Category: Tech News

Integrity360’s Security First conference returns to Dublin

Integrity360, the cyber security specialist, has announced the return of its ‘Security First’ conference to Dublin this year. The conference, which is focusing on the theme of visibility, is being held at the Aviva Stadium, Dublin, on Thursday, 27th April 2023, with 250 people expected to attend.

The event will bring together experts and industry leaders from the cyber security industry to discuss the latest threat landscape developments and industry insights, and offer actionable advice on how to protect organisations from the most prevalent cyber threats in 2023.

The keynote speaker at the event will be investigative journalist and author Geoff White. During his career, Geoff has published a number of books and covered topics including election hacking, money laundering and cyber heists. His latest book is entitled ‘The Lazarus Heist – From Hollywood to High Finance: Inside North Korea’s Global Cyber War’* and his next book (‘Rinsed’) will reveal technology’s impact on the world of money laundering.

Integrity360 speakers will include Richard Ford, Brian Martin and Nick Brownrigg. Brian will be discussing the latest cloud trends and their impact on cyber security, including developments across public and private cloud and Software-as-a-Service (SaaS), the impact of security tools and platforms migrating to cloud, and cloud security in the modern hybrid working world.

Nick will be talking about why the concept of identifying threats is being neglected. This session will explore modern-day exposure management, how the market has predominantly focused on detect and recover, and how technology can be used to proactively identify cyber threats.

A number of industry leaders, as well as Integrity360 partners, will also be speaking at the conference – including Checkpoint, Varonis, XM Cyber, Mimecast, Darktrace, Rapid 7, Splunk, Zscaler, and Fortinet. These sessions will touch on topics such as how to gain data visibility and the benefits of Managed Detection and Response.

Speaking about the conference, Richard Ford, CTO, Integrity360, said: “It’s fantastic to be returning to Ireland for this year’s Security First Conference and we are delighted about the interest already. It really shows that cyber security continues to be a top priority for Irish businesses and individuals.”

The conference offers senior business and IT professionals from organisations of all sizes the chance to discuss, learn, grow, and connect with Integrity360’s tight-knit network of industry professionals across Ireland. For more information and to register, click here.

Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM

Salesforce, the global leader in CRM, today launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI.

Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data.

With Einstein GPT, customers can then connect that data to OpenAI’s advanced AI models out of the box, or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in real time.

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate specific responses for customer service professionals to more quickly answer customer questions, generate targeted content for marketers to increase campaign response rates, and auto-generate code for developers.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.

“Einstein GPT, in combination with our Data Cloud and integrated in all of our clouds as well as Tableau, MuleSoft, and Slack, is another way we are opening the door to the AI future for all our customers, and we’ll be integrating with OpenAI at launch.” said Marc Benioff, CEO of Salesforce.

Integration with OpenAI: Salesforce is combining OpenAI’s enterprise-grade ChatGPT technology with Salesforce’s private AI models to deliver relevant and trusted AI-generated content.

“We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”

Salesforce Ventures launches $250 million Generative AI Fund: Salesforce also announced a Generative AI Fund from Salesforce Ventures, the company’s global investment arm. The new $250 million fund will invest in high-potential startups, bolster the startup ecosystem, and spark the development of responsible, trusted, and generative AI.

Einstein GPT is the next generation of Einstein, Salesforce’s AI technology that currently delivers more than 200 billion AI-powered predictions per day across the Customer 360. And by combining proprietary Einstein AI models with ChatGPT or other leading large language models, customers can use natural-language prompts on CRM data to trigger powerful, time-saving automations, and create personalized, AI-generated content. Launching today are:

  • Einstein GPT for Sales: Auto-generate sales tasks like composing emails, scheduling meetings, and preparing for the next interaction.
  • Einstein GPT for Service: Generate knowledge articles from past case notes. Auto-generate personalized agent chat replies to increase customer satisfaction through personalized and expedited service interactions.
  • Einstein GPT for Marketing: Dynamically generate personalized content to engage customers and prospects across email, mobile, web, and advertising.
  • Einstein GPT for Slack Customer 360 apps: Deliver AI-powered customer insights in Slack like smart summaries of sales opportunities and surface end users actions like updating knowledge articles.
  • Einstein GPT for Developers: Improve developer productivity with Salesforce Research’s proprietary large language model by using an AI chat assistant to generate code and ask questions for languages like Apex.

