareness nowadays. Most social platforms have business versions from which you can message customers and share images and content related to your brand. 

Use Relevant Keywords to Improve SEO

Search engine optimization (SEO) is key to customers finding your business and brand using browser search engines, the most popular being Google. For content to be found and ranked well in Google’s search results, both the website and the written content need to be set up or optimized correctly. One way of doing this is by including keywords in your content that your target audiences are looking for. To find out the most popular keywords that are related to your industry, you must first do some keyword research using keyword research tools, and these keywords must then be written into your content so customers can find you easily. 

Ask Customers to Post Photos and Feedback

When launching a product, one option for building brand awareness quickly is by contacting your first customers to ask them for photos of them using the products and their feedback, ideally posted on social media. The customer-created content provides social proof and real opinions about your product which other people can interact with and use to make decisions about buying your product. 

Advertise Using Google Adsense

If you are looking to quickly reach your target audience, then paid ads online are very effective, although it can be difficult to hone in on your audience and serve an advert that is going to get a response. The good thing about Google Adsense is that its AI technology means your adverts will only be placed on websites that are related to your brand and industry, increasing the chance of someone in your target audience seeing it. 

Give Something For Free

Every customer loves getting freebies, and this can be an effective way to promote your brand. Your brand name and logo can go on several items such as baseball caps, t-shirts, keyrings, koozies, and pens to be given away with purchased products or at events. 

 

Building brand awareness and ultimately driving sales to an online store can be a real challenge, however, if you follow the tips and tricks above, you can save some time and get your product selling faster. 

Top 7 Apps That Distract You From Your Studies

Find out a list of the top 7 most distracting apps. Which one will make you forget about your studies?

Learning is often a long and challenging process. Moreover, it might become even more complicated if you are constantly distracted from your studies. Which apps usually make students stick to the screen of their smartphones for hours? Let’s find out more information about this common issue below. 

 

There is nothing new that most students have dozens of academic assignments that should be completed within the shortest terms. Many learners are forced to constantly do the research and look for the answers to different questions related to their studies, such as “what is a capstone project?” or “how to write an essay on ecology fast?” Fortunately, there is a handy solution to this issue. Now, you can get professional academic writing and mba assignment help in a reliable way. Just order papers online and solve all your academic issues in no time. This will allow you to use your favourite apps as much time as you want without any limitations. So, here is the list of the most popular apps that are incredibly popular among students all over the world. 

TikTok 

This is one of the most popular social networking services among students.People use it globally and many users choose to have the TikTok growth service to stay in the top. If you haven’t tried using it already, it might make you forget about everything for hours. The core function of this app is an opportunity to share short videos with your friends and the entire world. You can find millions of funny and entertaining videos on the platform that will make you laugh out loud. The maximum length of a video is only one minute. 

Moreover, it is easy to share your own videos too. The app is intuitively understandable and user-friendly. Not to mention, the number of TikTok downloads in the past year reached 800 million.

Facebook 

This is a veteran social media with a whopping number of users that continues to grow. Even your parents and grandma might be using Facebook. The network has an incredible number of functions and options available to all users. This includes sharing photos and videos, finding friends and mates, connecting with other people, selling goods and services, placing ads, and many more. 

Facebook is considered one of the most common distractors for many learners since you might spend days and hours on this social media. 

WhatsApp 

Online communication has long become a considerable part of our lives. It’s easy to drop a message, send photos and videos, make video and audio calls, and chat in groups on the most popular messengers. However, WhatsApp still takes first place on the list of the most commonly used apps for online communication. You can hardly find a person who doesn’t use WhatsApp to send free messages to their family and friends. By the way, the app is completely free to use. 

Instagram 

This is another powerful social media that revolutionised the digital world almost a decade ago. The main thing you can do there is to share countless photos, posts, and stories with your subscribers. Moreover, blogging on Instagram allows monetisation. This means the popular bloggers can earn thousands of dollars by sharing different types of information by means of Instagram. You can do that, too. 

