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Service organizations count on regular contact and the effective organization of the field activities to attract new clients and retain the old ones. But in the absence of knowing where opportunities are available or how territories should be prioritized, salespeople will waste time by traveling long distances or searching for low-value prospects. Mapping territories is a systematic, graphic way of determining the localization of leads, the manner in which sales resources are distributed, and which locations have the greatest potential. Territory mapping, when coupled with an effective sales pipeline management CRM, will provide organizational understanding and clarity to optimize productivity, ease planning, and reinforce sales performance in each region.
5 Reasons Territory Mapping Helps Sales Teams Prioritize Better
Organized Data and Faster Field Planning Through Paperless Document Tools
The process of territory mapping is made much more effective in combination with the use of paperless document tools that allow removing manual paperwork and providing immediate digital access. The sales teams do not have to use printed maps, handwritten notes, and scattered files anymore, but can access all the details about their clients, lead information, and territory assignments in one online place. This simplified procedure will mean that all the representatives will have the right and updated data in the field.
Mapping visualization and paperless documentation allow easy tracking of opportunities, documentation of client interactions, and the analysis of territory performance without administrative delays. Field reps have the ability to save notes directly into the mapping system and provide office teams with instant feedback on the availability of new opportunities or follow-up requirements. This real-time cooperation will decrease the misunderstandings and assist sales departments in concentrating on the potential opportunities of particular areas.
Better Prioritization for High-Value Areas
The process of territory mapping will give a clear picture of the location of the valuable prospects and loyal customers. Sales teams can allocate more time to more opportunity areas than to others since time allocation is evenly spread throughout the service area. Geographic visualization points out the lead groups, the areas with more conversion potential, and the areas where the demand for the services is the greatest.
This can prevent wasting time traveling to prospects who have a low potential or interest in services. Reps can schedule their routes every day and go for opportunities that are worth following and ensure a better utilization of their time and high chances of success. Sales teams can be more efficient, and their fieldwork can yield better and more stable returns by knowing precisely where they yield the greatest results.
Improved Lead Management by Region and Category
Mapping the various territories of a business can help companies identify and categorize their leads by region/service type/customer segment so that representatives can work with those leads that are the best fit for their skill set, experience level, and geographical area. Creating these types of segments also helps to consolidate the communications that clients will receive to prevent overlapping outreach and provide a consistent message throughout your company’s entire lead generation process.
When leads are managed on a regional basis, it is easier for organizations to evaluate their performance in the marketplace and identify the markets that are overlooked. Additionally, organizations can analyze how each region interacts with the market dynamics, assess their competition level, evaluate the overall “health” of their sales activity within each region over time, and determine how to adjust their business strategies based on what they observe in each region in “real time.”
Streamlined Team Coordination and Accountability
With clearly defined territories, you can eliminate confusion concerning the responsibilities associated with each member of the sales force (sales agents). When all sales representatives know where they have the right to sell products/services, as well as where their commission check will come from, this opens opportunities for sales reps to form alliances with other sales reps and work together toward mutual benefit.
Additionally, by defining the territories within a company’s sales organization, a company’s leadership team is empowered by having a more purposeful and measurable approach to sales activity performance. By establishing accountability based upon the performance of territories, and measuring both activity and results for territories, a company’s leadership will have a much more focused view of which territories are underperforming versus those territories that are performing well and need additional support.
Stronger Forecasting and Strategic Expansion Planning
Mapping territories also aids business expansion planning, as companies can assess potential new markets before actually entering them. In addition, having insight into a territory’s performance enables them to predict sales growth potential, assess resource requirements, and determine whether it is reasonable to expand into that market based on performance measurements and growth potential. Using accurate geographical data, instead of guesswork or speculating, can help reduce risk for companies, improve their ability to make strategic choices in all markets, and eliminate mistakes resulting from using just guesswork.
End Point
When sales teams map out their territories, they can focus on the best opportunities, travel more effectively, manage their prospects more precisely, and maximize their sales resources. Territory mapping combined with a sound CRM system that manages sales pipelines creates a streamlined process by eliminating wasteful efforts and providing insight into how well each region is performing and how its performance can be improved.
