Tag: #vodafone

Vodafone Ireland Launches Critical Service for Deaf and Hard of Hearing

Vodafone Ireland has announced the launch of Real-Time Text (RTT), a breakthrough accessibility service designed to improve emergency communications for the Deaf and hard of hearing community.
Vodafone Ireland is the first mobile operator in Ireland to introduce RTT, reaffirming its commitment to inclusive, barrier-free digital communication and connection.  The service is now available for emergency calls following pilot tests on the Vodafone network supported by BT ECAS and ComReg.
RTT is a next-generation messaging technology that enables text to be transmitted instantly, character by character, while maintaining a voice connection – eliminating the need to press “send.” This creates a more natural, fluid communication experience, particularly for deaf, hard of hearing, and speech-impaired users.
Vodafone Ireland customers using both Android and iOS devices can now activate Real-Time Text (RTT) directly via their handset accessibility settings. Once enabled, RTT allows users to send and receive text instantly during a call – making communication more accessible, especially for the deaf and hard-of-hearing community.
 Crucially, RTT is fully compatible with Ireland’s Emergency Call Answering Service, allowing users to communicate directly with 112 or 999 in real time. This capability can be lifesaving in urgent situations where every second counts.

Approximately 5%, almost 270,000, of the Irish population reports a hearing impairment, according to latest Census data. With the European Accessibility Act coming into effect last month, the need for inclusive digital communication has never been more urgent and RTT is a vital step forward in ensuring equal access for all, especially in critical services like emergency response.

The RTT service is natively supported on smartphones that meet international accessibility standards.
These devices allow character-by-character text transmission during voice calls, without requiring third-party apps or additional hardware. This ensures that users can communicate directly and immediately in emergency situations and in everyday interactions.
Commenting as the service was launched today, Minister for Culture, Communications and Sport Patrick O’Donovan T.D. said:
“The introduction of Real-Time Text by Vodafone Ireland marks a significant milestone in our national journey towards digital equality. As the European Accessibility Act comes into force, it is heartening to see Irish tech leaders stepping up with meaningful innovation which instantly improves lives. Most importantly, RTT empowers people who are deaf or hard of hearing to access emergency services with the same immediacy and simplicity as anyone else. This is not just a technological advancement – it is a statement of inclusion, of equality and our shared commitment to building a digital society with universal access.

The RTT service is already available on the majority of Vodafone smartphones in Ireland right now, meaning the opportunity to make inclusive communication the norm is already in our hands.  I encourage not only the Deaf and hard of hearing community, but the wider public also to embrace RTT. By making it part of our everyday communication and help ensure it becomes a turning point for real inclusion in a more connected society – one where everyone has the tools to engage, contribute and to be heard.”

Welcoming the launch, Chief Executive of Vodafone Ireland, Sabrina Casalta, said:

