women career tech ireland

New research by HelloFresh Ireland has found 42% of Irish women between the ages of 16 and 27 are unlikely to pursue a career in tech, citing too many barriers to entering a career in the industry. The world’s leading meal kit company and integrated food solutions group conducted a survey of 1,000 young people, in partnership with Kantar*, to understand how young people in Ireland perceive a career in the tech industry. HelloFresh recently launched in Ireland, marking the company’s 18th market launch as part of its global growth strategy.

The survey found one in five (19%) of young women felt discouraged from entering the tech sector because their gender put them at a disadvantage. Three in four women (76%) said the tech sector is dominated by men, and only 61% of men think the same way.

The women surveyed said there is a sense of prestige that comes from working in the tech industry thanks to its associated perks and benefits (61%), job prospects (65%) and opportunity to have a positive impact on society (27%). However, HelloFresh found that the majority of women (54%)  don’t think their current skillset is suitable for the industry. In total, one in three (34%) women admitted that they didn’t know how to enter the field.

Role models were identified as an important factor in encouraging more women into the tech sector with 58% of respondents saying they would like to see better representation of women in tech leadership positions. Respondents also mentioned that access to training and scholarships (50%) and support to build skills (37%) would help them enter the sector. HelloFresh is in its second year of running a Women in Tech scholarship programme, which includes mentoring and financial support.

Annie Meininghaus, Senior Vice President of Product at HelloFresh, commented: “I’m not hugely surprised by the findings of this survey, with many women who have pursued tech having already faced these challenges. I enjoy being part of a company that recognises these struggles and actively supports women pursuing careers in technology. I’m looking forward to welcoming our next cohort of Women in Tech scholarship recipients, and further increasing the diversity in the tech sector.”

HelloFresh will re-launch the Women in Tech program this year and double the number of participants, offering more women the chance to step into a tech career from a non-tech background. The company has hired six women from different tech and coding bootcamps, who will work in Frontend and as Data Analyst interns in Berlin. In addition to the paid internship, the women are provided with a scholarship of 10,000 Euros each to support their educational and living costs. Each intern is assigned a woman mentor from HelloFresh’s tech team.

Suzi Filipowska, former Women in Tech scholarship participant and Frontend Engineer at HelloFresh: “Coming from a non tech background, it was daunting to change my career path, however through the Women in Tech scholarship at HelloFresh I was able to do so. Now, I’m continuing my career in tech as a junior engineer at HelloFresh, and I couldn’t be more happy to do so.”

With its Employee Resource Groups, including the Gender Equality Team, HelloFresh fosters a diverse and empowering working environment among their 21.000+ employees from 90+ nationalities. With a third of HelloFresh’s Germany-based technology team identifying as women, HelloFresh is far above the national average of only 17% of women working in tech. The company committed to the Women Empowerment Principles (WEP) established by the UN Global Compact and UN Women.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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