Instax mini 12 camera and instax up app - techbuzzireland

FUJIFILM Europe GmbH, Imaging Division, has launched the new INSTAX MINI 12 Instant Camera (hereinafter “MINI 12”). Built with all the best bits of the popular INSTAX MINI instant camera series in mind, plus impressive upgrades, MINI 12 combines a fun aesthetic and enhanced features in a camera designed to fill the world with joy.

With its inflated, bubble design, MINI 12 carries over the main features of the most recent INSTAX MINI 11 Instant Camera (launched in 2020), including Close-Up/Selfie Mode and Auto Exposure adjustment capabilities, but also features a new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, reducing object shifts, resulting in a centered photo. MINI 12 also features automatic flash control, which helps create beautiful images in both bright or low-light situations. Its updated lens structure provides intuitive steps for both powering the camera on and off and accessing the popular Close-Up/Selfie Mode with a simple twist of the lens.

“The INSTAX MINI series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers, old and new, thanks to its playful design, ease of use, and affordable price,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe.  “MINI 12 takes this series to the next level with an iconic bubble design that pops with joy and creativity. How you see the world is shaped by the lens you see it through, and MINI 12 brings users a new unique perspective.”

Five exciting colorways

MINI 12 will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available from 16th March 2023 at a Manufacturer’s Suggested Retail Price of €90.00. The INSTAX MINI 12 will be available for purchase at FUJIFILMI stockists nationwide.  For more information, please visit 

And that’s not all – FUJIFILM Europe GmbH, Imaging Division, have also 

announced the launch of Fujifilm’s free, downloadable INSTAX UP! Smartphone App (hereinafter “INSTAX UP!”), designed for INSTAX instant photography fans to digitally scan, store, and share their photos in one place. 

With INSTAX UP! users can:


  • Scan their INSTAX prints and store them digitally in one place
  • Organize their photos by category/list views for easy locating
  • Easily share stored photos and collections via social media or text
  • Import photos from other INSTAX apps (INSTAX mini LINK, INSTAX Link WIDE etc.) into the INSTAX Up! 
  • Keep informed about the latest INSTAX updates, tips, and other creative content

INSTAX UP! has been developed with the help of consumer feedback; where users wanting to digitally store and share INSTAX prints have previously used simple smartphone picture taking of photographs. This technique can result in the glossy surface of the print to cause reflections, as well some distortion including loss of texture of the border film. INSTAX UP! simplifies and improves the process for storing your favourite INSTAX prints digitally and turning them into shareable posts.

“INSTAX UP! is a new solution that solves the problem of easily digitizing and sharing high-quality INSTAX prints,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “Enhancing the overall INSTAX experience, INSTAX UP! will enable instant photo fans to digitally organize and archive their creativity, and easily share their photos with the world, helping preserve special memories and inspire more.”


INSTAX UP! is available to download today.


Unboxing Video 


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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