“At Vodafone Ireland, we’re committed to keeping everyone connected – our mission is to ensure digital access and connectivity for everyone, everywhere. RTT represents a significant step forward in digital accessibility, especially in emergency scenarios where real-time communication can save lives.  We are proud to be the first in Ireland and one of the leaders in Europe to bring this innovative service to market, that we believe can change lives for the better. The RTT launch has been developed in partnership with government stakeholders, accessibility advocates, and emergency response teams. Vodafone’s RTT deployment places Ireland at the forefront of inclusive tech innovation in Europe.”
Speaking at the launch, Mark Byrne,  CEO of Chime, Ireland’s national charity for Deaf and Hard of Hearing people said:
“Chime is excited to see Vodafone Ireland leading the way in ensuring crucial accessibility to emergency services through its RTT service. We know this is a major challenge for Deaf and Hard of Hearing people who face barriers in reaching emergency services when they need to.
We commend Vodafone for gathering important feedback from Irish Sign Language users on the RTT, ensuring inclusivity for everyone. We hope to see further investment and expansion of digital accessibility across the communications sector in Ireland.”
Vodafone is Ireland’s leading total communications provider with 2.4 million customers and employs over 2,000 people directly and indirectly in Ireland. Next year, Vodafone Ireland will mark 25 years in Ireland. Vodafone Ireland was recently named Ireland’s best mobile operator for the 10th year in a row by independent benchmarking organisation, umlaut. Vodafone Ireland was also recognised as Best in Reliability, Best in Voice, and Best in Crowdsourced Reliability.
What is Real-Time Text (RTT)?
RTT is an accessibility service that allows text to be transmitted instantly as it’s typed, allowing for natural, real-time conversations. Unlike traditional SMS or legacy TTY systems, RTT doesn’t require waiting for a full message to be typed before transmission. It is especially useful for Deaf, hard of hearing, or speech-impaired users and supports full interaction with emergency numbers 112 and 999.
How to Enable RTT on Your Device
Vodafone Ireland customers using both Android and iOS devices can now activate Real-Time Text (RTT) directly from their handset settings.
·       On Android, users can go to Settings > Accessibility > Hearing > RTT and toggle the feature on.
·       iPhone users can enable RTT by navigating to Settings > Accessibility > RTT/TTY and switching on “Software RTT.” Once enabled, RTT allows users to send and receive text instantly during a call — making communication more accessible, especially for the deaf and hard-of-hearing community.
For more information, please visit www.vodafone.ie.

Vodafone Ireland reports 76% year on year growth in device trade-ins

Vodafone Ireland, the leading communications partner to Irish consumers and businesses, today reported a sharp 76% increase in its device trade ins in June, compared to June 2024.

Publishing the data today, Vodafone Ireland reported a ‘record month’ with more customers than ever trading in their old devices and its ‘best week ever’ – one in three customers buying a new handset traded in their old device during the last week of June, demonstrating a growing shift toward responsible tech ownership and more sustainable choices.

Devices are traded in to be recycled, refurbished and reused, while the average trade-in value currently received by customers is €150* per transaction. As a responsible communications partner, the Trade In service is part of Vodafone Ireland’s commitment to sustainability and supporting consumers to make sustainable choices.

Driving Affordability 

The Trade-In service allows customers to release the residual value of their devices, which they can then use to reduce the price of a new device, gain store credit to purchase accessories, or opt for the price to come straight off their bill.

This service, pioneered by Vodafone Ireland – another Vodafone first – and launched in 2022, is available to consumers across Vodafone’s 80 retail stores nationwide, with all reporting strong uptake of the initiative. To date, Irish consumers have saved over €8 million through this e-waste service.

This initiative was established to address the increasing challenge of e-waste in Ireland. A recent study estimated that there are 7.3 million unused smartphones** in Irish households, demonstrating the opportunity for trade-in options to see these devices responsibly reused, recycled or repurposed rather than going to waste.

Trade-In  

Consumers can trade in their phones, tablets, iPads and smart watches while Vodafone Ireland also accepts devices for responsible recycling, including laptops.

The service offers an effective and tangible solution to Ireland’s e-waste challenge, with every device traded in first securely wiped of data, and then either refurbished for reuse or responsibly recycled — with 0% sent to landfill.

This circular approach prevents valuable materials from going to waste and reduces the carbon footprint associated with manufacturing new devices. By making trade-ins simple and rewarding for Irish consumers, Vodafone Ireland is driving greater consumer participation in the shift towards sustainable and responsible tech ownership.

Earlier this month, Vodafone Ireland was named Best Mobile Operator for the 10th consecutive year by independent benchmarking organisation umlaut, achieving a record-breaking score. The recognition highlights Vodafone’s €500 million five-year investment in network and its role as the connectivity partner to 60% of Irish businesses.

Commenting today, Sabrina Casalta, CEO, Vodafone Ireland said:  

“Trade in plays a critical role in driving Vodafone Ireland’s commitment to protecting the planet, as well as offering affordability for our customers. With one in every three customers across our retail stores trading in a handset, we’re delivering on our ambition to tackle e-waste and supporting the circular economy in Ireland. These results are commendable and testament to the efforts of our team, our retail colleagues and also to our customers throughout the country who are taking action.  

