Link Building Strategies

The online world is huge and growing larger every day, so it’s only natural that more and more people are looking to get in on this new gold rush. That means it’s becoming increasingly difficult to stand out from the crowd. Yet one way of doing so is by building quality backlinks to your site, which helps search engines rank your site higher in their results pages. In fact, it’s one of the most powerful SEO tactics available. But how can you build these links? Well, unless you decide to outsource link building, you need a strategy. Here are a few of the best:

1: Quality content

This is by far the most important factor when it comes to earning backlinks. If you have valuable, unique content on your site, other sites are likely to link to it as a reference or resource. This is because they know their readers will find your content interesting and useful. So make sure you invest time and effort into creating high-quality content, because it’s the best way to start building great backlinks.

2: The social media effect

One of the most popular ways of linking to other sites is through using a hashtag system on Twitter and Instagram. This means that tweeting or posting about your latest blog post with a trending hashtag will not only get you more clicks but could also lead to links from other sites, too.

3: Get involved in online communities

Another way of earning links is by getting involved in online communities and forums related to your niche. Share your knowledge and insights on relevant topics, and people will start to take notice. If you provide valuable information, others will be more likely to link to your site as a reference.

4: Give away freebies

Another great way to attract links is by giving away freebies related to your niche. This could be anything from an eBook or whitepaper to a tool or template. If you make it valuable and interesting, people will be more than happy to link to it from their own sites.

5: Create a resource page

A great way to attract links is by creating a resource page on your site that lists all of your best content and tools. This will make it easier for people to find what they’re looking for, and they may also decide to link to it from their own websites.

6: Get interviewed by bloggers

Another great way to get links is by being interviewed by influential bloggers in your niche. This will help you reach a new audience, and the blogger may also decide to link to your site as a reference.

7: Guest post on other sites

One of the best ways to get links is by guest posting on high-quality websites in your niche. Not only will this help you reach a new audience, but the website owner may also decide to link to your site as a reference as well.

8: Use HARO

HARO is a great way to get links from high-quality sources. It stands for Help A Reporter Out, and it’s a service that connects journalists with sources for their stories. If you provide valuable information, you may be contacted by a reporter and asked to participate in an interview or contribute to a story. And if your contribution is published, you’ll likely receive a link from the publication’s website.

9: Don’t forget about local sites

When it comes to link building, don’t forget about local sites. These could be anything from small-town newspapers to city magazines or websites. Get involved in your community and you might be able to get a link for your site.

10: Guest blog on an industry site

Another useful (and powerful) way of getting quality backlinks is by guest blogging on industry sites. This may not come easily to you, but if your site is targeted towards a certain niche, there’s no reason why you shouldn’t be able to find relevant websites that are looking for new content.


Building backlinks is an important part of any SEO strategy, and there are a number of different ways to go about it. The methods listed above are some of the best and most effective ways to get started. So don’t wait – start building those links today.


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.