Aer Lingus Chooses Salesforce to Digitally Transform Customer Journeys

Salesforce today announced that Aer Lingus, the Irish flag carrier, is using Service Cloud and Marketing Cloud to transform its customer experiences.

Why it’s important: 96% of customers say excellent customer service builds trust, according to Salesforce research.

With Salesforce, Aer Lingus will digitally transform to deliver personalisation and seamless customer experiences at scale. This includes introducing a centralised management capability and omni-channel approach across all marketing, transactional, post purchase/travel, loyalty, support and disruption communications.

Creating a customer-first approach across all touchpoints will remove friction, optimise the right message at the right time, and also help Aer Lingus consolidate its technology stack.

  • With Service Cloud, Aer Lingus will allow customer service teams to respond to customers more efficiently through data, automation, UI and guided workflows.  average case handling time and increase agent productivity through guided workflows. This will enable teams to respond to customers more effectively and quickly during peak travel periods.
  • Marketing Cloud will streamline all customer communications, increasing the quality of communications through richer, more relevant data and increased consistency.

 

Susanne Carberry, Aer Lingus Chief Customer Officer, said: “At Aer Lingus, we are constantly striving to enhance our customers’ journey with us. Salesforce will allow us to understand our customers better and offer them a personalised, digital led experience. As we grow our airline, this will become an integral part of how we ensure we are giving customers the dedicated care that they expect from Aer Lingus.

“We’re delighted to be working with Salesforce as we use their game-changing technology as part of our ongoing digital transformation.”

Carolan Lennon, Salesforce Ireland Country Leader, said: “The airline industry is increasingly competitive, and how brands communicate with passengers will continue to be a key differentiator. From booking travel to receiving notifications of new routes, Aer Lingus recognises the power of personalised customer journeys in the air and in their digital offer. Enhancing personalisation and reducing friction experiences are key ingredients driving success with Aer Lingus. We’re excited to help Ireland’s flag carrier to unlock the opportunities that digital transformation has to offer.”

Why Customer Experience is the Key to Business Success

In the ever-evolving world of commerce, customer experience has become more critical than ever. Businesses constantly seek ways to satisfy customers and keep them returning for more. And in today’s digitized landscape, having a good customer experience is no longer simply “nice to have” – it’s essential. By offering personalized services, responding quickly to customer needs, and listening closely to their feedback, you can build stronger customer relationships and help your business grow organically. This blog post explores why investing in improved customer experience sets companies up for success.

1. More Positive Word of Mouth

Positive word of mouth can be a game changer for businesses. According to folks at TSA Group, customers tend to share their positive experiences, whether it’s with friends, family, or colleagues. Hence, they are more likely to recommend businesses they’ve had great experiences with.

This can be huge for businesses as it can increase brand awareness and ultimately drive new customers through referrals. A good reputation is everything, so ensuring customers are happy and satisfied should be a top priority for any business. Word of mouth can be incredibly powerful and greatly impact a business’s success.

2. Increased Customer Retention

In the competitive business world, more is needed to attract new customers. The key to success lies in building strong relationships with those customers, knowing they’ll return repeatedly. That’s why providing a great customer experience is vital.

By prioritizing your customers’ needs and exceeding to deliver exceptional service, you’ll build loyalty and trust, increasing customer retention rates. And with more people choosing your brand over your competitors, you can look forward to enjoying more repeat business and ongoing success for many years to come.

3. Improved Brand Image and Reputation

When building a thriving business, few things are as valuable as a strong brand image and reputation. Companies that prioritize their customers and go above and beyond to ensure their satisfaction often set themselves apart from the competition. Not only does this approach help retain existing customers, but it can also attract new ones looking for a company that truly values and cares about their needs.

A positive reputation can also lead to partnerships and collaborations with other businesses, further bolstering a company’s success. You can use your reputation to open new doors and build relationships beyond your customer base. Customers will recognize your commitment to customer experience, which can be an invaluable asset in the long run.

