Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

Twinkly have some cool last-minute Father’s Day gifts for tech lovers

Twinkly is an Italian tech company and market leader in smart lighting. Founded in 2016, the business has recently been ranked as one of Europe’s fastest-growing companies and is now a global brand. Twinkly has revolutionised the world of decorative lighting with a range of technologically advanced, patented and internationally awarded products.

Twinkly offers a complete ecosystem of connected LED lights that can be easily controlled via your smartphone. Technologically advanced, a special computer vision algorithm detects the exact position of each light in the room, allowing you to customise your lights and create extraordinary lighting effects.

Twinkly Dots

Fun, advanced and full of endless possibilities, Twinkly Dots can take any man cave from a two to a ten. The lights are easy to install and can spruce up any room with its sleek and small design. All of Twinkly’s lights can be customised to any unique colour or pattern with the free Twinkly app, available on iOS and Android.

Available to purchase from Amazon from £49.99.

Twinkly Squares

Twinkly’s most revolutionary product to date, Squares is a flawless gift for any gamer dad out there. Squares are made up of six wall panels which feature 64 premium, app-controlled LEDs that bring an array of patterns, artwork and colours to life. The panels integrates with Razer’s RGB lighting technology system to take gaming to the next level with stunning lighting effects that react to gameplay

Available to purchase from Amazon for £249. Check out our review 

 

Twinkly Festoon

Does your dad spend a lot of time behind the grill in the summer? With Festoon, he will be able to upgrade his outdoor space at the tap of a button. These bold, premium string lights are available in either 20 LED and 40 LEDs, meaning the scope to create vibrant and colourful designs is limitless.

Available to purchase from Twinkly from £129.99.

Twinkly Flex

Twinkly Flex is available in 2m and 3m lengths and brings any shape to life. Perfect for the DIY dad, Flex gives you the ability to design your own effects through the Twinkly app from a selection of different patterns and over 16 million colours. Give your dad a hand and help him to sculpt the light to his liking.

Available to purchase from Amazon from £99.99.

Twinkly Music

For the dad that loves to spend his time listening to his favourite, nostalgic tunes, get your hands on Twinkly Music. This nifty little sound sensor can be paired with any of Twinkly’s lights to make each individual LED dance to the beat of the music.

Available to purchase from Amazon for £29.99.

Stay tuned for some reviews coming soon of more products from Twinkly

Tech Review – JISULIFE Handheld Fan PRO1 S

Portable fans are very popular and I have several fans in the house that are portable but on a bigger scale I have one at my desk and one on my locker but not ideal for carrying around, this one however is and is fantastic, pun intended and make with aluminium and not cheap plastic and is very robust yet it is also light and looks cool.

There is one switch on the rear and a wheel on the front to turn the power up of the fan and you can feel it instantly and the air is cold as expected, there is a USB-C port on the rear and a strap to hold it to make it more secure. As said there is many fans on the market we can carry around but this one here is the best one I have seen yet and the quality alone is superb which makes it an ideal kit to carry with you on hot summer days and so on.

What I also like is the information on the front of the device which again is something you do not see too often with these gadgets and it just makes this portable fan even better and it also has great battery life of up to 15 hours which means you can easily get a day out of it on an extreme hot day unlike others on the market.

 

 

Features 

  • A New Peak of Powerful Wind Force: The wind speed reaches 9m/s, accelerating the cooling rate threefold.
  • Category 100 Hurricane Technology: Personalized wind power, adjustable at will.
  • 1.5-hour Lightning Fast Charging: 18W fast charging, coolness without waiting.
  • Superior Battery Life: 15 hours of powerful battery life, effortlessly lasts the whole day.
  • Aluminum Alloy Aesthetics: Smooth body, excellent tactile sensation.

