Bank of Ireland has relaunched its Foreign Direct Investment (FDI) Landing Space in Stephen’s Green, following refurbishment during the pandemic. The FDI Landing Space provides companies arriving into Ireland with co-working office space, meeting rooms and event space above the Stephens Green branch in Dublin city centre.
Bank of Ireland’s FDI team has supported over 600 international companies to set up in the Irish market over the past decade. The FDI Landing Space provides hot desks, meeting rooms and boardrooms, with companies from the US, UK, EU, China, Australia, Japan and Canada availing of the space in the past.
Speaking at the launch, Kevin Elliott, Head of Global FDI, Bank of Ireland said: “Today’s announcement further strengthens our support for international companies basing themselves in Ireland. As the leading bank in Ireland for international companies, Bank of Ireland is delighted to provide our FDI Landing Space to support companies who may be considering Ireland as a base or starting to develop operations here. It has been fantastic to see FDI companies who have directly benefited from our Stephen’s Green facility going from strength to strength and announcing significant growth plans within the Irish market over the years. Following refurbishment of the space, we are now reopening again and we look forward to supporting a new crop of international companies into the future.”
Founded in 2011, Bluecrux is a value chain consulting and technology company which has used Bank of Ireland’s FDI Landing Space in the past. Aaron O’Brien, Managing Director UK & Ireland, Bluecrux said: “Bank of Ireland’s FDI Landing Space in Stephen’s Green has been a great asset that helped us develop our business in Ireland. I am pleased to say that Bluecrux has expanded and we currently have a team of 14 in Ireland joining our 265 global colleagues helping us grow our business. Our plans are to grow our headcount in Ireland to 50 by 2025. We appreciate the help and support from Bank of Ireland and I would encourage any company looking to base themselves in Ireland to utilise the FDI space as you start to establish your business here.”
Bank of Ireland’s dedicated FDI team provides access to a full service offering for international companies, including electronic banking, payments, foreign exchange and treasury facilities, private wealth management and employee benefits solutions.
The ASUS Zenfone 10 is certainly one beast of a phone and we have one here and continuing out testing as we speak and so far I am mighty impressed.Luckily enough we also have some cases for the phone and accessories to test out with it and they are important to protect your phone and make life easier especially with the accessories pack we have in our next review.
As cases go this is a simple case to apply to your phone and works really well giving you additional grip and protection of your shiny new phone that you should keep protected as we all know a drop can be expensive. The case protects the front of the device with a nice lip going around the screen with extra depth ports giving additional protection yet any cable with fit through as with some case the charging port would not allow thicker cables in this one does and you will see what I mean in the video review below.
The keys are angled making it easy to navigate and there is a sloped cutout where the power on/off key is, the camera lens is also raised as there is two different sized humps here and it also stops the rocking on a table effect, the case has a nice carbon fibre look finish to it and will work with wireless chargers, you should pick one up.
SolidSuit series now offers MagSafe-compatible versions for your iPhone, giving you 2x the magnetic force to keep your device securely in place. Say goodbye to dropped phones and hello to peace of mind with the SolidSuit MagSafe case.
When it comes to accessories for our smartphones there is plenty to pick from but none like this set which is modular and allows you to pick between to pieces to suit your needs at a given time which is kind of a neat idea I must add and not seen before in this format. This is kind of a 3 in 1 kit giving you a protective shell and then two pieces that can be added by clipping onto the case itself hence being modular.
The shell alone does a good job protecting your device albeit a bit on the glossy side on the rear and slippy and it has lots of perforations on the case to allow you to stick on either the card holder or phone stand which is neat. The card holder is neat and made with a nice material and will hold at a guess up to three cards from my testing and keep them secure, the texture of the cad holder also gives you additional grip on the case too and if one card is in it or even three in my testing they will not fall out so it is for most people out there today who carry card and it looks much better than those wallet styled cases that are bulky and cumbersome..
