Tag: #connector

Salesforce ODBC Connectivity: Best Drivers for Reliable Data Access

Companies use Salesforce ODBC drivers to connect Salesforce data directly to BI, reporting, ETL, and analytics tools. ODBC eliminates the need to write custom API integrations and allows Salesforce objects to be queried using SQL from standard data platforms.

In practice, ODBC drivers enable teams to:

  • Connect Salesforce to Power BI, Tableau, Qlik, Excel, and ETL platforms 
  • Run SQL-based reporting on Salesforce objects 
  • Automate scheduled data exports and incremental refreshes 
  • Join Salesforce data with on-premise or cloud databases 
  • Centralize analytics without building custom middleware 

For analytics teams, ODBC drivers convert Salesforce’s API-based model into a relational-style interface that standard BI tools understand. For IT teams, they provide a managed, repeatable connectivity layer with defined authentication and configuration options. For data engineers, they reduce integration complexity while preserving control over refresh behavior, security, and performance parameters.

Reliable connectivity matters because Salesforce is often a core CRM system feeding dashboards, executive reports, finance models, and operational pipelines. A driver is not just a connector—it becomes part of the data infrastructure stack.

Salesforce ODBC Drivers Compared

Below are four established commercial drivers frequently used in BI and enterprise data environments.

1. Devart ODBC Driver for Salesforce

Positioning: Balanced SQL coverage + cross-platform + bulk-oriented workloads

Devart focuses on delivering extended SQL support over Salesforce objects while maintaining OAuth-based secure connectivity. It supports Windows, macOS, and Linux, making it suitable for mixed desktop and server environments.

Key characteristics:

  • OAuth authentication over HTTPS 
  • Extended SQL support (joins, grouping, filtering) 
  • Cross-platform (Windows/macOS/Linux) 
  • Batch updates for handling larger data modifications 
  • Broad compatibility with BI and ETL tools 

Devart is typically positioned for teams that need strong SQL ergonomics and flexible deployment across different operating systems while maintaining performance during larger refresh jobs.

  1. Progress DataDirect ODBC Driver for Salesforce

Positioning: Enterprise-scale performance and bulk operations

Progress DataDirect emphasizes high-performance connectivity and large-volume data processing. It is often selected in environments where Salesforce data refreshes are heavy and SLA-driven.

Key characteristics:

  • Focus on performance optimization 
  • Transparent bulk operations 
  • Enterprise multi-platform support 
  • Designed for high-volume data movement 
  • Common in centralized IT deployments 

This driver is typically associated with organizations running large, scheduled refreshes and centralized BI environments where performance under concurrency is critical.

 

  1. Easysoft ODBC-Salesforce Driver

Positioning: SQL and SOQL flexibility + Windows-heavy deployments

Easysoft provides both SQL-oriented and SOQL-oriented driver options, which is a structural difference compared to most competitors.

Key characteristics:

  • Separate SQL and SOQL driver modes 
  • OAuth support (Windows) 
  • Strong compatibility with Office-based reporting tools 
  • Integration scenarios involving local databases 

Easysoft can be relevant where teams require SOQL-like behavior or primarily operate in Windows reporting environments.

  1. Simba Salesforce ODBC Driver (insightsoftware / Magnitude)

Positioning: Standardized ODBC connectivity across data ecosystems

Simba drivers are widely embedded or referenced in many analytics platforms. The Salesforce driver is known for conventional ODBC configuration patterns and documented OAuth connection string support.

Key characteristics:

  • OAuth 2.0 connection string configuration 
  • TLS-secured communication 
  • Commonly referenced in BI tool documentation 
  • Structured DSN and DSN-less deployment options 

Simba is frequently selected where standardized ODBC configuration and documentation alignment with analytics platforms are priorities.

 

Structural Differences Between the Drivers

Instead of feature checklists, the real differences appear in architecture and operational focus.

Driver Core Strength Architectural Focus Deployment Style Volume Handling
Devart Extended SQL + cross-platform flexibility SQL translation depth Desktop + server mixed Batch updates, balanced performance
DataDirect Enterprise performance Bulk optimization engine Centralized enterprise IT Strong at large-scale extracts
Easysoft SQL vs SOQL dual model Query-mode flexibility Windows-heavy Moderate workloads
Simba Standardized ODBC implementation Conventional ODBC architecture BI ecosystem alignment Standard analytics loads

 

Summary: Differences That Matter

All four drivers provide commercial, production-ready Salesforce connectivity via ODBC. The differences lie in architectural emphasis rather than basic capability.

  • Devart emphasizes SQL flexibility, cross-platform availability, and balanced bulk handling. 
  • Progress DataDirect emphasizes enterprise-grade performance and large-scale bulk optimization. 
  • Easysoft differentiates with dual SQL/SOQL driver models and Windows-focused reporting compatibility. 
  • Simba emphasizes standardized ODBC configuration widely documented across analytics platforms. 

Salesforce ODBC connectivity is not a commodity layer when analytics pipelines, scheduled refreshes, and reporting environments depend on it daily. The practical differences between drivers emerge in performance under load, SQL behavior, authentication management, and deployment environments.

