Game Changing Potential of GenAI and Innovative Data Storage

Artificial intelligence (AI) is not long just a buzzword, but a pivotal force driving unprecedented business transformation and growth. The technology is fundamentally reshaping how businesses in Ireland operate, innovate, and compete. According to the Dell Innovation Catalyst Study, 76% of organisations based in Ireland are already considering AI and GenAI a key part of their business strategy, with 84% reporting substantial ROI and productivity gains from adopting these technologies. Moreover, 66% of Irish organisations are at early to mid-stage in their AI and GenAI adoption journey, while 90% see strong opportunities to leverage Agentic AI within their business operations. Ivor Buckley, Field CTO at Dell Technologies Ireland and Northern Ireland tells us more.

However, there are complexities involved with fully harnessing the power of GenAI. To build and train GenAI models, organisations need vast amounts of information. In turn, these same models also generate vast quantities of data to go back into the business. So, the question each business leader must ask before embracing AI and GenAI is: are our storage solutions up to the task?

The solution is scalable, secure, and economically sound data architecture that will set apart the organisations simply running in the AI race, and those leading it.

Storage solutions for the GenAI age

For GenAI to be successfully deployed, organisations must rethink, rearchitect and optimise their storage to effectively manage GenAI’s hefty data management requirements. By doing so, organisations will avoid a potential slowdown in processes due to inadequate or improperly designed storage.

The reality is that traditional storage systems are already struggling to keep pace with the explosion of data, and as GenAI systems advance and tackle new, more complex tasks the requirements will only increase. In other words, storage platforms must be aligned with the more complex realities of unstructured data, also known as qualitative data, and the emerging needs of GenAI.

In fact, unstructured data accounts for over 90% of the data created each year – largely due to a rise in human generated data, meaning the sphere is made up of cluttered and muddled columns of analysis. Enterprises need new ways to cost-effectively store data of this scale and complexity, while still providing easy and quick access to it and protecting it against cyber criminals. Unstructured data specifically is of interest to hackers, due to its value and sheer volume.

Organizations are seeking to enhance how they manage data—whether it’s moving, accessing, scaling, or safeguarding it. In the pursuit of rapid improvement, many have adopted solutions that store data across several public cloud platforms. While these public cloud environments can deliver immediate benefits, such as increased flexibility and availability, they often introduce longer-term complications.

Over time, organizations may face rising costs associated with moving data into and out of different clouds, heightened security risks, and challenges when attempting to optimize their data across these disparate environments. For generative AI to reach its full potential, it requires straightforward, reliable access to quality data; unfortunately, strategies that prioritize public cloud only adoption above all else frequently struggle to meet these requirements.

Organisations should instead look to adopt a multicloud by design approach. This will help them unlock the full potential of multicloud in the short and long-term, without being constrained by siloed ecosystems of proprietary tools and services. Multicloud by design brings management consistency to storing, protecting and securing data in multicloud environments.

Investing in new storage technologies

Businesses need new, novel approaches that cater to GenAI’s specific requirements and vast, diverse data sets. Some of these cutting-edge technologies include distributed storage, data compression and data indexing.

Distributed storage enhances the scalability and reliability of GenAI systems by housing data across multiple locations. For example, organisations can rapidly scale their storage needs across several nodes, should demand increase, as well as replicate their most critical data, allowing it to be vaulted in a separate location and easily retrieved in the event of a cyber-attack.

Another key concern facing many organisations is cost. However, this can be addressed in part through data compression.  By removing unwanted data through data compression methods, organisations can reduce their storage needs. This is achieved by more effectively analysing data and removing unnecessary information to achieve a more summarised version. This in turn reduces the amount of storage required by the organisation and consequently, saves on costs.

Data Indexing on the other hand improves retrieval capabilities, and search capabilities, speeding up training and operational efficiency. Together, these technologies enhance performance, efficiency, and cost-savings.

To fully capitalise on GenAI’s potential, Irish organisations must prioritise a solid storage foundation and effective data management strategy. This will be a key focus at the upcoming Dell Technologies Forum 2025 in Dublin, where business leaders will explore the infrastructure needed to seamlessly integrate AI and GenAI into their operations. Attendees will gain practical insights from Dell experts and hear first-hand about the latest developments in AI, multi-cloud, and other innovative technologies.