ASUS Zenfone 10 – Connex accessories set – techbuzzireland
Overall this is the ideal case for those who want that bit more from an accessory pack giving them more than one option and it is certainly worth investing in. Check the video below for more.
ASUS today announced the mighty new Zenfone 10, the latest generation of this iconic hand-sized 5.9″ smartphone that redefines expectations for compact smartphones.
Zenfone 10 heralds a new era where compact means powerful, and small is the new big. It’s powered by the flagship Snapdragon® 8 Gen 2 Mobile Platform, along with the latest LPDDR5X memory and UFS 4.0 ROM technologies for the ultimate performance. But amazingly, battery life has been increased by almost 13%,1 with no change in battery capacity. Convenient Qi-compatible wireless charging has also been added.
The advanced 144 Hz3 AMOLED display on Zenfone 10 delivers ultra vivid colors in any conditions, and visuals are enhanced even further in collaboration with leading visual-processing company Pixelworks®.
The camera system on Zenfone 10 has been seriously upgraded, incorporating the latest 6-Axis Hybrid Gimbal Stabilizer 2.0 and new algorithms for rock-steady videos. To usher in the next generation of mobile video, there’s also a new Adaptive EIS electronic image stabilization system, along with OZO Audio-powered 3D surround-sound recording capabilities. Selfie capabilities have also been massively enhanced, with a 32 MP front camera featuring an RGBW sensor and large 1.4 μm pixels for outstanding low-light image capture.
We’ve also given Zenfone 10 even more intelligence, leveraging advanced AI features to elevate the user experience to new heights. From advanced UI tweaks to intelligent camera features, Zenfone 10 adapts to the user’s needs and preferences, and helps make every interaction intuitive and effortless.
The stylish Zenfone 10 is available in a choice of five refreshing colors, including three new shades, and all inspired by the harmonizing colors of the cosmos. It’s also built with sustainability in mind, incorporating eco-friendly bio-based polycarbonate materials and an increased proportion of recyclable packaging.
Mighty On Hand: compact and powerful
Until today, smartphone users have had to choose between compact or powerful, but the mighty Zenfone 10 changes everything.
It’s designed for effortless one-handed operation, is powered by the flagship Snapdragon 8 Gen 2 Mobile Platform, and includes high-performance LPDDR5X 8533 Mbps RAM and USF 4.0 ROM technology, so users now don’t need to compromise when choosing a phone that fits in the palm of their hand. And with its Snapdragon Elite Gaming features, Zenfone 10 offers true mobile gaming capabilities and smooth multitasking to rise to every challenge.
The advanced 144Hz AMOLED display on Zenfone 10 offers incredible Delta E <1 color accuracy and ultra-smooth scrolling, along with wide 151.9% sRGB and cinema-grade 112% DCI-P3 color gamuts for ultra vivid colors in any conditions. Collaboration with leading visual-processing company Pixelworks takes the excellent visuals even further with world-beating color accuracy.
Zenfone 10 is seriously stylish too, with three new cosmos-inspired colors — Aurora Green, Eclipse Red and Comet White — joining the ever-popular Starry Blue and Midnight Black.
We love our planet, and so does Zenfone 10. Its eco-friendly bio-based polycarbonate back cover5 reduces our use of petrochemicals and helps in our mission to minimize our carbon footprint. The packaging’s more recyclable too, using recycled paper and soy-based inks.
Stability, on hand: 6-Axis Hybrid Gimbal Stabilizer 2.0
The second-generation 6-Axis Hybrid Gimbal Stabilizer 2.0 in the 50 MP rear camera keeps videos even more blur-free and shake-free, even when the camera is moving. This innovative gimbal OIS monitors Zenfone 10’s every movement, in every direction, and uses that information to adjust the whole camera module in real time. It can compensate for shifts of up to +/- 3 °, so it can help smooth out even the wildest action, without optical distortion or ‘ghosting’. Combined with the ultrafast autofocus technology — which focuses quickly and reacts smoothly to changes — and hardware anti-shake EIS algorithms, Zenfone 10 delivers super-smooth, professional-looking action shots, whatever the subject.
