Ookla partners with Dublin City Council to tackle telecoms deficits in the city

Today, Ookla, a global leader in connectivity intelligence, announces its partnership with Dublin City Council and the City Telecoms Association to identify and tackle telecoms deficits in Dublin. This first-of-its-kind initiative, fueled by Ookla’s Speedtest Insights®, offers a practical blueprint for l cities across Europe to drive digital inclusion and optimise network outcomes through actionable, data-driven insights.
The partnership demonstrates how a data-driven approach can enhance connectivity outcomes in a tangible way, empowering cities to better serve citizens. For the first time, the city is addressing connectivity gaps through targeted policy interventions, and fostering collaborative efforts with operators to attract investments that were previously hindered by site acquisition challenges.
You can find the full partnership case study here with more information about the five high-impact use cases created by Dublin City Council using Ookla’s network intelligence data.
Key points from the study:
  • Telecoms strategy and digital inclusion:  A proactive data-driven telecom strategy aimed at bridging digital divides, with significant analysis of how socio-economic factors affect connectivity outcomes, especially in areas with high social deprivation.
  • Identification of connectivity gaps: Ookla’s real-world data has enabled DCC to pinpoint key areas in Dublin with significant connectivity issues, influencing policy and planning to prioritise interventions where they are most needed.
  • Innovative use of city assets: Dublin’s approach to leveraging city-owned assets for telecom infrastructure, including facilitating multi-operator site access, represents a strategic move to optimise asset use and reduce urban clutter, aligned with EU regulatory goals​.
  • Transparency and public engagement: The Council has launched a public educational initiative on telecom infrastructure, including visualisations of before-and-after network improvements from new site deployments, to engage citizens and increase acceptance of new infrastructure.
  • Comparative benchmarking in Europe: Through Ookla’s data, Dublin has gained insights into its telecom performance relative to other European cities, highlighting areas of competitive strength in 5G availability and identifying room for improvement in 4G speeds​.
Key data and methodology:
  • The collaboration saw Ookla collect Speedtest® network data across the city over two 12-month periods (June 2022-June 2023 and June 2023-June 2024) with a sample size in the tens of millions; creating the most comprehensive analysis of mobile network performance ever conducted at the city level in Ireland.
  • Leveraging Ookla’s Speedtest® Insights platform, DCC were able to integrate other data sources, such as internal city asset registries, mobile site location maps from Ireland’s telecoms regulator ComReg, and social deprivation data from Pobal.
  • Geospatial analysis created a localised tile-based grid across the entire city to categorise mobile network performance at different times of the day. Performance was evaluated against two metrics; signal strength and download speed. Each location tile was categorised as unacceptable if it had less than 11 dBm signal strength and 5 Mbps download speed. Anything above 11 dBM and 5 Mbps was categorised as ‘acceptable’.

Secure Your Website with Reliable Maintenance Services

Understanding the Importance of Website Security

In today’s digital age, a website is often the first point of contact between a business and its customers. With increasing online interactions, websites have become prime targets for cybercriminals. The risks associated with poor website maintenance can range from minor glitches to catastrophic data breaches. Despite this reality, many businesses still overlook the importance of maintaining their websites, potentially exposing their operations and customers to vulnerabilities.

Website security is not just about having the right tools in place; it’s a continuous process that requires regular updates and monitoring. This ensures that sensitive data, such as customer information and proprietary business data, remains secure from unauthorized access. The consequences of neglect can be severe, including loss of customer trust, legal complications, and a damaged brand reputation.

The Role of Reliable Maintenance Services

Reliable website maintenance services play a pivotal role in securing a website. These services go beyond occasional updates; they implement comprehensive strategies to maintain a website’s functionality, performance, and security. Professional maintenance services include monitoring site uptime, analyzing performance metrics, and applying security patches promptly. By prioritizing these actions, maintenance services are a primary defense against potential security threats.

