Month: September 2025

Nikon | RED extends Z CINEMA line with ZR full frame camera

Nikon | RED extends the Z CINEMA line with the addition of the ZR full-frame cinema camera. Built for filmmakers and creators on the move, the ZR is the lightest all-in-one cinema camera around and punches well above its weight in cinematic power.

From carefully staged scenes to run-and-gun video footage, the ZR is the perfect tool for storytellers who want to elevate their video output. Up to 6K/60p in-camera recording and a full suite of professional video recording formats provide the flexibility to deliver for practically any platform or workflow. Standout features include an exclusive R3D NE codec, which brings renowned RED colour science to Nikon. Plus, the ZR boasts a Dual Base ISO of 800/6400 which maintains the sensor’s 15+ stop dynamic range for maximum detail in highlights and shadows.

For agile set-ups, the ZR’s 4-inch Vari-angle monitor is a huge asset. The large, bright display functions as an expansive control hub and it covers the DCI-P3 colour gamut for accurate on-set colour monitoring. Since the picture is only half the story, the ZR also makes its mark as the first camera in the world1 to offer internal 32-bit float audio recording. The dynamic range of 32-bit audio is so vast that levels won’t need to be monitored constantly during filming: sound can be captured freely, and the levels adjusted in post without clipping.

Other professional ZR features include full weather sealing and vast lens choice thanks to compatibility with Nikon and third-party lenses. In addition, the ZR offers extensive system expandability, and Nikon’s new ME-D10 digital shotgun mic covers rich directional audio capture in a wide range of recording environments.

Zurab Kiknadze, Product Manager, Nikon Europe says: “Today, we’re raising the curtain on the first truly cinematic Nikon camera. Our collaboration with RED is bearing fruit, and the cinematic future looks bright!”

Summary of key features: ZR cinema camera

Up to 6K/60p in-camera recording: flexible frame rates and resolutions. From cinematic 24p to 240p extreme slow motion. From richly detailed 6K to crisp, compact 1080p.

Semi-stacked full-frame sensor: wide dynamic range and fast read-out speeds that effectively minimise rolling shutter distortion.

Renowned RED colour science: an exclusive R3D NE codec from RED allows immense freedom in post and enables ZR footage to be matched with video shot on a RED camera system.

Large, bright 4-inch Vari-angle touchscreen monitor: covers the DCI-P3 colour gamut and boasts a generous 16:10 display format. Functions are controlled with soft, quiet screen taps, and up to 10 3D LUTs can be loaded into the camera for viewing on the monitor while filming.

Dual Base ISO of 800/6400: when shooting in Log3G10. The sensor’s wide 15+ stop dynamic range is maintained at both base ISOs.

In-camera 32-bit float audio recording: capture sound freely using the camera’s internal mics, or a compatible external mic, and adjust the levels in post without clipping.

Cinematic video modes and custom RED Picture Controls: 4 creative video modes and 9 custom RED presets for content with a cinematic look and feel straight out of the camera.

Fast, intelligent AF: quick, accurate, reliable, and customisable. Intelligent subject detection and tracking, custom wide-area AF, and selectable AF speeds for smooth, repeatable focus transitions.

5-axis in-body image stabilisation: Nikon’s sensor-shift Vibration Reduction keeps footage steady.

Focus-breathing compensation: for smoother, more natural-looking transitions.

Long recording times: an innovative body design efficiently and quietly dissipates heat.

Light, tough: the ZR weighs approx. 540 g (body only) and is fully weather sealed.

Z mount for flexibility in lens choice: attach any Nikkor Z lens, any Nikon F-mount lens, and a wide range of third-party lenses.

Expandable: Nikon and partner brand accessories make it possible to put the ZR at the heart of an extensive video rig.

New ME-D10 digital shotgun mic: compatible with the 32-bit float audio format and boasts a 77 dB signal-to-noise ratio for distortion-free sound.

