Category: Social Media

Instagram launches new fundraising tools for Earth Week

Instagram is launching a new fundraising feature within Instagram Reels to give people a new way to do this. Now available in more than 30 countries, including Ireland, people can donate and create fundraisers for important environmental causes directly from Reels. Globally, more than 4 million people have donated over $150M (c. 140M EURO) to date through Facebook and Instagram Fundraisers to combat climate change and support environmental protection.

Most popular Earth Day related emojis and hashtags in Ireland

  • Emojis:
    •  (Green heart)
    •  (Globe)
    •  (Honeybee)
    •  (Deciduous tree)
    • ️ (Recycling symbol)
  • Hashtags:
    • #earthday
    • #climatechange
    • #earthdayeveryday

Learn More About Climate Change and Make an Impact for Earth Day:

 Here are some ways you can help tackle climate change across Meta technologies, whether that’s leading the charge on fundraising for a cause on Instagram Reels or just learning more about climate issues:

  • Visit the Climate Science Centre: We’re adding new features, including highlighting everyday actions people can take and showcasing new data that shows country-level emissions. More than 200 million people have visited the Climate Science Centre, now available in 150 countries.
  • Shop second-hand on Facebook Marketplace: Currently in Ireland, there are over 3,500 zero-waste, recycled or up-cycled items listed on Facebook Marketplace. You can use Marketplace to buy, and sell secondhand items in your local community — from bicycles and plants to clothes and home decor.
  • Show support for the environment: 
    • On Instagram, we’ve collaborated with illustrator Ping Zhu to create stickers that encourage people to express their support for Earth Day and the environment. When someone uses one of the stickers in a story, they’ll get added to a multi-author story that shows up in the first spot of the Stories tray at the top of Instagram.
    • On Facebook, we’re adding profile frames that let people show their support. 
    • On Messenger, we’re releasing a custom sticker pack and 3D avatar stickers built just for Earth Day. We’ve also partnered with Ellen DeGeneres to bring an Earth Day-friendly version of her mobile game Heads Up! to video calling on Messenger and Instagram.
  • Explore environmental VR content on Quest: Immerse yourself in conservation experiences across the globe with virtual reality apps and experiences from Meta Quest. Encounter endangered mountain gorillas in the volcanic jungles of northern Rwanda and walk with giant pandas rescued from the wilds of China, or sit with the children of Cabo Pulmo to learn how overfishing is impacting their local reef and livelihood.

Commitment to the Environment

We’re sharing new efforts towards our goals of net zero emissions across our value chain and accelerating the renewable energy transition which you can read on our latest Newsroom Post https://about.fb.com/news/2022/04/make-an-impact-for-earth-day/

Carbon Food-Print: The Climate Impact of Trending TikTok Food Revealed

New research has revealed that a cheeseburger produces more grams of carbon dioxide equivalent (gCO2e) than any other trending food, followed by mozzarella sticks and then banana bread.

With My Emissions revealing that 25% of greenhouse gas emissions coming from food, Uswitch has analysed each ingredient of the top trending food and drink to discover which recipes are having the most impact on the planet. The research involved running the ingredients of 72 recipes through My Emissions Food Carbon Footprint Calculator and adding up the grand total emissions number for each one to discover the highest and lowest emitters of the top trending food and drink. 

The results reveal that a cheeseburger (which has over 780 views on TikTok) is the worst emitter amongst top trending foods; comprising of a hamburger, a bun, ketchup and cheddar cheese, the American-favourite meal produces 5,768 gCO2e which is the equivalent of driving your car for over 14 miles! The second-worst offender is mozzarella sticks producing 2,346 gCO2e, and the third on the list goes to the recipe seen on everyone’s social media in lockdown – banana bread. 

Viral TikTok recipes make up 40% of the top 20 highest emitters list; baked feta pasta is fifth producing 1,929 gCO2e, DIY hazelnut spread is seventh with a total of 1,658 gCO2e, whilst the TikTok breakfast sandwich (bread, cheese, eggs, and butter) is in ninth producing 1,506 gCO2e. Outside of the top 10 are the famous tortilla wrap (12th), mini pancake cereal (16th), floral focaccia (17th), pesto eggs (18th), and ice cream bread (20th).

