Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

#Circle Payment App – Spark, New Markets, App Messaging, and Bitcoin Changes.

Today Circle has announced is the introduction of Spark, a new blockchain-based protocol to facilitate trusted, compliant money transfers between participating individuals and institutions over the Bitcoin network. As part of this launch, we are also eliminating the ability for customers to buy and sell bitcoin directly on Circle, and introducing a new preferred bitcoin exchange partnership with Coinbase. We actually had a chat with them this morning on the phone about this and the guys are pretty excited… Jeremy and Sean have said the following below

 

 

Today we’re announcing the launch of full messaging features in Circle’s apps and higher deposit limits for customers, forthcoming support for sending and receiving money between Circle and The Philippines and Korea, and the introduction of Spark, a new blockchain-based protocol to facilitate trusted, compliant money transfers between participating individuals and institutions over the Bitcoin network. As part of this launch, we are also eliminating the ability for customers to buy and sell bitcoin directly on Circle, and introducing a new preferred bitcoin exchange partnership with Coinbase.

 

Circle Messaging Features

We’ve rolled out new messaging capabilities to all Circle customers across all of our apps on Web, iOS and Android. We’ve long argued that social payments are best experienced in the context of the conversations and interactions we have with friends, colleagues, family members and individual sellers. Messaging provides context for a payment, whether that be with a funny image, a photo of a meal shared, a moment from a night out, or a picture of the product someone is selling.

The Circle Pay apps are now organized around people instead of solely by transactions. All payments to and from an individual exist in an ongoing conversation with that person, similar to popular messaging apps such as WeChat, Messenger and WhatsApp. This mirrors our support for Circle social payments natively inside of Apple iMessage on iOS 10.

There are no limits on spending and receiving money through Circle, but to help keep Circle safe for everyone, there is a limit on how much new customers can deposit into their Circle accounts within a seven-day period. Responding to one of the requests we hear most frequently, we have raised that initial deposit limit across all our supported currencies as part of these latest app updates, and now offer the highest initial deposit limits of any social payments service. As before, that initial deposit limit can increase the more you use Circle, and there are still no limits on payments or withdrawals.

Give our money messaging experience a try; it’s a significant improvement in the p2p payment experience.

Spark

When we founded Circle, we had a vision and belief that it was finally becoming possible for money to work the way the internet works. A big part of that was a long-term bet on blockchain and digital currency technology, which we thought held the potential to provide the missing layer of protocols needed for open value exchange.

We have never been focused on convincing consumers to replace their familiar native currencies with bitcoin, but instead wanted to bring the benefits of public blockchains and digital assets to consumers without requiring them to know the technical details. We made progress on that over the past year as we launched our social payment app in the US, UK, and parts of Europe, enabling direct payments across currencies, and also allowing people to send local currency to other digital wallets over the Bitcoin blockchain. This ‘hybrid digital money’ model has been in our sights for a long time.

We’re taking another major step forward today with the introduction of Spark, a set of protocol additions that provides a way for digital wallets to exchange value using blockchains, including Bitcoin, as settlement layers. There are many use cases for the technology, but the initial focus is on connecting digital wallets around the world while ensuring that full KYC/AML and compliance requirements can be met, and presenting a seamless experience that reflects local currency exchange rates and conversion rule contracts.

We plan to release Spark as an open source project that anyone in the world can use and implement, and intend to work closely with similarly-minded ecosystem participants to advance the technology and integrate it with additional public and private blockchains.

New Markets and Currencies

The first implementation of Spark comes via two new markets and currencies: We’re excited to announce partnerships with Korea’s Korbit and the Philippines’ Coins.ph. These two early market leaders in digital currency technology will connect to Circle through partnership and implementation of the Spark APIs.

This will allow Circle customers in the US, UK and Europe to send and receive value with customers in Korea and The Philippines seamlessly, with the speed, security and cost efficiency of distributed ledgers, but with a pure fiat-to-fiat consumer experience, and one that is compliant with international standards for KYC & AML. For customers using Circle, Korbit, or Coins, this makes sending international payments as easy as sending a message to a phone number or email address.

Bitcoin Changes and Exchange Partnership

With the introduction of these new features, Circle is now more than ever not a consumer bitcoin exchange, and we will continue to focus resources on global social payments and future next-generation blockchain technology rather than devoting those resources to supporting the buying and selling of bitcoins directly.