RED Digital Cinema, Inc. releases the V-RAPTOR XE

RED Digital Cinema, Inc., a subsidiary of Nikon Corporation, is pleased to announce the release2 of the new V-RAPTOR XE digital cinema camera, which was released on 9th September, 2025. Joining the acclaimed Z CINEMA camera lineup, this streamlined version of the revolutionary V-RAPTOR [X], curates the essential tools for cinematic storytelling. Designed for independent creators who demand uncompromising image quality, the V-RAPTOR XE delivers large format, cinema-grade features at a more accessible price point.

The new camera retains RED’s industry-leading 8K large format (VV) global shutter sensor found in the V-RAPTOR [X] series, ensuring cinematic image fidelity, dynamic range, and low-light performance that filmmakers around the world trust.  Nikon and RED will meet a wide range of needs in film production with an extensive lineup of cinema-oriented products under the Z CINEMA series.

Viltrox Upcoming Lens Lineup and New TTL Flash at IBC 2025

Viltrox, a leading innovator in photographic and cine optics, will unveil a diverse portfolio of upcoming products at IBC 2025. Visitors can discover the brand’s latest advances in lens and imaging technology, including new autofocus lenses, a next-generation TTL flash, and intelligent optical solutions designed to enhance creative workflows.

Product Highlights at IBC 2025

 

  • AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
  • AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
  • AF 85mm F2.0 EVO – the first lens in the new EVO series, combining refined optics with a modern design language.
  • Z3 TTL Camera Flash – featuring a unique mech-inspired design with powerful lighting control.
  • Nexus AI Autofocus Adapter – an innovative adapter integrating artificial intelligence to expand focusing capabilities.

 

A Complete Optical Ecosystem

Beyond first-look products, Viltrox will present its broader ecosystem, including the LAB, Pro, and Air lens series, the DL-mount lineup for DJI Ronin 4D and Inspire 3, and the Epic 1.33X anamorphic cine lenses. Together, this range underscores Viltrox’s commitment to empowering photographers, filmmakers, and hybrid creators with versatile tools that elevate visual storytelling.

Inspiring Creativity

Under the theme “Powering Every Vision,” Viltrox highlights its mission to provide reliable, high-quality, and customizable optical solutions that inspire creativity and innovation worldwide.

Visit Viltrox at IBC 2025

Viltrox invites industry professionals, creators, and media representatives to visit Hall 11, Booth A09 at RAI Amsterdam from September 12–15, 2025 to experience the next generation of imaging solutions firsthand.

National Women’s Enterprise Day 2025 is announced

This year’s National Women’s Enterprise Day has been launched.  The initiative of the Local Enterprise Offices (LEOs) aimed at inspiring and supporting female entrepreneurs and women in business will take place across the country on Thursday 16th October.

Last year saw a record-breaking number of attendees sign up for the day with 2,200 taking part across the country.  This year there will be 15 events nationwide on National Women’s Enterprise Day with some of Ireland’s best known female entrepreneurs and women in business sharing their stories of challenges and success.

Some of those involved in the events across the country this year include broadcaster and entrepreneur, Norah Casey, international human rights lawyer Joanna Frivet, author and psychologist, Dr Katriona O’Sullivan, designer Helen Steele, entrepreneur Oonagh O’Hagan, home and food influencer, Sarah Butler, Hotelier Sammie Leslie, fitness influencer, Kellie Fennell and stylist and presenter Sonya Lennon.

The launch took place at one of the event venues, Gloster House in Birr, County Offaly and featured a selection of LEO supported female led businesses including sisters Hope Hayes and Angelina Sheridan of Flaunta, Emma Duffy of My Little Tooth Fairy and Nicola Lyons of Bánór.

The events will cover a wide range of topics for women at every stage of business.   That might be those who have an idea they want to develop or those who have been in business for a while and want to diversify or enter new markets.  There will be experts on all areas involved from funding and networking to marketing and upskilling.

For more information on National Women’s Enterprise Day and what events are on go to www.LocalEnterprise.ie/NWED

Buying LEDs Online? Why You Should Never Skimp on Expert Advice

It’s a familiar scene: you’re browsing online, looking for LED lighting for your home or business, and you spot what seems like an amazing deal. Prices are incredibly low, almost too good to be true. You see an unbranded bulb for a fraction of the cost of a well-known brand, and it’s tempting to think you’ve found a smart way to save money. But what if that bargain is just an illusion?