Regular maintenance helps identify vulnerabilities before they can be exploited. Experienced professionals can spot unusual activities, warning signs of a possible attack, or weak points in a website’s architecture, allowing for proactive measures rather than reactive solutions. This is crucial in reducing the risk of data breaches and ensuring a seamless experience for users.

Regular Updates: A Cornerstone of Security

Software updates are fundamental to maintaining website security. Whether it’s a content management system (CMS), plugins, or themes, updates usually contain patches for known vulnerabilities. Cybercriminals often target outdated software with unpatched vulnerabilities, making regular updates a crucial component of website security.

Ignoring software update notifications can be dangerous even if a website does not appear to need updates. Staying updated ensures that your site’s features operate smoothly and visitors are safe from potential security threats. Automated update solutions or maintenance packages offered by professionals can help manage these tasks seamlessly without requiring the website owner to be constantly involved.

Monitoring and Response: Key Maintenance Features

Continuous monitoring is essential to keep a website running smoothly and securely. Real-time alerts allow for quick responses to any unusual activity, such as unauthorized login attempts or sudden spikes in traffic that might suggest a Denial of Service (DoS) attack.

Moreover, a reliable maintenance service will also include regular performance monitoring. By analyzing load times, server uptime, and user interactions, professionals can ensure that the website offers a seamless user experience. If unaddressed, performance issues can affect user satisfaction and SEO rankings.

This proactive approach addresses immediate concerns and contributes to a strategic improvement plan that optimally aligns your website’s functionality with business objectives and user expectations.

Backups: Your Safety Net

Website backups act as a safety net in the event of data loss due to cyberattacks, server failures, or human error. Regularly scheduled backups ensure that a recent copy of your site can be restored quickly, minimizing downtime and potential data loss. This essential element of website maintenance helps maintain business continuity, even in disruptions.

A comprehensive maintenance service should offer automated, regular backups stored securely. This approach ensures that reinstating a website to its fully functional state is fast and straightforward, avoiding potential revenue loss or reputation damage associated with long periods of downtime. Coupled with robust security measures, backups assure businesses that their data integrity remains intact.

Cost Efficiency Through Proactive Maintenance

While hiring professionals to manage website maintenance comes with an initial cost, it is often more cost-effective in the long run. Proactively managing and maintaining a site prevents minor issues from escalating into major, more expensive problems. Recovery from cyberattacks can be extremely costly, involving technical repairs, potential legal fees, and revenue losses due to downtime.

Proactive maintenance also saves money by streamlining operations and ensuring that a website is always at peak performance. Optimized site performance retains users and improves conversions, adding value beyond site security. Furthermore, by maintaining high efficiency, businesses can allocate their resources more effectively, focusing on growth and innovation rather than crisis management.

Choosing the Right Maintenance Service Provider

Choosing the right maintenance service provider is crucial for ensuring robust website security. Look for providers with a proven track record and expertise handling websites like yours. They should offer comprehensive packages that include security audits and updates to performance monitoring and regular backups.

Reliability, transparency, and experience are key attributes when selecting a partner. A provider that keeps pace with the latest security trends and technological advancements is invaluable in maintaining a secure and efficient website. Building a long-term relationship with a skilled provider can offer peace of mind and focus your energies on what truly matters: growing your business.

Conclusion: A Secure Future Through Maintenance

Securing your website through reliable maintenance services is not an option but a necessity in today’s digital world. By understanding the importance of regular updates, continuous monitoring, and professional maintenance services, businesses can protect themselves from potential threats and ensure a seamless online experience for their users. Implementing proactive maintenance strategies safeguards digital assets and enhances user trust and operational efficiency, laying a solid foundation for sustained online success.

In a constantly changing digital landscape, harnessing the expertise of a reliable maintenance service mitigates risks and unlocks opportunities for your online business, ensuring it stands the test of time.

TELUS Digital and Ringmahon Rangers Partner up to Promote Local Sports

For the second year, TELUS Digital has announced their sponsorship of the Ringmahon Rangers AFC, U14s/15s girls team. TELUS Digital has partnered with the football club in the Southside of Cork City, in an effort to support young women who are choosing to pursue sport.

