Jabra ships Elite 85h headphones with SmartSound: exclusive AI technology for intelligent adaptive audio

Announced at CES 2019, Jabra is now shipping the newest addition to their Elite range of headsets: the Elite 85h headphones. The new headphones are engineered with Jabra SmartSound, based on audEERING context intelligence technology and include Active Noise-Cancellation (ANC) and Jabra’s HearThrough technology, which enables users to decide how much of the outside world penetrates through to the listener. Whether you are commuting, need to concentrate or are in a crowded place, SmartSound ensures the audio of the Elite 85h automatically adjusts to your surroundings to offer the best calls and music experience.

The Elite 85h headphones set new standards across the board, with 36-hour battery life (with ANC activated), crystal-clear sound with advanced 6-microphone call technology, 40mm custom-engineered speakers for top-quality acoustic experience and industry-leading durability. Together with SmartSound and intuitive Voice Assistant Control – the Elite 85h are the smartest ANC headphones on the market.

Like every Jabra device, the Elite 85h has been engineered to meet the challenges that users face in the real world. In today’s digitally-connected society, noise overload is considered one of the key factors affecting personal wellbeing. Jabra’s SmartSound technology tackles noise pollution in a way like never before. Jabra has an exclusive part ownership of intelligent audio analysis company audEERING, the world leader in audio AI technology. The relationship allows Jabra to include environmental adaptation into the new Elite 85h headphones, creating a personalised audio experience that goes beyond current Active Noise-Cancellation (ANC) solutions available in the market.

SmartSound, driven by AI technology  

Jabra SmartSound is based on audEERING’s context intelligence technology, which uses real-time acoustic scene analysis of environmental sounds. The technology can detect more than 6,000 unique sound characteristics and uses this to adapt audio output to each specific context. This means that when moving from a noisy train station into a quiet train carriage, the context intelligence technology will take notice and will automatically adjust the audio to the changed surroundings. It will select one of the three moments: ‘Commute’, ‘In Public’ or ‘In Private’ to guarantee a consistent quality for your audio experience. Users can personalise their calls and music settings even further through Jabra’s Sound+ app, which will remember your preferred settings within the mode for future similar situations.

Dagmar Schuller, CEO at audEERING said: “audEERING’s AI based audio context intelligence technology empowers the new Elite 85h headphones by Jabra to deliver the best call and music experience on the market. Users can be sure to get the most sophisticated product there is with reliable and innovative AI technology made in Germany.”

 The microphone solution combined with the Jabra Sound+ app creates a quick Voice Assistant access experience. Users only need to touch a button on the headphones to interact with Alexa, Siri® or Google Assistant™.

René Svendsen-Tune, CEO at Jabra said: “One of the biggest challenges for people on-the-go is consistency in voice, call and audio quality in every environment, whilst ensuring the best voice interaction and connectivity that allows for either total concentration or relaxation. Our Elite range represents the best-in-class products for calls and music. We developed SmartSound, to ensure we can continue to deliver quality calls and music experience wherever you are. The Elite 85h is a revolutionary headset that will change the way we experience sound and cope with noise in the future.”

Key features of the Jabra Elite 85h:

  • SmartSound: Audio that automatically adapts to your surroundings
  • One-click access: Voice Assistant access at the push of a button
  • Four colour variations: Black, Titanium Black, Gold Beige and Navy
  • Battery: Up to 36-hour battery with ANC activated and 41 hours without ANC
  • Microphones: 8 microphones in total. 6 dedicated for calls, 4 for ANC and 2 hybrid mics for both calls and ANC.
  • Speakers: 40 mm custom-engineered speakers
  • Durability: Unique IP52 dust and rain resistance, backed by a 2-year warranty against water and dust
  • Personalise: Jabra Sound+ app for SmartSound features, including customised settings

Availability & pricing 

The headset will be available in four colours (Black, Titanium Black, Gold Beige and Navy), Available from April 2019 at selected retailers at MSRP 279,99 GBP. Find out more about the Jabra Elite 85h and SmartSound at: www.jabra.co.uk/bluetooth-headsets/jabra-elite-85h.

Review – The Sony Xperia 10. It delivers for its price. #Sony #Xperia10

The Sony Xperia 10 was a phone that when I seen it first I was like hmmm that new aspect ratio is odd but I was wrong after trying it out, In fact it is a great idea given the device is much taller but it just works, Well for me anyway.. The 21:9 is a new era in screen size which in fairness might suit some and not others but its a difference depending on how you use the device and what for but for me my phone is like a body part I need it for business and pleasure if you will.