Specs

Brand JisuLife

Product Model Handheld Fan Pro1 S

Rated Voltage Current: 5.0V 2.0A/9.0V= 2.0A /12.0V1.5A

Battery Capacity 2500mAh (18.5Wh/7.4V)

Cell Li-ion Battery

Product Weight About 260g

Charging Time 1.5-2h(18W fast charging input) /2.5-3.5h(5.0V-2.0Ainput)

Operating Time 3-15h(depending on different gears/usescenarios)

Product Size 59(L)x61(W)x157(H)mm

BUY

Video review

AEye and Klas Showcase Their Technology On Future Mobility Campus Ireland’s Testbed Vehicle at ADAS Stuttgart

A number of Future Mobility Campus Ireland partner companies are showcasing live demonstrations of their technologies on a testbed vehicle at the ADAS & Autonomous Vehicle Technology Expo in Stuttgart, Germany, June 13-15.

The Jaguar Land Rover vehicle, part of a fleet at FMCI’s Shannon Facility, showcases class leading ADAS solutions developed by AEye, Klas and Provizio.

AEye Lidar Features

Featuring Continental’s HRL131 Long Range Lidar, based on AEye’s patented 4Sight™ architecture, the integrated forward facing Lidar combines long range and high resolution performance over a wide field of view, with situational software reconfigurability for critical safety use cases. The product can adapt to any application – including high speed highway environments, low speed traffic jams, and congested urban settings – using software enabled performance modes. Also, the HRL131 enables OEMs to deliver new ADAS features over-the-air, future-proofing safety development and enabling additional  revenue streams.

Klas Rugged Edge Technology for ADAS/AD Development

Klas develops and delivers rugged edge communications infrastructure alongside edge computing server solutions to securely extend the cloud to the harshest environments on Earth. Incorporated in the testbed is the TRX range of modules for ADAS/AD development from Klas, which includes vehicle data logging, networking, and connectivity, packaged up as a RAVEN (Rugged Autonomous Vehicle Network) platform with in-built power distribution powered by the vehicle’s 12VDC supply.

The TRX D8 data logging solution from Klas captures, processes, and stores data from vehicle vision systems, which is vital for further advancing safer driving experiences. The TRX R2, a compute cellular gateway, feeds GPS coordinates into the test platform and facilitates secure remote access to the vehicle over multiple mobile network connections.

Provizio 5D Perception® driving platform

Provizio’s 5D Perception® driving platform offers OEMs the fastest and most reliable path to Level 5 automation as part of the company’s mission to eliminate all road accidents and deliver a safe path to Autonomy. The platform offers the fastest, lowest cost and most reliable path to perception delivering vehicle safety and ubiquitous autonomy.

The patented technology developed by Provizio utilises a five-dimensional perception system that can continually see, track and interpret road conditions and hazards, giving every vehicle 360-degree insight into all weather conditions, far beyond human abilities.

The proprietary Software Defined Radar delivers 30x resolution and 3x range of next-gen incumbent Radar sensors – without additional expensive radar channels. Software-defined sensors use integrated edge processors to make instant decisions on the chip, slashing response times.

Speaking at ADAS Stuttgart, Andreas Prinz – AEye Technical Sales Director, Europe

“As automakers make the shift toward electrification, automation, and service-based business models, they will increasingly look to software-definable sensing solutions with the ability to update and adapt depending on the needs of the system.”

“Smart sensors like the Continental – AEye HRL131 adaptive lidar and Provizio’s high definition radar can achieve high performance metrics in a wide variety of real world environments and use cases, and will be key to enabling autonomous mobility” adds Prinz.

AEye, Provizio and Klas have been working together at Future Mobility Campus Ireland (FMCI), an open collaborative testbed in the Shannon Free Zone. FMCI provides the facilities and expertise to harness valuable sensor data in a variety of road environments and traffic scenarios for new technologies.

The FMCI test facility includes a road network that is retro-fitted with inter-connected, state-of-the-art sensing and telecommunication technologies. Fully-accessible and controlled via a dedicated control centre, FMCI facilitates the test and validation of mobility innovations so that everyone involved, from researchers to multi-national corporations, can trial, test and innovate solutions in a ‘laboratory with real life conditions’

Speaking on the reveal, Frank Murray, CTO at Klas

“Building out a toolchain to validate the performance of the next generation of Level 2+ ADAS functionality and sensors is cumbersome and time-consuming,” said Frank Murray, CTO of Klas. “The case in point of this initiative demonstrates the ease our partners could build out the validation and verification toolchain in-vehicle. Further proof of why to adopt a modular approach to in-vehicle toolchains is adaptability. Here, the team can quickly adapt the platform to only log data or to also include secure mobile connectivity, which simplifies the integration of the testbed with the end customer’s software development environment.”