Commenting on the community sponsorship, Miriam Manning, Director of Human Resources at TELUS Digital said: “Ringmahon Rangers FC is right on our doorstep in Cork. We are so proud to sponsor a team here in our community in Mahon. The team are absolute rays of sunshine and their love of the game is clear for all to see. We’re proud to encourage their continued participation, particularly in the early years of their sporting life.”

Ringmahon Rangers AFC was founded in 1951 and is based in the Southside of Cork City. The club offers training for a range of ages from 4 years old to seniors.

Two thirds of businesses believe ‘legacy banks’ are too slow to adapt to modern business needs — Revolut

Revolut Business, the global financial superapp trusted by hundreds of thousands of businesses worldwide, has conducted a study in partnership with market research firm Dynata, highlighting that international businesses are turning away from ‘legacy banks’ to manage their financial needs, echoing the sweeping changes seen across consumer banking. The findings come as the company launches Revolut Business 5 — the fifth generation of its financial management platform for businesses.

The recent survey of 2,850 business decision-makers from seven European countries, including respondents from every county in Ireland, found that close to two thirds (63%) of businesses believe ‘legacy banks’ are too slow for their financial needs.

Nearly four out of five (79%) respondents reported issues with ‘legacy banks’, including high fees, slow transactions, and poor mobile experiences, and three out of five (64%) large businesses are worried they will be left behind competitors without enlisting a fintech.

These concerns are driving businesses to fintechs like Revolut, where innovation and agility are founding principles. Revolut is reinforcing its focus to support large enterprise clients with Revolut Business 5, which provides an enhanced user experience across both mobile and desktop platforms to meet the evolving needs of industry leaders. Revolut Business has been redesigned to save enterprises more time and money.

James Gibson, General Manager at Revolut Business, commented on the recent survey findings and emphasised Revolut Business’s capabilities: “When we started Revolut Business in 2017, we knew that businesses wanted a banking product that evolved with their needs and provided a customer experience you’d expect in this day and age. The demand for customer-orientated business accounts has only increased since then.

“As we launch Revolut Business 5, we know we’re giving customers the ability to find features faster, spend with precision, and manage payments easily. Revolut Business is continuing to grow, and look forward to welcoming more customers who are fed up with the existing status quo in Ireland and want a solution that moves with the technology of the day.”

In Ireland, specifically, the survey also found that:

  • 72% of business leaders believe that ‘legacy banks’ are too slow to adapt to modern business needs, notably much higher than the European sample size average of 64%.

  • More than half (52%) of businesses use the services of a fintech, while a further 30% are willing to trust and are actively looking to use a fintech to manage their finances.

  • A quarter (25%) of hospitality businesses and close to one in five retail businesses (19%) now no longer use a traditional bank in Ireland.

  • Looking outwardly, more than three-quarters of business leaders (77%) said they were seeing more industry peers turn to fintechs for their business banking needs, while 81% of these already use a fintech provider (such as Revolut) personally outside of work.

  • Notably, nearly a third (31%) of business leaders in Ireland would prefer to manage their business’ financial needs solely with their fintech provider.

Revolut Business 5 offers faster navigation, personalised layouts, and easy access to card details and analytics right from the home screen. Updated features notably include B2B SEPA Direct Debits, streamlined payment tools for online and in-person sales, dedicated treasury tools for currency exchange, and multi-layered approval options for managing team spending across departments.

Revolut Business is already contributing 15-25% of the company’s overall gross profit, with some of Revolut’s notable customers in Ireland including Aer Lingus, O’Neills, and DID Electrical. The company also recently announced that global annualised revenue for Revolut Business has surpassed $500M (€461m). This growth is a testament to the demand for Revolut Business, as more companies turn to digital banks for a faster, more flexible way to manage their financial needs.

