Month: March 2022

Burn out and pressures of family life cause 40% of Irish women to consider quitting their job – Indeed research

More than a third of women (40%) have considered quitting their job in the last 12 months, citing burn out and the pressures of family life as the reasons for thinking about leaving the workforce. These are findings in research conducted in Ireland by jobs site Indeed, published on the eve of International Women’s Day on 8th March.

Feeling burnt out was the most common reason (33%) cited for considering leaving a job, particularly for women in older age cohorts – 45 to 54 and 55 to 64 years old – where 55% felt they needed a break. The second highest reason cited (22%) was that it had become too hard to balance work and home responsibilities. The work/life balance issue was particularly felt by the cohort of women most likely to have young children – aged 35-44 – with 37% of this group finding juggling career and family responsibilities too difficult.

The majority of both men (79%) and women (68%) felt that there was equal pay in their workplace, regardless of gender. However a significant proportion of female respondents (30%) felt men were generally paid more at their company, compared to just 17% of male respondents. Irish employers will soon be obliged to publish information showing the gender pay gap in their business, following the passing of the Gender Pay Gap Information Act last year.

The majority of women (56%) also believe that their employer should be doing more to help them in their career, compared to 38% of men. The most important forms of allyship to help women in the workplace that women cited were: calling out discrimination (24%); providing education on the challenges women face in the workplace (20%); and being an advocate for female career development (18%).

On a positive note, women were more optimistic than men about their future earnings, with 82% of women surveyed saying they expect to be earning more in five years’ time, a view shared by 71% of men surveyed.

Glenda Kirby is vice president of client success at Indeed and heads up Women at Indeed, the company’s internal platform for female inclusion. Commenting on the research she said:

“The findings are a reminder of the specific challenges women still face in the workplace. Particularly striking are the high numbers of women considering leaving the workforce due to lack of support, which emphasises how vital it is for employers to do more to create a working environment that is supportive. The research highlights how important it is for women to hear their employer advocating for female career development and making sure discrimination is called out and addressed. Having a seat at the table isn’t enough if workers don’t feel like they belong there.”

Jack Kennedy, Economist at Indeed added:

“In addition to being the right thing to do, in a tight labour market it is companies that demonstrate they are taking a lead on diversity issues who will stand out in attracting new talent. With the acceptance of working from home and more flexible working arrangements employers should seize the opportunity to showcase that they are genuinely committed to creating an environment that is supportive of women and prioritises a proper work/life balance.”

 

Ultra Clean Holdings announce about 100 new jobs in Cavan with new Advanced Technology Cleaning Centre

Ultra Clean Holdings Inc.today announced that it is establishing an Advanced Technology Cleaning Centre (ATCC) in Cavan, Ireland.

This investment represents a key milestone in UCT’s global expansion plans supporting surging demand in the semiconductor industry. The Ireland ATCC will be part of UCT’s Services division, which provides ultra-high purity tool chamber parts cleaning and coating, as well as micro-contamination analytical services to chip makers and equipment providers. Cavan, Ireland will be UCT’s 15th Services site and will primarily support Intel Corporation and other European-based customers.

The project, which will create approximately 100 jobs when fully operational, is supported by the Irish Government through Ireland’s inward investment agency, IDA Ireland.

Welcoming the announcement, Tanaiste and Minister for Enterprise, Trade and Innovation, Leo Varadkar TD noted: “I’m delighted to welcome Ultra Clean Holdings to Cavan, where the company will have a rich talent pool to choose from to fill these 100 new jobs. Semiconductor chips have become essential to our everyday lives and that dependence is only going to grow. This Advanced Technology Cleaning Centre is a really welcome addition to the thriving semiconductor industry here – an industry which we are keen to expand further. I wish the team all the very best.”

“As a worldwide leader in ultra-clean parts cleaning and analytics, we are proud to partner with IDA Ireland to expand our global footprint and advance our leading-edge technology,” said Bill Bentinck, President UCT Services. “This state-of-the-art facility will enable us to better serve and deliver value to our European customer base and capitalize on longer-term growth opportunities.”

