video production

There are over 16,700 businesses in Melbourne. If you’ve ever launched a new product, regardless of whether it was in the brick-and-mortar or virtual world, then you know that there are always certain things that need to be prepared before the launch date. 

In this case, however, it’s not only about preparing the necessary materials for your product but also about how to present them should you choose to make a corporate video.

A corporate video is a short film that explains what a business does and who they are while establishing their credibility in front of their target market audience. It may include footage from past events, images of current promotions and products, and interviews with influential people. 

The whole idea behind making a video for your product launch is to better engage your target market with your business, which is why the content must be informative and entertaining at the same time.

So, how can a corporate video help you in a product launch? Here are some ideas.

Establish Authority 

When you have a website or a blog, chances are you also have competitors who do so. While having several followers for your social media sites shows credibility in itself, nothing beats an authoritative source. 

By this, we mean someone who has been around for quite some time and has already proven to be trustworthy when it comes to their product and when it comes to the advice they give out. To better establish yourself as such your industry, one good idea is to include something like this in your corporate video: “Since 2010, we have helped over 5,000 businesses just like yours grow and succeed through the use of our product. Here’s why you can trust us too.”

Establish Your Brand’s Personality 

Even if you’re the only business operating in your industry, chances are other companies deal with what you do as well. As such, it’d be best that you create a personality that will set you apart from them all. 

By creating an entertaining yet sensible video for your launch date, potential clients can learn more about who you are even before they decide to engage with whatever product or service you offer. This way, they decide to make a purchase. All they need to do is look for you on social media or search your website.

Gain Trust 

It’s safe to say that not everyone is easily convinced with just anything, whether it comes from a new product launch video or an ad on TV. As such, one way for them to know if they can place their trust in you is by becoming aware of some facts about your business. 

You can incorporate this into your video by showing some statistics about how many clients you currently have and what kind of impact these people had when they bought from you.

Create Content 

Over 37% of Melbourne’s population is employed in corporate jobs. Who says making a video means that it has to be complicated? 

If you succeeded in getting the attention of your target market, then it means that it was simple enough so they can easily understand what you want to say. At the same time, if they are entertained, their brains will be stimulated and help them memorise what you said in your video.

Be Creative 

You’ve noticed by now that there’s a fragile line when it comes to having fun and “advertising” things in a way that may come off as desperate or fake. 

Wrapping Up

It’s best that before making any product launch videos for yourself, you do some introspection first to know if what you’re about to present is something people will enjoy watching. After all, no one would want to buy from someone who made them uncomfortable.

 

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.