The Importance of Cloud Computing in Business

Cloud computing is an on-demand technology that quickly provides the resources you need to run your business without a long wait for setup or installation.

Nowadays, there are many cloud computing services available, so it can be hard to determine which one is best for your needs. However, this blog post will tell you some factors you should take into account when migrating to a cloud service provider!

1) Security

Security should be one of the top priorities when migrating your business to a new cloud service provider. As many companies, such as APT group, have shown, security vulnerabilities within various popular cloud services are easily exploited for malicious and sometimes financially motivated purposes.

So, take some time to do a thorough assessment and research before you decide which cloud provider or services you want to use. Many providers will ask security professionals if they can perform an audit on the system before you sign up with them, so that should help you get started with the decision process!

2) Support Services and Service Level Agreements (SLAs)

Many cloud providers will offer support services in the form of phone calls, online chats, and more. However, it is important to note that most SLAs only offer a certain level of access. Even Microsoft recommends using an independent backup service to protect your data.

If you are considering different Office 365 migration services, make sure you check the SLA to ensure your data is protected. For services like Office 365 Migration and Azure Data Backup you need 24×7 support from cloud provider via email/chat/phone. 

3) Quick and Easy access to Resources

The main reason why companies are interested in cloud computing is the fact that it allows them to quickly and easily access IT resources. This is especially true if you are trying to start up a brand-new business. You or your company will not want to spend hours, sometimes even days, configuring and installing various services.

Quick and easy access to resources is one of the biggest benefits of cloud computing. Services such as Office 365 allow your employees and customers to access their data from anywhere they want while providing security at all times. By using a cloud service provider, your business can literally go global within minutes!

4) Affordability

Cloud computing is a great way to cut down on IT costs. For example, 82% of SMBs report reduced costs from adopting cloud-based services.

5) Scalability and Flexibility

With cloud computing services, your business will be able to easily upgrade or downgrade your service plan anytime you want. This is important as your business will change over time, and different services might need to be added or removed. For example, it is obvious that if you have a lot of employees today, you will need more licenses for a certain app.

For most Azure users, this flexibility is the main reason why they want to use the cloud service. 

6) Cloud Services are Ideal for Startups and Growing Businesses

Cloud computing services are ideal for startups and growing businesses because they allow companies to focus on how to best serve their customers instead of worrying about technical issues.

If you are interested in migrating to cloud computing services, be sure to research your options. In addition to the tips above, look at each provider in terms of how they offer support and service level agreements, as well as their reliability and reputation.

Also, take into account the security of the data, especially if you are hoping to use cloud service providers for storing customer or company information.

Litecoin Gambling Facts You Need to Know

Internet technologies are rapidly evolving, and people are taking advantage of them in full. Online entertainment, online payments, and online employment options are some of the things that Internet technologies have brought to our life. There is even a combo option for those who want to have fun and earn money at the same time. And this is something that online gambling offers. Many people bet on the Internet because it is a fantastic way to have fun while also earning some additional money. And if you want to boost your profits to the max, then you should consider Litecoin gambling. 

What Makes LTC Casinos so Widely Loved?

There are various good reasons why LTC crypto casinos have grown in popularity. First of all, Litecoin is a peer-to-peer cryptocurrency that may be used to make payments to other people absolutely anonymously. Another good thing is that LTC is built on the same concept as Bitcoin but has a profitable market pricing. Furthermore, Litecoin can execute more transactions per second and will hardly make you wait. With these in mind, it is no wonder that casino customers love LTC as a payment method since it makes it easy and profitable for them to execute transactions. Let’s look in more detail at what LTC gambling is all about and why players from all around the world prefer Litecoin casinos.

 

If you are using crypto for online gambling, then Litecoin is the first choice of the experts. This is one of the top cryptocurrencies that have gained popularity recently. It is a fork of the original Bitcoin blockchain, which dates back to 2009. Today, you can say that Bitcoin and Litecoin have become two sides of the same coin. For the experts, there are different reasons to prefer Litecoin, and here’s why:

 