Circle customers who currently hold bitcoin instead of US dollars, pound sterling, or euros may convert instantly to any of those currencies (depending upon availability in the customer’s area). Customers who previously bought and sold bitcoin in the Circle apps may still sell, if they choose, by converting their bitcoin to dollars, euros, or sterling and then withdrawing the balance to their linked card or bank account. Once converted, the account will remain in dollars, euros, or sterling.

Consumers who seek to buy and sell bitcoin in the future may now leverage our new preferred partnership with Coinbase. Customers may still send their bitcoin to any wallet or exchange of their choosing, but Coinbase is our recommended consumer bitcoin exchange.

Circle customers holding bitcoin balances may also simply continue to hold their bitcoin with Circle and receive Circle’s full bitcoin insurance. All Circle customers can leverage Spark-enabled markets and currencies without needing to buy or hold bitcoin directly.

Our continued use of bitcoin as a settlement token and network behind the scenes means that Circle will continue to be a leading participant in the digital currency markets and ecosystem, with our focus on getting more digital wallets to adopt public blockchains as open transaction settlement networks.

Over the past three years, Circle’s treasury operation has evolved into a major liquidity provider and trading counterparty in both the exchange-traded and OTC digital currency markets. We will continue to promote the growth and maturation of such markets as we empower consumers to use digital assets and public blockchains seamlessly as payment rails and not merely as speculative trading instruments.

More info on Spark will be forthcoming. Meanwhile these new partnerships, additions and changes are effective immediately.

 

Review – #WRAPS – Limited Edition BERRY wristband headphones. #wearyoursound #fashion #tech

This is now our 4th pair of Wraps wristband headphones and you can see all the other reviews right HERE  

These have been launched for the festive season and are more or less similar to Wraps of old with some aesthetic changes with colours and design so we will leave you with an image gallery and unboxing and show you a comparison of what they have to offer, When fashion and tech combine these have it all offering you a piece of tech you can wear and also blending in with fashion to boot. Plus another benefit here that is a caveat for many is knots,these are anti-tangle so there is nothing to worry about here and after trying out several pairs they do what they say on the tin for that department…

 

 

The Wraps Limited Edition Berry feature a built-in headset microphone and 3.5mm gold plated jack and a light, spherical ABS housing helps control the sound. With a choice of small, medium and large silicon tips it provides a comfortable and secure fit whilst worn in the ear or on a wrist. A large 10MM dynamic speaker, tuned by world-renowned British Audio sound engineers, delivers exceptional sound quality.

 

Using Wraps earphones has fast become as much about how good you look wearing them as it is how good they sound. Not only do the earphones look and sound great, they also solve the daily frustration of those that are easily broken, tangled or lost. Wraps solve 3 inherent problems all earphones have: storage, anti- tangle and style simply by enabling you to wear them on your wrist whilst you’re not using them. #WearYourSound with pride and bring your outfit to life while also having your favourite music ‘on hand’ whenever you want it.

 

#iT7Audio – Review – Mini bluetooth speaker, Packs a punch. #Bluetooth #Speaker

We have a couple of pairs of headphones from the iT7 Audio range and to date myself and my daughter still use them and enjoy them thoroughly and they still work perfectly fine and look like new after months of heavy usage from both of use which is good to see that they are a durable product.. Also look and sound good…

Bluetooth speakers are popular and owning some amount of them now and more on the way today we are going to look at the mini Bluetooth speaker from iT7 Audio.

Presentation is good and its something I like to see,Presented in a nice box and packed well given the speaker is on the small side its well protected in its packing and looks good with plenty of information and visuals on the outside to give you a good idea of what the product does. Inside you then are presented with the speaker ,cable and some info and a warranty card..

 

 

The speaker itself feels solid as a block and its really square and looks great, The first thing you will notice is the handle atop which is a good idea,this can be removed but for me it would be a pointless action and I think it looks well and its rubber texture feels good and also its robust. The speaker has a nice design with a front firing speaker that has metal housing with a design that flows right around the unit and looks nice.

 

Top

On top of the speaker is where all the controls are place with easy to read icons and text and a light touch is all you need to use all of the functions they do not require a “hard press” so to speak… From the top we have NFC -PAIRING – INPUT – PLAY/PAUSE/SKIP – VOLUME UP AND DOWN – CALLS and a MIC, Yes you can take calls on the speaker which is great and no need to touch your phone..Also on the front is a small LED light to the right and iT7 branding on the left which are subtle.