Sales has always been a numbers game, but the rules of the game are changing fast. Traditional outreach methods—cold calls, mass email blasts, and scripted pitches—are giving way to intelligent, data-driven strategies. At the center of this revolution is theAI BDR (Artificial Intelligence Business Development Representative), a solution designed to automate lead qualification, personalize communication, and scale outreach efforts like never before.
What Exactly Is an AI BDR?
In simple terms, an AI BDR is a digital agent that uses artificial intelligence to handle the repetitive but essential tasks of a human sales development representative. Instead of spending hours prospecting, qualifying leads, and following up manually, sales teams can let AI handle the heavy lifting.
The key difference is intelligence. Unlike old automated dialers or email systems, modern AI BDRs use natural language processing (NLP), machine learning, and conversational AI to adapt to real human interactions. They don’t just deliver a message; they respond, learn, and guide prospects toward meaningful conversations with live sales reps.
Core Benefits of AI BDRs
Scalability – An AI BDR can reach hundreds of leads at once, without fatigue or time limitations.
Consistency – Every prospect receives the same level of attention and follow-up, eliminating human inconsistency.
Personalization – By analyzing CRM data, past interactions, and buyer behavior, AI BDRs can craft messages that feel tailored, not generic.
Faster Qualification – Unqualified leads are filtered out automatically, so sales reps spend time only on prospects with real potential.
From my experience, one of the greatest advantages is simply time. Sales teams that adopt AI BDRs often find they can shorten the sales cycle and close deals faster because their pipeline is better managed from the very start.
Real-World Applications
Voice AI Agents: AI BDRs powered by voice AI can hold natural conversations with prospects, answer basic questions, and set up meetings.
Email Outreach: Instead of static drip campaigns, AI systems analyze open rates, response tone, and engagement to send dynamic follow-ups.
CRM Integration: AI BDRs can plug into Salesforce, HubSpot, or custom CRMs to enrich profiles and provide reps with updated insights before calls.
Some companies even use AI BDRs as the first line of contact for inbound leads—qualifying interest, asking screening questions, and scheduling demos automatically.
Challenges to Consider
AI BDRs are not perfect. There are still hurdles that organizations must keep in mind:
Human Touch: Prospects dealing with high-value or complex solutions still want to speak with a real person at some stage.
Bias and Accuracy: AI systems are only as good as the data they are trained on. Poor data leads to poor outcomes.
Adoption Resistance: Sales reps may initially see AI as a threat rather than an ally, making training and change management critical.
The best implementations combine the speed and scalability of AI with the creativity and empathy of human sales teams.
The Future of Sales Outreach with AI
The trend is clear: sales organizations that embrace AI BDRs will have a competitive edge. Future developments will likely include:
Emotion Recognition: AI agents detecting frustration, excitement, or hesitation in a prospect’s tone.
Deeper Personalization: Outreach customized at an individual level, powered by richer behavioral data.
24/7 Global Outreach: AI BDRs engaging with leads across time zones, ensuring no opportunity slips through.
Sales is evolving into a hybrid model where AI handles repetitive engagement while humans focus on closing and building relationships. That synergy, rather than competition, is what will define the next generation of sales success.
Final Thoughts
AI BDRs are more than a trend—they represent a fundamental shift in how sales teams operate. By combining automation, intelligence, and personalization, they transform outreach from a numbers-driven grind into a smart, scalable process that maximizes results.
And while sales teams explore AI to improve lead generation and qualification, other industries are finding creative applications too. For example, digital entertainment platforms show how AI-powered interactive experiences can redefine how people engage with content—a direction explored by projects on Yanina Games. It’s another reminder that AI isn’t just reshaping business—it’s reshaping how humans connect, learn, and play.
OSSM, an Oracle NetSuite Solution Provider, today announces that IN2 Engineering, an Irish-headquartered building services and environmental engineering consultancy, is using NetSuite to support its mission to expand across Europe. With NetSuite and OSSM, IN2 Engineering has been able to increase efficiency, centralise operational data, and lay the groundwork for its ambitious five-year growth plan.
