Tag: revenue

One in three young people learn about money on social media

One in three (34%) post-primary students now learn about money on social media, and one in seven (16%) don’t feel comfortable asking for help with money-related questions or concerns, according to new research published by MABS (Money Advice & Budgeting Service). The findings will be presented today at a Competition and Consumer Protection Commission (CCPC) event at Croke Park, to open Global Money Week.

The CCPC, as the national coordinator for Global Money Week, will bring together educators, students and representatives from the world of finance to recognise and celebrate the valuable work being done to build financial skills in young people.

MABS will present the findings of their Money Matters Survey, which found that while young people continue to demonstrate strong digital engagement and a growing sense of responsibility towards their personal finances, important gaps remain that require sustained attention from policymakers, educators, and researchers.

  • Over a quarter (26%) of students don’t know how to use an ATM
  • TikTok has strengthened its dominance as the primary social media platform used for financial information/learning (72%), however,
  • Parents and family members remain the primary source of financial learning (73%)

More than 150 students and their teachers from 20 schools across 13 counties will also attend the launch event to share their innovative financial literacy projects, which were sponsored by the CCPC’s Our Money, Our Future programme.

In 2024, the CCPC launched the Our Money, Our Future programme, which invites post-primary schools and Youthreach Centres to apply for sponsorship up to €1,000 to support students in developing their own financial literacy initiatives and resources, based on topics and themes relevant to them. Over 10,000 students from 23 counties around the country participated in the programme in the 2025/26 school year.

Brian McHugh, Chair of the CCPC, said:

“Students in Ireland today are showing a real sense of financial curiosity; we can see this in the research conducted by MABS and through the high-calibre projects that students are creating through the Our Money, Our Future sponsorship programme. However, important gaps remain. It’s up to policymakers and educators to try and close these gaps, which is why events like the Global Money Week launch – that bring together so many groups from the world of finance – are so important.”

Karl Cronin, North Connacht and Ulster Regional Manager at MABS, said:

“The insights from this year’s Money Matters research show that young people have strong financial curiosity, growing digital engagement, and a real sense of responsibility for their finances. When that curiosity is supported with early, practical financial education, it builds confidence that lasts into adulthood. The results also highlight gaps that need continued focus, and MABS is committed to helping bridge those gaps by supporting initiatives, such as Global Money Week, that strengthen financial learning for young people across Ireland.”

The launch event at Croke Park will be attended by representatives from the world of finance also involved in Global Money Week, including An Post, Association of Teachers of Home Economics, Banking and Payments Federation Ireland, Brokers Ireland, BSTAI, Central Bank, Competition & Consumer Protection Commission, Department of Finance, Department of Education and Youth, Euronext, Financial Services and Pensions Ombudsman, Institute of Banking, Insurance Ireland, Insurance Institute of Ireland, Irish Funds, Irish League of Credit Unions, Junior Achievement Ireland, Life Insurance Association, Maths Week, Money Advice & Budgeting Service, Oide, Revenue.

For more information on the Our Money, Our Future programme, please see here.

What’s Next for Game Monetisation in Ireland?

Ireland’s gaming scene has grown into something far bigger than casual entertainment. It is now a fast-moving mix of creativity, technology, and finance, and it is still expanding. From indie studios in Galway to global publishers with Dublin offices, the country’s footprint in the industry keeps getting stronger. But with growth comes a new challenge: how do you make money from games in ways that keep players engaged and coming back? The future of monetisation here is not just about revenue; it is about building systems that feel seamless, smart, and worth investing in.

From One-Off Purchases to Ongoing Revenue

The way games make money has completely changed in the past decade. Buying a title once and playing it for years has given way to microtransactions, subscription models, and in-game purchases that keep evolving with the game itself.

