Businesses urged to update analytics before June deadline

Carlow-based design studio, Stratticus, is urging businesses to update their Google Analytics before the looming June 30th deadline.

Google has announced that starting on July 1st 2023, the standard Universal Analytics will stop working. This means that businesses using Google Analytics will have to make the switch to GA4 before June 30th to continue measuring their website traffic accurately.

As the deadline for the transition to Google Analytics 4 (GA4) approaches, Stratticus reminds businesses of the potential impact on their website data if they fail to implement the change thoroughly. The Bagenalstown digital studio advises businesses to prioritise this update to avoid losing valuable data and insights.

John Foy, Creative Director and former Carlow IT Lecturer in Digital Marketing explains,

“From July 1st onwards users of Google Analytics will no longer have access to critical historical data which will affect certain aspects of their business like bidding for ads, audiences or conversion data in Google Ads or on third-party integrations like Facebook.

This is a great update from Google with some valuable new features. Having said that, it’s not adequate to simply click on the Google reminder email to update your analytics as there is a high potential of missing integration of key third-party apps like Salesforce, Calendly and Hubspot. The fix is relatively simple however we recommend contacting your website developers or hosting company to ensure that the transition is smooth.”

GA4 offers a more comprehensive approach to website analytics, providing businesses with deeper insights into user behaviour and preferences. This change is part of Google’s ongoing efforts to improve user privacy and data protection.

Stratticus is reminding businesses, particularly eCommerce businesses and those relying on historical data for Pay per Click (PPC) advertising to make the transition to GA4 as soon as possible to avoid any potential disruptions to their analytics data.

By taking action now, Irish businesses can ensure a smooth transition to Google Universal Analytics and capitalise on the benefits of the updated data. For more information on this update and how to ensure your website is ready, contact Stratticus today.

Guinness WhatsApp Mini Fridge for Fathers Day Scam

Another day another scam has just landed on WhatsApp and this time Guinness maker Diageo are apparently giving away free mini fridges full of beer for Fathers Day which is quickly approaching, in fact I got two of these text in succession and you can see the screenshots below as what you will see on your device but do not open the link.

In the so called quiz you will be asked a few questions then you will be given three chance to open a parcel and it is most likely you will be told you won with so many mini fridges left which changes every time you enter, so it is certainly a scam and it should be ignored

We have contacted Guinness for a statement on this and will revert back if we hear back from them. As always you should be vigilant and if it looks too good to be true it most likely is and there is many scams doing the rounds of late so beware. Update! A spokesperson since has stated they have nothing to do with the scam.

Check it out

Digital Transformation in Irish Trading: How Technology is Shaping the Future of Business

In today’s rapidly evolving business landscape, digital transformation has become a vital catalyst for growth and innovation. Irish trading firms are increasingly embracing technology to enhance their operations, improve efficiency, and gain a competitive edge in the global market. With advancements in automation, data analytics, and artificial intelligence, technology is reshaping the future of business in Ireland. In this article, we’ll take a look at the key technologies shaping the digital Irish trading transformation.

Automation Revolutionizing Trading Processes

One of the key areas where technology is revolutionizing Irish trading is through automation. Trading platforms and software solutions are streamlining manual processes, reducing human error, and enhancing efficiency. Automated trading systems, powered by algorithms, can execute trades at high speeds and respond to market conditions in real time. These systems use sophisticated algorithms to analyze vast amounts of data, identify trading opportunities, and execute trades with precision.

Additionally, automation extends beyond trade execution. Back-office functions such as settlement, reconciliation, and reporting can be automated, freeing up valuable time for traders and enabling them to focus on strategic decision-making. Traders can optimize their operations further by leveraging tools like the US economic calendar, which provides real-time updates on economic indicators that will have an effect across the world. With access to upcoming market events in various countries, traders can proactively adjust their trading strategies based on the latest information. The calendar ensures they stay informed about important economic events, whether they are scheduled for today, tomorrow, this week, or hold high importance.

Data Analytics Driving Informed Decision-Making

In the era of big data, the ability to extract meaningful insights from vast amounts of information is crucial for successful trading. Irish trading firms are harnessing the power of data analytics to gain a competitive advantage. By analyzing historical and real-time market data, traders can identify patterns, trends, and correlations that inform their investment strategies.