Founded in 2002, IN2 develops innovative and sustainable engineering solutions for customers across multiple construction sectors including residential, hotel, health, education, commercial, sport, and leisure. With locations across Ireland, the UK, Germany, and Spain, in addition to a growth strategy to expand further across Europe, IN2 needed a flexible and scalable platform to support its multi-country operations. IN2 selected NetSuite and OSSM to streamline operations for over 100 employees across finance, sales, and project management, while using insights from NetSuite to support strategy and decision-making.
“To facilitate our growth as we expand into new jurisdictions, we needed a system that could scale with us,”said Lucy-Marnée Henning, Bid Manager, IN2 Engineering.“With support from OSSM, NetSuite is enabling the flow of real-time information across the business, which is crucial for delivering high-quality customer projects. In addition, as a business with multiple locations, NetSuite enables our employees to stay connected, wherever they’re working. As we build our portfolio of innovative and sustainable services across Europe, NetSuite will grow with us and give us insights to confidently make decisions.”
With NetSuite and OSSM, IN2 has a foundation that is helping drive productivity, improve operational efficiency, and enable seamless collaboration across the company’s six locations. With information centralised in NetSuite’s unified suite, IN2’s teams can more seamlessly manage customer projects, allocate resources, and track the status of bids and proposals to support new business growth. By using NetSuite to automate invoice processing and expense management, IN2’s finance team saves up to four days per month on previously manual processes, freeing up resources to focus on value-added tasks and customer service.
“When we set out to implement an ERP system, our goal was to choose a single platform that could support every aspect of the business and grow alongside IN2’s plans,”said Lorraine Kenny, Director of Finance, IN2 Engineering. “NetSuite has the longevity, adaptability, and capability to deliver fast, meaningful insights to empower our leadership team to act decisively. The OSSM team has provided fantastic support for our implementation and spoke our language from day one.”
“IN2 Engineering is an Irish business on an exciting expansion path,”said Roger Gribbin, Sales Director, OSSM. “OSSM is thrilled to have implemented NetSuite for IN2, which will provide the cornerstone of the company’s growth. With NetSuite and support from OSSM, IN2 can have confidence in the smooth day-to-day running of the business across its international bases, with a platform to help innovate and scale. We look forward to building our relationship with the team further.”
Today at the Amplify Conference, HP Inc. announced new benefits through its Amplify™ partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates.
“In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Neil MacDonald, UK and Ireland Channel Director at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.”
HP Partner Program Evolves for Long-Term Growth
HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio.
In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, HP is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later this year.
For partners with specialised businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market.
Expansion of HP Amplify AI Program Drives AI Adoption and Upskilling
Today HP announced the expansion of its HP Amplify AI program including new customer use cases, instant access to AI experts and personalised AI pathways and training modules including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge.
In addition, HP introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes.
Through collaboration with Alliance Partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the demand for AI continues to rise, HP remains at the forefront, empowering businesses to unlock the full potential of AI technologies.
Enhancing Productivity and Partner Experience
HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalise user experiences, and provide real-time support, among other benefits.
HP Amplify Impact Surpasses Participation Goals and Doubles Sustainable Sales
Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded its goal of enrolling 50 percent of Amplify partners by 2025.
As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program offers best-in-class assessments, resources, and training to support partners on their sustainability journey. Participating partners have seen a 70 percent increase win rate, leading to a twofold increase in sustainable sales year over year.
With partner capabilities expanding, HP has shifted the program’s focus from helping partners develop sustainability plans to addressing customer needs and enhancing business growth with a positive environmental impact. This strategic shift aims to further empower partners to thrive in a competitive market while maintaining a commitment to sustainability.
A record €616 million in green energy supports were awarded by the Irish government in 2024 to households, businesses, communities and the public sector, according to data published last week by the Sustainable Energy Authority of Ireland (SEAI).
These supports included grants for energy upgrades and renewable energy, including 29,000 grants for solar panels, an increase of 25% on 2023 figures.
However, electric vehicles sales decreased by 24% in 2024, with just 17,459 new electric vehicles registered in the country, compared to the 22,852 sold in 2023.
Despite the fall in sales, more than €52 million grant aid was invested for 12,000 electric vehicles and over 15,400 residential EV chargers.
While EV sales in 2024 were still higher than the 15,678 new electric cars sold in Ireland in 2022, the drop off has become a cause for concern.
