Category: #ecommerce

Creative Gambling Strategies to up your Game

A subset of casino players does not see betting as a hobby. These people take casino playing as a profession because it helps sustain them. For other casino players, all that’s needed is one big payout. Thus, there have been several searches on the internet about the best gambling strategies that allow players to make lots of money.

Casino operators like Erik King offer bonuses and free spins to attract new players. To retain casino players, many online casinos offer great benefits to new players who can become returning players. The needs of casino players and casino operators meet in the middle.

This article will reveal the most creative gambling strategies to allow you to get maximum winnings.

 

Top Casino-Playing Tactics to up your Game

Here are gambling tricks to up your game:

  • Always Pick up the Free Spins

Most of the online casinos available today offer free spins to new players. This process allows a newbie to get acclimatized to a typical casino environment. When you start with a new game and don’t like it, you can use free spins on another one.

Players like to stake real money in a game they believe they can win. With free spins, new players can get settled into the feel of the game. This way, they become used to it.

You’d win more after playing casino games with free spins and switching to real money. Playing so many times at first would allow you to create your strategy.

  • Select the Best Games

You need to do proper research on an online casino game before you stake real money. The first step to achieving this is to check out hacks that intermediate and experts have used on those games.

You also need to know the number of games offered, the types of bonuses (and the conditions accompanying them), and the odds. This knowledge will allow you to make better decisions on the games you’d prefer to stake money.

Another factor that needs consideration is knowing how the game performs on that particular casino website. You can do this by searching for the opinions of players that have played that particular game in your required online casino.

  • Understand the Charge System

The different payment systems in an online casino attract various charges. You’d not want to become shocked at the charges when you get your winnings. Thus, understanding the charging system in an online casino should be a primary requirement.

For example, the charge percentage is usually quite high when you choose the bank transfer option. This isn’t the fault of the online casino website. The fact is that conventional banks typically try to take a big cut off the casino operator and the casino player.

There are two options you can use to avoid high bank charges. The first is an online wallet. The charge with this option is lower than a bank transfer. The second is a cryptocurrency wallet. With this option, you could experience zero fees on withdrawals. Typically, using the cryptocurrency option offers significantly lower charges.

Cryptocurrency also comes with a significant advantage which is increased cybersecurity on payments

  • Risk Management

Practicing risk management is key to winning money consistently in casinos. It is highly unlikely that professional casino players utilize no risk management strategy.

The first step to risk management is depositing an amount you can afford to lose. You need to decide that if you lose all your money, you won’t be depositing another amount to offset the loss.

Second, every time you want to take a bet, stick with a particular percentage of your total deposit. For instance, if you have a total of $2000 in your online casino account, stake 5% of your deposit for each bet. That equals $100. This protects you against very large losses.

Imagine if you staked $1000 on each game. Losing half your deposit in a single game would destabilize you. Trying to make back the money would push you into making another $1000 bet. If another loss occurs, you lose your entire deposit.

You’ll want to keep track of all your winnings made in the casino. That way, you’d be sure that you’ve aggregated a profit or loss.

 

Conclusion

Every day, casino players are constantly searching for ways to make more money from betting. The best casino-playing tactics include risk management, understanding the fee system, selecting the best games, and using free spins to create a gaming strategy.

San Francisco-based Shippo Opens First European Office in Dublin creating 120 jobs

Shippo, a leading shipping platform for growing e-commerce businesses, today announced further corporate expansion – including the creation of 120 highly-skilled jobs – through the opening of a new European R&D Centre in Dublin. Shippo’s entry into Dublin aligns with its international expansion plans, which centre on growing its global workforce and expanding its shipping infrastructure and carrier ecosystem to an international market.

Shippo is the shipping platform where e-commerce businesses, marketplaces, and other platforms are able to connect to multiple shipping carriers around the world from a single API and dashboard. The company has raised over $150 million and was recently valued at $1 billion.

“We serve a growing, international community of merchants who are looking for a global end-to-end shipping solution,” said Simon Kreuz, President and co-founder at Shippo. “With our European team working with our US engineering teams in building a world-class shipping service, as well as spearheading new initiatives for the European market, including platform API optimisations, carrier integrations, and building a brand new mobile app, this new location will enable us to deliver more tailored programs to our customers and partners across Europe.”