4. Higher Profit Margins

In today’s competitive market, investing in customer experience can be the key to unlocking higher profit margins. By providing a top-notch experience for your customers, you can encourage repeat purchases and reduce the costs associated with returns or refunds. This leads to increased revenue and greater customer loyalty and advocacy.

Additionally, by incorporating user feedback during development, businesses can bring products and services to market faster, equating to a significant competitive advantage. Investing in customer experience has the potential to yield substantial benefits for companies looking to increase their profit margins.

5. Improved Customer Insights

A great customer experience can also help you gain valuable insights into your customer’s needs and preferences. Through surveys, reviews, feedback forms, and other tools, businesses can better understand their target audience and use this information to identify potential growth opportunities.

By listening to customer feedback, companies can fine-tune their product offerings and marketing strategies to better meet their customers’ needs. For instance, if customers demand more personalization, businesses can focus on delivering customized solutions that ensure a great customer experience. Understanding your target market is essential for any business; improved customer experience can help you get there.

6. Enhanced Employee Morale

Providing excellent customer service also has benefits for your employees. Having a positive attitude towards customers and taking the time to understand their needs can help create an environment of respect and appreciation. This encourages better collaboration between departments, boosts workplace morale, and increases employee satisfaction.

Additionally, when employees understand the impact of good customer service, they’re more likely to take ownership of their work and strive for excellence. This contributes to improved customer satisfaction and loyalty, further contributing to a business’s success. Hence, investing in customer experience can help employees feel more valued and appreciated.

Customer experience is an essential factor that must be considered. Investing in improved customer experience can lead to more positive word of mouth, increased customer retention rates, improved brand image and reputation, higher profit margins, better customer insights, and enhanced employee morale. Businesses should strive to provide exceptional service and create a personalized experience for every single customer. With the right approach and investment, you can build strong customer relationships and position yourself for long-term success.

Boosting Sales and Customer Engagement with the Power of 3D Product Configurators

In the competitive landscape of modern business, capturing the attention and interest of customers is crucial for driving sales and fostering brand loyalty. With the rapid advancement of technology, businesses are leveraging innovative solutions to enhance customer engagement and provide unique shopping experiences. One such powerful tool that is transforming the way businesses operate is the 3D product configurator. In this article, we will explore the benefits and applications of 3D product configurators in boosting sales and customer engagement, and how this cutting-edge technology is reshaping the business landscape.

Creating Interactive Product Experiences

Traditional product images and descriptions can only convey so much to potential customers. However, 3D product configurators take product visualization to a whole new level. By allowing customers to interact with virtual representations of products in real-time, configurators provide an immersive and engaging experience. Customers can rotate, zoom in, and explore every aspect of the product, gaining a comprehensive understanding of its design, features, and customization options.

 

The interactive nature of 3D product configurators empowers customers to personalize products according to their preferences, selecting colors, materials, sizes, and additional features. This level of customization creates a sense of ownership and personal connection, ultimately leading to increased customer satisfaction and higher conversion rates.

Streamlining the Customization Process

Customization has become a significant trend in consumer preferences. However, implementing customization options in a streamlined and efficient manner can be challenging for businesses. This is where 3D product configurators shine. By providing a user-friendly interface, configurators enable customers to easily customize products and see the changes reflected in real-time.

The configurator seamlessly generates accurate manufacturing specifications, eliminating the need for manual coordination between customers and manufacturers. This not only reduces the margin for errors but also optimizes the production process, allowing businesses to efficiently handle custom orders. The streamlined customization process not only improves customer satisfaction but also boosts operational efficiency and reduces costs.

Showcasing Product Variations and Upselling Opportunities

Product variations and upselling opportunities play a vital role in driving sales and increasing average order value. 3D product configurators excel in showcasing different product options and upgrades. By presenting customers with a wide range of choices and configurations, businesses can tap into upselling opportunities and encourage customers to explore premium features or accessories.