Data analytics tools not only help traders identify patterns and trends but also enable them to monitor market sentiment and assess risk. By analyzing historical and real-time market data, Irish trading firms can make data-driven predictions and adjust their strategies accordingly. These insights, combined with comprehensive information on economic events such as key indicators, government reports, and central bank announcements, empower traders to make informed decisions and stay ahead in the competitive trading landscape.

Artificial Intelligence Enhancing Trading Strategies

Artificial intelligence (AI) is increasingly making its presence felt in Irish trading, enhancing trading strategies and improving overall performance. AI-powered algorithms can analyze vast amounts of data with speed and accuracy, identifying trading patterns and opportunities that may not be apparent to human traders. Machine learning algorithms can adapt and improve over time, continuously refining trading strategies based on market conditions.

Moreover, AI technologies such as natural language processing enable traders to analyze news sentiment and social media data, providing valuable insights into market trends and investor sentiment. By leveraging the power of AI-driven sentiment analysis, traders can quickly gauge the overall sentiment surrounding a particular asset or market, helping them make more informed trading decisions.

Digital transformation is reshaping the future of Irish trading by leveraging technology to enhance operational efficiency, drive better decision-making, and optimize trading strategies. Automation, data analytics, and artificial intelligence are revolutionizing how Irish trading firms operate and compete in the global market. Embracing technology and leveraging tools like the US economic calendar will be crucial for Irish trading firms to thrive in the digital age.

Tips for Maintaining Alloy Wheels: Preserving Their Impressive Appearance

Alloy wheels are a popular choice among car enthusiasts for their aesthetic appeal and improved performance. However, to keep them looking great, regular maintenance is essential. In this article, we will provide valuable tips on how to maintain your alloy wheels, ensuring they stay in top condition. Whether you’re a car enthusiast or simply want to preserve the appearance of your wheels, these maintenance practices will help you achieve long-lasting shine and protection.

  1. Regular Cleaning: One of the most important steps in maintaining alloy wheels is regular cleaning. Start by rinsing the wheels with water to remove loose dirt and debris. Use a mild car detergent and a soft-bristle brush to gently scrub the surface of the wheels. Pay attention to hard-to-reach areas and crevices where dirt tends to accumulate. Rinse thoroughly and dry the wheels with a clean microfiber cloth to prevent water spots.
  2. Avoid Harsh Cleaning Products: When cleaning alloy wheels, it’s crucial to avoid harsh cleaning products that can damage the wheel’s finish. Acidic or abrasive cleaners should be avoided as they can cause discoloration or scratches. Stick to mild detergents specifically formulated for automotive use. Additionally, never use steel wool or rough brushes, as they can leave permanent marks on the wheel surface.
  3. Apply a Protective Coating: To provide an extra layer of protection, consider applying a specialized wheel sealant or wax. These products help guard against brake dust, road grime, and other contaminants that can tarnish the wheels. Follow the manufacturer’s instructions for proper application. Applying a protective coating also makes future cleaning easier and maintains the wheels’ shine.
  4. Inspect and Repair Damage: Regularly inspect your alloy wheels for any signs of damage, such as curb rash, scratches, or chips. Promptly addressing such issues can prevent further deterioration and maintain the wheels’ appearance. Small scratches can often be repaired using touch-up paint or alloy wheel repair kits available in the market. For more extensive damage, it’s advisable to consult a professional wheel repair service.
  5. Tyre Maintenance: Proper tyre maintenance is also essential for preserving the condition of your alloy wheels. Check the tyre pressure regularly and keep it at the recommended levels. Underinflated tyres can put extra stress on the wheels and increase the risk of damage. Additionally, rotate your tyres periodically to ensure even wear, which helps maintain wheel balance and prolongs their lifespan.

By following these maintenance tips, you can keep your alloy wheels looking great for years to come. Remember to clean them regularly using mild detergents, avoid harsh cleaning products, and apply a protective coating for added shine and protection. Regularly inspect and repair any damage, and don’t forget to take care of your tyres as well. If you’re looking for alloys in Portadown, we recommend visiting TSC Alloy Wheels Centre for the best deals. With proper care, your alloy wheels will continue to enhance the appearance of your vehicle and provide an enjoyable driving experience.

