Category: Social Media

Women’s Aid Ends Use of X

Women’s Aid, a national organisation working to prevent and address the impact of domestic violence and abuse including coercive control in Ireland, will no longer maintain a presence on the platform X from 8th January 2026.

The organisation has watched the increased levels of unchecked hate, misogyny, racism and anti-LGBTI+ content on the platform with growing unease and concern. The current scandal which has seen the creation and sharing of AI deepfakes, non-consensual intimate imagery, and production of child sexual abuse material by X’s own AI Grok, in breach of the platforms own guidelines and regulations is a tipping point.

This online violence against women and children – especially girls – has often devastating real life impacts and we no longer view it as appropriate to use such a platform to share our work.

This has not been an easy decision. Women’s Aid was an early user of social media, including Twitter/X since 2009. We have engaged with and informed our supporters of the prevalence and impact of domestic abuse, promote our frontline support services to those affected and push for positive social change.

We firmly believe that social media platforms have a crucial role to play in a healthy society, providing crucial townhall spaces for thoughtful, respectful, constructive and positive dialogue. By leaving we acknowledge that we are ceding the stage to the malign actors, and bots who will continue to overrun the space creating and spreading disinformation and other harmful content with effective impunity. However, as an organisation working to end violence against women and children, we balance the costs with any benefits to our continued engagement in this space and find we can no longer tolerate this situation.

While we have reduced leverage on this platform, we call on Governments and Regulators in both Ireland and at EU level to act swiftly and decisively to create effective accountability, legislation and regulation to ensure companies must have guardrails that protect truth, and prevent harm so that in the future any user can use X, and any online platform safely.

Seven in ten don’t trust social media companies to protect them from fraud

Seven in ten social media users do not trust social media companies to protect them from fraud and nearly three-quarters (73%) distrust the ads they see on these platforms. Research commissioned by Bank of Ireland for its latest fraud awareness campaign also reveals that 91% believe social media firms should be banned from profiting off fraudulent ads, while 90% say that financial service advertisers on social media should be required to prove their legitimacy.

Bank of Ireland is also issuing a warning about ‘pump and dump’ WhatsApp investment scams. Fraudsters lure victims via fake social media ads to join an investment WhatsApp group. Posing as a financial investment expert, the fraudster then spreads misleading information to group members about particular companies/stocks. Group members then buy the stock, the price is pumped up due to the increased demand and when the price peaks, the scammers sell (dump) their holdings at a profit, and disappear.

Bank of Ireland fraud research (conducted by Red C, August 2025) reveals:

 

  • 83% of consumers believe that fraud is a big problem in society today
  • 76% say that the risk of fraud scams makes them wary when they shop online
  • 69% of social media users don’t trust social media companies to protect users from fraud
  • 73% of those who use social media now don’t trust adverts on social media
  • 86% of those seeing fraudulent content on social media platforms saw it on Meta platforms
  • 91% feel social media companies shouldn’t be allowed generate revenue from fraudsters placing ads on their platforms
  • 90% feel that companies that advertise financial services on social media platforms should have to prove that the ads are genuine and the company is registered with the Central Bank of Ireland

Nicola Sadlier, Head of Fraud, Bank of Ireland said: “Social media platforms have become a lucrative hunting ground for fraudsters and consumers are paying the price while technology giants gain revenue. As we launch our new fraud awareness campaign highlighting scams originating via social media, a new spate of ‘pump and dump’ investment fraud is spreading fast, mainly using WhatsApp.

‘With results from the Latest REC C survey, seven in ten consumers now distrusting social media companies to shield them from fraud, and over 90% demanding an end to platforms profiting from scam ads, the message is clear – the public wants protection. It’s time for increased accountability, not just algorithms’

Bank of Ireland’s new fraud awareness campaign launches with the theme ‘Not all social is social’, highlighting the threat of fraud originating via social media platforms. The Bank’s consumer and business fraud education campaign for 2025 focuses on key fraud themes: Investment scams, CEO fraud, invoice redirection, smishing and fake online purchases.  The digitally-led media campaign provides actionable advice from Bank of Ireland’s fraud prevention experts and international cyberpsychologist, Professor Mary Aiken, to protect customers’ financial wellbeing.

Through extensive public affairs and PR activity, the Bank has been campaigning for a change in legislation to better protect consumers from fraud originating on social media channels.