Shippo has hired tech veteran Ashutosh Saxena as Site Lead and Head of Engineering, Europe. Capitalising on his nearly two decades of industry experience, including his most recent effort establishing and growing another Bay Area company in Dublin, Saxena will lead the company’s expansion throughout Europe as well as building out and managing the engineering team, and will oversee day-to-day operations in Dublin.

“Shippo’s vision is to provide Amazon-like shipping to all e-commerce merchants, and it is a wonderful career opportunity to join the company at this stage,” Ashutosh said. “As a home to some of the best engineering talent in the world, Ireland felt like a natural next step for Shippo as we continue our international expansion, and I’m excited to help lead this effort locally.”

“I’m really happy to welcome Shippo to Ireland and I’m delighted they’ve chosen Dublin for their first European office, creating 120 new jobs over the next couple of years,” said Leo Varadkar, Tánaiste and Minister for Enterprise, Trade, and Employment. “The pandemic emphasised the importance of e-commerce businesses for our economy and Shippo’s work in facilitating these companies is vital. This new R&D centre will greatly benefit from our rich pool of talent. I wish the team the very best in this exciting new project and ongoing success with their European operations.”

This announcement builds on several growth milestones Shippo has reached this year, including:

 

  • A new multi-year partnership with Shopify. As the leading provider of essential internet infrastructure for commerce, Shopify is partnering with Shippo to provide an end-to-end shipping solution to its merchants directly within the Shopify platform.

 

  • The launch of Shippo for Platforms. With this new product, e-commerce platforms and marketplaces can provide an improved shipping experience for their merchants worldwide directly within their existing platform experience – and do so without incurring additional development costs.

 

  • International carrier expansion. Building on its already extensive carrier ecosystem, Shippo expanded its existing service area through the introduction of seven new carriers across five countries, including France, Germany, Italy, Spain and the UK. This expansion represents the first phase of Shippo’s international growth.

 

“The internet economy is still in its early days,” said Patrick Collison, Stripe co-founder and CEO, and a Shippo investor. “Shippo’s work orchestrating the world’s intricate shipping infrastructure will help millions of businesses around the world to expand their operations and reach new customers. That Shippo has chosen my home country–and location of Stripe’s second headquarters–as the basecamp for its European presence makes the company’s continued expansion all the more exciting.”

“Shippo is a welcome addition to the SaaS technology space in Ireland. The availability of multilingual technology talent here will help the company with this expansion of its operations into Europe. I wish them every success here.” said Martin Shanahan, CEO at IDA Ireland.

The local office will initially support Engineering, Product, and Design teams. Prospective employees interested in local opportunities should visit https://goshippo.com/jobs/. More general information about Shippo’s product and growth internationally can be found by visiting https://goshippo.com/.

Taking Good Product Photos: The Essential Guide for eCommerce Entrepreneurs

E-commerce is an extremely competitive market and has been especially hard to navigate in the last few years. If you’re looking to do your best to compete with the big guys, then one of the most essential parts of your business will be the way that it presents itself online through product photos. The product photos that you include on your website are the first thing that people will consider when looking to purchase something. With that in mind, here are some of the things to consider when creating product photos.

1. Composition Techniques

In photography, composition means the way the various elements of an image are placed within the frame. It’s not just about taking a photo but making it work aesthetically and conceptually. Whether you’re using product photography in Chicago or any other city, it’s always a good idea to see what other successful businesses are doing. There are some common techniques that you’ll want to keep in mind:

  • Rule of Thirds – It’s a basic concept but many professional photographers swear by it. You divide the frame into nine parts and then place points of interest either along the lines or at intersections. The eye is naturally drawn to these points. If you’re taking product photos with your smartphone, this can be achieved by using the grid that’s built into many models or downloading an app for it.
  • Leading Lines – Another thing to keep in mind is how you choose to frame things, and leading lines can help you achieve a more engaging photo. These could be natural lines like the sides of a road, the edge of a table, or even the curves of a person’s body. In some cases, it might be something that’s more abstract but still useful to include if you want to provide a sense of perspective and distance.
  • Shapes – This doesn’t have to be something that’s overly complicated but rather anything that helps to make the image more dynamic. Think about how you can divide things into specific areas and then utilize angles, lines, and curves for an even stronger composition.

Whichever techniques you choose to use, it’s important that they fit in with the overall tone of your business and site. If you’re focusing on a more professional look, then keep soft and elegant lines and curves in mind. If your brand is more rugged or masculine, then using leading lines and shapes will help emphasize that identity further.