The illusion of a bargain – why cheap LEDs aren’t always a good deal

The truth is, a low price often hides a range of long-term costs that can quickly make that initial “saving” disappear. While the sticker shock of a high-quality product might give you pause, it’s worth considering what you’re actually getting. When you buy cheap, no-name LEDs, you’re not just buying a light bulb; you’re buying a gamble.

These low-cost alternatives often suffer from poor-quality components. This means they are far less likely to meet their advertised lifespan. Instead of lasting for years, they might fail in a matter of months, forcing you to buy replacements more frequently. This constant cycle of buying and replacing is not only a hassle but also adds up, eroding any initial savings.

Moreover, cheap LEDs can have inaccurate specifications. The light might not be as bright as promised, leading you to purchase more bulbs than you actually need, or it might consume more energy than advertised, resulting in higher electricity bills. Ultimately, what starts as a way to save a few dollars can turn into a drain on your finances and a source of frustration. Choosing a quality product from a reputable seller is a smarter investment in your home’s lighting and your wallet’s future.

5 critical factors to consider before you click “add to cart”

Finding a great deal online is exciting, but a smart shopper knows that the real value lies in the details. Before you get swept away by a low price, take a moment to understand what truly makes a quality LED. Here are five crucial factors that will help you make a choice you won’t regret.

1. CCT (Correlated Color Temperature) and CRI (Color Rendering Index)

These two factors are all about the quality of the light itself. CCT (color temperature), determines if your light is warm and cozy or cool and energetic. A low CCT (around 2700K) produces a warm, yellowish light perfect for a relaxing bedroom. A high CCT (around 5000K) creates a crisp, bluish-white light ideal for a home office or kitchen. CRI measures how accurately the light reveals the true colors of objects. A high CRI (90+) means your décor, food, and skin tones will look vibrant and true-to-life. A low CRI can make everything look dull or washed out.

2. Lumen output vs. Wattage

This is where a lot of people get confused. With old incandescent bulbs, you looked at wattage to know how bright the light would be. With LEDs, you need to look at lumens. Lumens are the direct measure of a light’s brightness. Wattage, on the other hand, tells you how much energy a bulb consumes. An energy-efficient LED will have a high lumen count for a low wattage. This is key for energy savings. For example, a 10W LED might produce the same brightness (lumens) as an old 60W bulb, saving you a significant amount on your electricity bill.

3. Beam angle

Beam angle refers to how wide or narrow the cone of light is. A narrow beam angle (around 20-40 degrees) is perfect for accent lighting, like highlighting a piece of art or a specific feature in a room. A wide beam angle (120 degrees or more) is what you want for general illumination, spreading light evenly across a whole space. Choosing the wrong beam angle can lead to either a poorly lit room or a spotlight effect where you don’t want it.

4. Dimming compatibility

If you plan to use a dimmer switch, you must choose dimmable LED lighting. Using a non-dimmable bulb with a dimmer can cause annoying flickering, buzzing, or even damage the bulb itself. Always check the product description for “dimmable” compatibility. Be aware that not all dimmers work with all dimmable LEDs, so it’s a good idea to check the specifications or ask an expert.

5. Quality and certifications

A quality LED is a lasting investment. Look for products from reputable brands that have proper certifications, such as CE and RoHS. These certifications are your assurance that the product meets high safety and quality standards and is free from hazardous materials. A certified product from a trusted supplier means you’re buying a safe, reliable, and durable light that will perform as promised.

Why expert advice is your best investment

You now understand the key technical details that go into choosing the right LED. But let’s be honest—navigating things like beam angles, CRI ratings, and dimming compatibility can be overwhelming. This is where seeking expert advice becomes your most valuable investment.

