AI-created Subtitles to Leverage Video Performance

In today’s competitive digital world, it is essential that you employ an effective approach to captivate and engage your target audience. Video content has become incredibly popular on social media platforms due to its accessibility and entertaining nature, meaning videos are part of most modern marketing strategies nowadays, and in this article, we will explore a very clear video feature: subtitles! 

In fact, there is more to subtitles than you might think. Subtitles play an important role in mediating the communication of online video content: they create improved comprehension of video content – leading to better engagement metrics; they can participate in securing higher search engine rankings – leading to more views; and not least, they can give rise to the opportunity of reaching a global audience – leading to overall increased chances of success. 

Thanks to the development of artificial computer intelligence we are not left to manually subtitle our videos anymore. We have innovative software within our reach that can generate automatic subtitles for videos. 

Discover why subtitles are becoming increasingly popular as we examine their many advantages!

Videos Played Silently

In a world where videos are watched in increasingly more public spaces and with the audio volume significantly decreased or completely muted, subtitles provide an essential way to ensure viewers understand your message. They unite audible content with visual elements so that even when sound is not heard, your details will be processed correctly by those watching!

However, that decreased audio volume might not always be voluntary. Hearing difficulties are a significant global challenge, with currently 466 million people in the world experiencing some degree of reduced hearing. This number is expected to rise dramatically over the next three decades – up to 700 million by 2050

In excess of these numbers, 2.5 billion individuals are thought to have various degrees of hearing loss worldwide, and knowing this – it’s not odd that subtitles originally when movies with sound became possible, were used to assist those hard of hearing. And, this will continuously be a relevant purpose for subtitling videos.

Studies have shown that the comprehension of, attention to, and memory of videos are significantly improved when subtitles are present. In fact, they increase engagement rates by up to 80%. Also Learn: How Instantly Create AI Videos Using Basic Text?

The Language Barrier

Going global is the way of the future. As we know, with only a few clicks through the internet, we can make content available to audiences around the world and open up vast new opportunities for success. The only thing standing in our way? Language barriers! And unless we are categorised as a linguistic genius, this could be a tricky obstacle to conquer.  

One option is hiring a professional translator. In some cases that’s definitely the most recommendable thing to do. But if you want to translate your video subtitles for video content shared on for instance social media platforms you don’t have to stretch your budget or use excessive time om expert help. You can easily and quite fast translate your videos automatically with an AI subtitle generator and translator.

Let’s look into the specifics of AI subtitling and translation.

AI to help Automate the Process of Subtitling and Translation? 

We don’t need to exaggerate when referring to the process of automated subtitling and translation as a revolution. Because for people working with video editing on a daily basis, the forthcoming advanced subtitling and translation software truly is a time-saver and a chance to streamline the otherwise tedious and sometimes linguistically challenging task of subtitling.

AI-powered software can now quickly transcribe video speech into text and create subtitles for videos in mere minutes – with remarkable accuracy especially when audio is clear. In fact, the accuracy of transcribing speech into text with AI is up to 98%. Additionally, the same software allows users to effortlessly translate the subtitles into multiple languages; ensuring content creators have an efficient way of reaching a global audience. Content creators can learn how to transcribe YouTube videos using AI-powered software.

Subtitle Design

Although the task of subtitling has become automated, it doesn’t mean that there’s no need for editing subtitles anymore. As many experienced video editors will know most subtitles are actually shortened in regards to the whole transcript of video speech. This comes down to the fact that people tend to speak faster than they read, and we want subtitles to be easy to read – therefore we leave out some excessive words that are not relevant in order to understand the whole context.

Editing of subtitles is about more than words, it’s also about the subtitle style and position on the screen. Choose font, size, color, background, position, and more to make your subtitles count in defining your brand and message, and to complement the design of your video.  

The editing part of subtitling is a clear reason why we shouldn’t just rely on direct auto-generated captions on social media platforms. It doesn’t allow us to modify our subtitles to fit our video. The subtitles might end up covering some important graphics that we could have avoided by changing position or background – or the subtitle style might look odd in regard to our video. If you’ve tried it, you know the trouble. 