‘We’ve invested heavily in this campaign since 2022 because we saw an opportunity to make a difference. We encourage Irish consumers to maintain this momentum and continue to support us in tackling e-waste through trading in their device for repair, recycle or repurposing. This is a tangible method to deliver change and make a difference for generations to come.” 

Over 2,000 people work with Vodafone in Ireland across its Dublin HQ and 80 retail units across the country while the company has more than 2.3 million customers and growing.

Vodafone Ireland Powers Flavours of Fingal 2025 as Official Connectivity Partner

Vodafone Ireland has been announced as the sponsor of the Walled Garden and the official Connectivity Partner for this year’s Flavours of Fingal, one of Ireland’s largest summer family festivals, organised by Fingal County Council. Taking place on July 5th and 6th at Newbridge House and Farm in Donabate, the event is expected to welcome in excess of 65,000 visitors.

As the official connectivity partner, Vodafone will deliver enhanced mobile connectivity across the festival grounds—supporting families, foodies, and local businesses alike. The Vodafone Walled Garden will serve as a vibrant hub for live music, food, and digital connection, while vendors and event organisers benefit from robust network infrastructure designed to keep everyone seamlessly connected.
Vodafone Ireland is gearing up to connect people at events across the country this summer with their improved network. After kicking off this summer of connectivity at Bord Bia Bloom, Vodafone will be enhancing connectivity at events such as Kaleidoscope, All Together Now, the National Ploughing Championship, Moynalty Steam Threshing Festival, Electric Picnic, St. Anne’s Park, and the Phoenix Park.
Vodafone has also enhanced the mobile service on its network locations such as Emerald Park and in Wexford Town for the Fleadh Ceoil, ensuring that families stay connected this summer. Vodafone will optimise its network services at large venues, such as the Aviva Stadium, to provide a better customer experience to those attending events such as Lana Del Rey and Dua Lipa.
Following a record-breaking summer last year, Vodafone is set for another summer of connectivity as they prepare to match the continuing surge in mobile data consumption, with usage continuing to grow year-on-year. This growth can be explained by richer content, real-time sharing, and an increasing number of connected devices at live events.
At festivals like Electric Picnic and Fleadh Cheoil in 2024, Vodafone customers used weather and map apps over 90,000 times. Social media platforms such as WhatsApp, Instagram, and TikTok saw peak activity during headline performances, showcasing the growing demand for seamless, high-speed connectivity in the moments that matter.

Committed to delivering reliable service, managing substantial data volumes and maintaining consistent connectivity, Vodafone Ireland ensures a seamless experience for customers throughout the summer.

“At Vodafone Ireland, we have made significant investments in our network infrastructure to ensure customers experience fast, reliable connectivity wherever they are this summer,” said Sheila Kavanagh, Network Director at Vodafone Ireland. “Whether it’s a packed festival, a family day out, or a headline concert, our network is built to keep people connected when it matters most.”

 

As part of its commitment to sustainability, Vodafone Ireland is now using Hydrotreated Vegetable Oil (HVO) fuel in its generators at events. HVO is a renewable, biodegradable fuel that significantly reduces greenhouse gas emissions compared to traditional diesel. This ensures that powering connectivity this summer will not only be reliable, but environmentally sustainable as well.
In addition to optimising connectivity across the festival, Vodafone Ireland will support older adults through its Hi Digital initiative at Flavours of Fingal. Created by the Vodafone Foundation in partnership with ALONE, Hi Digital helps older adults build confidence with technology through a free, easy-to-follow online course. The programme covers everything from using smartphones and apps to staying safe online and avoiding scams. Festival-goers can visit the Vodafone Foundation Hi Digital stand to learn more, receive one-on-one guidance, and connect with volunteers working to bridge the digital divide.

