Tag: #vodafone

Vodafone Ireland €360 million investment as it moves to new Dublin City Centre HQ

Vodafone Ireland announced a further €360 million investment, reinforcing its long-term commitment to Ireland, as it makes final preparations to move to its new headquarters in St Stephen’s Green next week.

The investment includes a further €200 million in its mobile network – building on the company’s €500 million, five-year network investment programme announced in 2023 – and €160 million in digital and IT spend up to 2030.

The announcement was made ahead of the official opening of the new office later today by the Tánaiste and Minister for Finance Simon Harris T.D.  He will be joined at the event by Vodafone Ireland CEO Sabrina Casalta, Vodafone Group Chief External and Corporate Affairs Officer Joakim Reiter, and IDA Ireland’s Global Head of Technology Anne Marie Tierney Le-Roux.

With 2.4 million customers, the company is the fastest-growing broadband provider and number one mobile network in Ireland. Six in ten Irish businesses are Vodafone customers.

New HQ

The company has signed a 15-year lease on the new six-storey, 63,000 sq ft grade A office building, marking the next chapter in Vodafone Ireland’s 25-year presence in the country.

Vodafone’s new office incorporates features such as a green roof that supports biodiversity, rainwater harvesting to reduce water use and on-site solar (PV) technology. The move will contribute to Vodafone Ireland’s 2028 net zero ambition by reducing direct emissions from the heating, cooling and powering of the office, while improved access to public transport and cycling facilities supports a reduction in indirect commuting emissions.

The company remains committed to its hybrid working model, with employees spending between eight and ten days in the office each month. More than 2,000 people work with Vodafone Ireland across its headquarters and 80 retail stores nationwide – over 850 people will be based in the new city centre office.

Fresh Investment

The €200 million network investment is focused on building a smarter, more flexible network that can adapt to how people and businesses will use connectivity in the years ahead.

Crucially, the investment is preparing the network for the next evolution of 5G – delivering faster, more reliable and more responsive connectivity. This will enable next‑generation technologies such as AI, IoT and smart city applications, and is particularly critical for business, industry and manufacturing, where real‑time performance and resilience are essential. By allowing the network to manage traffic more intelligently and prioritise critical services when required, the investment also future‑proofs Ireland’s digital infrastructure for automation, emerging technologies and developments such as satellite‑enabled mobile coverage as the technology continues to evolve.

The company will invest up to €160 million in digital and IT systems over the next four years, supporting the development of next-generation customer platforms, including its digital care assistant Tobi, as well as advances in AI and critical infrastructure upgrades. This follows sustained annual IT investment in recent years, underlining Vodafone’s focus on enhanced customer care and ongoing commitment to digital transformation.

25 years of Investment in Ireland

As the longest-established telecommunications company in Ireland, Vodafone is marking its 25‑year anniversary this year. Since 2001, the company has invested more than €20 billion in the Irish market in today’s terms, including €5.8 billion in capital investment and €6.3 billion contributed to the national exchequer through spectrum licence fees and taxation. Vodafone has invested €24 million in community and digital inclusion initiatives and was the first company to establish a corporate foundation in Ireland.

Tánaiste and Minister for Finance, Simon Harris T.D. said: “Vodafone’s continued investment is a strong vote of confidence in Ireland and in our future as a digitally connected, open economy. This additional €360 million commitment will strengthen our national infrastructure, support jobs, and ensure businesses and communities across the country can benefit from world‑class connectivity. Investments like this are essential to Ireland’s competitiveness, resilience and longer-term growth.”

Vodafone Ireland CEO Sabrina Casalta said: “This investment underlines our long‑term commitment to Ireland and to the customers and communities we serve. As we move into our new headquarters, we are continuing to strengthen our network and digital capabilities, so customers benefit from fast, reliable and resilient connectivity and an enhanced experience. Building on 25 years at the heart of Ireland’s digital evolution, this programme will support businesses, regional development and the technologies of the future, helping future‑proof Ireland’s digital infrastructure for the years ahead.”