One of the main reasons given for the slump in EV sales last year is a lack of confidence among motorists regarding the availability of public charging infrastructure, leading to range anxiety.
There are over 2,500 publicly available charging stations in Ireland according to SEAI figures, which is a much smaller number compared with countries with a similar population.
Norway boasted more than 27,500 public EV charging stations as of Q2 2024, Denmark had close to 18,000 at the start of last year, and Finland had a far smaller but still impressive 3,600 charging stations by late 2023.
Even Lithuania, with a population nearly half the size of Ireland, had over 2,200 public charge points operational by Q3 2024.
A key feature of the decrease in sales in 2024 compared with 2023 figures, is that the slump was clustered around counties in the west and northwest.
In Cavan, 83 new electric vehicles were registered between January and December last year, a 48.77% drop compared with the previous year.
Co. Sligo and Co. Leitrim the north-west saw decreases of 45.9% and 44.83% respectively.
Meanwhile, sales in Co. Clare dropped by 43.36%, and by 42.91% in Co. Mayo.
“The western region saw a decline in electric car sales far above the national average – and this is also where there is less investment in infrastructure,” explained energy expert Brian Kelly of EnergyEfficiency.ie.
“This can be seen as an indication that one of the main reasons for the reduction in sales last year was a lack of consumer confidence in public charging infrastructure,” he said.
Mr Kelly explained that this lack of investment in infrastructure has led to range anxiety among motorists, which has negatively affected sales over the past year.
“Even when there are chargers present along routes of travel, some motorists are finding themselves waiting long periods of time for one to become available,” said Mr Kelly.
“To encourage EV adoption, the new government must take swift action to quell public apathy and concerns around range anxiety by investing heavily in charging stations.”
While the slow roll out of public chargers has hindered ambitious government targets, Mr Kelly said there is reason to believe that 2025 could be more promising.
“Last December 296 new electric vehicles were registered in the state, up 48.7% compared with the same month the previous year,” he said.
“This is a level of growth far greater than the overall decline seen in the course of 2024.”
There are other reasons for optimism too – last year saw a significant push for the construction of large numbers of new public charging stations along motorways and national road networks, as well as in towns and villages.
Last summer grant funding was awarded through ZEVI for 131 high powered charging stations at locations close to motorways across the country.
Further grant funding to improve the access to EV charging along Ireland’s national roads have also been announced since then.
2025 should also see the implementation of the first stages of the Regional and Local EV Charging Network Plan which aims to increase the number of EV charging stations available in cities, towns, and villages, which may increase public confidence and diminish range anxiety.
Sales enablement experts are the unsung heroes behind high-performing sales teams. They are the strategists, trainers, and innovators who ensure your sales force has the tools, knowledge, and resources to close deals effectively. In today’s competitive business landscape, having a skilled sales team is not enough; they need to be empowered with the right support system to succeed. That’s where sales enablement experts come in.
From streamlining processes to creating tailored training programs, these professionals bring expertise that transforms sales teams into unstoppable forces. Whether you’re looking to improve lead conversion rates, enhance customer experiences, or boost team morale, sales enablement experts can be the game-changers your business needs. Let’s dive into six impactful ways these experts can revolutionize your sales strategy.
Enhance Sales Team Training with Targeted Programs
Sales enablement experts create comprehensive training programs tailored to your team’s needs. They identify skill gaps, design engaging workshops, and provide ongoing coaching to ensure your sales team is always ahead of the curve. With expertise in sales methodologies and customer psychology, they teach strategies that resonate with buyers.
By incorporating real-world scenarios and role-playing exercises, they empower salespeople to handle objections, negotiate effectively, and close deals confidently. Additionally, they leverage technology like learning management systems to make training more accessible and impactful. Their efforts build a team equipped not just to meet, but to exceed sales targets consistently.
Streamline Sales Processes for Better Efficiency
Sales enablement experts optimize your sales processes, ensuring every stage of the buyer journey is smooth and efficient. They analyze existing workflows, eliminate bottlenecks, and implement best practices to reduce wasted time and effort.