The configurator serves as a visual sales tool, allowing customers to see the impact of each variation on the final product. This visual representation enhances the perceived value of the product and helps customers make more informed purchasing decisions. By leveraging the power of 3D product configurators, businesses can effectively showcase their product range and maximize sales potential.

Enhancing the Online Retail Experience

One of the challenges in online retail is replicating the tactile experience of in-store shopping. However, 3D product configurators bridge this gap by providing a rich and interactive online shopping experience. Customers can virtually try different combinations, visualize the product from various angles, and see how it fits into their desired context.

Moreover, the configurator allows customers to share their customized designs on social media platforms, generating user-generated content and word-of-mouth marketing. This social aspect adds another layer of customer engagement and expands the reach of the brand.

Data-Driven Insights and Continuous Improvement

The integration of 3D product configurators brings valuable data-driven insights to businesses. By analyzing customer interactions and customization choices, businesses can gain a deeper understanding of customer preferences, market trends, and popular product variations. This data-driven approach empowers businesses to make informed decisions in product development, marketing strategies, and inventory management.

Additionally, the configurator serves as a feedback mechanism, providing businesses with valuable insights into customer preferences and potential areas for improvement. By continuously analyzing customer behavior and feedback, businesses can refine their product offerings, tailor their marketing campaigns, and deliver an exceptional customer experience.

Conclusion

The implementation of 3D product configurators has revolutionized the way businesses engage with customers, boost sales, and enhance the overall shopping experience. Through interactive product experiences, streamlined customization processes, showcasing product variations, enhancing online retail experiences, and leveraging data-driven insights, businesses can gain a competitive edge and meet the evolving demands of modern consumers.

By embracing the power of 3D product configurators, businesses can drive sales, foster customer engagement, and establish themselves as industry leaders. As technology continues to advance, we can expect further innovations and refinements in the realm of product configuration, providing even more exciting opportunities for businesses to thrive.

Be a Casino VIP from Home: 6 Exclusive Benefits of Online Entertainment

Online entertainment has revolutionized the way we experience various activities, including the world of casinos. Thanks to the advent of online gambling platforms, anyone can now become a casino VIP right from the comfort of their own home. Gone are the days when exclusive privileges were reserved only for high rollers visiting luxurious brick-and-mortar establishments. 

Best online casinos NZ offer a plethora of benefits that cater to players of all levels. In this article, we will explore six exclusive advantages of online entertainment that make every player feel like a true VIP, regardless of their budget or experience. So, sit back, relax, and discover the exciting perks that await you in the virtual realm of online casinos.

1. The Convenience of 24/7 Entertainment 

In the world of online entertainment, one of the most enticing benefits is the convenience of accessing casino games anytime and anywhere. Unlike traditional brick-and-mortar casinos with their restricted operating hours, online casinos are open 24 hours a day, 7 days a week. This means that whether it’s the middle of the night or a busy workday, you can log in to your favourite online casino and indulge in thrilling games at your own convenience. 

No longer do you need to plan a trip or worry about travel arrangements? With just a few clicks, you can instantly immerse yourself in a world of excitement, enjoying your favorite casino games from the comfort of your own home or even while on the go using your mobile device. The flexibility and accessibility offered by online casinos truly make every player feel like a VIP.

2. Lucrative Welcome Bonuses 

When it comes to online casinos, one of the most alluring perks that await new players is the opportunity to take advantage of lucrative welcome bonuses. Search for a live casino in the UK and see for yourself if these bonuses serve as a grand entrance to the virtual casino world and are designed to entice and reward players right from the start. Welcome bonuses typically come in various forms, such as deposit matches, free spins, or a combination of both. 

By claiming these bonuses, players can significantly boost their initial bankroll, giving them more opportunities to explore different games and potentially land big wins. This exclusive treatment from online casinos not only enhances the overall gaming experience but also makes players feel like valued VIPs right from the moment they sign up. So, why wait? Kickstart your VIP journey with a bang by claiming these generous welcome bonuses.