Linguistic Characteristics

When it comes to translation, no software is as accurate as a professional human translator can be. This is due to all the linguistic characteristics that are not easy for machines to understand. Pre-AI translation software is based on word-by-word translations – often resulting in sentences with a nonsense context.  

Although it isn’t perfect, AI software has taken translation to another level, by utilising advanced language models that consider grammar, sentence structure, and other language-specific features that matter. Therefore AI-powered translation software can in fact translate into accurate and meaningful sentences and is indeed very useful when needing to translate subtitles for videos. With AI software you can translate your video subtitles into a selection of languages to fit your target audiences’ needs.        

Subtitles to Help obtain a better SEO Strategy   

Adding subtitle files to videos has a secret superpower: it can positively boost your search engine optimization! SEO, short for search engine optimization, involves the process of search engine robots crawling the internet detecting specific ranking factors on each website page in order to rank it. Keywords are the number one ranking factor that counts in SEO, as they can enable robots to position web pages in compatible search inquiries. Meaning matching your content with viewers’ specific requests and increasing visibility!

However, when it comes to videos, robots can’t detect audible and visual content, and therefore only the engagement metrics of videos are considered in SEO, not the actual content. Obviously, a bit of a bummer, when considering all the work put into video-making! But, there is a way to get around this. Make sure to include those all-important keywords in the title, tags, and subtitles. This will give the search engine robots something to chew on and allow them to rank your video fairly in the search engine system. Ensure that your keywords actually describe what your video is about, and the other way around – so that your content will answer your viewers’ queries. This way you can keep your viewers engaged and avoid high bouncing rates!

Closed caption subtitles

Although subtitles are the secret spice to the video recipe, it’s not just any kind of subtitles that can contribute to improved SEO. It specifically has to be a subtitle file and the kind referred to as closed caption subtitles. This is the kind of subtitles uploaded as an SRT or VTT file together with the video on the video distribution platform, and it can be turned on and off. It further allows the option of adding a selection of subtitles in different languages for the audience to choose between. 

Create Closed Caption Subtitles

You can create closed caption subtitles by uploading your video to the subtitle generator, adding automatic subtitles, editing and translating them if needed, and in the end downloading the subtitles separately as SRT or VTT files to upload with your video on the platform of your choice. 

If you prefer to add hardcoded subtitles to your video – the kind of subtitles that are always there, and can’t be turned off – they are created the same way, except the saving process is different, as you export the whole video with the subtitles burned onto it. Note that this will not have an effect on SEO.   

Subtitles, SEO, Success!

So, the aim is to use all these juicy benefits of subtitles to their fullest. Use closed caption subtitles if you can, make sure your keywords correspond well with your video content and find the balance between you and your audience: open up, be inclusive, clarify your message with confidence, and invite your audience to engage with your video content. Whether you are making informative, commercial, entertaining, or educational videos – or a mix – subtitles create improved ways of reaching a bigger audience.  

 

 

8 Benefits of Video Captioning

In an age of multimedia and streaming, video content reigns supreme. Whether it’s an instructional video, a webinar series, or a music video, they remain key in driving engagement. But for viewers to get the most out of your content, they need to comprehend it. Video captioning can be the perfect solution for ensuring that your viewers recognize the critical points in the video, regardless of any sound issues.

Why Video Captioning Is Essential to Your Video Content

With the increase in the need for video content, it has become imperative to ensure that viewers from all backgrounds can access and understand your video’s message. Adding text overlays to your content goes a long way in enhancing the viewing experience for those who are deaf or hard of hearing. Here are eight reasons why video captioning is essential to your content.

1. Offers Opportunities for Global Reach and Accessibility

You can extend the reach of your videos by including captions and making them available to viewers worldwide. With many languages globally, videos with captions can be translated into different languages and thus make your content accessible to more people.