 

 

On the back of the unit is where the ports are housed and here we even got a Micro SD slot, The regulars we tend to find on such a speaker are also present, We have a power on/off switch,3.5mm aux Micro USB port and an LED to let us know about the charge status..

On the underside of the speaker if 4 rubber feet which keep it in place and even with trying high volumes it did not budge but the weight of the speaker is a contributing factor here and its not a bad thing being heavy which makes it more robust…

 

Bottom
Back

Dimensions – Height: 8.4CM | Width: 7.9CM | Depth: 8.8CM | Weight: 526G

Overall the speaker performed well though on max volumes you can get some distortion like any other and this all depends on what your are listening too,there is also good bass here and overall with low,mids and highs it performed good for me,even phone calls took on the unit whilst testing where clear both ends.. It can be prone to fingerprints which is not really uncommon given its colour and material but this is not something that would put me off they can be easily cleaned with a cloth. I like the blocky design however some might find the corners a tad sharp,this is something we have seen with smartphones before and again its not a major concern as its got a handle to carry it and once placed down you presumably would have no need to be constantly picking it up anyway unless you where showing it off.

 

 

You can buy from iT7 Audio UK  

 

 

 

 

 

Experience the White House in #AugmentedReality with your smartphone or tablet #1600

If you fancy checking out the White House from the comfort of your own home you can now do so with an app and a dollar bill with a new app called the 1600 on Android and iOS.. Augmented Reality is pretty cool and we are going to see some pretty cool apps coming on stream soon and we are currently working with a dev team on a new upcoming app which looks great.

 

 

 

Augmented Reality brings things to life on your smartphone if you have not tried and recently we reviewed a new kids book which works on the same premise you can check that out HERE 

 

Description.

The White House’s “1600” is a new way for kids and playful Americans of all ages to learn about what happens at 1600 Pennsylvania Avenue. All you need to do is tap “Start” and point your camera at George Washington (on the one dollar bill).

Built through a collaboration with the White House Historical Association and Nexus Studios, the app’s aim is to educate and inspire the youngest Americans to learn more about the White House’s role in our democracy. Our hope is that whether it is experienced on a teacher’s desk or dining room table, kids walk away from “1600” with a better sense of the institution and its purpose. Not to mention, a smile.

 

Source

 

 

 

Review- The Skullcandy Wireless Crusher Headphones with haptic bass.. #Skullcandy

Skullcandy headphones/earphones is something I remember well from my teenage years and they where popular too but never interested me for some reason, From my memory it was seeing big colours and big plastic packaging and back then it was a brand to be considered. I never though actually had or bought a pair and still looked at them every week,Back then I was a Sennheiser fan and today still sport a few pairs and actually are in mint condition. I did try other brands over time and have a large collection of cans today and I like to option to chop and change for my needs which is nice and again to compare to what is out there now. Recent earphones and headphones such as Jabra, Motorolla and the iT7 X1/X2 are my daily drivers and i like to keep up with the time and this new instalment from Skullcandy is a piece of kit that has literally blown my mind, I am by no means a professional audiophile but I do know good sound and the difference from owning countless pairs or cans and earbuds. These are mind blowing and its not a statement just because they have been sent for me to review they actually surprised me on how good they are and how things have changed from the Skullcandy I remember..I have seemed to skipped a few years..

 

The packaging..

The packaging is premium not the plastic moulds I remember and presented in a nice box with some information on the back. Inside you are presented with the kit and this included the headphones,instructions and some cables which is all we need and a nice carry bag to keep them safe and sound when not in use or when travelling..When you open the box you will see BASS YOU CAN FEEL” facing you and let me tell you,You can feel it,Bass lovers these are the headphones you need to test out now…..