It’s clear that there are vast opportunities ahead for organisations to enhance productivity and drive transformation in the AI era. To ensure your business is ready to lead, register today for the Dell Technologies Forum 2025 and discover how to turn GenAI and data into a true competitive advantage.

The Dell Technologies Forum 2025 is run in collaboration with Intel, Microsoft and NVIDIA. For more information and to register for this event, click here.

AI BDRs: How Artificial Intelligence Is Transforming Sales Outreach

Sales has always been a numbers game, but the rules of the game are changing fast. Traditional outreach methods—cold calls, mass email blasts, and scripted pitches—are giving way to intelligent, data-driven strategies. At the center of this revolution is the AI BDR (Artificial Intelligence Business Development Representative), a solution designed to automate lead qualification, personalize communication, and scale outreach efforts like never before.

What Exactly Is an AI BDR?

In simple terms, an AI BDR is a digital agent that uses artificial intelligence to handle the repetitive but essential tasks of a human sales development representative. Instead of spending hours prospecting, qualifying leads, and following up manually, sales teams can let AI handle the heavy lifting.

The key difference is intelligence. Unlike old automated dialers or email systems, modern AI BDRs use natural language processing (NLP), machine learning, and conversational AI to adapt to real human interactions. They don’t just deliver a message; they respond, learn, and guide prospects toward meaningful conversations with live sales reps.

Core Benefits of AI BDRs

  1. Scalability – An AI BDR can reach hundreds of leads at once, without fatigue or time limitations.
  2. Consistency – Every prospect receives the same level of attention and follow-up, eliminating human inconsistency.
  3. Personalization – By analyzing CRM data, past interactions, and buyer behavior, AI BDRs can craft messages that feel tailored, not generic.
  4. Faster Qualification – Unqualified leads are filtered out automatically, so sales reps spend time only on prospects with real potential.

From my experience, one of the greatest advantages is simply time. Sales teams that adopt AI BDRs often find they can shorten the sales cycle and close deals faster because their pipeline is better managed from the very start.

Real-World Applications

  • Voice AI Agents: AI BDRs powered by voice AI can hold natural conversations with prospects, answer basic questions, and set up meetings.
  • Email Outreach: Instead of static drip campaigns, AI systems analyze open rates, response tone, and engagement to send dynamic follow-ups.
  • CRM Integration: AI BDRs can plug into Salesforce, HubSpot, or custom CRMs to enrich profiles and provide reps with updated insights before calls.

Some companies even use AI BDRs as the first line of contact for inbound leads—qualifying interest, asking screening questions, and scheduling demos automatically.

Challenges to Consider

AI BDRs are not perfect. There are still hurdles that organizations must keep in mind:

  • Human Touch: Prospects dealing with high-value or complex solutions still want to speak with a real person at some stage.
  • Bias and Accuracy: AI systems are only as good as the data they are trained on. Poor data leads to poor outcomes.
  • Adoption Resistance: Sales reps may initially see AI as a threat rather than an ally, making training and change management critical.

The best implementations combine the speed and scalability of AI with the creativity and empathy of human sales teams.

The Future of Sales Outreach with AI

The trend is clear: sales organizations that embrace AI BDRs will have a competitive edge. Future developments will likely include:

  • Emotion Recognition: AI agents detecting frustration, excitement, or hesitation in a prospect’s tone.
  • Deeper Personalization: Outreach customized at an individual level, powered by richer behavioral data.
  • 24/7 Global Outreach: AI BDRs engaging with leads across time zones, ensuring no opportunity slips through.

Sales is evolving into a hybrid model where AI handles repetitive engagement while humans focus on closing and building relationships. That synergy, rather than competition, is what will define the next generation of sales success.

Final Thoughts

AI BDRs are more than a trend—they represent a fundamental shift in how sales teams operate. By combining automation, intelligence, and personalization, they transform outreach from a numbers-driven grind into a smart, scalable process that maximizes results.

