The Shure SE215 Special Edition Sound Isolating Earphones are now available in green! The limited-edition style delivers the same clear audio and deep bass Shure customers have come to love in the SE215 model.
The green SE215 Earphones are designed with Shure’s esteemed sound isolating technology and secure fit – blocking up to 37dB of noise and providing a distraction free listening experience, on stage or on a commute.
With an ergonomic, low-profile design, the earphones stay in place, providing unmatched, long-wearing comfort. The new green SE215 features a detachable 46” 3.5mm cable, making it easy to connect to wired sources or convert to wireless with the separately available True Wireless Secure Fit Adapter.
WHY: Last year, Shure held a global vote across 60 countries to select a new SE215 colour option. While purple won overall, Shure heard voters loud and clear – the green earphones were also a crowd favourite!
The SE215 Sound Isolating Earphones are a hallmark of Shure’s legacy in precision engineering, offering outstanding sound and performance. Cherished by musicians, music lovers, mobile gamers and urban commuters alike, the new green edition gives users the ability to listen through earphones that are an expression of their identity, whether they are on stage or braving the daily commute. With the SE215 Earphones in green, users won’t need to choose between great audio and a great look.
WHEN: The new SE215 Earphones in green are available for purchase today, August 31st, at Shure.com and select retailers for RRP £119. With a two-year warranty, the SE215 Detachable Sound Isolating Earphones fit kit includes a carrying case and a variety of sleeves for the perfect fit.
Shure introduced its highly anticipated AONIC 50 Wireless Noise Cancelling Headphones Gen 2. Drawing on decades of stage and studio expertise, the AONIC 50 Gen 2 Headphones break new ground with a revolutionary spatialized audio experience, designed to captivate music enthusiasts and discerning audiophiles alike. Building on the success of the AONIC 50 Headphones, this second generation sets a new standard for premium, high-fidelity audio, enhanced active noise cancellation, and 50 percent more battery life than the first generation, with up to 45 hours of runtime.
Meticulously crafted with premium materials and studio-quality sound through custom-engineered 50mm dynamic drivers, AONIC 50 Gen 2 Headphones are an embodiment of comfort and style that take listening to the next level. They have been designed by leveraging Shure’s experience designing headphones for studio professionals with long hours in mind. With customisable EQ features and new hybrid active noise cancellation technology, users can tailor their unique preferences using the free ShurePlus™ Play App for a personalised audio experience.
At the heart of the AONIC 50 Gen 2 Headphones is Shure’s new spatialized audio technology, powered by a proprietary algorithm, designed using a combination of acoustical modeling and critical listening to delicately enhance the spaciousness without compromising the original audio. This feature provides three distinct modes—Music, Cinema, and Podcast:
Music Mode: enables users to experience listening through high-end speakers and is the most subtle, maintaining the original source material.
Cinema Mode: emulates the low frequency excitement that users experience in a theatre that employs subwoofers for an immersive, larger-than-life sound through clarity, presence, and natural sounding dialogue.
Podcast Mode: brings the voice of a user’s favourite podcast host closer to their ears.
“The AONIC 50 Gen 2 is designed to deliver an exceptional listening experience that is built on the heritage of the previous generation. We incorporated the latest innovations, including spatialized audio options and Qualcomm Snapdragon Sound™ Technology, taking the audio to the next level,” said Sean Sullivan, Associate Director of Global Product Management, at Shure. “For passionate audiophiles and music lovers, the magic lies even in the tiniest details. The AONIC 50 Gen 2 provides a pure, high-resolution listening experience paired with our latest digital signal processing (DSP) options, so listeners can customise to their preferences and immerse themselves in their own private concert.”
This second-generation headphone ushers in new hybrid active noise cancellation technology, improving on the performance of the earlier generation and more effectively eliminating external distractions, enabling a truly immersive and natural listening experience. By using microphones inside and outside the earcup, the AONIC 50 Gen 2 offers users the ability to fine-tune their auditory environment, effortlessly controlling the level of ambient noise. Featuring four selectable modes—Light, Moderate, Max, and MaxAware—the new MaxAware setting strikes the perfect balance between blocking unwanted noise and maintaining awareness of your surroundings, making it ideal for on-the-go conversations.