Tech Review – Urbanista Memphis Bluetooth Speaker

The Urbanista Memphis is one of the latest speakers on offer and two were announced recently and this one is the smaller of the two launched, not only that it is one the lightest speakers I have tested in some time and even for its size it packs a punch and has all the features you need to take it along with you anywhere. Being the size of a can of drink perhaps smaller being honest it is super portable and can be used anywhere be it the beach the pool your back garden or just sat on your bedside locker and will certainly get the tunes going with a great punch and bass behind it.

The speaker is as mentioned smaller than your average can of soft drink and has a nice fabric around the main housing, there is a rubber circular foot underneath to stop it moving however we did notice it moving as some speakers can sue to the vibration they give out, the is three buttons on the bottom to control the tracks pair another speaker and power it on and off, there is a port in the back to charge the unit via USB-C and a real bonus having a micro sd slot to add your own tunes to it which is handy and like me I do have a card loaded with tunes..

There was no distortion noted whatsoever when turned up to the max and highs lows and mids came out fine too, no matter what genre you throw at it the speaker sounds exceptionally good for its size and was better than I had anticipated. To top things off this can also be hung from a tree or your backpack or even bike with the large carabener clip that comes with it inside the box.

Check the video below for a full hands on tour and hear the samples for yourself.

Mix up the mood of the weekend pool party, beach gathering or camping trip with the ultra-portable Urbanista Memphis. Memphis is compatible with both Android and iOS devices so everyone’s invited to wirelessly share their favourite tracks through easy Bluetooth pairing. With up to 12 hours of playtime, this speaker will elevate the mood in any occasion for as long as you need it to. You can even connect two Memphis speakers together for a true stereo experience with the Stereo Link feature.

 

KEY FEATURES

Playtime 12 hours
Rain and splash proof (IPX5)
Button controls
USB Type-C charging
Dual speaker support
Carabiner hook
Dual stereo sound
100% recycled outer plastic

SPECIFICATIONS

Output power: 5 Watts
Bluetooth range: 10M
Bluetooth® version: 5.2
Audio source: BT5.3/TWS/HFP
Sound channel: Mono
Frequency Range: 20Hz-20KHz
Power Input: 5V-1A
Speaker: 2”*1
Battery: 1500mAh
Product dimension: 79*62*79mm
Weight: 190g

BUY

Video Review

Creative launches the Sound Blaster Katana SE soundbar

Creative Technology today announced the release of the Sound Blaster Katana SE, the latest gaming soundbar to join the ranks of the well-established Katana series, which now allows users to effortlessly enjoy powerful audio without the heft. With its award-winning bi-amplified four-driver system and Creative’s proprietary multi-core DSP, this latest soundbar can offer rich and powerful audio with excellent clarity and volume, even without the need for a subwoofer. Coupled with Super X-Fi technology, 5.1 virtual surround capabilities, and versatile connectivity options, the Sound Blaster Katana SE is the ideal soundbar for gamers, movie lovers, and music enthusiasts who want an elevated audio experience without compromising on space or audio quality.

The Sound Blaster Katana SE offers a seamless yet powerful audio solution for users looking to take their audio game up a notch. Fitted with 0.75″ fabric dome tweeters that help to produce cleaner and more refined highs and upgraded dual up-firing 3″ mid-bass drivers that deliver full-sounding bass, this latest soundbar surpasses expectations to deliver an impressive audio experience that belies its size. Like its predecessor, the Sound Blaster Katana SE is also a certified Dolby Audio decoder, which allows users to easily recreate the cinematic audio experience within the comfort of their own homes.

What sets the Sound Blaster Katana SE apart is its Super X-Fi technology, which allows users to enjoy an immersive audio experience through their headphones, perfect for late-night game binges without disturbing the neighbors. Moreover, gamers can also activate the SXFI Battle Mode and Scout Mode to gain a competitive advantage in FPS games by accurately pinpointing their enemy’s location with enhanced in-battle audio cues and sound detection.

