Tag: profit

Why invest in personalization and custom design for CRM?

What does personalization in CRM design really mean?

Personalization in CRM means adaptation to users’ needs in terms of interaction with clients. It lies in their individual preferences, behavior, and interaction history. This point partially presents the importance of CRM design and its personalized visualization.

What is the income? More relevant and effective communications that improve customer experience and strengthen relationships. It is also a good option for optimizing marketing campaigns. Companies can tailor their strategies based on individual customer needs, which is big in today’s competitive environment.

How does custom CRM design improve user engagement and retention?

Custom CRM design for business improves user engagement & retention in the following ways:

  • through personalized messages and offers, 
  • automated reminders, 
  • behavioral analytics for timely response to churn risk, 
  • using an intuitive interface, 
  • regular system improvements tailored to user needs. 

Why is a personalized experience important for CRM?

Like every digital product, a CRM system must grab the user’s attention and provide clear navigation with an easy-to-use approach. For businesses that use it, it’s a possibility to create individual interactions with customers to increase the likelihood of repeat purchases. They can create relevant offers to clients, which again increases conversion and decreases client churn. According to a Medallia study, 82% of consumers say that personalized offers influence their brand choice in most cases.

All in all, a personalized approach helps companies both satisfy clients’ needs and influence their behavior. These steps directly affect business growth and its success 

How can custom features give you a competitive advantage?

Custom features can easily adapt to your individual business needs, which primarily leads to CRM effectiveness. Such systems help more competently optimize workflows, automate tasks, and integrate with other tools. As a result, your clients may face better service, and your system may quickly adapt to scaling in the future. 

In addition, they help you retain data control, which is especially important for companies with specific requirements.

What role does data play in creating personalized CRM experiences?

With data, companies can better understand their customers’ needs and preferences. 

By collecting and analyzing data, businesses can create a personalized experience for every client. Like, customer interactions, purchases, behavior, and interests. These are the basic but essential things for improvement. In this way, businesses not only increase the effectiveness of their communications but also improve the overall customer experience.

How does personalization affect conversion rates and revenue?

To get a clear understanding of the conversion rates and revenue that personalization improves, it’s better to look at the numbers:

  • According to McKinsey, personalized strategies can increase revenue by 10–15%, and in some cases up to 25%.
  • Other statistics show that personalized campaigns can increase conversion rates by up to 60% compared to traditional methods.

This demonstrates the high effectiveness of personalized strategies in increasing revenue and improving return on investment.

What are the risks of ignoring custom design for CRM?

The first issue that may arise it’s clients’ chunk as they find your CRM inconvenient to use. On the other hand, it may look like every other system, or with a lot of unnecessary features and elements that make it difficult to use the system intuitively. At a basic level, your CRM cannot integrate with other platforms in the future because of its limited features.  

Using template solutions or basic design without considering your individual business goals may also result in irrelevant client relationship management.   

How can businesses measure the ROI of personalized CRM?

The basic formula for calculating ROI is as follows:

ROI = (Net profit / Total expenditure) × 100

This allows you to determine how much profit each unit of currency spent brings. Key performance indicators for personalized CRM are:

  • Sales conversion,
  • Average order value (AOV),
  • Customer lifetime value (CLV),
  • Customer retention rate,
  • Customer satisfaction ratings,
  • Comparison before and after CRM implementation.

Conclusions

CRM it’s a business tool that affects your company’s success and relationship with clients. So, custom design and personalized approach are the vital things that improve your CRM productivity and overall performance. Understanding how CRM design helps businesses can guide your company to work more efficiently and better serve your customers.

TF2 Skins and Items: Are They Still Worth Trading in 2025?

The Team Fortress 2 item economy remains active more than a decade after launch. Valve’s cosmetic system introduced wearables, weapons, unusual effects, and Australium variants. Some items sell for high real-world prices, fuelled by nostalgia and rarity. But the question still stands: are these items worth trading in 2025?

Trading routes and platforms have changed, especially with mainstream services joining the scene. If you want to trade vintage hats, limited-edition Australium weapons, or Unusual effects, understanding how value changes becomes important. Below is an in-depth look at TF2’s trading scene and what the future holds.