3. VIP Loyalty Programs 

In the realm of online entertainment, loyalty doesn’t go unnoticed. Online casinos go the extra mile to reward their dedicated players through VIP loyalty programs, which offer a world of exclusive perks and benefits. As players engage in their favorite casino games and place bets, they earn loyalty points that contribute to their VIP status. The higher the VIP level, the more enticing the rewards become. These rewards can include personalized bonuses, cashback offers, faster withdrawals, dedicated account managers, exclusive tournament invitations, and even luxury gifts or trips. 

VIP loyalty programs not only provide an extra layer of excitement and motivation but also make players feel appreciated and valued. They create a sense of exclusivity, elevating the overall gaming experience and turning regular players into true casino VIPs. So, keep playing, climbing the loyalty ladder, and unlock a world of extraordinary rewards that are reserved just for you.

 

 

4. Personalized Customer Support

When it comes to online casinos, customer support is an essential aspect of the VIP experience. Online casinos understand the importance of providing prompt and reliable assistance to their players. That’s why they offer personalized customer support that ensures every player receives red-carpet treatment. Whether you have a question about a game, need assistance with a transaction, or require any other form of support, dedicated customer support agents are just a click away. 

These agents are trained to provide professional and personalized assistance, catering to your specific needs. With their expertise and attentiveness, you can expect swift responses and resolutions to any queries or concerns you may have. This level of customer support not only enhances the overall gaming experience but also makes you feel like a valued VIP, knowing that your satisfaction is a top priority.

5. Wide Range of Games

Online casinos are renowned for their vast and diverse selection of games, offering a VIP suite of options that cater to every player’s preferences. Whether you’re a fan of classic table games like blackjack and roulette, or you prefer the thrill of slot machines and video poker, online casinos have got you covered. With thousands of titles from renowned software providers, you can explore a world of immersive graphics, captivating themes, and innovative gameplay features. 

Online casinos often introduce new games regularly, ensuring that there’s always something fresh and exciting to try. The wide range of games available ensures that players can find their favorites and discover new gems, creating an enriching and entertaining VIP experience right at their fingertips.

6. Enhanced Privacy and Security

When it comes to online entertainment, privacy, and security are paramount, especially for high-stakes players. Online casinos prioritize the protection of their players’ sensitive information and funds, employing state-of-the-art security measures to ensure a safe and secure gaming environment. They utilize advanced encryption technology to safeguard personal and financial data, making it virtually impossible for unauthorized individuals to access. 

 

Reputable online casinos are licensed and regulated by recognized authorities, which ensures fair play and accountability. For high-stakes players, knowing that their privacy is respected and their transactions are secure brings peace of mind and allows them to fully immerse themselves in the VIP experience without any worries. With enhanced privacy and security measures, online casinos create a trustworthy and reliable platform for players to enjoy their favourite games and indulge in the VIP treatment they deserve.

 

As we conclude our exploration of the exclusive benefits of online entertainment, it is clear that virtual casinos offer a VIP experience that rivals their land-based counterparts. With the convenience of 24/7 access, lucrative welcome bonuses, VIP loyalty programs, personalized customer support, an extensive selection of games, and enhanced privacy and security measures, online casinos provide a remarkable package for every player. 

Whether you are a casual gambler seeking excitement or a seasoned high-roller in search of exclusive treatment, the virtual realm of online casinos is a realm where everyone can be a VIP. So, embrace the digital age, harness the power of online entertainment, and elevate your gaming experience to new heights from the comfort of your own home.

An Introduction to KYC and Why It’s Crucial

As the Internet becomes more and more accessible, the risks of issues like fraud and money laundering also increase. Different industries need to avoid illegal activities. They also must ensure the safety of their customers’ personal information. Since everyday things can be done online, while sitting behind a screen, the potential for fraudulent pursuits is at an all-time high. One way to do so is by the use of KYC processes. Let’s see what this entails and how it becomes a crucial part of any institution’s due diligence. 

What is Know Your Customer (KYC)?

As the name suggests, KYC is a verification process that informs a company about its customers’ identities. It varies from one industry to another. However, the primary aspects include:

  • Document verification,
  • Facial verification,
  • Address verification.

