Own branded handsets where popular years ago and then died off but this seems to be changing,at home we have Vodafone for example with their modified ZTE Blade which is called the Smart prime 6, its not their first own handset if you want to call it that..

Now EE have joined  in on the race with a cheap 4G handset touted the Rook. Where they got this from I would like to know but there is some other strange names out there…they have had other cheap own branded devices in the past.Costing just £39 for existing EE customers and £49 for new EE customers.

Some specs

  • Android 5.1 Lollipop ,4-Inch display with FWVGA resolution,MediaTek Quad-core processor @ 1GHz, 64-bit,1GB RAM,8GB Internal storage,MicroSD card support (up to 32GB),5MP Rear camera,.0.3 VGA Front camera,1,500mAh Battery,5 Hours talk time,Candy Bar design.


Sharon Meadows, Director of Devices at EE, said: “At EE, we believe everyone should have access to 4G and the experiences it offers on the go. The Rook provides a great 4G smartphone at a compelling price – allowing even more people to enjoy the benefits of our superfast mobile network from high speed web browsing and downloads to gaming and streaming.“

The Rook builds on a range of own branded devices from EE designed to give consumers access to the UK’s fastest network, offering features and specifications traditionally associated with a higher price point.

As well as being on pay as you go, the Rook is available to EE corporate customers – providing a powerful and easily affordable smartphone for customers in medium and large enterprises.

Customers who purchase a Rook handset can also benefit from up to a 20% discount on select EE accessories. Further details on these, as well as more information on the Rook from EE is available at: www.ee.co.uk



By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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