Professor Mary Aiken said: “Fraud online is now an industrialised, platform-enabled phenomenon. Scammers leverage the same targeting and engagement tools legitimate advertisers use; the difference is that families and businesses bear the cost.

“Bank of Ireland’s findings, which show that seven in ten users distrust platform protection and over 90% want an end to profits from scam ads, reveal an overwhelming public appetite for reform. ‘Not all social is social’, much of it is commercial, algorithmic and adversarial. The solution is safety by design, verifying financial advertisers, building friction and warnings into investment journeys, and enforcing clear accountability when systems enable harm. If platforms can target us to buy, they can target protections to keep us safe.”

Anyone who suspects they have been a victim of fraud should contact their bank immediately so that the bank can try to stop the fraud and try to recover funds. Bank of Ireland customers can call the Fraud Team 24/7 on the Freephone line 1800 946 764.

Appeals Centre Europe Starts Reviewing Social Media Account Suspensions

From today, if your account is suspended by Facebook, Instagram, TikTok or YouTube – and you are in the EU – you can challenge the decision to Appeals Centre Europe. 

Every day, people find that their social media account has been suspended. So often these  decisions are automated, and users are not told what they have done wrong.  

Being banned from social media affects people’s lives: from losing touch with friends, to  losing precious memories and – in some cases – cutting off a crucial source of income.  

Recently, however, the EU’s Digital Services Act has given people a new right to refer  account suspensions to certified, independent bodies like the Appeals Centre.  

A New Way to Challenge Unfair Account Suspensions 

If you are in the EU and Facebook, Instagram, TikTok or YouTube has suspended your  account, you can challenge the decision to the Appeals Centre free-of-charge. If we do not  think you broke the rules, your account may be restored. 

  1. Click on this link and create an account on the Appeals Centre website.  2. Start a new dispute in our online portal.  
  2. Select “The platform suspended an account that I want restored” 4. Provide basic information, like your username and when your account was suspended.  5. Submit your dispute.  
  3. We request the last piece of content you posted which supposedly broke the rules.  7. Our expert team make a decision and send it to you and the platform. 8. While our decisions are non-binding, platforms are required – under EU law – to  engage in good faith with the Appeals Centre. 

In addition to account suspensions, you can also challenge a social media platform’s  decision to remove your content, or their decision to leave harmful content online that you  think should be taken down.  

What’s Next?  

So far this year, we’ve issued our first decisions, appointed new Directors from across the  EU, co-founded a new network of dispute settlement bodies and expanded our scope to  cover Instagram. This summer, we will publish our first transparency report – with new insights into the cases we have received and the decisions we have made. We will also  expand to other social media platforms later this year.  

The CEO of Appeals Centre Europe, Thomas Hughes said: 

“Losing your social media account is more than an inconvenience, it affects people’s lives in  fundamental ways. Yet – for too long – those with suspended accounts have been stuck  between a rock and a hard place. Before now you could either appeal the decision to the  platform – which often sticks with its original decision – or go to court at great expense.  

Today, however, there’s a new option which is independent of platforms and free-of-charge:  Appeals Centre Europe. So, if your account has been unfairly suspended, do something  about it. Submit a dispute to the Appeals Centre and make your voice heard.”  