Live demo’s of the integrated platform will be ongoing throughout ADAS Stuttgart (June 13-15). Should you wish to take part in a live demonstration please respond for arrangement. Visit the Klas booth (#6628) at the event to find out more.

Introducing CRKD – A New Premium Gaming Hardware Brand from Embracer Freemode

Embracer Freemode, announced today its new CRKD branded range of premium gaming gear offering distinct, collectible products, designed to enhance play for passionate gamers.

Created in Freemode’s technology incubation lab, CRKD is a collaborative project, brought to life by creators in gaming hardware with decades of experience in software, industrial design, artwork, engineering, and consumer electronic launches. CRKD products are born from a passion to deliver premium, innovative, collectible hardware for enthusiasts around the globe.

Each product in the CRKD range will be designed in-house, following a strict policy of launching only when the product is ready, ensuring the highest levels of quality control. Each core product in the CRKD range connects via the ‘True Collection System’, a companion app for iOS™ and Android™ which utilizes proprietary technology to securely verify digital proof of physical ownership.

The first product to launch in the CRKD range will be the Nitro Deck, a professional Handheld Deck for Nintendo Switch and Nintendo Switch OLED consoles. An essential product for the dedicated Switch user, gamers slide their screen into the Nitro Deck for a highly elevated handheld experience. Thumbsticks with Hall Effect sensors eliminate stick drift and the Thumbstick Toppers can be swapped out for different designs to suit desired preference. Connection via USB-C (instead of relying on Bluetooth®) ensures ultra-low latency for the most demanding of games, and for professional control, a series of remappable Back Buttons provide users with extra versatility to express their play style. On the rear of the Nitro Deck, players will find a plug-and-play USB-C input, allowing charging of their system whilst gaming, as well as a USB-C output for simple connection to the Nintendo Switch Dock, so that gamers can use the Nitro Deck as an external controller without the screen should they wish.

All products in the CRKD range will be designed with the enthusiast in mind. At launch, seven variations of the Nitro Deck will be available. The range includes White, Black and Grey colors, as well as limited edition Classic Grey and Retro Purple, the first two products in the CRKD Nostalgia Collection.

CRKD is also partnering with Limited Run Games for a day one collaboration, demonstrating Freemode’s commitment to working with group companies across strategic projects. Upon launch, Limited Run Games will launch two limited edition Nitro Decks in Atomic Purple and Glacier Blue. Capped to a production run of 1000 units per color, these two designs will only be available via the Limited Run Games website which is accepting pre-orders starting today.

Watch the official launch trailer here:

The four limited edition Nitro Decks each comes complete with a high-quality Carry Case, a 5m (8.2ft) USB-C cable and an additional set of Thumbstick Toppers.

Renowned hardware art designer POPeArt will be working on a variety of upcoming designs for the Nitro Deck, a further collaboration presenting a series of fresh and creative designs for fans.

Enhancing the collectible nature of the range further, users can register their hardware via the ‘True Collection System’ app. By tapping a mobile device to the Nitro Deck, gamers can reveal their product number, discover the rarity rank, and register to their own secure CRKD collection adding another layer to the collectible experience. In the future, product release news, updates and announcements will be available to gamers via the app, making it an essential part of the CRKD eco-system.

Lee Guinchard, CEO of Embracer Freemode commented, “Bringing CRKD to the gaming community has been a labor of love and a true team effort. The Freemode group has so much talent on board who have lent their creativity and expertise in realizing this vision. We believe the Nitro Deck will enhance how gamers interact with their Switch console, and it serves as the perfect taste of what’s to come from the CRKD brand. We can’t wait to share more product news shortly and look forward to bringing the Nitro Deck to gamers everywhere.”

Nitro Deck the Professional Handheld Deck is expected to start shipping in September 2023 and will retail for an SRP of: $59.99, with limited edition Nitro Decks retailing for an SRP of $89.99.