A great lighting store, like LucasLED, offers far more than just products on a shelf or a website. They provide the knowledge and experience that can transform a simple purchase into a tailored lighting solution. Our experts can help you move beyond just buying a bulb to creating a LED lighting design that fits your specific needs. Instead of guessing, you can get guidance on what type of dimmable LED lighting is right for your dining room, or what color temperature will make your kitchen feel brighter and more inviting.

The right advice ensures you get a quality LED lighting kit that is perfectly suited for your space. We’ll help you avoid common mistakes, like choosing a bulb that’s too dim for a living room or too bright for a bedroom. Our team understands that every space is unique, and we take the time to listen to your needs and preferences.

When you buy from a trusted supplier like LucasLED, you’re not just getting a product – you’re getting a partner. You’re getting the assurance that you’re making a smart, informed decision that will save you money and headaches in the long run. We believe that good lighting is a foundation for a comfortable and functional home, and our mission is to help you achieve that without the frustration of trial and error. You can trust us to provide you with high-quality, long-lasting products and the expert guidance to match.

LucasLED – your Partner in lighting

By now, it’s clear that buying LEDs isn’t just about finding the cheapest option. It’s a crucial decision that affects the comfort, functionality, and energy efficiency of your home or business. The illusion of a bargain can lead to frustration and additional costs down the line, but with the right partner, you can make a smart, informed choice from the start.

This is where LucasLED comes in. We are more than just a store; we are your partner in lighting. We believe in providing high-quality, reliable products backed by the expert advice you need to feel confident in your purchase. Our commitment to quality ensures that you’ll get lighting solutions that last, saving you time, money, and hassle.

Don’t settle for the unknown. Invest in quality and peace of mind. Visit our comprehensive online store (https://lucasled.ie/) to browse our wide selection of lighting solutions. If you prefer a more personal touch, we invite you to our physical store located at nisfree, Beanfield, Youghal, Co. Cork, P36 RW20. Our knowledgeable team is ready to help you every step of the way, ensuring your lighting project is a brilliant success.

DragonTouch Digital Calendar/Photo Frame Review

The DragonTouch Digital Calendar/Photo Frame is an ideal tool or decoration for someone who has a busy schedule and wants to see nice photos when not working the fact it is touch screen make this even easier to use and there is an app to go along with keeping all things in sync

The build quality is also excellent and looks well on any desk or shelf and comes in a range of sizes, you could also wall mount this and with the included bracket you can place vertically or horizontally the choice is yours.

You can sync from several calendars not just Google for example and all works well having tested in both iPhone and Android devices.

The UI on the app is simple and the same for the UI on the frame itself making life so simple with editing option on screen without the need to pick up your phone or go to your laptop for example this also allows ease of use and others can be invited to use it too.

For me this is a great product executed well and something for anyone or the busy tech enthusiast in your life and an ideal gift, check the full hands on video review for what you can expect.

The eCalender App

  • 【All-In-One Smart Family Calendar】: Dragon Touch digital frame effortlessly organizes and tracks every family schedule with the crystal-clear 10.1″ touchscreen. Assign different colors and tasks to each family member, making family scheduling simpler and more intuitive.
  • 【Easy Setup and Auto-Sync】: Enjoy a user-friendly design that our smart picture frame allows for quick setup—just plug in, connect to Wi-Fi, and link your calendar to the Mobile App. Once synced, it seamlessly integrates multiple personal calendars (iOS, Google, etc.) into one unified interface. Authorize additional devices for even greater convenience.
  • 【Interactive Chores Chart & Dinner Planner】: Our digital calendar keeps housework organized and motivates family members, especially children, to develop healthy habits with an interactive chore chart. Display your family dinner plans to keep everyone informed and eliminate the daily “What’s for dinner?” question.
  • 【Manage from Anywhere】: Stay connected with the powerful eCalendar App. Access and manage your calendar on the go, with free features like a photo frame, chore chart, dinner plan, grocery list, and more. Paid functions like Magic Import offer advanced tools tailored for users with special needs.
  • 【Elegant Digital Picture Frame】: Transform your smart calendar into a stunning digital picture frame when not in use. Display cherished family photos on the clear touchscreen, bringing a touch of sophistication to any room as contemporary home decor.