2. Improves SEO Performance

SEO rankings are not just limited to web pages but also extend to videos. Videos with subtitles rank higher in search engine results, giving your content a higher chance of being seen by potential viewers. Since finding your videos is easier on search engines, it can help raise your viewership.

3. Flexible in Sound Sensitive Environments

Not everyone can watch videos with sound in public settings such as libraries, offices, or even in their own homes. Subtitling your videos can enable viewers to enjoy your content without disturbing others and still understand the message.

4. Boosts Engagement and Retention

Captions can help viewers retain more information and engage with the content better. By reading captions, viewers can explore the ideas presented in the video and think more deeply about them. Captions also help viewers keep up with the content, especially when videos are longer or have essential facts.

5. Enhances Viewers’ Focus and Understanding

Providing captions for the viewers helps keep their attention on what’s being said in the video. It can also help with understanding, as viewers are more likely to comprehend the content when they can both read and hear it simultaneously.

6. Increases Inclusivity for Hard-Of-Hearing or Deaf Viewers

Video captions are a great way to ensure that viewers with hearing impairments can access and understand the content. With captions, these viewers can still enjoy the video without any barriers and with full comprehension.

7. Ensures Compliance With Regulations

For some countries and organizations, providing video captioning is a legal requirement. By providing closed captions for your videos, you are complying with these legal needs and thus helping to protect yourself from possible consequences.

8. Increases Social Media Reach and Shares

Nothing creates more social media buzz than a video with captions. Social media platforms have made it easier to share and comment on videos. Still, captions make it even more effective as viewers can quickly understand and share the message with others.

Conclusion

Video captioning is an invaluable tool for content creators and viewers alike. It is an effective way to ensure that the video message is conveyed accurately and engaging for all viewers. Firms like BeCreatives offer professional video game editing services which help to ensure that your videos have proper captioning and localization for the intended audience. Contact them if you need professional help with video editing.

iMind Reviews in the United Kingdom: Reasons to Start Using iMind.com Today

Team communication is essential to the success of any company. This also applies to relationships within the family and between friends. Previously, the distance was an obstacle to high-quality interaction. Today, video conferencing platforms solve the problem. Users can communicate, learn and work online for example, on the iMind platform. 

3 Reasons to Choose iMind

iMind is the leader among dozens of other popular video conferencing systems in the United Kingdom. The platform has good reviews from users, professional critics, and competitors. There are several reasons for this:

The Platform is Suitable For Different Types of Clients

iMind.com has features for every user. The service will be equally comfortable for those who want to find foreign investors, plan to hold an online training webinar or just chat with relatives from another city.

User Safety is The Top Priority of The Platform

You don’t have to remember your password to log in: each time you receive a one-time code to your email address. It gives you access to your account. This also makes your account difficult to hack. 

Amazing Sound And Video Quality 

Another reason why you should choose iMind is because it offers quality sound and video output. For every video conferencing tool, sound and visual are two important components. While some tools have good sound but poor audio and vice versa, iMind offers the two qualities simultaneously. 

It is designed to suppress background noise. So if you are having a meeting in an environment with a lot of interference, you don’t have to worry. Also, it offers premium video quality. It transmits from SD to HD. This ensures that video output remains quality. 

How to Choose a Platform for Online Communication?

Before choosing a video conferencing service like iMind, you should pay attention to:

 

  • data privacy – you need to make sure your personal information is protected. This is especially important for large enterprises and businessmen who discuss financial transactions, projects and ideas online;
  • versatility and many tools – it is worth choosing a program that has online chat, screen sharing mode, and individual and group rooms. The more opportunities the platform offers, the more convenient it is to build the communication process;
  • user reviews – the description of the service on the platform should not always be trusted. Each service wants to show its best side to attract more customers. It is worth finding online reviews such as the iMind reviews where users honestly talk about the experience of using the platform. This way you can get an objective assessment of the service done by individuals and entities who have tested the service. 

You would not have a problem if you pay attention to the following considerations.