Additional Features and Benefits:
Enhanced Environment Mode: Immerse yourself in the outside world with a simple switch. The adjustable slider on the ShurePlus™ PLAY app lets you refine the ambience settings to your liking.
Extended Battery Life: Holds up to 45 hours of battery life with quick charging capabilities, more than doubling runtime from the earlier generation. The quick charge feature provides up to five hours of use with only 15 minutes of charge.
Customizable EQ: Choose from a variety of presets or create your own personalized sound profile using the ShurePlus™ PLAY app. Save your settings directly to the headphones for a seamless and personalized audio experience across different apps and devices.
Crystal Clear Communication: Experience superior call quality with beamforming microphone technology and proprietary automatic gain control (AGC) settings. Leveraging six microphones, the precision-engineered system adjusts automatically to minimize surrounding noises, providing unmatched clarity for video calls and phone conversations.
Cutting-Edge Bluetooth® 5 Wireless Technology: Seamlessly connect to your phone, tablet, or laptop with the class one transmitter, offering enhanced stability and a remarkable range of up to 100 meters.
Premium Headphone Amplifier: Enjoy support for Snapdragon Sound™ with Qualcomm® aptX™ Adaptive technology for high-res music streaming, and AAC, SBC, and LDAC codecs.
Snapdragon Sound Technology, incorporated into the second generation of AONIC 50 Wireless Noise Cancelling Headphones, is designed to provide an unparalleled audio experience. By optimizing a suite of technologies by Qualcomm Technologies across connected devices, Snapdragon Sound delivers consistent, crystal clear and captivating audio. Users can enjoy every detail of their music just as the artist intended and feel better connected to colleagues and loved ones through voice and video calls with true-to-life audio.
“Qualcomm Technologies is excited to work with Shure, a premier brand known and loved by audiophiles, on their new AOINIC 50 Gen 2 headphones” said Mike Canevaro, Director, Marketing, Snapdragon Sound, Qualcomm Technologies, Inc. “By incorporating Snapdragon Sound into these headphones, Shure is ensuring their customers hear every detail of their music exactly as the artist intended, with robust and reliable connectivity.”
The AONIC 50 Gen 2 joins Shure’s famous AONIC product lineup, which is already well known for its acoustic superiority, reliability, innovation, and excellence. Additionally, the modern “all-black” design has up to 45 hours of battery life to provide long-term listening and comfort. The redesigned carrying case, smaller than the previous generation, delivers a portable design that folds flat for easy storage. These headphones are the all-in-one solution for those looking for studio-quality sound, improved hybrid noise cancellation, spatialized audio technology, extended battery life, advanced environment mode, and more.
Pricing and Availability:
The AONIC 50 Wireless Noise Cancelling Headphones Gen 2, will be available in Black in September 2023 at Shure.com and select retailers starting at RRP £349. Purchase includes a two-year warranty, protective zippered carrying case, 3.5mm audio cable, and a USB-C charging/audio cable.
Today, Shure launched the MVX2U Digital Audio Interface, a single-channel, XLR to USB solution designed to eliminate barriers to achieving professional level audio. Compact and discrete, the MVX2U’s integrated software provides access to the ShurePlus MOTIV Desktop app for any XLR microphone with little to no setup and delivers up to +60dB of clean gain, perfect for the Shure SM7B, as well as phantom power for condenser microphones.
Ideal for streamers, podcasters, and content creators, the MVX2U is making extraordinary audio achievable for everyone, with robust Digital Signal Processing (DSP) at one of the most competitive prices on the market.