IDA Ireland CEO Michael Lohan said: “World-class, resilient networks support productivity, innovation and regional competitiveness, which help Ireland win and retain foreign direct investment.  Vodafone’s investment is set to strengthen Ireland’s digital infrastructure and connectivity capacity – an increasingly decisive factor for multinational companies assessing where to locate and scale high‑value operations. IDA Ireland welcomes today’s announcement and looks forward to continuing our strong partnership with Vodafone.”

Recently, Vodafone Ireland has been named “Best in Test” in fixed broadband benchmarking by independent benchmarking organisation umlaut reflecting our continued investments to deliver the best experience for our customers.

One in Three Older Adults Feel Digitally Excluded

New European research conducted by the Vodafone Foundation among people aged 55+ in Ireland reveals that while daily device use is now widespread among older adults, many lack the confidence and support needed to fully engage in an increasingly digital world.
The survey, carried out in November 2025 across six European countries, was designed to inform the Vodafone Foundation’s Hi Digital programme and explore how older adults access and use digital devices, what barriers they face and how they seek support.
 The research shows that over 90% of respondents now use a digital device every day. However, 22% say they do not have anyone to turn to when they need help.
 Online safety is a major worry, with 72% of respondents concerned about being scammed or tricked online, significantly more than the global average of 55%, while one in four (25%) admit they do not know how to protect themselves, again higher than the global average of 18%.
 Despite high levels of concern, just 18% say they have experienced a bad online incident, on par with the European average, indicating that the fear may be greater than the reality.
 Feeling Left Behind in a Digital World
The findings also highlight the social implications of digital exclusion:
·         35% feel excluded in social situations when services are digital-only
·         51% stated that they don’t understand how certain apps or websites work
·         91% are open to learning digital skills
When it comes to areas where digital skills are most needed, respondents cited topics like Finance and Travel but said that Public Services were their top priority.

Supporting Older Adults and the Sandwich Generation 

This new research also highlights the important role played by the so-called Sandwich Generation; adults in their 40s to 60s who support older relatives with digital tools, communication and online security, while also caring for younger family members.

 With 46% of respondents preferring to learn from friends and family, intergenerational support remains a critical enabler of digital inclusion.

Closing the Confidence Gap in Ireland

Research conducted in 2022 by Deloitte for Vodafone Foundation found that only 19% of older adults in Ireland were digitally literate. Three years later, this latest study shows that while access has grown rapidly, confidence and skills may not have kept pace.

 To address this gap, Vodafone Foundation has developed the Hi Digital programme, a free, step-by-step online course designed to support those who need help developing digital skills, particularly aimed at individuals aged 65+ who may have rarely or never been online.
 To date, over 170,000 older adults have engaged with Hi Digital since its launch in 2021, through the online courses, in-person training, and drop-in sessions available in participating Vodafone stores on Friday mornings, from 10:00-13:00. The programme has now evolved into a free nationwide support programme, combining digital lessons, quick-tip videos, in-store guidance, and collaboration with community organisations delivering local digital inclusion initiatives to help older adults build confidence in everyday life.
 Participants can complete the online course independently or with support from family and volunteer tutors. The programme is also delivered in partnership with organisations, such as Friends of the Elderly, ALONE and Society of St Vincent de Paul, as well as through intergenerational initiatives like the Irish Girl Guides and Transition Year programmes in secondary schools nationwide.
 Recognising that access alone is not enough, Vodafone Foundation is also providing practical support to help older adults navigate essential online services. For instance, there is an instructional video demonstrating how to use the Transport for Ireland app, supporting older people to confidently integrate digital tools into their everyday lives.
 Since April 2025, the most popular Hi Digital module is the Introduction to the internet course, followed by Using My Smartphone, with Connecting with Others and Identifying Frauds and Scams close behind. Notably, RIP.ie is currently one of the most visited pages on the Hi Digital platform, reflecting the practical ways older adults are engaging online.
 Speaking about the findings, Liz Roche, Head of Vodafone Foundation in Ireland, said:
“This research shows that while older adults are using digital devices every day, many still lack confidence and feel vulnerable online. No one should feel excluded from essential services or social connections because they don’t feel digitally confident. Through the Hi Digital initiative, we have already supported over 170,000 and our ambition is to extend the reach and keep growing, empowering older people across Ireland with the skills and confidence they need to engage safely and independently in today’s digital world. We are also encouraging families and communities to play their part in supporting loved ones on their digital journey.”
 Drop-In Fridays
In 2023, the programme expanded to include in-person support through a nationwide Drop-In Friday’s initiative in Vodafone stores. Held every Friday from 10am to 1 pm, trained Hi Digital Ambassadors provide free, personalised support with phones and tablets.
Due to strong demand, the service has now expanded to 58 Vodafone stores nationwide. For those unable to attend in person, the free online course at hidigital.ie remains available 24/7.
 For more information go to hidigital.ie

