Kimoa – the sports-inspired eyewear and apparel brand created by two-time Formula 1 champion, Fernando Alonso – has been acquired by the parent company of SimplyEV – the premier one-stop-shop for stylish, eco-conscious mobility and lifestyle accessories. SimplyEV is the preferred retailer to carry the international star’s marque in the U.S. – available through its rapidly expanding network of storefronts and an unrivaled direct-to-consumer online shopping experience.
“We’re thrilled to be joining forces with an international superstar in Fernando Alonso and his Kimoa brand – reflecting our shared vision to elevate and promote an environmentally-conscious and vibrant lifestyle through e-mobility and fashionable, sustainable eyewear and gear. It’s an honor to be the preferred U.S. retailer for Kimoa and we look forward to growing both brands together as we expand to 50 retail locations across North America in the next couple of years. EVs and an F1 icon make for a winning combination.” – SimplyEV President, Mauricio Diaz
Under the agreement, Alonso will retain 25 percent interest in Madrid-based Kimoa and will continue to serve as the global ambassador for the brand as it expands its presence across the continent.
“We created Kimoa with a sustainable soul and a ‘never surrender’ spirit inspired by sports/motorsports and an active, green lifestyle. I’m excited to be partnering with SimplyEV as a sister company to elevate our story across North America – highlighting organic materials across our product line, advanced eyewear technology and the superior quality of our textile products made in Spain and Portugal. It’s an honor to continue carrying the Kimoa banner, building the brand and welcoming everyone that shares our unique vision to the family.” – Fernando Alonso, Kimoa founder and global ambassador