Final Word 

We have seen all the reasons an individual or business should start using iMind and what to consider. However, these possibilities are only a part of what is inside iMind. Open the service in a browser to explore its tools in more detail.

Video Games That Have Some of the Irish In Them

Video games allow you to visit far-flung places, both real and imaginary, at the push of a button. Fancy going deep-sea diving on an aquatic alien planet? Then you need to dive into the murky depths of Subnautica. Want to travel back in time and live out your days rustling up cattle on the plains of the Wild West? Then you’ll need to round up Red Dead Redemption 2. Desiring to slay an almost endless horde of zombies in a post-Soviet wasteland? Then you’ll have to get your hands on DayZ, and make sure to read up on our DayZ beginners guide to give you all the top tips and tricks.  

However, what if you fancy a game that’s based a little closer to home? Well, fortunately for us, there have been a bunch of quality games down the years that have either been completely set in Ireland, or have had sections that visit the country. With all the naturalistic beauty that makes up the island, along with its rich and illustrious culture, plus the interesting folklore, it’s no real surprise that some great games have chosen to have at least a bit of Ireland in them.  

Broken Sword: The Shadow of the Templars 

Think of yourself as a bit of a detective, able to solve complex mysteries with both your inquisitive nature and your majestic problem-solving skills? Then you should definitely give Broken Sword: The Shadow of the Templars a go. This seminal point-and-click adventure first came out on PC back in 1996, and was both a critical and commercial smash, as its developer Revolution Software, managed to make a game that impressively had both an engrossing story, as well as having fantastic gameplay.

You take control of the wise-cracking George Stobart, an American tourist who during a routine trip to Paris, suddenly finds himself caught up in a deep conspiracy that takes him on a globe-trotting escapade. One of these destinations is a fictional village, named Lochmarne, located in Ireland. Although the village doesn’t actually exist, it’s nevertheless a realistic rendition of a minute rural place in the Emerald Isle, complete with a local pub, and even an antagonistic goat.  

Clive Barker’s Undying 

Clive Barker is a renowned horror writer, most known for his novella The Hellbound Heart. This became the basis for the flick, Hellraiser, which first terrified audiences upon its release in 1987. In fact, the creepy film became such a horror staple, that it ballooned into a massive franchise, with the latest entry being a big-budget reboot that was unveiled in 2022. After this success, at the turn of the millennium, Barker decided to offer his talented story-telling mind to the world of gaming and developers, EA Los Angeles, was more than happy to answer his call. 

The result was 2001’s Clive Barker’s Undying, which was a first-person shooter that was released on PC. What set this game apart from the thousands of other FPS though, was its spectacular setting, which located its paranormal proceedings on the coast of Ireland. It uses the stunning scenery of the jagged coasts as the backdrop for some seriously spooky shenanigans. Unfortunately, it didn’t sell too many copies, despite largely rave reviews, but the good news is that over time it has developed into a real cult classic. 

Treasure Ireland

This virtual online slot cleverly blends together two popular themes, traditional Irish folklore and the sea-faring tales of pirates, to produce the unique Treasure Ireland. Developed by one of the true heavy-hitters of the gambling genre, Microgaming poured all of their expertise into this game, managing to make it feel just like an old-school pub machine, though still modernised enough for the online experience. It features three reels, and the nine symbols that make up the pay table include several staples of Irish society, including a perfectly poured pint of Guinness. 

If this game sounds like something you’d be interested in, then you can find it over on Vegas Slots Online. They have the best online casino options for a whole range of countries, including the USA and many others. They only select online casinos that have met all of their high standards, which include them having the latest games from leading providers, and being secure and licensed by the proper authorities, which in turn means your money is protected. You’ll be able to play Treasure Ireland, as well as choose from the immense amount of other online slots that are available. 

 

Building A Trending Video Streaming App: Things To Consider

Businesses develop their applications to be closer to consumers. They arrange different marketing campaigns with the help of them. They inform people about new products and updates. Or use this application for another purpose. 