Top 20 Foods With Highest Emissions

  Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Cheeseburger 780.4 million 5,768
2 Mozzarella Sticks 12.6 million 2,346
3 Banana Bread 283.9 million 2,332
4 Mac and Cheese 1.3 billion 2,060
5 Tiktok Feta Pasta 1 billion 1,929
6 Hot Chocolate Bomb 131.2 million 1,858
7 DIY Hazelnut Spread 1.8 million 1,658
8 California Rolls/Sushi 1.4 million 1,573
9 TikTok Breakfast Sandwich 169.1 million 1,506
10 Camembert Fondue 44.3 million 1,241
11 Fettuccine Alfredo 13.9 million 1,209
12 TikTok Tortilla Wrap 44.2 million 1,184
13 Chicken Quesadilla 9.2 million 1,058
14 Breakfast Charcuterie 103,000 1,054
15 Souvlaki 28.1 million 1,031
16 Mini Pancake Cereal 1.6 billion 1,006
17 Floral Focaccia 27.6 million 964
18 TikTok Pesto Eggs 220.4 million 955
19 Poke Bowl 96 million 944
20 Ice Cream Bread 9.4 million 894

Top 20 Foods With Lowest Emissions

The trending food with the least amount of greenhouse gas emissions is spicy pickled garlic, which is yet another TikTok sensation. Simply by adding 16 garlic cloves, hot sauce, thyme and chilli flakes to a mason jar you can jump on the internet craze without worrying about the impact on the planet, as spicy pickled garlic emits just 83 gCO2e. This means you could make this recipe nearly 5 times before it had the same environmental impact as taking your car for a one-mile spin. The second-lowest emitter amongst the trending foods is corn ribs – this simple recipe’s total emissions are 289 gCO2e, whilst third place acai bowl has emissions totalling 354 gCO2e.

Interestingly, only two of the meals on the list are meat-based, while the rest are either vegan or meat-free; this compares with a total of nine foods featuring on the top 20 worst emissions list that are meat-based. Chilli and garlic scallops round off the top 10 list with 522 gCO2e total emissions and the only other meat-based meal is the American breakfast choice of bacon and pancakes, emitting 583 gCO2e ranking the 14th lowest emitter of trending foods.

Just like the top 20 highest emissions, there are many recent viral recipes amongst the foods with the lowest emissions; TikTok pasta chips (literally pasta baked into chips) is the sixth lowest emitting just 468 gCO2e, three-ingredient creme brulee is 12th on the list, followed by the colourful sweet treat Cloud Bread which has a total emission of 582 gCO2e.

Trending Dish Views on TikTok Total Emissions (gCO2e)
1 Spicy Pickled Garlic 215.7 million 83
2 Corn Ribs 11.7 million 289
3 Acai Bowl 215. million 354
4 Beetroot Hummus 84.5 thousand 375
5 Smashed Brussels Sprouts 227.6 thousand 428
6 TikTok Pasta Chips 897.4 million 468
7 Grazing Boards 34.6 million 476
8 Homemade Bread 70 million 484
9 Baked Oats 803.3 million 501
10 Chilli Garlic Scallops 85.2 million 522
11 Bruschetta 136.7 million 541
12 3-Ingredient Creme Brulee 95.5 million 564
13 Cloud Bread 3.2 billion 582
14 Bacon and Pancakes 85.5 million 583
15 Vegan Buffalo Wings 50.3 thousand 642
16 Cream Tea 2.4 million 643
17 Potato Galette 182.3 thousand 647
18 Sunday Roast – Nut roast 89.5 thousand 702
19 Chilli Oil Eggs 2.7 million 713
20 Eggs Florentine 62.3 thousand 735

Full research can be found here: https://www.uswitch.com/gas-electricity/food-carbon-footprint/

How To Use Social Media The Right Way To Grow Your Business

In the past years, we all have witnessed the power of social media and its impact on our lives. Social platforms are growing insanely and whether we like it or not, it’s life-controlling. This is because it influences our daily decisions in every aspect. It has become our tool to buy, sell, or even search for the best deals, brands, and offers for every tiny and big detail of our lives. For instance, if you decided to buy a new car, you’d reach out to social media for the latest reviews and other users’ different points of view. The same goes for bigger decisions, as well as the most trivial ones, like buying your one-year-old a toy.

 

Social media has become an essential means of marketing for almost every business around the world. It sets the marketing strategies and goals of this era. There’s no easier way to reach customers of different age groups, nationalities, interests, and views. If social media was able to change nations, raise awareness, and connect people around the globe, it can definitely help you with the expansion and growth of your business. Social media advertising services is now another way many people use today.

