DressCode, The Cambridge-based high-tech fashion start-up, today announced the launch of the world’s first smart shirt. The CashCuff enables contactless payments from the cuff – no wallet, phone or app required.
DressCode designs and sells beautifully tailored shirts, that reflect our digital, eco-caring and high-tech world. These designs now come with a unique bonus, the CashCuff, a contactless payment capability that is discretely embodied in the shirt cuff. A young company, DressCode’s design team was inspired by technology for the design of its shirts, and uses pixels, screen glitches, binary, cursors and other techie themes to create shirts that are truly unique.
“The love of tech had the team itching to create a ‘smart’ shirt,” explained DressCode CEO and founder, Andy Boothman. “We designed CashCuff for the fashion conscious high tech lover, it’s hidden away out of sight, but always there when you want it. This is chic geek. CashCuff is defining fashion-tech, a marriage of the simplicity of contactless payment with exquisite tailoring. Designed with slow-fashion and the environment in mind, DressCode shirts will withstand hundreds of washes making them eco-friendly and extremely good value.
“With a CashCuff shirt from DressCode, our customers have one less thing to worry about. They have money available on-demand, no wallet…no phone…no problem. It’s perfect for going about your daily routine safe in the knowledge that you have cash on hand whenever you need it.”
DressCode worked closely with DIGISEQ, a wearable enabler to realise the CashCuff concept, as well as MuchBetter, the payment application behind the CashCuff payment functionality.
“Our technology enables any brand to turn their product into a payment product,” said MuchBetter co-founder, Jens Bader “We make ordinary payments much more rewarding for users and, to date we’ve turned watches, keyfobs, shirts and even Lucozade drinks bottles into payment devices, to suit whatever use case our customers need. DressCode is a fascinating demonstration of our technology in action, and represents the perfect intersection of fashion and technology. There’s a reason more than 300,000 people use MuchBetter as their preferred payment service today, and that number is growing every day.”
DressCode is on a mission to update the suit and tie, recognising that today’s smart men demand simpler clothing that looks formal enough without a tie yet luxuriously comfortable to wear. DressCode customers are making a subtle statement with their clothing choices: less intrusive, with smart tech that feels natural when used.
Where can I buy it? How much does a CashCuff shirt cost?
DressCode is online retailer, all products are exclusively available from www.dresscodeshirts.co.uk. A CashCuff shirt costs £135 delivered in the UK, it comes gift boxed complete with a matching pocket square.
What tech is involved?
The CashCuff uses NFC (near field communication) technology connected to a Mastercard prepaid card. Using the award winning MuchBetter® digital payment platform, users allocate funds to the shirt.
Can I switch it off?
Yes, via the MuchBetter platform, CashCuff can be switched off in seconds, rendering it completely useless. It can then be reactivated just as quickly, using MuchBetter.
What about washing and ironing the shirt?
In the same way you wouldn’t wash your credit card and expert that to keep working, the CashCuff is removable. We believe this creates a more convenient solution for our customers – allowing them move the chip from shirt to shirt.
Can I Iron it?
Just as you would remove collar stays or cufflinks from your shirt to iron it, you remove your CashCuff chip to iron the shirt.
Is the CashCuff® a ‘wearable’?
The CashCuff could be described as passive wearable technology, in the form of smart clothing, using EMV waves from POS terminals for power generation. We prefer to describe the CashCuff as smart clothing, offering technology within the construction of the garment without the need for external devices or controls.
Working with three globally recognized financial technology (fintech) companies ensures that CashCuff cannot be skimmed, should the customer loose the chip it can be deactivated in seconds, in the unlikely event that someone did manage to use your CashCuff without your knowledge, because it is a pre-pay system that you control, the financial exposure to you and your money is contained.