The Value Behind TF2’s Cosmetic Items and Rare Skins

Unlike other games where skins can affect gameplay, TF2 skins are purely for aesthetic purposes. The primary cosmetic types are weapons, hats, and skins, with some being rarer than others.

Their value is determined by several factors: rarity, demand, and aesthetics. Unusuals, which are rare hats that come with special effects, are among the most coveted items in the game. They can range in price from modest amounts to thousands of dollars, depending on the rarity and desirability of the effect.

The TF2 economy is dynamic, with prices fluctuating based on market trends and demand. While some items lose value over time, limited-edition or nostalgic skins have maintained or even increased in worth.

How TF2 Trading Works on Modern Marketplaces

In recent years, trading TF2 items has moved from in-game exchanges to specialized online marketplaces. Platforms like the Steam Community Market were pioneers in offering a streamlined way to buy, sell, and trade tf2 skins and other cosmetics. While Steam remains a popular choice, newer marketplaces have emerged with better rates, more flexibility, and access to a wider selection of items.

Modern marketplaces allow users to set their own prices and choose to accept or decline offers. The key benefit of these platforms is faster transactions, plus a broader pool of buyers and sellers.

Some platforms also offer extras like price tracking, item valuation tools, and trade history. These help traders better assess the market value of their items and make more informed buying or selling decisions.

Unusuals and Australiums: Key Milestones in TF2’s History

TF2’s items have more than just cosmetic value; some hold historical significance within the game’s community. Two such examples, Unusuals and Australiums, have played a prominent role in shaping the market.

Unusuals—The Crown Jewel of TF2 Cosmetics

Unusuals are among the most iconic and sought-after items in TF2. These hats feature special effects like floating particles or unique animations, which allow them to stand out and become ultimate status symbols.

Introduced as a novelty, Unusuals quickly became central to the game’s economy, with players willing to pay large sums for rare hats with desirable effects. The market for cosmetic items, especially Unusuals, is highly volatile, with prices fluctuating based on the rarity of the effect and the hat’s popularity.

Australiums—Rare and Nostalgic Collectibles

These rare and highly valued weapons in TF2 are known for their unique gold appearance and limited availability. They were once more common, and their scarcity today makes them highly sought after by collectors. Many view Australiums as nostalgic symbols of TF2’s early days, which has helped them retain significant value, despite the introduction of newer content in the game.

Where to Trade TF2 Items Today: DMarket

DMarket is a popular marketplace known for its multi-game support, where users can trade not only TF2 items but also skins from other popular games like CS2 and Dota 2. It provides more flexibility and a larger range of items compared to other platforms.

Here are some key features of DMarket:

  • Better rates: Competitive pricing options and fees that offer traders more value.
  • User-friendly interface: Easy-to-navigate platform for both beginners and experienced traders.
  • Secure transactions: Ensures safe and trustworthy trades with its verified marketplace system.
  • Price tracking tools: Features to track the market value of your items and help make informed trading decisions.

DMarket stands out as a comprehensive platform that meets the needs of the growing TF2 trading community, which creates a broader and more accessible marketplace.

The Niche TF2 Trading Community and Profit Potential

Throughout 2025, the TF2 trading community has remained a niche but passionate group of players. The market has seen shifts over the years, with certain items rising and falling in value, but the community’s enthusiasm for rare skins hasn’t wavered. Traders continue to find ways to make a profit, and some earn a substantial amount by buying low and selling high.

However, trading is not a foolproof method for earning money. The market can be unpredictable, with some items losing value as new skins are introduced. To make a profit, you need to stay informed about trends and understand the demands of the community. While opportunities for profit exist, there is always a risk of loss in the dynamic marketplace.

Irish Start-Up, Luxury Exchange, Bags Profit with Community Building & Circular Fashion

Luxury Exchange, an Irish start-up owned by Caitriona McGettigan and Cillian Moloney, recorded €1M in turnover last year and is on track to achieve €4M in turnover in 2025. Luxury Exchange is a curated collection of pre-loved designer handbags, clothing, and accessories; all at incredible value. The business started when Caitriona, an avid fashion lover, saw a gap in the market for the resale of luxury items in a more affordable way.