 

 

 

Build quality 

Build quality is good as a whole, with Plastic cups in Black Matte they are solid only to be topped off with metal and leather elsewhere. The Cups given the colour they are are not super fingerprint magnets but with greasy fingers prints will show,I only found this happen though after I had my paws in a greasy bag of chips, but any other time in my usage I have hardly had to clean them at all and they are not like what you would see on smartphones today for example and require regular cleaning thus having to carry a cloth with you..There is a good level of comfort here too on the cups with a soft leather surrounding the outside and then soft cushioning on the inside which makes way for long periods of use with no discomfort and no sweaty ears.  The headband itself is very comfortable finished off on the outer side with leather and feels quite nice,overall the experience was great and for using for long periods over the last few days which consisted of 30/60/120 and longer sessions I was well impressed. The band does not apply much pressure on the ears but yet its firm and solid blocking out external noise quite well.. Also on the underside of the band which has a soft rubber layer has a groove cut out and this is for VR HMD users so any that have a strap this leaves way again for a smooth felling which is a clever idea.

 

Cup
Band,underside
Cup
Band from top

 

There is a bit of play all round on the headset with a slight swivel on the extension arm and some play (Inward/Outward) on the cup itself and a sturdy extension too which is not too loose nor tight and remain at the desired setting you set it too,There is though an exposed wire both sides which I would be careful with and some care would be some advice on how you store these and where you drop them in your house and to avoid catching it in anything  but this is the only caveat overall..

 

 

 

Pairing the headphones is a simple process,just like any other item you would pair your device with such as a bluetooth speaker or smartwatch for example you will see the name appear in your list and jsut pair,it takes no time at all..

 

 

 

Controls and ports

The headphones though wireless does allow you to use a wired connection should you run out of juice but with up to 40 hrs of battery life you will not be reaching for that cable as quick as you any think,with a micro USB port and headphone socket all you need is here when it comes to charging and connectivity, You also get audible notifications when connected wirelessly  and there is an LED to show you when you are connected and disconnecting and again audible. The buttons are easy to navigate,even blind with a big enough size though not excessive they are tactile and allow you to adjust volume, and skips tracks and so on and of course power the headset on and off. The magic though is in the slider which lets you control the haptic bass,this is unbelievable and akin to the sub-woofer in your house full blast with the vibration coming through your couch,this is exactly what it feels like on your ears,but do not overdo it some tracks I played over did it and again with high volume killed it all but you can control both and overall worked great and the sound without the haptic bass was perfectly fine too playing all highs and mids with great clarity.

 

HAPTIC BASS 

 

Overall I was quite pleased as a whole with these headphones and to really get the full experience you would need to try them yourself,Some stores in Ireland do have headphones on display and testing purposes but these are far and few between so hopefully when launched here you can go and try them yourself, With a massive battery life and good build quality these are a must have for the BASS lover and the only niggle as mentioned is the cable on both sides coming from the band into the earcups and its not a deal breaker either, I would like to see other colours later on down the road but not bright standout ones,These will cost you just €149.99 which is quite good considered what you get. You can purchase them right HERE.  Check out the video below and if you have any questions fire away..

 

Help your National Library build the archives of the future,they need your vote. #NLI

The NLI is collecting websites to ensure a record of the online life of Ireland is preserved. This year they are asking for your help to archive the commemorations of this year.

Suggest a website for inclusion in the web archive that you feel best reflects the events of 1916 and also a website you think best records life in Ireland in 2016. These websites will be preserved and will be an invaluable resource for generations of researchers to come.

 

 

Please note the deadline has been extended until the 4th December.

You can vote at https://www.surveymonkey.com/r/8CCV93P

 

 

Richard Bruton joins Microsoft & CoderDojo in calling on schools to take part in Global Hour of Code Campaign

Minister for Education and Skills, Richard Bruton TD, today took part in a Minecraft Hour of Code at Microsoft’s offices in Sandyford. The Minister joined Microsoft, CoderDojo and 6th class students from St Olaf’s National School, Sandyford as they prepared for the global Hour of Code campaign taking place from the 5th – 11th of December.

 

Microsoft is supporting the campaign by inviting every school in the country to take part in a free Minecraft Hour of Code on Wednesday, December 7th at 11am. Microsoft is delivering a tutorial through Skype and schools can log on to www.microsoft.ie/HourofCode2016 to sign up to take part. Those who can’t make that time can download the tutorial for free and take part at a time that suits at Code.org/Minecraft.

 

To coincide with the Hour of Code campaign, Microsoft today released the findings of a new study of 1,000 Irish girls and young women aged between 11 and 18 focused on the area of STEM (Science, Technology, Engineering and Maths). The study shows that girls in Ireland become interested in STEM subjects at age 11 with interest beginning to fall at age 15, highlighting the importance of engaging girls in primary school cycle.