Eight in Ten 18-34 year olds in Ireland have seen or experienced online bullying

According to latest research conducted by LADbible, 8 in 10 (81%) of Irish 18-34 year olds have seen or experienced bullying online. Currently, Irish citizens haven’t got anything legally sufficient to protect them from it. Leprechauns, however, were given a special protected status in 2009 under EU Law.
Dublin-based creative agency Folk VML have teamed up with digital youth platform LADbible for a bold new campaign highlighting the lack of online protections for Irish citizens by drawing comparison to the country’s most famous mythical creatures, leprechauns. ‘The Leprechaun Law’ calls on the people of Ireland to change their identities and identify as leprechauns to benefit from greater legal protections.
Although the stunt may sound as fantastical as the mischievous “little people” themselves, it is rooted in legal reality. Under the EU Habitats Directive, leprechauns are designated as a “protected” species alongside other flora and fauna in Ireland’s Sliabh Foy Loop area, giving them the right to live ‘undisturbed’ in their habitat.
LADbible’s research also found that 1 in 10 18-34 year olds in Ireland have personally experienced online bullying at least once a month (11%), and 63% of 18-34 year olds in Ireland believe online bullying has worsened over the past five years. The most common reasons stated for this is the growth in social media followed by anonymity online leading to worse behaviours.
Ireland currently does not have any specific laws concerning hate speech, making the country an outlier in the European Union.  Ireland hasn’t updated its hate speech laws since 1989, although there has been an ongoing effort to update them since the Dublin riots in 2023 – but so far this has not been successful.
Sylvia Julius, solicitor, said: “Ireland’s hate speech laws, which pre-date the internet, are not fit for the digital age, and lag well behind those of other EU member states in protecting citizens from online hate – in stark contrast to the rights and protections afforded to leprechauns under EU legislation that grants them heritage status. The government must step up to ensure that people online (as well as leprechauns!) are appropriately protected under the law.”
LADbible Ireland, one of the most engaged and influential social publishers, with 5 million followers across all social platforms, is uniquely placed to call for action – and keenly aware of the prevalence of online hate affecting its own followers. In a recent Instagram post, the channel revealed that 91% of its audience had witnessed hateful comments online.
Tom Butcher, General Manager LADbible Ireland said: “As a digital publisher, we’ve witnessed firsthand the appalling abuse, bigotry and hateful comments that our readers are increasingly subjected to online – with scant protection offered by hate speech laws which pre-date the internet. We wanted to highlight the urgent need for change in a witty yet thought-provoking way – by offering citizens the chance to become as well protected, legally speaking, as our national mascots.”
Karl Waters, Chief Creative Officer at Folk VML, said “Sometimes truth is stranger than fiction, Leprechauns have protected status in Ireland, whereas us mere humans do not online in Ireland. Our ambition is to create a community of leprechauns to help change that. We are delighted to be working with LADBible on this crucially important campaign to change Ireland’s hate speech legislation.”
The call to action is led by an animated film that skewers the Emerald Isle’s friendly reputation and stunning scenery by contrasting it with the ugly online reality, the film depicts a postcard-perfect Irish landscape, before revealing that Ireland is “the land of a hundred thousand ways to spread hate online.”
Alongside the film, The Leprechaun Law will feature a pop-up law firm booth, on 26th March in the city centre, where passersby can apply to change their identity in person and sign a petition urging the Irish government to update its hate speech laws.
Anyone can sign up to change their identity to a Leprechaun here and call on the Irish Government to urgently review and reform Ireland’s hate speech legislation.
See summary of 1989 law and efforts to update it: https://hatecrime.osce.org/hate-crime-legislation-ireland

TrueEQ is a new social networking site where users create and nurture more authentic relationships

For those who feel socially isolated, there’s now a positive way to make more meaningful connections. TrueEQ is a new social networking site where users create and nurture more authentic relationships and reframe how they think about themselves and their place in the world. This app could be the start of a transformative new year!

“TrueEQ is rooted in emotional intelligence,” explains creator Brandon Bishop. “It is for compassionate people who prioritize self-awareness and emotional growth over idealized status and appearance. This foundation enables people to connect on a deeper emotional level, away from the noise and distractions of traditional social media.”

Bishop anticipates this will start a positive movement. “This new platform isn’t a dating app. Nor is it just about meeting like-minded people. It’s about becoming the best version of yourself.”

What is emotional intelligence?

Emotional intelligence (EQ) is a skillset that helps people understand and manage their emotions. Its four pillars are:

· Self-awareness: Understanding emotions. Self-awareness involves an individual’s recognition of their feelings, and how they impact their actions and decisions.

· Social awareness: Tuning into others’ emotions. This is about seeing beyond words, tuning into body language, tone, and other subtle cues that reveal deeper feelings.

· Self-management: Mastering your emotions. This is the art of regulating emotional responses in ways that serve relationships rather than harm them.

· Relationship management: Building emotionally intelligent bonds. This is about handling conflict with care, communicating openly, and fostering trust.

“Research consistently shows that individuals with high emotional intelligence are better equipped to manage their emotions, understand the feelings of others, and build strong, empathetic relationships in both personal and professional settings,” says Bishop.

For Bishop, this is a passion project

Bishop, who holds a master’s in secondary education from the University of Missouri, knows firsthand how painful and isolating shallow relationships can be. He grew up with parents who were emotionally unavailable. From a young age, he tried to fill the void with friendships that consistently deteriorated. He began to understand that true self-worth comes from within. The idea of creating a platform where he can teach users how to have safe and authentic interactions took hold.

“TrueEQ is about building connections that uplift and transform. Whether individuals are looking for a friend, partner, or colleague, this new platform can help them find people who truly care, listen, and support them on their emotional journey.”

