Carlow-based design studio, Stratticus, is urging businesses to update their Google Analytics before the looming June 30th deadline.
Google has announced that starting on July 1st 2023, the standard Universal Analytics will stop working. This means that businesses using Google Analytics will have to make the switch to GA4 before June 30th to continue measuring their website traffic accurately.
As the deadline for the transition to Google Analytics 4 (GA4) approaches, Stratticus reminds businesses of the potential impact on their website data if they fail to implement the change thoroughly. The Bagenalstown digital studio advises businesses to prioritise this update to avoid losing valuable data and insights.
John Foy, Creative Director and former Carlow IT Lecturer in Digital Marketing explains,
“From July 1st onwards users of Google Analytics will no longer have access to critical historical data which will affect certain aspects of their business like bidding for ads, audiences or conversion data in Google Ads or on third-party integrations like Facebook.
This is a great update from Google with some valuable new features. Having said that, it’s not adequate to simply click on the Google reminder email to update your analytics as there is a high potential of missing integration of key third-party apps like Salesforce, Calendly and Hubspot. The fix is relatively simple however we recommend contacting your website developers or hosting company to ensure that the transition is smooth.”
GA4 offers a more comprehensive approach to website analytics, providing businesses with deeper insights into user behaviour and preferences. This change is part of Google’s ongoing efforts to improve user privacy and data protection.
Stratticus is reminding businesses, particularly eCommerce businesses and those relying on historical data for Pay per Click (PPC) advertising to make the transition to GA4 as soon as possible to avoid any potential disruptions to their analytics data.
By taking action now, Irish businesses can ensure a smooth transition to Google Universal Analytics and capitalise on the benefits of the updated data. For more information on this update and how to ensure your website is ready, contact Stratticus today.