These three elements tell a company who its customers are. It also informs whether their information is legitimate. Various laws and regulations influence other parts of the Know Your Client procedure. This depends on which industry is considered. 

KYC Verification in Online Casinos 

Online gambling is all the rage these days. New Irish online casinos are popping up regularly, attracting thousands of users worldwide. Since every online casino deals with real money, having a strong KYC procedure is necessary. Many top rated casino sites do this already, as online casinos’ safety depends on it. Users go through a verification process in every top casino checked by Irishcasinorius experts, so gambling in Ireland is secure. Customer identification is essential to prevent fraud on online gambling sites. This is why your ID and proof of address are often required when registering for an account. 

KYC in Financial Institutions 

ID verification is especially important for banks and financial institutions to thwart attempts of money laundering. Many wrongly believe that KYC and AML (Anti-Money Laundering) are separate processes, but they go hand in hand. The Know Your Client actions at a bank involve verifying identities and addresses via government-issued documents. Not only banks but other financial services like cryptocurrency exchanges also have a KYC process. Cryptocurrency platforms may also perform additional checks. This includes assessing people’s credit history, previous legal issues, risk factors, etc. 

Real Estate Verification of Identity 

KYC checks are usually termed VOI, or Verification of Identity, in the real estate industry. The process involves checking the identity and address details of customers who are buying or selling property. Companies also confirm their clients’ financial history and stability. All this is important to ensure that a property isn’t being bought for suspicious activity, etc. Document verification when dealing with real estate is a vital step to prevent fraudulent or otherwise dangerous activities. 

Conveyancing KYC 

Conveyancing KYC is done when a property is being transferred from one person to another. After confirming the client’s identity, the company usually checks their creditworthiness, owned assets, and current income. Such information is needed to make sure the transaction will go through and to avoid judicial settlements. 

Job Candidates’ Identity 

No one wants to hire someone who might end up becoming a risk or liability for the company. That’s why every company should verify the identity of each candidate. It’s no secret that technology has changed our lives in many ways. People don’t need to physically appear in offices to drop their CVs. Instead, they can simply apply online. This is what makes KYC necessary for recruitment purposes. Other than confirming someone’s identity, companies also need information about their employment history, criminal history, and qualifications. 

Alcohol Industry Customers’ Identification 

Many industries still don’t follow KYC requirements. The alcohol industry is a good example of this. Since IDs are not always checked during deliveries and purchases, underage drinking continues at a rapid pace. More and more kids are drinking, which leads to plenty of other issues like drunk driving, underage pregnancies, assault, etc. There is a dire need for ID verification when alcohol is being bought to minimize this issue. The industry also needs to develop infrastructure that is equipped to detect fake documents. 

KYC in Medical Institutions 

Among the biggest threats faced by the medical industry in this regard is identity theft. Many people tend to steal the identities of actual patients, including their insurance data. This is then used to buy drugs prescribed to the patients. Such fraudulent activities are harmful to those who actually need the medication. Hospitals and pharmacies find it tough to know who is a real patient and who is not. 

This is why KYC and AML regulations are so important to implement in the healthcare sector. Identity verification through technology like facial or fingerprint verification is one solution. When institutes ask their customers for insurance data while utilizing some sort of recognition technology, the risk of fraud is reduced. 

Bottom Line 

Knowing Your Customer holds a ton of weight, especially in today’s digital world. These days, everything can be done online. A lot of the time, you don’t have to meet your customer physically. Ensuring their identity, therefore, becomes impossible without KYC practices in place. This is particularly true for the financial industry where people can commit fraud and launder money. But other industries also need KYC, whether it is an Irish casino, a healthcare institute, or a company hiring someone new. 

Toll-free Numbers: Perfect Solution for Сompanies that Сare about their Сustomers

Popular virtual phone numbers (VNs) are the only alternative to operator SIM cards. Don’t confuse it with eSIM, which essentially replaces a physical card with an electronic chip. A VN number is a dedicated number in a cloud PBX that connects and works on gadgets via the Internet. Data is transferred over the IP protocol and is available in the locations with a network connection.