How the TrueEQ community platform works:

All new users to the free platform will take a 15-question, multiple-choice quiz to assess their strength in each of the four EQ categories. Don’t worry. These results are not shared with anyone.

A proprietary heart meter visually represents each user’s EQ to encourage growth and self-reflection. EQ scores and interests will be used to create connection suggestions.

“People want to surround themselves with communities that are supportive and encouraging,” Bishop observes. “This platform isn’t about posting pictures of your last meal or items you’re selling. It’s designed to unite people who want more meaningful connections and are willing to develop stronger EQ skills.”

This will become a platform for lifelong learning and personal growth Bishop intends to expand the societal impact of this new platform by collaborating with scientific researchers and educators who can contribute content to support the brand’s mission. He also envisions partnering with corporate trainers, therapists, educational institutions, and others to develop TrueEQ training materials and certification programs.

“TrueEQ focuses on creating connections based on emotional depth and empathy. These skills can be valuable in the workplace, our educational system, and in high-stress occupations such as healthcare and first responders. This platform is transformative for anyone wanting more meaningful connections and wanting to get better at handling conflict with care, communicating openly, and fostering trust.” Visit https://trueeq.app/ to access the platform on your desktop or mobile browser. For additional convenience, dedicated apps are available on both the Apple Store and Google Play Store.

How one-third of young people may be addicted to social media

Today, February 11th marks the 22nd anniversary of Safer Internet Day, a landmark global event in the online safety calendar and celebrated in over 180 countries.

New research from the first ever EU-wide survey on loneliness** indicates that one-third of young respondents exhibit patterns of social-media addiction. They have neglected work, family or school several times a week or more because of their social-media habits. The detrimental impact of this will be discussed today among experts from Ireland and Europe as part of Safer Internet Day.

In the European Commission’s Joint Research Centre study, intensive users are defined as respondents who report that they spend more than two hours a day on social media sites or instant messaging tools. Spending this length of time on social media is associated with a substantial increase in the prevalence of loneliness among young people.  However, researchers also point out that how social media is used matters more than how often it is used.

The Irish Safer Internet Centre knows through engagement with children and young people that they are concerned about navigating the ever-evolving digital landscape, and they freely discuss that they feel they spend too much time online. However, more research is crucial to truly understand the challenges they face. Consequently, the Irish Safer Internet Centre will be devoting additional resources to embarking on continuous research in this area in the coming year.

The theme for Safer Internet Day 2025 is “Prepare / Protect / Thrive: Navigating Algorithms and Influencers.” This theme encourages parents, schools, educators, young people and all stakeholders to consider how algorithms and influencers shape young people’s lives.

The key issues that will be discussed during Safer Internet Day 2025 include harmful online content, safety by design, regulation and children’s rights, among many others.

Safer Internet Day 2025 kicks off today with an event in Microsoft’s Dream Space. It will feature keynote addresses from Professor Debbie Ging (DCU), 5Rights Foundation and the European Centre for Algorithmic Transparency, which is part of the Joint Research Centre at the European Commission. In addition, the event will include contributions from the Online Safety Commissioner Niamh Hodnett; Webwise Youth Advisory Panel; the Competition and Consumer Protection Commission; ISPCC; Media Literacy Ireland; Microsoft, Hotline.ie; and National Parents Council.

Minister for Education Helen McEntee TD said: “As Minister for Education and Youth, it is a key priority of mine to work to safeguard and support the wellbeing of our pupils, students and school communities across Ireland. I am very pleased therefore to join Webwise and the Irish Safer Internet Centre, as well as experts from across Ireland and Europe, in marking Safer Internet Day today and highlighting the key themes of prepare, protect and thrive.

“While technology brings many exciting benefits and opportunities, it can also expose pupils and students to negative impacts. It is imperative that we use every lever available to us to help ensure they can stay safe and have the very best opportunity to thrive.

“I look forward to prioritising this area and to working collaboratively with our pupils, students, parents, teachers, school communities and wider education stakeholders over the months and years ahead to make sure our pupils and students are digitally literate, can safely harness the best of what technology presents and can get a mental break from technology too, to empower them to make friends and enjoy their time at school.”

Jane McGarrigle, National Co-ordinator, Webwise, said: “Technology is everywhere and it isn’t something that should be feared. We believe in encouraging children to engage with new technologies, however we are also cognisant of the importance of preparing them for the dangers they may encounter online. We want to empower them with the coping skills and resilience they need to thrive in the digital world. We also want to assure them that there is always support available if they need it and if they feel that their use of technology has become problematic.”