ShurePlus MOTIV for All
Boasting powerful, onboard DSP, the MVX2U interface delivers the customization and simplicity of the ShurePlus MOTIV Desktop app to all condenser and dynamic XLR microphones, regardless of the manufacturer. With the MVX2U, users can transform their existing XLR mic into a USB powerhouse equipped with the tools required to take the guesswork out of achieving extraordinary audio.
The MVX2U ships in Auto Level Mode, which sets gain perfectly in real time, acting as a virtual audio engineer to adjust levels on the fly and provide audiences with a more consistent listening experience. This means creators can focus fully on their content, and not on their mic technique, resulting in less time editing, and more time creating. Auto Level Mode settings, presets, and additional parameters, including “vocal tone,” can be controlled through the MOTIV Desktop App.
Users seeking a more hands-on approach to their sound can also take advantage of additional features available in Manual Mode of the MOTIV Desktop app, including EQ, limiter, and compressor presets. Recurring firmware updates will also be available for the MVX2U, meaning the interface will continue to adapt to users’ needs.
Designed for Versatility
The MVX2U has a compact form factor compatible with any XLR microphone and can be plugged directly into the XLR output of the mic or at the end of an XLR cable (in-line), giving users flexibility in how they implement the interface into their setup.
Without enough gain, your microphone cannot perform at its best. For this reason, MVX2U provides +60 dB of clean gain, enough to power gain-hungry microphones, such as the SM7B. The MVX2U also ships with Phantom Power enabled for those using a condenser microphone.
“The MVX2U is the most convenient and powerful solution for users looking to convert their XLR microphones to USB at this price,” shared Sean Sullivan, Associate Director of Global Product Management. “The integrated software is designed to be approachable to anyone – experienced professionals and those just starting their audio journey.”
The MVX2U Digital Audio Interface XLR to USB adapter is perfect for streamers, podcasters, content creators, musicians, and all those looking for a compact option to achieve a simple, professional, and fully customizable audio setup. Whether you are using the iconic SM7B or any other XLR microphone, the MVX2U Digital Audio Interface can provide enough gain, phantom power, and DSP control for your needs.
In the box, users will find the MVX2U Digital Audio Interface, a 1m USB-C to USB-C cable, and a printed quick-start guide to help begin using the MVX2U.
Pricing and Availability
The new Shure MVX2U is now available on Shure.com and at select retailers for RRP £135.
What do psych soul outfit Black Pumas and rapper-turned-gamer Logic have in common? They both rely on the Shure SM7B to connect to their fans when it counts most.
First released in 1973, the SM7 was built to be the best professional broadcasting and voiceover microphone possible. Evolving into the SM7B, the dynamic microphone has come to dominate pro podcasting and streaming, while remaining indispensable in the world’s best recording and broadcast studios. The SM7 line has a storied history, trusted by the most innovative entertainers, artists, and creators for five decades.
“In the history of audio, very few microphones have delivered the sound of as many generations of entertainers and creatives as the SM7 family,” said Eduardo Valdes, Associate Vice President of Global Marketing, at Shure. “The fact the SM7B continues to be adopted by new creators, artists, and broadcasters is a testament to the Shure engineers who designed the microphones and all those who have relied on its pioneering audio quality.”
To celebrate 50 years of its iconic mic, Shure is releasing 50 units of a super limited, numbered, Signature Edition SM7B Collector’s box set. The box set will be available only through a giveaway in select regions*.
The Signature Edition SM7B will feature the engraved signature of S.N. Shure, the founder of Shure Incorporated, as well as a set of five custom backplates adorned with vintage Shure logos from 1925 to the 1960’s. The box set will also include custom packaging, a limited-print SM7B poster, heritage booklet, and alternate screw set emblazoned with the classic Shure logo.
Whether it’s big-time broadcasting, professional podcasts, streaming, or critical studio recordings, the legendary SM7B delivers smooth, warm vocals every time, capturing and enhancing the finer details of the human voice and blocking out all distractions. While the SM7 line hasn’t changed much over the years, it continues to be adopted by those shaping culture and has left a legacy all its own.