IDA Ireland CEO Martin Shanahan added: “This is a most welcome investment for Ireland, for Cavan and the North East region. UCT’s manufacturing and analytical capabilities will add to the level of expertise within the semiconductor sector here and positions the region to capture further such investment. IDA Ireland’s strong focus and commitment to winning investments for regional locations continues. I wish UCT every success here.”

“UCT has a long-standing commitment to sustainability and continually strives to minimize its impact on the environment,” said Shay Torton, UCT’s VP Operations, EMEA. “The new site will be constructed with sustainable solutions where possible, and we are committed to enhancing the Cavan economy and community by being an active partner and good neighbor.” Read more about UCT’s ESG Initiatives.”

Construction is advancing at the 57,000 sq. ft. manufacturing facility located on the IDA Ireland Business & Technology Park at Killgarry, Cavan and is expected to be completed in Q3 this year. Roles at the new facility will include engineering, manufacturing, facilities, on-site shipping and receiving, quality control, sales, and customer service positions. The site is expected to be operational in Q3 2022. Please visit UCT’s European Careers page for related job openings as they are posted.

First Look – realme GT 2 unboxing and walkthrough

Several phone are in for review to start the year and we are starting with the realme GT2, there is a pro version too and this one we have is in Paper Green there is two other colours available which is Paper White and Steel Black and also come in 8/128 and 12/256 storage options starting at 549.00.

The realme comes with UI 3.0 and  features a world first 120Hz E4 2K AMOLED LTP O2.0 Display 2K Snapdragon 888 5G Processor and Stainless Steel Vapor Cooling Plus, and GT Mode 3.0. It has a super cool finish on the rear and feels good to hold, it is a bio based polymer smartphone in collaboration with Naoto Fukasawa, in the box we get a case thrown in for good measure so you are covered out of the box and no need to shop for a case.

The camera set up is also quite tasty looking and I look forward to checking out the capabilities here we have 150 degree first ultrawide lens 50MP / 40X ultra macro lens and a 50 MP main camera with OIS so this will be interesting, there is alot going on here and nice stats thrown at us so let’s see how real life usage goes. 

Today is a first look and walkthrough of the new device and if you have any questions feel free to ask as always and we will have a full hands on review later on in the month with image and video samples and more.

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First Look – HiFiMan Deva Pro Headphones and TWS 800 earbuds

It has been a while since we had tech in from HIFIMAN but the good guys there have sent us over two new products to check out and this is great as one is for the headphone fans and one for earbud fans and if you are a fan of both like me well then you are in the right place for either product. HIFIMAN just to recap is a world leader in quality audio products premier headphones and portable music players that utilize planar magnetic drivers and so on so matter what you choose here audiophiles will be happy.

The Deva Pro Headphones

These are open back planar magnetic headphones which look super premium and on a quick first test comfortable and light you can switch between a bluetooth with their module or use the wired 3.5mm TRS option and this is a first for me to see personally with a bluetooth module included in the pack which is extra cool..

Some quick specs.

  • Acoustically Invisible Stealth Magnet: Unlike the sound waves created by a conventional magnet, the special shape of Stealth Magnets enables the waves to pass through the magnets without generating interference. HIFIMAN’s advanced magnet design is acoustically transparent, dramatically reducing wave diffraction turbulence that degrades the integrity of the sound waves. The reduced distortion yields pure sonic output that is accurate and full-range.
  • HIFIMAN Heritage: HIFIMAN’s NEO “supernano” Diaphragm (NsD)- The new NsD is 80% thinner than previous designs, resulting in fast response and detailed image with lush, full range sonics.
  • Bluemini R2R, Small but Mighty- The DEVA-Pro companion Bluetooth/USB module: HIFIMAN Custom-created HIMALAYA R2R Architecture DAC: Non-over Sampling Concept; Low-energy Consumption; High Sampling Rates
  • Easily Switch Between Wireless and Wired: The socket can accommodate both dual-sided unbalanced 3.5mm cable and a single-sided 3.5mm balanced cable (left socket). Bluemini R2R is easy of use by connecting on the left socket. Input Option 1 – Bluetooth A variety of HD Bluetooth protocol (Bluemini connection on the left socket) Input Option 2 –Wired Inbox 3.5mm balanced cable (3.5mm TRRS on the left)