The community focused strategy that has been employed by the young couple and business partners has seen the business build a hugely loyal online customer base. To date Luxury Exchange has maximised the Instagram broadcast channel to sell to customers with a fresh, community focused approach.

The owners of Luxury Exchange saw an opportunity to disrupt the luxury resale market in Ireland. The online, socially driven model has allowed the business to sell preloved items for between 10-20% less than the market average, attracting a slew of loyal customers.

For the first time ever, and as a natural step in growth and business progression, Luxury Exchange will be holding its first in-person pop-up. The Cork based business will pop-up in the capital from May 22nd to May 25th 2025. A curated collection will be on offer for new and loyal customers alike at Studio 10 on Dublin’s Wicklow Street for four days, as demand is expected to be high.

Luxury Exchange resells luxury designer goods from well-known brands such as Louis Vuitton, Chanel, Dior and more. All the preloved items are authenticated with leading software, Entrupy. In the past year alone, Luxury Exchange has substantially grown. For example in March 2024, they brand secured approximately 30,000 impressions on Instagram vs 3M in 2025. Customer satisfaction and quality of offering is evident by the business’s repeat customer rate of 88%.

Caitriona McGettigan, Founder of Luxury Exchange, says “I started Luxury Exchange having noticed a growing appetite from customers to resell luxury goods. I’ve always had a love for luxury fashion, especially when it came at a great deal. The concept of resale always appealed to me. I noticed a pattern during my time as a visual merchandiser for Zadig & Voltaire. So many customers would tell me they felt guilty buying something new when they already had beautiful pieces at home they hadn’t worn or had only worn once, but felt they were too valuable to simply give away. I remember thinking that I’d love to buy those pieces from them. In many ways, I was my own first customer.

Our approach has given us the opportunity to create friendly luxury, in every sense. Our items are more affordable and we sell to our community of customers directly, often through live broadcasts on social platforms. Everything about Luxury Exchange is personal. We are building lasting relationships with customers and that is a testament to the growth we have experienced.”

Cillian Moloney, Co-Founder & Director of Luxury Exchange, says “My background is in business development and sales leadership, which has been beneficial to the growth of Luxury Exchange. The business started as a hobby for Caitriona during the pandemic, but it was clear to see early on that demand was high. Our consummate customer service is a huge part of the success to date as we have built up a community of shoppers that appreciate the offering and our approach to convenient, trusted commerce. The Luxury Exchange edit is carefully curated to meet the needs of our customers.

Taking something that started as a lockdown hobby and growing it to a business with global appeal has been incredible. To date we have sold to customers in over 30 countries. We’re excited to meet our customers  in person for the first time at the pop-up and maintain the growth trajectory of Luxury Exchange by continuing to maximise digital tools and offering unparalleled value and service.”

Revolut’s revenues surpass $2.2bn, with record profits of $545m in 2023

Nik Storonsky, CEO of Revolut said: “This year, we took our biggest steps yet on our mission to deliver the best product and the best customer experience at great value to customers, everywhere. Our customer base is expanding at impressive rates, and our diversified business model continues to fuel exceptional financial performance, delivering revenues of over $2.2bn in 2023 and a record profit before tax of $545m. With a net profit of $428m, 2023 was our third profitable year in a row.

“Every day, our products create value for new customer segments and new global markets. We remain committed to our ongoing UK banking licence application in addition to bringing the Revolut app to new markets and customers around the world. Even as we reached 45 million global retail customers six months into 2024, Revolut remains poised for exponential growth in 2024 and beyond, continuing to redefine the financial services landscape as we’ve known it.”

2023 Performance Highlights 

Strong financial performance amidst wider market challenges (see Figure 1) 

Revolut delivered record profits and revenue growth, while navigating an increasingly complex geopolitical, macro-economic, and regulatory environment. 

– Group revenue increased by 95% from $1.1bn (€1.1bn) in 2022 to $2.2bn (€2.1bn). – Revolut has now been net profitable for three years in a row: 

– Profit before tax was $545m (€503m), and net profit grew to $428m (€395m), up from $7m (€7m) in 2022 

– Net profit margin for the year was 19%, reflecting the inherent efficiency and scalability of Revolut’s business model, improved partner unit costs, and continued growth of high-margin revenue streams. 