Vodafone Ireland – Ireland’s first mobile video phone call via satellite

Vodafone Ireland has marked a major milestone for connectivity on the island of Ireland, successfully completing Ireland’s first mobile phone video call via AST SpaceMobile BlueBird satellite using a standard smartphone. This achievement highlights the potential of satellite technology to help close coverage gaps, strengthen network resilience and ensure people can stay connected wherever they are, benefitting people living or working in remote areas, farmers, sailors, hikers and mountaineers for example.
The announcement was made during a visit to Ireland by Vodafone Group Chief Executive, Margherita Della Valle, to mark 25 years of Vodafone in Ireland and to meet with the Taoiseach. She briefed him on Ireland’s first satellite enabled mobile broadband call delivered by the company and discussed the future of connectivity, innovation and continued investment. She was joined by Vodafone Group CEO of European Markets, Ahmed Essam.
The video call was made, in partnership with Satellite Connect Europe connecting to AST SpaceMobile’s satellite constellation, by Vodafone Ireland engineer Robert Ivers from Clare Island, Co. Mayo to Vodafone Ireland CEO Sabrina Casalta in Dublin. The call is the first satellite broadband video call to a standard smartphone in the EU. It follows Vodafone’s world‑first mobile video call via satellite in the UK last year.
The successful satellite video call demonstrates Vodafone Ireland’s ambition and success in delivering the next frontier in connectivity for its customers, integrating satellite technology with existing mobile networks. Critically, satellite connectivity can provide a vital safety net for those living in remote or hard‑to‑reach areas and help keep emergency services and communities connected during severe weather events or major outages, when mobile networks can be impacted by disruption to their power supply.
Vodafone Ireland secured Ireland’s first test and trial licence from ComReg, enabling this satellite call to be made using terrestrial spectrum. Building on this milestone, Vodafone is now progressing further technical development and regulatory engagement, with the ambition of bringing satellite broadband connectivity to customers as soon as possible.
25 Years of Vodafone in Ireland
This landmark achievement comes as Vodafone Ireland marks 25 years of serving customers, businesses and communities across Ireland. Over that period, Vodafone has invested more than €20 billion in Ireland, in today’s terms, including €5.8 billion in capital investment and €6.3 billion contributed to the national exchequer through spectrum licence fees and taxation.
Vodafone Foundation has invested €24 million in support of community and digital inclusion initiatives, having been the first company to establish a corporate foundation in Ireland. More than 2,000 people currently work with Vodafone across its Dublin headquarters and 80 retail stores nationwide.
 Looking ahead, Vodafone Ireland said the next 25 years will be defined by innovation, continued investment and the deployment of advanced technologies that enable the competitiveness of Ireland’s digital economy, public services and communities. Vodafone Ireland continues to invest heavily in its mobile and fixed networks nationwide, ensuring customers benefit from the best services available.
COMMENT 