Adding to 6-Axis Hybrid Gimbal Stabilizer 2.0’s superior anti-shake capabilities is its new Adaptive EIS technology. This uses the built-in gyro to detect movement, allowing dynamic adjustments to the size of the field of view to keep videos rock-steady at all times.
OZO Audio technology gives users the choice of eliminating wind noise for crystal-clear outdoor recordings, or capturing immersive, high-fidelity 3D Surround spatial audio.
The photography experience has been further improved with the ability to access the Light Trail mode and Quick Shot functions even when the phone’s screen is turned off. Quick Shot is a new feature that allows users to capture a photo instantly with a double-press of the volume key.
Selfies, on hand: 32 MP front camera with RGBW sensor
The upgraded 32 MP front camera on Zenfone 10 now features an RGBW sensor with large 1.4 μm pixels, giving the camera exceptional low-light performance. White pixels are added to the traditional RGB pixels, improving the overall image quality when capturing images in a dim environment. The advanced night scene algorithms help to deliver night-vision-grade selfies. When taking selfies at night or indoors with Zenfone 10, the foreground subjects have a natural skin tone, clear contours, and well-defined light and shadows. The background lighting and detail is also fully preserved.
Other camera modes have also been enhanced. Portrait mode has been upgraded with more flexible zoom options, and Light Trail mode now lets users capture professional-grade photos handheld, with no need for a tripod.
Endurance, on hand: Up to 2X battery life, new charging options
Using power-efficient CPU and components, we’ve improved Zenfone 10’s battery life by up to 12.9%, even though it has the same 4300 mAh battery capacity as its predecessor.
We’ve also added a new 30 W HyperCharge capability for maximum charging performance, and for convenience Zenfone 10 now also supports wireless charging via any Qi-compatible wireless charger.
Specifications
ASUS Zenfone 10
Processor Qualcomm® Snapdragon® 8 Gen 2, Octa-Core, 3.2GHz
GPU Qualcomm® Adreno™ 740
UI Android™ 13 with new Zen UI
Display 5.92″ 20.4:9 (2400 x 1080) 144 Hz (only available in games) 800 nits outdoor readable brightness 1,100 nits peak brightness Avg Delta-E < 1
Dimensions 68.1 x 146.5 x 9.4 mm
Weight 172 g
Battery 4,300 mAh (typical)、Wired 30 W HyperCharge、Wireless 15 W Qi-certified charging
Memory Up to 16 GB LPDDR5X RAM
Storage Up to 512 GB UFS4.0 ROM
Sensors Accelerator, E-Compass, Proximity, Ambient light sensor, Side fingerprint sensor, Gyro (Support ARCore), Hall Sensor
GPS GNSS support GPS (L1/L5), Glonass (L1), Galileo (E1/E5a), BeiDou (B1/B2a), QZSS (L1/L5) and NavIC (L5).
I/O Ports USB 2.0 Type-C®, supports QC4.0/PD 3.0 Charging3.5 mm Audio Jack – Head phone
Camera Front Cam: 32 MP, RGBW, pixel binning technology. Rear Cam: 50 MP (Main camera Sony® IMX766) 13 MP (120° ultrawide-angle lens)
Voice Wakeup Yes
Speaker Receiver (as top speaker) 10 x 12 5-magnet Speaker 11 x 15 External Smart Amplifier x 2
Splash, Water, and Dust
Resistant IP65 / IP68
NFC Supported
Color Aurora Green, Midnight Black, Comet White, Eclipse Red, Starry Blue
AVAILABILITY & PRICING
ASUS Zenfone 10 will be available for pre-order from June 29th to July 31st in United Kingdom from ASUS official online store. Please contact your local ASUS representative for further information. – ASUS Official Site Link: https://www.asus.com/uk/mobile-handhelds/phones/zenfone/zenfone-10/
Welcome to the future of food delivery and enjoyment in 2040. From desktop to dining table, bench to beach, Deliveroo has launched a SNACK TO THE FUTURE report, bringing together leading futurists and experts from the worlds of food, science, technology and innovation to create a forward-looking view of how the nation will be eating by 2040 and how our dinner tables are set to revolutionise.