Mayor of Fingal County Council, Cllr. Tom O’ Leary, said: “We’re delighted to welcome Vodafone Ireland as our connectivity partner and sponsor for The Walled Garden at Flavours of Fingal. Their support will not only enhance the overall visitor experience through improved connectivity and their commitment to improving digital inclusion through initiatives like Hi Digital is especially meaningful as we work together to ensure no one is left behind in our increasingly connected world.

 

”The Vodafone Walled Garden will be a popular go-to spot over the weekend, a space where visitors come to relax, enjoy live music and delicious food and drink. Designed as a chill-out zone and a connectivity hub, it being the perfect place for friends and families to unwind, connect, and recharge both digitally and socially.”

Rethink Ireland and Vodafone Foundation Launch €540,000 Fund to Help Bridge the Digital Divide for Older Adults in Ireland

Nearly half (46%) of persons aged over 75 years had never used the internet according to CSO (2021). To help bridge this digital divide, Rethink Ireland and the Vodafone Foundation have launched the €540,000 “Hi Digital Fund”.

This two-year fund will support five innovative organisations that are providing services for older adults aged 65 and above to develop essential digital skills. Applications for the fund are open from today (14 April) and close on 26 May 2025. Applications can be made here Hi Digital Fund – Rethink Ireland

The fund will provide cash grants and business supports for social innovations that enhance digital literacy and inclusion for older adults in their community, bridging Ireland’s digital skills gap. It promotes innovative approaches to ensure no one is left behind, teaching essential skills like smartphone use, e-health and smart home tech.

The Hi Digital Fund has been created by Rethink Ireland – the funding body thinking differently to create a more just, equal and sustainable Ireland – and is supported by the Vodafone Foundation, private donors and Department of Rural and Community Development via the Dormant Accounts Fund.

“Digital exclusion is a silent crisis affecting thousands of older adults across Ireland.” said Deirdre Mortell, CEO of Rethink Ireland. “Through the Hi Digital Fund, we’re not just teaching tech skills—we’re reconnecting people to essential services, reducing isolation, and enabling independent aging. This fund represents a critical investment in ensuring no older person is left behind in our increasingly digital society.”

Head of Vodafone Foundation, Liz Roche stated: “At Vodafone Foundation, we believe that everyone, regardless of age or ability, should have access to the digital world. By funding Rethink Ireland,  we will grow to support five new organisations across Ireland so that they have the resources to help older adults improve digital literacy skills and online confidence. We’re dedicated to reaching even more isolated people and making technology accessible for all”.

Also supporting the launch, Roisin Mills, Programme and Training Commissioner from the Irish Girl Guides said: “At Irish Girl Guides, we believe in creating an equal and inclusive world for all. We are proud to partner with the Vodafone Foundation to deliver the Hi Digital programme, an initiative designed to empower older people with essential, real-world digital skills. Through this experience, not only our youth members are helping others to grow in confidence and ability, but they are also developing invaluable personal skills themselves, including communication, empathy, patience, and leadership”

This fund will support diverse community initiatives and sustainable digital literacy programmes that remove barriers for older people who are unfamiliar with the digital world. The Vodafone Foundation will donate €250,000 over two years, with an additional €20,000 from private donors, totalling €270,000. The Department of Rural and Community Development will match this amount via the Dormant Accounts Fund, resulting in a total fund of €540,000.

What is Wi-Fi Calling and why should you have it switched on

Vodafone Ireland is encouraging Irish users to unlock the full potential of their mobile phones by enabling the hidden Wi-Fi Calling feature to improve their phone network experience. Available on most Apple and Android devices, Wi-Fi Calling, also known as VoWi-Fi, allows users to make and receive calls in any location where you are connected to a Wi-Fi network, even if there is no regular phone signal or poor indoor coverage.