  • Higher Speed and Low Transaction Cost – Litecoin has a transaction time of about 2.5 seconds and doesn’t charge sky-high commissions. The average cost for a transaction in Bitcoin and Ethereum is at the 7.5 USD level, which is not the case with LTC. If you are looking for lower transaction costs and speed, then Litecoin is your perfect choice.
  • Stable Price – One of the benefits of Litecoin for many people is the fact that its value is relatively stable. This means you won’t lose money in the game because the value of the asset will not change too much.
  • It is Safe – You may use Litecoin to bet online because it is identical to fiat money. In truth, Litecoin may be supported by your bank accounts. You can have many bank accounts and yet use Litecoin instead of cash. You don’t have to worry about being duped by hackers because the system is absolutely secure.
  • Easy to Acquire – Another major benefit of using Litecoin as a currency is that it is easy to acquire. So, if you really want to buy some of the in-game currencies, you just need to do a couple of clicks with your mouse.
  • Convenience – Gambling with Litecoin is also more convenient as it doesn’t require any other users to be verified or exchanged to be involved.

What Is the Future Growth of Litecoin Gambling?

Litecoin gambling in the new market is gradually increasing. The growth of the cryptocurrency market has boomed, and the number of cryptocurrency transactions around the world is growing rapidly. The development of new technologies and the growth of business increase the demand for all types of cryptocurrencies.

 

The expected growth of the market in the next two to three years is very high because a new trend in the use of cryptocurrency has emerged. Therefore, if you want to use Litecoin in gambling, then you can safely go for it since Litecoin is the number one cryptocurrency supported by many gambling sites and operators.

Summing up

It’s easy to see why Litecoin is so popular in the gambling industry. The popularity of the digital coin among crypto casinos stems from its numerous advantages, such as transaction safety, speed, reduced costs, and gamblers’ anonymity. The purpose of Litecoin was to offer a simple and speedy payment option for everyday transactions. This is why Litecoin has been dubbed “the silver to gold of bitcoin.” Therefore, it is just an excellent cryptocurrency for gambling with a great future.

 

Ultrahuman launches world’s first smart ring with a focus on metabolism

Ultrahuman, the world’s most advanced metabolic fitness platform, has today announced the launch of its newest wearable, the Ultrahuman Ring. The metabolism-tracking wearable will measure movement, sleep and the body’s energy dynamics coupled with intelligent activity or recuperating recommendations, in real-time, to balance and take control of your health.

The Ring provides a minimal form factor with no screens or vibrations keeping you away from constant notifications. You check your details when you want to, on the app, ensuring no intrusion in your daily activities. It also comes with a power packed 5-day battery life.

The Ultrahuman ring is designed for enduring rough usage conditions and workouts. The ring’s outer surface is made of a titanium body coated with tungsten carbide which is 5 times harder than tool steel making it remarkably scratch resistant. At the same time, comfort and minimalism is at the core of the product.This is ensured by the smooth inner shell of the ring that makes it comfortable during sleep and rest scenarios.

Ultrahuman Ring works standalone or in combination with the existing advanced glucose monitoring platform, Ultrahuman M1, to offer users even deeper metabolic insights and more precise actionables for optimizing your health.

New ring from Ultrahuman – techbuzzireland

Mohit Kumar, Founder and CEO, Ultrahuman commented: “We have always believed in the power of biomarkers in terms of their ability to make health optimization more efficient. With the Ultrahuman ring and a new suite of metabolic biomarkers, you can now understand not just what’s affecting your glucose metabolism but also how to act on the insights in an efficient way.  For eg. You could figure how much of your glucose metabolism is affected by the lack of sleep vs the food itself. This is a phenomenal leap in the world of biomarkers and allows us to study various factors around human health in a unique and much more impactful way than ever.”

Some of the insights that will be available with the Ultrahuman ring would be around understanding your NEAT ( non-exercise activity thermogenesis ), sleep efficiency and its effect on glucose metabolism and food’s impact on recovery and performance.

The Ultrahuman Ring will be available for pre-order globally from 7th July 2022 and shipping will start August 2022 onwards.

Ultrahuman is a venture-backed startup that has raised $25m to date. Their investors include Alpha Wave Incubation (AWI), which is backed by DisruptAD and managed by Falcon Edge, Steadview Capital, Nexus Venture Partners, Blume Ventures and Utsav Somani’s iSeed fund, and a range of marquee founders and angel investors including Tiger Global’s Scott Schleifer.

Äike Launches First European Assembled E-Scooter with USB-C Charging

Newly founded sustainable e-scooter startup Äike, launches the first electric scooter designed and assembled entirely in Europe using solely renewable energy. Developed in partnership with leading IoT company, Comodule, their newest model Äike T, is also the only e-scooter to have USB-C charging capabilities.