The SNACK TO THE FUTURE report from Deliveroo and guest experts including Georgie Barrat (Technology Journalist and TV Presenter) and Tom Cheesewright (applied Futurist), reveals key predictions and technological advancements by 2040 that are set to rock consumers’ worlds, including:
BREATH-PRINTS: Find out how breath-prints will make our future food decisions for us. Expect personal tech devices to be enabled with BreathTech, meaning you can breathe on your device and get a deep level of insight into what foods you should be eating to have optimal impact on your individual health and wellbeing
ME-GANSIM: Move over Keto, the predicted next big thing in dieting and set to be the mainstream diet of the future, is the Me-gan diet (Me-ganism); a hyper-personalised diet which is fully bespoke to your individual nutritional needs, powered by AI technology
PERSONAL AIs: Underpinning the Me-gan diet and lifestyle, AI technology will offer you your own personal AI (a life long AI buddy) which will help automate and tailor what you are eating based on preferences and needs at any given time
FOODGASMS: Food that makes you feel… food delivery services will be using additional digital audio and visual content to elevate the meal enjoyment experience, so much so that it could take food pleasure to the next level with ‘foodgasms’ (braingasms via what you eat)
EDIBLE BEAUTY: Get ready to see the food and beauty industry become more integrated than ever with a rise in edible beauty products like anti-aging ice-cream and the chance to dine from hormone-balancing and dopamine driving menus
3D PRINTED MEAL PLANS: From packed lunches to printed lunches, food prep is about to become a lot easier with advances in 3D printing technology helping you create perfectly portioned and nutritionally balanced meals, of your choice, at home
VR DINNER PARTIES: Dine with celebrities, royals and late loved ones in your favourite holiday destination, or recreate food moments from famous movies thanks to VR technology, which will simulate dining experiences from the comfort of your home – think: enjoying a delightful breakfast at Tiffany’s, while you’re tucking into a bacon sandwich on the sofa
FAREWELL FUSSY EATERS: Thanks to VR and AR technology, your brains could be tricked into thinking you are eating something you are not, for example, if you are a fussy eater who doesn’t want to eat vegetables, you could put on smart glasses and think you are eating chocolate or sweets
RESTORATIVE RESTAURANTS: New restaurant concepts will remove outside world distractions, with personal tech devices banned at entry and a rise in the popularity of silent cafés and restaurants, ONLY offering tables for one to encourage mindful eating
PASS THE AMARANTH: Whole grain staples, such as corn or maize, are about to look very different with alternatives such as amaranth, fonio, sorghum, teff, khorasan, einkorn and emmer, all likely to be mainstream in 2040
ALT-OHOL: As the nation increasingly seeks alcohol alternatives, we can expect to see a rise in popularity of ‘wine’ cordials that mimic the taste and flavour profile of real wine, without the negatives
SNACK TO THE FUTURE: 2040 is commissioned by Deliveroo and written by Avansere with contributions from Will Shu (CEO and founder at Deliveroo) and;
Carlo Mocci (Chief Business Officer UK & Ireland at Deliveroo)
Devesh Mishra (Chief Product and Technology Officer at Deliveroo)
Georgie Barrat (Technology Journalist and TV Presenter)
Sarah DaVanzo (Quantitative data-driven Futurist, experienced start-up Entrepreneur, Agency Leader and F500 Corporate Executive)
Tom Cheesewright (applied Futurist helping people and organisations to see, share, and respond to a clearer vision of tomorrow)
Kaave Pour (Co-Founder of Space10, IKEA’s independent research and design lab)
Tracey Pollard (Managing Director of Bruce Gillingham Pollard)
QUOTE FROM WILL SHU, FOUNDER AND CEO OF DELIVEROO:
“I started Deliveroo in 2013 with a mission to connect people to the best quality food from local restaurants and deliver it directly to people’s doors. It has been an incredible ride over the past ten years and I am really proud of what we have built. As we look towards the next decade and beyond, Deliveroo will continue to create exciting new innovations in food delivery, build new and better consumer experiences and take Deliveroo beyond functionality and convenience to really capture the passion and emotion of food.”