I am not going to bore you with specs but have a look at the unboxing where I go through them and the UI all in one video…

The Xperia 10 is a mid range device so lets get that out of the way and even though it has a unique aspect ratio it would pass for a higher tiered phone but its not under the hood, Having said that it is a good performer all round which is important for many and even a power user like myself I seen no problems during my test period which surprised me.

This device is aimed at the media consumers which most of us are but there is not much content out there to support this aspect ratio just yet this will change though. Nexflix being one platform you can use is one area where you can get to test the 21:9 and also You tube offers the same as well as the phones own camera you can create different aspect ratio videos  which is great..

Limitless is a series I was watching on Netflix and watched the rest with Sony Xperia10…And it was quite enjoyable with a good set of cans…

Today most productions are shot in 16:9 so in time this will change,the next problem is using the phone with apps that are not yet supporting this aspect ratio with either black bars on the sides or top and text cut off but its something you will have to put up with until these are optimized.

Asides that the phone delivers everywhere else by that i mean your daily usage be it surfing the web,emails social and so on and there was no lag to be found using multiple apps on the go at the same time, I tend to have several open when multitasking as I move from one to the other and it performed well here which was good. The height of the phone is something to consider with people that have small hands but it does offer one handed use which is useful here if you cant reach the top of the screen.

OK so moving on the phone is a quite capable phone for everyday use simple as given the form factor it works given it might take some getting use to but it delivers on the usual daily usage anyone would have even power users so the camera is the next feature people will wonder about and how the video performance is too well we have lots of samples to pick from in different resolutions including 4K and slow mo..

The camera performance was mostly good and better than expected but I did notice some instances when images looked washed out losing colour accuracy but getting the ideal shot would require the right conditions and if you have them you are fine but you can also edit afterwards which some phones now offer like the Nokia 9 for example which is one thing I question. Why do people want to spend time editing images when most of us just want to point and shoot and share not spending time editing afterwards. When using the camera on this device for the likes of Instagram and so on you have all the native tools you need built in on social apps if you are not happy.

The build quality is good on this compared to the L3 for example however Sony should start following other manufacturers and throwing in even the basic clear gel case as even now I find it hard to find a case in a store for it  but its just a small recommendation I am throwing out here it sweetens the deal a bit more and protects your device out of the box rather than waiting to find one in bricks and mortar.

Battery life was an area where I never got a full day but in fairness I don’t with many phones as I am a power user,the average user though should see a day with moderate usage. There is not many phones out there today that would see a power user see a full day but this did beat my expectations overall and I feel most will be happy enough but it does have quickcharge. The way I use my phones the poor X10 was probably begging me to put it down…

The X10 comes with Android 9 out of the box which is a good start and comes with USB-C which is good to see and most welcome when most of us now use USB-C whilst some manufacturers still send out Micro USB devices having said the the L3 is just that but at least Sony are making a move in the right direction alongside loosing that square design the X10 is nicely shaped and rounded off on the corners and does not have that sharp experience.

Is the X10 worth the money. Yes but there is others out there offering a bit more however if you want to consume media on a phone the new aspect ratio is great but might not suit all however as I said above the one handed mode is there to help you around this but for watching movies and so on this is the phone to do it on and if you have a good pair of headphones there is still a headphone jack available..

Review – The Sony Xperia L3. For the money you can’t complain. #Sony #XperiaL3

The Sony Xperia L3 is a 5.7” HD display resolution smartphone with a comfortable feel. The smartphone is hard to distinguish from most of the major brands in terms of size and feel. The thickness is fractionally bigger than similar other brands of phones, the corners are comfortably rounded as compared to some of the older Sony phone making it comfortable to hold.

Texting in one hand is possible as the phone is not the size of a phablet. The weight in a pocket at 156 g is comfortable. The smartphone as you would expect from Sony is strong made of Corning Gorilla Glass 5. The phone has a side-mounted fingerprint sensor on the right edge, which is used to lock the phone and allows contactless card payments via NFC. The phone has a single USB Type-C port at the bottom of the phone.

Key specifications

· 5.7in, HD+ IPS display, 18:9 aspect ratio

· Quad-core 2GHz MediaTek Helio P22 processor

· 32GB of eMMC storage (expandable via microSD up to 128GB)

· 3GB of RAM

· 13MP rear camera (f/2.2), 2MP (f/2.4)

· 8MP selfie camera (f/2.0)

· 3,300mAh battery

· Unlock in a touch, with built-in fingerprint sensor.

