Building on years of research, innovation and engineering in sound and hearing, Jabra and its parent company GN Group introduce the new Jabra EnhanceTM line of hearing enhancement solutions designed to help users hear more from life. This first-of-its-kind innovation brings together the convenience of true wireless earbuds with advanced hearing technology to alleviate unaddressed user needs and enable millions of people to take a first step on their hearing health journey. This innovation combines a discreet, comfortable design and the Jabra legacy of industry-leading earbud capability with GN Hearing’s expertise and advanced hearing-enhancing technology.

The result is Jabra Enhance Plus – a unique high-tech, all-in-one hearable for those who experience mild-to-moderate hearing loss but who are not yet ready for traditional all-day wear hearing aids. Taking true wireless tech to new levels, the device packs four audiological features: Warp Compressor for analysis of sounds similar to human process for more natural sound quality, Digital Noise Reduction for listening comfort and keeping speech clear, Digital Feedback Suppression to keep feedback from interfering with sound quality amplification, and Binaural Beamformer with directionality to isolate sounds, allowing users to focus on what is important.

Jabra Enhance Plus comes in a miniaturised true wireless form factor, 50 per cent smaller than Jabra’s smallest true wireless earbuds making them virtually unnoticeable, even in conversations. By leveraging Jabra’s database of 62,000 unique ear scans, the technology pioneer was able to create a map of the average human ear and use the insight to design discreet, miniaturised true wireless earbuds that incorporate high-quality hearing technology for situational use, consumerised comfort and design, and wireless connectivity for music and calls. The earbuds’ settings can be individualised via a user’s smartphone through the Jabra Enhance smartphone app. The Jabra Enhance Plus is ideal for those who prefer a lifestyle solution to help them hear conversation easier and better in select situations such as at social gatherings, in meetings or while enjoying media.


“By combining the expertise from both sides of our medical and consumer grade audio businesses, Jabra Enhance Plus will offer a sound solution to those of us who experience hearing challenges in everyday life,” said René Svendsen-Tune, CEO at Jabra. “This is a game changer in giving people control of their hearing as well as delivering a premium true wireless audio experience.”

Jabra Enhance Plus will be available first in the US, with launches in other countries at later stages, depending on legislation. It will be sold through licensed Hearing Care Professionals. Users will benefit from a medical hearing test and assessment ensuring that Jabra Enhance Plus is appropriate for their hearing needs.

This makes Jabra Enhance Plus a great first step on people’s hearing health journey and can be used to augment hearing in a variety of environments like restaurants, work meetings and family gatherings, as well as benefiting from traditional earbud functionality such as enjoying media, working from home and commuting.

“With Jabra Enhance Plus we want to expand hearing health to even more people who need it,” said Gitte Aabo, CEO of GN Hearing. “Treating hearing loss has a huge positive impact on well-being and quality of life, which contributes to a person’s overall health. This innovation will help many more people begin their hearing health journey, by providing a unique product that can give them control of their hearing health, act as true wireless earbuds and still ensure access to professional care and counseling.” 

Features enabling clear sound experience 

  • Small, discreet and stylish design
  • Three different sized EarGels for ultimate comfort and secure fit
  • 10 hours battery life on a single charge with 30 hours included with charging case
  • High quality codec for strong streaming sound quality and clearer calls and music
  • Jabra Enhance app allowing for a user-friendly, easy and quick setup process
  • Simple controls for daily use and adjusting volume
  • IP52-rated for water and dust resistance
  • Compatible with select smartphones
  • Available in two colours: dark grey and gold beige

Merging the Power of GN Audio with GN Hearing 

Though the product will not yet be available outside US, it showcases the great leaps taken by Jabra on true wireless technology at the same time as utilizing the GN Hearing capabilities to help people hear more from life. The development of the Jabra Enhance line is the culmination of years of GN Group research into consumer behaviour, hearing challenges and preferences.


Jabra Enhance Plus will first be available in the US, with launches in other countries following thereafter. It will be available in select hearing care clinics towards the end of the year. Pricing will be communicated at a later stage. With Jabra Enhance Plus we aim to provide users with a medically regulated device, which we work on getting approved under the appropriate regulation.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.