ChatGPT for Slack, built by OpenAI: In addition, Salesforce and OpenAI today announced the ChatGPT for Slack app. The app provides new AI-powered conversation summaries, research tools to learn about any topic, and writing assistance to quickly draft messages.

The customer perspective: Customers like HPE, L’Oréal, RBC US Wealth Management, and S&P Global Ratings discuss the value generative AI delivers to improve customer engagement.

  • “Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients,” said Greg Beltzer, Head of Tech for RBC US Wealth Management. “We believe that this technology has the potential to transform the way businesses interact with their customers, deliver personalized experiences, and drive customer loyalty. We are excited to explore this opportunity with Salesforce and drive the next generation of personalized customer experiences.”
  • “Advances in AI continue to facilitate deeper, multi-dimensional insights from market participants globally. Consequently, Sales and Marketing teams can improve their customer-centricity and become even more embedded in their customers’ journeys,” said Chris Heusler, Chief Commercial Officer of S&P Global Ratings. “The next chapter of AI has exciting implications for elevating the customer experience.”

Availability

Einstein GPT is currently in closed pilot.

Fairphone gives a fond farewell to its 7-year-old Fairphone 2

Fairphone, the Dutch social enterprise building a market for ethical smartphones, has announced that after an unprecedented over seven years of support, Fairphone 2 has reached the end of its life. The software update for Android 10 releasing today will be its final update. However, certain spare parts for Fairphone 2 will still be available as long as supplies last or as long as there are a reasonable amount of active users. Fairphone 2 was the world’s first modular smartphone on the market, a revolutionary concept for the electronics industry. In total, around 115,000 Fairphone 2s were sold and there are now around 15,000 still in use. Producing the first modular phone presented new challenges for Fairphone, both in the supply chain and software longevity.

Fairphone has had to work with chipsets that no longer support the latest software to keep Fairphone 2 going for as long as possible. Against all odds and with the help of many dedicated Fairphone and open source community members, the company was able to overcome software challenges to provide Fairphone 2 users with continued software updates, effectively using a DIY style to keep the device going for longer. Fairphone 2 launched with Android 5 and was subsequently upgraded to Android 6, Android 7.1, Android 9 and most recently Android 10. It is one of the few devices from 2015 to have received an upgrade to Android 9 and 10.  Fairphone provided users with a total of 43 software updates throughout Fairphone 2’s lifetime.

Fairphone has embraced open source software since its founding, working closely with open source communities. The open source community is crucial to allowing Fairphones to run securely for longer, even after the official end of software support. They helped Fairphone complete the last Android upgrades but also to provide alternative software available for its users. Today, users can now install OSes such as LineageOS or /e/OS available on Android 11 for Fairphone 2. Fairphone’s ambition is to bring more fairness to the electronics industry for both hardware and software.

Agnes Crepet, Head of Software Longevity at Fairphone, states:

“When we first launched Fairphone 2, our software team had the ambition to support the phone for three to five years. We didn’t know we would achieve our goal (and more) because it was an industry first. We are proud to have gone above and beyond our initial ambitions for Fairphone 2. The end of life for Fairphone 2 is bittersweet because in the ideal world, we’d support our devices indefinitely, but due to industry and financial constraints, that is simply not feasible. But we are happy we can say we supported Fairphone 2 for an unprecedented seven years.”

For more information on what this means for Fairphone 2 users, please read the blog post here.

What are the best strategies to get backlinks?

Is your website struggling to get the best ranking on Google? Don’t worry because you can succeed with the help of backlinks. This is used as a tool to expand a website’s reach and it can be useful for both websites to have this to build a relationship and market their services on both ends.

Getting the right formula to get backlinks is vital in improving your website’s ranking on search engines and its popularity. This has become the standard for the industry because people love getting high-quality backlinks because it drives organic traffic.

Websites like online casinos have improved with their gambling backlinks. A lot of platforms of the said niche are now competing for the top rankings in search engines since backlinking helps them gain traffic and profit. Look at the best strategies that SEO experts use when they want to get backlinks. 

The Skyscraper Technique

This technique will involve building backlinks by following a process. People are attracted to the best of the best with the content they consume. It is aptly named because the goal is to become the tallest skyscraper.