Display:

The display is a 5.7″ HD+ with 18:9 ratio which supports image formats: JPEG, GIF, BMP, WebP, WBMP, DNG This Supported video formats: MPEG-4 Video, H.263, H.264, H.265, VP8, VP9. The display is not a 4K screen as seen on the high-end models. When watching most movies, TV shows and photos this is not noticeable on the 5.7″ HD screen, when watching in a darker environment this display may not be a bright as on more expensive phones.

Memory and storage:

3GB RAM 32GB eMMC internal memory3 Up to 512GB microSD card

The Ram on the phone is the first sign this model is not a high-end phone which may not be noticed by everyday users, intense power hungry users may notice when using multiple apps simultaneously there may be a lag. Standard Android apps take approx. 300MB of RAM each ensuring the first app works ok but as you keep app open or don’t power down the phone, the Ram comes into its own, E.g. YouTube, WhatsApp, Spotify, Twitter, could take nearly 1 GB. Once you include Gmail, Maps Google photo, nearly 2 GB is used which results in software swapping the app. Normal users won’t notice any lag. Power hunger apps when tested, continually opening a large number of apps and swapping between results in a lag not noticed on the range of more expensive phones.

Operating System:

The Sony Xperia L3 comes with Google Android™ Oreo4 or Android 8.0 Initial release date 2017 with 9.0(Pie) released in 2018, now going on version 10 Android Q. the older operating software on this phone works solid but won’t excite.

Camera

The Xperia L3 is fitted with a dual-camera setup on the back of the phone, the rear camera is a 13MP aperture (f/2.2), 2MP (f/2.4) with a front camera 8MP (f/2.0) which is ideal as a selfie camera. As one would expect, Sony experience in camera and display stands out to give clear and crisp images. This model does not support High Dynamic Range. HDR which allowed the camera to process photos slightly differently than normal in order to capture greater detail from bright and dark areas in your photo. The software on the camera does not provide a great zoom option but the Bokeh-effect provided excellent portrait shots. The Video option shoots in Full HD (there is no 4K)

Battery :

The phone comes with a Non-removable Li-Ion 3300 mAh battery with a fast battery charging USB power delivery. Sony uses the Xperia Adaptive Charging”, which monitors your phone as it charges, this is to ensure the battery doesn’t degrade quickly. Sony data states a few minutes of charge should provide up to 2 hours of use before the battery dies. The 3300 mAh battery compares well to phones costing 3 times the amount e.g. Huawei P30 Pro with 4.200 mAh battery, Samsung Galaxy S10 at 4,100mAh, Apple does not disclose battery power but Xs has a 3.174 mAh, the Pixel 3 XL has a 3430 mAh battery.

Image samples..

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Setup

The setup is standard android setup with the annoying request to accept various T&C, this is the same in budget and high-end phones.

Conclusion

The Xperia L3 is a mid-range phone but has the look and feel of a more expensive phone. The Sony Xperia L3 has a fingerprint scanner on its side and dual cameras on its back. The operating system has been tried and tested to ensure it works but lacks a punch as seen on top end phones, the use of basic Apps work quickly and smoothly but can lag if multiples apps are open and opened with the unit not powered down or closed. The smartphone came with a variety of sensors, Accelerometer, Ambient light sensor, eCompass Fingerprint sensor, Magnetometer Step counter, Step detector, Significant motion detector and Proximity sensor. This is an ideal model in terms of design, a widescreen for watching a movie, reasonably good dual-lens camera with software that works well.

Forget the Fold – @ABIresearch Biometrics and Ultrasound Technologies Are Better Bets for Full-Display Smartphones

The foldable phone has got off to a bad start..well for Samsung anyway and we have yet to see what Huawei has to offer when it finally gets into the hands of the public domain. Samsung however can be praised for making the first attempt which has been years in the making and they have done the right thing by holding off on sending out units to customers. Going forward is the foldable screen a thing, A new form factor and something to consider? Some research from ABI Research draws some conclusions on this very topic..

In the vigorous pursuit of full-display smartphones, vendors are either increasing screen-to-body size ratios or offering a foldable or flexible screen.  However, considering the recent debacle with foldable screens, full-display smartphones will initially be best realized through improved biometric technologies, ultrasound, and gesture control. ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, forecasted that camera-based recognition will be a dominant smartphone biometric technology, reaching 487 million shipments in 2023, followed by in-display fingerprint scanners with nearly 228 shipments in 2023.