And while sales teams explore AI to improve lead generation and qualification, other industries are finding creative applications too. For example, digital entertainment platforms show how AI-powered interactive experiences can redefine how people engage with content—a direction explored by projects on Yanina Games. It’s another reminder that AI isn’t just reshaping business—it’s reshaping how humans connect, learn, and play.

Equifax launches International AI Innovation Lab in Ireland

Equifax has announced the opening of its state-of-the-art AI Innovation Lab at its operation in Wexford, Ireland, a new facility dedicated to advancing the company’s global artificial intelligence research and development. The new Lab builds on the company’s more than 10-year history of AI innovation and expands its global team of over 1,200 data and analytics professionals.

This investment, supported by the Irish Government, through IDA Ireland, will serve as a global hub for innovation, bringing together highly skilled data and technology specialists to create next-generation AI solutions that enhance decision-making, improve customer and consumer experiences, and help global organisations reduce risk.

The AI Innovation Lab will focus on developing advanced AI models, machine learning algorithms, Research and Development, and data analytics tools to address complex challenges faced by businesses and consumers. For its initial phase, the lab will concentrate on AI-driven solutions for credit risk assessment that can augment decision-making for fintechs and financial institutions. These innovations will leverage advanced AI to provide affordability and creditworthiness insights, helping more people access mainstream financial opportunities and driving greater financial inclusion. This includes enhancing fraud detection, improving credit risk assessment, optimising marketing strategies, and strengthening cybersecurity measures.

The lab will play an important role in advancing the Equifax global EFX.AI strategy, furthering the company’s ongoing innovation and the development of data-driven solutions that can help open up new financial opportunities for consumers.

Ceann Comhairle, Verona Murphy TD, said: “The Equifax decision to establish its AI Innovation Lab in Wexford is a powerful vote of confidence in Wexford and the South East Region, this investment highlights the highly skilled workforce and culture of innovation on offer in Wexford for companies that wish to expand their offering globally.”

Paul Heywood, Chief Data & Analytics Officer for Equifax Europe, commented: “Our new AI Innovation Lab is designed to empower financial institutions with the tools needed to make smarter, faster, and more confident credit decisions, helping more consumers live their financial best. Through the AI Innovation Lab, and by harnessing our unique data and insights within  the Equifax Cloud, we are committed to delivering secure, reliable, and innovative best-in-class solutions for businesses and consumers alike.

Driving AI innovation is a key EFX2027 Strategic Priority. We are incredibly excited to expand our Wexford team through this investment and have immense confidence in the calibre and expertise of the marketplace in Ireland and specifically in the South East, as evidenced by our thirty-year presence in Wexford town.”

Deirdre O’Connor, Head of Regional Development, IDA Ireland said: ‘I wish to congratulate Equifax on the opening of this AI Innovation lab. Artificial Intelligence is a key growth driver in IDA Ireland’s new strategy ‘Adapt Intelligently.’ The Equifax decision to expand its presence in Wexford is a testament to Ireland’s position as a hub for global innovation and AI. I am delighted that this will bring Equifax employment in Wexford to 100 employees and would like to wish them every success with this AI Innovation Lab.’’ 

The official opening on 10 September 2025 brought together senior Equifax leaders, Raghu Kulkarni, Chief AI Officer; Ritu Sharma, SVP, Global AI Governance and Model Risk Management; Elizabeth Chapman, VP Operations, Transformation and Change; and Paul Heywood, Chief Data and Analytics Officer for Equifax UK; as well as government representatives, and industry stakeholders including IDA Ireland.

WOLFANG Car Front & Rear 4K Dual DashCam Review

The WOLFANG Dash Cam Car Front & Rear 4K Dual Dash Cam is an affordable dash cam keeping you and you car protected whats more is this covers both front and rear which in my view is a must have for every vehicle owner no matter what type of vehicle is.

The Dash Cam also comes with a cool app that is easy to use which you will see in the full video review down below and see samples of the Dash Cam in action both day and night and front and rear cameras which is clear and the audio also excellent.