Online Safety Commissioner Niamh Hodnett said: “Coimisiún na Meán is focused on shaping a media landscape that safeguards the rights, wellbeing and development of children, and their safe engagement online. We are delighted to be supporting Webwise and their Safer Internet Day campaign this which this year is Prepare / Protect / Thrive: Navigating Algorithms and Influencers. Following the launch of our Online Safety Code in October of last year, Coimisiún na Meán’s Online Safety Framework is now in place, and we are continuing to prioritise a safer internet for children and young people.”

Safer Internet Day in Ireland is coordinated by the Irish Safer Internet Centre, a partnership between Hotline, ISPCC, National Parents Council and Webwise, providing a range of complementary online safety services, including an education and awareness centre, child and parent helplines and a hotline. The Centre is coordinated by the Department of Justice and co-funded by the European Union.

*In the EU study, young people are categorised as aged between 16 and 30 years

**The EU-wide study on loneliness (EU-LS) was conducted by the Joint Research Centre as part of a European Parliament pilot project in partnership with the Directorate General for Employment, Social Affairs & Inclusion. To learn more about the paper on Loneliness and Social Media Use in the European Union, click here

Ofcom to Implement Big Changes to Social Media Security

Social media amongst children is a hot topic. Many believe its impact can be extremely damaging. We discuss the UK government’s response in the article below. 

Keeping your children safe online is not easy. You want them to access the digital realm, lest they be cut off from the world around them. Yet the internet and social media are still very harmful places. The UK government has decided that platforms must shoulder some of this responsibility in new reforms set out this week. 

Changes to rules governing social media

The onus for keeping children safe on social media will go to those who operate the platforms, according to a shakeup of United Kingdom laws. This has been announced by the watchdog for communications, Ofcom. As early as next year, a new online safety act will come into play, and there could be heavy fines for any companies that do not follow it. 

One goal will be to ensure safety is baked into platforms. This will attempt to catch harm before it occurs. The changes will also demand transparency from social media companies, such as Meta and TikTok. All of this will require an in-depth look at what harm social media can cause in the world, including the spreading of disinformation. Social media firms will be responsible for protecting children from content depicting violence, self-harm, and pornography. 

Safeguarding your family while on the internet 

Keeping your family, from your young children all the way to grandparents, safe online while in your home is not easy. It goes much further than social media and includes protecting your networks and devices. You can start by educating the people around you on the dangers of hackers and cybercrime, talking about how people can get your personal information and how it can be used against you. Obviously, the tone of this will have to be adjusted depending on the audience. 

There is a chance you may have already been compromised, particularly if your family has visited unsafe websites. These do not even need to be ones featuring adult themes and content. Many are disguised as standard retail and shopping sites. There are services online that can check website safety for you, installing a browser extension that prevents people from visiting those sites. They can even go back and see if you have previously been compromised. Actively protecting you and the family, they can spot phishing scams, malware, and links so you don’t have to keep a constant watch over your family’s browsing habits. Combine this with investment in a quality antivirus. This should provide you with firewalls and additional threat protection. 

Safeguarding children on social media 

Safeguarding your children while on social media is a little harder. There will come an age when your children want a smartphone, and you cannot watch over every piece of content they are sent by friends. However, there are also benefits to smartphone use, so you must get the balance correct. 

You can begin by limiting what is actually on the phone when you give it to children. Password protects the app store, and loads up only the necessary applications. This may include basic call and message functions, access to YouTube Kids, and a few other entertainment and education products. 

There are also features built into many phones parents can use to protect their children. The most useful of these are timers, which can shut down the screen and certain apps after a given amount of time. This also helps your child to manage their use of a phone and prevent doomscrolling. 

If you do decide that your children can have access to social media, then some platforms have accounts that parents can watch over. TikTok has a family pairing feature that allows parents direct access to messages and the ability to curtail content and screen time. Instagram also has teen accounts, which has enhanced safety for those under 18 years of age. 

Social media changes are already in motion

The changes were announced on the same day Instagram added a raft of new safety measures to combat sextortion. At the same time, the European executive of TikTok announced that safety is at the core of the platform. The company also discussed new safety features that are upcoming, including machine learning technology that will spot underage users trying to join the platform. 