Initial pre-orders will be limited to USA and Canada with other territories following shortly thereafter.

Salesforce Announces AI Cloud – Bringing Trusted Generative AI to the Enterprise

Salesforce today announced AI Cloud, the fastest and most trusted way for Salesforce customers to supercharge their customer experiences and company productivity with generative AI for the enterprise. AI Cloud is a suite of capabilities optimized for delivering trusted, open, and real-time generative experiences across all applications and workflows. AI Cloud’s new Einstein GPT Trust Layer resolves concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands, while offering customers the benefits of generative AI. This unique blend of capabilities and security solidifies Salesforce’s position as the #1 AI CRM.

At the heart of AI Cloud is Einstein, the world’s first AI for CRM, which now powers over 1 trillion predictions per week across Salesforce’s applications. With generative AI, Einstein helps make every company and employee more productive and efficient across sales, service, marketing, and commerce.

AI Cloud will enable sales reps to quickly auto-generate personalized emails tailored to their customer’s needs, and service teams to auto-generate personalized agent chat replies and case summaries. Marketers can auto-generate personalized content to engage customers and prospects across email, mobile, web, and advertising. Commerce teams can auto-generate insights and recommendations to deliver customized commerce experiences at every step of the buyer’s journey. And, developers can auto-generate code, predict potential bugs in code, and suggest fixes.

Why trusted generative AI matters in the enterprise: Company leaders want to embrace generative AI, but are wary of the risks – hallucinations, toxicity, privacy, bias, and data governance concerns are creating a trust gap. New Salesforce research found that 73% of employees believe generative AI introduces new security risks and nearly 60% of those who plan to use the technology don’t know how to keep data secure.

AI Cloud will help fill that trust gap with the new Einstein GPT Trust Layer. The Einstein GPT Trust Layer will help prevent large-language models (LLMs) from retaining sensitive customer data. This separation of sensitive data from the LLM will help customers maintain data governance controls while still leveraging the immense potential of generative AI. The Einstein GPT Trust Layer sets a new industry standard for secure generative AI for the enterprise.

“AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first,” said Marc Benioff, Chair and CEO, Salesforce. “AI Cloud, built on the #1 CRM, is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the center driven by our new Einstein GPT Trust Layer. AI Cloud will unlock incredible innovation, productivity, and efficiency for every company.”

AI Cloud will integrate Salesforce technologies, including Einstein, Data Cloud, Tableau, Flow, and MuleSoft to provide trusted, open generative AI that is enterprise ready.

Trusted and Open: The Einstein GPT Trust Layer will enable companies to get started with trusted generative AI faster by optimizing the right model for the right task. It will also provide deployment capabilities for any relevant LLM while helping companies maintain their data privacy, security, residency, and compliance goals.

  • Use of Third-Party LLMs: As part of Salesforce’s commitment to an open ecosystem, AI Cloud is designed to host LLMs from Amazon Web Services (AWS), Anthropic, Cohere, and others — entirely within Salesforce’s infrastructure. AI Cloud will help maintain customer prompts and responses in the Salesforce infrastructure. In addition, Salesforce and OpenAI have established a shared trust partnership to deliver joint content moderation using OpenAI’s leading Enterprise API and best-in-class safety tools in conjunction with the Einstein GPT Trust Layer to help keep data retained in Salesforce.
  • Use of Salesforce LLMs: AI Cloud will enable customers to use Salesforce LLMs developed by Salesforce AI Research to power advanced capabilities such as code generation and business process automation assistance, fundamentally transforming how businesses interact with their CRM software. Salesforce’s LLMs – including CodeGen, CodeT5+, and CodeTF – help companies increase productivity, bridge the talent gap, reduce the cost of implementations, and better detect incidents.
  • Bring Your Own Model (BYOM): Customers who have trained their own domain-specific models outside of Salesforce will benefit from AI Cloud while storing data on their own infrastructure. These models, whether running through Amazon SageMaker or Google’s Vertex AI, will connect directly to AI Cloud through the Einstein GPT Trust Layer. In this scenario, customer data can remain within the customers’ trust boundaries.