Generate Your Leads

To expand your online business through social platforms, you need to identify your audience, whether they’re individuals or companies that might be interested in what you’re providing. Identifying your audience means you should literally know every detail about them; their interests, their income, their location, as well as their referrals. Knowing your targeted audience is one of the most important steps in your marketing plan.

Promotional Methods

Your products or services should be directed to the right audience, which can be best done through promotional methods. You need to pick your promotional methods wisely so it best serves your business purpose and targets. Investing in paid ads is a good idea and if targeted to the right audience, it can take you where you want to be. If your ads appear to the right customer based on interest, needs, and age group, it will easily direct to your website. When you reach the right prospect, they might initiate a conversation about the product or service you’re providing. Make sure your ads are not wasted and have reached your targeted audience.

Visual Content Marketing

Creating appealing visual content on social media to tell the audience about your product is a very successful tool to grab the attention of the audience. The visual part in marketing is so powerful, people get engaged with creative graphics, memes, and other storytelling methods that can increase awareness and excitement about what you provide. Now, not everyone is capable of handling visual marketing, so knowing the specific strategies that will work for your business and partnering with a good agency can help you do so to make sure you get the best results possible. It is exactly how you increase your followers, capture fans, and boost traffic to your service or product. Images that you design for your product should represent your business at its best.

Social Media Platforms

Targeting the right audience and making the right plan for your marketing are important factors to expand your online business. Choosing the best social media platforms for your business is a crucial element for its growth and success. While working on your marketing plan, you should be aware of what is called Marketing Segmentation and buy social media accounts to cover all your segments need to know what platforms your audiences and prospects are interested in using. The market segmentation depends on knowing your targeted audience, as well as every single detail about them, even the things that may seem unimportant should be taken into consideration. Another alternative to look at is Signals.

Building Trust

Social media platforms have become much more than a selling and buying tool. Building trust with your customers will keep your business up and running. The trust of your customers is going to increase followers, as well as awareness about your business. Being honest about your products or services is essential, a negative comment or post can take your business down the drain, so keep your authenticity. Being responsive to customers and getting engaged in their conversations builds channels of trust and positive relationships. We’ve seen many times that an impressive comment from a customer may go viral and can reach out more than thousands of ads. You need to work hard on your customers’ satisfaction if you intend to grow a successful business.

 

 

Whether we like it or not, social media plays a vital role in directing your needs and views about almost anything in our life. It is the powerful drive of raising your awareness and directly affecting your decisions. Social media platforms are the best tools to expand your business and make it a success.Reaching out to a targeted audience is a much easier approach nowadays, based on market research and segmentation. Many social media users are so curious to get rapid success, so end up choosing growth tools like path social or other tools. But the real concern is path social legit, can you totally trust these kinds of tools? Well, your creativity and authenticity are the main paths to success in your online business.

How to become a successful seller on Instagram

IG has turned out to be the 6th trendy world platform with 1 billion monthly active users. 

According to the statistics, about 60% of IG users look for business profiles to discover new products, while 90% of users follow IG business accounts. It seems that this platform has long been more than just a field of great visual sharing, but a place where you may profit from the most professional and visually aesthetic images.

Of course, it’s not without advertising because 75 percent of users purchase after seeing an advertisement and visiting the company or brand’s website. But advertising has always been and will be a powerful boost to sales, but are there other ways of captivating new customers without spending a dime? 

Hashtags, customer integration, advanced search Instagram and other features play no insignificant part in successful business promotion.

Let’s see what opportunities Insta offers to bump up your sales and how to sell on Instagram without spending huge sums to buy views or advertisements (everything has a measure).

7 basic steps to become a marketing guru

 

  • Turn into a business account

The first and essential step on the way to sales is to switch to a business profile. The business profile gives you an excellent free opportunity to set up a marketing campaign.

For example, the IG Insights feature provides sufficient, though not complete, analysis for you to determine your Instagram activity’s pace. You can find content statistics, reach, user engagement levels, etc. 

The CTA button under your profile description allows other users to get in touch with you via a phone number or email. Add a link to your website/store to make people more aware of your product, and thus audience reach will increase.

How to make a business page:

 

  • visit your present IG acc to pick out a “hamburger” icon on the top rights of a profile page;
  • choose “Settings”> “Switch to business profile” after scrolling down.

  • Make an advanced search Instagram

Search Instagram influencers, potential clients, partners, or like-minders now is easies. IG is a round-the-clock integration that yields excellent results in the form of new interesting people, partners, a new customer base, or simply accounts that will be your constant source of inspiration or business ideas. 