Three of the expert predictions have been brought to life in incredibly detailed renders, showcasing how the future of food and food ordering could look by 2040.
Deliveroo’s SNACK TO THE FUTURE report predicts that in 2040, your diet could become fully bespoke thanks to AI technology, and food delivery services could synchronise meal options with your Personal AI and provide recommendations based on your physiological state at any given time.
Deliveroo’s SNACK TO THE FUTURE report predicts in 2040, you could desire a deeper connection with your food and visit ‘restorants’ to restore your mind, as well as your body. Smart glasses will be left at the door and ‘flavour concentration booths’ could fully immerse you in the look, sound, aroma and taste of a meal by simulating natural environments like forests, seasides and even being in the clouds.
Deliveroo’s SNACK TO THE FUTURE report predicts that in 2040, you could use augmented and virtual reality technologies to create multi-sensory food experiences and simulate dining somewhere else in the world or eating with others elsewhere in the world from the comfort of your home.
More takeaways from the report below with standout quotes:
The ground-breaking SNACK TO THE FUTURE report, from Deliveroo, forecasts everything from what you’ll be eating, how you’ll be eating and who you’ll be eating with, in three chapters:
CHAPTER 1: Your personal food experiences are set to be heightened. Get ready for ‘ME-GANISM’ — diets that are bespoke to your individual biological, physical and mental needs. With the development of PERSONAL AI’s (a life-long AI buddy), this technology could be adopted to predict your unique nutritional needs and deliver personalised meal bundles that benefit your body and mind. Smart cooking, cleaning and food circulation devices (to recycle and reuse food) could redefine how you eat at home. Meanwhile, advances in 3D FOOD PRINTING could enable you to customise the shape, density, look and feel of food to suit your desires
Tom Cheesewright (Applied Futurist):
“I can imagine that a rite of passage for someone in 2040 might not be about getting their first phone or first car. It could be getting their first, and only, Personal AI, who could then become a lifelong partner. And it could be these Personal AI’s that could advise and manage people’s personalised diets.”
CHAPTER 2: The desire for healthy, local and sustainable foods will increase existentially, but will use powerful, everyday technologies to understand where meals come from, how they are made, and what they consist of. New forms of nutrition could be available and affordable, and there could be a growing emphasis on MINDFUL MUNCHING experiences as you and the nation seek peace of mind. Meanwhile, the food and beauty industry will become more integrated than ever, promoting beauty and wellness from the inside out through the creation of EDIBLE BEAUTY PRODUCTS – say goodbye to anti-ageing cream and hello to anti-ageing ice cream
Georgie Barrat (Technology Journalist and TV Presenter):
“I can see people having a simulation of someone that has got the same genetic makeup as them and then they can see the impact of different eating choices over a long period of time. So someone could check to see what they look like if they stick to a vegan diet, how their body could respond, and what their health condition could be like in 10 or 20 year’s time.”
CHAPTER 3: The development in AI, TECHNOLOGY, AUGMENTED AND VIRTUAL REALITIES will begin to drastically change the way you dine, enhancing where, how and what you eat and drink – your digital and physical engagement with food will fully converge. Virtual reality could get so sophisticated that you will feel like you are sitting and eating with others from around the world or having Breakfast at Tiffany’s while you eat a bacon sandwich on the sofa at home! VIRTUAL FOOD TOURISM means you could be able to discover local restaurant specialties or fine-dine in whichever location you dream of. In addition, DIGITAL GAME-INFUSED DINING could create playful, immersive and meditative meal-time experiences and FOOD-GASMS could become a reality!