It takes a few minutes to install since you have a rear cam but once installed you just leave it there and let it do its job, there is on screen quick actions too such as Wi-Fi which you will need to connect to the app via your phone, you can also take images and videos on the fly and the same via the app.

The UI on the app is user friendly and the same on the WOLFANG dash cam itself and will take around 5 minutes to go through all the settings and set to your requirements.

There is a built on mic and speaker and GPS which shows a map of where incidents take place which is excellent and not often offered at this price point which is a win for me and anyone that picks one up. You can simply download the files from the gallery and even share once on your smartphone.

You can select different viewing options on the home screen which dual records no matter how you set it so you can have either just the front cam in action or both and in full or split screen which is quite handy I have mine set to both and the bigger picture being the front cam but as mentioned can be reversed.

Overall this delivers crystal clean images and video and even in poor lighting conditions delivers what it says is does meaning you have yourself covered if you get into an accident or someone tried to break into your car and is worth the money not many offer a complete package like this one does and worth the investment.

The Lucky Cam App – see more in the video review

 

Features

  • Dual car recorder 4K Ultra HD – The WOLFANG WD01 4K car recorder front and rear can simultaneously record videos in 4K front and 1080P resolution at the back and clearly capture number plates and traffic signs. The 170° wide-angle on-board camera captures all pedestrians and vehicles around the car and provides sufficient evidence of any collision.
  • 3-inch touch screen 4K driving recorder – This car camera has a responsive 3-inch touch screen with clear symbols, making each operation easier and more responsive than with buttons, e.g. B. Navigate through menus and settings, play videos and turn Wi-Fi/Audio on/off. The user-friendly interface is suitable for beginners.
  • Car camera with clearer night vision – Equipped with an advanced Sony STARVIS sensor and TRUE WDR, this dash cam has improved light sensitivity for videos and photos with medium brightness in low light environments. The combination of a large aperture of F1.8 also ensures excellent night shooting effects.
  • Driving recorder with GPS – The built-in GPS module on the power cord records your driving distance, driving speed and other information that is important evidence in the event of an accident. GPS player supports Windows and Mac systems, please contact us to get a current specific GPS player.)

📱 Built-in WiFi Car Dash Cam – Easily connect with LuckyCam app on your iOS or Android smartphone. You can control live preview, playback and camera settings, download recorded videos directly to your smartphone and easily share or share them on social media with friends and family.

  • Ideal for car dash cam: G-sensor, loop recording, parking mode, support for TF cards up to 256GB (not included; if you need a 32G TF card, please contact us), built-in microphone and speaker. This powerful front and rear camera WOLFANG WD01 is ideal for your first dash cam.
  • If you have any questions, please contact us via our online customer service or by official email: support.vc@wolfang.co. We will solve the problem as soon as possible to your satisfaction.

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From Heartbreak to Bank Break Romance Fraud Tops €7m

Summer is over, routines are back, and for many, that means a return to the world of online dating. But with swipes and matches comes a growing risk: romance fraud.

Fraudsters are no longer just hiding behind stock images or stolen selfies. Increasingly, they’re using slick digital tricks from manipulated images to eerily convincing videos and even cloned voices to make themselves appear real. The aim is simple: build trust, exploit emotions, and walk away with hard-earned money.

According to Garda figures, 245 people have reported romance fraud since 2020, with average losses of approximately €28,500, adding up to well over €7 million stolen in total. In some of the most extreme cases, a woman lost over €450,000 across 18 separate transactions, while a man was defrauded of more than €380,000.

“Romance scams are different from other types of fraud because they’re built on emotional manipulation,” says George Foley of ESET Ireland. “People don’t just lose money; they lose trust, dignity, and often confidence in their relationships. The technology criminals are now using makes these scams even harder to spot, which is why awareness is vital.”

He explains that many victims only realise what has happened when it is far too late, because the scams are designed to feel real and to build trust over time. With more people expected to turn back to dating apps this autumn, he warns that the risk is only going to grow.