2. Custom Lighting

When it comes to retail, there’s nothing more important than lighting. Even if you’re taking product photos with your smartphone, proper lighting is something that will make or break the quality of an image. You might think that you can just set up shop somewhere and take a few shots, but if the light isn’t right then it won’t work. There are a few different types of lighting you’ll want to take advantage of:

  • Direct Light – If you’re taking product photos with your smartphone, it’s going to be difficult to avoid using direct sunlight. It’s strong and very easy to see which can make for great images, but it also means that shadows run the risk of appearing too dark.
  • Indirect or Diffused Light – While this is sometimes referred to as soft lighting, what you’re really looking for are things that give off natural light.
  • Specular Lighting – This utilizes very sharp reflections to create a sense of depth within an image.

The lighting you choose can set the mood, tone, and visual aesthetic for your product photos. It also works best when you can take into account the product that’s featured in order to create something that really sells it.

3. Pick The Right Camera

While some may assume that they can get away with using their smartphone for product photography, the truth of the matter is that you’ll need something better to really get professional results. DSLR cameras are what’s used most often by professionals but even entry-level models will provide better quality photos than a phone. Of course, the settings you end up using will vary depending on the product that’s being photographed. It’s always better to take the time and experiment with your camera before the actual shoot starts. The last thing you want to do is take some shots and then be disappointed later on when they come out looking dull or lack vibrancy.

4. Retouch Your Photos

Image editing and retouching are vital parts of the product photography process. If you’re using retail or eCommerce sites, then your customers will be able to see every flaw and blemish in an image. This isn’t something you want to allow to happen as it can greatly impact how customers perceive your business as well as the products that you’re selling. Retouching images is a fine art that takes years to learn and perfect. Unless you have extensive knowledge in this area, it’s best left to professionals who can work their magic and turn out results that perfectly align with your branding. For the most part, you’ll want to remove blemishes, darken shadows, and do your best to emphasize visual elements.

You always want to do your best to remain competitive in an industry where eCommerce sites and online retailers are popping up like weeds. The quality of your product photos is a great place to start and knowing how to take stunning imagery is something that will set you apart from the competition.

Stay Ahead Of Your E-Commerce Competition With These Highly Effective Tactics

The Internet is full of e-commerce stores selling similar products with millions of dollars behind them, and it seems that most new stores are doomed from the start. Smaller businesses that sell online find it harder and harder to compete with big-name brands that can afford to pay for large advertising campaigns. However, there is a way to beat the odds, and that’s through good planning.

The best thing you can do for your e-commerce venture is create an intelligent plan straight from the start. While this isn’t an all-inclusive list of what you need to do, it will provide you with some great tips on how to get your new company off the ground in a positive way. So, if you’re ready to start a new e-commerce business, make sure you use these tactics for the best results.

Simplify Your Shipping Process

One of the most important aspects of running an e-commerce business is keeping your customers happy. If a customer feels like they aren’t being taken care of properly, they probably won’t make any future purchases with you. The vast majority of unhappy customers will often go out to publicly bad-mouth your business. If they feel that the shipping and return policies are unclear or unfair, they won’t buy from you. It would help if you always tried to be as straightforward as possible regarding shipping fees. If in Singapore, it would help if you automate your shipping with the last mile carrier in Singapore to save money and keep your customers happy. As a result, they’ll be more likely to buy from you again.

 

Sell Something Unique

One of the most important things you can do before opening your e-commerce business is to think about what you’re going to sell. It would help if you always tried to offer unique products since it will set you apart from all of your competitors. It would help if you gave your customers something they cannot get anywhere else. If your customers can find your product, or something similar to it, from another seller, they will probably go with the competition. However, when you have a unique product that you know people want to buy, you should design an intelligent marketing plan around it. 

Make Your Website “Scannable”

In today’s technological world, it seems that nobody reads anymore. The vast majority of people skim through the information on your homepage or other pages to get a general idea of what your business is about. It would help if you made things as easy for them as possible by having large, easy-to-read fonts. You should also outfit your website with a few widgets to make it “scan-friendly.” In other words, you need to provide your visitors with the information they want by making everything stand out from one another. This way, people can get all of the critical facts from your site in under a minute. If you’re looking for a way to stay ahead of your e-commerce competition, consider starting a successful Etsy business. With millions of buyers and sellers worldwide, Etsy is a popular platform for selling handmade, vintage, and unique items.