Business Ready: AI will fuel more than $15 trillion in global economic growth and boost GDP by 26% by 2030*. AI Cloud will harness the full power of Salesforce, helping make companies and employees more productive and efficient.

  • Generative AI across every Salesforce application: Salesforce is bringing trusted generative AI to every product with Sales GPT, Service GPT, Marketing GPT, Commerce GPT, Slack GPT, Tableau GPT, Flow GPT, and Apex GPT.  See more about Salesforce’s trusted, open, and business-ready generative AI-powered applications here.
  • Prompt template and builders: The prompts used to generate AI content directly influence the quality and relevance of the generated content. Salesforce is developing optimized AI prompts that use harmonized data to ground generated outputs in every company’s unique context. These context-rich prompts will help sales, service, marketing, commerce, and IT teams get instant value from trusted generative AI, without hallucinations, while reducing time and cost.

The customer perspective:

“Our goal is to deliver more personalized member engagement, make our processes more efficient and cost-effective, and drive innovation across our team within a safe and trusted environment,” said Shohreh Abedi, EVP, Chief Operations Technology Officer, and Member Experience at AAA – The Auto Club Group. “We’re accelerating our digital transformation with Salesforce, and AI Cloud will help us implement AI across our entire business, including devops, support, sales, and underwriting.”

“Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients,” said Greg Beltzer, Head of Tech for RBC US Wealth Management. “We believe that this technology has the potential to transform the way businesses interact with their customers, deliver personalized experiences, and drive customer loyalty. We are excited to explore this opportunity with Salesforce and drive the next generation of personalized customer experiences.”

Salesforce and Accenture’s Acceleration Hub for Generative AI

Salesforce recently announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale generative AI for CRM — helping to increase employee productivity and transform customer experiences.

Pricing and Availability

Specific feature availability details as follows:

  • The Einstein GPT Trust Layer will be generally available in June 2023.
  • Service GPT is in pilot today, and will be generally available in June 2023.
  • Sales GPT is in pilot today, and will be generally available in July 2023.
  • Marketing GPT will be in pilot in June 2023, and generally available February 2024.
  • Commerce GPT is in pilot today, and will be generally available in July 2023.
  • Apex GPT will be in pilot in June 2023.
  • Flow GPT will be in pilot in October 2023.
  • Slack GPT is in beta today, and will be generally available later this year.
  • Tableau GPT will be in pilot in November 2023.

New Maynooth University project supports communities in the green energy transition

Researchers at the School of Business, Maynooth University, have received Science Foundation Ireland (SFI) funding for an innovative citizen engagement project to harness business and community participation in the green energy transition.

SFI’s National Challenge Fund has awarded the researchers €250,000 to advance this innovative project, with a further two researchers to join the team as a result of this funding.

The team aims to drive change towards green energy and climate action by bringing the local community into the research process, making their needs central to the project, and facilitating knowledge sharing with key MU academics, particularly in the area of renewable and smart energy systems.

Over the next 18 months, the researchers will work with local organisations to identify and address their energy transition needs, creating a suite of tools and resources, including a targeted micro-credential course.

The MU project is one of 47 competing in the National Challenge Fund – receiving initial funding totaling more than €13 million to work on solutions to major environmental and societal issues.

Commenting on the ambitious goals of the project, Prof Fabiano Pallonetto, School of Business and lead researcher said:

“We are delighted that our project RENEW has been selected by SFI for funding. We see huge potential for our local community to show leadership in the green energy transition. Our aim is to work closely with the local community, and together explore how Maynooth and Kildare can become an active node of the electrical grid through the co-creation of smart energy management systems.”

Dr Amy Fahy, School of Business and co-lead on the project, noted the unique methods employed by the project that involve the community:

“This is a perfect example of engaged research at Maynooth University. We are taking a community first approach, addressing the research needs of our local community of Kildare, and creating a process where we can build tools and resources that specifically address community needs, while also providing us with valuable knowledge that can be shared both nationally and internationally.”