You can get a mobile, city, federal number, or a number of any region. The only thing you need is software that can be installed on almost any smartphone, tablet, or computer. Moreover, special IP phones can be used for calls. Cloud PBXs offer many related services which might be useful for entrepreneurs, legal entities, and small businesses. However, some features are good for ordinary users. The solution offers multichannel lines that allow several users to receive a call to one number, record telephone conversations, the ability to organize audio or video conferences, the same as custom APIs for integration with other products and services. All this is configured in a couple of clicks through the web interface or application. By the way, most people and companies choose mobile VNs but great attention should be paid to toll-free numbers (800).

What are the benefits of a toll-free solution?

The call is free for the client. Legal entities usually are regarded as customers. We are talking about some companies that work both with individuals and with the same legal entities that already receive calls from their customers and work with them on various issues by phone.

You do not need to purchase additional equipment and lay new telephone lines to connect the toll-free number. It is enough to leave an application for connection via a well-known office telephony provider Freezvon and pay for the selected type and region. For example, it’s easy to buy the Philippines toll free number because the setup fee is only $10 and a monthly subscription will cost the customer $52.

The 800 number is actively used by companies that need constant communication with customers throughout various countries. It brings profit to such business areas, as

 

  • Internet providers.
  • Technical support departments.
  • Online stores.
  • Delivery and transportation services.
  • Real estate agencies.
  • Banks.

Although the 800 number offers a lot of possibilities. It increases customer confidence. Moreover, some organizations do not need an office to work with clients. Operators can talk with callers from home and redirect them to the right specialists. If such a company advertises a mobile phone number for communication, there is a risk that the client will doubt the reliability of the company. After all, a consumer cannot be 100% sure that he/she is not calling a one-day company.

The 800 is a number that maintains the status of a serious and responsible company. The client understands that there’s a solid organization that values its reputation. After all, it is ready to invest in a free number just to provide the client with the most convenient way to communicate. This is how the client’s trust grows.

The mentioned solution positively influences the search results. If a company uses a mobile or landline number on the site, search engines rank it in the search results only by the local region. You will have to connect additional targeting functions and set settings in the site code to develop your business and erase geographic boundaries. It is not always fast and convenient. The 800 is a kind of trigger for a search engine. Google “sees” that the company is interregional. This has a positive effect on the increase in calls and website conversion.

Number 800 works as a multichannel number. You connect it to a virtual PBX and set up call forwarding. The call center can receive dozens of calls simultaneously and accompany customers using a voice secretary or voice menu. For example, there’s a possibility to set instructions for contacting the right person for the number. A client calls 800 and the auto attendant informs him/her about further actions: press 1 for technical support, 2 for the delivery department, or 3 for the sales service. If all the lines are busy, you can display an informational message through a separate button. By the way, Freezvon Company managers will answer all your questions and explain all the peculiarities in detail.

Benefits, Steps and Limitations of Customer Support Outsourcing

Every stage of company growth is inevitably accompanied with certain changes. With a rapidly growing business, it may be even a squall of challenges.

As the number of customers increases, the hot question is how to transform them into satisfied fans of your business.

Considering that 90% of respondents say the quality of customer service plays a pivotal role in their loyalty, it seems quite forward-minded for a company to outsource customer support to professionals. But as it’s another wind of changes, let’s learn how to make it blow in the right direction. 

Global spending on outsourcing could hit $731 billion in 2023, but why?

Outsourcing Customer Support You Get the Following Benefits:

  • possibility to outsource customer support to a team of skilled and trained professionals;
  • staff costs savings, including salaries, benefits, and training;
  • access to talent from around the world at reasonable rates;
  • chance to hire multilingual consultants to provide enhance service;
  • greater efficiency for customer support, as consultants concentrate on it only;
  • greater customer satisfaction as your team handles queries more efficiently;
  • ability to get critical insights through a series of comprehensive reports.
  • clients have 24/7 support;
  • omnichannel support options;
  • less pressure for in-house employees, so they can deliver better service;
  • opportunity to improve data security.

