London based live music streaming startup Gramrphone today announced a game-changing integration with TikTok, enabling creators to stream high quality live performances and listening parties straight from their studio to their TikTok followers.
Hot off the heels of recent integrations with Boomplay, Mixcloud and Bandcamp, Gramrphone have targeted the rapidly growing social media platform as the next destination to level-up with high quality live music.
Cofounder Graham Allen thought social media was a natural progression, as the company pivots towards a B2B middleware offering, commenting: “We’re lucky enough to have hyper engaged users around the world, who we can listen to and learn from, and over the last year TikTok repeatedly came up as the platform musicians wanted to stream to.”
The engineering team went into stealth mode over the summer to develop the integration, which is now available for public download. Allen continued: “Our mission with Gramrphone is always to help musicians deliver high quality live music wherever their fans may be, and TikTok is where the next generation of fans are, so it was always going to be a major focus for us.”
The Gramrphone team are tight lipped on future integration partners but mentioned that Music Streaming and Social Media platforms are always going to be at the top of the list, with one eye on the future of live music consumption via Web 3 and Gaming platforms.
For now though, Gramrphone are concentrating on delivering to TikTok “We’re super excited to get Gramrphone into the hands of musicians on TikTok” Allen concluded, “the talent and creativity on there is insane, and we can’t wait to hear the incredible live music content that’s to come!”