With e-scooter trials proving immensely popular in the UK and 180,000 people taking over half a million trips in London alone from June 2021 – February 2022, the market for sustainable travel is booming. In its highly anticipated Transport Bill, the UK Government intends to acknowledge this appetite for e-scooters and other low-speed, zero-emission vehicles (LZEV) amongst the public by recognising them in new legislation later this year.

 

 

Äike is committed to making e-scooters and zero-emission commuting accessible to everyone by being regionally compliant with all legislation and integrating unrivalled safety, stability and durability into its product range. The company actively seeks materials from responsible local recycled suppliers, ensuring a supply and distribution chain that is as close to the manufacturing facility as possible, free of conflict and fully reliable/traceable while ensuring 92% of the materials used to produce its e-scooters are recyclable.

Kristjan Maruste, Co-founder of Comodule and now CEO and Head of Product for Äike, commented: “Äike is a true passion project of mine as I feel we are filling a huge gap in the micro mobility market. After 7 years in the industry, I find it crazy how the e-bike boom in Europe has brought us to around 5 million e-bikes sold per year with more than 50% made in Europe, whereas with over a million e-scooters being bought annually, virtually no one manufactures in Europe. This has left e-scooters in the background as the vast majority of them are not sustainable, comfortable or safe at all. Äike is here to change that. There obviously is a demand, and we are here to meet that with a sustainable, durable, inclusive, IoT-connected, safe and genuinely best version of what they are looking for. We’re currently still in our launch phase, but we are very well positioned to grow fast as we control the full process in-house from design to production to delivery.”

Äike’s e-scooters are built for all metropolitan streets. The Äike T is weatherproof, durable and can be ridden smoothly over potholes and curbs without compromising on important motor power and speed safety regulations across cities worldwide. On one full charge, the Äike T has a 40km range. When needed to charge again, Äike has made its removable battery compatible with any port using a USB-C laptop charger, which eliminates excess charger waste. While Äike’s e-scooters are designed to be easily transportable indoors, they can be safely left on the street thanks to the IoT-integrated threefold anti-theft GPS lock protection system provided by Comodule.

 

Äike is paving the way for a new era of micro-mobility by offering a fully connected experience. On top of GPS protection, each e-scooter comes with Comodule’s own IoT device and passport that allows exclusive access to the Äike app and enables remote customer support, instant firmware updates, and e-scooter performance monitoring, offering commuters a unique connected riding experience.

The Äike e-scooter is available for pre-order from July 6th for a €69 deposit. Final prices start from €999.

Video

ZHIYUN Unveils its Best Gimbal Discounts on 2022 Amazon Prime Day

ZHIYUN, the world leader in professional stabilization systems, will offer its best gimbal discount deals on 2022 Amazon Prime Day for a wide range of its products including, SMOOTH 5, CRANE M3, WEEBILL 2, CRANE M2S, CRANE 3S. Get up to 51% off or save up to £350.

ZHIYUN Amazon Prime Day Deals officially kicked off on 6 July and will continue till 20 July 2022 on the ZHIYUN UK Amazon Store and ZHIYUN Official Store. For any amateur or professional photographers who want to improve their skills, this is the right time to purchase their dream gimbal(s) for cameras or smartphones.

Below is a complete list of the discounted gimbals:

CAMERA GIMBALS

Crane 3S —  is a powerful redesign of previous ZHIYUN gimbals with the addition of detachable handle options, more powerful motors with a large 14.3 lb payload, an updated axis-locking system, and an external power input, and the ViaTouch 2.0 remote control system.

Original price: £ 799
Discounted price: 30%  –  £ 559

Crane M3 — upgraded motors with stronger torque guarantee stable movements and filming with cameras in different sizes. Easy compatible with smartphones, action cameras, compact cameras, and full-frame mirrorless cameras with certain lenses.

Original price: £ 369
Discounted price: 11%  –  £ 329

Crane M2 S — is highly portable, just like a phone gimbal, but with the capacity to hold cameras up to the Sony A7SIII with small prime lenses. The super-lightweight body is combined with stronger motors and extended axes compared to the standard CRANE-M2 series, making it a must-have for high velocity, run-and-gun filmmakers.