By connecting the soundbar to the Creative app, users can personalize their audio experience with the Acoustic Engine suite and choose their preferred RGB illumination modes, making it uniquely their own. These customized settings can be saved as profiles on either the app or the programmable buttons on the remote control, giving users easy access to their favourite sound and lighting configurations. Furthermore, the soundbar can be easily mounted on the wall, making it a convenient and space-saving addition to any home entertainment setup.

The latest soundbar also works as a one-stop audio hub with a wide variety of connectivity options, including USB, HDMI ARC, optical port, headphone jack, and wireless Bluetooth 5.0. It also works with various platforms, from gaming consoles such as the PS5, PS4, Xbox series consoles, and Nintendo Switch to PCs, Macs, and mobile devices. The all-in-one soundbar also features a built-in beamforming microphone, which allows users to jump on calls directly from the soundbar, making it an ideal feature for video conferencing.

Lastly, this all-in-one soundbar enriches the Katana Series by presenting a more comprehensive line-up of audio solutions to cater to diverse use cases, making it easier for users to find the perfect fit for their audio needs.

Sound Blaster Katana SE is priced at UK£299.99, US$299.99, EU€329.99 and is available at Creative.com.

For more information, visit www.creative.com/katanase

ASUS Announces Zenfone 10 Virtual Launch Event

ASUS today announced the upcoming virtual launch event for the highly anticipated Zenfone 10. Scheduled for June 29, 2023 at 21:00 CST, this event will unveil a powerful compact phone that brings together the latest mobile platform, improved camera system, new software enhancement features and much more. Zenfone 10 promises a more intelligent and feature-rich smartphone experience, with an exceptional camera system and a host of exciting surprises.

Zenfone 10 redefines expectations for compact smartphones, combining cutting-edge technology with a sleek and modern design. Inside its svelte form factor is a powerhouse, driven by the latest Snapdragon® 8 Gen 2 Mobile Platform, delivering blazing-fast performance and true gaming capabilities. Whether it’s multitasking or capturing the moment with stunning shots, Zenfone 10 rises to every challenge, providing users with a seamless and immersive experience.

Photography enthusiasts will be delighted by Zenfone 10’s enhanced camera system, which incorporates technology to ensure that users can capture stunning photos and videos in any setting. Whether it’s low-light photography, or professional-grade portraits, Zenfone 10’s camera system delivers exceptional results, all in the palm of a hand. 

But it doesn’t stop there. ASUS has infused Zenfone 10 with even more intelligence, leveraging advanced AI features to elevate the user experience to new heights. From advanced UI tweaks to intelligent camera features, Zenfone 10 adapts to the user’s needs and preferences, and helps make every interaction intuitive and effortless.

The Zenfone 10 launch event will be streamed online, allowing tech enthusiasts and media representatives from around the world to witness the unveiling of this groundbreaking device. Mark your calendars for June 29, 2023 at 21:00 CST and join in at https://asus.click/Zenfone10.pr

Be a Casino VIP from Home: 6 Exclusive Benefits of Online Entertainment

Online entertainment has revolutionized the way we experience various activities, including the world of casinos. Thanks to the advent of online gambling platforms, anyone can now become a casino VIP right from the comfort of their own home. Gone are the days when exclusive privileges were reserved only for high rollers visiting luxurious brick-and-mortar establishments. 

Best online casinos NZ offer a plethora of benefits that cater to players of all levels. In this article, we will explore six exclusive advantages of online entertainment that make every player feel like a true VIP, regardless of their budget or experience. So, sit back, relax, and discover the exciting perks that await you in the virtual realm of online casinos.

1. The Convenience of 24/7 Entertainment 

In the world of online entertainment, one of the most enticing benefits is the convenience of accessing casino games anytime and anywhere. Unlike traditional brick-and-mortar casinos with their restricted operating hours, online casinos are open 24 hours a day, 7 days a week. This means that whether it’s the middle of the night or a busy workday, you can log in to your favourite online casino and indulge in thrilling games at your own convenience. 

No longer do you need to plan a trip or worry about travel arrangements? With just a few clicks, you can instantly immerse yourself in a world of excitement, enjoying your favorite casino games from the comfort of your own home or even while on the go using your mobile device. The flexibility and accessibility offered by online casinos truly make every player feel like a VIP.