 

Be Transparent With Your Customers

Your site should always be transparent about where your products come from and how much you charge for them. If a customer is interested in making a purchase, they should see everything there is to know about the item before it’s in their cart. The more information customers have in regards to your company, the better. You can’t expect them to buy from you if they aren’t sure about your business practices. If you can, be as open and honest as possible so there are no surprises later on down the road.

Offer Promotions And Coupons

Most people are used to shopping online now, especially with all of the constantly being presented deals. If you own an e-commerce business, likely, your competitors have already established a strong Internet presence. To stay ahead of the curve, you should offer promotions and coupons to your customers. The more people see your company as a great place to shop, the better it will be for overall sales numbers. You will have to spend money to make money, but that’s the name of the game when it comes to e-commerce.

Find Out Where Your Customers Are Coming From

It’s crucial to find out where most of your customers are coming from before figuring out how to advertise your products. This will help you determine which marketing strategies are working well and which ones need more attention. Where you’re getting your traffic is vital in terms of your marketing and product analytics, so make sure you know what’s going on before making any drastic changes. Staying up-to-date with how people see your business online is the best way to find out what works and what doesn’t.

Many people will start an ecommerce business because it seems like a great opportunity. However, they don’t put in enough time or effort when launching their venture. If you want to succeed with your online store, try incorporating these four tips into your business plan. Just remember that e-commerce is a constantly evolving industry. If you want to succeed, you’ll have to stay ahead of the curve at all times.

Amazon delivery station in Dublin celebrates first Christmas

The Amazon delivery station in Dublin is celebrating its first Christmas. The 7,000 square metre building has been fully operational and serving customers across Dublin since October.

The delivery station at Northwest Logistics Park Kilshane Park, Ballycoolin has created 20 permanent jobs since opening offering competitive pay, comprehensive benefits and leading training and development opportunities in a safe, modern and engaging work environment.

The opening of the delivery station in Dublin has also created new driver opportunities for independent delivery service partners and Amazon Flex delivery partners.

Speaking ahead of the site’s first Christmas, Amazon Dublin Delivery Station Manager, Tiarnan Brennan, said:

“We’re excited to celebrate our first Christmas in Dublin. The team at Amazon in Dublin is ready to deliver for our customers ahead of a great festive shopping season, having also created local job opportunities across a wide range of disciplines in a safe and welcoming environment.” 

One of Amazon Dublin’s employees who’ll be helping deliver for customers this Christmas is Pablito Di Pizzo.

Before working for Amazon, Pablo worked as a barista and bartender in Dublin. He decided to apply for a job at Amazon because his friend, who was already an employee, spoke highly of the company. Pablo enjoys his role at Amazon because he feels valued and respected.

He said: “I receive excellent treatment from my managers and supervisors. They care about me and always want to know if I am well and happy. I feel valued, listened to and that motivates me to be my best at work.”

He added: “I joined Amazon because the company offers competitive pay, fantastic benefits and a host of training and development programmes to help me further my career. I’m excited that our delivery station in Dublin is now open and I’m looking forward to helping put smiles on our customers’ faces this Christmas.”

Festive prize giveaways, a golden ticket competition and a festive food truck are just some of the things taking place throughout November and December as the delivery station team delivers for customers this Christmas.

Delivery stations power the last mile of Amazon’s order process and help speed up deliveries for customers. Packages are shipped to a delivery station from neighbouring Amazon fulfilment and sortation centres, loaded into delivery vehicles and delivered to customers.

Amazon is also offering entrepreneurs the opportunity to build their own business delivering Amazon packages, as well as independent contractors the flexibility to be their own boss and create their own schedule delivering for Amazon Flex. To learn more, visit www.logistics.amazon.co.uk and flex.amazon.co.uk.

Amazon employees receive competitive pay and comprehensive benefits. Pay starts at, at least €12 per hour depending on location and employees are offered a comprehensive benefits package, including private medical insurance, life assurance, income protection and an employee discount – which combined are worth more than €700 annually – as well as a company pension plan.

Amazon also offers employees Career Choice, an innovative programme which pre-pays 95% of tuition for courses in high-demand fields, up to €8,000 over four years, regardless of whether the skills are relevant to a career at Amazon.

