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Find out why mobile gaming has succeeded in proliferating around the world and what drives consumer interest in this segment.

Why Are People Turning to Mobile Gaming?

Mobile gaming has quickly become one of the most popular forms of entertainment. There are many good reasons why this is and if you go from one region to the next, you will see specific reasons why this is the case. In places such as Australia, people just find it much handier to use websites such as those listed on from their mobile devices in order to place a bet. It’s really just a convenience thing, but mobile gaming has boomed for other reasons, too. Today, we look at some of the reasons that have driven the remarkable growth of mobile gaming which has already beaten PC and console gaming in terms of revenue.

No Strings Attached

The first and perhaps most vital reason why mobile gaming has become so popular is none other than the fact that mobile is just more accessible. The bulk of the games designed for it, from Candy Crash to Mario Kart Tour is just so casual that you don’t really have to dedicate much time or look for a special place to enjoy them. Want to shoot a few Angry Birds? That is okay – you can do so while waiting for the dentist. This is precisely what has driven the rise of this sector. Better yet? You can quit any time you wish without really impacting your performance or results, and without diminishing your performance at the time you quit.

Don’t Make Me Think

Mobile games, unlike PC games, are really about being intuitive. In a PC game, you would often need to figure out how something works and then try to apply this solution. Mobile gaming has relied on a combination of gut feeling and reflexes which has generated huge revenue for the segment and made it one of the most desirable forms of entertainment out there, and this is a fact. Players who are looking to enjoy intuitive gaming will definitely pick mobile gaming over anything else. The fact that you “don’t have to think” to play mobile games is actually quite a big factor in driving consumer interests and preferences.

Cheap Technology on the Rise

Everyone these days can afford a fairly powerful mobile phone. Because of the proliferation of mobile technology, many people have even foregone computers altogether. A phone is your single-access device to life and the universe. You can browse the internet on it, take photos, connect with others and admittedly, spend many hours gaming.

This is precisely how it works and you will have an enjoyable time doing this and more as you go along. The affordability of the technology doesn’t mean it’s necessarily “cheap,” but it’s certainly easier and more practical to have a phone that allows you to game rather than having a dedicated computer for that.

Overall, there are other factors that may define why some people like to game on their mobile – it could be even peer pressure with your friends playing on their phones all the time PC is suddenly not such a good idea. 

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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