Each of these tools serves a distinct operational profile. The right choice depends on infrastructure structure, query patterns, security policies, and expected data volume—not on marketing claims.

 

Breaking Down the Different Types of EV Chargers

Electric vehicles (EVs) are rapidly becoming part of everyday transportation. As more drivers consider making the switch, understanding how these vehicles are charged is a key part of the transition. EV chargers come in several forms, each with different technical specifications and use cases. Whether at home, work, or on the road, charging infrastructure plays a crucial role in the practical usability of electric cars.

Knowing which charger fits a particular scenario can help owners save time, manage energy costs, and improve their driving experience. While the differences between charger types may appear technical at first glance, a closer look reveals practical distinctions that influence charging speed, convenience, and compatibility. From basic residential units to powerful public charging stations, each type offers a unique approach to keeping an electric car ready for the road.

A Starting Point for Home Use

Level 1 chargers are the simplest and most accessible charging solution available. These use a standard household outlet, typically delivering around 120 volts. For drivers who don’t travel long distances each day, Level 1 charging can be sufficient. This method usually adds about 3 to 5 miles of range per hour, which works well for overnight charging.

Although the charging rate is slow, there are benefits to this low-voltage system. It requires no additional installation, making it cost-effective and easy to begin using immediately after purchasing a vehicle. Many automakers include a Level 1 charger with the vehicle. While it’s not suitable for everyone, especially those with longer commutes or irregular schedules, it provides a reliable backup or secondary charging option.

Common in Homes and Public Spaces

Level 2 chargers operate on a 240-volt power source and offer a significant improvement in speed over Level 1 options. These chargers are often installed in residential garages or at commercial properties where vehicles remain parked for longer periods. Charging speeds vary depending on the amperage and can generally range from 15 to 30 miles of range per hour.

Installation of a Level 2 unit often requires a dedicated circuit and professional electrical work. Many homeowners opt to upgrade their setup to enjoy faster charging at home. These chargers appear in public parking areas, office complexes, and shopping centers. Their balance of speed and accessibility makes them an ideal choice for daily use and supports the driving patterns of a wide range of users.

Charging Networks and Public Infrastructure

Public charging stations offer convenience to those who drive long distances or do not have access to home charging. These networks are expanding rapidly to keep pace with EV adoption. Charging stations vary widely in terms of power delivery, availability, and access. Some are part of subscription-based networks, while others are pay-as-you-go or free to use.

Retailers, municipalities, and highway service areas are integrating charging infrastructure to support travelers. In urban areas, public chargers are essential for residents who park on the street or in shared facilities. The availability of public charging stations can influence where people choose to live, shop, and work, making their placement an increasingly strategic consideration for city planners and businesses alike.

Fast Charging and the Role of DC Technology

Fast charging is essential for drivers who need to get back on the road quickly. Unlike Level 1 and Level 2 systems, which rely on alternating current (AC), fast chargers use direct current (DC) to send power directly to the battery. This reduces the time needed for a substantial recharge. DC fast chargers are most commonly found along highways and at major transportation hubs.

The speed of a fast charger depends on the vehicle’s capacity and the charger’s output, but it can often provide an 80 percent charge in less than 30 minutes. That makes them ideal for road trips or busy drivers who can’t leave their car plugged in for hours. Many electric vehicle manufacturers and third-party providers are investing in these systems to reduce range anxiety and make EVs a more practical choice for every type of driver. In many modern networks, the level 3 DC fast charger plays a central role, capable of delivering power at a rate much higher than other systems. Positioned strategically along travel corridors and within high-traffic areas, these chargers allow electric vehicle users to plan longer journeys with confidence. While not typically used for daily home charging, their speed and efficiency make them a necessary part of the broader charging ecosystem.


Compatibility and Connector Types

Compatibility between vehicles and chargers depends on connector types and onboard charging capacity. Most EVs in North America use the SAE J1772 connector for Level 1 and Level 2 charging. Tesla vehicles have proprietary connectors and offer adapters for other systems. For DC fast charging, common connector standards include CHAdeMO, CCS (Combined Charging System), and Tesla’s Supercharger plug.

The type of connector affects where and how a driver can charge. Newer vehicles tend to support faster charging and come with more flexible options. Understanding these variations can prevent confusion and save time, especially when using public charging stations. Some apps and navigation systems include filter tools that show compatible chargers based on the car model, simplifying the experience.

Smart Chargers and Energy Management

Advancements in charging technology are introducing smarter energy use. Many Level 2 chargers now come equipped with Wi-Fi or Bluetooth connectivity, allowing users to schedule charging during off-peak hours or monitor progress remotely. These features offer cost-saving opportunities by taking advantage of lower electricity rates.

Utilities in some regions offer incentives for smart charger installation, recognizing their value in managing grid demand. Businesses and property managers benefit from monitoring tools, which provide insights into charger usage, energy consumption, and maintenance needs. These upgrades support a more efficient use of resources and prepare infrastructure for a growing EV population.