“Many of these technologies allow vendors to develop smartphones with larger overall screen sizes by reducing the need for sensors, buttons, and other features on the front screen,” said Stephanie Tomsett, a Research Analyst at ABI Research. “They allow devices to have minimal bezels, thereby creating a relatively smaller form factor for an increase in display size, which can also be achieved, eventually, through the use of foldable screens.”

With many new interfaces developing, the use of in-display fingerprint scanners removes the need for an additional sensor or button on the front of the device, putting the technology behind the screen. Camera notches and punch-holes, such as Samsung’s O, U, and V Infinity Displays, also add to the increase in screen real estate on the front of the device, while sound technologies such as LG’s Crystal Sound OLED use the display as a speaker, removing the need to house speakers on the front of the device. The use of ultrasound gesture control technologies does not require additional sensors to be on the front of the device.

Vendors are keen to develop new technologies and ways in which to increase the smartphone screen-to-body size ratio, driving toward designs with complete glass front displays while keeping form factor size to a minimum. As this next wave of innovation approaches, the market is braced to provide more immersive experiences based on touch and touch-less UI experiences. Rumors suggest that Apple is working toward creating a smartphone with no holes, speakers, or grilles, utilizing many of these technologies, which is similar in concept to a device that Meizu has developed. There will be a requirement for significant investment in these underpinning technologies, and many companies have patents in place that will further aid this push toward a full front, immersive screen experience. Apple has a patent for an iPhone that allows the screen to be a speaker, Samsung has a patent for a smartphone that allows the screen to be a camera, and LG has a patent for a smartphone outlining a full screen, all display device. However, with any number of options, including foldable displays, open to vendors, there is some debate as to how these options can be used in tandem, and whether some will be become obsolete due to their lack of utility, excessive added costs, or delivery of poor user experiences.

“Vendors looking to develop bezel-less screens need to be aware of the issues and challenges surrounding the technology. In particular, the bezels help to provide protection for the sides of the smartphone, so alternative methods of protection need to be found. They also prevent accidental interaction with the side of the screen, so responsiveness technologies need to be explored to ensure that consumers do not become frustrated with unwanted interactions,” concluded Tomsett.

These findings are from ABI Research’s New Smartphone, Tablet, and Wearable Form Factors and Technologies application analysis report. This report is part of the company’s Smartphones and Wearables research service, which includes research, data, and executive foresights. Based on extensive primary interviews, application analysis reports present in-depth analyses of key market trends and factors for a specific application, which could focus on an individual market or geography.

 

Edifier Delivers Bookshelf Brilliance with R1280T. #Edifier #Speakers #Audio

The best-selling 2.0 speakers, the R1280T have been refreshed in a crisp white to bring your Scandinavian design dreams to life. Costing £89.99, these affordable bookshelf speakers are versatile in both form and function – they look just as good as they sound.

See https://www.edifier.com/ for more

WARNING – Postal scam to beware of offering millions. #Scams #Post #Letters

We are no strangers to getting those emails from the captains desk or some poor unfortunate dude who has inherited millions and wants to share some of the wealth via your inbox or text sometimes via whatsapp but this is a new on me and something you need to watch out for especially the elderly or for those who are not tech savvy or up to date on such incidents. We read and here about it every day its still an issue and sadly some fall for these scams.

This is a new one sent via post with Royal Mail with the usual modus operandi seeking to hand over vast amounts of money but not contacted prior as seen in the letter,this time around they provide contact information so you can negotiate the terms in private.Anyhow be careful and pass it on and bin it straight away..

Have you got one of these or know anyone that did?

‘Groov-e’ wireless headphones available as affordable Apple and Beats alternatives #Headphones #Earphones #Tech

With Apple’s AirPod 2 now in the shops and Beats announcing the availability of the Powerbeats Pro from May, there’s never been more choice for music lovers that are looking to tune in and be tangle free when browsing Spotify, YouTube and Netflix.

An ideal present for Father’s Day or just anyone looking for affordable Bluetooth headphones with impressive stereo audio quality, Groov-e’s range of headsets offer easy listening whether at the gym, commuting or relaxing on the sofa.

Groov-e Playbuds 

 

An affordable alternative, these true wireless headphones allow users to be free from any cables or neckbands and offer an uncompromised, completely wireless sound with impressive stereo audio quality. A sleek, compact and minimalistic design ensures that users are able to connect the Playbuds seamlessly with any smart- device that’s up to 10 metres away. Boasting Bluetooth V4.1 technology as well as three hours of listening time and 20 hours on standby, users simply place the Airbuds inside the carry case when the battery is low. The portable case, which doubles up as a charger, will then provide an additional seven hours of music playback, allowing users to stay connected for non-stop listening on the go.