Original price: £ 259
Discounted price: 12%  –  £ 229

WEEBILL 2 — has enhanced responsiveness and stabilization capabilities to accurately eliminate shaky movements in a lightweight frame sporting an industrial design that gives users maximum control through a flip-out touch screen.

Original price: £ 509
Discounted price: 8%  –  £ 469

Crane 2S — the upgraded version of the legendary gimbal CRANE 2 with optimized motor control algorithms and motor power that handles BMPCC 6K, Panasonic S1H, Canon EOS 1DX Mark II, and Nikon D850 with total ease.

Original price: £ 599
Discounted price: 35% –  £ 389

SMARTPHONE GIMBALS

Smooth 5 —  the industry-standard 3-axis design allows movements in all angles to be amazingly smooth, even at extreme angles.

Original price: £ 159
Discounted price: 13%  –  £ 139

Smooth X — the world’s first pocket-size selfie-stick phone gimbal that makes phone shooting such fun. It comes with the ZY Cami APP featuring functions like gesture control, object tracking, beauty camera, and smart filmmaking.

Original price: £ 59
Discounted price: 51%  –  £ 29

Smooth  Q3 —  from a rotatable fill light to 17 smart templates, the Smooth-Q3 is a compact, feature-rich three-axis gimbal with simplified and detail-oriented design and unrivalled functionality.

Original price: £ 85
Discounted price: 12%  –  £ 75

The Easiest Ways to Grow Your Crypto Assets

Cryptocurrencies are all the rage right now. If you’re like most people, you’ve probably invested in a few different ones. But what do you do if you want to see your investment grow? This blog post will discuss some of the easiest ways to grow your crypto assets. Whether you’re looking to make a short-term profit or long-term investment, this article has a strategy for you.

Open a savings account

One way to grow your crypto assets is by opening a savings account dedicated to catering to digital assets. This type of account allows you to earn interest on your investment without having to do any extra work. All you need to do is deposit your coins into the account and let them grow. Many people choose this option because it’s one of the safest ways to invest in cryptocurrencies. Just make sure to consider opening a Crypto savings accounts that offers you a higher rate of interest. This means that you have to research your options and compare rates before settling on one. More often than not, the best rates are found online. The process of opening a savings account is usually pretty straightforward. However, if you’re not sure where to start, there are plenty of resources available online that can help you out. Once you’ve found a reputable provider, all you need to do is create an account and deposit your coins. After that, you’ll be able to watch them grow without having to worry about losing any money.

Invest in a cryptocurrency exchange-traded fund (ETF)

Another easy way to grow your crypto assets is by investing in a cryptocurrency exchange-traded fund (ETF). This type of investment gives you exposure to a variety of different digital currencies without having to purchase them all individually. ETFs are traded on major stock exchanges and can be bought and sold just like any other stock. Cryptocurrency ETFs typically track an index of coins, such as the top-performing ones or those that represent a specific sector. Investing in an ETF is a great way to diversify your portfolio and reduce your risk. It’s also one of the easiest ways to get started in the world of cryptocurrency investing. All you need to do is find a reputable broker and purchase the ETF that you’re interested in.

Consider investing in digital assets that pay dividends as well

Another strategy is to invest in a cryptocurrency that pays dividends. For example, NEO pays investors NEO gas as a dividend. This can be an effective way to grow your investment without having to deal with immense risk. All you need to do is hold the coins in your wallet and wait for the dividend payments to come in. This option is best for those who are looking for a long-term investment. However, you have to be careful when choosing which digital asset to invest in. Make sure to do your research and only invest in a reputable coin.

Stake your coins

If you want to earn interest on your digital assets, another option is to stake them. Staking is the process of holding coins in your wallet to help support the network. In return, you’ll receive a portion of the block rewards as a reward for your contribution. Usually, the amount you earn will depend on how many coins you stake and for how long you stake them. For instance, if you stake 1000 coins for one day, you’ll earn a lot less than if you stake the same number of coins for one year. Just make sure to check the staking requirements of the coin you want to invest in before getting started.

Day trading

Day trading involves buying and selling cryptocurrencies within the same day to take advantage of price fluctuations. In this case, you have to be very active and always on the lookout for the right opportunity. This means that you need to have a solid understanding of the market and the coins you’re trading. Day trading can be a great way to grow your investment if you know what you’re doing. However, it’s also one of the riskiest ways to invest in cryptocurrencies. So, make sure you know what you’re doing before getting started. If you’re not careful, you could end up losing money just as quickly as you made it.