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The TWS800 earbuds

Next up is their latest earbuds which are also pretty cool and stand out like the Deva Pro headphones, with a pillow type case and metal casing these are something different and offer everything you need out of the box for what we hope is an excellent audio experience. You get a built in amp which is also new to me having reviewed over 200 pairs of earbuds IPX4 dust resistance, BT 5.0 up to 31.5 hours use, topology diaphragm, audiophile tuning and much more and I cant wait to see how these perform over the coming weeks..

Any questions on either of the products above drop a comment below and feel free to ask what you like and we answer all comments, so stay tuned for a full hands on review soon here and on You Tube, we don’t give you stock image reviews with no context.

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Okta continues European expansion with creation of up to 200 jobs in new Dublin

Okta, Inc., the leading independent provider of identity, today announced that it will be opening a new office in Dublin’s Docklands, Ireland, where it intends to create 200 new jobs by 2024. Okta‘s identity and access management solutions help connect people and organisations by providing seamless and secure access. This new office opening is part of Okta’s Europe, Middle East and Africa (EMEA) growth plans. Today, more than 15,000 organisations, including DCC, Engie, ITV, Renault, Siemens, Plan International, Pret a Manger trust Okta to help protect the identities of their workforces and customers.

Opening in April, 2022, Okta’s Dublin office will serve as an international hub and initially focus on hiring new talent in customer-facing roles in sales and marketing. Over the next two years, the Dublin-based team will also open up to roles in research & development and other business critical roles, including accounting, recruitment and HR.

The investment is supported by the Irish Government through IDA Ireland. For further information about Okta’s Dublin office and to explore career opportunities, please go visit Okta Ireland.

“The success of our customers and partners is Okta’s highest priority. The continued expansion across EMEA cements Okta’s commitment to strengthen its engagement in the region”, commented Susan St. Ledger, President of Worldwide Field Operations for Okta. “This new office gives us an exciting opportunity to serve our regional customers and leverage Ireland’s diverse and unique talent pool to accelerate our vision of enabling everyone to safely use any technology.”

Welcoming the announcement Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar TD said “I’m really pleased to welcome Okta to Dublin, where the company will create 200 new jobs by 2024. Okta has worked with some of the world’s most influential firms from a variety of sectors and I’ve no doubt Dublin’s rich talent pool will allow Okta to continue its rapid growth. I wish the team every success with this expansion.”

“I am thrilled to join Okta during this critical phase of its growth globally”, commented Jimmy Kehoe, Vice President of EMEA Sales Development and Ireland GM. ”I am honoured to spearhead Okta’s first international hub office, and help build a world-class team in the heart of Dublin’s vibrant Docklands. As companies across Europe embrace and further develop their digital transformation strategies, we are excited to become a closer, trusted partner and help them be more successful and secure with identity.”

“As a global leader in the growing identity and access management industry, Okta is a welcome addition to Ireland’s technology ecosystem,” said Martin Shanahan, CEO IDA Ireland.  “Ireland has a proven track record of being an attractive location to technology companies looking to access a well-established talent pool to serve a growing client base in the EMEA region.”

The strategic opening of Okta’s Ireland hub follows the company’s 13th anniversary and acquisition of leading identity platform Auth0 for $6.5 billion in May 2021. Together, Okta and Auth0 will accelerate growth in the $80 billion identity market by providing modern Workforce and Customer Identity and Access Management (CIAM) solutions needed to seamlessly manage the digital complexities of security, agility, and user experience. In November 2021, both companies were recognised as a Leader in the 2021 Gartner Magic Quadrant for Access Management, marking the fifth consecutive year in which Okta has been named Leader.