There are online advanced search Instagram tools to assist you with your lookup: adjust the filters to hit the target and find an appropriate account!

 

  • Make hashtag research

A hashtag seems to be nothing! But it isn’t. Today, relevant hashtags are one of the biggest tricks for attracting an audience interested in your profile.

With modern web-based hashtag generators, you may get the top hashtags according to the keywords you type in. These hot hashtags will help promote your post to the top of IG search and become the navigators that will lead new customers to your profile.

 

  • Use IG advertising

You may customize your ads via Insta images/videos/Stories/Explore feature/carousel/collection but don’t forget to research your audience better to decide on the best way to reach them.

Create ads via: 

  • “Promote” button under your IG post;
  • Using the ad manager on your FB page.

 

 

  • Publish an exciting content

Audiences like constant content updates, especially if we’re talking about accounts, they’re interested in. Feed your target audience with interesting posts, contests, polls in stories, ask their opinion and share incredible secrets from your professional field. Stay in touch with them at all times; that’s what’s important to customers.

 

  • Stick to a specific profile design

Insta is where people come for the visual content. The importance of creating visually appealing posts, Stories, etc., for all purposes (to sell or just inspire other users) remains undeniable. 

Make sure that you have a central theme for your account designed in a specific color palette. Visually compatible profile posts are important for new users because they will estimate your posts with their eyes first and only then read the basic information (or not, if your profile design is not well thought out at all). 

Apply the same filters to all your Insta photos, use the same colour palette, and think about your posts’ layout to give your profile an aesthetic taste.

 

 

  • Use IG Shopping feature

A new Insta Shopping feature made sales even more convenient. That’s because you may now post a product catalog directly on your profile and the checkout feature makes it easier for customers to purchase without leaving Insta. So tag items in a post or Stories to drive more users aware of them.

 

 

 

 

Top 6 TikTok Marketing Tips And Tricks You Should Apply. #TikTock

You have heard the buzz out TikTok, right?  Well, at least you are staying up to date with social medial marketing. It’s encouraging that you want to make something from your videos. But wait, getting into TikTok is one thing and hitting the ground running is another totally new thing. In particular, simple mistakes can cost you. They can castigate you to the bare minimum. So, what are these tips and tricks? How can you improve your marketing in TikTok? Well, keep reading to find out:

The Right Audience

Like any other digital marketing strategy, targeting the right audience is all you need to be successful in TikTok marketing. So, targeting the wrong audience can injure your TikTok marketing game. Therefore, it is quite practical to think of SMM panels as a viable solution for your marketing. particular, consider thinking about your audience. Have your audience in mind when rolling your marketing campaign. It’s important to remember that TikTok isn’t just an advertisement place. According to the stats, this is the platform where Gen Z resides. In fact, the Z Gen accounts for more than 60 percent of TikTok users. So, thinking about this generation is what you need to hit the ground running.

Be Exciting

The Z Gen is all about creativity. This generation prefers videos that are fun. So, not making your videos fun can cost you tremendously. Learn the style of marketing. For instance, similar content cannot be posted on Instagram and LinkedIn. They are different. Remember, TikTok is explicitly designed for entertainment. So, making the content as fun as possible is the key.

 

Pro Tip: To reach more followers, purchase your views from Tok Race.

User-Generated Content

Of course, you can easily upload videos to TikTok. But did you know that not all videos will make you trend? Well, that’s a sad reality. Achieving a high engagement rate goes beyond just uploading videos. Besides consistency, you need to leverage user-generated content. From here, consider repurposing this content. For instance, you can request your audience to create exciting videos. You can then share their videos through your profile. Besides lowering the cost of creating videos, these user-generated videos can boost your engagement rates. Plus, this technique is effective when it comes to gaining customer trust from your followers.

Work Influencers

Who told you that you can do it alone when it comes to TikTok marketing? Well, if you can, then do it. However, the chances of succeeding are lower. The trick lies in working with influencers. With influencers, you have experts who understand how to boost that marketing strategy of yours. So, not working with them can be counterproductive

Additional Mistakes

It’s also important to consider the following additional tips and tricks when doing TikTok marketing:

  • Confirm if your audience is subscribed with TikTok
  • Understand how TikTok Ads work
  • Don’t be too promotional in your videos
  • Embrace creativity
  • Dress well

The Bottom-Line

Use the above tips and tricks when doing TikTok marketing. From getting it right when targeting the audience to working with influencers—these are the tips and tricks you need to reap real goodies from TikTok. Purchase the right Instagram followers from Viral Race, follow these tips, and make your channel trend today!