HODLing

If you’re not interested in day trading, you can always HODL your cryptocurrencies. This is a term that’s become popular in the crypto community, and it stands for “hold on for dear life.” It means holding onto your cryptocurrencies for the long haul. This strategy requires patience and discipline, but it can be very effective. The key is to buy quality coins and hold them for the long term. This way, you’ll be able to ride out the ups and downs of the market and come out ahead in the end. If you are looking into using your profit when you retire, then this is the best strategy for you.

Be a crypto lender

Last but not the least, another way to grow your crypto assets is by lending them out. Several platforms allow you to do this. For example, BlockFi is a popular platform that allows you to earn interest in your cryptocurrencies. All you need to do is deposit your coins into an account, and they will lend them out to borrowers. In return, you’ll receive interest payments in the form of cryptocurrency. This is a great way to grow your investment, but you should be aware that there is some risk involved. Make sure to only lend your coins to a reputable platform that has a good track record. This way, you can be sure that your money is in safe hands.

 

These are just a few of the many ways you can grow your crypto assets. While there’s no guarantee of success, these strategies will give you the best chance of making a profit. So what are you waiting for? Start growing your portfolio today. Rest assured that with a little bit of effort, you can easily find the methods that work best for you.

The Importance of Music in Social Media Marketing: Jingles

Some music composers are specialized in what are called “jingles.” They are extremely short musical pieces, that have to be catchy to the ear, if they are to succeed. They become a reminder of a brand, once you have listened to them, a few times. People on the platforms of French train stations, all recognize the very few notes that ring out before an announcement. That is the power of a jingle. 

Add the Same Music to Your Stories and Posts

If you want to add one element that will help people remember you or your company, then you have to get to work on composing a small piece, that will play in all of your posts. If you want to use music that already exists, then you have to make sure that it is free of rights, or else you will have to pay to insert it into your posts. 

However, there is nothing better than creating one yourself. So, if you haven’t been playing your instrument for a while, download the easy learning music app at www.metronautapp.com. Practice with the orchestra that you will find on it, until you get good enough again, and then try your hand at creating your own jingle. Once satisfied, add it to all of your marketing posts, on every social media, from this point on.

A Different Theme for Your Various Products and Services

Although it is true that you should have one main music theme, under which your whole work should be recognized, it is also suggested to create variations for all the product lines and services that you offer. It is all about associations. This way, if the person going through its social media account rapidly goes over your post and recognizes the theme, he can stop on it right away, if it is one that he is interested in (in regards to the products and services, of course, not the music). 

The music you create for your theme and its variations, is not meant to be a song. These two only have one common goal: To stick in people’s head. Otherwise, they are completely different. A song needs to reach people in a variety of ways. The text will be important, so that people can relate to the subject. The melody will also be crucial, as it needs to be something you want to hum all day long.

A jingle only asks of you to create a hook. That thing that gets into people’s minds and that won’t come out, afterwards. So, every time they hear it, the link between the notes and the company that uses them will be evident. A jingle is pure and simply a reminder; and that is what you want for your stories and posts, on social media.

How to compose a Jingle?

Everyone can create a jingle today. There are various instrument-based sites, on the internet, that will let anyone compose them. Notes are just like words: All you need to do is place the right ones, one after another, to make it sound good. And in the case of a jingle, most importantly, to make it catchy. Even if you have never played music in your life, you can probably still create something that will get people’s attention. That is because music is mathematical. It enters your ears, just as an equation would. If you are able to understand the logic of numbers, then you should be able to do the same with the logic of notes.

Most popular music is composed in 4/4. Musicians also know it as common time. Each measure, in such cases, are four quarter notes long. It is meant to describe how many notes you can put inside one measure. The brain of anyone will tend to think in 4/4, when it comes to music, naturally. So you should not worry about that part. In most cases, you will be composing on an electronic keyboard (when using apps online). Keep the sound of the notes as clear as possible while you are composing, and then you can play around with the way they sound, later on. You could change it for another instrument or simply add effects to the keyboard sound. One way or another, you first need to get a feel for the composition you have made, before worrying about arrangements. Act like a kid who is discovering an instrument for the first time. That means: Let your imagination roam free. If you don’t get to anything in the end, at least you should have fun while doing this. And if that is the case, then you need to reach out to a musician that specialized in jingles.