Still, the OTT application doesn’t guarantee that people will use it. They may find that your competitor’s app is more convenient and easy to use. That is the reason it is better to pay attention to some things when developing the application.

What are the things that can make your application successful? 

#1 Understand your target audience

OTT application development is nothing without understanding your target audience, as the style and content of this application will be target user-oriented. You should know their interests and preferences, the tone of voice they prefer, their life values, when they like watching videos, and how they view content. 

It is essential to understand the necessities of your customers and what needs your product can meet. Understanding all these can help you create an average customer image and create an approach they can appreciate.

#2 UI/UX

Customers prefer using attractively designed and easy-to-navigate applications. Make sure that everything is simply written and easy to find. Also, it is paramount that everything is designed to meet your audience’s interests and needs. After that, you will be able to attract people for whom the application is built. 

If people find an application difficult to understand, they will likely stop using it. They will find another similar application and use it instead of yours. 

Clear UI/UX can influence your customer satisfaction and therefore improve ROI.    

You can obtain a white-label OTT solution where developers have already taken care of most things. You only need to customize it using your colors, fonts, and logo. 

#3 Devices

Will you offer only an application for smartphones? Or will you offer applications for different devices and platforms? Answers to these simple questions will define from what device or devices people will be able to access your videos. 

Maybe, you want to cover only smartphone users. Maybe, you want to sell only to Smart TV viewers. Or maybe, you want to cover as many devices as possible and offer multi-platform capabilities. 

When deciding, keep in mind that many people don’t use smartphones or Smart TVs. Many people would love to access your service from any device they have. But it is up to you to decide. 

#4 Content

Content is what users will chase first. Content is king. That’s why you should care for its creation, too. You should think about the quality of information you give and the quality of the image so that users are satisfied with the picture. Take care of a quality sound.

Also, make sure that you offer valuable information that your target audience is ready to pay for. 

Final Thoughts

When launching an application, many things depend not only on UX/UI, content, and features you offer your audience. A lot depends on the way you communicate with your viewers, how you treat them and how you respond to negative feedback. After watching a video or communicating with your customer service, people like feeling that they are ok and their problems can be solved. So, we recommend chasing quality in everything you do.

 

All You Need to Know About Professional AV Solutions

Now that we are back to normal, it is time that we bid adieu to the presentations where all we needed to do was share the screen in our zoom or Google meet meetings. Instead, it is time that we equip ourselves well enough and incorporate audio-visual systems, which are important for the smooth running of the meetings. Not only for office-related requirements but the need for professional AV control solutions has also been thoroughly felt in other aspects like educational institutions.

But where do you get hold of a choice who will be eager to sell you great equipment and make sure that you have your hands on the right service? At this juncture that we believe a solution like Biamp Systems is extremely needed.

What Is an Audio-Visual System?

Now we come to the most important part of the discussion. What does one mean by an audio-visual system? The term is quite self-explanatory, and it refers to a screen that can help you display your visual presentation and, at the same time, is capable of audio support. The idea is to make sure that everyone can see the presentation in one go and have access to audio inputs if there is a need for the same.

Biamp Systems is your one-stop solution if you require such a system and want the functioning of your office to go smoothly. Many options currently claim to provide you with good services; however, most are not up to the mark. The onus at Biamp Systems is to make sure you can make the most professional audio-visual experience instantly. These are very easy to use as well.

Conclusion

If you require professional AV solutions and that too at a great price range, the only option that you need to trust is none other than Biamp Systems. Contact them today!