From automating routine tasks to improving lead qualification methods, they focus on strategies that maximize productivity. For instance, you can engage a sales enablement agency for content creation, training, coaching, and the implementation of advanced CRM tools, simplifying pipeline management and fostering better collaboration among team members. By refining processes, these experts enable your sales team to focus on what they do best: building relationships and closing deals.
Develop High-Impact Sales Content and Collateral
Sales enablement experts understand the power of effective communication in driving sales success. They work closely with marketing teams to create compelling sales content tailored to different stages of the buyer’s journey. From product brochures and case studies to personalized email templates and presentations, they equip your team with materials that address client pain points and showcase your value proposition.
By aligning sales and marketing efforts, they ensure consistent messaging and branding. These experts also analyze content performance to refine strategies, guaranteeing your sales team has the right tools to engage prospects and nurture leads effectively.
Leverage Data Analytics to Drive Strategic Decisions
In today’s data-driven world, sales enablement experts harness analytics to empower smarter decision-making. They gather and analyze key sales metrics, uncovering insights into customer behaviors, team performance, and market trends. By identifying patterns and opportunities, they help your business refine its sales strategies and allocate resources more effectively.
With data visualization tools, they make complex information accessible, enabling your team to understand the factors driving success or hindering progress. Sales enablement experts also create performance dashboards, allowing real-time tracking and fostering a culture of continuous improvement based on actionable insights.
Align Sales and Marketing Teams for Greater Impact
A strong partnership between sales and marketing is essential for business growth, and sales enablement experts excel at bridging the gap between these two functions. They establish clear communication channels and set shared goals, ensuring both teams work toward the same objectives.
By integrating marketing campaigns with sales strategies, they improve lead quality and conversion rates. These experts also facilitate regular feedback loops, allowing marketing to refine its approach based on insights from sales interactions. Through collaboration, they create a unified approach that enhances the customer experience and drives business success.
Improve Sales Forecasting and Goal Setting
Accurate forecasting and goal-setting are vital for sustainable growth, and sales enablement experts play a key role in these areas. By analyzing historical data, current trends, and market conditions, they provide reliable projections that inform strategic decisions. They work with your leadership team to set realistic yet ambitious sales targets, breaking them down into achievable milestones.
These experts also monitor progress, offering guidance on how to stay on track or adapt strategies when necessary. With their support, your business gains a clearer vision of its future, empowering your team to work with confidence and purpose.
Foster Better Collaboration Across Teams
Sales enablement experts play a crucial role in fostering collaboration among various teams within your organization. By establishing clear communication channels, they ensure alignment between sales, marketing, product development, and customer service teams. They implement shared platforms and tools that allow for seamless information exchange, reducing misunderstandings and delays.
These experts also organize cross-functional meetings and workshops, encouraging knowledge-sharing and brainstorming sessions to address common challenges. Their efforts not only improve internal coordination but also enhance the overall customer experience by delivering cohesive messaging and support across touchpoints. This unified approach drives stronger relationships and better business outcomes.
Adapt Sales Strategies to Market Trends
In a dynamic business environment, staying ahead requires agility, and sales enablement experts excel at adapting strategies to changing market trends. They monitor industry developments, competitor activities, and customer preferences to identify emerging opportunities or threats.
By analyzing this information, they provide recommendations to adjust your sales approach, product offerings, or pricing strategies. These experts also ensure your team stays informed about market shifts through regular updates and training sessions. Their proactive approach helps your business remain competitive and relevant, equipping your sales team with the insights needed to address evolving customer needs effectively.
Sales enablement experts are the backbone of a thriving sales organization. Their ability to enhance training, streamline processes, and align teams ensures your business operates at peak efficiency. By creating high-impact content, leveraging data analytics, and adapting strategies to market trends, they equip your sales team with the tools to succeed. Their expertise fosters collaboration, drives innovation, and ultimately improves customer satisfaction and revenue growth. Whether you’re looking to overcome challenges or seize new opportunities, their contributions are transformative. Investing in sales enablement is not just about immediate gains but about building a foundation for long-term success and sustainability.
Fast-growing video conferencing manufacturer, Boom Collaboration, is enjoying a year of record sales success – as it plots a multi-million-pound pathway to become a bigger industry force.