These responses may be due to the fact that Ofcom is alleged to have been in touch with many of the social media companies mentioned. According to a spokesperson, they are in preparation and no significant changes are afoot. Ofcom will be able to fine them around 10% of their global revenue should they fail to comply or are found in breach. 

Social media is changing, as is the digital landscape around us. As it becomes more ingrained in our lives, it is inevitable the younger generation will want access to this. The social media companies must play their part, but the public must also do so as well. This includes using the tools provided and safeguarding our own digital networks to provide a safer world for all. 

Coimisiún na Meán makes determination on hosting service provider under Terrorist Content Online Regulation

Coimisiún na Meán has today published a decision in respect of a hosting service provider under the Terrorist Content Online Regulation. Coimisiún na Meán has determined that Meta (in respect of Facebook) services are ‘exposed to terrorist content.’

Terrorist content is defined in EU law as material that:

  • incites the commission of terrorist offences, such as by the glorification of terrorist acts;
  • advocates the commission of terrorist offences;
  • solicits a person or a group of persons to commit or contribute to the commission of terrorist offences;
  • incites, solicits, threatens or provides instruction on the commission of terrorist offences;
  • solicits a person or a group of persons to participate in the activities of a terrorist group;
  • provides instruction on the making or use of explosives, firearms, or other weapons, or noxious or hazardous substances, or other specific methods or techniques for the purpose of committing or contributing to the commission of terrorist offences;
  • constitutes a threat to commit a terrorist offence

 

The Terrorist Content Online Regulation, which is one part of Coimisiún na Meán’s Online Safety Framework, provides an EU-wide mechanism for counteracting the dissemination of terrorist content online and enabling the speedy removal of terrorist content by hosting service providers.

Under the Terrorist Content Online Regulation, hosting service providers which receive two or more final removal orders from EU competent authorities within the last 12 months may be determined as being exposed to terrorist content. An Coimisiún has reached this decision following the notification of two or more final removal orders in respect of this providers and following engagement with this provider. An Coimisiún has made this determination in line with its Decision Framework, published in June 2024.

Following this decision, Meta (in respect of Facebook) will be obliged to take specific measures to protect their services from being used for the dissemination of terrorist content, and to report to Coimisiún na Meán on the specific measures taken within three months from the receipt of the decision. These measures shall be effective, targeted and proportionate and respectful of the fundamental rights of users. Among the measures a hosting service provider exposed to terrorist content is required to take is the inclusion in its terms and conditions of provisions to address the misuse of its service for the dissemination to the public of terrorist content.

Coimisiún na Meán will supervise and assess the mitigation actions taken by the provider. Where An Coimisiún considers that the specific measures taken do not comply with legislative requirements, An Coimisiún will address a decision to the hosting service provider requiring it to take the necessary measures so as to ensure that legislative provisions are complied with.

In November 2024, An Coimisiún determined that TikTok, X and Meta (in respect of Instagram) services were ‘exposed to terrorist content’ under the Terrorist Content Online Regulation.

An infringement by hosting service providers of the Terrorist Content Online Regulation can lead to the imposition of administrative fines, including financial penalties of up to four percent of global turnover.

Coimisiún na Meán’s Online Safety Framework consists of the Terrorist Content Online Regulation, the Digital Services Act, and the Online Safety and Media Regulation Act, the basis for our Online Safety Code.

An Coimisiún advises users of online services who see suspected terrorist content to report that content to the platform where they have seen it, and to report any content which could be a threat to life to An Garda Síochána.

Irish Creators TikTok Awards 2024

Irish nominees will travel to London, where the 2024 TikTok Awards will take place on Tuesday, 3 December. You can watch the whole London event on TikTok LIVE on the @TikTok_UK account.

The awards shortlist reflects the diverse range of creators thriving on and inspiring the TikTok community every single day. Whether it’s the sporting icons of tomorrow, rising stars in the fashion and beauty industry, passionate foodies, or breakthrough entertainers, they’ve all found a home on TikTok. Winners will be chosen by the TikTok community, with Irish fans invited to vote for their favorite creators directly on the platform.

Irish nominees will travel to London, where the 2024 TikTok Awards will take place on Tuesday, 3 December. The event will feature performances by Bimini and the Sugababes – ahead of their Irish tour dates next year. TikTok starlets Sarel and Charley Marlowe will host the red carpet and speak to nominees and the winners during the evening. Throughout the evening, there will be bespoke beverages provided by the official drinks partner Pepsi MAX, behind the scenes content from creators and partners and exclusive red carpet interviews from our nominees.