How do You find Someone who can write a Jingle for Your Company?

There are different ways to get in touch with a musician that can create a jingle for you. One of them is to contact a music studio in your city and ask them if they can refer you someone. They usually work with many of them, or they do it themselves, sometimes. Then, go and meet the person in the studio, to listen to what they have written before. If you are satisfied, start discussing your project with them. Don’t forget to talk about cost first, or else you could be providing info uselessly, if you don’t come to an agreement.

Today, there are also a lot of musician associations online. You can go through them. Most of the time, they will refer you to the composer’s website, where you will be able to hear some of the jingles and songs that they have composed, in the past. It is a great way to enlarge your search, since you can work with anyone in the world, today. However, if you do work with someone outside your country, make sure that the terms of the contract are clear and that you don’t pay in advance, for a jingle that you may never receive, afterwards. 

Music is crucial in marketing, in the age of the internet. Finding someone that could help you in all your projects, is a great way to get ahead of your competitors.

Tech Review – Pamu Slide 2 earbuds

The Pamu Slide 2 are the latest earbuds now on offer from the company and I have been testing these out for a good while to get a fair grip on them, we unboxed these and compared them to the previous model and clearly seen there is a difference in side overall between both the earbuds and the case and of course the packaging and all of this bringing the profile down which is good but has this had an effect of the sound lets see..

Size fit and comfort.

These are again much smaller with a thicker stem on the width and half the size in length and this made a great fit for me, the stem is wider which looked better and felt more secure they are very comfortable too and i think they look better IMO with the finish they have with the smooth stem and circular design touch area with a nice finish to distinguish both.

Controls and App

OK so the controls are considered small it is a small earbud but work really well as mentioned they touch area is distinct here finished off with a nice circular design, in the video review we go through the app and its features which makes it once again of the better apps out there when it comes to control and features and makes the overall experince a joy to use, but do see the video for more on this. In the app you have controls for ANC Wind Noise reduction, Passthrough, Gaming modes, EQ presets and edit vocal enhancements, transparency mode and of course your feature controls such as skip/play/pause tracks etc..

Battery

Battery life is decent to be fair and with a an app to customise and maximize performance pressing hard on some features of course will impede on the stakes claimed like all make I got around 25 hours maxed out on volume and ANC which is still good and that is better than one might expect at the price point too and not forgetting they are not large earbuds.

 

Sound

Once again the company has pulled it off overall here with the sound anyone that uses these will be happy you have all the profiles covered here all genres highs lows and mids, bass and treble, especially the bass end of things here is where they shine and if you like bass these are for you, however with the app you can enjoy them with any genre in fact and again with gaming and more, call quality is also quite good, wind noise reduction works well vocal enhancements work and so to does the ANC and hear through  you can also use these independently and no lag latency noted. so for an overall package that is very affordable PAMU have delivered a great package here in a very overcrowded market.

Powerful, Punchy Bass – Drop the bass with 10mm dynamic drivers that go deeper and stronger.PEN ensures a natural and full mid&low frequency, while Titanium makes the high-frequency sound more clear. The PEN & Titanium composite membrane helps deliver an unprecedented performance with beautiful balance across the full frequency range.

BUY

Video

Find Your Fashion Inspiration with Google Lens

See an outfit that’s caught your eye or want to find a similar style of a sold out item? Google Lens can help you get your wardrobe summer style-ready by searching what you see.  Whether it’s an image that you see online, a photo you saved on your phone or something in the real world that catches your eye, Google Lens makes the products you see instantly shoppable. And this is something I use almost daily and find it a valuable tool and a fine example below is one with trainers who my readers know that I am an avid collector of Nike trainers.

Google Lens can also show you new ways to style clothes you already own. Give new life to that old top you haven’t picked up in a year—simply point Lens at it to see how others have worn a similar one and find pieces that might match it. So if you see a leopard print skirt you like on social media, take a screenshot and use Lens to see how other people have styled similar looks.

Grainne Binns & Tolü Makay

How to use Google Lens as fashion inspiration:

  1. On your phone or tablet, open the Google app or Google Photos

  2. Select a photo from your camera roll/take a live photo of an item of clothing

  3. Get reviews on the product, shop the item, find similar items or style inspiration

Google Lens is available on Android from the search bar widget on the homescreen, the camera app on many flagship devices, and in the Google, Google Photos, and Google Lens apps on any smartphone.