This is the process that you need to look into when using this technique:

  • Find the successful content that earned multiple links and take inspiration from them.
  • Create your content according to the niche and your target audience.
  • Promote the content to those who loved the initial pieces that you were consuming.

You need to ensure that your content will not be the same as the content that you consumed. Just take inspiration from that so you can implement it in your content. You also need to be comprehensive with the information that you are looking to release while maintaining an enticing aura. 

Find broken links within your niche

This will be the process of finding broken links on the pages within your niche. You need to reach out to the webmasters to get a solid look at the links that you can get. The broken link led to the 404: Not Found error which makes for a poor user experience for people. It also makes the site owner look worse because they did not maintain their website. 

You will get to replace a broken link with a backlink to your website. Navigate the backlink analytics so you can see the indexed pages and broken pages. This is where you can see opportunities for SEO people to find the best backlinks by making a replacement page and reaching out to the owners to offer your page as the alternative target.

Create content that naturally attracts backlinks

As you move forward with creating backlinks, you need to ensure that you are creating compelling content. It needs to be enticing that people will gravitate to those links and become possible patrons for the linked website.

Check out your niche and you will have some useful topics that can help you stand out from the rest. You need to use both nuance and statistics so you can attract backlinks from other people too. As you have enticing content, there will be a bright future with all of the content that you have made.

Do not miss out on using backlinks

An online casino needs gambling backlinks to get high traffic and rank higher in search results to prove itself as reliable. Doing this can be challenging with all of the time, effort, and money that will be spent but it helps with engaging potential patrons that can help the business move forward.

Boom Collaboration Launch Complete Conferencing Solution As Hybrid Work Demand Intensifies

Fast-growing video conferencing manufacturer, Boom Collaboration, has officially launched a portable all-in-one device which further blurs the lines between home and office work.

The Boom UNO is a complete conferencing system that combines a 120° wide angle full HD camera with a 360° omnidirectional microphone and built-in speaker.

The compact stylish device has plug-and-play functionality via one USB cable and is available in black and white color variants. It is compatible with Zoom, Teams, Webex, Google Meet and all the major meeting apps.

A status light is complemented by full duplex HD audio, a vertically adjustable lens and touch keypad with volume and mute controls.

Boom Collaboration was created in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd – creating high performance, high value advanced products.

The ambitious Texas-based business has quickly developed an extensive conferencing portfolio and operates in 20 countries, with plans for major expansion to 30 more this year including the UK and central Europe.

“There’s little doubt hybrid work is here to stay and for many organizations it’s already embedded as an integral part of modern working cultures,” Hörnkvist explained.

“From our own research and experience we estimate around 55% of businesses globally have work from home policies, with this number growing in a post pandemic world. In addition, 30% of all employees are full-time remote workers while over 60% work from home occasionally. The right equipment can boost productivity while saving corporations money – creating true meeting equity for all participants.

BOOM UNO

“For us, demand for flexible portable products that are suitable for home as well as office life continue to accelerate. The Boom UNO ticks every box.”

Hulett added: “The Boom UNO gives users all the tools they need for effective collaboration in a simple user friendly package. Enjoy video calls in full HD combined with a powerful speakerphone with omni-directional pickup, full-duplex and advanced echo cancellation and noise suppression. It’s very easy to use and pop in a bag to transport between the home and office, or wherever people are working.”

The Boom UNO is lightweight and compact. It measures 18.1cm tall and is 6.2cm wide and deep. 

Ireland’s leading manufacturers come together at Dell Technologies Limerick to realise the future of Industry 4.0

Manufacturing leaders from across Ireland gathered at the Dell Technologies Customer Solution Centre Innovation Lab in Limerick in recent weeks for a conference to investigate how emerging technologies and the power of data can help accelerate the development of smart manufacturing in Ireland.

Leaders from across the pharmaceutical sector and beyond took part in the event focused on how the fourth industrial revolution is reshaping production lines. Artificial Intelligence, Edge Computing, Digital Twins and 5G are the breakthrough technologies underpinning this transformation.

Attendees were provided with insights into current technology trends and how accessing data from sensors and devices allows organisations to drive productivity on the factory floor, ensure quality control and increase energy efficiency at every step of the production line.