Shure introduced its new and improved GLX-D+ Dual Band Wireless system, providing the perfect solution for guitarists, bassists, vocalists, and presenters who want to go wireless with confidence and without complexity.
Introducing GLX-D+ Dual Band Wireless Technology
A major enhancement from the previous generation that more than doubles available bandwidth, the system’s new Dual Band Wireless Technology can operate in 2.4GHz and now 5.8GHz, providing reliable and consistent signal by automatically scanning for and selecting the cleanest available frequencies. GLX-D+ Dual Band intelligently avoids interference and ensures dropouts won’t stop the show, enabling users to focus on performing while benefiting from superior, transparent wireless audio.
GLX-D+ is available in rack-mount,tabletop, and guitar pedal receiver options with a wide selection of lavalier, headset, and handheld microphone choices – including the legendary SM58®.
Always Charged When You Need It
End battery life uncertainty with GLX-D+ Dual Band rechargeable battery. Featuring improved battery life over the previous generation, GLX-D+ now offers up to 12 hours of runtime. The system’s useful quick charge capability provides 1.5 hours of use from a 15-minute charge, perfect for times when getting and staying on stage swiftly is a priority.
GLX-D+ features multiple smart rechargeability options. The new lithium-Ion SB904 battery can be charged directly on the tabletop and half-rack receivers or through a USB-C connector on the transmitter.
“Equipped with our legendary Shure audio technology, GLX-D+ users are guaranteed to experience exceptional digital wireless audio that captures their tone and includes everything you need for rechargeability in the box.”
–Mike Nagel,Associate Director of Product Management, Shure
For Those Who Always Have A Guitar Or Bass In Their Hands
Engineered in a rugged metal design that can be completely integrated into a pedalboard (9V DC power), the GLXD6+ Digital Wireless Guitar Pedal makes it easy for guitarists and bassists to go wireless without compromising tone or complicating their rigs.
The guitar pedal receiver includes a tuner and a new ¼” input for flexibility when wired practice and performance are preferred. Players can easily switch between two or more transmitters linked to a single receiver, making on-stage transitions between instrumentation seamless.
Rock-Solid RF Performance for Multiple System Installations
GLX-D+ Dual Band Wireless provides improved RF performance, antenna distribution, and automatic frequency management for up to 11 half-rack systems in typical environments (16 under optimal conditions). Separately available Frequency Manager (GLXD+FM) and directional antenna accessories are required.
“From modest concert halls and auditoriums to the largest global tours and stages – musicians, presenters, and houses of worship count on Shure wireless microphone systems to instill the confidence that their performances will be extraordinary. GLX-D+ provides an effortless setup, eliminating barriers to entry for those who want to take their first step on their wireless journey.” –Eduardo Valdes,Associate Vice President of Global Marketing, Shure
Endlessly Customisable Wireless With Legendary Microphones
The tabletop and rack mountable GLX-D+ systems are available with three handheld wireless microphone options, including the legendary SM58,BETA® 58A, and BETA 87A.
GLX-D+ systems and components are available in various configurations designed to meet the needs of musicians and presenters. Since all GLX-D+ Dual Band Wireless systems operate in a license-free frequency range, users won’t have to worry about technical hurdles while traveling.
Curious about which GLX-D+ Digital Wireless System is best for you? Shure Support can help you identify the most suitable configuration for your needs.
Pricing and Availability: GLX-D+ Dual Band Wireless Systems will be available early Spring at Shure.com and select retailers starting at RRP GBP 549.
The Shure MV7, loved by streamers and content creators of every level, is now available for preorder on Amazon in an elegant new colour design, White Noir. The limited-edition MV7 White Noir, which features a black and white colour combination, provides streamers and creators with a contemporary colour-way option that fits pristinely in any space. Obtainable while supplies last, the MV7 White Noir can be purchased today via preorder and will be fully available on Amazon and delivered to customers beginning Monday, August 15.