Ireland has followed the global shift to digital platforms and seamless payments, but with a stronger emphasis on trust and transparency. As iGaming continues to evolve, titles that could be found on exclusive Inclave casinos by pokerscout.com show how integrated gameplay, community features, and built-in payment options can create engaging, repeatable experiences across thousands of games where players can also enjoy exciting bonuses. The same as major releases like Fortnite, where in-game economies, events, and microtransactions are now central to how players interact with the game itself. These examples show how the future of monetisation will revolve around ecosystems that blend play, connection, and payment into something players want to keep returning to.

Clearer Rules, More Confidence

Game-related monetisation in Ireland is entering a new phase, with clearer boundaries emerging around areas like loot boxes, virtual currencies, and skill-based competitions, all while leaving room for creativity and new ideas. This shift is creating a more stable environment for studios to test different models without second-guessing how they will land. 

For players, it means more consistent, transparent experiences and greater confidence in how games are structured and paid for. That balance between innovation and clarity will be what pushes Ireland forward as one of Europe’s most dynamic gaming markets, building an industry where fresh ideas can thrive and audiences feel valued.

New Monetisation Models Taking Shape

Subscription-based access is on the rise, with services like Game Pass and PlayStation Plus proving that players value choice and flexibility. Blockchain and digital wallets are also opening up new ways to manage in-game assets, and while NFTs themselves have cooled off, the technology behind them still holds a lot of potential.

Skill-based competitions and real-money tournaments are growing too, especially among Ireland’s tech-savvy audiences. In every case, trust and usability are what drive spending, and platforms like Inclave are already showing how that combination works in practice.

Where Gaming and Fintech Meet

Ireland’s strength as a tech and fintech hub gives it a serious edge. The same systems that are driving modern finance are fuelling the next generation of gaming. Start-ups in Dublin, Cork, and Limerick are already exploring hybrid models that blend interactive entertainment with financial technology, backed by Enterprise Ireland and EU funding. 

These projects are looking beyond traditional payment methods, exploring integrated wallets, real-time rewards, and shared-value systems that make spending feel like part of the experience rather than a barrier to it. It’s easy to imagine Ireland becoming a testing ground for new ways to pay for games, approaches that focus less on one-off purchases and more on rewarding loyalty, building communities, and keeping engagement high.

Evolving Player Expectations

Irish players are increasingly mobile-first, switching between phones, tablets, and cloud platforms rather than relying solely on consoles or PCs. That shift demands monetisation models designed for flexibility and smaller, more frequent interactions rather than big upfront costs. It also changes how games are designed in the first place, shorter sessions, seamless cross-device play, and features that work just as well on the move as they do at home are becoming essential. Payment systems are evolving too, with integrated wallets, instant purchases, and subscription-style access built to match how people now play. The focus is shifting from single, high-value sales to ongoing engagement that fits naturally into daily life.

There is a growing expectation for clarity and simplicity; players want transparent pricing, clear communication about what they are paying for, and rewards that feel meaningful. They are looking to be part of a game’s evolution, not just passive buyers. Data analytics, personalisation, and loyalty systems will all shape how Irish studios build deeper connections with their audiences.

Looking Ahead

The future of game monetisation in Ireland depends on the right mix of creativity, technology, and clear frameworks. Developers are pushing for the freedom to experiment, players are looking for platforms they can rely on, and the industry is steadily moving towards revenue models that feel smarter and more seamless.

With secure systems like those seen in the Inclave network already leading the way, Ireland is well-positioned to shape the next phase of gaming. Whether through subscriptions, skill-based play, or blockchain-powered systems, the Irish market is set to redefine how games are valued not just in euros, but in how much players want to be part of them.

Why invest in personalization and custom design for CRM?

What does personalization in CRM design really mean?

Personalization in CRM means adaptation to users’ needs in terms of interaction with clients. It lies in their individual preferences, behavior, and interaction history. This point partially presents the importance of CRM design and its personalized visualization.