As Okta expands its global presence and embraces Dynamic Work, a flexible, personalised, hybrid work experience approach introduced before the COVID-19 pandemic, the company is committed to reduce greenhouse gas emissions and take long-term action on climate change. In September 2021, Okta reached 100 percent renewable energy for its global offices and employees’ work-from-home consumption in FY22, and launched the Dynamic Work Greenhouse Gas (GHG) Emissions Study, a study designed to measure the environmental impact of today’s hybrid workforce.

The Dublin office will bring Okta to 23 offices globally, including in London, Amsterdam, Stockholm, and Paris. Dublin will be the first hub of this type for Okta and will support the company’s operations across all of Europe, with a focus on the UK, France, Germany, Benelux, the Nordics, Spain, and Italy.

 

Deliver Us The Moon Preparing for Lift Off on Google Stadia

Indie games publishing label Wired Productions and acclaimed Dutch game studio, KeokeN interactive announced that the epic sci-fi thriller Deliver Us The Moon is launching onto Stadia, Google’s cloud gaming platform that lets you instantly play video games on screens that you already own, in April 2022.

Deliver Us The Moon Google Stadia Announce Trailer:

 

 

 

The Stadia announcement sees the continuation of the stellar voyage by the award-winning title Deliver Us The Moon which was originally released in October 2019. Set in an apocalyptic near future where Earth’s natural resources are depleted, Deliver Us The Moon follows the astronomical journey of a lone astronaut, sent to the moon on a critical mission to save humanity from extinction.

  • Real World Issues: The narrative focuses on topical issues, like climate change and the depletion of the world’s natural resources
  • Multiple Gameplay Styles: Experience sequences of 1st and 3rd person play, as Deliver Us The Moon takes you on a genre busting narrative adventure
  • Be an Astronaut: Launch a rocket from Earth, journey through the WSA space station and explore the open lunar landscape with weightless freedom – by foot, rover or monorail
  • Uncover the Past: Ruins of previous lunar missions have many stories and secrets to tell. Use your Astrotool to uncover the history of the lunar colony.
  • Suit Up with Space Age Tech: With the ASE drone as your sole companion, utilise the greatest technology mankind has to offer from new age space-suits, cutting lasers, rockets and robot arms
  • Survive Hazardous Environments: With oxygen tanks running out and the never-ending void of Space staring you down, staying alive won’t be so easy
  • Crack the Code: Overcome obstacles, dangers blocking your path and uncover the secrets of the past by using various tools and all of your wits to solve intricate puzzles
  • Feel Weightless with a Breathtaking and Atmospheric Soundtrack: Inspired by the greatest works of Sci-Fi in cinema, Deliver Us The Moon has an awe inspiring soundtrack to rival the movies with three hours of original music
  • Powered by Unreal® Engine 4: Deliver Us The Moon uses Unreal® Engine 4 to deliver incredible gameplay and stunning graphics

“We are pleased to continue on our out-of-this-world journey with the team at KeokeN Interactive as we bring Deliver Us The Moon to more players across every platform” Said Neil Broadhead, Head of Marketing at Wired Productions. “We are thrilled to bring this title to Google Stadia ahead of its release for PlayStation 5 and Xbox Series X|S later this year.”

“Bringing Deliver Us The Moon to the Cloud is only the start of our interstellar adventures this year.” Said Koen Deetman, CEO at KeokeN Interactive. “We are proud to deliver the title to Stadia fans in April, we can’t wait for players to step into our deeply immersive game world once again and feel like an astronaut!”

Deliver Us The Moon is launching on Google Stadia in April 2022

How to Become Great at Sports Betting

Only a small percentage of sports gamblers are actually successful. Long-term sports wagering profit margins are exceedingly rare, according to statistics. You can only get so far with good fortune and rudimentary knowledge of the game of sports. Professional sports gamblers tend to have a few characteristics that set them apart from the rest of the group.

Here, we’ll discuss some of the characteristics of successful punters in more depth. Some of these traits may inspire you to improve your own performance in the future. 