SEE OUR REVIEW

Groov-e Connect

Designed with the active user in mind, the Connect Wireless earphones offer users a flexible, lightweight neckband design with integrated earbuds, Bluetooth connectivity, nine hours of battery life and brilliant sound quality. At £29.99, the Connect Wireless earphones are the perfect option for those on a budget.

The flexible neckband helps for a comfortable and secure fit whilst control buttons that are conveniently located on the neckband ensure that control is at your fingertips when answering calls or flicking through playlists. Additionally,  the earbuds feature convenient magnetic ends making it easy to attach them together and store when not in use.

Groov-e Kidz Bluetooth headphones..

Not to forget little ears too, these Bluetooth headphones provide a great listening experience without the kids getting caught up in the wires. Suitable for all Bluetooth-enabled audio/video devices including smartphone, tablet, laptop and portable DVD the Kidz offer up to 7.5 playtime plus an optional 3.5 mm headphone jack means they can continue to be used even when the battery dies. The comfortable fit means that kids will gladly wear them whilst they catch up on YouTube or travel in the car over the May Bank Holiday breaks. SEE OUR REVIEW

See https://www.groov-e.co.uk/

Reasons to make an MVP mobile app before the full-fledged one by @audrey_throne #MVP #Apps

Countless apps are released in the app stores on a daily basis. However, a very limited number of these apps sustain. What could be the reason behind this? The truth is that the majority of these apps are haphazardly built and launched without proper testing. After a few downloads, these apps end up becoming obsolete. This brings us to revise the whole process of app development and launching. Perhaps, there should be some kind of a testing or sampling system before fully launching an app. This is where the concept of Minimal Viable Product (MVP) comes in.  

What is an MVP?

An MVP is that version of an app that is released in the market before the final app in order to validate it from the customers with the least effort. The MVP makes sure that the final version of the app goes well. It offers the basic or essential functions of an app which are made through minimum coding and customization. Building an MVP can also save a company from the overhead development costs of their app. App development companies usually offer services for building MVPs.

There are usually two approaches for mobile app development; the traditional approach and the MVP approach.

source

The traditional approach has a lot of loopholes; for example, it is a rigid process, has poor testing, bug issues and is slow paced. In such a case, even if you hire a proper app development company, success cannot be guaranteed.  The MVP approach, on the other hand, offers a better way to deal with these shortcomings. It is a validated way for companies to test their idea with their customers. Below in this article, we have listed 9 reasons why you should build an MVP for your app before the full-fledged version.Read more about MVP software development

Reasons to make an MVP mobile app before the full-fledged version:

  1. Gives market insights:

An MVP allows you to get your product into the market with a minimum possible investment. You are offering a basic version of the app rather than a full blown product. This will allow you to gather market insights. These include the validity of your idea, potential customers’ demographics, comparison with competitors and the costs involved. Airg reviews state that these will help you in getting informed about the market demand and user needs.

  1. Helps in building a brand name

With the release of an MVP, you will be able to get your name into the market and build up a customer base. When you release the full version of your app, people will be able to visualize and associate to the journey of your brand’s growth and development. These elements will contribute in the longer run for building your brand’s name.

 

  1. Lowers the cost

An MVP allows you to distribute the cost of app development over an extended period rather than taking a huge risk at once. Also, the more complicated your app is the more investment it will require. Building an MVP requires lesser money. The features of an MVP are cost-effective and minimal. You will not lose a lot of money even if an MVP fails.

  1. Saves time

It takes less time to build an MVP since it has just the basic features with marginal coding. Imagine you spent a lot of time in building your app features and nothing happened when you released it! Sounds like a horrible dream! You can, therefore, utilize your time in building an MVP and testing it. This will allow you to create an app that is more appropriate and user friendly.

source

 

  1. Helps to fix security issues

Security issues with mobile apps are quite common. You certainly do not want to spend money and effort on launching the full-fledged version of your app and later receive customer complaints regarding security issues. An MVP will allow you to identify and resolve the security issues beforehand. When you resolve these issues at an initial level, you will able to gain customer trust and increase your conversion rate.