An Taoiseach, Micheál Martin TD, said: “Our new National Digital & AI Strategy, Digital Ireland reflects the Government’s ambition to strengthen our position as a digital leader and a global hub for AI innovation. This includes ensuring Ireland remains one of Europe’s best-connected nations, and Vodafone’s innovations in this space are particularly exciting. Ireland’s first satellite mobile call demonstrates how innovation can strengthen resilience, extend connectivity to remote communities and support emergency services. As Vodafone marks 25 years in Ireland, today’s announcement highlights the significant contribution the company has made to our digital economy, connectivity and employment, and how Vodafone continues to build on that legacy through transformative innovation.”
Margherita Della Valle, Vodafone Group Chief Executive said: “Ireland’s first satellite-enabled call reflects Vodafone’s ambition to push the boundaries of connectivity and to invest in technologies that deliver real impact for customers and society. Ireland has been a key part of Vodafone’s success for 25 years connecting people, businesses and communities across the country. To sustain innovation and continued investment in advanced networks, it is essential that this ambition is matched by a stable, forward looking regulatory and legislative environment that supports long term infrastructure investment.”
Ahmed Essam, CEO, Vodafone European Markets said: “Investment in telecommunications is far from over. As technology evolves, our networks must evolve too, and the sector must continue to invest to ensure customers remain connected. Innovations such as 5G Standalone and satellite are opening up the next frontier of connectivity, enabling new services and capabilities that were not possible before.”
Sabrina Casalta, CEO, Vodafone Ireland said: “This milestone is a powerful demonstration of how technology can make a real difference for people. By integrating satellite and mobile networks, we are extending connectivity beyond traditional limits — helping to keep customers, communities, businesses and emergency services connected, particularly in remote areas and during times of disruption, using their everyday smartphone.
For 25 years, Vodafone Ireland has consistently raised the bar for connectivity, underpinned by sustained investment and the dedication of our people. We were the first to roll out 3G, 4G and 5G nationally, alongside delivering a series of other Irish firsts — from fibre connectivity and the establishment with the ESB of SIRO to Real Time Text — helping to shape Ireland’s digital landscape.
As we mark 25 years in Ireland, this satellite call represents a significant next step, reflecting our commitment to ensuring no one is left without access to vital communications, wherever they live. Our focus now is on progressing towards commercial satellite services, working closely with partners to advance the regulatory frameworks and technologies needed to make this next phase a reality.”
Meredith Sharples, Managing Director of Satellite Connect Europe, said: “This video call, completed from a part of Ireland with no mobile connectivity using a standard smartphone, is yet another step forward as we continue to demonstrate the performance of space-based cellular connectivity while expanding the constellation and advancing deployment with mobile network operators across Europe. Our focus is on delivering a seamless extension of existing networks, providing reliable coverage in areas where traditional infrastructure alone cannot reach.”