Excellent Spending Control

Professional sports gamblers also know how to manage their finances. In sports gambling, long-term success is difficult to come by unless you have good money management abilities. Putting too much money into a single wager might have a negative impact on your balance. This is a typical blunder made by those who wager for fun.

In order to become a good sports bettor, one must set tight money management rules for oneself and keep to them. A player’s overall bankroll will be determined by these financial planning lines. Professional sports bettors aim to gain money over the long term rather than risking everything on a single wager.

Playing and Using Parlay Bets

A professional bettor always has a good grasp on using the parlay bet! Parlay wagering has the advantage of allowing you to take a modest risk and transform it into a large reward. Because of the increased odds provided by many parlay legs, as we showed previously, you can transform $10 into $8.5 million. Wins from parlay bets are often the result of locking in the value of big favorites. The more fixtures you put together, the better your chances are. With the great number of new betting apps coming to the market, it’s always recommended to conduct some research and check credible sources like the list of best parlay betting apps for a better understanding of how to choose the right app that will suit your needs!

If you’re going to parlay bet, you’ll need a few “locks” to minimize your exposure to danger. Even if big favorites still can lose, it’s less probable that they would. If you’re playing minor parlays, you can afford to wager more money. It’s not a good idea to put down a large amount of money for a large parlay since you may miss the bet.

Sports Know-How

This might seem pretty obvious, but Sports bettors must have a thorough understanding of the sport in order to be successful. It’s nearly hard to become a successful sports bettor if you don’t have this ability.

Professional sports bettors have a greater understanding of how their wagers could be affected by their understanding of sports. These effective bettors are well-versed in the various variables that might affect the result of sporting events because of their extensive knowledge of the sports they wager on. Those who are more versed in sports can make better bets than those who are not.

Mathematical Competency

Putting money down on sporting events takes a lot of math. There is a wealth of information available, ranging from past results to current bookmaker’s odds. When it comes to sports wagering, it can be difficult to decipher all of the figures if you don’t have a strong background in arithmetic.

Professional sports bettors have a high level of arithmetic proficiency. ” They can swiftly decipher the sense of the information they have access to thanks to this collection of abilities. To assist them to decide on their bets, these sorts of bettors frequently do some heavy math. As a result, these bettors are able to swiftly examine and comprehend data in order to make quick and well-informed wagers.

Intense Emotional Regulation

High rollers are able to manage their emotions, whereas casual bettors are unable to do so. It’s upsetting that many casual bettors don’t comprehend this. Emotion regulation is more difficult to achieve than some of the other characteristics listed on our list of effective sports gamblers.

Inexperienced sports bettors are more likely than professional gamblers to succumb to their emotions. When it comes to sports wagering, if you’re a fan of the Green Bay Vikings, odds and analytics aren’t going to stop you from wagering on them. Professional sports bettors who also grew up in Green Bay Vikings fan families know when to put their allegiance to the Vikings on hold in favor of what is best for their bankroll.

Learning to keep one’s emotions under check is a challenge. A great sports bettor is one who is able to put their emotions aside and focus solely on the outcome of the game. It is all too often for emotions to come in the way of sensible wagering judgments that are simply based on evidence. Emotional control is an important skill to master in order to make better betting judgments based on facts rather than gut feelings.

Definition Of Global Branding | Do You Really Need It?

Do you consider the whole world to be your target market? If so, then you are on the right web page right now. Here, you will know that global branding is the answer to your quest for a successful business operation. You are investing money because you aspire to earn more in a sustainable way. However, there might be challenges which may obstruct your way to success. One of the obstacles is in relation to hitting your potential market. In the past, it was all about foot traffic and right targeting technique in a specific location. But today, it is about building a brand in a global community through the Internet. 

Definition of global branding

The definition of global branding says that you can have the best opportunity to gain the confidence of your audience in your offers when you do online marketing properly. What does it mean? You badly need a website as well as other digital means. You need digital tools and platforms. You also have to recognize the positive impacts of social media to your business. In this sense, you should hire a legitimate digital marketing agency which has the tools and resources. Hiring an agency can be the best way for you to reach your goals and objectives. 