For more information, please visit: www.revolut.com/business

Nine in ten CFOs in Ireland feel decisions about financial strategy are made without sufficient data or insight

An overwhelming majority (90%) of CFOs and finance leaders in Ireland feel that decisions about their organisation’s financial strategy are made without sufficient data or insight, according to a new CFO Mindset Report by AccountsIQ, an award-winning provider of cloud-native accounting software for mid-sized businesses.

The survey of 260 CFOs across Ireland and the UK highlights the increasing pressures facing finance leaders, with many reporting a growing sense of stress and instability as they navigate economic volatility, rising operational costs, and unpredictable revenue.

CFO challenges

The survey determined external factors currently facing CFOs and other senior finance professionals. In Ireland, the top threats to financial stability are technology and software disruptions (42%), market competition (38%), and economic downturn (38%). However, concerns about financial decline are markedly lower than in the UK (48%), where it ranked as the most pressing matter of contention.

When it comes to internal challenges, more than a third (34%) of CFOs in Ireland and the UK report technological limitations as the biggest threat to their organisation’s financial stability. In Ireland, other prominent issues include a lack of skilled talent (34%), being behind on targets (34%), reporting accuracy (30%), and the time spent on manual data input (30%).

Despite differences in contributing factors, internal and external pressures are making it increasingly difficult for finance leaders across Ireland and the UK to maintain control over their organisation’s financial future, significantly limiting the potential for long-term operational success in both countries.

Operating in survival mode

While 70% of CFOs in Ireland and 58% in the UK say their finance function is scaling up to meet business growth demands, 16% describe it as actively slowing down. More than a third (38%) of all respondents state that better financial technology and software would most help them regain control, underlining the urgent need for organisations to implement improved financial tools.

Darren Cran, CEO of AccountsIQ, commented: “The need for modern solutions is clear. CFOs are facing immense pressure to make strategic decisions in the dark, without the right data or technology to support them. It’s a problem across the board but is particularly prevalent in Ireland. The sheer scale of the challenges they’re up against – from volatility to rising costs – is forcing them to operate in survival mode rather than driving growth. This is where finance leaders urgently need better tools and insights – and the good news is, they are out there. These tools can build trust in the numbers and give CFOs the confidence to make informed decisions. It also empowers CFOs to shift from firefighting to forecasting, taking back control of their financial plans and driving sustainable business growth.”