The MV7 White Noir is compatible with the ShurePlus MOTIV Desktop app, which brings the microphone to life when connected via USB, ensuring top quality and consistent audio in all recordings. The app makes it easy for users to dial-in their desired settings with Auto Level Mode and Manual Mode. Both modes contain built-in headphone monitoring and monitor mix as well as control over the aesthetic of your touch panel with LED Live Metering. By selecting Night Mode on the MOTIV Desktop app, users can darken their touch panel to better match the atmosphere of their space.
Auto Level Mode is perfect for creators who want a “set it and forget it” microphone that will control gain and compression settings in real time. Conversely, Manual Mode is ideal for those who want to take complete control over their sound with gain adjustment, EQ presets, compression, and an onboard limiter. With Manual and Auto Level Mode, users can save their settings as a preset to nail their signature sound in every recording. For more information on the ShurePlus MOTIV app, watch our features and controls walkthrough video.
“We heard overwhelmingly positive feedback from all types of content creators regarding the technical capabilities of the MV7 and customisability provided by the MOTIV app,” said Paul Crognale, Associate Director of Global Marketing, at Shure. “We wanted to celebrate these creators’ passion for the microphone by offering a fresh colour-way that pops on stream and in the studio, fitting seamlessly and stylishly into the aesthetic of any space.”
The MV7 White Noir comes with all the benefits of the original MV7. Equipped with Shure’s Voice Isolation Technology, the MV7 helps those who record and stream in imperfect rooms by making certain only the user’s voice is captured by the microphone. A hybrid USB and XLR output on the MV7 White Noir makes this microphone the perfect, flexible solution for users no matter where or how they are recording.
“I originally chose the MV7 based on its ability to seamlessly integrate into my streaming set-up and room aesthetic,” said Babynikki, professional gamer and streamer on Twitch. “My original MV7 exceeded my expectations and the MV7 White Noir gives me another excellent option for keeping my streaming set-up sleek. The MV7 White Noir not only looks great, but it also performs flawlessly and easily adapts to meet the sound requirements of each of my individual streams.”
The MV7 White Noir is available standalone and bundled with matching Shure gear, perfect for content creation and streaming. Bundles include the white AONIC 40 Wireless Noise Cancelling Headphones, white AONIC 50 Wireless Noise Cancelling Headphones, or white AONIC 4 Sound Isolating Earphones – so users can create their ultimate aesthetic.
While supplies last, the limited-edition MV7 White Noir can be pre-ordered on Amazon starting today, August 1, and will be available for regular purchase on August 15. For more information, visit the MV7 White Noir Amazon product page or product overview video.
The new Baz Luhrmann film, “Elvis,” brings the story of Elvis Presley to the big screen. Warner Brothers was committed to ensuring as much historical accuracy as possible, and asked Shure to consult on the microphone models Elvis used. The Company was provided photos of Elvis performing, then identified the vintage mics, and offered suggestions on alternative models when appropriate. For decades, Shure has assisted film production companies in identifying and locating historically accurate microphones.
While there are a variety of Shure microphones used in the movie, here are three (or four) different types of Shure microphones Elvis used throughout his career:
The Shure Unidyne I Model 556 – This variation of the Unidyne I is one of the more recognisable microphones that Elvis used in the prime of his career. According to the 1947 Shure Product Data Sheet, “The Model 556 is a Super-Cardioid type unidirectional moving-coil dynamic microphone providing wide-range high-quality reproduction of sound.
The true unidirectional characteristic of the ’Unidyne‘, obtained by the ’Uniphase‘ principle provides highly satisfactory operation under adverse acoustic conditions where a conventional microphone would be practically useless.
The microphone has a New Acousto-Mechanical circuit containing a moving-coil element, which operating in conjunction with a high flux magnet, provides high efficiency and smooth peak-free response from 40 to 15,000 cycles. The rear response is down approximately 15 decibels (dB) due to the ’uniphase‘ unidirectional acoustic network.
The new moving-coil unit comes with a double windscreen to ensure quiet outdoor operation. As a precaution against mechanical vibration pickup, the unit is spring-suspended inside the microphone case, which is, in turn, floated in live rubber in the stand connector.