Messenger 

This app is also known as Facebook messenger. The app allows you to communicate with hundreds of friends from Facebook, as well as chat with people out of your network. It is an easy, convenient, and reliable way to keep in touch with all your mates.

Messenger can also be used for business purposes. In case you sell goods or services on Facebook, you can communicate with all your customers via this handy app. 

Snapchat 

This is another incredibly popular app for chatting and sharing media. The number of downloads of this app has reached 280 million in the past year only. Moreover, the service attracts more and more new users with its flawless design and rich functionality. It’s easy to have fun and forget about all your worries with Snapchat! 

Netflix 

Everyone knows Netflix. The mobile app of this popular service is currently booming. If you are fond of watching movies, series, and the most well-known TV shows, Netflix is always ready to offer you such an opportunity. The app contains millions of different high-resolution videos, so you can now enjoy watching your favourites anytime and everywhere. 

If you wonder about the numbers, over 220 million people have been using Netflix to spend their time in an easy and relaxing way. The variety of genres and styles of movies available on the app looks overwhelming even for the most dedicated cinema lovers. 

Final Words 

The most popular apps for most students are social media and messengers. This is because online communication now takes a considerable part of the free time of most people. Facebook,

Top 3 Tips To Inspire People Online

Having an online presence is a skill that many people aspire to have. When you are followed by numerous people online, you will be able to inspire them and share your experience. Many people work hard to become influential and make a career out of their online and social media presence. There is no one right way to become an online public figure, get people to follow you, and listen to what you have to say. However, there are some ways you can try to boost your social media skills and get more people to trust what you have to say. 

3 Tips To Help You Become More Inspirational Online

1. Be Confident

When it comes to inspiring people on the internet, you will need to take command from very early on. Online viewers are always eager to know everything about the person addressing them and what they have to share. So they will not waste any time if they do not feel like you are in command. You will need to be confident and assertive for your viewers to connect better with you and start trusting what you have to say. Make sure your confidence is supported by experience though, as your followers will not just believe anything you say or do unless you can support it. So keep in mind that confidence comes with responsibility towards your audience. 

2. Be Honest

Online viewers like watching life coaches and influencers that they can relate to. When people are logging into websites about life coaching, they expect the professional talking to them to be as honest as possible and to share their own experiences in a transparent way that leaves no room for mistrust. That is why if you are trying to inspire people and get them to really follow your guidance, you need to be incredibly honest with them and let them in on all your experiences and thoughts so that they can relate to you on another level. 

2. Challenge Followers

If you have an online platform where you address your viewers from time to time, then it can be a good idea to challenge them a little in order to inspire them in the long run. Online viewers seek inspiration online when they are fed up with real life and what goes on in their day-to-day circumstances. So when they view your content online in order to get inspired, you should try to challenge them a little and get them to walk out of their comfort zones and try new things. The way you challenge them does not have to be anything too complicated; you can even simply inspire them to challenge themselves by showing them how you may have challenged yourself in the past and succeeded. 

Skills You Need Online 

The key to inspiring people online is to have the right personality and be a born leader who can talk to people and get to them without too much trouble. However, even if you have the right personality to get the job done, you still need to learn some skills so that you can shine in the busy online crowd without any issues. Those skills include learning how to communicate and engage with your online followers in a way that makes them feel heard and appreciated. You should also know some social media skills that can help you shine a little brighter and ensure everyone in your target audience is getting to your content without any problems. 

Why Online Influence is Important

From time to time, people like to go online to get inspired and find people who can motivate them to get their lives in order one way or another. This is where online media and influencers play a huge part in people’s lives as they can help them change the way they live and stay motivated by simply sharing their own thoughts and experiences in a positive manner that promotes success. 

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Inspiring people online is a skill that not many people have. However, if you have the right personality and want to start making a difference online, then all you will need to do is be honest, confident, and challenge your followers in a way that keeps them engaged and motivated. Remember that everything you say online can affect your followers in one way or the other, so make sure you watch everything you say and think of your viewers the whole time. Try to develop your online and social media skills so that you can engage with your audience in a positive manner and use your platform in the best way possible.