As manufacturers become more connected, they also become more vulnerable. That was the main message from cybersecurity experts at Dell as they outlined the steps and strategies that can help Ireland’s pharmaceutical and medical technology (MedTech) sectors to strengthen their cyber resiliency.

With over 227,000 people employed within the sector, Ireland has emerged as a global manufacturing hub for the pharma and MedTech industries. By working in partnership, technology experts and industry leaders can accelerate the adoption of Industry 4.0 technologies and help achieve the ambition of the Government’s Industry 4.0 Strategy to position Ireland as a competitive, innovation-driven manufacturing hub at the forefront of the fourth industrial revolution by 2025.

Jeff McCann, Director of the Customer Solution Centre Innovation Labs at Dell Technologies Ireland said “The emergence of a new wave of emerging technologies is spurring a radical transformation across the manufacturing sector – a scale of transformation often referred to as the fourth industrial revolution or Industry 4.0.

“Underpinning this transformation is the power of data. From Edge and 5G through to Artificial Intelligence and Machine Learning, data is revolutionising manufacturing, and is already helping forward-looking enterprises to supercharge productivity, optimise their supply chains and accelerate innovation. As a global manufacturing hub for the pharmaceutical and med-tech sectors, Ireland stands to gain significantly.

But from speaking to customers around the country, it’s also clear that firms of all sizes are facing challenges in adopting these technologies. That’s why it is crucial for industry leaders to come together with technology experts such as Dell to deliver on the promise of smart manufacturing and reinforce Ireland’s leadership. This becomes even more important in light of the Government’s Industry 4.0 Strategy 2020-2025, which sets out an ambition for Ireland to be a competitive, innovation-driven manufacturing hub at the frontier of the fourth industrial revolution by 2025.

“At Dell we recently hosted an event in our Customer Solution Centre Innovation Lab in Limerick. Focused on the ways in which emerging technologies can support the development of smart manufacturing, the event showcased how Ireland’s manufacturing industry can make better, data-driven decisions with the help of new technologies. By working in partnership, together we can realise the opportunities of Industry 4.0 and further enhance Ireland’s role as a competitive and innovative leader in the manufacturing space.”

The event took place at the Dell Technologies Customer Solution Centre in Limerick, where the innovation lab team works with customers to explore and unlock the full potential of smart manufacturing and deliver on their digital transformation goals.

Thermo Fisher Scientific launches 2023 Apprenticeship Programme

Global life sciences company Thermo Fisher Scientific has announced the launch of its 2023 Apprenticeship Programme. Delivered in partnership with further education and training agency SOLAS, applications are open until 24 March. Information on the programme is available at https://jobs.thermofisher.com/global/en/ireland-apprentice-programme. 

Seeking applicants from across Munster, the four-year salaried programme at the contract pharmaceutical manufacturing facility at Currabinny, Carrigaline, Cork, is for anyone interested in an Electrical and Instrumentation Apprenticeship or Mechanical Apprenticeship where they can earn while they learn. 

Speaking on the exciting 2023 Apprenticeship Programme, Lead Craftsperson and Apprentice Programme Coordinator at Thermo Fisher Scientific, Declan Carroll said: “The apprenticeship programme provides participants with a valuable opportunity to embark on a career in STEM.  

“The Electrical and Instrumentation Apprentices and Mechanical Apprentices form a core part of the greater Thermo Fisher Scientific team, aiding in the maintenance of site facilities, assisting to design, install and test new apparatus that keep our operations going. Once the apprentices complete their training, they are recognised as accredited and qualified craftspeople ready to take the next step in their careers in a thriving industry. Fortunately, because our apprentices become such an integrated part of our team, many of them continue to work with us after receiving their qualification. 

“We appreciate that people like to learn in different ways, and this programme provides people with a chance to actively learn on the job, applying what they have learned in real life settings and earning a salary while doing so.”  

The apprentices’ time will be divided between the Cork site where they will complete on-the-job training and at training centres and third level institutes where they will complete the SOLAS curriculum modules. Successful apprentices will be awarded an internationally recognised apprenticeship (Level 6 Advanced Certificate) at the end of the programme and be eligible for consideration for entry into a related Level 7 and 8 Degree programmes provided by the Institutes of Technology. 