Social Media for Gamers: Useful Instagram Tips.

Thanks to gaming celebrities like PewDiePie, and a couple of billion dollars the mobile game industry has reached recently in revenue, gaming has become one of the most lucrative gigs these days. Who would assume that something considered only a fun pastime would actually provide a nice living and be considered a profession. 

As the competition is growing, the stakes are getting higher. The modern-day gamer has to work twice as hard to break through the noise and achieve success in 2020. 

Enter Instagram as the perfect visually-oriented platform gamers can find tons of opportunity to promote on. Add the ridiculous popularity of Instagram amongst the perfect demographic – younger folks, and you’ve got the ideal scenario to promote your brand. 

 

If you’re looking for ways to promote your gaming channels through Instagram, we’ve got just the guide for you. For additional info and some advanced hacks, you can read more about instagram growth hacks. 

 

Know your lane

Breaking into the gaming Instagram world is similar to any other niche on the platform in the sense that it requires picking a niche and sticking to it. 

There’s nothing wrong with being the jack of all trades; however, it can be overwhelming trying to incorporate it all at once and succeed. It’s best to pick something you’re great at and add a little personal touch, or a twist, if you will.

For example, you can stream or screen record a specific game and narrate your personal, fun stories as you play. Or, give advice to your target audience on the topics they are most interested in. 

 

Be on-brand

Define your brand colours, logo, fonts, and all the other visual elements and sync it across all platforms. Let your Twitch and YouTube audience easily recognise and follow you on Instagram.

Aside from nailing those recognisability points, you’re also building credibility as a brand by investing in your branding. This also allows for great merch opportunities as you grow your audience. 

https://www.instagram.com/p/B1s-P-FHAQy/

 

Don’t forget the hashtags

Hashtags are the number one most powerful tool to grow your following on Instagram. And we’re not talking just any following, but a specific, targeted following that would want to engage with your content. 

To achieve this, naturally, you would have to include your niche hashtags, the ones your targeted audience uses. The winning formula goes something like this: use 10% of the super popular ones, 80% of niche-specific, and the remaining 10% should be your branded or super-specific hashtags. 

https://www.instagram.com/p/CGYFulTBRX0/

 

Use your Bio wisely

More specifically, the link in your Bio. The only clickable link on Instagram gets the most attention, so it’s crucial to be smart about it.

It’s an ideal opportunity to connect your Twitch or YouTube channels if the majority of your content is there. However, you can change it for the purpose of specific promotion on your website or if you want to direct your audience to buy your new merch. 

 

Test and analyse

Finally, behind any successful Instagram strategy, there are several that didn’t work. So, don’t be shy about trying different things and track their success. 

Experiment with different content, collaborate with influencers and different gaming brands and see what your audience responds to. 

The Instagram Insights provide a solid overview of all the data you need to track, such as reach, interactions, and followers. Of course, you have to switch to a business account to be able to access this feature. 

Over time, as you learn about your audience, you’ll be able to define the right posting schedule and content formats that work best. Until then, be prepared for some trial and error.

Take Your Instagram to the Next Level With These Expert Photography Tips. #SocialMedia #Instagram

Since its launch in 2010, the rise of Instagram has been meteoric. Over 60% of adults online have an account, sharing over 100 million photos per day. But despite the competition, Instagram is still a great place to be noticed.

Three professional photographers who owe some of their success to their Instagram accounts recently got together to share their secrets with O2 Sessions. Quitting their day jobs to follow a shared passion for photography, Bal Bhatla, Vicky Grout and Neil Andrews have learned how to stand out from the crowd.

Getting their hands on some of the best smartphone cameras around in a series of tutorials, they are spreading the message that everybody has the power to take great photos with just a smartphone.

How to take better pictures and stand out on Instagram

 

  • Find the right light

 

Bal Bhatla went from the advertising industry to a low light photography master. He says: “Start with a light source. It could be a streetlamp, a lit shop front, or even the reflection in a puddle. That should give you an interesting image.”

Tech tip: If you’ve taking pictures in low light, set the shutter speed to 1 second and keep ISO low to avoid a grainy picture. When you have a good light source, increase shutter speed.