What is the income? More relevant and effective communications that improve customer experience and strengthen relationships. It is also a good option for optimizing marketing campaigns. Companies can tailor their strategies based on individual customer needs, which is big in today’s competitive environment.

How does custom CRM design improve user engagement and retention?

Custom CRM design for business improves user engagement & retention in the following ways:

  • through personalized messages and offers, 
  • automated reminders, 
  • behavioral analytics for timely response to churn risk, 
  • using an intuitive interface, 
  • regular system improvements tailored to user needs. 

Why is a personalized experience important for CRM?

Like every digital product, a CRM system must grab the user’s attention and provide clear navigation with an easy-to-use approach. For businesses that use it, it’s a possibility to create individual interactions with customers to increase the likelihood of repeat purchases. They can create relevant offers to clients, which again increases conversion and decreases client churn. According to a Medallia study, 82% of consumers say that personalized offers influence their brand choice in most cases.

All in all, a personalized approach helps companies both satisfy clients’ needs and influence their behavior. These steps directly affect business growth and its success 

How can custom features give you a competitive advantage?

Custom features can easily adapt to your individual business needs, which primarily leads to CRM effectiveness. Such systems help more competently optimize workflows, automate tasks, and integrate with other tools. As a result, your clients may face better service, and your system may quickly adapt to scaling in the future. 

In addition, they help you retain data control, which is especially important for companies with specific requirements.

What role does data play in creating personalized CRM experiences?

With data, companies can better understand their customers’ needs and preferences. 

By collecting and analyzing data, businesses can create a personalized experience for every client. Like, customer interactions, purchases, behavior, and interests. These are the basic but essential things for improvement. In this way, businesses not only increase the effectiveness of their communications but also improve the overall customer experience.

How does personalization affect conversion rates and revenue?

To get a clear understanding of the conversion rates and revenue that personalization improves, it’s better to look at the numbers:

  • According to McKinsey, personalized strategies can increase revenue by 10–15%, and in some cases up to 25%.
  • Other statistics show that personalized campaigns can increase conversion rates by up to 60% compared to traditional methods.

This demonstrates the high effectiveness of personalized strategies in increasing revenue and improving return on investment.

What are the risks of ignoring custom design for CRM?

The first issue that may arise it’s clients’ chunk as they find your CRM inconvenient to use. On the other hand, it may look like every other system, or with a lot of unnecessary features and elements that make it difficult to use the system intuitively. At a basic level, your CRM cannot integrate with other platforms in the future because of its limited features.  

Using template solutions or basic design without considering your individual business goals may also result in irrelevant client relationship management.   

How can businesses measure the ROI of personalized CRM?

The basic formula for calculating ROI is as follows:

ROI = (Net profit / Total expenditure) × 100

This allows you to determine how much profit each unit of currency spent brings. Key performance indicators for personalized CRM are:

  • Sales conversion,
  • Average order value (AOV),
  • Customer lifetime value (CLV),
  • Customer retention rate,
  • Customer satisfaction ratings,
  • Comparison before and after CRM implementation.

Conclusions

CRM it’s a business tool that affects your company’s success and relationship with clients. So, custom design and personalized approach are the vital things that improve your CRM productivity and overall performance. Understanding how CRM design helps businesses can guide your company to work more efficiently and better serve your customers.

CCPC publishes its 2024 annual report

The Competition and Consumer Protection Commission (CCPC) has today published its 2024 Annual Report, detailing the investigations, enforcement actions and public awareness campaigns carried out last year. 2024 also marked a significant milestone as the CCPC celebrated its 10th anniversary, marking a decade of work promoting competition and enhancing consumer welfare.