Caoimhe Ryan, who is currently in the Electrical & Instrumentation apprenticeship programme, said: “What drew my attention to Thermo Fisher Scientific’s apprenticeship programme was having the ability to earn and learn at the same time.  

“I have always had a keen interest in trying to understand how things work. As an apprentice, we get to see engineering put into action every day. What I enjoy most about the programme is, not only do we get the opportunity to learn the theoretical side of the industry and how things work, but we get apply our learnings and put them into practice straight away.” 

Thermo Fisher currently has approximately 500 working at its Cork site. Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of more than $40 billion. With a global team of more than 100,000. For more information, please visit www.thermofisher.com. 

Alienware unveils major expansion to augment its growing Peripheral Ecosystem

Dell Technologies has unveiled a major expansion to its Alienware peripheral ecosystem, doubling the size of its current portfolio with options designed for everyone from the deskbound, marathon PC gamers to the maverick who manoeuvres throughout multiple gaming environments. The launch includes a customisable keyboard, two new gaming headsets and a wireless gaming mouse.

Two new headsets with easy controls & crisp Dolby Atmos audio

Alienware’s Dual Mode Wireless Gaming Headset (AW720H) is designed for gamers seeking all-day comfort and immersion. Upon unboxing, you will first notice a wider suspension headband that promotes long-term comfort and soft memory foam ear cups wrapped in a breathable fabric to help keep your head cool when it’s needed most.

Detailed, precise audio is delivered with 40mm hi-res certified drivers and Dolby Atmos, creating 3D surround sound that is designed to amplify every in-game detail – from multiplayer games, RPGs, MMORPGs and any genre in between. The AI noise-cancelling boom microphone helps reduce the impact of ambient sounds on your voice, allowing for crisp communication amongst your friends during high intensity gaming sessions and leaving you with detailed game audio to keep you a step ahead of your opponent’s next move.

 

AW720H offers an impressive battery life of up to 30 hours and fast-charging capabilities that let you get up to six hours of battery life from just 15 minutes of charging.

For those that prefer a wired connection, the new Alienware Wired Gaming Headset (AW520H – as seen in the header image) delivers many similar features as the AW720H, as is it both lightweight and adjustable, supporting longer wear during extended gaming sessions.

Customizable connection and performance with the new Alienware keyboard

The line’s most customizable and responsive mechanical gaming keyboard yet, Alienware’s first gaming keyboard (AW920K)  features Tri-Mode connectivity for flexible connection options across a range of gaming devices.

 

 

 

The feature allows to adapt three different playstyles at the user’s fingertips:

  1. Experience responsive wireless PC gaming performance using the 2.4GHz wireless USB-C dongle – deploy the convenient dongle extender to have the receiver closer to the keyboard for maximum reception.​
  2. Connect up to three different compatible devices via Bluetooth 5.1 – select the active paired device or the 2.4GHz connection using the selection button on the back of the keyboard.​
  3. Plug in and play on your PC using the detachable USB paracord cable.​

Enjoy undisturbed gameplay with up to 42 hours battery life via a 2.4GHz dongle connection (thanks to magnetic snap-on charging technology) or up to 46 hours battery life via a Bluetooth connection.

Comfort, precision and accuracy: new wireless gaming mouse

Created with right-handed gamers in mind, the new Alienware Wireless Gaming Mouse (AW620M) prioritizes comfort, precision and accuracy, featuring the line’s leading-edge sensor technology and patent-pending magnetic-force L/R keyplates. With up to 26,000 DPI, 650 IPS, and 50G max acceleration, users can expect speedy, accurate clicking and no angle snapping for reliable precision. For marathon gaming sessions, the 2.4GHz wireless dongle connection offers up to 140 hours of battery life on a PC, and if you’re in a pinch, quickly recharge for just five minutes to get up to 10 hours of continuous gameplay.

 

 

Commenting on the launch, Vincent Tucker, Senior Director, Alienware Peripherals, said: “Today, we are doubling the size of our Alienware peripheral suite with options targeting a range of playing styles, tailored experiences and price points. From the deskbound, marathon PC gamers to the maverick who maneuvers throughout multiple gaming environments, our growing ecosystem delivers reliable high-performance gear to span more lifestyles than ever before.