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Video Review

Red Bull Joins as Partner of the Ireland Esports Collegiate Series

The Ireland Esports Collegiate Series is proud to announce Red Bull as an Official Partner and Official Energy Drink for the 2025/26 season. This exciting collaboration marks a huge step forward for collegiate esports in Ireland, bringing one of the world’s most iconic brands into the island’s leading student esports competition.

First launched in 1987, Red Bull is the world’s best-selling energy drink, with over 12 billion cans sold in 2023.

Their influence in sport and esports is unmatched, and in Ireland they have already proven themselves as strong supporters of collegiate gaming. With initiatives like the Red Bull Gaming Hub at South East Technological University (SETU) Waterford and their growing support for a new gaming hub at Queens University Belfast, Red Bull has firmly established itself as a driving force behind student esports development.

Now, as a partner of the Ireland Esports Collegiate Series, Red Bull will play a pivotal role in amplifying the competition experience for both players and fans.

The Series has experienced record-breaking growth over the past three years. More than 800 students from 16 universities and colleges competed across eight different titles in the 2024/25 season, making it the largest and most diverse esports competition on the island to date. Participation has nearly doubled since 2021, reflecting the growing appetite for esports at third-level institutions and cementing the Series as a key part of the student experience in Ireland.

“We are absolutely thrilled to welcome Red Bull as a partner of the Ireland Esports Collegiate Series,” said Kurt Pittman, Founder of Nativz Gaming. “This is a massively exciting moment for Irish esports. Red Bull’s commitment to collegiate gaming is second to none, and their involvement in our Series will take the experience for students and fans to an entirely new level. With their backing, the 2025/26 season is set to be the biggest and best yet.”

The Ireland Esports Leagues encompass schools, universities and companies, with the Collegiate Series as its flagship student competition. Together, these leagues provide a pathway for young people to connect through esports, develop valuable skills and progress toward careers in gaming, technology and beyond.

For more information on the Ireland Esports Collegiate Series visit www.irelandcollegiate.com and read more about Ireland Esports Leagues at www.irelandesportsleagues.com.

Google Pixel 10 Pro Review

The Google Pixel 10 Pro is one of their latest slew of devices on the market today and probably the best choice out of the lot though I yet to try the fold which some see as overpriced.

Regardless of that I have a Pixel phone as one of my daily drivers all year round coupled with the watch the earbuds and many other items at home and works a great ecosystem. AI though I think is where the Pixel 10 Pro shines this year with lots of extras on board alongside good cameras a UI experience and overall a smooth phone to use even for heavy multitaskers like me.

AI is a word we cant get away from these days however this is good and bad depending on how you use it and for photos it is excellent and with fixing images and giving you the best result and as they say the best camera you have is the one in your pocket.

Walkthrough of the Google Pixel 10 Pro

Magic Cue. The right info, right when you need it.

Magic Cue brings a new level of personalised intelligence and helpfulness to Pixel. It can help connect the dots across your digital life by anticipating your needs and proactively suggesting relevant information and helpful actions, based on the context on your phone.2 Calling your airline?

Magic Cue finds your flight details as soon as you dial. Friend asking for your Airbnb address? It automatically retrieves the info for quick sharing. Magic Cue is powered by our custom-built Google Tensor G5 chip, featuring cutting-edge, on-device AI that gives features the ability to process and understand relevant information and deliver helpful, proactive assistance.

Transform photos in the blink of AI.

The Pixel 10 series makes it effortless to capture an amazing photo every time, offering AI-powered features and magical editing tools in the Pixel Camera. The all-new Camera Coach, powered by Gemini models built right into the camera, can read the scene, offer you suggestions and help you find the best angle and lighting. It can even suggest the best modes to use, helping unleash the creative photographer in you. Asides photos in general AI in embedded in to the Pixel 10 pro and more or less system wide and Gemini is one feature I use quite often now and can be helpful in many ways which I use on my chromebook and Pixel devices

Design and Display

The Pixel 10 Pro has a similar design language to its predecessor, featuring the distinctive visor camera bar on the back. It’s polisheded finish with  spacecraft-grade aluminum frame and a silky matte glass back, all protected by Corning Gorilla Glass Victus 2. Buttons are tactile it does not rock on the table when flat like most phones today with big humps. 