Are eCommerce stocks a worthy investment?

In the last 18 months, the world has been turned upside down by the coronavirus pandemic. Although some normality has resumed and lockdowns have been lifted, our habits have altered significantly. 

A specific example of this is a change in consumer behaviour, with many individuals continuing to shop online, even after physical retail reopened its doors to the public. As a result, companies have adapted their strategies to cater for the increased demand for online shopping.

In 2021, the eCommerce sector is expected to boom, with traffic estimated to increase by 400 million users. If you’re considering investing in the stock market, this might have prompted you to consider buying eCommerce stocks. So, in this article, we’ll explore whether they are deemed to be a worthy investment. 

The effect of COVID-19 on the industry

The government’s enforcement of lockdowns throughout 2020, and in the early months of 2021, saw non-essential shops close their doors to the public. As a result, many of these businesses created their own online shops, since government grants were an insufficient source of income. 

Consumers were subsequently forced to turn to eCommerce platforms to find their favourite brands or buy any non-essential items. This saw the flow of online traffic and purchases increase, and the market’s revenues soared to $2.43 trillion in 2020 — a 25% increase on the previous year. 

Although we weren’t able to go anywhere when lockdowns were put in place, it would appear that the world remained concerned about staying up-to-date with the latest trends. The fashion industry is the biggest contributor to the eCommerce industry, and it is estimated that the sector will yield $759.5 billion in revenue by the end of 2021.

A change in shopping behaviours

According to a survey conducted by MiQ, 50% of consumers in the UK plan to continue to shop online for clothing and accessories now that shops have reopened. 37% say that they will purchase beauty products online, and 35% believe that they will also turn to eCommerce shops to buy their electronics and entertainment. More people are avoiding shopping in store, to steer clear of catching coronavirus, but also because they have enjoyed the convenience of online retail and the selection that it affords them. 

This has caused companies to recognise the importance of enhancing their online consumer experience to provide for the increased demand. What’s more, many small businesses have set up online shopping platforms, moving firmly into this savvy online-shopping age. 

As a trader, you could take advantage of this behavioural shift by investing in the shares of an eCommerce platform that is performing well right now and here’s an example for you: 

  • Shopify Inc. (NYSE: SHOP) 

Shopify is a bit of a newcomer in the eCommerce world, but like many new businesses, has thrived during the pandemic. The company is a Canadian-based platform that allows small businesses to list their products online. Shopify has only been trading for the last 10 years, but has amounted to 1.75 million sellers. If you’re looking to invest in a company that still has significant growing room, Shopify could be the stock for you. 

In 2020, the company experienced record highs, growing by 116%, with revenue from subscriptions increasing by 41%. In February 2021, the company recorded a revenue of $977.7 million and in response to the increased demand for their services, the brand has been adding some exciting features to its platform. These have improved shipping speed and accuracy, and allowed the store to become more customer centric, introducing a mobile shopping assistant to help customers and sellers on their journey. 

If you decide that eCommerce stocks like Shopify are a worthy investment for you, you could use contracts for difference (CFD), with an online CFD trading platform, to invest in eCommerce stock and speculate on price movements in the market without owning the underlying asset.  

If you’re considering investing in eCommerce stock, then now could be the optimum time. The sector has boomed during the COVID-19 pandemic and continues to grow in 2021, as more individuals choose to do their shopping online. 

Of course, the stock market is volatile and prices can fluctuate dramatically in a short space of time, so make sure to do your research and conduct fundamental analysis, to minimise the risk of making losses. 

Ecommerce Medical Supplies: How Can Wholesalers and Distributors Sell Online?

Due to B2B eCommerce, interest in medical and pharmaceutical wholesalers has been reignited. As the population ages, and the number of medical innovations grows, it appears the growth in the medical devices sector and B2B eCommerce is now palpable. Further, medical wholesale and distribution companies have now realized that eCommerce medical supplies are increasingly popular and are being used to sell their products to other businesses. Take a look at the statistics below:

 

Regarding B2B marketplaces, 67% of wholesale businesses allow customers to place orders online, making having your B2B marketplace essential. (b2bwave.com)

The B2B eCommerce market will be twice the size of the B2C market by 2020. (PricewaterhouseCoopers)

Within the next two decades, 85% of all B2B buyer-seller relationships will be carried out entirely without human intervention. (Forrester)

Only 11% of medical supply and pharmaceutical businesses currently offer a B2B eCommerce option, so wholesalers have a significant opportunity to benefit from B2B eCommerce. (b2bwave.com)

Regarding eCommerce, it is crucial to consider all nuances of a specific industry. The responsibility of healthcare supply providers is much bigger than in any other niche. Medical supplies may need additional investments in software development for healthcare to create a system where users can track details like meds expiration dates, logistics details, cooperation records with different medical institutions and trusted distributors.