Back L-R: Joshua Nueva [@joshuanueva], Mirenda Rosenberg [@mirendarosenberg], Simone Gannon [@simonescribes], India Sasha [@indiasasha] Front L-R: James Doyle [@jamesdoylefitness], Elaine Fox [Head of TikTok Ireland], Meg Hughes [@meggghughes], Eoin Reardon [@pintofplane]Back L-R: Joshua Nueva [@joshuanueva], Mirenda Rosenberg [@mirendarosenberg], Simone Gannon [@simonescribes], India Sasha [@indiasasha] Front L-R: James Doyle [@jamesdoylefitness], Elaine Fox [Head of TikTok Ireland], Meg Hughes [@meggghughes], Eoin Reardon [@pintofplane]

TikTok Awards – Ireland’s Shortlist 2024

Creator of the Year 🏅– @jamesdoylefitness
Rising Star ⭐ – @dev_skehan
Breakthrough Artist of the Year 🎤 – @jordanadetunji
Voice of Change 📣 – @indiasasha, @thekingofchemo
Educator of the Year 📚 – @mirendarosenberg
Entertainment & Comedy Creator of the Year🎭 – @meggghughes
Sport Creator of the Year ⚽ – @johnnellis_
Fashion & Beauty Creator of the Year 👠 – @simonescribes
Food Creator of the Year 🍳 –  @boredoflunch
High Quality Creator of the Year📱 – @pintofplane
Travel Creator of the Year ✈️ – @joshuanueva

TikTok Awards Ireland & the UK Shortlist 2024 – Full List

🏅Creator of the Year 🏅Presented by Sky

@jamesdoylefitness @ayame.p, @kyramaeturner6, @simonsquibb, @asherglean, @italianbach

⭐ Rising Star ⭐Presented by Pepsi Max

@dev_skehan@thefashionnap, @ayoforthesoul, @georgethedop, @kimberleycumberbatch, @they.them.ri

🎤 Breakthrough Artist of the Year 🎤

@jordanadetunji@leostaytrill, @mylessmithuk, @nxdiamusic, @artemasaltalt, @rachelchinouriri

📣 Voice of Change 📣

@indiasasha, @thekingofchemo@kaynekawasaki, @benjykusi, @becomingjude, @hipster_sunshine

📚 Educator of the Year 📚

@mirendarosenberg @big.manny, @maxklymenko, @sophiasmithgaler, @thehistorygossip, @mattgreen.jgm

🎭 Entertainment & Comedy Creator of the Yea r🎭 Presented by Sky

@meggghughes, @steppingthroughfilm, @stells_press, @theclassicmanny, @zeewhatidid, @nicholas_flannery

⚽ Sport Creator of the Year ⚽ Presented by Sky
@johnnellis_, @confusedindiangirl, @luciecolebeck, @lifeofbradz, @liljr_ltd, @charlierugby_

👠 Fashion & Beauty Creator of the Year 👠 Presented by e.l.f Cosmetics

@simonescribes, @shakeel.murtaza, @yungalyy, @amelia.liana, @uchjn, @iamcharlotteolivia

🍳 Food Creator of the Year 🍳, Presented by Lidl

@boredoflunch, @cripandip, @bignibblescooks, @whatwilly, @johnnykyunghwo, @seemagetsbaked

✈️ Travel Creator of the Year ✈️

@joshuanueva, @live_thedash, @kelseyinlondon, @travellingtuesdays, @kellyprincewright, @handluggageonly

📱High Quality Creator of the Year📱, Presented by Adobe Express

@pintofplane, @yorkshire.fossils, @history_with_amy, @tempahtime, @thep00lguy, @dr.karanr

📼 Video of the Year 📼

@notorious_foodie, @makemeaoffer, @jayforeman, @iconicakes, @maisieisobel_, @itsmaddieclose

Here’s how you can get involved

🏆 Get voting. The TikTok Awards voting Hub is now open. Search ‘TikTok Awards’ in-app to discover more and to cast your vote. You can only vote via the TikTok app! Full T&Cs can be found here.

🎉 Join the conversation on TikTok. Use the #TikTokAwardsUKIE hashtag to share who you’ll be voting for!

📽️ Watch the awards. Want to tune in and celebrate the community? You can watch the whole event via TikTok LIVE on @TikTok_UK on the night.