You can download the full report here

Irish startup Protostars AI selected for AG Elevate Programme

International law firm Addleshaw Goddard has today announced the names of the 13 high-growth technology businesses which have been selected for its 2024 AG Elevate programme.
The businesses, that are headquartered across various European countries, will receive a tailored package of legal advice, regular mentorship meetings with world-class legal teams and access to Addleshaw Goddard’s global roster of seminars and networking events.
The latest cohort includes businesses from a range of different sectors including automotives, commodities, cyber-security, green energy and finance. Four of the businesses use AI as part of their core product offering – including Irish participant, Protostars AI, which leverages AI to assist companies in navigating the complexities of the newly adopted EU Cyber Resilience Act (CRA).
The businesses will work with Addleshae Goddard’s legal teams across its global offices and benefit from advice on handling complex legal issues such as intellectual property protection, data privacy compliance, corporate governance, contracts and trade regulations.
Since its launch in 2017, the annual programme has helped around 60 businesses tackle a range of legal and operational challenges. Previous alumni of AG Elevate include a range of high-growth tech businesses from various industries, including fintech innovators, online consumer brands, sustainability, clean-tech pioneers and prop-tech companies. Included in last year’s cohort was SymPhysis Medical, the Galway MedTech company that successfully secured €2.2m funding last month for the development of a device to address the condition of fluid in the chest of cancer patients.
Doreen Mescal, Partner at Addleshaw Goddard Ireland, said: “Navigating the complex landscape of legal and operational challenges can be particularly daunting for new tech businesses. Through our AG Elevate programme, we offer a comprehensive suite of legal guidance, tailored mentorship and access to an extensive network of industry-leading professionals to support these companies on their growth journeys.
“Each year, we aim to partner with innovative, forward-thinking businesses that show exceptional promise across a range of sectors. This year’s cohort reflects the diversity and dynamism of the tech industry, from AI and green energy to cybersecurity and mobility solutions. I think the businesses that have been chosen this year are particularly exciting and I look forward to working with them closely on their growth journey.”
Speaking on being selected for this year’s AG Elevate Programme, Kim McKayed, CEO & Co-founder of Protostars AI, added: “We are thrilled to be part of the AG Elevate program, which provides invaluable support as we strengthen Protostars as a trusted supplier for the national Cyber Grants Scheme. AG Elevate offers a robust support structure, including legal counsel and mentorship, to help us navigate this critical growth phase. It’s reassuring to know that Addleshaw Goddard truly values and uplifts innovative companies, offering meaningful assistance as we work to commercialise cutting-edge AI for cybersecurity compliance.” 
The businesses selected for AG Elevate 2024 are as follows:
  • Protostars AI (Ireland): Protostars AI leverages artificial intelligence for security audit reporting, aligning with EU cybersecurity regulation and earning recognition at the 2023 EY Startup Academy.
  • Aetha Motors (United Kingdom): Pioneering the UK’s first fully electric sports car brand, Aetha Motors introduces capex-lite manufacturing to revolutionize the automotive industry.
  • CataNiTek (United Kingdom): A spin-out from the University of Strathclyde, CataNiTek is innovating in the field of fine chemical synthesis with its development of nickel catalysts, providing a sustainable alternative to traditional precious metal catalysts.
  • Coastr (United Kingdom): Coastr is creating a new shared mobility ecosystem with its end-to-end platform solution designed for car rental, sharing, leasing and subscription businesses, enhancing operational efficiency and user experience.
  • Exabler (United Kingdom): Exabler offers a cutting-edge supply chain technology platform, utilising AI to enhance trade compliance, unlock commercial opportunities and foster client relationship improvement.
  • Frontier Robotics (United Kingdom): Specialising in underwater robotics, Frontier Robotics develops plug-and-play autonomy solutions to enable scalable and efficient inspection of ocean infrastructure.
  • Secretarium (United Kingdom): Secretarium is leading the way in confidential computing, offering encrypted data processing within an “Honest Computing” framework for secure and privacy-focused data handling.
  • SuperFi (United Kingdom): As a social impact FinTech, SuperFi is dedicated to assisting users in managing bills and avoiding problem debt, particularly during the Cost of Living crisis.
  • Delos Intelligence (France): Delos Intelligence specialises in the development of both tailor-made and generic generative AI software solutions for the tertiary sector, enhancing operational efficiencies.
  • Symphonics (France): Symphonics introduces an innovative electrical equipment management platform designed to make energy cheaper, greener, and more accessible for all.
  • Crespect (Estonia): Crespect revolutionizes legal practice management with its AI-powered system featuring built-in CRM capabilities, aimed at boosting law firm efficiency and business growth.
  • Buildlinx (Germany): Buildlinx is transforming technological control in non-residential buildings with its software ecosystem, aimed at significantly reducing energy costs and CO2 emissions.
  • Shakers (Spain): Shakers provides a dynamic platform that enables companies to address tech challenges by accessing flexible talent at scale, fostering innovation and growth.
Addleshaw Goddard is a full-service international law firm that works with many of the world’s leading businesses. Addleshaw Goddard advises on more than 50 areas of business law across over 100 jurisdictions and is considered one of Europe’s leading legal advisors for the technology sector.

Strengthening Brand Connection with Personalized Merchandise

As it has been mentioned, in the current market environment, it is highly important to address the clients personally. Consumers are not just being offered products, but they are being offered stories from lives, feelings, and tribes. This link can be obtained through the use of personalised merchandise as one of the most influential methods. Whether it is a t-shirt that has been ordered to be designed or a mug or office products that have been branded for an organisation, customers are likely to become ambassadors for that brand. It gives something physical which can represent not only the company’s brand but also the personality of the consumer.