The Pixel 10 Pro has a  6.3-inch LTPO OLED screen with a dynamic refresh rate that can go from 1Hz all the way up to 120Hz. The peak brightness is said to reach an impressive 3300 nits, which would make it one of the brightest displays on the market, ensuring excellent visibility even in direct sunlight.

Performance and AI

The biggest change under the hood is the new Tensor G5 chip which is major upgrade over the Tensor G4, promising faster CPU and GPU performance, which runs a bit more smoother, more responsive user experience for everything from everyday tasks to mobile gaming and as a poweruser of phones I seen no issues to date with what I do.

The Tensor G5 powers the  next-level AI features on which this phone is more or less selling point is enabling new features like “Magic Cue,” which proactively offers relevant information based on your apps and usage and also allows you to edit photos by telling the phone to do so.

Camera System

The Pixel 10 Pro camera array consists a 50MP wide lens, a 48MP ultrawide with Macro Focus, and a 48MP telephoto lens with 5x optical zoom. The combination of hardware and the Tensor G5’s new Image Signal Processor (ISP) the suite of tools also on the Pixel 10 Prio is plenty for editing but check out the image and video gallery below for more and you deciide I found it much better this time round especially with night photography and video.

Photos and Videos taken with the Pixel 10 Pro

 

Final Thoughts

Overall the new Pixel 10 is a powerful tool for those wanting to engage in AI more and for me not a huge fan of the AI buzzword but it has me trying new things using the AI the cameras are great and overall I am impressed with what I have here and it will be staying put as my daily driver until the next model drops which I look forward too.

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Luna 2.0 Smart Ring launches globally at #IFA2025

Luna, a new-age health-tech company approaching the core problem of unlocking human potential, differently, today announces the global launch of Luna 2.0 af IFA2025 its next gen smart ring which comes equipped with the new LifeOS, a powerful intelligence layer that transforms biometrics into adaptive real-time guidance. Luna 2.0 is finally available worldwide at Luna for $300/£300 and $329/£329 with surge charging case. Pre-orders have come from more than 70 countries, and Amazon availability rolling out next month.

Introducing LifeOS:  More than a health tracker, a living intelligence

LifeOS is designed to decode how the body, mind, and environment interact, going beyond raw data. It is the most data trained AI wearable intelligence integrating circadian rhythm science, biomarker signals, personal habits, and contextual data (like chat patterns and daily routines) to create a dynamic intelligence layer.

  • Circadian alignment: LifeOS learns an individual’s internal body clock to guide daily peak performance.
  • Contextual intelligence: It adapts to a user’s lifestyle, habits, and environment.
  • Open & extensible: Built as an open-source plug, LifeOS is designed to ingest additional data streams over time.
  • Trained at scale: LifeOS is powered by over 1 billion sleep events, making it the most extensively trained intelligence layer across rings.
  • 21+ day battery life: Powered by a redesigned charging case, making Luna one of the longest-lasting smart rings available.

Smarter wellness, backed by AI:

 

  • AI-driven health scoring: Luna Ring 2.0 delivers real-time sleep, readiness, and activity scores. These scores are powered by an upgraded Luna AI engine that analyses physiological patterns to offer personalised recommendations on sleep quality, stress resilience, and recovery.
  • Luna AI 2.0 assistant: Building on user feedback, the new AI system is more contextual and conversational, offering proactive suggestions for sleep optimisation, movement patterns, and energy management, bridging the gap between raw data and real-life wellness decisions.
  • Comprehensive activity logging: The ring supports advanced workout tracking, including heart rate zones, effort levels, calories burned, and more across structured activities such as running, cycling, walking, and freestyle sessions.
  • Fertility tracking: Luna detects physiological shifts in an individual’s cycle like temperature and recovery to predict phases and personalise wellness insights.
  • Manage stress: Luna spots signs of stress through heart rate, recovery trends, and temperature shifts so patterns can be identified and action taken.
  • Body training: Luna tracks daily effort and recovery to guide smarter workouts, helping build fitness without burning out.
  • Enhanced sleep analytics: Luna 2.0 now provides deeper sleep analysis with expanded insights into latency, efficiency, circadian rhythm alignment, sleep cycles, movement disturbances, and respiratory performance during rest. This demonstrates how quality of sleep affects wellbeing.