This easy-to-use feature allows calls to be made using Wi-Fi, ensuring seamless communication, even in areas with challenging signal conditions. While mobile networks technology is continually advancing and improving for the better, network coverage may occasionally be influenced by structural, natural, and geographical factors. Consequently, mobile users may experience varying levels of cellular network as they go about their daily activities, especially in areas with unique signal conditions. By enabling VoWi-Fi, users can experience consistent call quality and connectivity, regardless of their location.
Fiona Sheridan, Head of Network Deployment for Vodafone Ireland said:

“Vodafone has been consistently recognised as the best mobile network in Ireland by independent awards such as nPerf and Umlaut. Even so, we want to enhance our customers network experience even more. By activating the Wi-Fi Calling feature, users can fully utilise their mobile phones, ensuring uninterrupted communication even in areas with weak signal coverage. This feature leverages Wi-Fi to make calls, offering consistent call quality and connectivity, without any additional costs.   

We encourage all our customers to enable VoWi-Fi and enjoy the benefits of seamless communication, no matter where they are.”  

 

Wi-Fi Calling    

Providing seamless call quality, VoWi-Fi offers connection without fuss, and all from places that regular phone signal cannot reach – no separate app needed.

At no extra cost or hidden charges, Vodafone VoWi-Fi calling is charged at the same rate as making a call over the cellular network.

Users can enable VoWi-Fi Calling on their iOS and Android mobile device by enabling the feature in ‘Settings’ and switching the toggle ‘Wi-Fi Calling’ to the ‘On’ position, then click ‘OK’ to confirm.

Three steps to set up Wi-Fi Calling on iOS/Apple: 

  1. From your start screen – select Settings then Mobile Service
  2. Select Wi-Fi Calling
  3. Toggle Wi-Fi Calling to the on position, then click Enable to confirm

 Three steps to set up Wi-Fi Calling on Android: 

  1. From your Home screen select Phone
  2. Tap the menu on the top-right then select Settings
  1. Toggle Wi-Fi Calling to the on position then click OK to confirm

4G Calling 

Want even more connectivity? Experience seamless, high-quality calls with 4G Calling, also known as VoLTE. This feature is also available to Vodafone customers with compatible devices, allowing seamless, high-quality calls to take place via mobile wherever the user has access the 4G network.

Like with Wi-Fi Calling, 4G Calling has no effect on the user’s data streaming, enabling users to carry on multi-tasking – watch videos, use apps, or do anything that uses data – all while enjoying consistent call quality.

To learn more or to check if your phone supports 4G and Wi-Fi Calling, please visit your local Vodafone store or visit Vodafone WiFi Calling.

Vodafone crowned Best Mobile Internet and 5G Provider in Ireland

<a href=”https://n.vodafone.ie/en.html”>Vodafone Ireland</a> has been awarded Best Mobile Internet Performance 2024, for a third year in a row, and Best 5G Provider in Ireland for 2024 at this year’s nPerf Awards. This recognition follows Vodafone becoming the first mobile network provider in Ireland to switch off its 3G network transitioning customers to a faster, more efficient 4G and 5G network in 2024.

Short for network performance, nPerf is a trusted partner for both fixed and mobile operators, providing comprehensive network testing solutions and analysis. The results for 2024 were based on thousand of actual tests performed by users in real conditions using the nPerf application available on Android and iOS. nPerf points are calculated across five factors – Download (DL) Speed, Upload (UP) Speed, Latency (delay), Web Browsing, and YouTube Streaming.

Vodafone Ireland maintained its leading position in Ireland’s mobile market, achieving the highest score of 108,153 nPoints, demonstrating its promise of a premium network making every connection count for its customers. The operator excelled in multiple categories and was the best-performing provider across four – Upload Speed, Latency, Web Browsing, and YouTube Streaming – showcasing reliable performance in the 5G sector.

2024 saw Vodafone becoming the first mobile network provider in Ireland to switch off its 3G network. This upgrade to a more sustainable, efficient and reliable 4G and 5G network offers all Vodafone Ireland customers an enhanced experience with improved connection across the country. Vodafone’s 5G is now available across Ireland with 78% population coverage.