Key highlights from 2024:

•    Blocked daa’s purchase of the former QuickPark car park site at Dublin Airport to prevent a monopoly in that market

•    Cleared 71% of merger determinations within 13.3 days, under a simplified process, despite merger notifications increasing by 21%

•    Opened five new investigations for suspected breaches of competition law

•    Carried out dawn raids on two premises as part of an ongoing cartel-related investigation in the home alarm industry, and assisted the Italian competition authority with an unannounced search of Ryanair’s headquarters in Dublin as part of an ongoing Italian competition investigation

•    Recalled, withdrew or prevented 178,596 unsafe products reaching the Irish market

•    Launched proceedings against several nationwide retailers for breaches of new sales pricing laws

•    Undertook 205 consumer protection inspections

•    Responded to over 44,000 helpline contacts and received 1.8 million visits to ccpc.ie

Among its highlights include the CCPC’s successful intervention to prevent a potential monopoly in car parking at Dublin Airport, blocking the daa’s attempted purchase of the former Quickpark site. The deal was stopped due to findings that it would lead to higher prices, less choice and lower service quality for consumers, and facilitated the entry of a new competitor to the car park market at Dublin Airport. Recent analysis conducted by the Commission shows evidence of consumers benefiting from increased competition for car park business at the airport.

Over 178,000 unsafe products removed or prevented from reaching the Irish market

Following consumer complaints, referrals from European networks, proactive investigations and work with Revenue Customs, the CCPC recalled, removed or prevented almost 180,000 unsafe and non-compliant products from reaching the Irish market. Recalls included almost 10,000 babies’ sleepsuits and over 2,400 toy construction trucks, in addition to compliance inspections across hundreds of products.

Enforcement and legal actions

Work to protect Irish consumers from breaches of consumer protection law continued at pace with more than 200 inspections undertaken, 47 fixed penalty notices and 23 compliance notices issued. Successful prosecutions were brought against five retailers, with Tesco Ireland pleading guilty to two sample counts of failing to comply with the law in how they displayed the price of products offered on promotion to Clubcard holders.

Dawn raids

The CCPC carried out dawn raids on two premises as part of an ongoing cartel-related investigation in the home alarm industry. It also assisted the Italian Competition Authority, the Autorità Garante della Concorrenza e del Mercato (AGCM), in an unannounced search of Ryanair’s headquarters in Dublin as part of an ongoing Italian competition law investigation.

CCPC Chairperson Brian McHugh commented:

“2024 marked a major milestone for the CCPC — ten years of championing consumer rights and fostering competitive markets in Ireland. Open, fair markets are the backbone of our economy’s success, ensuring that whether consumers are making small everyday purchases or major financial decisions, their interests are protected.

“Our Annual Report highlights the vital role the CCPC plays across all sectors of the economy, from enforcing consumer law on retail pricing, to advocating proactively for reforming the legal sector to better serve the interests of Irish businesses and consumers. As we look ahead, it is clear that the CCPC’s work is more important than ever and our vision for open and competitive markets where consumers are protected and businesses actively compete, remains at the heart of everything we do.

“Following a year of notable achievements and a decade of progress, our focus remains on delivering transparent outcomes, empowering consumers with knowledge of their rights, and being a leading voice for competition and consumer welfare across Ireland.”

For more information, read the CCPC’s 2024 Annual Report.

Editor’s Notes

The Competition and Consumer Protection Commission (CCPC) is the statutory body responsible for enforcing and promoting compliance with competition, consumer protection and product safety law, with new and expanding roles in digital and data regulation. We make markets work better for consumers and empower consumers to make informed choices.

Other CCPC reports for 2024 that may be of interest include:

–    The Contacts Report which breaks down the sectors, issues and traders detailed by consumers who contacted the CCPC for information on their rights in 2024.

–    The Annual Mergers and Acquisitions Report which provides details of the mergers and acquisitions notified to, and reviewed by, the CCPC throughout 2024.

–    The Consumer Protection List which details the CCPC’s consumer protection enforcement activities in 2024.

Qualcom to grow revenues to €18M by end of 2027

Qualcom, a leading Irish provider of IT and cybersecurity services, today announces that it expects to grow its revenues from €13.5 million to €18 million in the next three years. This represents approximately 10% year-on-year growth for the business by the end of 2027.