The Power of Personalization in Brand Marketing

Personalised merchandise is especially useful in print on demand business strategies. These businesses enable brands to sell customised products while not having to hold stock. This flexibility helps brands to easily adapt to trends, customer demands or occasions, giving customers a feeling that they are using something rare. Also, because the products are manufactured on-demand there is little waste and overproduction which is in line with the current trend of sustainable production.

Hence, for organisations, which seek to improve the brand association, it makes sense to invest in the branded products. People don’t just care about the objects but the history behind them and the connection they make. The targeted consumers will feel like they are valued and will always be associated with the brand hence promoting word of mouth.

Benefits of Personalized Merchandise for Businesses

Personalised merchandise has numerous advantages for companies, from customer loyalty to the interaction with the clients.Here’s why you should consider adding personalised products to your marketing strategy:

  • Enhanced Brand Recognition: People engage with products with your branding and when they put them on or use them it becomes visible. Each time a person employs that item, your brand gets a little publicity. It’s an unobtrusive and repeated reinforcement of your brand in the customer’s daily routine.
  • Customer Loyalty and Engagement: Having personalised merchandise is a good sign to the customers as it shows that you care for them. It makes them feel special and this makes it easier for them to come back to the brand in the future. For instance, a t-shirt designed for a customer with his or her name or a t-shirt that is designed and meant to capture the customer’s interest will evoke emotion.
  • Cost-Effective Marketing: Personalised merchandise is not the same as traditional advertising techniques where the advertisement lasts for a short time only. An item, if designed properly, can remain with a customer for several years thus giving repeated visibility. Also, using print on demand platforms, companies are free from the necessity to buy large amounts of stocks and can produce merchandise only if there is demand, thus, reducing the costs and risks involved.

Integrating Personalised Merchandise into Your Brand Strategy

To ensure that you incorporate the personalised merchandise into your brand, you need to ensure that the merchandise highlights your brand’s values and messages. First, define what your audience is most interested in: sustainability, creativity or exclusivity. From there, design products that not only embody these values but also provide the consumers with something that is unique to them. Use information from the customers’ preferences and buying habits to design products that belong to them.

Furthermore, incorporate tools that make the print on demand business easy, ensuring that you can sell many products on demand without having to store them. Incorporating such customised products into your advertising messages will therefore help you to promote brand recall, engagement and loyalty among your target consumers.

Steps to Launch a Successful Personalized Merchandise Campaign

Launching a successful personalised merchandise campaign involves several key steps:

  1. Understand Your Audience: Investigate your customers and their needs and wants. What kind of products do they apply in their everyday life? Adapt the products to their life and preferences.
  2. Choose the Right Products: Choose items that are relevant to your brand and will be appreciated by the target audience. When it comes to clothing and accessories or stationery and office needs, the products should be of good quality and useful.
  3. Leverage Print on Demand Platforms: Use platforms to sell numerous products that can be customised while not having to stock anything. This cuts down the initial cost and gives more freedom in designing.
  4. Promote Effectively: Advertising one’s customised product should be done through social media, emails, and collaborations with key opinion leaders.

 

Conclusion: Building Lasting Connections Through Personalization

Custom products are not just a promotional product; they are a tool for creating relationships with your audience. In this way, it is possible to provide the products that would correspond to the values of the brand and the needs and wants of the specific customer, which will help to develop the positive associations and, therefore, the loyalty of the client. Print on demand services can be easily integrated into the overall branding plan because it is flexible and cost effective when it comes to offering customised products. When properly implemented, these custom products will create brand loyalists out of customers leading to lasting business success.

 

An Garda Síochána and Coimisiún na Meán launch Information Pack with online safety advice for all general election candidates

Coimisiún na Meán and An Garda Síochána have today (08 November) published an Information Pack for all election candidates running in the upcoming General Election. The aim of this pack is to provide information on the roles of An Garda Síochána and Coimisiún na Meán, and to offer guidance for candidates on what to do when they are faced with harmful and/or illegal content or behaviour online.