2. Lucrative Welcome Bonuses 

When it comes to online casinos, one of the most alluring perks that await new players is the opportunity to take advantage of lucrative welcome bonuses. Search for a live casino in the UK and see for yourself if these bonuses serve as a grand entrance to the virtual casino world and are designed to entice and reward players right from the start. Welcome bonuses typically come in various forms, such as deposit matches, free spins, or a combination of both. 

By claiming these bonuses, players can significantly boost their initial bankroll, giving them more opportunities to explore different games and potentially land big wins. This exclusive treatment from online casinos not only enhances the overall gaming experience but also makes players feel like valued VIPs right from the moment they sign up. So, why wait? Kickstart your VIP journey with a bang by claiming these generous welcome bonuses.

3. VIP Loyalty Programs 

In the realm of online entertainment, loyalty doesn’t go unnoticed. Online casinos go the extra mile to reward their dedicated players through VIP loyalty programs, which offer a world of exclusive perks and benefits. As players engage in their favorite casino games and place bets, they earn loyalty points that contribute to their VIP status. The higher the VIP level, the more enticing the rewards become. These rewards can include personalized bonuses, cashback offers, faster withdrawals, dedicated account managers, exclusive tournament invitations, and even luxury gifts or trips. 

VIP loyalty programs not only provide an extra layer of excitement and motivation but also make players feel appreciated and valued. They create a sense of exclusivity, elevating the overall gaming experience and turning regular players into true casino VIPs. So, keep playing, climbing the loyalty ladder, and unlock a world of extraordinary rewards that are reserved just for you.

 

 

4. Personalized Customer Support

When it comes to online casinos, customer support is an essential aspect of the VIP experience. Online casinos understand the importance of providing prompt and reliable assistance to their players. That’s why they offer personalized customer support that ensures every player receives red-carpet treatment. Whether you have a question about a game, need assistance with a transaction, or require any other form of support, dedicated customer support agents are just a click away. 

These agents are trained to provide professional and personalized assistance, catering to your specific needs. With their expertise and attentiveness, you can expect swift responses and resolutions to any queries or concerns you may have. This level of customer support not only enhances the overall gaming experience but also makes you feel like a valued VIP, knowing that your satisfaction is a top priority.

5. Wide Range of Games

Online casinos are renowned for their vast and diverse selection of games, offering a VIP suite of options that cater to every player’s preferences. Whether you’re a fan of classic table games like blackjack and roulette, or you prefer the thrill of slot machines and video poker, online casinos have got you covered. With thousands of titles from renowned software providers, you can explore a world of immersive graphics, captivating themes, and innovative gameplay features. 

Online casinos often introduce new games regularly, ensuring that there’s always something fresh and exciting to try. The wide range of games available ensures that players can find their favorites and discover new gems, creating an enriching and entertaining VIP experience right at their fingertips.

6. Enhanced Privacy and Security

When it comes to online entertainment, privacy, and security are paramount, especially for high-stakes players. Online casinos prioritize the protection of their players’ sensitive information and funds, employing state-of-the-art security measures to ensure a safe and secure gaming environment. They utilize advanced encryption technology to safeguard personal and financial data, making it virtually impossible for unauthorized individuals to access. 

 

Reputable online casinos are licensed and regulated by recognized authorities, which ensures fair play and accountability. For high-stakes players, knowing that their privacy is respected and their transactions are secure brings peace of mind and allows them to fully immerse themselves in the VIP experience without any worries. With enhanced privacy and security measures, online casinos create a trustworthy and reliable platform for players to enjoy their favourite games and indulge in the VIP treatment they deserve.

 

As we conclude our exploration of the exclusive benefits of online entertainment, it is clear that virtual casinos offer a VIP experience that rivals their land-based counterparts. With the convenience of 24/7 access, lucrative welcome bonuses, VIP loyalty programs, personalized customer support, an extensive selection of games, and enhanced privacy and security measures, online casinos provide a remarkable package for every player. 

Whether you are a casual gambler seeking excitement or a seasoned high-roller in search of exclusive treatment, the virtual realm of online casinos is a realm where everyone can be a VIP. So, embrace the digital age, harness the power of online entertainment, and elevate your gaming experience to new heights from the comfort of your own home.