Invariably, consumers are already looking for specific products they want to buy online, so wholesale medical companies are focusing on finding new customers and new markets. When taken into consideration, a B2B eCommerce site works as your 24/7 sales representative. It helps to note that to expand your business and sell your products, you can use eCommerce to reach worldwide markets far beyond your physical location.

Undoubtedly, customers’ decisions when purchasing products online are heavily influenced by accessible product data. Yet, with eCommerce, you don’t have to invest extensive resources, and it helps you expand your customer base and sales without setting up new offices.

Moreover, bolstering brand awareness is crucial. When wholesale eCommerce B2B is added to selling medical devices and services, it is essential in enhancing content marketing and social media marketing. One way to increase your rank in search results is to optimize your products and pages for SEO. By using digital marketing, you can identify and maximize your marketing ROI.

Retain Your Customers

It is critical for any business to keep customers, and the consumer experience plays a major role. Loyal customers are indeed a vital component of wholesale medical supply and distribution. eCommerce stores help bring in new customers, and they also help enhance the customer experience for clients already shopping with you.

Primarily, your wholesale medical distribution eCommerce site gives your customers round-the-clock, annual and 365-degree access to your services. Customers can add new orders, follow their order statuses, and access real-time purchase information. Wholesale medical buyers will genuinely appreciate the time savings from this type of self-service.

Offer Instant Access

Typically, customers visit eCommerce sites using a mobile phone or computer. Since it’s in an online format, eCommerce wholesale medical and distribution businesses are much more accessible relative to brick-and-mortar stores. Therefore, consider ways to penetrate new markets and increase revenue by using eCommerce solutions. You can support B2B customer demands with an eCommerce presence and centralized admin dashboard to manage all your sites from one place. 

Also, improving operational efficiency is critical for any B2B medical supply eCommerce business. With automation, you can mitigate errors caused by human input easily. You won’t have to hire new employees, because with eCommerce, there are no additional tasks necessary to manage your business. When you automate time-consuming manual tasks, then your staff can focus on making customer service improvements.

Make the Most of Your Data 

Data and analytics have the potential to transform your wholesale medical business if used correctly. By increasing overall digitization, certain aspects of your business can be evaluated and measured more easily. eCommerce businesses are wise to incorporate marketing campaigns, customer service effectiveness, product mix, and customer service effectiveness.

Nonetheless, figuring out how much to spend and where to spend it can be a challenging task. It is often difficult for organizations to choose between these two pressing options. Additionally,  eCommerce can be a much more complex undertaking for business-to-business (B2B) customers than business-to-consumer (B2C) customers. 

The most pressing needs of B2B eCommerce include customized product catalogs, multiple approvals, and financing. Still, there are solutions that can meet your online medical distribution needs.

Thus, it would help if you focused on maintaining a few critical functions while looking for scalable alternatives. Consider using a platform that can provide permissions and roles for different users. Further, the checkout must accommodate various payment methods and include the ability to buy. External gateway managers may be helpful for your B2B eCommerce operation.

It’s essential to select a user-friendly solution and a more straightforward method of ordering and reordering to keep your customers happy. Actually, to make the shopping experience easier, implement a one-page checkout. Don’t forget to capture and analyze data.

Remember to Integrate

To provide high levels of flexibility, it is critical to evaluate B2B capabilities, such as integrating with existing ERP and other back-end systems. While B2B eCommerce is an online ordering system, it offers the potential for so much more than that. Customers’ expectations have evolved over the years, and they demand self-service and instant gratification.

A solid technical support department and an extensive partner network are invaluable resources for eCommerce businesses. When you trace the growth of both the B2B eCommerce sector and the medical sector, you can easily find a clear line of convergence. By fully taking advantage of this, you can effectively offer your products and support via the Internet.

Enhance Brand Recognition

Losing out on brand awareness is a serious issue. When eCommerce B2B is added to selling medical devices and services, it is essential in sprucing up content marketing and social media marketing. 