Formed in 2020, Boom has developed a growing global footprint, spanning hardware solutions for all types of meeting rooms. The Texas-based company is headed by founders Fredrik Hörnkvist and Holli Hulett and now operates in over 30countries where revenues have risen by more than 30% so far this year, including the UK.
New distribution deals include Colombia, India and Turkey, with a device leaving one of four worldwide logistics hubs on average every 60 seconds of each working day.
Now a new website (boom.co) aims to be the catalyst for further success based on enhanced reseller resources and more informative content. It’s created around a theme of look, sound and hear better – visually highlighting the difference between built-in webcams and Boom’s high performance cameras, for example.
Record Revenue
Boom’s platform agnostic portfolio is available from UK distributor Westcoast and encompasses videobars, all-in-one solutions, high performance cameras plus a multi-camera mixing desk controller. A new HALO videobar, MAGNA Pro high performance camera and GOJO multi-camera mixer are firing further sales success throughout this year.
“It’s a fast moving industry that never stands still and we keep moving forward too,” explained Hörnkvist as he hailed a record revenue rise of 32% for the first six months of 2024.
“The HALO videobar with expandable audio was launched at the start of this year and has been a huge success! It’s captured the imagination of the whole market.”
Cornerstone
Hulett highlighted: “A lot of what we’ve been focusing on over the last couple of years is introducing ourselves to the market, highlighting how we are not only a viable but an innovative and interesting partner that stands out from the crowd across all meeting spaces.
“We’ve built the business by listening to our customers and identifying what they need and what they were lacking. Being attentive and creating quick solutions. This is one of the cornerstones of who we are what we will continue to be.”
She added. “The new website is another tangible example of how we continue to move forward and build stronger relationships with existing as well as new customers. In general we’ve been very well received and are very excited about what the future holds.”
Hörnkvist concluded: “Relationships are growing and will become even stronger on a global stage. We’re now seen as a serious international player with a strong platform to reach new heights of success. We have invested in more marketing resources and the new website gives us a dynamic digital edge as we enter an exciting new phase of development.
“Controlled sustainable growth across all four corners of the globe is set to continue. An expanding and dynamic team together with new product innovations underpin our aggressive growth ambitions.”
He concluded: “We are determined to remain the friendly face of video conferencing, based on a personal touch and a passion for long lasting partnerships through the distribution channel. Boom is all about creating better meetings, simply. Our new-look website is an inherent part of this process.”
Secret Sales, the leading platform and marketplace for off-price retail in fashion, sportswear and beauty, today announces its expansion into Ireland. The platform’s new market launch opens the door for brands and retailers to expand their off-price strategy to reach a potential 3.4 million Irish online consumers.
Shoppers in Ireland will now have direct access to over £700 million worth of off-price inventory on Secretsales.com from 450 premium brands, including Dsquared2, Plein Sport, Aquascutum, Cavalli, Diesel, Asics, Hackett, Ted Baker, Superdry plus many others.
This launch supports Secret Sales’ aggressive international strategy of establishing itself as the go-to destination for non-full price retail in all main European markets by 2025, following the latest acquisition of Spanish ecommerce leader, Dreivip.
Chris Griffin CEO, Secret Sales: “This year, Secret Sales has seen remarkable growth, which has paved the way for us to expand into new territories. For the Irish market, there is already a strong consumer appetite for off-price fashion making this a natural expansion fit for our brands and retail partners. Careful consideration was also given to the product selection to truly appeal to an Irish audience.”
“As we continue our international expansion path, we are committed to working collaboratively with our brand and retailer base to launch in new markets that align with their business needs. This means increasing margins, reaching new customers and protecting brand equity”, said Chris.
Secret Sales is on track to end 2023 with growth exceeding 150% year-on-year across the entire European region. Inventory growth has also been strong, standing at +45% year-to-date and is expected to exceed +100% year-on-year following the expansion into Ireland. This represents total inventory value linked to the Secret Sales platform of over £3 billion.
Headquartered in the UK, Secret Sales also operates in Belgium, the Netherlands, Spain and now Ireland. Secret Sales features over 2,500 luxury and high street brands, including Dolce & Gabbana, Puma, Kurt Geiger and Versace