Accelerated growth driven by diversified revenue model, expansion into new markets and deepening customer engagement (see Figure 2)

Revolut’s revenue diversification continued to drive sustainable growth with no single product stream or country accounting for more than 30% of total revenue in 2023. – Over the year, Revolut added almost 12m new customers globally, the highest YoY increase in the company’s history, bringing the total to 38m in 2023. 

– 70% of new retail customers joined organically or were referred by someone they know. Word of mouth growth complemented by further investment into marketing and sales functions, including for Revolut Business which was onboarding 20,000 SMEs (small and medium enterprises) each month by the end of the year. 

– This growth was consistent across all revenue streams of Revolut’s diversified business model, with more customers engaging in more its products: – Cards & Interchange: $605m (€559m), up 59% from $379m (€352m); – FX & Wealth: $491m (€454m), up 46% from $334m (€310m); 

– Subscriptions: $303m (€280m), up 53% from $196m (€186.5m); 

– Total customer balances increased from $16.4bn (€15.2bn) to $22.7bn (€21bn). – Due to expanded treasury capabilities, higher customer deposits, alongside the tailwind of increases in central bank rates, and acceleration in the credit portfolio, interest income grew to $621m (€575bn) in 2023 compared to $102m (€95m) in 2022. 

– Customer usage accelerated with transaction volume increasing by 58%, reaching close to $870bn (€804bn). Monthly transactions as of Dec 2023 totalled 590m, up 73%. 

– An increasing number of customers have adopted Revolut’s services through paid subscriptions, with 41% growth in customers opting for a paid plan. 

– As of June 2024, Revolut is the most downloaded app in the Finance category in Europe, ranking first in 17 countries. 

– The company expanded into new markets, including Brazil and New Zealand, bringing its global footprint to 38 countries. 

Investing in best-in-class products and talent to meet consumers and businesses’ financial needs 

With a focus on core banking services in Europe, Revolut doubled down on reinvestment to support future growth, including product development and expansion into new markets. – $300m (€277m) was allocated to advertising and marketing to supplement our organic growth. We also scaled our B2B sales team to over 900 employees by the end of 2023, as we aim to better serve the needs of larger enterprises. Total headcount increased by 38% YoY to 8,152. 

– Revolut also developed new local features across key European markets: – IBAN: The company expanded local IBAN offerings for retail customers in France, Ireland, Spain and Netherlands. 

– Credit: Personal loans were launched in France, Germany, Spain as well as credit cards in Ireland and Spain. 

– Savings & Funds: Money Market Funds was launched across 22 countries in the EEA with balances reaching nearly $1.9bn (€1.7bn) since launch.

2024 outlook (see Figure 3) 

– Continued customer growth: As of June 2024, Revolut has reached 45m customers globally, representing an increase of 7m in the first 6 months of the year. The company is on track to surpass 50m customers by the end of FY24. 

– Expanding products and features: In addition to launching its existing suite of products in more markets, in the first six months of 2024, Revolut has launched: – eSIMs: Allowing customers to buy phone data packages through the Revolut app, signifying our push into non-financial services (available in the UK and select EEA markets). 

– RevPoints: Revolut’s loyalty programme – which enables customers to earn points on everyday spend (available in the UK and select EEA markets). – Revolut Robo-Advisor: A semi-automated tool that uses algorithms to manage investment portfolios, allowing customers to invest in a diversified tailored portfolio without spending hours on research and continuously managing their portfolios (available in the US and EEA). 

– New Global HQ: Revolut announced a deal to move its global HQ to the YY building in Canary Wharf. The move will help facilitate the future growth of Revolut’s UK and global operations. 

Focus on Ireland 

Revolut’s profitability has enabled it to invest in building the best-in-class products that Irish consumers rely on, while its growth is a result of continuing to innovate on its market-leading app. Revolut has gained the trust of more customers in Ireland, becoming their primary bank. 

– Revolut had 2.7m customers in 2023, an increase of more than 21% from the end of 2022, when Revolut ended the year with 2.2m customers. 