Speaking at the launch of the National Challenge Fund, Minister for Further and Higher Education, Research, Innovation and Science Simon Harris TD said:

“These teams have presented ingenious ideas and committed their talents to working for the benefit of the people of Ireland. We see examples in the news most days of why Ireland needs to work at the green transition and digital transformation and ensure that our innovation and research prepare the country for the future. In fact, the solutions being worked on in all eight challenges in the National Challenge Fund have the potential not just to improve life here in Ireland, but across Europe and around the world.”

The National Challenge Fund is supported by the EU’s Recovery and Resilience Facility.

5 Modern Marketing Techniques to Invest In

Did you know that Ireland has nearly 300,000 companies? With so many companies competing, it’s crucial to know the right marketing techniques to stand out. How can you design a marketing strategy that can make you shine amongst the competition?

If you’re curious about perfecting your company’s marketing, we’re here to guide you. Read on to learn more about common marketing techniques.

  1. Automation

One of the first things you’ll learn about in modern marketing is marketing automation. Many companies have found ways to automate their marketing, reducing the cost and effort necessary.

Such strategies uses campaigns across several channels that will help lift the burden of marketing from your shoulders. The most common method is automated marketing emails or calls. These are integral for building your audience and communicating with your consumers.

Automation can help you keep your payroll down and get rid of monotonous work that others may not want to do. Look into automated marketing to see how you can simplify your marketing strategy.

  1. AI in Marketing

While you look into marketing automation, you’ll likely come across several techniques that use AI in marketing. These are effective in multiple ways.

One way is customer service marketing. AI chat bots are exceptionally common as tools to discuss issues with customers visiting the site.

Some techniques also use AI tools to develop marketing content. Videos, voice-overs, and even music are all things that AI can handle.

  1. Digital Marketing

Digital marketing is vital for any marketing campaign. Often called “online marketing,” digital marketing uses the internet and other digital platforms to market.

These may include a company website, email outreach programs, and similar tools. You should design these around your demographic so you aren’t using tools others won’t interact with. Older demographics are less likely to engage with some forms of social media, for example.

Working with an experienced digital marketing group can help you target the right platforms and optimize your approach based on user behavior. They can also analyze data to refine campaigns for maximum engagement, ensuring you’re reaching your audience effectively and efficiently.

 

  1. Social Media Marketing

Social media will mix with any digital marketing campaign. For most companies, you’ll find social media marketing indispensable.

Social media focuses on platforms like Instagram, Facebook, Twitter, Reddit, YouTube, and other such areas of the internet. These platforms have a ready-made audience you can communicate with.

Businesses in healthcare and addiction can benefit from partnering with an addiction treatment marketing agency to reach and engage the right audience. This approach helps organizations establish credibility while maintaining sensitive communication with potential clients.

  1. Outreach Marketing

Finally, outreach marketing is critical for your modern marketing techniques. An outreach marketing campaign focuses on bringing new customers in.

Some companies focus on servicing the customers you’ve already earned. Doing so is important so you can retain their business, but growing is also vital.

Outreach marketing may also include inbound marketing. Inbound marketing campaigns focus on engagement from the customer, such as with SEO techniques or blogging. You can read more about inbound marketing with this blog from Adobe Experience Cloud.

Mastering Marketing Techniques

Finding the right marketing techniques will require looking at your company and demographic. Research your audience so you know what will most appeal to your consumers. Blend multiple strategies together to create the perfect marketing strategy for your company.

For more informative reads, be sure to browse our site.

Enhancing Reality with AR Development: Innovations and Use Case

Augmented Reality (AR) is a technology that allows users to enjoy an interactive experience by overlaying digital elements in the real world. AR is more commonly associated with the gaming industry, but you can also find it in many other industries nowadays, such as retail, healthcare, and education. By blending the physical and digital worlds, AR draws more attention and provides more desirable results.

In this article, you can read more about how AR development has brought innovation to multiple sectors. 

Innovations in AR Development

For as long as AR has existed, it has been evolving. Through advancements such as real-time object recognition, tracking and localisation, and SLAM technology, AR has provided an increasingly enhanced experience for users, with refined stability and improved interaction.

In addition to the overlay, the hardware has also seen significant enhancements. Many companies have started to invest in the development of optimised AR equipment. Smart glasses and headsets have features that make the AR experience even more unique, such as cameras, a precision current sensor, audio capabilities, motion tracking abilities, and high-resolution displays. 