Vodafone: Best mobile Internet performance in Ireland 2025

Vodafone leads mobile Internet performance in Ireland for 2025, according to the annual nPerf barometer. This edition reveals strong competition on download speeds and consistent performance across all operators on the 5G network.

Vodafone leads with a score of 98,198 nPoints. With speeds of 94.48 Mbps in download bitrate and 28.02 Mbps in upload bitrate, the operator delivers optimal latency (32.77 ms), ideal for online gaming and real-time communications. Leader in browsing (80.33%) and video streaming (80.16%), it ensures a balanced user experience across all usage scenarios.

Three follows closely with 93,691 nPoints. Speeds reach 116.48 Mbps in download bitrate (first in the market) and 20.56 Mbps in upload bitrate. The operator achieves solid performance in video streaming (77.63%, 2nd place).

Eir completes the podium with 88,447 nPoints and delivers competitive download speeds of 84.06 Mbps. The operator achieves strong browsing performance (77.96%, 2nd place), ensuring smooth web navigation for users.

Measurements conducted via the nPerf application on Android and iOS.

“The Irish market displays healthy competition with solid streaming and browsing experiences across all operators, particularly on the 5G network”, says Sébastien de Rosbo, CEO of nPerf.

Full results

Canyon Launches Jacky SW-69 Smartwatch for the Irish Market

Canyon has announced the availability of the Canyon Smart Watch Jacky SW-69 White & Blue, a stylish and feature-packed wearable designed to support everyday wellness, fitness tracking and smart connectivity for Irish consumers.
Blending a modern aesthetic with practical functionality, the Jacky SW-69 features a vibrant 1.3-inch LTPS touchscreen display with a sharp 360 × 360 resolution, delivering clear visuals for both indoor and outdoor use. Its white and blue colourway offers a fresh, contemporary look suited to work, workouts and leisure.
Health & Fitness at Your Fingertips
Designed to support an active lifestyle, the Jacky SW-69 provides continuous monitoring of heart rate, blood oxygen levels and body temperature, helping users stay informed about their wellbeing throughout the day. With 25 built-in sport modes, including walking, running, cycling, yoga and swimming, the smartwatch enables personalised activity tracking with detailed insights into steps, calories burned and distance covered.
The device also includes sleep tracking, stress monitoring and guided breathing exercises, promoting a more balanced approach to health and wellness.
Smart Features for Everyday Life
The Jacky SW-69 keeps users connected with smart notifications for calls, messages and app alerts, delivered directly to the wrist. Additional features include music and camera control, weather updates, hydration reminders, calculator, stopwatch and a virtual business card, making it a practical companion for daily routines.
The smartwatch is compatible with Android and iOS devices, ensuring a seamless pairing experience across platforms.
Durable Design with Long Battery Life
Built to handle daily wear, the Jacky SW-69 is IP68 water-resistant, offering protection against water splashes, rain and sweat. Its long-lasting battery delivers up to 9 days of typical use and up to 15 days on standby, minimising downtime between charges.
Availability
The Canyon Smart Watch Jacky SW-69 White & Blue is available now in Ireland from Vodafone Friends & Family online.
RRP 59.00 EURO – BUY
We will have a review soon so stay tuned

Vodafone reveals record-breaking connectivity trends in 2025

Ireland’s appetite for connectivity continues to soar, with Vodafone Ireland’s latest network insights revealing record-breaking data usage, festive surges, and a clear shift in how the nation communicates.
Mobile data usage rose by 19.24% year-on-year, climbing from 445,133 TB in 2024 to 530,794 TB in 2025. The busiest day for data was Tuesday, 9th December, when 1,660 TB was consumed nationwide as Storm Bram swept across Ireland. Evenings remain Ireland’s prime time for digital activity, with 10 PM emerging as the busiest hour for online engagement.
While data demand continues to rise, overall voice traffic fell by 7.83% compared to 2024, reflecting a growing preference for messaging, video calls, and social platforms over traditional voice communication. Yet, calls still matter when it counts. The busiest day for calls in 2025 was Wednesday, 26th March, with 502,273 Erlangs – equivalent to approximately 10 million calls, assuming an average 3-minute duration.

Christmas and New Year’s Day saw millions reconnect. Christmas Day recorded almost 3.4 million calls, while New Year’s Day soared past 4.5 million. Together, that’s over 8 million calls during the festive period, proof that when it matters most, Ireland still picks up the phone.

Beyond everyday patterns, 2025 was marked by extraordinary peaks in data usage during Ireland’s major events. During the Ireland vs South Africa rugby match, Vodafone’s network handled over 15,000 calls. Across last year’s Autumn International home matches, Vodafone Ireland’s network managed over 220 TB of data, the equivalent of streaming 73 million songs. Summer’s biggest music moments drove massive connectivity spikes, with Vodafone’s network handling over 5 TB of mobile data across the Dua Lipa and Lana Del Rey concerts at Aviva Stadium – powered by thousands of photos, live streams, and social sharing.
These insights underscore the importance of staying connected in today’s world. As demand for data continues to rise, Vodafone Ireland is currently in the midst of a €500 million five-year investment cycle to enhance network performance across the country.
This ongoing investment and network upgrades have ensured an increasingly fast, reliable service for customers, and saw that Vodafone Ireland was recognised by independent benchmarking organisation, umlaut, as “Best in Test” for the tenth consecutive year in 2025.
Technology now touches every part of life – from accessing government services and our ways of working to planning journeys on public transport and staying in touch with loved ones. Ireland is more connected than ever before, and 2026 will bring new opportunities and challenges for our networks as our digital evolution continues.