Within this timeframe, the company will increase its employee numbers by 20% across its information security, professional services, and support desk teams. Qualcom currently has a team of 70 people across its locations in Dublin and Belfast.

As well as organic growth of the business and team, the IT and cybersecurity services provider is open to accelerating this growth through acquisitions. Target companies would be similar to Qualcom in terms of services and culture.

Over the next three years, Qualcom expects to see the biggest growth in cybersecurity services, managed IT services, compliance, and round-the-clock IT support. This demand is being driven by the changing cyber risk landscape, advancements in Artificial Intelligence (AI), and expanding attack surfaces.

Qualcom is also seeing heightened demand from customers for support around standards such as ISO 20007, as businesses increasingly look to secure their supply chains in response to growing cyber threats. To meet this need, the team is rolling out a number of new cybersecurity and managed services.

As a result of this expanded offering, Qualcom forecasts that it will also grow its customer base by more than 25% by 2027. This will include organisations spanning a broad range of industries and across the island of Ireland, with a particular focus on the retail sector in Northern Ireland.

This expected growth follows on from the company recently achieving a Microsoft designation in Azure Infrastructure. In fact, it was just one of a select number of Microsoft partners in Ireland to receive this designation, which adds to its existing Microsoft Modern Work SME and Enterprise designations.

Ken Ryan, Managing Director, Qualcom: “We live and work in an increasingly connected world, so the demand for comprehensive managed IT and cybersecurity capabilities will only increase in the years to come. That’s not to mention the pressure on organisations to be compliant with changing legislation and regulations.

“To meet these evolving needs, we are scaling our operations. As well as expanding the team and adding to our portfolio, we are keeping an eye out for possible acquisitions. This ambitious growth plan will further strengthen the support we provide – enabling us to deliver ultra-secure services that give customers peace of mind and drive innovation, not just today but for the future.”

Chargebee accelerates European expansion with new Dublin office

Chargebee, a leading provider of innovative subscription billing and revenue growth management solutions to global B2B and consumer-serving business, today announced the opening of its new office in Dublin, Ireland. This marks a significant milestone in Chargebee’s international expansion, reinforcing its commitment to its thriving European customer base. The move is supported by the Irish Government through the Investment Development Agency (IDA) Ireland.

The decision to expand into Dublin aligns with Chargebee’s strategy to accelerate growth and enhance its market presence across Europe. With a significant number of Chargebee’s customers already based in Europe, and an existing European HQ in Amsterdam, expanding to Dublin – home to leading SaaS and technology companies – will enable Chargebee to further its mission of empowering businesses to maximise growth potential and revenue.

Over the next three years, Chargebee plans to grow its Dublin team to 50 people, focusing on serving and expanding its customer base brands, including xSellco, Oddbox, Personio and Typeform. As part of the expansion initiative, Chargebee Chief Marketing Officer Guy Marion will relocate to Dublin, reinforcing executive commitment to the region. Chargebee continues to be recognised as a leader in subscription billing and revenue growth management, finding innovative ways to help customers through their whole quote to cash flow, from billing to customer retention.

“Dublin’s thriving tech ecosystem and access to world-class talent make it the perfect location for Chargebee’s European expansion. We’re excited to create a fantastic workplace for our new team members while driving growth in the region, and tapping into Dublin’s pool of skilled tech talent to drive our mission forward,” said Krish Subramanian, CEO of Chargebee. “We have had a long association with Dublin through our local customers and partners. This is an exciting development in Chargebee’s journey.”

Michael Lohan, CEO of IDA Ireland said: ‘’I am delighted that Chargebee is planning to establish in Ireland and hire up to 50 employees in the next three years. Ireland offers a great opportunity for companies like Chargebee to leverage growth for the EMEA region. The decision to expand their team is a testament to the strong talent pool and the vibrant tech ecosystem that Ireland offers. I would like to wish Chargebee every success here.’’