A thorough understanding of EV charging options helps drivers make informed decisions based on their routines and needs. From the simplicity of Level 1 systems to the high-speed capabilities of Level 3 fast chargers, each solution plays a part in supporting electric mobility. As the industry continues to grow, improvements in convenience, compatibility, and infrastructure will guide the way forward for both new and experienced EV owners.

Irish Agency Opens An Office in the Metaverse

Connector by Granite is the first Irish agency to join the Metaverse. The agency’s Metaverse office joins its other locations in Dublin, Cork, Galway.

The virtual facilities include a reception, 12 meeting rooms and an auditorium for events for up to 200 concurrent users.

Commenting on the launch, Strategy Director, Ivan Adriel, said: “Metaverse is a term first coined in Neal Stephenson’s 1992 novel Snow Crash, but in recent years it has taken the world by storm and is now used to describe a world in which the ‘digital and physical’ are blurred. Our new office is a space for experimentation and collaboration and invites our clients to discover what’s next.”

According to Global Web Index Europe, the knowledge of the Metaverse is split almost equally into three groups: 33% who understand the concept, 37% who have heard of it but aren’t sure what it means, and 30% who aren’t sure at all.

Over half of consumers say they are interested in participating in the Metaverse, with 1 in 3 of those who hadn’t heard of it before still saying they wanted to be involved.

Luciano Jacob, Creative Director, celebrates the possibilities the new space brings “The Metaverse allows us to push creativity to limitless frontiers, break the limits of geography to bring people together. We are delighted to launch our office in the metaverse and experiment with new possibilities.”

Granite Digital acquisition of Connector to generate €1 million new revenue over next 12 months. #GraniteDigital #Connector

Granite Digital, Ireland’s leading full-service digital transformation agency, today announces that it has acquired Dublin-based digital and creative marketing agency, Connector. Granite Digital is forecasting additional revenues of €1 million over the next 12 months following the acquisition.

 

Connector is a multi-award winning creative agency which has developed innovative digital campaigns for leading Irish and multinational brands, such as Volkswagen, Dr. Oetker, Huawei, FreeNow, RTÉ, KBC Bank and Littlewoods Ireland. The agency offers digital strategy, content creation and influencer marketing services.

 

The acquisition of Connector opens a global market opportunity for Granite Digital, contributing to its increased forecasted revenues. Connector is already involved in the development of several projects with multinational clients in global markets, creating the opportunity for Granite Digital to offer these clients a range of additional digital services both in Ireland and overseas.

 

Granite Digital will retain the Connector brand and all of its existing employees, making it the largest independent digital agency in Ireland. The Granite Digital senior management team saw the opportunity to greatly enhance its creative offering and can now provide clients with a full suite of digital marketing services, as well as web and application development and design from the one entity.

 

Connector will continue to provide innovative campaigns and projects to its existing clients, now with additional digital and development services available, Conor Lynch, founder and former CEO exits the business to launch his new venture SelfMakers.com, a platform offering personalised career plans to enable employees, entrepreneurs, freelancers and others to achieve self-made success.

Announcing the axquisition of Connector by Granite Digital are (L-R) Ivan Adriel, CEO, Connector, and Seamus White, co-founder and Partner Granite Digital

 

Granite Digital, which has offices in Dublin, Cork and Galway, remains on track to achieve its €10 million annual revenue target by 2023. In combination with strong organic growth, Connector is the latest company to be acquired as part of Granite Digital’s wider acquisition strategy to ensure it achieves its growth targets. The company also recently acquired application developer, Apps Made Easy, and is open to further opportunities. 

 

Ivan Adriel, is Connector’s current CEO. He will assume a wider role as Granite’s Creative Strategy Director. He commented: “Both during and following restrictions imposed by COVID-19, it is more important than ever for businesses to leverage creative and digital opportunities to remain competitive in a changing world. For example, with less people on the high street, we are helping brands to divert out of home advertising spending into innovative areas, such as our influencer platform, to ensure that brands and their campaigns can still reach their target audience no matter where they are located.

 

“The coming together of Connector and Granite Digital means clients can get the best of creativity and the best of digital in a one-stop shop. With us, companies can now enjoy a seamless integration of all digital and creative channels, activities and strategies – ensuring brand consistency and significant cost savings.”

 

Seamus White, Co-Founder and Partner, Granite Digital, said: “This acquisition is fantastic news for everyone within Granite Digital and Connector and especially our existing and prospective clients. With our combined skills and knowledge, we can now truly provide companies both in Ireland and overseas with market-leading digital and creative services. Connector’s involvement on global projects with huge blue-chip organisations is opening entirely new doors for us, enabling Granite to offer a full suite of digital services to some of the world’s most recognised brands.

 

“It was evident from the outset that this partnership was the perfect fit not only from a business perspective, but also culturally. We share the same vision of enabling brands to thrive through rich engagement, excellent user-experience and highly-coordinated messaging, with the Connector team bringing real creative flair to this ambition. We are excited to bring our combined skills and knowledge to bear to provide brands with the creative edge needed to stand out from the pack and succeed today”.