To increase the likelihood of your prospects visiting your medical B2B eCommerce website, optimizing your products and pages with SEO so search engines can index is crucial. Also, by taking advantage of your platform’s digital marketing features, you can identify and maximize marketing ROI.

Consider Vital Features

It would help if you focused on maintaining a few critical functions while looking for something scalable. The platform must also provide permissions and roles for different users. In addition, the checkout must accommodate various payment methods and include the ability to buy at any time. External gateway managers may be helpful for your B2B eCommerce site. 

To retain a competitive advantage, a user-friendly solution and an easier method of ordering and reordering should be included. Actually, to make the shopping experience easier, implement a one-page checkout. 

If you want to provide high levels of flexibility, it is critical to evaluate B2B eCommerce capabilities, such as integrating with existing ERP and other back-end systems. As customer behavior has shifted, so has how customers research, buy goods and services through eCommerce. A solid technical support department and an extensive partner network are invaluable resources for medical wholesale businesses.

eProcurement and Punchout.

If you’re a medical supplier and sell to large organizations, you’re likely going to need to have a punchout catalog. A punchout catalog connects to their eProcurement system which is like an eCommerce intranet where they can purchase from all their providers from a centralized platform. This saves them time and money because they can have a centralized purchasing intranet they can order all their supplies from. Green Wing Technology is one of the leading punchout catalog providers and can help you develop your punchout catalog fast.

An Post or any couriers Phishing SMS/ email scams and how to check if legit. #SMS #Scam #Anpost

Recently there have been scams involving AnPost and others including DHL where they ask for small fee to get your parcel delivered, As said before this will not happen but the inclusion of what to look out for is lacking detail. Whilst they do have a warning on their site there is no information there as to what exactly to look out for should you end up getting this message.

Above is  what you need to look out for even if you click the link in the text it is again quite similar to the recent DHL scam which gives you a legit looking page to fill but but with the alpha tag on the sms and the URL on the pages linked it is clear this is another phishing attempt from scammers.

 

Below is video how to check if you have a package or not from An Post this also applies to any courier, go to the website copy and paste the tracking number and see if it exists also check 17track to see if the tracking number exists and if it is life just to be sure. With the pandemic people are now shopping online even more and often the case might forget they had a package coming, also a shipment might have been split or you could be getting a package as a gift and this is the basis these work on..

 

Google Launches new Google for Small Business Website to help Small Businesses Achieve Success Online #BuyIrish

Google has today launched Google for Small Business; a new website which is specifically dedicated and designed for small Irish businesses to help them take their business online and continue to reach customers in the midst of the COVID-19 pandemic.

Google’s aim is to help Irish businesses leverage current consumer sentiment by using the online tools available to them. With the search term “buy Irish” increasing by 3,500% in 2020, and by nearly 6,400% during peak shopping seasons, being visible online will enable more Irish businesses to reach new and existing customers now while restrictions remain in place and in the future.

The free online platform will guide businesses along every step of their journey from setting up their Google Business Profile to creating a website, along with tips and advice on how to reach and grow their customer base. The platform will also allow business owners to tailor their approach, in their own time, to operating online based on their own specific needs.

Commenting on the launch of Google for Small Business, Alice Mansergh, Google’s Director of Small Business, said; “This online platform has been set up at a crucial time for small businesses, many of whom have faced great challenges over the past year due to COVID-19 and need help adapting and growing online.

Over the last year we have seen some great success stories from small businesses that have pivoted to sell and engage with their customers online. Google for Small Business was designed to help more businesses leverage the supports available and start taking the small steps to overcome the impacts of the pandemic and experience similar growth and success.  One of the key insights we have gained from working with small businesses is the need for a practical, step-by-step guide to operating online and that is exactly what Google for Small Business is.”

The website will also specifically allow businesses to discover valuable insights about their customers using market research tools along with advice on how to create a strong customer experience and drive more traffic to their business.

In response to COVID-19, Google has committed to supporting 60,000 Irish SMEs as they embark on recovery from the financial impacts caused by the virus. The launch of the Google for Small Business website is part of this ongoing commitment to support Irish SMEs and help them gain the necessary digital skills to set up and grow their business successfully online.

To discover the Google for Small Business website log on to https://smallbusiness.withgoogle.com