  1. Helps to collect feedback

With an MVP you can have a feedback framework to work on and improve in the future. To get the maximum benefit from your MVP, collect feedback directly from the users. Identify the loopholes as pointed by the users and improve them periodically. Some of today’s top-notch apps such as snapchat, Instagram and Uber started as simple MVP versions and worked on user’s input to become better. You can avail services of app development companies such as app vertical for improving the final version of the app before launching.

  1. Creates a viral effect in getting customers

An MVP will help you to attract potential customers at a very early stage. These customers will tell their friends about your app, and a viral effect will be created. By the time you release the full version of the app, you will already have a strong customer base. You will also get your first paying customers who trust in your brand and its performance.

  1. Helps to attract investors

Money, of course, is important for any business. Before investing in a mobile app, the investors are usually highly interested to see a basic version. When you have an MVP ready with you, you will be able to show the investors your efforts, acquired customers and their feedback. In other words, you will increase your chances of investment.

  1. Minimizes efforts

Besides saving your time and money, an MVP will also allow you to save your efforts. Most importantly, you will be able to plan wisely and scale your business properly.

Conclusion

An MVP will enable you to learn a lot more about your key users with a basic version without spending a lot of money and time. All you need to do is identify the key functions of your app which should be present in the MVP. Once done, work with a development company for the execution of your project.

Author Bio

Audrey Throne is a mother of a 3-year old and a professional blogger by choice. Throne is passionate about lifestyle, business, automotive, technology and management and blogs frequently on these topics.

Find her on Twitter: @audrey_throne.

@Cowboy_HQ takes to the streets in a bid to transform the urban commute with new smart electric bike #ebike

Belgian start-up Cowboy, designer and developer of the award-winning smart electric bike has today announced its plans for European expansion with its innovative way to ease traffic, reduce emissions and bring cycling to the modern world.

With traffic congestion plaguing built up areas across the globe, electric bikes are proving to be the fastest means of transportation, beating cars and public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around cities. Cowboy enhances the riding experience by unifying intelligent technology, sleek design and meticulous customer service.

Founded in Brussels in 2017 Cowboy has raised ten million EUR to date from international investors (including Index Ventures, Tiger Global and Hardware Club) in its Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. Today Cowboy announces its latest model as it sets it sights on European expansion in 2019.

“We have just reached a milestone of 1 million kilometers ridden on Cowboy equating to a saving of 112,944 kg CO2 : a great moment for us to embark on the European expansion“, says Cowboy’s co-founder and CEO Adrien Roose. “We see fantastic potential across the European market for electric bikes with customer demand increasing as cities continue to grow, traffic grinds to a halt and we look for ways to cut our carbon footprint”.

At the heart of Cowboy is the user experience enabled by technology at every step, from purchasing and riding the bike to customer support and service.

Design meets tech

Cowboy was designed to embody the founders’ vision of a sleek, light and agile bike, using high-quality components and customised assembly. With its clean design the bike weighs just 16 kg and comes with a light and compact removable battery with a range of up to 70 km. The bike intuitively reacts to the riders’ needs from the moment they begin to pedal: the automatic motor assistance senses when the rider needs more power and adjusts accordingly, without the need to switch gears. The integrated front and back lights illuminate the path for safety, with back lights increasing intensity while braking.

Full connectivity

The bike is controlled via the Cowboy app available for iOs and Android and uses Bluetooth to provide the owner with a safe digital key to activate the bike. A live dashboard keeps the rider informed of the status of the ride in terms of speed, duration, distance and battery level. The app also allows users to turn the front light on and off and has an integrated navigation system. If the bike is stolen, the ‘Find My Bike’ function in the app helps to locate it via GPS thanks to the built-in SIM card.

Continuous customer support along the way

From the test drive to the daily commute, Cowboy riders have constant access to the customer support. Cowboy will sell directly to consumers via cowboy.com, cutting out the middleman. The remote diagnostic system sends push notifications to alert the rider about any maintenance needs, e.g. if brake-pads need replacing or when the tires need inspection.

By pairing smart design and innovative tech Cowboy follows the basic principle of making the daily journey as comfortable and intuitive as possible for the rider.

“We started Cowboy with the vision to build the most exciting bike for the urban commute”, Adrien Roose comments. “By eliminating the three main hurdles associated with electric bikes – high cost, poor design and redundant technology – we’ve created an electric bike that is both exciting and practical and set to become a mainstream mode of transport. Cowboy allows urban dwellers freedom from the constraints and stress associated with the daily commute without a huge price tag or technology that will age fast”.

Cowboy retails at EUR 1,990 and will be available for purchase in the UK later this year.

Learn more here.