What is global branding? Global branding is about doing business without borders. In the past, it was all about establishing a business in a specific physical location. For instance, a certain businessman wanted to sell something to a lot of people. For his or her business to take off, it was important to build a physical store, also known as a brick-and-mortar store. His or her sales depended on the number of people who would visit the store. No actual visitors, no sales. No sales, no profit. No profit, no good business. It was the reality in the past which is no longer present today. 

Nowadays, it is all about doing Internet marketing. What does it mean by this? Simply put, you have to recognize the significant value of the Internet. Almost everything is on the digital space at present. If someone wants to buy food or to look for a service, then all he or she has to do is to use his or her mobile phone that is connected to the Internet. Through some clicks, the food or service he or she wants to have can arrive at his or her doorstep. So amazing! Right? Thus, global branding is encouraged by business experts these days if you want your brand to go to the next level. 

Global branding is also known as international branding. Your business is not just limited domestically. Your operation can be global. You can tap the whole world through the Internet. This is a fantastic reality as far as doing business is concerned. For sure, you can have more business opportunities when your business is visible and accessible on the web. Do business on the Internet. Just look for a company to create your business website that is professional, powerful, engaging and converting. The main purpose of a website is to represent your business operation on the web. Nothing else. 

Build a global perception about your business

Your business can only succeed when there is a global perception that is favorable to it. The implication is quite simple. Your business can succeed when you are recognized by a lot of people as a provider of effective solutions in a global landscape. Using the web is a wonderful opportunity to make your business really profitable. Chances to get favorable results when you have the best website are high. That is why it is really advised to have a user-focused website which you can use to convey good stories about your offers. It is necessary that you have a site which does not only sell your products or services, but more importantly does build a solid relationship with your audience. 

Building a solid relationship is quite challenging. Why is it so? Well, you have to prioritize user satisfaction. The experience of the website users should be great for your brand to go to the next level. Precisely, this is how you can help your brand go to the next level. You can gain a competitive advantage when you have the best and most credible website. Did you know that having a website can help your brand have high-level credibility? Take note that your business must be credible. It is through this way where you can hit your objectives and goals.

With the 4 Ps (price, product, place and promotion) also known as the contact points with potential customers, your website can help your brand in disseminating the correct information. You should build a great perception among the potential customers. By doing this, you are one step away from achieving great success. Of course, the digital space is where you should intensify your business endeavor. In other words, you have to stabilize your brand on the Internet. Thus, global branding is highly recommended for your business to take off. 

Global marketing is the best answer if you are seeking for the truth why your business is not working well. Most probably, you are not marketing your business in a global marketplace. Nowadays, there is no sense of boundaries anymore. The truth of the matter is that you can do business to tap the whole world wherever you are. There is no such a thing as physical limitations. You can do global business by just having a website, web app, and/or mobile application. What you need are just the digital tools and platforms. For sure, you will be brought to the highest point of growth and success. 

Increasing brand’s reach is quite easy

Did you know that it is more profitable these days when you do business through a website or through other digital platforms? Again, there is nothing to worry about physical boundaries. Your sales and revenues are not dependent on the number of people who will visit your physical store. The bottom line is, you should have a business website to represent your company and brand on the web. Once you are represented strongly on the web, of course, it is doable to achieve your goals and objectives. Keep in mind that doing business online is the answer to your quest for ultimate growth and success. 

The value of your brand can increase in terms of its intensity level when more people appreciate your business. In branding, you have to share good stories about your products or services. This is the essence of business branding. Having said that, you are advised to recognize the importance of global branding. Do not limit your capacity. If you have a product that can be sold globally, sell it globally. For instance, you are writing e-books and you think your e-books can touch and evoke the emotion of the potential customers. All you need to do is to have a website to sell your product. Or, you can subscribe to a third-party service provider online which can sell your ebooks globally. 