Over the past three years, Vodafone has invested over €300 million into its network nationwide, with plans to invest an additional half a billion euros over the next four years. This investment will further enhance call and text reliability, provide superfast 4G and 5G services, and expand high-definition voice coverage for Vodafone customers.

Accepting the award, <b>Sheila Kavanagh, Network Director at Vodafone Ireland</b>, commented:

<i>“Every day, we strive to offer our customers the best, most reliable mobile network experience and this award is a testament to our teams across Ireland who work to deliver on this promise day in and day out.</i>

<i>“This award recognises our ability to respond to the ever-evolving needs of our customers, who increased their data usage by 20% last year alone and still experienced the same premium service they have come to expect from Vodafone.”</i>

<i>“We remain focused on supporting businesses across Ireland, with 60% of Irish businesses entrusting their mobile business accounts to Vodafone. We understand the critical role that robust and reliable connectivity plays in today’s fast-paced business environment, and we are dedicated to maintaining our position as the leading provider of mobile internet services. We look forward to bringing even more cutting-edge solutions to our customers, enhancing their digital experiences and supporting their connectivity, growth and success.” </i>

Recognising <a href=”https://techbuzzireland.com/?s=vodafone”>Vodafone’s</a&gt; continued success in 2024,<b> Sébastien de Rosbo, Managing Director nPerf</b>, stated, “The year 2024 has seen Vodafone continue its strong performance in the Irish mobile market, particularly in the 5G space, despite a slight decrease in overall testing volume.”

Irish Girl Guides and Vodafone Foundation tackle digital exclusion for older adults

On the occasion of World Social Justice Day, Irish Girl Guides want to highlight that social inclusion extends to older adults, a group often overlooked in society. In a world where digital connectivity is essential, Irish Girl Guides is tackling this challenge head-on with the Hi Digital Programme in partnership with the Vodafone Foundation.

Since 2023, Irish Girl Guides has trained over 3 500 older adults across Ireland, helping them navigate the digital world with confidence and security. Through the Hi Digital Programme, 50 Irish Girl Guides Units have been trained as Digital Champions. Guides, Senior Branch members, and Leaders dedicate their time to teaching older adults how to access online services, stay connected with loved ones, and protect themselves from scams and fraud.

The programme fosters intergenerational learning, breaking down barriers and strengthening social ties between younger and older generations. This initiative takes on social exclusion by empowering older adults, reducing isolation, and providing a sense of connection in an increasingly digital world.

Jessica Woods, Leader from Cuchulain Guides Unit and Chair of the Irish Girl Guides Communications Committee, said: “Our Unit ran an event, and a Guide was able to teach a Grandmother how to record and send voice notes on WhatsApp. She ‘tested it’ by sending a message to her granddaughter in Australia. A few minutes later she received a reply and she said it was like getting a ‘virtual hug’. Hi Digital can help open the world to an older person.”

 

To have a better idea of the programme, watch these two videos:

More Vodafone news

For more information about Hi Digital, visit: Welcome to Hi Digital

Vodafone becomes Ireland’s first JAM Card friendly mobile retailer in new partnership with NOW Group

Vodafone has announced a new partnership with JAM Card and NOW Group, becoming Ireland’s first JAM Card friendly mobile retailer. This partnership enables customers with hidden disabilities or communication barriers to tell staff in Vodafone 86 stores nationwide that they need extra time and understanding in a private and easy manner.

The JAM Card (Just A Minute) allows people with invisible disabilities to discreetly request patience during daily interactions—whether in stores, on public transport, or elsewhere. More than 1 in 5 potential consumers have a disability, and it is estimated that almost 1 in 5 people of working age has a disability.