Minister for Enterprise, Trade and Employment Peter Burke TD said ““I welcome the news that Chargebee has chosen Dublin for their new European office. Dublin is well-established as a leading global hub for tech companies, and having Chargebee here is another vote of confidence. Chargebee are targeting EMEA future growth, and the expansion will also include 50 positions over the coming years, which is welcome news for our graduates and skilled workforce.”

86% of Executives have already deployed Artificial Intelligence to enhance revenue, reveals TCS Global AI Study

A new study by Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, reveals that more than eight out of 10 (86%) of senior business leaders have already deployed artificial intelligence (AI) to enhance existing revenue streams or create new ones. This compares to a staggering 93% of surveyed executives from Ireland and the United Kingdom (UK) region, who currently have AI projects aimed at growing revenue.

The ‘TCS AI for Business Study’, a comprehensive report on the state of AI adoption and its impact on businesses, also finds that 69% of businesses are more focused on using AI to spur innovation and increase revenue than on productivity improvement and cost optimisation. For respondents from Ireland and the UK, this figure was significantly lower at 59%.

Executives are generally positive about the impact of AI, with 57% globally reporting excitement or optimism about the potential impact of AI on businesses. This figure is slightly lower in Ireland and UK at 50%.

Among all respondents in the study, 45% expect up to half their employees will need to use generative AI capabilities to do their job in three years’ time — and another 41% think even more will do so. Most (65%) believe AI will augment and enhance human capabilities, enabling people to focus on higher-value activities that require creativity and strategic thinking.

Gerard Grant, Director of Strategic Initiatives at TCS Ireland, said, “2023 was a year of exuberance, with every enterprise experimenting with AI/GenAI use cases. We are now entering an era of wide-and-deep enterprise AI adoption. Enterprises, however, are realising that the path to production for AI solutions is not easy, and that building an AI-mature enterprise is a marathon, not a sprint. Our AI study has confirmed this sentiment; it has also highlighted that enterprises feel underprepared to deploy AI solutions at scale as well as to manage the profound shifts in the roles of people and ways of working resulting from such deployments.”

Business leaders are less certain about the path to transformation. Only 4% of global respondents use AI in a way that has transformed their business, this figure is slightly higher in Ireland and UK at 5%. Nearly a quarter (24%) of global respondent say they haven’t even moved beyond the initial exploratory phase; this is even less among Ireland and UK respondents at 15%.

The report finds that top barriers to business success include current corporate IT infrastructures and customer expectations. Organisations also recognise the need to move beyond existing metrics to measure the success of AI implementations; nearly three-fourths (72%) of global respondents and over three-fourths (77%) of Ireland and UK respondents say they don’t have the right metrics. The survey also highlights the need for businesses to take a strategic approach to AI adoption and develop the right performance indicators to measure the impact of the technology on their business.

TCS was one of the first organisations in the industry to bring together the capabilities of cloud computing and artificial intelligence under its AI.Cloud unit to cater to the emerging needs of customers. The unit drives TCS’ multi-layered AI architecture to help strategise AI deployment for customers across their value chains, enable deployment and govern thereafter.

The TCS Thought Leadership Institute surveyed nearly 1,300 CEOs and other senior executives with P&L responsibilities, across 12 industries and 24 countries. The survey included 111 respondents from businesses across the United Kingdom and Ireland. About half the companies had $1 billion to $5 billion in annual revenue and the other half had over $5 billion in revenue. Other key results from the global report, which can be found at on.tcs.com/2024-global-AI-study, include:

  • Executives believe the impact of AI will be greater than or equal to that of the internet (54%) and smartphones (59%)
  • Corporate functions with the most completed AI projects: Finance/comptroller (completion rate of 29%); HR (completion rate of 28%); Marketing (completion rate of 28%)
  • 65% of senior executives say their competitive advantage will still come from humans — with their creativity, intuition, and strategic thinking unleashed by AI’s augment and assist capabilities
  • 40% of executives say that in the future they have a lot of changes to make to their business before they can take full advantage of AI
  • Over half (55%) said they were actively making changes right now to their business or operating models, or to their products and services, due to the potential benefits and risks of AI
  • 81% of executives highlight the need for global AI standards and regulations
  • 93% of executives surveyed in the Ireland  & United Kingdom said they have AI projects aimed at growing revenue. Executives in other regions are equally enthusiastic with 89% in North America, 88% in APAC, 83% in Continental Europe, and 80% in Latin America
  • Nearly two-thirds of BFSI (64%) and manufacturing (63%) industry executives surveyed say they are excited or optimistic about the impact of AI on businesses

“Since our inception in 1968, TCS has always been leading change in embracing new technologies, helping decipher the opportunities behind them and execute transformational projects for our clients to rapidly unlock business value. Through our TCS Thought Leadership Institute, we have brought in new insights on every key technology development and how various industries and personas (CEOs, CFOs, CIOs etc.) are leveraging them. Through this new, data-driven and unique global AI study, we hope to further deepen the dialogue and perspectives on how AI can be used to build stronger, more sustainable and adaptable businesses for the future,” said Abhinav Kumar, Chief Marketing Officer, TCS.

Revenue teams: Introducing Zoom Revenue Accelerator

Today Zoom announced that Zoom IQ for Sales, the company’s conversation intelligence software, will relaunch as Zoom Revenue Accelerator.

“As a customer feedback-driven company, we heard from customers that the name Zoom IQ for Sales didn’t reflect the power of the product. As we continue to evolve the product, we want to better reflect the vision and how it can help sales teams gain meaningful and actionable insights from their customer interactions,” said Mahesh Ram, head of AI applications and products at Zoom. “Just in the last quarter, Zoom IQ for Sales has grown significantly, with a 400% increase over Q1, highlighting just how powerful this application is, and how people are interested in generative AI capabilities to boost revenue performance.

Today, Zoom Revenue Accelerator provides many AI features — meeting summaries, chapter summaries, sentiment, engagement, talk / listen ratio, intelligent automatic extraction of next steps and good questions, and an email smart compose feature to help complete sales meeting follow-up, to name just a few. Zoom plans to continue expanding these functionalities and adding new AI features to empower sales teams to improve their skills and continuously improve performance, leading to better customer experience and revenue outcomes in the long run.

This autumn, Zoom is expanding its capabilities with Zoom Revenue Accelerator, including the announcement of a new Virtual Coach, Deal Risk Signals, and Discover Monthly for sales teams. 

  • Virtual Coach will leverage a customisable and dynamic training environment that simulates a real conversation to accelerate onboarding and train sales team members on new products and methodologies more effectively, including an objective assessment of their performance that they can act on to improve consistency in messaging. 

 

  • Deal Risk Signals will allow sales teams to use a rules-based engine to send alerts if the deal hasn’t moved forward in a specific period of time, to help teams understand where they are in a sales pipeline. 

 

  • Discover Monthly will help uncover trends by tracking how competitors are being mentioned on calls and summarising the trends monthly, helping revenue teams reveal insights and execute more effectively. 

 

Since its launch, Zoom’s AI-powered sales tools have helped sales teams gain meaningful and actionable insights from their customer interactions:

 

  • “Improving our sales performance while running more efficiently is critical for us. Zoom Revenue Accelerator allows us to coach sellers and identify best practices while simplifying technology and processes and lowering costs. Our sales teams already love and spend a lot of their time in Zoom Meetings, so it was a no-brainer to add conversation intelligence with Zoom to their experience,” said Alexander Atzberger, CEO at Optimizely. “In addition to using Zoom Revenue Accelerator to onboard our sales team, my C-suite dedicates time each week to listen to recordings. It allows us to not only keep a pulse on our revenue org, but hear directly from our most valuable resource, customers.”