The Pack has information on different types of scenarios that might arise during the campaign and what steps candidates can take. It provides includes further information on the rights of users under as part of Coimisiún na Meán’s Online Safety Framework and the reporting channels to use for various different platforms when people suspect illegal content online.

Speaking today, Deputy Commissioner, Policing Operations at An Garda Síochána, Shawna Coxon said “it is important everyone feels free to participate in the electoral process, whether they are engaging in real life or online. That is why An Garda Síochána and Coimisiun na Meán are working together to support our democracy by keeping people safe online during this election.”

John Evans, Digital Services Commissioner at Coimisiún na Meán said “it is important that people are empowered to run as candidates in any election without being discouraged by illegal abuse or behaviour online. We want our media landscape to support democracy and electoral integrity, and we hope that this information pack will help candidates understand their rights online and where to turn to for help, if needed. We’re also engaging with online platforms on their preparations for the election and we expect them to play their part in ensuring that people can make free, fair and informed choices about where to cast their vote”.

Yanmar Unveils “YANMAR PRODUCT VISION” for Future Product Platform

Yanmar Holdings Co., Ltd. has introduced the YANMAR PRODUCT VISION (YPV), outlining the future of its next-generation design. Rooted in the philosophy of “Intrinsic Design,” which focuses on the core functional value and purpose of products, YPV presents Yanmar’s design goals for the future. The company plans to combine the design elements developed through YPV with its established design expertise to create a platform that will be implemented across its product range, including agricultural machinery, construction equipment, boats, and services.

Yanmar HD has been working to cultivate its brand image through designs that resonate with stakeholders, including customers, employees, and the general public, under the concept of “inclusive branding.” This effort has been achieved through co-creation with internal and external partners.

The new initiative, based on the concept of Intrinsic Design, aims to platformize the design elements included in YPV. This approach will not only standardize components and designs but also enhance intuitive operability and comfort with new interfaces designed for future tasks. Additionally, it will contribute to increased development efficiency and cost reductions.

These concepts will be applied to each product within Yanmar’s core business areas of land, sea, and city to contribute to the realization of a sustainable society.

About YANMAR PRODUCT VISION (YPV)

YPV represents Yanmar’s vision for the future, setting out the ideal direction for its business domains in 2035. Rooted in the philosophy of Intrinsic Design, which prioritizes functional value over form, Yanmar describes its design approach as “Gentleness and Toughness,” reflecting its tradition of producing machines that are both user-friendly and durable in demanding environments. By standardizing elements like new design aesthetics, cabin structures, and Human-Machine Interfaces as defined through YPV, Yanmar aims to streamline product development while enhancing functionality from a customer-centric perspective.

YPV in the Land Domain

One example of platformization is a redesign of the cabin structure to standardize components between agricultural and construction machinery. The life-sized concept agricultural machine YPV-L (Land), unveiled at the YANMAR DESIGN EXHIBITION held at YANMAR TOKYO from November 8 to 15, 2024, features a large monitor in the cockpit that functions as a command center, controlling other autonomous machines. The cabinless version, designed with full automation in mind, allows for customization based on work location and operator needs.

Unified cabin design and expansion to other business areas (YPV-C)

YPV in the City Domain

YPV-C focuses on the electrification of construction equipment to meet the anticipated increase in indoor work and renovation projects. The concept uses wheels (tires) instead of crawlers to enable swift movement to disaster sites. To address battery life and charging challenges, an autonomous battery vehicle will supply power when needed.

Image of a self-propelled battery vehicle automatically supplying power to electric construction equipment.

YPV in the Sea Domain

YPV-S (Sea) introduces a foiling sailboat that proposes a new marine lifestyle. Drawing on Yanmar’s extensive marine technology and expertise, the design leverages natural forces through foiling, which lifts the boat above the water, and sailing, maximizing the use of wind power to shape both propulsion and onboard experience.

Concept foiling sailboat YPV-S (Sea)