It is quite easy to increase the reach of your brand when you have a working and engaging website. That is why you are advised to hire a trusted, legitimate and experienced web design and development firm. This company should be helping you in your business endeavors. How can that company help your business succeed? Simply put, the company to be hired will help you in having a user-centered business website. Selling products or services online can effectively be done when you have the right business model. The perspective of your business should be in line with the information economy stage where the rise of computers and the Internet is the number one indicator.

According to this report, there are 4.95 billion users of the Internet daily. Yes, such a number is on a daily basis. What is the real implication? Concerning business, it is great if you will stabilize your company operation on the Internet. Boost the performance of your brand online. Your business goals can be attained when you have the best digital platform. That said, you are advised to embrace global branding. Do not limit your business operation within a small locality. Expand your business so that you can have a great chance of beating your competitors. Your competitors might be doing the same thing. The main key to have a competitive edge is through having a perfect business website. 

Having ROI is more efficient with global branding

Do you really need global branding? The answer is a simple yes. You need it because it can help you maximize the potential of your business to be recognized by a lot of people. For your business to stand out, you need lots of people to embrace it. Let many people love your company and brand by sharing testimonials, reviews, and other brand-related content. Your business can stand out through this technique. For sure, you will be able to have a well-boosted business performance when your business is patronized by a lot of people. 

The rate of the return on investment (ROI) can be faster than ever when you are using the right tools and platforms. The best strategy you should be implementing is to strengthen your brand in a global marketplace. Gone are the days when business people had to rely on brick-and-mortar stores. At present, all you need is a business website to represent your brand online. Once your business and brand is popular on the web, there is a great possibility that you can be recognized as a great provider of effective solutions. This must be the focal point here. All you need is a strong connection with the audience for your business to have ROI as early as possible. 

Further to say, there are more business opportunities when you have the best website. The bottom line is, boost your brand performance on the web, not somewhere else. Well, there are entrepreneurs who are still doing the old ways. What are the old ways? They are about the conventional techniques of promoting businesses. Paying for TV primetime or space on prints is a typical example. This is a costly approach, so to speak. That is why it can be a sound decision if you will just rely on digital approaches. Recognizing the positive impacts of the Internet on the different business sectors is quite important. For sure, you can succeed through this business methodology. 

In terms of advertising and promotional budget, it is more practical and more efficient when you consider global branding. For sure, you can spend just a little amount of money but without compromising the needed quality of your branding approach. The main strategy is to ensure that your brand will be embraced in a global context. Your business, in this sense, should be contextualized according to its global capacity. The main requirement is for you to boost the presence of your brand online. That is why online branding and marketing is recommended by lots of people. This is a surefire approach for you to have more business opportunities. 

Brand identity is improved dramatically

What is brand identity? It is about the understanding of your potential customers in relation to the offered products or services. Brand identity has key concepts that are related to your brand’s existence. Through molding the perception of the audience with your brand, you can have a wonderful opportunity of having a well-boosted business undertaking. Many people will visit your site and as more leads are attracted to your business, more sales and revenues will be enjoyed by your company. The main secret? It is the perception among business people with respect to your company and business identity.

Making your brand a highly reputed one is possible when you have the best website to represent it. The end-result is awesome. You can be recognized by lots of people (leads) worldwide. As more people are going to use your website due to the domino effect in business, there can be more chances of converting more people into regular sales. Customer retention can be achieved as long as you are providing the best product or service to the customers. But then, it is quite challenging to realize this goal. Hence, you have to ensure that your brand is recognized in a way that such recognition is parallel to what your company is trying to convey. 

There needs to be a balance between the quality of your products/services and the perception level among customers with your brand. To achieve this, all you need is a perfect tool on the Internet. Try to have a user-satisfying website. It is not easy to have a website that can really satisfy the users. However, it is doable but only when you have the right digital marketing firm. That firm should focus not only on creating an engaging website, but also on making your brand popular through proper search engine optimization, content marketing, and digital branding. 

