IG has turned out to be the 6th trendy world platform with 1 billion monthly active users.
According to the statistics, about 60% of IG users look for business profiles to discover new products, while 90% of users follow IG business accounts. It seems that this platform has long been more than just a field of great visual sharing, but a place where you may profit from the most professional and visually aesthetic images.
Of course, it’s not without advertising because 75 percent of users purchase after seeing an advertisement and visiting the company or brand’s website. But advertising has always been and will be a powerful boost to sales, but are there other ways of captivating new customers without spending a dime?
Hashtags, customer integration, advanced search Instagram and other features play no insignificant part in successful business promotion. Let’s see what opportunities Insta offers to bump up your sales and how to sell on Instagram without spending huge sums on buying advertising (everything has a measure).
7 basic steps to become a marketing guru
- Turn into a business account
The first and essential step on the way to sales is to switch to a business profile. The business profile gives you an excellent free opportunity to set up a marketing campaign.
For example, the IG Insights feature provides sufficient, though not complete, analysis for you to determine your Instagram activity’s pace. You can find content statistics, reach, user engagement levels, etc.
The CTA button under your profile description allows other users to get in touch with you via a phone number or email. Add a link to your website/store to make people more aware of your product, and thus audience reach will increase.
How to make a business page:
- visit your present IG acc to pick out a “hamburger” icon on the top rights of a profile page;
- choose “Settings”> “Switch to business profile” after scrolling down.
- Make an advanced search Instagram
Search Instagram influencers, potential clients, partners, or like-minders now is easies. IG is a round-the-clock integration that yields excellent results in the form of new interesting people, partners, a new customer base, or simply accounts that will be your constant source of inspiration or business ideas.
There are online advanced search Instagram tools to assist you with your lookup: adjust the filters to hit the target and find an appropriate account!
- Make hashtag research
A hashtag seems to be nothing! But it isn’t. Today, relevant hashtags are one of the biggest tricks for attracting an audience interested in your profile.
With modern web-based hashtag generators, you may get the top hashtags according to the keywords you type in. These hot hashtags will help promote your post to the top of IG search and become the navigators that will lead new customers to your profile.
- Use IG advertising
You may customize your ads via Insta images/videos/Stories/Explore feature/carousel/collection but don’t forget to research your audience better to decide on the best way to reach them.
Create ads via:
- “Promote” button under your IG post;
- Using the ad manager on your FB page.
- Publish an exciting content
Audiences like constant content updates, especially if we’re talking about accounts, they’re interested in. Feed your target audience with interesting posts, contests, polls in stories, ask their opinion and share incredible secrets from your professional field. Stay in touch with them at all times; that’s what’s important to customers.
- Stick to a specific profile design
Insta is where people come for the visual content. The importance of creating visually appealing posts, Stories, etc., for all purposes (to sell or just inspire other users) remains undeniable.
Make sure that you have a central theme for your account designed in a specific color palette. Visually compatible profile posts are important for new users because they will estimate your posts with their eyes first and only then read the basic information (or not, if your profile design is not well thought out at all).
Apply the same filters to all your Insta photos, use the same colour palette, and think about your posts’ layout to give your profile an aesthetic taste.
- Use IG Shopping feature
A new Insta Shopping feature made sales even more convenient. That’s because you may now post a product catalog directly on your profile and the checkout feature makes it easier for customers to purchase without leaving Insta. So tag items in a post or Stories to drive more users aware of them.