– Today, Revolut has fast become the best solution for customers to manage their finances daily. The brand has become a verb in Ireland, with “Revolut me” the typical way to send money between friends and family, or to children. 

– Revolut offers financial products for almost all needs in Ireland, ranging from current accounts, to credit cards, to investing; while mortgages remain firmly in the pipeline. – By the end of 2024, it has set its sights on reaching the 3 million customer mark. – Revolut isn’t just for retail either. At the end of 2023, Revolut had close to 52% more companies in Ireland using Revolut Business than at the end of 2022. 

As a major player in the Irish financial services sector, Revolut boasts many talented leaders who hold senior leadership roles across the bank, steering the company towards becoming the world’s first truly global financial app. Revolut’s ambitions are matched by its customers. 

– Revolut is an employer of choice, and has 10% more staff in 2023 than 2022 and over 23% more in 2024 (YTD) than 2023. It employs more than 175 people here, many of whom hold highly-skilled roles working out of Dublin and remotely across the country. 

– An increase in trust, talent, and ambition has seen Revolut capture the attention of the Irish market. After the launch of its up to 3.49% interest bearing Instant Access Savings accounts, Revolut received deposits in the region of 9-digits in a fortnight.

– Balances are up across the board by more than 50% (2022 vs 2023) and over 26% (2023 vs 2024 YTD), emphasising how its big ambitions are backed by its customers. 

Revolut was recently recognised by financial comparison site Bonkers.ie as ‘Ireland’s Best Consumer Business’ and ‘provider of the Best Current Account’, whilst it ranked 9th as part of the Ireland RepTrak® 2024 study earlier this year. 

The 2023 Annual Report can be viewed online or downloaded in pdf format at: revolut.com/financial-statements/

Why Customer Experience is the Key to Business Success

In the ever-evolving world of commerce, customer experience has become more critical than ever. Businesses constantly seek ways to satisfy customers and keep them returning for more. And in today’s digitized landscape, having a good customer experience is no longer simply “nice to have” – it’s essential. By offering personalized services, responding quickly to customer needs, and listening closely to their feedback, you can build stronger customer relationships and help your business grow organically. This blog post explores why investing in improved customer experience sets companies up for success.

1. More Positive Word of Mouth

Positive word of mouth can be a game changer for businesses. According to folks at TSA Group, customers tend to share their positive experiences, whether it’s with friends, family, or colleagues. Hence, they are more likely to recommend businesses they’ve had great experiences with.

This can be huge for businesses as it can increase brand awareness and ultimately drive new customers through referrals. A good reputation is everything, so ensuring customers are happy and satisfied should be a top priority for any business. Word of mouth can be incredibly powerful and greatly impact a business’s success.

2. Increased Customer Retention

In the competitive business world, more is needed to attract new customers. The key to success lies in building strong relationships with those customers, knowing they’ll return repeatedly. That’s why providing a great customer experience is vital.

By prioritizing your customers’ needs and exceeding to deliver exceptional service, you’ll build loyalty and trust, increasing customer retention rates. And with more people choosing your brand over your competitors, you can look forward to enjoying more repeat business and ongoing success for many years to come.

3. Improved Brand Image and Reputation

When building a thriving business, few things are as valuable as a strong brand image and reputation. Companies that prioritize their customers and go above and beyond to ensure their satisfaction often set themselves apart from the competition. Not only does this approach help retain existing customers, but it can also attract new ones looking for a company that truly values and cares about their needs.

A positive reputation can also lead to partnerships and collaborations with other businesses, further bolstering a company’s success. You can use your reputation to open new doors and build relationships beyond your customer base. Customers will recognize your commitment to customer experience, which can be an invaluable asset in the long run.

4. Higher Profit Margins

In today’s competitive market, investing in customer experience can be the key to unlocking higher profit margins. By providing a top-notch experience for your customers, you can encourage repeat purchases and reduce the costs associated with returns or refunds. This leads to increased revenue and greater customer loyalty and advocacy.

Additionally, by incorporating user feedback during development, businesses can bring products and services to market faster, equating to a significant competitive advantage. Investing in customer experience has the potential to yield substantial benefits for companies looking to increase their profit margins.