Mobile Network Experience in Ireland – Opensignal analysis

Opensignal is the independent global standard for analyzing consumer mobile experience. Their industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.This week’s report reveals a strong performance from eir, which picks up wins in 13 of 15 award categories, including outright wins in Upload Speed Experience, 5G Upload Speed and 5G Reach. Check out who  is topping the charts below. In the report we see that 3 remains the outright with consistency but with their data outage recently some might have a different opinion regarding 3

eir wins both upload speed awards

Opensignal’s Irish users observed the fastest average upload speeds on eir’s network — both for 5G Upload Speed and for overall Upload Speed Experience. For 5G Upload Speed, eir scored an impressive 23.7 Mbps, giving it a lead of around 4.8 Mbps (25.3%) over 3 and Vodafone. On Upload Speed Experience, eir wins with a score of 9.7 Mbps — 0.6 Mbps (6.5%) faster than second-placed 3’s 9.1 Mbps

3 is the outright winner for Excellent Consistent Quality

The highest proportion of tests from users meeting the minimum recommended performance thresholds for watching HD video, completing group video conference calls and playing mobile games was seen on 3’s network — making 3 the sole winner of the Excellent Consistent Quality award. 3 with its score of 73.5% commands a 1.7 percentage point lead over second-placed eir’s score of 71.8%, while Vodafone places third with 68.1%.

Users found 5G in the most locations when using eir’s network

eir is the sole winner of the 5G Reach award, as our eir users on average saw a 5G signal in the the highest proportion of locations out of all the locations they visited — with a resulting 3.7 points on a 10-point scale, comfortably ahead of 3 and Vodafone’s statistically tied scores of 1.7-1.8 points.

The fastest average 5G download speeds were seen by our users with 3 and eir

3 and eir are joint winners of the 5G Download Speed award with statistically tied scores of 182.3-189.9 Mbps — around double that of Vodafone’s score of 92.4 Mbps.

You can access this week’s report here.

How The Video Production Industry Is Leveraging Cloud Computing

The video production industry is leveraging cloud computing to increase its product value, decrease costs, and maintain streamlined operations. Using cloud-based services can help businesses in the visual effects (VFX) sector reduce time delays in rendering processes, which allows companies to deliver high-quality videos faster than ever before. Here is how it does that.

1. It ensures scalability

In the visual effects industry, there is a need for high-performance computing to process complex tasks. In order to render a 3D animation sequence in high-quality video footage, VFX experts use complex mathematical calculations that require large amounts of time and processing power. Cloud computing provides scalable resources that can be used as needed. For instance, cloud environments can automatically scale up when cloud workflow is taxing the available computational resources. If there is an increase in the demand for rendering services, servers can be added to handle the increased workloads. This results in lower costs and faster rendering times because there are no wasted resources during the entire course of the production cycle—which is usually over several months. 

2. It earns greater revenue

Cloud computing can also help companies in the visual effects industry increase their product value. With cloud-based solutions, businesses are able to create higher production quality by using increased compute resources that can be provided at a lower cost through the adoption of economies of scale. This way, businesses are able to spend less on expensive hardware and software licenses while saving time by being able to deliver videos faster. Instead of buying costly servers for local storage or licensing high-end software, video production houses now have access to virtual machine instances which offer processing power as needed.

When you call this commercial video production company, you can easily enhance your business offerings and take on more complex projects without significantly increasing costs.

3. It ensures effective management 

With cloud computing, companies in the visual effects sector also have better control over their infrastructures with tools that allow businesses to automate processes. Automated storage allocation, for instance, allows companies to manage their storage space more efficiently by having the ability to scale up or down the utilization of servers depending on the current workload demands. This way, cloud computing can help companies in visual effects save time and money during production cycles because they are able to focus on what is most important—creating top-quality videos. It also gives video production houses the freedom to focus on creating content without worrying about infrastructure management.

4. It has more personalized services and advertising 

The video production industry is also leveraging the use of cloud-based services to help marketers connect with their audiences by offering more personalized services. Cloud computing offers an unlimited capacity for data storage, making it easier for companies to create visual experiences that are customized according to audience preferences or specifications. Video production houses can now offer video content specifically tailored towards a target market without having to spend much on creating extensive data sets. Advertisers can now easily combine various types of media—including text, voice, graphics, and moving images in order to deliver attention-grabbing messages across multiple platforms. 