For more information, visit www.eset.ie

Phononic Announces Exclusive Cold Chain Licensing Agreement with Peltier, Inc

Phononic, the global leader in solid state cooling  technology, has entered into a strategic exclusive cold chain licensing agreement with Peltier Technology, Inc. Phononic’s Active Cooling Solutions (ACSTM) platform has become mission critical  through the cold chain from fulfillment centers to grocery shelves to last mile delivery.

Peltier Technology, Inc is founded by Hanson Li – an experienced entrepreneur and technology investor  – with the mission to reimagine the world’s approach to using cold. Peltier has built an  experienced team of industry executives, global supply chain and 3PL partners, and a world class  engineering team to strengthen the cold chain with smart modular solutions.  

Customers can expect refrigeration and IoT software solutions from Peltier that patch up leaks in  the cold chain; an astounding 20% of food and drugs, and up to 50% of vaccines, are wasted  despite the tens of billions of dollars the world invests each year in the cold chain. Peltier solutions  bring refrigeration flexibility that can be easily integrated in operations that demand temperature  integrity. From unlocking new shelves for chilled or frozen goods in the grocery aisle to enabling  multi-temp automated warehouse solutions, Peltier delivers sustainable and purposeful  refrigeration to an industry frozen in time. 

“Peltier is excited to license and commercialize Phononic’s next generation of solid state cooling  technology,” said Hanson Li, Peltier CEO and Founder. “I’m excited to combine Peltier’s focus on  solving temperature challenges with Phononic’s disruptive cooling platform. With an established  ACSTM platform, supply chain, and customers, Peltier will continue to deliver timely solutions for our  customers’ cooling challenges.”  

“We’re excited to partner with Hanson and his team at Peltier” said Tony Atti, Co-Founder and  CEO of Phononic. “We developed the ACSTM platform as a solution to the needs of e-commerce,  cold chain, retail/grocery and consumer demand for innovating cooling. Licensing provides us  the flexibility to leverage Peltier’s cold chain focus to support the market while we enable the  future of AI through our datacenter platform.” 

Phononic’s ACSTM platform includes a unique combination of merchandising refrigerators and  freezers, portable totes, integrated docking stations and IoT connectivity, last mile, and shipping  and logistics design concepts. This platform has already realized value ensuring protection of  temperature-sensitive drugs and vaccines; delivering frozen/refrigerated perishable items at the  point-of-sale; and enabled retailers to scale e-commerce online purchasing.  

Dairymaster to showcase next generation smart dairy technology at National Ploughing Championships

Dairymaster, the market leading dairy innovation company, will showcase its latest advancements in dairy technology – Dairymaster Robospray, Dairymaster 1022SF Liner, Dairymaster MooMonitor+ and DairyVue360 at the National Ploughing Championships from Tuesday 16th September to Thursday 18th September. All four products are in line with Dairymaster’s mission to make dairy farming more profitable, enjoyable and sustainable and complement its wider trusted range of products which focus on maintaining high quality milk, while also reducing energy consumption and saving farmers time and money through reduced labour costs.

Dairymaster Robospray

Dairymaster RoboSpray robotic arm system is a major step forward in rotary parlour automation aimed at reducing the risk of mastitis and promoting udder hygiene. It delivers precise and consistent teat spraying, applying disinfectant closer to the udder with enhanced accuracy, while connecting directly with the milking parlour’s control unit.

If a milking deviation is detected, the system can automatically retain a cow for inspection, skipping the spray cycle if necessary. This allows farmers to address any issues efficiently with clean, dry teats—reducing rework and ensuring the highest milking standards.

Dairymaster 1022SF Liner

The Dairymaster 1022SF Liner is designed for fast, efficient and gentle milking with higher flow rate. It is the result of years of experience of Dairymaster liner design and is ideally suited to high performance cows. The 1022SF provides a gentle attachment to the teat, while delivering the low level of liner slip for which Dairymaster is known.

Dairymaster MooMonitor+,

Dairymaster MooMonitor+, advanced cow monitoring system offers real-time insights into heat detection, rumination, feeding behaviour, resting time, and overall cow welfare.