5. Improved Customer Insights

A great customer experience can also help you gain valuable insights into your customer’s needs and preferences. Through surveys, reviews, feedback forms, and other tools, businesses can better understand their target audience and use this information to identify potential growth opportunities.

By listening to customer feedback, companies can fine-tune their product offerings and marketing strategies to better meet their customers’ needs. For instance, if customers demand more personalization, businesses can focus on delivering customized solutions that ensure a great customer experience. Understanding your target market is essential for any business; improved customer experience can help you get there.

6. Enhanced Employee Morale

Providing excellent customer service also has benefits for your employees. Having a positive attitude towards customers and taking the time to understand their needs can help create an environment of respect and appreciation. This encourages better collaboration between departments, boosts workplace morale, and increases employee satisfaction.

Additionally, when employees understand the impact of good customer service, they’re more likely to take ownership of their work and strive for excellence. This contributes to improved customer satisfaction and loyalty, further contributing to a business’s success. Hence, investing in customer experience can help employees feel more valued and appreciated.

Customer experience is an essential factor that must be considered. Investing in improved customer experience can lead to more positive word of mouth, increased customer retention rates, improved brand image and reputation, higher profit margins, better customer insights, and enhanced employee morale. Businesses should strive to provide exceptional service and create a personalized experience for every single customer. With the right approach and investment, you can build strong customer relationships and position yourself for long-term success.

Want To Gain Profit From Trading? Learn Some Fantastic Tips.

One thing which must be done by every investor while trading to gain maximum profit is to learn about some of the essential tips they can use in their trading journey. There are many amazing things about the methods which can be used by the people in the trading that will help them in having a good profit, and this is something that should be done on a priority basis without wasting any time. If you want to trade efficiently you can invest in a reliable trading platform like this app.

Trading is an essential thing to be done by people in digital currency because it involves a lot of effort and money, which are both very important for people. They should take care of every single thing. If somebody needs to pay attention to the essential things which are to be done by them in the trading, they will have the worst experience, and they can even lose their money, which is very wrong. Maximum investors come prepared by knowing all the tips they can accumulate in their trading journey.

When the person starts trading, the first thing which pops up in their mind is what are the various things they or can use to make their trading the best, and this is the attitude that should be there in every investor. If the person uses good strategies and tips, they will always see a very positive and robust result that is ultimately good for them only. So let us lighten some of the most important information that can help a person have suitable trading.

Use The Strategy During The Trading Process.

There are many strategies available in the market that the person can include in the trade to gain maximum profit and have a perfect and exciting trading process. We all know that the main aim of the investment in digital currency by a person is to increase the money level in the account because money is significant to live a good life. If the person makes the correct decisions at the right point, then it is the best thing for them, and they can see the changes that come in their process if they are going on the correct path. 

Investors should never randomly select the strategy because it is not a good idea as every strategy is to be used at the correct timing, and only they will be able to see good results. Furthermore, every strategy has its way of walking, so one should also pay attention to the entire ideology and the perspective of the strategy so that one can get familiar with it and use it accurately. According to professionals, using strategy brings a very different kind of change in the trading process, which is always suitable for investors.

Should Learn About The Market Scenario

Another essential tip the experts are giving investors is that they should always keep learning about the market scenario so that the decisions can be based on them. If a person is well aware of the value of the commodity and what the other investors say in the market, then it is a perfect thing for them because it helps them to take the correct steps. Their trading becomes a unique process.

There are different ways of knowing the details about the market, which should be done by every single investor of every digital currency on a strict basis. Everybody wants to have a good trading journey because this is the most crucial task in every digital sector, and if something goes wrong, it becomes big trouble for them. To avoid all unwanted problems, the investor should take care of the tips the professional gave so they can also include them in the trading.

Should Know About The Currency And Trading Process

It is also essential for the investors to be aware of the things related to the currency and the entire trading process because if they do not have an idea about all these things, then they will not be able to do the trading in the best possible way. There are different kinds of digital coins in the market which are very popular, and it is on the investor how they want to have their journey in the digital market. Nowadays, people are taking all these tips very seriously.