Devesh Mishra (Chief Product and Technology Officer at Deliveroo):
“It may not replace the real thing, but I can imagine being able to experience a simulation of a top holiday destination like Thailand, and enjoying the world’s best Pad Thai dish, with my family, from the comfort of our home. That would be amazing.”
Personalised and convenient. Augmented and virtual — the future of food delivery and enjoyment is set to be an intriguing, immersive and innovative space to see emerge. With many new and exciting opportunities to eat anywhere, anytime and with anyone, the future of meal delivery is most certainly going to be a transformative space.
Poolbeg Pharma(AIM: POLB, OTCQB: POLBF, ‘Poolbeg’ or the ‘Company’),a clinical-stage biopharmaceutical company focusing on infectious and other prevalent diseases with a high unmet medical need,announces a significant breakthrough in its world first influenza Artificial Intelligence (‘AI’) Programme withCytoReason. Poolbeg has been working with CytoReason since March 2022.
Poolbeg’s unique disease progression data from influenza human challenge trials combined with CytoReason’s broad repositories of curated disease data were analysed using CytoReason’s industry-leading AI-led platform. The analysis has led to the discovery of multiple novel drug targets for the treatment of influenza.
Identification of drug targets from this unique data-set has previously been successful as p38 MAP Kinase, inhibited by POLB 001, was identified as a driver of severe influenza but this required manual analysis that took several years. However, through the utilisation of CytoReason’s cutting-edge AI technology, Poolbeg has now identified multiple novel drug targets in just 15 months. Moreover, CytoReason’s analysis independently confirmed the significance of the p38 MAP kinase pathway in influenza, providing further validation for Poolbeg’s POLB 001 programme.
The Company is actively exploring the most effective way to further develop the novel drug targets in order to generate value and looks forward to updating shareholders about the progress of this programme in due course. This marks Poolbeg’s second successful AI Programme, following the identification of potential new drug candidates for Respiratory Syncytial Virus (RSV) announced inDecember 2022.
Jeremy Skillington, PhD, Chief Executive Officer of Poolbeg Pharma, commented:“Our collaboration with CytoReason has put Poolbeg at the forefront of AI drug discovery. CytoReason’s deep interrogation of the uniquely rich data derived from human challenge trials has deepened our knowledge of influenza, resulting in the identification of multiple novel influenza drug targets. There is a significant unmet need for new and better treatments for vulnerable patients with influenza and this is a major milestone in the delivery of new therapies that can improve patient outcomes and global health.”
David Harel,Chief Executive Officer ofCytoReason, said:
“Once again, we’re pleased to see that leveraging CytoReason’s computational disease models to extract insightsfrom Poolbeg’s unique human challenge data can optimise the target discovery process.More importantly, these impressive results would not be possible without the commitment, transparency, and reciprocityof both teams.”
Talent and recruitment specialist Cpl is using Salesforce technology to unlock efficiencies and fast-track growth.
Why it’s important: Recruitment is a volatile market with global events and economies constantly impacting the demand for talent. It can be very complicated, too, particularly in specialist and regulated sectors such as healthcare.
With more than 20 brands and 40 offices across 18 countries, Dublin-headquartered Cpl every month sources over 35,000 applications locally and internationally.
Combining AI, data and CRM, the group is unlocking ways to reduce the time to hire for their clients, deliver better candidate experiences, and expand into new markets efficiently.
The Salesforce Platform is at the heart of Cpl’s business, Cpl has developed custom workflows that automate repetitive tasks, accelerating recruitment and onboarding timings by 75% by simplifying data capture and candidate evaluation processes.
Integrated with over 90 internal and external sources, including job websites, finance tools, and applicant tracking systems, has created a single source of truth of client and candidate information and delivered business value worth around €1M within 18 months.
Cpl is continually adding new features to personalise the recruitment lifecycle, including creating their own candidate shortlists and sending tailored newsletters to clients to showcase new talent.
The Salesforce solution:
With Experience Cloud, Cpl has created personalised recruitment portals for clients and to provide candidates with more self-service options.