As a JAM Card partner, Vodafone will provide tailored eLearning training for all retail teams, equipping staff with the skills required to support people with visible and invisible disabilities. Vodafone retail staff will be trained to recognise and respond to the JAM Card, enhancing customer service in 86 stores, making in-store experience less daunting and more efficient for shoppers with non-visible disabilities, whilst fostering a culture of understanding and neurodiversity across Vodafone.

Welcoming the partnership, Jenny Hayes, Head of Consumer Sales at Vodafone, said: “At Vodafone, we want to make sure no one is left behind. Over the coming weeks, we will work closely with our retail teams and JAM to make sure our staff are equipped with the correct training to recognise JAM Card users nationwide, providing them with support they need. Uplifting our ‘Inclusion for All in the Digital World’ initiative, this partnership is a meaningful step towards breaking down barriers, ensuring that everyone who enters a Vodafone store feels welcomed and supported.”

Aligning with Vodafone’s Diversity & Inclusion (D&I) policies, the partnership complements initiatives already in place, such as the retail stores’ sensory hours , which are from 9-11 am every Wednesday. All Vodafone retail stores will feature JAM Card signage to highlight this service, setting it apart from competitors who do not currently offer this support.

JAM has seen significant growth, with 123,000 JAM Card users and 10,000 JAM Card app users since it first launched in 2012. Leading global brands are choosing JAM Card to make their workplaces more inclusive, efficient, and happier. Developed for and by people with disabilities, the JAM Card is easy to use and discreet, making it the go-to choice for thousands of businesses.

Vodafone champions Irish businesses with exclusive Six Nations brand advertising opportunity worth over €25,000

A lucky Vodafone Business customer will get to answer Ireland’s call and bring their business to the big screen at a packed Aviva Stadium as Ireland host France in round three of the Six Nations Championships on March 8th.

Vodafone provides business support to over 60% of Irish businesses. The Bring your Business to the Big Screen initiative is worth over €25,000 to the successful SME and is open to Vodafone SME Business customers.

Vodafone is offering its winning partner some of its own in-stadium pitch-side branding  for the highly anticipated Six Nations fixture against France. The winning business will also receive an exclusive video content package, two VIP tickets to attend the match and see their brand advertised, as well as an exclusive invitation to meet the team at their Captain’s Run the day before the match.

Last year’s Six Nations clash between Ireland and France attracted a TV audience of over 1 million viewers in Ireland and 6.6 million viewers in France and when Ireland last hosted the French in Dublin in 2023, the fixture delivered a 70% share of Ireland’s TV audience.

As the two tournament favorites go head-to-head, the Aviva Stadium will be at full capacity adding another 50,000 people to the number who will be exposed to the company’s brand.  To enter, companies must visit the Vodafone.ie business website and fill out a simple form – entries must be submitted by the 7th February, 2025.

Over 2,000 SMEs applied to participate in Vodafone’s ‘Bring your Business to the Big Screen’ initiative in 2024 which provided four small Irish businesses exposure during the Autumn Nations Series at the Aviva Stadium in November 2024 – SOS Cookies (Limerick), The Farmhouse.ie (Longford), JANDO and Lotts & Co. (both Dublin) were featured on pitch-side and digital screen advertising during the game.

Amanda Nelson, CEO at Vodafone Ireland said: “This initiative is one of the most rewarding for our Vodafone Business team as we get to leverage our Irish Rugby sponsorship to the benefit of one of our SME customers.  This scheme will expose their brand to over 1 million people in Ireland and will also deliver significant exposure overseas. Ireland and France are the favourites for this year’s Six Nations title, which will increase interest even further in the fixture and provide a fantastic platform for one of our SME customers to share in the spotlight.”

Vodafone Ireland has been the main sponsor of the Irish Rugby Football Union (IRFU) since 2016. As part of this sponsorship, Vodafone shares a number of exclusive benefits with its customers, allowing them to feel part of the #TeamOfUs.This competition along with practical supports like V-Hub, a free digital support service offering tailored advice to help businesses navigate their digital transformation journey, are just some of the ways Vodafone is supporting small businesses.