Highlighting the ecosystem approach that Alienware has taken with the peripherals, Tucker added: “Pairing effortlessly across the Alienware ecosystem, these new peripherals work in unison with your existing setup to help ensure comfortable, uninterrupted gameplay. Each of these new peripherals can be harmoniously connected to your gaming ecosystem and easily managed by Alienware Command Center (AWCC), a centralized hub that allows quick access to settings such as game-specific profiles and themes, lighting, macros, audio controls and overclocking. This is more than just a software update; it is a new architecture – built from the ground up – featuring a new, intuitive, and dynamic user design.”

Pricing & Availability:

 

  • Alienware Dual Mode Wireless Gaming Headset (AW720H) is available starting 31st March 2023. Pricing to be announced upon release.
  • Alienware Wired Gaming Headset (AW520H) will be available on 19th May 2023. Pricing to be announced upon release.
  • Alienware Tri-Mode Wireless Gaming Keyboard (AW920K) will be available on 19th May 2023. Pricing to be announced upon release.
  • Alienware Wireless Gaming Mouse (AW620M) is available on 31st March 2023. Pricing to be announced upon release.

 

 

 

 

 

 

 

First LOOK – Fujifilm INSTAX MINI 12 Instant Camera and the new INSTAX UP App!

FUJIFILM Europe GmbH, Imaging Division, has launched the new INSTAX MINI 12 Instant Camera (hereinafter “MINI 12”). Built with all the best bits of the popular INSTAX MINI instant camera series in mind, plus impressive upgrades, MINI 12 combines a fun aesthetic and enhanced features in a camera designed to fill the world with joy.

With its inflated, bubble design, MINI 12 carries over the main features of the most recent INSTAX MINI 11 Instant Camera (launched in 2020), including Close-Up/Selfie Mode and Auto Exposure adjustment capabilities, but also features a new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, reducing object shifts, resulting in a centered photo. MINI 12 also features automatic flash control, which helps create beautiful images in both bright or low-light situations. Its updated lens structure provides intuitive steps for both powering the camera on and off and accessing the popular Close-Up/Selfie Mode with a simple twist of the lens.

“The INSTAX MINI series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers, old and new, thanks to its playful design, ease of use, and affordable price,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe.  “MINI 12 takes this series to the next level with an iconic bubble design that pops with joy and creativity. How you see the world is shaped by the lens you see it through, and MINI 12 brings users a new unique perspective.”

Five exciting colorways

MINI 12 will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available from 16th March 2023 at a Manufacturer’s Suggested Retail Price of €90.00. The INSTAX MINI 12 will be available for purchase at FUJIFILMI stockists nationwide.  For more information, please visit  www.instax.ie/cameras/mini-12 

And that’s not all – FUJIFILM Europe GmbH, Imaging Division, have also 

announced the launch of Fujifilm’s free, downloadable INSTAX UP! Smartphone App (hereinafter “INSTAX UP!”), designed for INSTAX instant photography fans to digitally scan, store, and share their photos in one place. 

With INSTAX UP! users can:

 

  • Scan their INSTAX prints and store them digitally in one place
  • Organize their photos by category/list views for easy locating
  • Easily share stored photos and collections via social media or text
  • Import photos from other INSTAX apps (INSTAX mini LINK, INSTAX Link WIDE etc.) into the INSTAX Up! 
  • Keep informed about the latest INSTAX updates, tips, and other creative content

INSTAX UP! has been developed with the help of consumer feedback; where users wanting to digitally store and share INSTAX prints have previously used simple smartphone picture taking of photographs. This technique can result in the glossy surface of the print to cause reflections, as well some distortion including loss of texture of the border film. INSTAX UP! simplifies and improves the process for storing your favourite INSTAX prints digitally and turning them into shareable posts.

“INSTAX UP! is a new solution that solves the problem of easily digitizing and sharing high-quality INSTAX prints,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “Enhancing the overall INSTAX experience, INSTAX UP! will enable instant photo fans to digitally organize and archive their creativity, and easily share their photos with the world, helping preserve special memories and inspire more.”

 

INSTAX UP! is available to download today. 

https://apps.apple.com/app/instax-up/id1664064756

OR 

https://play.google.com/store/apps/details?id=com.fujifilm.instaxup

Unboxing Video