5. It has seamless geo-redundancy 

With cloud computing, companies in the video production sector can also ensure that their data is safe and secure because of geo-redundancy. This means businesses can easily manage data redundancy by adding more servers in different geographical regions to handle increased workloads during peak periods without having to worry about downtime or latency issues. Instead of investing in extensive hardware and software, companies in visual effects now have lower costs and greater bandwidth with the adoption of cloud computing solutions. Cloud computing also frees up time for business owners because they do not need to spend much on hardware and software licenses when they use the services provided by public cloud providers.

6. Easier managing nPVR and VOD services 

Companies in the video production industry are also able to leverage cloud computing to launch and manage interactive television (IPTV) or personal video recorder (PVR) services. Video production houses can use public cloud providers such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform to host personalized applications that enable users to view their favorite channels and videos on any device, anytime and anywhere. This is made possible through digital rights management technologies that allow content owners or producers to limit access depending on location, so they can meet local programming requirements.  Cloud computing has also become the preferred choice of many companies in the visual effects sector because it offers greater reliability, which helps them to create high-definition videos without worrying about infrastructure downtime or bandwidth issues.

 

So, with the increasing use of video and visual effects in business and education, cloud computing has become a great way for these companies to create top-quality content without worrying about high costs. This also helps with the management of large amounts of data or storage, as it allows businesses to scale up or down as needed. If your business is looking at how they can use cloud computing, consider partnering with a trusted cloud services provider. Good luck!

YouTube Shorts arrives in Ireland. #YouTube #Shorts

YouTube announced today the arrival of the beta version of YouTube Shorts in Ireland, the company’s new short-form video experience to create short, catchy videos from mobile phones. First announced in September 2020, YouTube has since expanded Shorts to 26 countries and will now be available across more than 100 countries around the world where YouTube is available. Shorts is an alternative to tiktok and Instagram stories.

When you get the update which has arrived on my pixel 5 you simply open the YouTube app then at the end you will see a plus icon tap this then the options pop up, hit create a short and then you can adjust the time,speed or flip then add music and more.

While short form videos were already viewable in the platform, users in Ireland will be able to access for the first time Shorts’ creation tools which include a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more.

Users will also have the ability to sample audio not only from other Shorts but also from videos all across YouTube — which includes billions of videos worldwide — unlocking a new playground of creativity like never before. This means that users can give their own creative spin on the content they love to watch on YouTube and help find it a new audience — whether it’s reacting to their favorite jokes, trying their hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they don’t want their long form video remixed.

In addition, and timed with the product’s international expansion, we’re bringing a new set of features to all existing and new markets such as:

  • Add text to specific points in your video

  • Automatically add captions to your Short

  • Record up to 60 seconds with the Shorts camera

  • Add clips from your phone’s gallery to add to your recordings made with the Shorts camera

  • Add basic filters to color correct your Shorts, with more effects to come in the future

“We want to make it easy and fun to create Shorts” said Todd Sherman, Global Product Manager for YouTube Shorts. “As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try”, he added.

When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over 250 labels and publishers around the world, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.

Delivering a seamless viewing experience across YouTube

Helping people find Shorts to enjoy and creators get discovered is also a key component of the product experience. That is why even before announcing the creation tools, we had introduced a row on the YouTube homepage especially for Shorts, launched a new watch experience that lets you easily swipe vertically from one video to the next, and have added a Shorts tab on mobile that makes it easier for users to watch Shorts with a single tap.

As of today the YouTube Shorts player has surpassed 6.5 billion daily views globally.

Shorts will be integrated to the YouTube experience users already know and love. For example, if a user hears a snippet of a song on Shorts, they can easily find the full song, watch the music video, or learn more about the artist — all on YouTube.

Supporting mobile creators

YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation media companies. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.

With Shorts being a new way to watch and create on YouTube, the company has been looking at various ways to monetize Shorts and reward creators for their content, including the recently announced YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.

“We know that it will take us time to get this right, and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube” Sherman said.

The Shorts beta will be available to everybody in Ireland by Wednesday, July 14th. You can find us HERE too with lots of tech and lifestyle stuff coming up..