WHOOP, the human performance brand, has announced its 2026 Black Friday offers, with savings of up to €70 on selected annual memberships alongside discounts across accessories and apparel.
Available from 19 November, new members will be able to purchase a 12-month WHOOP Peak membership for €219, saving €45, while a 12-month WHOOP Life membership will be available for €329, saving €70.
Existing WHOOP members will also be able to access WHOOP Peak for €219 and WHOOP Life for €329, with WHOOP Life purchases also including a free MCB.
Across accessories and apparel, WHOOP will offer 20% off accessories and 25% off selected packs. The promotion excludes batteries and Meridian products.
The offers arrive ahead of Black Friday and the Christmas gifting season, when shoppers are increasingly looking for presents that combine practical value with a more personalised experience.
Designed for continuous wear, WHOOP helps members understand how everyday behaviours including sleep, exercise and stress affect how they feel and perform. Over time, WHOOP establishes an individual baseline and translates continuous physiological data into personalised insights and coaching.
Unlike a traditional one-off wearable purchase, WHOOP is built around an ongoing membership experience, with hardware included and continued value delivered through software, coaching, insights and new health capabilities. This makes it a particularly relevant gift for those interested in fitness, wellness, sleep, recovery, and understanding their health.
The WHOOP Black Friday sale begins at 8am GMT on 19 November 2026 and ends at 23:59 on 1 December 2026.
For those who miss the offer, WHOOP will also launch a Christmas sale offer on 15 December, with 10% off selected new memberships. During the December promotion, WHOOP Peak will be available for €237, saving €27, while WHOOP Life will be available for €359, saving €40. The December sale ends at 23:59 on 27 December.