 

  • Focus on the background

 

It might be tempting to put all your attention onto your subject, but don’t forget about the background. Music lover turned portrait guru Vicky Grout knows this all too well: “If the background isn’t done right, you can ruin the image. You don’t want a background that’s too cluttered or noisy.”

Tech tip: For a focused subject and blurred background, you’ll need to have a small depth of field. You can achieve this by widening your lens. Go for a f-stop number like 1.8 or 2.8.

 

  • Find a new angle

 

Neil Andrews found a fresh perspective when he ditched his job selling greetings cards and started living life through a lens. He learned to stand out from the crowd by capturing familiar London landmarks from new angles. He says that experimentation is key: “Stand in the centre, stand to the side, get symmetry, get asymmetry. Try all kinds of angles. The beauty of today’s devices is that they can store loads of images that can easily be deleted, so take lots of shots until you catch something special.”

Tech tip: For the lowest angle shot possible with a mobile phone, turn your phone upside down so that the camera is close to the floor.

 

  • Be community minded

 

The number of people posting may seem overwhelming, but Instagram is really a platform made up of many small communities. By being an active user, you’ll get more engagement, more followers and more exposure. Engaging with likeminded photographer will also help you develop your skills. Joining in 2011, Neil Andrews quickly joined a London photography group: “It was great to go and talk to them, be inspired by them, see what they did, find out what apps they used, what was their style of photography and meet people with the same passion as me.”

Tech tip: Hashtags are how most people search Instagram. Make yours specific to each picture so that people can find your work.

 

  • Go manual

 

While most modern smartphones have the kind of AI that can take great picture just on automatic, they also let you tinker with the settings on Pro Mode. By playing with ISO, shutter speed or aperture, you can find ways to make your pictures truly your own. Having your own distinct look and feel is essential for standing out from the crowd.

Tech tip: Most flagship phones will have custom settings slots where you can save your perfect set ups.

Start off with these tips and you’ll soon make a name for yourself on Instagram. For more in-depth tutorials from Bal, Vicky and Neil check out their O2 sessions video tutorials.

Less than a third of Irish people trust social media to protect their personal data. #data #socialmedia

Not a surprising figure to be honest and I would be one of those that dont.. A recent survey has proved the same for many..

 Pure Telecom today announces the results of a survey, which found that less than a third (31%) of Irish people trust social media to protect their personal data. The survey of 1,005 Irish adults, carried out by Censuswide in June on behalf of Pure Telecom, found that only 4% of respondents ‘completely trust’ social media networks to protect their information.

Furthermore, it was revealed that younger generations are more trusting with almost half (42%) of generation Z and millennials trusting them to some extent, compared to just 23% of those over the age of 36.

The level of confidence in social media networks also varied among counties with Co Carlow, Co Westmeath and Co Cavan found to be the three most trusting. The area with the least confidence was Co Meath, followed closely by Co Leitrim, Co Kilkenny and Co Tipperary.

Due to privacy and data misuse concerns, 26% of people have deactivated at least one of their social media accounts. Moreover, it seems that men have been quicker to take action with 30% deactivating at least one of their profiles, compared to 23% of women. The counties with the most account deactivations were Co Longford (60%), Co Westmeath (56%) and Co Clare (39%).

The research also found that 14% of respondents accept privacy updates after reading them in detail. However, 31% of people accept them after skimming the information with a further 25% accepting without reading. Meanwhile, 13% take no notice at all of privacy updates.

An explanation for this could be that one in three people (35%) find social media privacy updates too confusing whilst more than a quarter (29%) think they are overly time-consuming. Just 17% feel they are clear and easy to follow.

It does seem that the nation is starting to think more about privacy settings with 28% changing their privacy settings on social media within the last month and a further 16% adjusting theirs some time during the last three months.When it comes to where the main responsibility lies in terms of protecting user privacy and data, the majority of those asked (46%) said the social media network. Interestingly, a quarter (25%) said the user themselves.

Paul Connell, CEO, Pure Telecom

Paul Connell, CEO, Pure Telecom, commented on the findings: “There has never been as much of a focus on the privacy of social media users and the security of their personal data. What these results show is that people have serious doubts about how their information is being handled and have lost confidence in social media networks.

“The study also highlights that the Irish population needs a service it can trust. This is something that we at Pure Telecom pride ourselves on – delivering dependable, high-quality broadband services as well as excellent customer support. Our team ethos is built on being open with customers, providing the best solution for them and creating a relationship they can rely on.”