With Sales Cloud Cpl can connect new business leads and insights across its global operations, creating a group-wide view of sales pipeline and performance.
Customising Salesforce workflows with Trailhead, Cpl can capture and analyse data at every step of the recruitment journey and identify trends shaping the future of work which helps clients compete more effectively for the best talent.
Migrating to Hyperforce has enabled the group to scale more easily into new markets whilst strengthening data security and regulatory compliance.
Lorna Conn, CEO at Cpl said: “Today, being able to source the right talent at the right time requires the ability for everyone involved – clients and candidates – to move fast and maximise productivity. With Salesforce, being able to support multiple teams and brands on a single platform has enabled us to simplify our processes and unlock greater efficiency.
“Shifting our recruitment strategy from reactive to proactive and transforming the insights we extract from our data is enabling more informed conversations with our clients and scaling our processes and teams quickly and cost-effectively.”
Carolan Lennon, Country Leader, Salesforce Ireland said: “Today, helping organisations access the talent they need to thrive, tackling the skills gap while strengthening your own processes to work smarter and faster is no easy feat.
“By bringing multiple teams and brands onto a single platform Cpl shows the power that data, AI and CRM can have in helping companies adapt to new business realities and unlock growth opportunities.”
What do psych soul outfit Black Pumas and rapper-turned-gamer Logic have in common? They both rely on the Shure SM7B to connect to their fans when it counts most.
First released in 1973, the SM7 was built to be the best professional broadcasting and voiceover microphone possible. Evolving into the SM7B, the dynamic microphone has come to dominate pro podcasting and streaming, while remaining indispensable in the world’s best recording and broadcast studios. The SM7 line has a storied history, trusted by the most innovative entertainers, artists, and creators for five decades.
“In the history of audio, very few microphones have delivered the sound of as many generations of entertainers and creatives as the SM7 family,” said Eduardo Valdes, Associate Vice President of Global Marketing, at Shure. “The fact the SM7B continues to be adopted by new creators, artists, and broadcasters is a testament to the Shure engineers who designed the microphones and all those who have relied on its pioneering audio quality.”
To celebrate 50 years of its iconic mic, Shure is releasing 50 units of a super limited, numbered, Signature Edition SM7B Collector’s box set. The box set will be available only through a giveaway in select regions*.
The Signature Edition SM7B will feature the engraved signature of S.N. Shure, the founder of Shure Incorporated, as well as a set of five custom backplates adorned with vintage Shure logos from 1925 to the 1960’s. The box set will also include custom packaging, a limited-print SM7B poster, heritage booklet, and alternate screw set emblazoned with the classic Shure logo.
Whether it’s big-time broadcasting, professional podcasts, streaming, or critical studio recordings, the legendary SM7B delivers smooth, warm vocals every time, capturing and enhancing the finer details of the human voice and blocking out all distractions. While the SM7 line hasn’t changed much over the years, it continues to be adopted by those shaping culture and has left a legacy all its own.
Mobile marketing is becoming required in modern business strategy. The primary cause of this trend is the rise in daily chores performed on mobile devices. Consumers now depend heavily on mobile devices for everything from shopping to internet surfing. As a result, companies understand how crucial mobile marketing is to successfully reach and interact with their target audience.
Mobile marketing tools offer a range of features and capabilities. They enable businesses to optimize their mobile campaigns, track user behavior, personalize experiences, and drive conversions. Leveraging these tools is crucial for businesses to stay competitive in today’s mobile-centric landscape and successfully reach and engage their mobile audience.
Top 8 Tools to Advance Your Mobile Marketing
Success in the constantly changing world of mobile marketing depends on using the appropriate tools. In order to improve campaigns, analyze user data, and provide individualized experiences, these technologies offer a wide range of features and capabilities. It makes sure that in the crowded digital scene, your mobile marketing plan stands out (for more, you can read the Reteno blog).