Knowing the benefits, it’s time to take a critical look at 

Customer Support Outsourcing Pitfalls and Limitation

  1. Losing touch with your clients

It may be quite difficult to monitor outsourced customer support interactions. If agents fail to follow your company’s protocol, have not enough product knowledge or information necessary to help your customers, it can result in losing clients instead of pleasing and making them loyal.

  1. Lack of Service Consistency

With outsourced support, it is less likely that customers will be treated the way you expect them to be. This can anger customers and hurt your business.

  1. Providing Sensitive Data to Third Party Agencies

In order for customer service agents to successfully do their jobs, they must have access to all necessary data. It may be a serious risk of data breaches, providing this data to a not reliable agency. 

  1. Conflict of Interest Between your Goals and the Outsorcerer’s Goals

If the main goal of a third party agent is to meet the terms of their contract and service-level agreement with you, but not to provide high class customer support, these agents will not be constantly focused on keeping your customers happy.

  1. Your Industry Is Highly Regulated

Some industries, such as medical, require customer support agents to have certain certifications or to stay in certain locations. Then, it will be challenging to find a good fit outsourcer.

The Bottom Line

Customer service is critical for your business growth. But if you want to be completely satisfied with its results, treat the question of customer support outsourcing as if you are entrusting your own child. With quality research, wright approach and deep analysis you have a high chance to find a reliable outsourcer and skyrocket to your dream business results.

Dell Technologies invests €2M in the newly redeveloped Customer Solution Centre in Cork

Minister for Public Expenditure and Reform Michael McGrath TD joined Dell Technologies Ireland to officially open the newly redeveloped Customer Solution Centre at the company’s campus in Ovens, Co. Cork. 

The centre provides unique ‘proof-of-concept’ testing for businesses and organisations worldwide to evaluate new technologies and solutions and ensure they unlock new business opportunities. As well as giving Dell’s customers the opportunity to test drive solutions with their datasets and workloads prior to deployment, offering the chance to gain valuable hands-on experience before going live, customers will be able to avail of hands-on demonstrations of how complex IT solutions can be implemented within an organisation and in tandem assess the solutions that best meet their business needs.

The state-of-the-art centre will also bring together deep-domain experts with business and IT leaders to showcase the latest in enterprise technology and explore business critical topics such as cybersecurity, hybrid work and digital transformation.

One of 15 such centres globally, the €2M investment in the Customer Solution Centre in Cork further strengthens Ireland’s position as a strategic location for Dell globally. The company’s three campuses in Cherrywood, Cork and Limerick have made Ireland a global hub for Dell in Sales, Services, Centres of Excellence Solutions Development, Manufacturing, Supply Chain Operations, Engineering, IT and Finance.

Dell Technologies has developed a strong presence here in Ireland over the past three decades, and over that time, it has consistently evolved its operations in Cork, Dublin and Limerick,” said Minister for Public Expenditure and Reform Michael McGrath TD at the opening of the facility. “This new investment by Dell in Cork is very welcome news and strengthens the city’s location as a global digital hub. I wish all the team at Dell Ireland continued success as they help businesses and organisations to transform.”  

We’re delighted to open the newly redeveloped Customer Solution Centre at our Cork campus,” said Aongus Hegarty, President of International Markets, Dell Technologies. “In today’s data-driven world, there is a growing demand amongst businesses and organisations to explore new technologies and make sure they meet their business needs. Our Customer Solution Centre in Cork has been designed to address these needs and provide access to Dell’s expertise in areas ranging from cybersecurity to hybrid working.”

Mary BuckleyInterim CEO of IDA Ireland said: “Today’s announcement by Dell Technologies Ireland of a €2m investment in its newly redeveloped Customer Solution Centre in Cork is a terrific development.  Dell has had operations in Ireland since 1990 and the plans announced today to grow operations so significantly is excellent news for the South-West region and indeed for the entire country. I wish Dell Technologies, every success with this expansion.”