With 24/7 neck-mounted motion sensors and an easy-to-use mobile app, MooMonitor+ helps farmers make faster, more informed decisions—whether it’s identifying cows in heat, detecting early signs of illness, or optimising reproductive performance. Integration with cloud-based data means farmers can monitor their herds from anywhere, at any time.

Independent trials have rated MooMonitor+ as one of the most accurate systems on the market, helping farmers reduce calving intervals, increase herd performance, and enhance profitability.

DairyVue 360

This advanced system records, analyses, and displays milking data in one easy-to-use platform—giving farmers a real-time, 360° view of their entire milking operation.

The Complete Farm Management Platform integrates milk production data with fertility, health, and third-party data sources, it offers farmers a comprehensive overview of herd and parlour performance—all in one place. This means that farmers can make smarter and faster decisions that improve productivity, animal health, and overall farm profitability.

Speaking ahead of the National Ploughing Championships, John Harty, Dairymaster CEO said: “At Dairymaster, we are passionate about delivering solutions that make dairy farming more profitable, enjoyable, and sustainable. We’re particularly proud to showcase our latest range of cutting-edge technologies at this year’s National Ploughing Championships – solutions that prioritise high-quality milk production, greater efficiency, and reduced labour demands to meet the needs of today’s dairy farmers. These innovations complement our trusted, proven product range, which will also be on display. We encourage farmers to visit our stand to talk to our team of skilled and dedicated experts to learn more about how these products can save them time and money, while also increasing the overall sustainability of their farm.”

You can visit Dairymaster at Block 4, Row 2, Stand 39 at the National Ploughing Championships.

Unlicensed Software Risks: Why It’s Crucial to License Your Microsoft Programs

Let’s be honest: software is what keeps the modern business world turning. We all rely on programs like Microsoft Word to draft documents, Excel to crunch numbers, and Outlook to stay connected. But faced with tight budgets, it can be tempting to cut corners by using unlicensed copies. It might seem like a harmless way to save a few dollars upfront, but that initial saving is an illusion. The reality is that using unlicensed software is a huge gamble, one that can seriously threaten your company’s security, finances, and good name. That’s why ensuring your Microsoft software is properly licensed isn’t just a best practice; it’s an absolute necessity for protecting your business.

The cybersecurity nightmare

Using unlicensed software is like leaving your front door unlocked in a busy neighborhood. Microsoft is continually working to seal security holes that hackers love to exploit, issuing regular updates to keep everyone protected. But if your software isn’t legit, you’re left out of the loop. Your computer and your entire network become a target for malware, ransomware, and data breaches. Think about it: the cost of dealing with just one attack, from lost data and operational chaos to regulatory fines and shattered customer trust, could be astronomical. That “bargain” software suddenly becomes the most expensive mistake you’ve ever made.

Performance and stability issues

Beyond security, unlicensed software is often unstable. The code has usually been tampered with to bypass payment, which means it’s no longer the original product Microsoft built and tested. That tampering leads to glitches, random crashes, corrupted files, and endless frustration. Imagine trying to build a house on a cracked foundation. It’s unreliable from the start. Businesses that rely on pirated versions often end up wasting more time and money fixing issues than they would have spent on proper licenses. By using licensed different versions of Windows Server 2025, you ensure smooth, reliable performance that helps your business reach its goals without setbacks. This gives you peace of mind and makes your business more powerful and competitive.

Legal consequences

Unlicensed software use is not a gray area. It is unlawful and constitutes piracy. Software Asset Management audits are a proactive way for Microsoft and other providers to verify compliance. If your company is discovered, you may be subject to severe penalties, which may include paying the full retail price of each unlicensed copy in addition to other damages. In addition, legal fees and administrative hassles can deplete resources and divert attention from managing your company. The consequences of an audit can sometimes destroy a business.

 

No support or backup

Buying a legitimate license doesn’t just give you the software; it gives you access to Microsoft’s support and resources. That means if something breaks, you’re not left guessing. You have experts, documentation, and solutions at your fingertips. With unlicensed software, however, you’re on your own. You won’t have a help desk to call or reliable instructions to follow. Instead, you’ll waste valuable time digging through questionable forums, hoping someone else has the same problem and the right fix.