Adobe Analytics (Mobile App Analytics)
Adobe Analytics (Mobile App Analytics) is a powerful mobile marketing tool designed to empower marketers in effectively engaging, retaining, and monetizing their mobile app users. This comprehensive solution encompasses personalized messaging, behavioral analytics, A/B testing, and user segmentation, enabling marketers to optimize their mobile app strategies.
The advantages of Adobe Analytics (Mobile App Analytics) are numerous. It offers robust automation capabilities, allowing marketers to streamline their processes and save time. However, its limitations may include a steep learning curve for beginners and limited integration options with specific platforms.
Google AdMob
Google AdMob is a leading mobile advertising platform nowadays. It allows mobile marketers to monetize their apps through in-app advertisements. It offers features such as ad mediation, targeted ad placements, and comprehensive analytics.
The advantages of using Google AdMob include a vast network of advertisers, high fill rates, and seamless integration with other Google products. However, its limitations may include high competition and strict policies that require careful adherence.
Apptentive
Apptentive is a mobile customer feedback and engagement platform that helps mobile marketers gather feedback, engage with users, and enhance customer satisfaction. Its key features include in-app surveys, ratings, reviews management, and targeted messaging.
The advantages of using Apptentive include improved customer insights, enhanced user experience, and increased customer loyalty. However, its disadvantages are the need for user opt-in and potential challenges in managing large volumes of feedback.
Tapstream
Tapstream is a mobile attribution and analytics platform. It allows mobile marketers to track and analyze the effectiveness of their marketing campaigns. Its key features include attribution tracking, deep linking, and comprehensive analytics.
The advantages of using Tapstream include accurate campaign attribution, data-driven insights, and the ability to optimize marketing efforts. The disadvantages are potential complexity in setting up and configuring the platform for specific use cases.
AppsFlyer
AppsFlyer is a leading mobile attribution and marketing analytics platform. It helps measure and optimize marketing campaigns. Its key features include mobile attribution tracking, in-app event tracking, and advanced analytics capabilities.
The advantages of using AppsFlyer include accurate attribution data, real-time insights, and integration with a wide range of marketing tools. However, its limitations may include a complex setup process and potential cost implications for certain use cases.
Salesforce CRM
Salesforce CRM is a robust customer relationship management platform that empowers mobile marketers to effectively manage their customer interactions and drive business growth. Its key features include lead management, contact management, and sales automation tools.
The advantages of using Salesforce CRM for mobile marketing include centralized customer data, streamlined communication, and improved sales productivity. However, its limitations may include a complex implementation process and the need for customization to meet specific business requirements.
Optimizely
Optimizely is a powerful mobile A/B testing and personalization platform that allows mobile marketers to optimize their app experiences. Its key features include A/B testing, multivariate testing, and audience targeting.
The advantages of using Optimizely for mobile A/B testing and personalization include data-driven decision-making, improved user engagement, and enhanced conversion rates. However, its limitations may include the need for technical expertise and potential resource requirements for running extensive experiments.
Amplitude Analytics Platform
The Amplitude Analytics Platform is a comprehensive mobile engagement solution that empowers mobile marketers to deliver tailored, focused experiences to their app users. This platform offers a range of essential features. It includes in-app messaging, push notifications, and automated campaigns.
Utilizing the Amplitude Analytics Platform for mobile engagement and personalization brings numerous benefits. Firstly, it enhances user retention, encouraging users to continue engaging with the app over time. Secondly, it fosters improved user loyalty, leading to a stronger and more committed user base. Lastly, it supports enhanced app monetization, helping marketers generate revenue through targeted campaigns and interactions.
Final Thoughts
In today’s digital environment, mobile marketing has become essential to corporate success. The eight essential tools discussed in this blog offer powerful capabilities to maximize your mobile marketing efforts. Exploring and implementing these tools is crucial based on your unique business needs and goals.
However, remember that mobile marketing is dynamic, with evolving trends and technologies. Stay updated, adapt your strategies, and continue to leverage these tools to stay ahead in the competitive mobile marketing landscape.