Why Merchants Should Outsource Customer Care

Customer care is one of the most important responsibilities for any company. Merchants want to provide the best possible service to their clients, but this responsibility can be challenging to manage. Therefore, many organisations outsource their consumer care functions to third-party providers. These third-party partners offer a variety of benefits, including security, multiple payment options, cross-selling capabilities, and flexible call centre hours. They also help businesses increase their customer loyalty and improve their bottom line.

It’s cheaper than finding new customers

Outsourcing your customer care functions to a third party is one of the best ways to improve the overall customer experience. By hiring an outside service provider, you unlock a global talent pool, industry-specific knowledge, and multilingual skills. It also offers greater flexibility in staffing levels. This leads to improved customer retention, word of mouth recommendations, and repeat business.

Recruiting top talent is not only difficult but costly. While there are numerous ways to hire employees, the process is time-consuming and expensive. This includes paying for job board subscriptions, applicant tracking systems, reference checking, and onboarding. In many cases, this cost can be more than the outsourcing fee.

Oftentimes, outsourced recruiting teams are better equipped to handle the customer care needs of your organization. These teams specialize in recruiting and training agents, ensuring quality and consistency. In-house recruitment teams may not be able to devote enough time to customer care training. Outsourced teams also eliminate employment law and privacy risks. Outsourcing teams will also be able to train employees more effectively.

It improves customer loyalty

When you outsource your customer service, you ensure that you are using trained professionals who are dedicated to your customers’ needs. This is vital for improving customer satisfaction, which leads to increased customer loyalty and overall company success. By using a customer service outsourcing agency, you can take advantage of their expertise and global talent pool. They can handle a variety of tasks, from multilingual support to 24/7 helplines. Outsourcing also allows you to adjust staffing levels as necessary. Customers will appreciate the improved experience and may even recommend your company to their friends.

Customer care outsourcing also exposes your business to state-of-the-art equipment and technology. The latest technologies will help improve customer service, and the multiple channels of contact will trigger a transformation in the growth of your business. Customer service is about more than answering customer queries and bringing in more clients; it also involves gathering valuable data from customers, which can help you improve your products and services.

It frees up your team’s time

Customer care outsourcing can save you money and improve the quality of service you provide. It frees up your internal team to focus on the most critical requirements, while also plugging operational gaps. This extra coverage helps you manage wait times and reduces customer support turnover. Ultimately, outsourcing can free up your team’s time and energy to focus on growth strategies.

If you’re unsure of whether to outsource customer service, it’s important to think about your goal before choosing a provider. Obviously, you’ll want to minimize your employee workload, but it’s also important to consider the savings potential. You can also choose to outsource some of the more complex tasks, such as complaint management and customer win-back services.

The cost of customer service outsourcing will vary depending on how many employees you need, the number of hours they work, and the complexity of the tasks they perform. Typically, an outsourced team will cost between $20 and $40 an hour. You’ll also save money by eliminating the need for premises, equipment, social security contributions, and holiday pay.

It reduces costs

Outsourcing your customer support functions can be a smart move if you’re looking to cut costs. It’s not only a smart way to increase efficiency, but it also allows you to avoid seasonal workforce fluctuations. Customer care outsourcing services are often offered by companies that can provide a full range of solutions to help your business run more efficiently.

The most obvious benefit of outsourcing is the cost reduction. It’s far cheaper than hiring an in-house team. Outsourcing also eliminates the need for training employees. In-house staffing requires a substantial investment in training, which adds to a business’s budget. Another cost benefit of outsourcing is the ability to tap into additional resources.

Customer care outsourcing reduces costs, but it isn’t a magic solution. There are many risks involved, so a company needs to be cautious and follow best practices when choosing a service provider. If done correctly, this service can lower costs and increase service hours. There are a few important aspects to consider, including the technology being leveraged, the skill set required, and the type of contract.