Improving brand identity can be done by boosting the perception among existing and potential customers. It is really important for the attainment of growth and success. The point of the matter is quite simple. You cannot excel in your chosen business category when you do not have the right web tools. In today’s business landscape, it is crucially important to boost your brand identity level on the Internet. Certainly, you can hit your goals and objectives when your brand is highly recognized by many web users. Otherwise, it can be difficult for your business to attract and convert as many leads as possible. So, just implement the strategies related to global branding for your business to take a big leap towards sustainable progress and success.

Wrapping up

The end of this discussion should be done this way. There are 4 short answers to the question: Why do you need global branding? First, you can save money for other business purposes. Second, there are more opportunities in business when you bring your brand to the global landscape. Third, you can have a more efficient ROI with global branding. Last but not least, your brand identity level increases dramatically when it reaches the global landscape. 

Consequently, you should not fly solo. What is the implication? Do business with the help of a professional solution provider. For sure, you have a problem with how you can implement global branding strategies. Why not rely on the expertise of a company that is proven and tested? You have to hire the best and top-notch digital marketing company. Through this way, the results-oriented steps can surely be undertaken. Your business success depends on one thing – the number of people to be attracted and converted into sales. Let your business shine through global branding. 

 

A.I. predictions to tackle the ‘3 seconds rule’ in (digital) advertising

SAAS-tool Brainsight predicts viewing behavior and visual performance of (digital) ads and videos

New developments in artificial intelligence show that A.I. models are excellent predictors for viewing behavior. In today’s attention economy, consumers are time-poor and easily distracted, which is why the marketing industry often refers to the so-called ‘3-second rule’, indicating that advertisers need to get brand recall and their message across instantly; quite a challenge for creatives and digital marketers. With new A.I. tools entering the market it is possible to pretest ad-performance and tackle this issue.

Most digital ads are tested post-live, for instance with A/B testing. Researching performance of (digital) out-of-home is even more difficult and sophisticated. By combining neuroscience and A.I. research, visual attention and visual clarity can be predicted in advance.

Predicting viewers’ attention

In the past years, studies* have been conducted by renowned universities, like MIT, to research and map viewing behavior. It appears that instant visual attention is influenced by elements like color, size, contrast, shape, location, etc. With the help of A.I. and machine learning, predictive models have been developed, the latest with accuracy rates of 94% compared to live eye tracking research.

Now that visual attention can be made predictive, new commercial tools enter the (digital) marketing industry to help them with the 3-second rule.

Eye Tracking Heatmaps

Researching visual- and viewing behavior is generally conducted with eye tracking technology, where dozens of people (‘s eyes) are being tracked while they watch images and videos. With heatmaps, the consolidated data of their gaze-points are visualized, showing where people (do not) look, how their attention is distributed and whether they focus on only a few or many parts in the image. These are all indicators of visual attention. Did viewers see your logo? Was your ‘call-to-action’ button overlooked?

“Apart from qualitative research for large budget productions, data-analytics has become the norm for testing ad-performance. But data only comes in after a campaign has been launched. Predictive A.I. models are a cost-efficient way to pretest and optimize designs before starting a campaign,” says Roger van der Spek, Managing Director of Braingineers, an Amsterdam-based neuromarketing research/tech agency.

Predictive A.I. tools

Predictive models have found their way to the market with tools that can instantly create eye tracking heatmaps, without the need for extensive research. Pretesting viewing behavior will therefore become more common and with a fraction of the cost of live-eye tracking research, also smaller marketing agencies and independent professionals can use this method. Roger: “With online tools, pretesting or benchmarking ad content on clarity or attention can easily be done instantly, by one person and from any location.”

Brainsight

The latest tool in the market is Brainsight  by Braingineers.

Max van Kaathoven, founder and CTO, explains: “In the past years we’ve conducted hundreds of neuromarketing-studies for digital customer journeys, always including eye tracking. By combining the latest A.I. models with that expertise and data, we have been able to develop a front-running tool.”