Cyber Threats Could Force 1 in 4 SMEs to Shut Down After a Ransomware Attack

The latest Vodafone Business Cybersecurity Threat Report reveals a stark reality for Ireland’s small and medium-sized enterprises (SMEs), warning that 28% of businesses would be at risk of shutting down after just one ransomware attack, while 94% of Irish SMEs admit they feel unprepared to defend against advanced cyber threats.
With cyber criminals increasingly harnessing artificial intelligence (AI) to launch faster, more convincing and more adaptive attacks, the report warns that no business is immune to risk.
AI: The Game-Changer in Cybercrime
The report highlights how AI is now being used to clone voices, impersonate trusted executives, and create highly realistic phishing campaigns, making it harder than ever for busy SMEs to spot malicious activity. These sophisticated identity hacks can lead to operational shutdowns, exposure of sensitive customer data, and long-term reputational damage to businesses.
The financial impact is expected to surge with cybercrime-related costs projected to rise by nearly 50% over the next three years as AI-driven attacks continue to evolve.
The report highlights the emergence of adaptive AI malware, a type of malicious software that can learn and adapt its tactics to evade detection. Traditional antivirus systems are becoming less effective against these shape-shifting threats, signalling a critical need for stronger, AI-enabled defences.
As Irish SMEs begin integrating AI tools into everyday operations, from automating customer service to analysing data, the research shows that 50% of small and mid-sized enterprises ranked cybersecurity among their top five priorities. However, 69% of SMEs admit they lack the proper cybersecurity measures to deploy these technologies safely. This gap is leaving many businesses exposed to new forms of cyberattacks.
However, Vodafone Ireland, connectivity and technology partner to six in ten Irish businesses, emphasises that there are practical steps SMEs can take to strengthen their cybersecurity, such as employee training, software updates, multi-factor authentication, regular backups, and partnering with expert providers for monitoring and threat detection. These measures can help businesses close gaps without requiring extensive IT expertise.
Speaking on the findings, Sinead Perry, Head of SMB Sales – Small & Medium Business at Vodafone Ireland, warned that no business is too small to be a target:
“The scale of AI-powered attacks means no business is too small or too remote to go unnoticed. If you’re online, you’re on the radar. For SMEs, the risk is real – they are big enough to be a target but often don’t have the same security resources as larger firms.”
“Attackers only need to succeed once, while your defences must work every time. Irish SMEs now face two major challenges: defending against AI-driven threats and ensuring their own use of AI is secure.”
“Today, SMEs manage more data than ever before and operate in a complex digital environment that rivals larger businesses. This makes them attractive targets, and with AI in the mix, this threat is evolving fast. SMEs must act now to strengthen their resilience and protect the future of their business. With 2.4 million customers in Ireland, Vodafone is a trusted connectivity and technology partner, uniquely positioned to support SMEs in navigating today’s cybersecurity challenges. This is why at Vodafone Ireland, we are working with leading global technology partners, like Google, Microsoft
and Zscaler, to help SMEs build stronger, smarter defences and protect the future of their businesses.”
The full Vodafone Business Cybersecurity Threat Report is available to download via the V-Hub knowledge centre: https://v-hub.vodafone.ie/knowledge-centre/how-to-defend-smes-from-rising-ai-driven-cyber-attacks.

Irish Girl Guides providing community learning for empowering older adults with digital skills

To celebrate and honour the older adults in our community, Irish Girl Guide members are teaching digital skills. This past week, Leaders from 10 new Units across Ireland joined a growing cohort of Hi Digital trained Members.

In total, 30 Units are ready to work with older people on the island, which include 60 Leaders and 402 Guides (10-14 y.o.) and Senior Branch (14-30 y.o.).

Since Irish Girl Guides started the partnership with Vodafone Foundation, over 2,000 older people have learned new skills, and this number will continue to expand.

The members learned about some of the barriers older adults face in navigating the digital landscape and how they can help combat social and digital isolation through the Hi Digital programme in partnership with the Vodafone Foundation.

The Units host sessions in their community centres, in parish churches, in Men’s and Women’s Sheds and Active Retirement Groups. Hi Digital sessions last one to two hours and the older adults get a chance not only to learn new skills but also to chat over a cup of tea or a mug of soup.

