Gaming company merges, and partnerships are some of the most exciting moments in gaming history.  They combine unique technology, software and developers to bring something new to fans.  Deals, mergers, collaboration and acquisitions can often be a difficult time for future releases. It can also change the way all future games are developed. 

Typically these issues happen when a non-gaming company merges or buys a smaller gaming company.  There are, however, some partnerships and deals that make sense for the companies and the players. 

In the case of Coastline Gaming and iSoftBet, the sum is undoubtedly more significant than the parts.  For Irish players who enjoy both land-based and online casinos, the collaboration gives even more choice for free spins, unique themes and big bonuses.

Ireland’s Gambling Market Growth

Statistics have found that in 2019 alone, Irish citizens spent a huge €9.8 billion on gambling. This total amount is spent on a variety of gambling activities ranging from land-based gambling machines, lotteries and scratch cards, sports betting and more recently online casinos. 

A recent survey by the Irish Government found that more people are now gambling online. In particular it found that the younger age groups, 18–34-year-olds were more likely to gamble online or on their mobile phone. This has led to the increase in online casinos in Ireland with many Irish punters opting to play casino games online rather than in a land-based casino.

Coastline Gaming is a provider who initially catered for the land-based casino customers however has transitioned with the times to offer their own online casino to both new and existing customers. 

Who is Coastline Gaming?

Coastline Gaming is the leading casino and gaming company in Ireland. They have many land-based Irish casinos within their brand. 


  • Empire Casino
  • Silver Strand
  • Blackthorn Amusements
  • Atlantic Arcade
  • Victoria Casino
  • Star Sands Amusements
  • Caesars Casino


Coastline Gaming aims to ensure that they create an exceptional gaming experience through their tech-focused venues. Coastline Gaming has a self-professed focus on cutting edge technology and data-driven marketing. The combination of which has seen them skyrocket in popularity. In 2020 Coastline Gaming announced they were launching their online platform with GiG; their online offering is 

What is is Coastline Gaming’s answer to the demand for online gambling and gaming in Ireland. is built with GiG’s front-end framework, and it offers a range of gameplay options to Irish players and dual registration. Dual registration allows users to play across all channels. 

Critical features of Slotbox:


  • Live Casino.
  • Loyalty System shared with Slotbox land-based casinos.

Future plans are to improve in the coming months, and then customers can expect a seamless transition between land-based and online sites. 

Who is iSoftBet?

iSoftBet is a market leader in online gaming suppliers and content aggregation, and they have some of the most played slots within their collection. 

iSoftBet is a London-based developer established in 2010, who quickly grew and created a name for themselves within the market. 

They work with many of the world’s leading online gaming operators and have secured some high-profile partnerships and acquisitions. 

iSoftBet has an extensive portfolio that covers casino, mobile, table and branded games. 

A key selling point for iSoftBet is that they take responsible gaming seriously and have various tools for players. An area that iSoftBet focuses on is regularly and rapidly publishing games designed for the players.  With an expansive range, they produce games for every type of gamer. 

iSoftBet is nominated for six EGR B2B Awards, which speaks volumes about its dedication and ability. 

All of these facts makes iSoftBet one of the key players in online casino growth over the next few years. 

Coastline Gaming and iSoftBet partnership

The partnership between Coastline Gaming and iSoftBet is exciting for both parties and aims to bring something new to players.

Slotbox will integrate iSoftBet’s highest performing games into its online platform. iSoftBet is known for having the most innovative slot games and player technology in the market. 

So, Coastline Gaming customers can expect exceptional gaming experiences, both online and off. 

The mobile and online casino market has snowballed in the last year. The market is predicted to grow to USD 74.12 billion by the end of 2021 and USD 158.20 billion by 2028. 

The strategic partnership between iSoftBet and Coastline Gaming will be contributing to that swift mobile gaming growth. 

Conor O’Donnell, the Project Manager for Coastline Gaming, said that he is delighted to have iSoftBet’s games available for all of their players. He mentions that the games of innovative and high-quality and that it should be an exciting partnership going forward. 

The games will see included: 


  • Aztec Gold Extra Gold Megaways
  • The Ruby Megaways
  • Moriarty Megaways


The loyalty system offered by Coastline Gaming is also one of the most exciting pieces of technology. It combines the land-based player’s loyalty points with online account loyalty points. 

Giving Irish players the option to play at a land-based casino or play online and retain all of their loyalty points for doing so. 

iSoftBet also uses gamification tools and iNgame player engagement solutions to increase play time and build customer relationships. 

How does the partnership benefit Coastline Gaming?

iSoftBet has some notable partnerships like IGT, Gamingtec, Tipobet365 and Merkur. The extensive experience within the online gaming market makes them the ideal collaboration for Coastline Gaming. can provide a new gaming experience to the players of Ireland and create a seamless crossover between land-based and online playing. 

Coastline Gaming now has access to the software and innovation that iSoftBet is nominated for. Others in the online casino industry can often swamp new online launches; however, when titans in the market are part of the partnership, it allows the new launch to be competitive immediately. 

Irelands online and land-based gaming is about to be really exciting. 

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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