 

  • “Our team is hooked on Zoom [Revenue Accelerator]! It’s been great for our demo process improvement and transparency,” said Tim Akhmetvaleev, head of sales at Flippingbook. “I can’t wait to see what kind of AI wizardry they have in store to make it even more awesome!” 

 

  • “Zoom [Revenue Accelerator] allows us to deliver conversation insights on prospect and customer reactions to SetSail’s features, functionality, and messaging to our marketing teams for them to take action on,” said Majed Itani, Chief Technology Officer and Co-Founder at SetSail Technologies Inc. “As a bonus, [Revenue Accelerator] provides information for our managers to better coach and enable our customer-facing teams across sales, customer success, and business development based on actual conversations.”

 

More information about Zoom Revenue Accelerator is available on Zoom’s website. 

Seamless Salesforce & Outlook Integration With Revenue Grid

After having spent numerous working hours on processing emails and searching for necessary information, you made up your mind to go digital and apply Salesforce and Microsoft Outlook to your company workflow. However, many pitfalls can become a wall behind the effortless integration of user data between these two systems and your business efficiency. For you not to devote too much time and effort to fix things that have been successfully managed by others, read our helpful guide on one of the most powerful solutions that can aid you on your way — Revenue Grid.

Problems of Using Salesforce and Outlook Simultaneously

It might be tricky for an average business user to deal with tons of scattered data sources. Constantly updating reports and waiting for replies from IT is both time and energy-consuming. Although modern analytics tools can provide you with privileges over competitors, they usually require specialized knowledge and skills to be utilized on a regular basis. 

 

The lack of the latter can worsen forecast visibility and opportunity analytics, and prevent you from getting predictive insights. Luckily, modern solutions such as Einstein Salesforce Analytics or Revenue Grid can help you store all business data in a single place, gain powerful insights, and instantly make data-driven decisions. 

 

When trying to integrate Salesforce and Outlook, users usually have to pass several circles of hell:

 

  • switching back and forth between Outlook and Salesforce trying to duplicate the data in both systems;
  • making occasional errors when re-entering the necessary information into separate apps;
  • missing essential data during the inputting process;
  • wasting much working time on synchronizing the data manually;
  • addressing seemingly reliable at first sight, but ineffective on practice platforms, etc.

 

However, seamless data integration is not impossible with the right service at your hands, like Revenue Grid. Read on to find out which benefits make this software cover all the arising issues you might face when you sync and unify your data between Salesforce and Outlook.

Revenue Grid Advantages for a Business User

Here are the benefits your service, sales, and marketing teams can get with Revenue Grid:

 

  • easily manage Salesforce data in Outlook without logging into the CRM;
  • data auto-capture function to automatically update records for any project;
  • clickable time slots added in emails for optimized scheduling;
  • syncing Salesforce calendars with those used in Outlook;
  • automatically building new records without duplicates;
  • no manual data entry since Revenue Grid automatically captures emails, calendar events, contacts, attachments, and tasks; 
  • overall optimization of user Salesforce account;
  • building an improved sales process;
  • easy installation and straightforward use;
  • a free demo to decide whether you’d like to continue using the service, etc.

 

In the end, you will get a well-structured, easily manageable system of contacts, email threads, events, and tasks. Many users have claimed this smart solution helped them boost their sales and marketing efforts.

Salesforce Plus Outlook Equals to Revenue Grid

By integrating the Outlook app into your Salesforce account, you can maintain and operate all the data in a single place, streamline business workflow, and provide your clients with a unified experience and better service. Using efficient, trustable software like Revenue Grid only enhances your chances to avoid typing mistakes and experience a smooth and seamless integration process. Centralize your company’s Salesforce data into Outlook, save you resources and time, and boost your business efficiency.