EA Sports Reveals Madden NFL 24

Electronic Arts Inc. and EA SPORTS today revealed EA SPORTS Madden NFL 24 with new gameplay depth that delivers more control and realism on PlayStation5, Xbox Series X|S, and PC versions, through the next evolution of FieldSENSE™ and the debut of SAPIEN Technology. SAPIEN delivers a leap forward in NFL realism by rebuilding the character skeleton providing more body definition and variation to on field physiques. SAPIEN makes characters more human and anatomically correct, improving authentic athletic motion and with FieldSENSE, creates true-to-life movement patterns on the field.

Dozens of improvements to foundational football elevate the Madden NFL 24  football experience, while the return of fan-favorite Superstar Mode and mini-games (on PS5, Xbox Series X|S and PC versions) deliver fun new ways to play and learn the game. Plus, for the first time, fans can play with friends regardless of their platform with cross-play support and feature parity on PS5, Xbox Series X|S and PC in head-to-head and certain online multiplayer modes.

“We set a new foundation for football gameplay with the introduction of FieldSENSE last year, which was one of the best-selling years in Madden NFL franchise history, and we’re going even deeper in the areas our fans want most in Madden NFL 24,” said Mike Mahar, Senior Producer, Madden NFL. “We’ve added  more ways to play with mini-games and Superstar, more realism through FieldSENSE, deeper immersion with dozens of foundational football improvements and the introduction of SAPIEN Technology – all of which bring the game closer to what fans see from the NFL.”

Buffalo Bills fans have something special to celebrate as their quarterback, Josh Allen, becomes the first Bills player ever to land the cover of Madden NFL. One of the most dynamic playmakers in the league, Allen owns the NFL record for total touchdowns (177) through five career seasons, which propelled him to become the most used player in Madden NFL 23.

“As a fan of Madden NFL since childhood, I’m honored to be the first Buffalo Bills player on the cover, and I wouldn’t have gotten here without the support of my team and Bills Mafia,” said Josh Allen. “Superstar and mini-games are back in Madden, and I’m really excited for fans to see how the experiences have evolved.”

Gameplay in Madden NFL 24 for PS5™, Xbox Series X|S, and PC is more realistic, with improvements to FieldSENSE delivering increased control in throwing, catching, and tackling and SAPIEN delivering more body definition that improves the fluidity of athletic motion. More upgrades available on these platforms include:

  • Hit Everything: New contested catch tackles provide more control to play the receiver and new tackle types like: Wrap tackles, Scoop tackles and all-new Hit-Stick animations add personality and more variety on defence. Dynamic branching tech now expands to blocking as well.
  • Skill Based Passing: Skill Based Passing makes throwing and catching feel more fluid. An overhauled catching system ensures that receivers consistently maintain their momentum when catching the ball. It feels better than ever to hit a receiver in stride, giving you more control to get loose and get up-field after the catch. A variety of new passing and catching animations capture the authenticity that players expect – dive catches, no-look passes and some game-changing moments never before seen in Madden.
  • Foundational Football: Enhancements across blocking, ball carrier path-finding, quarterback decision making and defensive back behaviours not only provide confidence your AI teammates will execute your game-plan the way you intend, but also deliver an authentic challenge. An all-new post-play engine brings the emotion of an NFL game to life through more realistic reactions and more emotive celebrations and frustrations.
  • Superstar Mode: Superstar returns with modernised versions of beloved experiences like your journey through the NFL Combine and Road To The Draft. New additions like 3v3 Superstar Showdown give fans the ability to live their NFL fantasy with friends.
  • Mini-Games: Test your skills with dozens of new mini-games, including moving obstacles and destructible targets in Franchise training camp or weekly strategy; every week in Superstar Mode; and playable from the main menu.
  • Franchise: Added depth in one of the most popular Madden NFL modes addresses top community requests like contract restructuring, trade improvements and deeper customisation to name a few. Plus, mini-games are back with training camp and weekly training.

 

Fans who pre-order the Madden NFL 24 Deluxe Edition will receive numerous benefits including 3-day early access, 4600 Madden Points, Dual Entitlement to upgrade to the PlayStation®5 or Xbox Series X|S version†, and much more. Fans who pre-order the Deluxe Edition early by July 22 will also receive a  player item from the AKA Ultimate Team Program.