Why licensing is worth it

Licensed Microsoft software is more than a box to check for compliance. It’s an investment in your company’s security, reliability, and long-term success. The risks tied to unlicensed programs, including financial losses, legal disputes, and damaged reputation, far outweigh the cost of doing things the right way. With proper licensing, you gain peace of mind knowing your systems are safe, stable, and fully supported, allowing you to focus on growing your business instead of fighting preventable problems.

 

Edifier ES850NB Hi-Res LDAC ANC Headphones Review

The Edifier ES850NB Hi-Res LDAC ANC headphones come in a sleek design with a premium feel. The matte finish and durable build quality making them comfortble to wear for hours on end.  Comfort is a standout feature; the headphones are lightweight and feature plush, skin-friendly leather ear cushions and a well-padded headband and they also fold up and comes with a secure travel case to protect when not in use.

Audio 

Equipped with 40mm titanium-coated drivers and certified for Hi-Res Audio, the ES850NB headphones deliver a surprisingly balanced and detailed sound profile and with the ConneX App you have control. The support for LDAC, AAC, and SBC codecs ensures high-quality wireless audio transmission. The sound is great and expected from the brand no lag latency no tinny sound and super highs lows and mids noted with crisp clean audio and great bass and sounded much better than some recent more expensive headphones I have here for testing. The buttons are small however tactile and work well.

ANC

The ANC performance is a great feature on the ES850NB. With a rating of up to -45db, indoors you can not hear a thing and mostly the same outdoors. The headphones also include versatile ANC modes, including a wind reduction setting for outdoor use and a handy “Touch-to-Chat” function that instantly switches to ambient sound mode, allowing you to quickly hear your surroundings without removing the headphones.

Battery Life and Connectivity

The battery life of the Edifier ES850NB is excellent. Edifier claims up to 92 hours of playback with ANC off and 53 hours with ANC on. In real-world use, this translates to weeks of use on a single charge for most users. Battery life on a regular scale will vary per user and their settings as is always the case but overall you would get a week on average.

Conclusion

The Edifier ES850NB headphones are super and delivers premium features at a mid-range price. They offer a winning combination of excellent comfort, balanced sound quality, and powerful ANC. They certainly put it up to other leading brands but cost less including a travel case, low-latency game mode, and multipoint connectivity and a companion app make them a great choice. For anyone looking for a high-quality audio experience without breaking the bank, the ES850NB is a highly recommended and well-rounded option.

ConneX App

 

  • Immersive Hi-Res Audio: Enjoy studio-quality sound with Hi-Res Audio and Hi-Res Audio Wireless, powered by a 40mm dynamic driver with titanium-coated composite diaphragm. Compatible with LDAC/SBC codecs for high-fidelity playback on music
  • Advanced Hybrid Active Noise Cancellation: Block out unwanted noise with up to 45dB ANC depth, eliminating chatter, traffic, and airplane noise. Multiple noise cancellation modes are available to deliver crisp sound for commuting, work, or relaxation
  • 92-Hour Battery Life and Fast Charging: With up to 92 hours of continuous playback in normal mode and 53 hours with ANC on, you can use your Bluetooth headphones without recharge worries. Just 15 minutes of charging gets 11.5 extra hours of playtime
  • Bluetooth 5.4 and Multipoint: Simultaneously connect 2 devices (phone and laptop) and seamlessly switch between them. Enjoy automatic switching for calls or media, with stable, uninterrupted audio whether you’re working or taking calls
  • All-Day Comfort Design: Premium comfort with memory foam ear cushions wrapped in skin-friendly leather, combined with an adjustable steel headband for perfect fit. Lightweight and foldable design make these headphones ideal for travel and daily use
  • Touch Controls and EQ Customization: Effortlessly manage music with touch controls and physical buttons. Download EDIFIER ConneX phone App or TempoHub PC app to tailor your sound by customizable EQ and optimize noise cancellation with 4 ANC modes
  • Clear Calls with AI Noise Cancellation: Built-in microphones with AI noise cancellation technology ensure crystal-clear calls, even in noisy environments

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