Enjoy longer videos on #Instagram by @Tiwaash

Good news for Instagrammers who enjoy sharing videos. You can now record and share videos that are more than 15 seconds in length. Instagram on its official handle as well as blog announced that it is going to increase the video time limit to 60 seconds.

Instagram said that people have been watching more videos and the video viewing time has increased by more than 40 percent. Similar to Facebook, Instagram has been focusing on videos as it an important part of the internet ecosystem. Last month, Instagram introduced video view counts something like Vine loops in hopes of encouraging more video posts.

Instagram added, it is bringing back the ability to make videos out of multiple clips from your camera roll for iOS app. Instagram said that it is rolling out the update and it will be available for everyone in the “coming months”.

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In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com. Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

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