Learning digital skills is not just about understanding the step-by-step instructions but building confidence and skills towards a more independent life. This is achieved through comprehensive education that demonstrates not just how singular apps work but through universal symbols and recognizable instructions while supporting the growing confidence in the older adult.

One older participant said, “I feel more at ease, knowing that much more about my phone”. While the Irish Girl Guides grow into confident Leaders, they are also helping show the older adult’s new ways to lead more independent lives as they navigate their phones. As one Clogherhead Senior Branch member highlighted, “it was really great for our personal growth but also our community growth”.

Watch this video to see the Hi Digital programme in action!

To see more about Hi Digital check out www.hidigital.ie and for more about the Irish Girl Guides go to www.irishgirlguides.ie

Ookla: Ireland H1 2025 Connectivity Report

When Ookla was founded in 2006, high-speed home internet was just becoming available in many locations, and consumers needed a reliable way to test their network speed. Speedtest®, the company’s flagship product, is the most accurate tool for measuring a network’s capabilities. Today, modern connected experiences require reliable, consistently high performance across many additional metrics beyond download speed, including low latency for gaming, high-quality video streaming, good upload speeds for teleconferencing, and fast page load times while browsing on a mobile device.

In this evolving connectivity landscape, Ookla remains fiercely committed to measuring worldwide internet performance — as well as availability, quality of service (QoS), and quality of experience (QoE) of fixed broadband and mobile networks. For over 17 years, Ookla has been perfecting the way we test connectivity services and transparently reporting on their performance. By capturing real-world metrics and delivering insights back to network operators and policymakers, Ookla serves as the bridge between consumers and the telecommunications industry.

Every day, millions of people press the “Go” button on Speedtest to better understand the performance and quality of their internet connections. This consumer-initiated testing reflects how people actually experience the internet, when and where it actually matters to them. Because Ookla has the world’s largest network of testing servers located across every country and major population center, Speedtest does not introduce any extra travel time as the data passes between the device and server — which provides the most accurate measure of real-world network speed.

In addition to consumer-initiated testing, Ookla collects billions of mobile network samples daily, which measure radio signal levels, network coverage and availability, and QoE metrics for a number of connected experiences, such as streaming video, video conferencing, gaming, web browsing, and CDN and cloud provider performance.

Data Collection Period: January – June 2025

Three led the mobile market across key performance metrics

Three was the fastest mobile provider in Ireland for all technologies combined and for 5G during 1H 2025. Across all technologies combined, Three recorded a median download speed of 70.36 Mbps, while on 5G it recorded 129.84 Mbps.

Three and Eir Fibre offered the best gaming experiences

Three offered the best 5G gaming experience in Ireland during 1H 2025, while Eir Fibre recorded the best gaming experience among ISPs.

Virgin Media the fastest fixed ISP in Ireland

Virgin Media was the fastest ISP in Ireland during 1H 2025 with a median download speed of 269.47 Mbps, and a median upload speed of 48.84 Mbps.

Limerick and Lucan were the top performing urban locations in Ireland

Among the most populous urban locations in Ireland, Limerick recorded the fastest median mobile download speed of 113.71 Mbps, while Lucan outpaced the other locations to record the fastest median fixed download speed, with 281.14 Mbps.

  • Three was the fastest mobile provider in Ireland for all technologies combined and for 5G during 1H 2025. Across all technologies combined, Three recorded a median download speed of 70.36 Mbps, while on 5G it recorded 129.84 Mbps.
  • Virgin Media was the fastest ISP in Ireland during 1H 2025 with a median download speed of 269.47 Mbps, and a median upload speed of 48.84 Mbps.
  • Three offered the best 5G gaming experience in Ireland during 1H 2025, while Eir Fibre recorded the best gaming experience among ISPs.
  • Among the most populous urban locations in Ireland, Limerick recorded the fastest median mobile download speed of 113.71 Mbps, while Lucan outpaced the other locations to record the fastest median fixed download speed, with 281.14 Mbps.

 

 

See the full report HERE