The case is modern in design, with attractive streamlining and grille treatment. The swivel allows the microphone to be aimed at the source of sound for best pickup.”
Shure’s iconic Unidyne microphone was featured on the special edition “Elvis” stamps issued in 1993.
The Shure Model 525 omnidirectional moving coildynamic – The 1954 Product Data Sheet describes this microphone as “a slender, moving-coil dynamic microphone, custom-built to provide high-fidelity reproduction of voice and music as well as features an omnidirectional pattern.
The microphone is versatile and reliable for both indoor and outdoor use. The extended, smooth frequency response and the attending faithful reproduction are largely due to a newly designed diaphragm attached to a sensitive coil suspended in a magnetic structure.
The use of high-efficiency magnetic materials and specially designed magnetic circuits has made it possible to develop this small microphone and still achieve maximum operating efficiency. The microphone is ruggedly built to withstand hard usage and is unaffected by temperature and humidity variations.”
Shure SM53 and SM54 – The SM53 and SM54 were internally the same, with the SM54 having a larger grille.
According to the 1970 Product Data Sheet, “the reliable performance, outstanding features, and handsome appearance of the SM53 and SM54 make them extremely versatile and ideally suited for many demanding applications in television, radio, recording, motion pictures, and sound reinforcement. The performance and appearance of the two models are very similar; however, the SM54 is specifically designed for use in very difficult close-talking and hand-held situations because of its immunity to “pop” and breath blasts.” Elvis used these microphones in the 1970s, primarily because they had little bass build-up from the proximity effect. The deep voice of Elvis did not require “more bass.”
With Amazon Prime Day right around the corner, Shure is showcasing hot deals on a variety of products. Headphones, microphones, and more are included in the deals, with certain products up to 45% off! Whether you’re looking for an excellent podcasting microphone, professional audio equipment, or superior audio for your home set-up, Shure’s Amazon Prime Day deals of 2022 are here to help.
A majority of the biggest names in the music industry have relied on Shure microphones to capture some of the most memorable moments in history. Trusted by global superstars, celebrated activists, world leaders, comedians, and musicians, the SM58® Vocal Microphone, Super 55 and 55SH are simply extraordinary. Shure is proud to kick off its Iconic Mic Celebration—an annual global campaign that begins on May 2 and runs through May 8. This week celebrates the distinguished history of the Super 55, 55SH, SM58, and other celebrated Shure microphones including the SM57 and SM7B.
The Iconic Mic Celebration will honor the rich history of the SM58 as the number one microphone used globally, as well as the Super 55 and 55SH, known consistently as two of the world’s most recognisable microphones. Their prominent status in the music industry spans multiple decades and generations. Introduced in 1966, the acclaimed SM58 is designed for professional vocal use in live performance, sound reinforcement, and studio recording. It is known for its superior acoustic engineering and durability—setting the global standard for performance microphones. The Model 55 Unidyne defines classic design just as much today as it did nearly 80 years ago when it made its official debut.
“After decades of success, adoption, and powering remarkable moments, the Shure SM58, Super 55 and 55SH are considered staples of the music community,” said Eduardo Valdes, Associate Vice President of Global Marketing, Professional & Consumer Audio, at Shure. “We are honoured that musicians, performers, creators and Shure fans around the world have trusted our microphones to express their passion and creativity, making them truly legendary. These products are not only superior in performance and durability but are also vital to so many industries and celebrated by fans across the globe on a daily basis. We are excited to celebrate and honour the longstanding history of the Super 55, 55SH and SM58 during this special week.”
The Shure Iconic Mic Celebration will feature a video commemorating the microphones, limited edition t-shirts, customised Colorware giveaways of the 55SH and SM58, various regional events, raffles and promotions, including a month-long promotion for the SM58 throughout May. Thanks to the passion, talent, and creativity of the most eminent artists and leaders who have trusted Shure, the microphones have become legends themselves.