 

Research also found that 54% of girls can imagine themselves pursuing a career in one of the STEM disciplines. 53% of those polled believe there are encouraging role models out there for them. However, 30% of Irish students don’t understand how STEM is relevant to their lives.

 

 


2-12-2016
Picture shows from left Cathriona Hallahan,MD,Microsoft Ireland; with Minister for Education and Skills, Richard Bruton TD, who took part in a Minecraft Hour of Code at Microsoft’s offices in Sandyford. The Minister joined Microsoft, CoderDojo and 5th class students from St Olaf’s National School, Sandyford as they prepared for the global Hour of Code campaign taking place from the 5th – 11th of December. Microsoft is supporting the campaign by inviting every school in the country to take part in a free Minecraft Hour of Code on Wednesday, December 7th at 11am. Microsoft is delivering a tutorial through Skype and schools can log on to http://www.microsoft.ie/HourofCode2016 to sign up to take part. Those who can’t make that time can download the tutorial for free and take part at a time that suits at Code.org/Minecraft. Pic:Naoise Culhane-no fee

 

Speaking at Microsoft today Minister for Education and Skills, Richard Bruton TD said: “I’m delighted to join Microsoft to take part in an Hour of Code this morning. For the generation of children recently born and starting to enter primary school, creative thinking and problem-solving skills will be absolutely key to how they develop and achieve their potential. In particular, their ability to think critically and develop solutions in the digital world will be vital for their prospects in life. I am determined that we should continually improve the education system in this area. That is why I have asked the National Council for Curriculum and Assessment to consider approaches to introducing the teaching of coding in primary schools. This will ensure that every child has an opportunity to develop the computational, and flexible and creative thinking skills that are the basis of computer science and coding. I am acutely conscious that we need to give all children the best start in a world where such skills will be key to participation and success. Computer science, which will include coding, will be offered as a full leaving certificate subject from 2019, and a coding short course is now available at junior cycle.”

 

The Minister continued, “The success of the CoderDojo project is a fantastic example of the benefits of teaching coding to young children – hugely popular with children, it teaches creative problem solving skills in a manner that engages and excites them. I believe that we must learn from successful programmes like this to improve the experience and outcomes of the education system for our children.”

 

 

The Minister concluded by saying “I hope that next week all schools in the country take the opportunity to engage students on one of the free tutorials Microsoft is offering.”

 

The research shows that girls reject the idea that boys have a natural aptitude and superior skills in STEM, with 60% of Irish girls disagreeing with the jibe “I will never be as good in STEM subjects as boys.” 50% of girls feel that there are encouraging role models out there, but 44% stated that when they picture a scientist, engineer or mathematician they still picture a man first.

 

“Digital literacy is a core skill required for the future – whether you are an artist, a doctor, a retail assistant, a care giver – access to information and being connected is critical. Increasingly we are also seeing the need for skills such as problem solving and computational thinking. These will be essential skills for the future for many jobs that have not yet even being imagined. We need to encourage more young girls to sustain their initial interest in science and technology, and to build capabilities in computational thinking,” commented Cathriona Hallahan, Managing Director, Microsoft Ireland.

 

“We’re partnering with Code.org and CoderDojo again this year for the Hour of Code to make coding more accessible to hundreds of students in Ireland and help more young girls nurture their interest in technology. Schools across the country are invited to join us in participating in the Hour of Code, which is the perfect opportunity to give coding a try for the first time.”

 

“The research findings we have announced today show us that girls at age 11 are interested in STEM subjects and we have a five to six year window to nurture this interest. It’s our responsibility to engage with girls at a primary school age and continue to deliver the message to them around the opportunities a career in STEM disciplines can offer. The introduction of coding into the secondary school curriculum in 2019 is a step in the right direction however we now need to begin to look at how we engage earlier at a primary level and with more regularity. I hope all schools, parents and teachers will support the Hour of Code campaign and help students across the country to take part in the free Minecraft tutorial we have created.”

 

Encouragement and mentorship are key

The insights gained from this research can help educators, policymakers and companies like Microsoft understand the challenges young Irish women face when it comes to pursuing STEM subjects, and take practical steps to overcome them.