Global Rollout and Momentum

Luna 2.0 has had pre-orders across 70+ countries. Retail and distributor prescence is being established across the world for faster delivery and service. Unveiled at CES, 2025 as a first time concept, bringing Luna 2.0 to the global tech stage for the first time at IFA Berlin is an exciting step for Luna as Europe is a key focus market.

“Luna 2.0 represents a step-change in what a smart ring can do,” said Amit Khatri, Founder of Luna. “With LifeOS, we’re moving beyond passive health tracking into an era where your ring actively helps you make better decisions for performance, recovery, and long-term health.”

Plain Concepts and Ardanis Unite to Expand Global Delivery Capabilities

Plain Concepts, a leading technology services company specialising in solving complex problems for businesses worldwide, has completed its second acquisition with the integration of Ardanis into its portfolio. Ardanis is an Ireland and UK based firm renowned for its expertise in AI, bespoke software development and digital solutions.

With this move, Plain Concepts strengthens its focus on cutting‑edge innovation and artificial intelligence as key drivers of business growth. The acquisition also brings Ardanis’ deep expertise in the regulated services sector, particularly in fintech and insurtech, propelling Plain Concepts to consolidate and expand its vertical capabilities in this space.

With its strategic plan to double in size year-on-year, Plain Concepts continues to pursue inorganic growth. By integrating an innovative business such as Ardanis, who share their values and technological DNA, Plain Concepts reinforces its market positioning and broadens its capacity to deliver innovative, high-value solutions on a global scale.

Quique Martínez, CEO of Plain Concepts, said:  

“The acquisition of Ardanis represents a key strategic step for Plain Concepts. We share their technological vision and their commitment to bespoke digital solutions. Beyond this, there is a strong cultural alignment between our companies – a shared passion for customer success, rigour in delivery, and caring for people as the foundation of our business. This cultural fit is, ultimately, the true engine behind this integration.”

The addition adds over 50 talented professionals to the Plain Concepts team and strengthens its footprint in the Irish, UK, Portugese, and other European markets. Supported by new offices and local teams in Dublin, London and Porto complementing its established presence in Spain, the company consolidates its multinational profile and strengthens its delivery capabilities across Southern Europe.

While Spain remains the company’s main market, Europe and the United States continue to grow as strategic regions for expansion.

Ivan Goor CEO at Ardanis, commented:

“I am thrilled that Ardanis has joined forces with Plain Concepts. This represents a significant milestone for Ardanis and for our growth ambitions.

With Plain Concepts, we are expanding and leveraging our combined technical expertise and strength in AI and technology delivery, amplifying our ability to meet the needs of our ever‑growing customer base across Ireland, the UK, and Europe.

Importantly, this partnership is a positive step forward not only for our clients, who will now benefit from an even broader range of skills, solutions, and expertise, but also for our people. It opens up exciting new opportunities for professional growth, collaboration, and innovation within our teams.

We have always succeeded – and will continue to succeed – where others have failed and by uniting with Plain Concepts we are building a technology leader positioned to deliver superlative AI and digital solutions across Europe and beyond.”  

From a technical perspective, this integration broadens Plain Concepts’ expertise in programming languages such as .Net, Angular, React, TypeScript, Python and Node JS, amongst others, significantly strengthening Plain Concepts’ ability to tackle increasingly complex international projects with a deep technical focus and marks an important milestone in Plain Concepts’ journey towards becoming a fully European organisation.