AR can integrate other relevant and emerging technologies, like Artificial Intelligence and Machine Learning. These technologies have contributed to a quality increase of AR experiences by, for example, enabling accurate and seamless object recognition and tracking, understanding the context of the scene, and interpreting gestures and voice commands. 

Innovation becomes even clearer when looking at mobile apps. AR and the app development industry have gotten very close, which resulted in an interesting combination of mobile apps and AR features. Social media apps like Instagram and Snapchat are immediate examples of this relationship, as they are known to provide filters to add to photos. The retail industry also benefits from AR technology – for instance, IKEA’s app uses AR technology to allow users to try on furniture in their real-life environment.

Use Cases: AR in Different Sectors

AR in Retail and E-commerce

As mentioned previously, AR plays a relevant role in the retail and e-commerce transformation. As people increasingly turn to online shopping, the more necessary it is to find technologies that allow customers to benefit from the advantages of being in a physical store. AR has thus enabled virtual try-ons, which allow shoppers to virtually try on the products before purchasing, from makeup to furniture. 

AR in Education and Training

Thanks to Augmented Reality, education has become more interactive and enjoyable. AR technology can overlay digital elements such as 3D models and animations onto real-life objects, making the experience more interactive, immersive, and memorable, which helps keep students motivated. 

Besides providing a more entertaining learning experience, AR also helps learners acquire skills through simulations of the real world, in which the student can learn and practise in a controlled but realistic environment. This is especially helpful for skills related to aviation and healthcare, for example. 

AR in Healthcare

Augmented Reality can help medical staff perform tasks more safely. For instance, this technology can help surgeons during medical procedures by overlaying a 3D model of the patient’s anatomy onto their field of view, which helps guide them in the surgery, improving precision. Likewise, the same can be applied to students, who can practise performing medical procedures of different levels of difficulty in a realistic environment without the implications and risks of real-life training. 

AR in Manufacturing

AR can also transform the manufacturing industry and make the lives of assembly workers easier by overlaying visual instructions onto their environment, thus guiding them through the most complex assembly processes. Additionally, it can help them detect and reduce errors and display real-time metrics, which increases efficiency and productivity. 

Final Thoughts on the Expansive Realm of AR Development

The future of AR development holds promising advancements, as the realm of AR is constantly evolving. Technological progress makes AR more accessible, immersive, and integrated into our reality. And with the advent of emerging technologies that are bound to be part of our daily lives as well, such as 5G and Artificial Intelligence, Augmented Reality will only continue to grow and provide users with platforms that enhance their learning and skill development processes, their work duties, and their leisure moments.

Dell Lifecycle Hub now available in Ireland – simplify end-to-end device lifecycle management solution

Dell Technologies now offers Dell Lifecycle Hub managed service in Ireland to simplify IT by providing an end-to-end, multi-vendor device lifecycle management solution. The service means Dell manages the use of a customer’s PC fleet from the first use through to disposition of the device at end of life, allowing the IT team to focus on other business priorities.

Lifecycle management for end user devices is becoming more complex as companies embrace the hybrid workplace, especially for larger customers with multiple office locations and remote team members. Combining warehousing and inventory management with configuration services and deployment expertise into one end-to-end solution, Dell Lifecycle Hub:

  • Ships configured PCs and new hire kits to maximise day one productivity
  • Manages returns when employees leave the company and optimises device utilisation
  • Provides whole unit exchange when device failures occur, rapidly returning users to productivity
  • Manages device refresh at lease end or when fully depreciated
  • Facilitates proper device disposition at end of life

 Dermot O’Connell, senior vice president for Services in EMEA, said: “Now more than ever, IT is challenged to oversee the employee technology experience, maximise device utilisation and ensure their company is making the most of their PC investment. With Dell Lifecycle Hub, Dell Technologies takes care of device lifecycle management, so our customers don’t have to, allowing them more time to focus on strategic business priorities.”

Dell Lifecycle Hub is available immediately and is also offered as a resell option for channel partners. Learn more in Dell’s blog on unlocking the power of customers’ PC ecosystem.