 

The research revealed six statistically important drivers which impact girls’ interest in STEM subjects, listed in order of importance:

 

  1. Dispelling gender-stereotypes in STEM careers
  2. Gaining practical experiences and hands-on exercises in STEM subjects;
  3. Peer approval;
  4. Having a father who encourages them to pursue STEM;
  5. Having teachers who encourage them to pursue STEM;
  6. Feeling more confident that men and women are treated equally in STEM careers.

 

Speaking today Giustina Mizzoni, Executive Director at CoderDojo Foundation. “The Hour of Code is a campaign aimed to engage all students and introduce them to coding.  With this campaign we aim to dispel stereotypes associated with the tech industry, provide access to relevant role models and get young people excited about the endless possibilites available to them when they learn how to create using technology.”

 

Developing next generation skills

Recognising the need to equip more people with the right skills for our digital era, Microsoft recently published a book entitled A Cloud for Global Good, which includes policy recommendations for creating a more inclusive cloud-based society – whether that’s getting computer science on curricula, fostering public-private partnerships, or investing in lifelong skills training. The company believes that all citizens should be able to take full advantage of the benefits and opportunities promised by a new generation of innovative cloud services.

 

More information about Microsoft local activities and plans for Hour of Code are available on the Microsoft Ireland Twitter feed @MicrosoftIRL. Log onto code.org/Minecraft to download free Hour of Code tutorials or register for the Skype tutorial on Wednesday 7thDecember from 11am – 12pm www.microsoft.ie/HourofCode2016.

Minister Bruton to join #Microsoft for Minecraft Hour of Code at Microsoft in Sandyford

Minister for Education and Skills, Richard Bruton TD, will tomorrow join Microsoft to take part in a Minecraft Hour of Code at Microsoft’s offices in Sandyford. The Minister will be joined by Cathriona Hallahan, Managing Director, Microsoft Ireland; Giustina Mizzoni, CoderDojo and 6th class students from St Olaf’s National School, Sandyford as they prepare for the global Hour of Code campaign taking place from the 5th – 11th of December.

 

 

The Hour of Code is a global campaign which provides students with a one-hour introduction to computer science, designed to demystify “code”, to show that anybody can learn the basics, and to broaden participation in the field of computer science. It has since become a worldwide effort to celebrate computer science, starting with 1-hour coding activities but expanding to all sorts of community efforts. Microsoft is a key supporter of the campaign.

 

New Integrated Biometric Sensor Platform. by @PhilipMahler #iMotions #eyetracking #biometrics

There is a newcomer in the world of neuromarketing and human behaviour research.

The ability to know where an individual is looking has been sought after for hundreds of years. As the saying goes, the eyes are the windows to the soul. To put it slightly more scientifically, it seems that one of the best ways to discover what’s going on behind someone’s eyes is simply to look into them.

Research into eye movement has been performed scientifically for decades in laboratories across the world. Utilizing eye movement, researchers have investigated topics as diverse as cognition, emotion, and social issues such as stereotypes, as well as both typical and atypical child development.

Nowadays, the recently minted field of neuromarketing has joined the fray, using rigorous scientific methods to study consumer decision-making.

For a long time, however, the apparata required for performing eye tracking research was large and clunky, and required research participants to become immobilized in much the same way as a trip to the optometrist. Research often required expensive laboratories, elaborate in-house methodologies, and serious man power.

However, with newcomer iMotions, a new wave of eye tracking research is upon us.

 


Image from iMotions.

iMotions is a research technology company headquartered in Copenhagen, Denmark, and Boston MA, USA.

The primary technological innovation provided by iMotions is not only to present new biometric sensors that are sleeker and more unobtrusive than ever before, but also to offer an integrated software platform that allows for live data collection from various different sources. iMotions even supports remote and mobile data collection, allowing for unprecedented access to real data.

With iMotions, researchers are able to integrate information not only from eye movements, but also from other biometric sensors including skin conductance, electroencephalogram (EEG), as well as facial expressions. What this means is that researchers gain the ability to collect data from several different biometric sensors simultaneously using inexpensive and unobtrusive methodologies.

And once a researcher gains the ability to know where an individual is looking and when, as well as some biometric data on how they might be feeling when they look there, they gain a much greater understanding of human behavior, be it for purely academic interests, or for consumer science purposes.

For more information on eye tracking research, check out the following infographic presented by our friends at iMotions. You’ll find information on:

  • The amazing features of the human eye
  • The process by which eye tracking occurs
  • The technical specifications of modern eye trackers
  • The best practices to follow in performing eye tracking research